Social Media Storytelling: Make Incredible Videos for Instagram, YouTube & More | Rob | Skillshare

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Social Media Storytelling: Make Incredible Videos for Instagram, YouTube & More

teacher avatar Rob, Artist, Designer, Content Creator

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (1h 2m)
    • 1. Introduction

      1:45
    • 2. Examining Your Process

      5:51
    • 3. Setting Goals

      7:27
    • 4. Ideating

      6:08
    • 5. Scripting

      3:24
    • 6. Storyboarding

      8:54
    • 7. Shooting

      8:16
    • 8. Editing

      7:29
    • 9. Increasing Your Reach

      9:27
    • 10. Monetizing Your Content

      3:05
    • 11. Final Thoughts

      0:22
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About This Class

Join creative superstar and beloved television host Rob to uncover how you can turn your love of storytelling into social media success! 

Discover the most fun, engaging, and strategic ways to tell stories through video with Rob. His early career as a television host on M.A.D. gave him the expertise to handle media production. Social media gave him the freedom to connect with his audience directly, find his authentic voice, and make a career out of his creative passions. Today, his Instagram Reels and YouTube videos are beloved by millions.

Now, Rob’s sharing everything he’s learned to help you do the same: make a career out of your creative passions. Tapping into the power of social media, Rob breaks down his content creation process step by step, from ideation and scripting to storyboarding and editing. You’ll learn how to find your story, package it for your audience, and create rad, relevant videos no matter your platform.  

Using examples from his Reels and YouTube channel, Rob will show you how to:

  • Catalog your ideas and keep yourself inspired
  • Write a rough script so your final product flows 
  • Streamline your shooting and editing process through storyboarding
  • Incorporate feedback to improve your edit

Plus, Rob shares his favorite tricks for DIY production, adapting to new tools and trends, and brand collaboration to monetize your content. 

Whether you just started making videos or you want to increase your reach, this class is for digital content creators of all kinds. By the end, you’ll have the tools you need to combine strategy and storytelling and share your passion with the world—one video at a time!

You don't need a lot of fancy tools to start. Your phone camera and basic video editing software will do the trick. While Rob’s main example focuses on Reels, the concepts in this class can adapt to TikTok, YouTube, or any other platform where you post video content. 

Meet Your Teacher

Teacher Profile Image

Rob

Artist, Designer, Content Creator

Teacher

I’m Rob. I am an artist, illustrator, a designer and a content creator living in the tiniest most tropical state of India, Goa! I have been creating out of the box content for both television and digital for over a decade but what I love doing the most is telling stories – Telling stories through my art!.

I love experimenting with material and bringing them to life. Having studied film and stop motion animation, I am constantly trying to marry the two together to create content that’s fun, entertaining and inspiring for my audience to engage with. I want to spread the joy of creating by empowering people to create with their own hands.

Over the years, I’ve have worked towards building an art community in the social media space by creating content wh... See full profile

