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Social Media Smackdown for Artists and Entrepreneurs

Jamie Benson, Rebel Clown Choreographer and Marketing Consultant

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21 Videos (1h 42m)
    • Toxic Habits

      5:15
    • Social Hurdles

      6:47
    • Coffee Line Challenge

      1:47
    • Mistake 1: Only Talking About Yourself

      4:57
    • 6 Principles of Influence

      8:15
    • Mistake 2: Not Putting Your Audience 1st

      5:05
    • Mistake 3: Long Gaps Between Posts

      5:04
    • Mistake 4 & 5: Tagging & Responsiveness

      3:55
    • Mistake 6 Abusing Hashtags

      2:14
    • Profiles

      9:32
    • Post Anatomy

      9:16
    • Old Post New Life

      2:08
    • Quick Post Ideas

      2:53
    • Live Posting

      1:59
    • Analytics

      5:52
    • Advertising

      7:16
    • Groups

      6:01
    • Twitter Lists

      4:14
    • Prescriptions

      5:07
    • Make a Commitment

      1:45
    • Conclusion

      2:46

About This Class

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Social Media Smackdown for Artists and Entrepreneurs is a cheeky, no-nonsense boot-camp for creative people who are struggling with being heard over the deafening roar of the internet. Jamie Benson, Social Media Manager for the CUNY Dance Initiative, leads a quick-and-dirty training on all things social for participants with a beginning to intermediate level of experience. Twenty one fun, instructional videos, averaging 5 minutes in length, will…

  • "smackdown" common self-promotional hurdles
  • provide psychological insight on becoming an “influencer”
  • fix the top 6 cringe-worthy mistakes most people make
  • zero in on where to start with social analytics and advertising
  • empower via Facebook/Linked-In Groups and Twitter Lists
  • and more, much more

The student should have profiles on one or all three of the following platforms: Facebook (personal or business), Twitter, Instagram (LinkedIn is optional, extra credit). A challenging, tough-love approach is mitigated by a relentless sense of humor with the goal of abolishing bad social habits and inspiring a new “big-picture” outlook on fledgling creative ventures.

4 of 4 students recommendSee All

Lots of really great information here. Give it a watch.

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Students

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Projects

Jamie Benson

Rebel Clown Choreographer and Marketing Consultant

Jamie Benson revolutionizes how art industries advocate for worthy causes as a marketing & development consultant to artists, organizations & public relations firms. Wielding a bold, irreverent voice, Benson overrides the assumption that marketing is not a creative pastime. He, through strategy & sheer strength of will, has won features in the New York and LA Times, Maxim Magazine, Wall Street Journal, NY1 and Brooklyn 12 News, Good Magazine, Dance Enthusiast, Dance Spirit Magazine, Broadway ...

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