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Transcripts

1. Introduction: [MUSIC] A story can be told in many different ways. There's a joy in finding the most interesting, the most fun, the most unique way to tell a story. [NOISE] [MUSIC] Hi, I'm Rob. I do quite a bit of things actually; animation, illustration, arts and crafts, and creating videos. I think everybody has a story to tell and videos are a great storytelling tool. I have spent close to a decade creating videos of brands. Like Google, Mattel, Disney, Netflix, Amazon, and many more. Now, social media has given everyone an opportunity and a platform to connect with an audience, build a community. You don't even need fancy tools or equipment. In this class, I'm going to show you how to take what you're passionate about, make videos out of it, and share it with the world. I'll take you through my process from start to finish. How I ideate, how I script, how I make my storyboards, and how I edit my videos. I'll show you how to increase your reach and teach you how to create content consistently enough to create a career out of it. This class is for you if you are somebody who wants to create videos but doesn't know how, but also for you, if you are someone who wants to take your videos to the next level. I like making reels about art. You can create content on wherever it is you are passionate about, on any platform you like, whether it's Instagram or YouTube. You can tell your story your way. Are you ready to get started? Then let's go. [MUSIC] 2. Examining Your Process: At my code, I've always been a storyteller. I started off with television, I had my own art show on TV. After that, I transitioned to YouTube and I used to make the average videos on YouTube. When I started making my own content I was very excited. This was not a show on a channel but I had my own channel. I had more control and more freedom. But I didn't know how to reach out to the right audience. TV world was very different, it was more produced and YouTube was more personal, more intimate. TV was you going into the audience's space, but YouTube was the audience being in the room with you. This realization changed how I made my videos. I started making my content more real, more relatable, the audiences were forgiving of the mistakes. In a way, you and the audiences are learning and growing together, and that's a great process. Now I really enjoy making reels on Instagram. Now with my reels, I've had to learn how to tell the same stories but in a much shorter duration. What I've learned from this journey is that if you have stories to tell, and if you have an interesting way to tell that story people will watch it no matter what platform it is on, so adaptability is key for a creator. Maybe the structure might change or your storytelling techniques might change a little, learning new things, quirking your structure to be able to share a story in the best, most entertaining way possible is super important. The shifting also helps you to stay relevant, keep up with what the audiences want. I always knew that I wanted to make videos about art. It's something that I have truly always been passionate about. The best way to find out what you are passionate about is to see where you invest your time. Think about what you love madly, what inspires you, what is the story you want to tell? It's always important to have a personal story. It could be a dancer, a musician, a chef. As a chef, you can easily make instructional videos, but making a video about your grandmother's recipe makes it a lot more interesting. Because now it's a personal connect that the audience gets to have with you. This edge can make your content stand out. Social media can be a great space to share your personal stories. You can attract your tribe, build your community, and it's a relatively quicker process. Television was more time-consuming, I used to brainstorm for months and then try out every artwork, every idea, present it to the channel, and then only move ahead with an approval. But on my digital platforms, I can create content at my own pace. I can create what I want and when I want it. Now, I know you're excited to get into the process bits of the class, but there are some things I want to share with you to keep in mind as you embark on this journey. Number one, authenticity, even when brands are involved. Your video should look, feel, sound, and be your own video. I will often go back to my bank of ideas and try and pick one that fits their brief, integrate the brand into my content rather than the other way around. While making your content personal, it's also important to keep an eye on what's trending. I know I've talked about making exactly what you want to make, but I promise you, there is a way to balance authenticity with what your audience wants to see. If you already create content and want to reach out to a larger audience, this can be super beneficial. For a very long period after moving to YouTube my channel was stuck on 50,000 subscribers. I didn't know what to do, so I had to come up with creative ways so I started doing a lot of collaborations with fellow artists and comedians to reach out to a wider audience. After the collabs, I saw a big jump in my followers. As soon as I saw the spike, I started putting out more content. I started learning how YouTube works, understanding who is following me and what my audience wants, and then I put on more of that. I also love experimenting with my content. It's the only way I can see what works and what doesn't. I tried reaction videos, some popular trends along with my standard stuff. It's not about changing your content completely but it helps getting people to notice what you do. Audiences might come for a trend but stick around if they like your content, and your content is good. Social media is very easy to get sucked into obsessing over follow accounts, but follow account is not everything. Some people manage to get a crazy amount of views with even a low follow account. Social media can also be very unpredictable. A few weeks, your world can be trending, and then you might see a drop. As a creator who will start questioning if it's you or the timing. What I want to say is there is no fixed formula. Don't settle for mediocre work just to create content more quickly, you will always look back at anything made like this and regret it. Always hold onto why you started this. You do this because you want to create. If your content is still good, if it's how you wanted it to be, then it will still feel good about what you create. Keep at it and you will find a community, people will find your work. Your project for this class is to follow along my process, apply my tips to your content and upload your script or video onto the projects gallery below. Now let's talk about what you need to make a video, and to follow along this class? When I started out and I was making content for television, I had a massive group. When I transitioned to YouTube, the team became smaller but still I had quite a few people working with me. But now my team has shrunk to just one person, it's either only me or I work with the videographer. Today, you don't need a very big team or expensive equipments to make a video, all you need is just a camera and a tripod. If you don't have a camera, start with your phone. A friend to help is always great, but don't let that stop you, you can totally do this on your own. In the next lesson, we'll be talking about setting goals and how to plan out your content. 3. Setting Goals: [MUSIC] Now you're probably thinking to yourself, why is this lesson important? I'll tell you why. Say if you want to make a six-pack, you want to build muscles. You can't go two days to the gym and expect great results. Similarly, for your content, you'll need to have a proper plan. You need to invest X number of hours. You need to do certain number of things. Setting goals is important because it will push you, it will motivate you to stay consistent and see the desired results. Goals can be different for each and every one of us. I remember when I crossed 100k on YouTube and I got my silver play button, I was so excited and I was like, now I want the gold play button that you'll get after crossing a million subscribers. To reach that milestone, I quickly devise a plan. Along with the collapse, I also pivoted my content a bit and I started making less instructional videos and more videos that were pure entertainment still revolving around art. I also experimented with the language. I started shooting my content in Hindi because I realized a lot more people are consuming content in Hindi. I also started posting my content more frequently. With a combination of all these things, I was able to reach my goal much quicker and finally got my gold play button. Some things that can be helpful are knowing what features the platform you're honest pushing. For example, when reels first came out, I started making a bunch of reels and Instagram was pushing reels at that time. Because of that I saw instant growth on my page. Another quite straightforward thing is more content often leads to more views. To be more precise with my strategy, what I like doing is planning a calendar for my content. Let me show you how. Now here I have my whiteboard. Usually, I plan my whole week out on this board. There are many reasons I use an actual physical board, if there is any change last minute, using a whiteboard makes it super easy and organized to make these tweaks. When you're working with a team can be very helpful. Everybody's aware of what exactly is happening now and what is coming up. Also having a physical board is super motivating. It really makes you feel like when you wake up in the morning you have a mission to get to. Also exciting to strike out things once you are done, I love that. It can also help you keep a record of how much content you have made overtime. Sometimes I end up keeping the older reels on the list, so if I look at it a month or so from when I started, I see I've made about 50, 20 deals already which is super exciting of course. It's like the board is giving you a little pat on the back. Now I'm going to show you guys how I plan my week, but I suggest that you should plan a whole month so that if you want to you can juggle things around or move things around if need be. My calendar used to be a mix of YouTube videos, posts, and reels, but right now I am focusing my time mostly on reels. Here I have a list of reels that I've narrowed down for the week. Now let's decide what goes where. I have a brand reel that I have to shoot, edit, and upload this week. Wednesday is the upload from my brand reel. Usually, I take a day or day and a half to shoot, edit, and upload my reels. But for brand reels, I usually keep a little more time. I'll keep Monday for the shoot. I keep the next day usually free because once I send it to the client there's always some feedback, so I'll keep my Tuesday more or less free for any feedback and changes. Usually, brand reels take longer to shoot and edit, so I also give myself more time if I have to make any changes. This one is a simple one so I have only given two days, but it would usually be about four days. Let's move on. Usually, I like to post a new reel almost everyday. I like keeping my most fun one for Monday. Everybody hates Mondays, so I usually put up my most exciting reel then. Also motivational content can really get people going for the rest of the week. I would never do something super heavy for a Monday. A lot of my followers actually started catching onto this waiting for my Monday videos, I usually always hashtag this, hashtag Rob Gauguin. This also helps them find these videos in one place if they wanted to. Let's put motivational reel on Monday. Like I said, I usually shoot, edit and upload on the same day, but since I'm already shooting something on a Monday, I'll have to push it to a Saturday. Also, if my reels are slightly more elaborate, I give myself a little more time. Let's keep motivational reel shoot on a Saturday. Fridays and Thursdays, I mostly keep for quick DIY projects. I actually started doing this because if I ever uploaded a DIY midweek, I used to read comments that would say, "Oh, we can try this DIY today because we are busy with work or school or college." I figured releasing it on a Thursday or a Friday would make more sense because they would have time to try this out over the weekend. It's super important to be aware of your audience's feedback on your videos. Can't stress that enough. Spend time on the platform that you're trying to master, be aware of what's happening. Are the schools shut? Is anything special like IPL is going on? Is there a college first coming up? You need to know if your audience is free or not to watch your content. Now I have my regular list done. Let's start filling in the other days. In this case, Tuesday, I have kept free for feedback and any changes from the client, but because I like to shoot something every day I can still incorporate a quick reel here. Maybe a quick animation or a reel using built-in filters or some easy transitions. Let's move to Wednesday. You can see I already have a brand reel upload here. But also with the brand reel there will be additional deliverables. But again, we can squeeze in a shoot here. I can do part of the DIY reel that I'm going to upload on Friday. Thursdays I usually keep for throwbacks. There are some posts and old reels that I can post on Thursday, and also I can continue with my shoot for my DIY video on Friday. I have this flexibility because I have my own equipment, I have my own studio, so I can shoot a video in bits and I can continue the next day. This is of course not true for everyone. It is okay to pick a schedule that works for you. Friday is pretty much free, so I can plan a quick reel on this day too, so shoot, edit, and upload. Pretty much done. Saturday, I'm already shooting from Monday but maybe I can squeeze in a quick fun reel using again one of those built-in filters. They actually take you about 15-20 seconds. With that, my whole week is done. Sundays are always off. It's very important to take a break so that you don't burn yourself out. I try and follow a calendar as much as I can, but I'm not very rigid. If a brand comes to me, I will move things around or by shooting. If I'm not excited about an idea I have scheduled for that day, I often cancel that video or I park it on any other day of the week and give it another chance. That's why a monthly calendar makes more sense because you can juggle things around. Your student exercise for this lesson is to plan out your month. Get ready for your next lesson where we are going to talk about ideation. I'm also going to tell you about my reel idea that I've come up with and take you through my process. [MUSIC] 4. Ideating: [MUSIC] Creativity doesn't have a calendar. The ideation process isn't something that I necessarily sit down in one place and do, ideas can spark anywhere, anytime. So I make sure that I put these down as in when they're happening. Whether I'm out with friends, out for a run, or for a movie. For a while, I used to use my phone to jot these down, but now I've gone back to doing the old-school way, grabbing whatever I can find, posters, sketchbook, a sheet of paper, newspaper, journal, and write the ideas down. Also, I draw a doodle next to it. When I see a movie poster that I can alter or play around with, make it funny or create my own version of it, I click a picture. Cataloging inspiration also includes a lot of screenshot-taking. If you're thinking to yourself that, "Oh I actually do so many things but inspiration never seems to strike." There are several ways to consciously inspire yourself. Keep surrounding yourself with good content, watch good content, follow good creators. When your brain is exposed to new content constantly, it starts to understand different things like framing, composition, color palette. Some of the creators that inspire me are Peter McKinnon, who makes such cinematic videos, his framing is super cool, his storytelling techniques are so new and fresh. Then, there is Casey Neistat. Who's style is completely different, so raw with his distinct personality that comes across in every video he does. Also, there is Daniel Schieffer, lovely shooting style. Then there is Louis Cole. His life is full of adventure and stories and there is Zack King, master of illusion and there are many more. I also still take out time every day to watch new things like movies or shows, listen to new music, check out new artists. I strongly encourage you to put aside time to do this. It will definitely help give birth to new ideas. Now, let us look at how I narrow down on one idea for the reel I'm going to talk about today. Here, I have a bunch of different ideas that I've written down. See the little doodles I was talking about. Drawing out an idea, no matter how rough it is really helps me remember it in totality. I really recommend that you do this because in some ways, it already starts off the process of visualizing your idea. Let's look at this one, the fish animation. I was at the beach and a lot of seaweed had washed the shore. I love stop motion animation. I thought, why don't I pick this up and try and do a stop motion reel with the seaweed. But I thought maybe the seaweed might not be a good idea because stop-motion usually takes a long time to shoot. I didn't know how seaweed would react to bright light, whether it will hold up shape or not. So I thought, what can I do to retain the same idea but do it in a different way? So I put down fish animation using actual objects or clear animation because it's quite malleable and you can really play around with it. But also when you're working with actual objects, it looks really interesting. I thought maybe I can pick up things from the garage and create a whole underwater scene. I decided to use pliers as fish and the nuts of different sizes to show bubbles underwater. Another one would be Squid Game. I thought it'll be a good idea to make some videos related to the show. I put down two ideas. The first thing you notice about the show is the characters that are wearing these masks and I knew that people would love it for Halloween parties or costume parties. I decided that I should definitely do a YouTube video where I teach how to make a face mask. The other thing was the stunning visuals, the set. There was a particular segment in the show where they keep walking from one room to the other and that whole section was actually like an optical illusion. I knew I had to make a reel related to that subject. I ended up doing both and both the ideas did really well. For Dr. Strange, really cool superhero. For this one I thought maybe I'll use paper cups and make tiny holes and see if I can create smoke rings because his superpower is when he creates these rings, I wasn't getting the desired effect I wanted. This is still on hold. Maybe I'll make it, maybe I won't. I've done quite a few with Goku, another very popular character. When I put out a reel and I see in the comments section, they love the reel and they start sharing it and they want to see more of it. What I do is I try making more on the same character but spread them out so that it doesn't look like I'm just picking one character and making reels one after the other. Spot the drawing challenge. This was a very simple challenge idea. A lot of people try this, so I wanted to do my own twist to it. I drew few things on the paper and ask them which one do you think is the drawing and my hand keeps coming in and it was actually my watch that was hand-drawn. A lot of people who participated in the comments section, not too many people guessed what the drawing was and that got me excited and I started thinking maybe I should do a whole bunch of them and try and make them even better so that people can guess it. Now, let's talk about the reel I picked for this class. Who am I in 30 seconds? [MUSIC] Who am I in 30 seconds. Hi, I'm Rob, I'm a visual artist and a designer. You will always see me in a hoodie and a snapback. I live and work from [inaudible]. I love dogs and I love coffee. But what I love most is to work with different materials.I believe that if you want something you never had, you have to do something you never did. Yeah, that's me. Thanks for listening. [MUSIC] I thought this would be a great visual representation of my personality and all the things I like to do. Combination of stop-motion animation, stop blogs, and live-action, and one of the reasons why I narrowed down on this one is that challenge videos are really blowing up on Instagram nowadays. I thought this would work perfectly at the moment. Your story exercise for this lesson is to get inspired, come up with your own set of ideas, and narrow down on one that you would be excited to make a video about. [MUSIC] 5. Scripting: Scripting involves deciding the flow of the video. Scripting is also where I start forming the visuals in my head before I even get to the storyboard. Usually for reels, I don't really have a script as such. I put down my pointers, create a storyboard, and then I move these parts around if I want to change something and build on it. As you can see, it's not like your regular script format. It's just few lines that I wanted to write for the flow that I want. For this particular idea, I really felt that a view would go best. Having a view gave me a lot of freedom to play around with my visuals. Now, I am a fairly visual person, so I have almost worked backwards from the visual ideas that I had in my head. I wanted to pick lines that will lead to more interesting visuals. For example, for the line where I say, "Hi, I am Rob." I pull out a placard out on my ear and I get to do a very fun visual that can hook someone within the first few seconds, which is very important when you're making reels. I'm a visual artist and designer. Now for this line, I could show my tools. This will also allow me to play around with different materials, objects, elements when I get to the shooting stage, so that makes my shooting process a lot more fun. Like we spoke about earlier, your work should reflect your personality. As you can see, I've kept the script short and snappy, very crisp, something that would work really well for reels. The script is very casual. It's quite funny. When you're writing your script definitely keep your audience in mind. Like I know my audience is very young. It's between the age bracket of 18-24. They are looking for entertainment, but they're also looking for motivation. At the end of the day, I have motivation lines, but showcase in a more fun, non-preachy way. Also, the things that I've mentioned in my script, like dogs and coffee and casual wear like a hoodie and a snapback are things that my target audience would appreciate. Over the years, I've discovered a structure that I like working with. So for most of my videos, I have a hook in the beginning. Then I have the process shots, which is the working shots, which lead to a grand reveal or there is a surprise element in the end. Now for this video because this is not like my regular DIY instructional video, I didn't stick to the same structure, but it has few of the same elements. Like you see, there is a hook in the beginning, there is a grand reveal at the end. Also most of my reels now are a loop. As soon as it ends, it goes back to the first frame. That's like a cherry on the cake because you see the surprise element and then you go back to the start. Here on the second line, you have to do something you never did, is the part where the character made with these different objects start talking. It's like a surprise that the audience is not expecting, and it's a great way to end the video. It's important to have a signature style because it makes your work more recognizable. Anyone who sees a video will instantly go, "Hey, that's Rob's video." It automatically makes your work stand out. If you don't have a style, if you are finding it difficult to come up with a signature style, don't stress over it. It took a while for me to come up with my own style. It will eventually happen. If you keep making videos, you will figure out what your signature style is. The student exercise for this lesson is write a script for your idea. Next up, we're going to take a script, visualize it, and break it down into a storyboard. 6. Storyboarding: [MUSIC] The way you shoot your content is very important to make a good quality video. Finding out clever or different ways to shoot, ways to tell a story better to make it more exciting. Even though I have a pretty signature structure for making my videos, I don't have a fixed visual style. I love experimenting, I choose the right visual treatment for a particular video depending on the theme. For example, when I made a reel on Sherlock Holmes [MUSIC]. The show is about a detective, about crime, so the lighting was quite dramatic, quite dark. Even the prompts that I picked were chosen specifically to recreate a crime scene, like there was red ink in places hinting that a crime has occurred and I had exacto knives laying in places, broken test tubes. Even my outfit wasn't my usual Look, I was dressed up like a detective with a long jacket and a berry. The music I picked was quite spooky and mysterious building tension. All these things came together to form the perfect treatment for this particular video. But on the other hand, if I'm shooting my regular DIY instructional videos then the lighting is pretty standard, evenly lit, and not so far spaced. When I was working in the animation industry, I realized the importance of a storyboard and how it really helped streamline the visuals. Now, what is the storyboard? A storyboard is a visual representation of your story. Picture a comic book. It's like a story that unfolds in these small tiny boxes, a storyboard is pretty much like that. Storyboard is not just important for you, but for your whole team to clearly understand how the story flows, it gives the story in your head a very clear visual form. Everyone can understand and see your vision on paper. For this one, I didn't do this, but doing a quick breakdown of the script into shots like close-up shots, and wide shots, makes the storyboard process go much smoother so you know exactly what we want to drop before you start. For reels, especially a storyboard is very important because you have such few short, so each short, then is very precious. You need to be super planned to most effectively tell the story in 15-30 seconds. I make my own thumbnails when I'm making my storyboards, draw with whatever is available, pen, pencil, marker. I draw in my sketchbook or on a loose sheet of paper. Working on paper works better for me than digital because it's a very simple process, I can quickly doodle the frames. Also when I'm done shooting a frame, I can just strike it out, or if I want to make any changes, then I can just doodle another frame right next to it. This way, if I'm working with a new editor or I'm working with the editor I usually work with, he knows that I've changed the short. I also like keeping a physical copy beside me for reference at all times when I'm editing. Let me show you how I started sketching my storyboard. I was very clear that I want to start with a text title because I want to encourage my viewers to make a version of this reel for themselves. Having text title gives that call to action out clearly. I'll just simply say, who am I in 30 seconds. My audience knows what to expect, and right in this frame, I enter and I sit down. I can also write a little note next to it , walks into frame. You can see I'm making a very simple thumbnail, but these little notes are very helpful because I know exactly what's happening in my frame. I sometimes put down notes like time of the day, lighting, location, props, objective of the shoot. I always keep my script in mind while I'm drawing the board. If you want, you can also keep a physical copy of a script right next to you for reference. The next shot was that I sit down and I pull out a placard from my ear that has my name written on it, let's draw that. I'm thinking to break down my action into two frames. In this one, I am showing the action of pulling the placard out of the ear, and the next one I can show the placard opening. My little note would be so I know what props I need, paper, roll with a rob written on it. If you're working with a team and someone looks at this frame, they should know exactly what's happening. They shouldn't confuse it with I'm putting an earbud in my ear. [LAUGHTER] The next frame is the shot of placard opening. The placard open here, you can see a bit of my face, placard says Rob, and some action lines. I want this action to be fast, I'll just write, maybe I'll use a sound effect. I have divided the action into two frames. When I start making the storyboard, I don't really know how many frames I'm going to be making. You can draw your action or break it down in as many frames as you want. Now I'm going to go ahead and show you guys the finished storyboard. As you can see, the next frame is where I'm crushing the placard and making it into a paper ball, so you can see the action here. Then a top shot where I slam the paper ball onto the table and it breaks into a set of tools appearing on the table. Again, I've drawn some action lines to show that this action is fast. You can see I've drawn some arrows so you know that the hand is moving in. When my hand is exiting the frame, I've drawn arrows that show that the hand is moving out. Then we move into the hoodie change, I've just drawn me sitting and I've shown action lines, and I've written hoodie change. There is a transition here, but I choose not to draw many frames to show the transition, so I've just written five or six hoodies. In this one, I have a transition from indoors to outdoors. In this frame, you can see me snapping, I've written snap here. I've written here a little note that this will be exterior shot, very simple, doodle coconut trees, just to show that this would be an exterior shot. In the next frame, you can see me holding a dog, but I've drawn arrow lines so you understand that I'm actually entering the frame. I'm coming from down up. Next one, brings in the coffee cup, a similar frame, and I'm holding a coffee cup in my hand. But I've drawn a little arrow that basically denotes that the cup comes from the right of frame into the frame. We move to the top shot again, I have written here, top shot. In this shot, the hand enters and places the coffee cup on the table, my note says places on the table. This one, I've just done a few doodles because there's a lot of action happening here. This is the part where the stop-motion animation happens, the note says stop-motion animation. The coffee cup breaks into two small cups that will again form into the sunglasses, the gloves enter, that will become the cap. Next, we move to the character that is fully formed with all the objects, a few action lines. It says lip-sync because this is the part where the character will actually say the last line. In the next frame, the hand comes in to pick up the balloon. Again, arrow lines showing the hand coming in and picking up the balloon. We go back to the frontal where I'm blowing the balloon, this is a stop block shot, but I just do the action. In a stop block, I just switch it with a balloon that is fully blown. We move to the next frame where you see that the balloon will have thank you written on it. Then we move to the next shot where I cover my camera with the balloon, which will act like a transition wipe. In the next frame, you see half of my frame is covered with the balloon and the top half is coming out clean. This clean frame actually loops back to my first frame that says, who am I in 30 seconds. I cover the lens of my camera with the balloon, which will act like a transition wipe. I've drawn that and I've written, loop, that is my basic storyboard that completes my entire reel. Your storyboard doesn't need to be very detailed, like I said, they should communicate the right message. Even if you'll just draw stick figures, it's fine as long as you know what's happening in each frame. Your student exercise for this lesson is to storyboard your idea. Really think about what shots are important for you. This will really help you save time when you're shooting and create a crisp reel [MUSIC]. 7. Shooting: [MUSIC] Before we really get to the shooting, I work on my pre-production. Pre-production is where all your crucial prepper for the shoot happens. Your prep can make or break your shoot. Because I haven't added too many details at the storyboard stage, pre-broad can be when you flesh out and build on that storyboard. Like what props you need? What backgrounds? What costumes? Prep is especially important if you have a crew involved, otherwise you would waste a lot of time getting everyone on the same page. At this stage, I'll gather all the materials, tools, props. For this shot, I had a color palette in mind. I wanted all the props to be in black or white color. It matches with the paper and ink colors like the textile written with the marker. Knowing what palette works comes with experience. The more you make videos, the more you'll become with what looks good aesthetically, I also tweet some of the props at this stage, like this scissor for example, it wasn't yellow, so I decided to paint it white beforehand so that I don't waste any time while I'm shooting. Sometimes if I'm shooting a DIY video and my process for the arts section is time consuming, then I'll prep up the artwork in stages beforehand. Like if I'm working with paints and paints will take a long time to dry or if I'm working with say resin and it takes a long time to set or cure. In some cases, I'll make the finished product before hand and shoot the process short or the working shorts separately. You can do the same thing when you're prepping up. Keep everything ready beforehand. It's smart and clever because that will save you a lot of time when you're shooting. Now for my hoodies transitions, I picked up about five or six completely different color hoodies to make this transition more impactful. Doing this with different shapes of the same color wouldn't be so effective. What I did was I picked up different colors, but really poppy and bright colors. Pre-production really allows me the time to make these decisions. Like even with this coffee short, I was planning to use the regular coffee mug, but while putting everything together, I realized that visually the handles of the mug wouldn't look so nice, whereas a glass will look better and also would seamlessly transition to the sunglasses I was using in my short, I ended up using a glass instead of a mug. Next comes planning your schedule. Now schedule is a division of how your shoot day will go. Now reels are a lot quicker, more fast-paced to shoot compared to my YouTube instructional videos that usually need more time because you're trying to teach. My reels are mostly for entertainment. It gives me a lot of space to play around with the background, with the set or the props that are going to come in my frame, my outfits. If it's a thematic, then I have to also focus on a little bit of play acting.There's a lot going on. I also have to focus on art. It can get a little tricky. You need to use your time wisely. You should know how many hours you will need for setting up to shoot a certain short, and if there is an outfit change, how much time you need for that? Where you can squeeze in your lunch break and order you want to shoot it in. Like I mentioned, amount of time I spent shooting depends on how elaborate my reel is. It's usually not more than half a day or a day shoot. For a simple idea, I have a script, I can storyboard. I can find my shrewd with my videographer , and I start shoot. Mostly by night, all my shooting is done, and pretty much I have my footage, so I sit on the Edit. Sometimes I even shoot simple videos in 20-30 seconds. These are easier videos conceptually without too much prep, like the trends on Instagram. These impromptu videos helps show my followers that I'm having fun engaging with what's current and what's trending. Now, this reel in particular took a bit longer because it has so many elements in it. It's quite elaborate. Like there are transitions that are stopped block shorts, that is stop-motion happening, live action. I'm shooting outdoors. Also, there is a loop at the end. I had to plan everything and also shoot linear because there's a lot of continuity between the transitions. This took about 2.5 days. This is what my schedule looks like. On day one, I started with recording the VO because that sets the pace of the reel. Then I started with the face animation because they knew that would be the most difficult one. I wanted to knock that out first. Then I did the balloon shot and the end of the reel which connects back to the first frame because it's a loop. Right after that, I ended up shooting the first short which leads to the animation, which is the paper ball being crushed and the tools forming on the table. With that, I had finished a big chunk of my reel. Day 2 was slightly lighter. I finished all the remaining shorts and the shorts with my dog and exterior shot, which was a lot of fun. The next half day, was spent for editing, recording the sound effects and finishing the reel. Formally excluded short. I knew that I wanted really soft diffuse space lighting. I couldn't match it with my indoor shot. I ended up shooting at the location in the evening because the light during the day would have been too harsh. Something that could be super-helpful for you is doing a Reiki of the location that you wanted to shoot at. Go check out the place, the lighting, where there are less people, or more people, depending on what you wanted to shoot, whether the location is noisy or not, if you want to record any audio there. I always do this without fail. I know beforehand what the location looks like and what I can achieve there. One additional tip would be to come up with a timeline for your whole process, not just the shooting. A lot of people spend so much time shooting, but don't give enough time to the edit process. You don't want to do that, because if you have spent so much time shooting, you should have enough time for edit too, because that is what will make your end product look good. Having this planned out in advance will really help you allocate the right amount of time to each thing. For this shoot, I use my Sony A65 100 camera. I use a soft-box, which is my main light source. Then I use these LED panels for separation and also some more fill light. I use portable lights, one in the background and one in front. Again, it's for separation between me and the background, and also a little bit of burst of color. The other one next to the tripod is light for my face because I use a cap all the time and it casts a shadow right under my eyes. That little portable light helps even on the light on my face. Good visuals with good audio makes a good video. I use a roadmap to record my view before I start shooting. I have a small DIY setup in my wardrobe. Having these beforehand really helped me during the shoot, especially to time my shorts and the lip sinking section. If you're shooting live sound, you also have to take care of your audio. You can shoot in a noisy place. Use a good mic, a great one to start would be a label mic that connects to your phone. I use a monitor to check all my shorts. A monitor is by no means necessary, but it could really be a good investment if you're shooting alone do mark positions for yourself or your props, especially for your stop-loss shorts. You can do this on a cam you find out, but it's just not as precise on the small screen. When you're starting out, don't focus too much on what equipment you should have. Quality matters, but story is most important. I do most often stick exactly to my storyboard when shooting, especially for animation, because you need that precision to get it right. For transitions too, sticking to your plan can really help realize that vision in your head most accurately. But if I really come up with an interesting idea sometime during the shoot, I like allowing myself to do one or two extra shorts if I feel like it'll really help. Sometimes when things don't work out exactly like your plan, then you have to improvise and change the short. For example, in my reel, in the shot, when I bring the dog in, I completely disappear because there was a table in front of me. But in the short prior to that, when I'm in the outdoor location every time I was bending down, I wouldn't disappear because it was a wide shot. The only way I could disappear was when I go under the camera. But the transition wasn't as smooth as I'd plan, but it worked, but I could have planned with better. Your student exercise for this lesson is to schedule and shoot your video. Do not skip prep-broad, will make your life much easier on shoot. Next up, editing your video. [MUSIC] 8. Editing: Now, you shot your video and have a ton of great footage. What next? Editing. To edit my videos, I usually use Premiere Pro. I start by transferring all my footage, then I sit down with my storyboard and I pick out all the best takes and create a lineup. Some things I usually watch out for when choosing takes is check for pacing, pronunciation, there are no fumbles, my energy, there are no audio glitches, and once I have all the best takes and I got to music, or if I'm using a view like in this case, then cut it to the view. Here, I have my fully edited reel. But thought I'll take you guys through the edit, and I'll show you guys why I made certain choices. The here you can see the first shot where I take out this little roll of paper from my ear. It looks pretty nice. This is the line where I say, hi, I'm Rob. Audiences not expecting something coming out of my ear. A very simple short just two takes, where I took one short without the roll and the second one I edited it and it creates a perfect illusion like the roll is coming out of my ear. I open it and you can see that's my name on it. I crush the paper, and I slam it on the table and all my materials, and my tools come out just like that. This was a simple stop-motion. As you can see, there aren't that many frames and in just a few frames, you can create a cool effect like this. I'm going to show you another fun section of this video. This part where I changed my hoodies and my snap backs. Though there is a track playing in the background that compliments the video or the visual, I added a sound effect from like a retro video game that makes it even more interesting. Did you see that? It went [NOISE]. You can see that that sound effect amplifies the whole effect of the visual. When you're looking for sound effects and you don't find any, you can create your own. Most of the times I create my own sounds and just record them on my phone, this crashing sound is just a piece of paper similarly towards the end. You heard that? When I'm pointing it goes [NOISE]. Again, I just create these sounds using my mouth. I think this is very important, particularly in this shot, there are only these tiny buttons appearing, which are my earrings and something so small in the video, people can miss out. But adding that sound effect makes it stand out, and you notice something is happening in the frame. Now here's a trick. If you see this transition is very smooth. I'm in my studio and I snap, and I'm in the next few days short. I'm pretty much in the same pose, and every time I'm doing transitions like this, I take a whiteboard marker and I draw a simple outline, I just mark my pose. When I go to the next location, I pretty much stand in the same pose and my transition always comes out pretty smooth. Look at that. While you're shooting you always have to keep your edit in mind. Now we have come to the last bit of my video. Usually I have like a surprise element at the end, and that's exactly what I plan for this video too. Watch this. You never had, you have to do something you've never did. You have to do something if you never did. Cool, right? It's always nice to leave your audience on a high note. I also now have a loop at the end, so my last shot, where I blow the balloon, and I say thank you to my audience. I cover most of my screen, which acts like a good transition wipe that helps me go back to my first frame and loop the video just like this. There you go. You can plan these little things for your videos to make them more exciting so that your audience wants to watch them again and again. When my edit is done, it's time to review the edit. I review it a couple of times to see everything is flowing fine, all the shots are laid out properly, it's syncing to music on my video, and after that, I shutdown the laptop and take some time off, and then I come back and review it again with a fresh mind, with a fresh perspective and see if everything is still fine or if it requires any tweaking. When you are reviewing the edit, a certain amount of detachment is very important, it doesn't matter if you spend four hours or five hours shooting it. If it's too long, if the pace is not working, the action is not right, you have to cut it out, you have to only pick what works for the video. Another thing that can help you review your edit is, once you're done with it, show it to a friend who doesn't know what the video is about and see whether the video is communicating the right message or not. If they feel that it's fine, then you have done your job right, if not, then you have to get back to the edit table and make the changes. I don't use text in my videos, but whenever I do, I try and cut it to music. For example, like this, Who am I in thirty-seconds? Audience always is listening and viewing at the same time. When your text or your visual is synced to music, it stands out even better. I keep it for at least three to four seconds because it takes that much time for a person to register. What's certain, if you have longer lines then we'll have to give it a little more time, so it's legible, but around three to four seconds works best. I try and keep my text bold, my message simple because people are watching videos, they don't want to read too much. Most of the information I put it in my captions, so my videos are pretty much clean and the text is minimum. As you can see my real is pretty fast-paced and that's because people consume reels for purely entertainment, they're scrolling through different videos and they'll only stop if something really catches their eye. My colors are pretty bright and poppy, my pace is pretty fast, the music I choose is also pretty trendy. All these things are very important to make a good reel. All these decisions are based on the platform you're putting a video on. My YouTube videos don't have the same pace because they are instructional videos, they are DIY videos and tutorials, so the pace is slightly slower because I want to give people more time to understand what I'm doing, so be a little mindful of that. When it comes to optimization, every creator has their own take. I personally don't like using the same footage I've shot for one platform on another. I think it really messes with the quality of the video, like when you see a small, tiny square in a vertical format. I used to do this earlier, but I myself didn't enjoy watching videos like that. I didn't want to make videos like that because it was easy and ruins someone's viewing experience. But when you want to do that to save time, for example, shoot it, compose your shots in such a way that it would work for both edits. It will take you some extra time to plan it, but I really think it's worth it. Now a lot of people like to play around on the edit table, move their footage or the shots and place them differently from what was planned earlier. I don't like to do that, that's why I make a storyboard because that's what my vision is, that's what my flow is, and once I stick to the board, my edit becomes fairly easier. If something is not working, then I'll definitely move it around, but I don't like playing so much on the edit table. Your student exercise for this lesson is to edit your video for your chosen platform. Try out some of the tips and tricks that we discussed today in the lesson, I promise you it'll help you a lot. In the next lesson we will discuss some tips and tricks on how you can increase your reach. [MUSIC] 9. Increasing Your Reach: [MUSIC] Every time a platform releases a new tool, make the best use of that. When Instagram first launch Reels, when they launched IGTV, I started meeting a lot of videos and my videos we're getting a lot of attention because there was an early movers advantage because the algorithm pushes whatever is new. This is also the time when everyone is trying to understand how something works, so you're allowed to make a lot more mistakes. Really pay attention to what is trending. When a tag is trending, there's a whole library of everyone making Reels on that music. If you get onto that library, your Reel start circulating more. My videos were making it to the top 10 or top 20 and that helped me get more and more people to watch those particular videos. This works for any video, no matter what you do, you couldn't be making dance Reels or makeup, or even Reels with funny dialogues. I would really say when you are trying out these trends, make them your own. Even if not my whole structure, I always try, and stick to some me elements. For example, art and me go hand-in-hand, so when I was doing a Bollywood dance Reel with Ruhee Dosani, I made sure that I start the Reel with me creating the doodle and that doodle slowly transitioning into the real Ruhee, and then it moved to what she does best, which was dancing. It became a doodle dance Reel. Similarly for Badshah song, Bachpan Ka Pyaar, everyone was making dance Reels or using the baby filter and lip syncing to the song. I didn't want to do that but I really wanted to be part of the trend. I ended up creating a doodle character, the kid wearing a school uniform and singing the song. The song transitions to the Badshah remix version. I changed the doodle from the school uniform kid to a doodle kid wearing more of like a hip-hop gear. [MUSIC] A lot of people tried making these doodle puppets and making them sing and dance on that song. My take actually helped me get more views. Adding your own touch can make sure you still stay relatable to the audience you already have. The people who have invested in your personal story. In today's landscape, being on multiple platforms does help. But in my experience, only creators with big teams are able to juggle making consistent content for multiple platforms because they are only involved in certain parts of the video, maybe he's just shooting. This is much harder on someone creating content on their own. I would really suggest you focus on one platform, learn everything you can about that platform, the tool it offers, monitor your growth on it rather than stretch yourself too thin. Thumbnails and titles, work like the cover of a book. People are more likely to pick up that book if the cover is intriguing, look at other Reels that are doing well, checkout their thumbnails, checkout their hashtags, captions, trending songs or songs that are doing well and this will give you some direction or some cues on what thumbnails or captions you can use. Always pick up the best, most intriguing image for your thumbnail. If you think you're in a space where people recognize you, they recognize your face and make sure that you add your face in your thumbnail, then an interesting caption will make them watch your Reel. Something I also try and do is include a poll or a game in my caption to encourage interaction and engagement. For example, for this Reel, I'm thinking, I'm going to ask my audience, "How many times do you think I blow the balloon?" I know what responses I might get. People who might say two times or five times or 10 times. Or people who know extra loop will say, "I know it's only one time because the Reel is a loop." Some might say, "I'm still watching the Reel is not ending." I know I might get some funny responses and some interesting comments and that increases engagement on my Reel. I also like keeping my captions personal because people always appreciate if you put out a bit of your personality. For this Reel, I'm thinking of a couple of different thumbnail options. One could be the animated face made with different objects because that is interesting and intriguing. People would want to see what the face would do or how the face is formed. The other option would be me holding my dog and coffee cup because that also builds curiosity. People would want to see what the dog would do. It's also personal because I'm holding my pet and dogs anyways do really well on Instagram. Thumbnails and titles are also super important on YouTube. A lot of creators, I know, in fact spend a lot more time figuring out thumbnails and titles than even shooting the videos. When it comes to choosing these, you know your content best, so figure out what works for you, what do you want to highlight? If you are making a video about say how to make slime, then just by looking at the thumbnail and title, people should know that this is the easiest video they can watch to make slime. Every time I want to upload a video on YouTube, I type out the video title in the search bar, for example, how to make slime and a whole bunch of videos come up and I try and see what thumbnails they have used, what titles they have and similarly you can do the same and then pick off these YouTube suggestions and mixed and matched with different titles and see what works best for you. Research what other videos have done well, what description they have, what title they have used and even for thumbnails, see what is more eye-catching. Does a hand playing with slime look better? Or just the photo of slime or slime pouring out of a container? Something that can help you gauge how your content is doing on a platform is analytics or insights as it's called on Instagram. Let us look at my growth. As you can see, there were a lot of unfollows. It's natural, it happens a lot of people unfollow you. But I have a higher number of follows, which means I got a lot of new followers to my account, that means my content is working well. The overall growth is pretty good. You can check out the graph and see the timeframe when more people followed you and you can check out what you had posted at that time. It helps you cater to your audience more precisely, if your audience is from Mumbai, but you're creating your content in Punjabi, it's not going to work. For me, the top by cities are Mumbai, which is right on the top, followed by Bangalore, Chennai, Delhi, and Kolkata. I have about two or three cities where people speak more in Hindi than I have Bangalore and Chennai where people speak more in English. I have to keep a good mix between the two. But obviously my content is more skewed towards me speaking in Hindi. Another important bracket that you need to look at is the age range, how old is your audience? I have 48.1 percent, which is the highest here, 18-24 years old, which means the youth. My audience is very young and that's why I try and pick up all the trends because I know my audience is consuming that content or finds that content relatable. Also, if you see, I have a lot of 13-17 year old's. They are quite young, and that's why a lot of my content is targeted towards this age range, like a lot of my superhero content. Next bracket is gender, which is also very important. As you can see, a lot more men follow me, 70 percent, men and about 30 percent, women. I remember when I started YouTube, I used to do a lot of home decor stuff, so a lot more women were following me at that time but as soon as I started making a lot more superhero related content, I started doing a lot more reaction videos, I saw that there was a lot more boys or men started following me. But I still try and keep a good balance and if you want to do the same, then you can design your content accordingly. Another bracket that I look at which is also quite important, is what time of the day you should post your content. Here you can see the highest will be in the evening. A lot of young people follow me. I guess they're done with their college, with their jobs, and they are free at that time. Another one would be in the morning at around 11-12. As you can see that it's also quite high. That is the best time for me to post any content piece. Posting a Reel at 12 in the night, early in the morning, is not going to get enough engagement. You can look at your insights and see what time works best for you. This is just a basic overview but it does get a lot more detail. You can spend hours and hours looking at your insights and checking what is working, what is not working, and how you can make your content better. Another thing that you should keep in mind is your comments. The comments section can be a great space for very specific feedback. Sometimes as a creator, you don't even think about certain things and your audience because they are following you for such a long time, can actually bring some really important things to your notice, that will help you shape your content much better. I suggest do spend time definitely reading all your comments. A tiny word of caution though, don't get super swayed by analytics and completely change your content or cater your content only and only to this. My spot, the drawing Reels they do really well, but I don't want to make my whole feed about these. I like trying out other content, experimenting. As a creator, there's lots you can do if you allow yourself that freedom. The student exercise for this lesson is for you to check out your insights and see how much closer you are to the goals you set out for yourself in your calendar. In the next lesson, I'll share some tips on how you can start monetizing your content. [MUSIC] 10. Monetizing Your Content: Common misconception is that you need to hit a certain follower count to start monetizing your content. [inaudible] is a good example of how this isn't true. He didn't have a very big following, but one or two of his tracks that he put out went viral and just after two or three deals, he started getting a lot of brand associations. Of course, if you have a big number of followers, you can definitely demand more money. It does give you credibility, but a lot of creators, even with a really small following, have made reels that reach millions and in turn started to charge for making content. Every brand today has a social media presence. If you are making something with the product you like, tag the brand. I still do this today, more for my followers because they like knowing what are supplies I use. But this can definitely work for you too, no matter what you make. Think of clothing brands with fashion videos. Tagged brands are more than happy to re-share your content if you make something cool. Even if that brand is not contacting you, some other similar brand might see your work and contact you. It's also pretty straightforward to reach out to a brand, send them an email, send them a DM, tell them you have used their product, loved it, and would love to do a colab. Even if you're not making money in the beginning, they send you a lot of free stuff that can act as resources for your videos. Think of art supplies, beauty products for beauty videos, or clothes or shoes for dance videos. When brands send you stuff, it also gives you interesting content ideas like reviews. Brands always appreciate this. Artists often find it difficult to understand the business side of things. If you don't know how this whole game works, then talent management agencies can really help. If you tie up with one, they will be able to put you in touch with brands. They can come up with different options, do the work for you. But it's incredibly important to find someone you trust and you like. There are multiple different ways to make it. There is no fixed formula to this. Totally depends on the content you are putting out. Maybe you hit a trend at the right time, figure out your target audience, approach the right brand at the right time. If you make a reel about cricket when a big cricket tournament is on, something like an IPL, and if your reel goes viral, they might approach you and ask you to make something similar. That's when you can make money from it. Always keep your eyes and ears open. See what's trending, what's topical, what's eye-catching, and try and incorporate that in your content. One reel, one video can do wonders for you. The key is to keep making good content, get better at what you do rather than obsessing over increasing your follower account. If I had to give you something to live with, I would say money will come. Maybe slowly and steadily, but keep your focus on being the most consistent you can be and bettering your content every time you make something. Just start today, start with what you have. Student exercise for this lesson is for you to make a list of brands that you would like to collaborate with and make space in your calendar to make a video that you can tag them in. Shoot your shot. [MUSIC] 11. Final Thoughts: Congratulations on finishing this class. It's been so much fun. I really want to see what you guys have made, so please don't forget to share your work in the project gallery, and if you want to check out some of my stuff, you can find me on Instagram at Oddguyrob or my YouTube channel, Robin the hood. Thank you, and I'll catch you guys soon.