Social Media Marketing Masterclass - Make Sense Of Social Media Marketing - A Beginners Guide

Mark Timberlake, Teaching Skills

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293 Videos (23h 36m)
    • Mod 01 01 Mastering Social Media Marketing

      10:22
    • Mod 01 02 Social Media Marketing Monster

      2:40
    • Mod 01 03 Free Vs Paid

      3:41
    • Mod 01 04 What Is Marketing

      10:14
    • Mod 01 05 What Is Media 4

      4:03
    • Mod 01 06 What Is Social

      7:04
    • Mod 01 07 Local Vs International

      3:09
    • Mod 01 08 Activities

      1:19
    • Mod 02 01 Introduction To Marketing As A Business Priority

      0:46
    • Mod 02 02 The Marketing Company

      4:16
    • Mod 02 03 Feast Ad Famine

      2:42
    • Mod 02 04 Continuous Marketing

      4:16
    • Mod 02 05 The 80 20 Principle

      4:08
    • Mod 02 06 Sales And Marketing

      5:09
    • Mod 02 07 Activities To Complete

      1:12
    • Mod 03 01 Introduction To Understanding The Buyer Journey

      0:42
    • Mod 03 02 Meet Bob

      14:27
    • Mod 03 03 The Seven Step To Marriage

      5:55
    • Mod 03 04 The Buyer Journey Aida

      3:37
    • Mod 03 05 Attention Content

      2:03
    • Mod 03 06 Interest Content

      7:05
    • Mod 03 07 Desire

      3:44
    • Mod 03 08 Action Content

      4:19
    • Mod 03 09 Activities To Complete

      1:25
    • Mod 3a 01 Introduction To Bobs World View

      0:43
    • Mod 3a 02 Understanding World Views

      5:48
    • Mod 3a 03 Understanding Bob

      3:09
    • Mod 3a 04 Confirming A World View

      6:48
    • Mod 3a 05 The Family Kettle

      14:08
    • Mod 3a 06 Bobs World View Activities

      1:04
    • Mod 04 01a Introduction To Social Media Marketing & Seo

      0:45
    • Mod 04 01b Personalised Search Update Google Search

      1:24
    • Mod 04 02 The Truth About Social Signals

      10:10
    • Mod 04 03 The Problem With New Websites

      7:03
    • Mod 04 04 The Snowball Effect

      4:15
    • Mod 04 05 The Great Deception

      3:38
    • Mod 04 06 Your Website As Your Data Center

      8:41
    • Mod 04 07 Activities To Complete

      1:12
    • Mod 05 01 Intro Social Media Platforms

      0:51
    • Mod 05 02 Finding Bob

      2:37
    • Mod 05 03 What Platform Should I Use

      3:53
    • Mod 05 04 Business Or Personal Branding

      8:18
    • Mod 05 05 Social Branding Tips

      3:14
    • Mod 05 06 Invest In Your Logo

      2:31
    • Mod 05 07 Your Social Media Marketing Bio

      4:09
    • Mod 05 08 House Keeping

      4:04
    • Mod 05 09 Activities To Complete

      1:08
    • Mod 06 01 Introduction To Posting On Social Media Platforms

      0:28
    • Mod 06 02 The Golden Rules

      2:39
    • Mod 06 03 Curation Vs Creation Of Content

      4:19
    • Mod 06 04 What Types Of Content Should I Create

      4:33
    • Mod 06 05 Written Content

      1:26
    • Mod 06 06 Photography Content

      6:42
    • Mod 06 07 Infographics Content

      3:39
    • Mod 06 08 Video Content

      5:17
    • Mod 06 09 Podcast Content

      3:34
    • Mod 06 10 Automation Best Practices

      4:22
    • Mod 06 11 Activities To Complete

      1:03
    • Mod 07 01 Introduction To Social Media Posting Ideas

      0:40
    • Mod 07 02 Where Do I Get Posting Ideas From

      2:03
    • Mod 07 03 Stupid Questions

      3:50
    • Mod 07 04 Conversations

      2:58
    • Mod 07 05 Stories The Power Of Narrative

      6:11
    • Mod 07 06 Industry News

      2:54
    • Mod 07 07 Content Capture Systems

      2:44
    • Mod 07 08 Respecting Your Audience

      3:09
    • Mod 07 09 Activities To Complete

      0:51
    • Mod 08 01 Introduction To Creating A Social Media Post

      0:38
    • Mod 08 02 Take Them To The Movies

      2:09
    • Mod 08 03 Headlines

      3:32
    • Mod 08 04 Body Text

      5:35
    • Mod 08 05 Using Images

      6:15
    • Mod 08 06 Video Posts

      7:25
    • Mod 08 07 Quizzes And Polls

      1:33
    • Mod 08 08 Links

      2:26
    • Mod 08 09 Hashtags

      2:48
    • Mod 08 10 Activities To Complete

      0:58
    • Mod 09 01 Introduction To Community Based Marketing

      0:41
    • Mod 09 02 The Best Kept Secret

      2:57
    • Mod 09 03 Choosing A Niche For Your Community

      3:57
    • Mod 09 04 Choosing A Platform For Your Community

      5:14
    • Mod 09 05 Gate Keepers

      4:04
    • Mod 09 06 Community Rules

      3:52
    • Mod 09 07 Shared Ownership

      4:16
    • Mod 09 08 Structuring Your Community

      1:24
    • Mod 09 09 Visiting Other Communities

      2:50
    • Mod 09 10 Activities To Complete

      0:49
    • Mod 10 01 Introduction To Building A Social Media Plan

      0:36
    • Mod 10 02 Why You Need A Plan

      2:06
    • Mod 10 03 Your Social Media Schedule

      3:01
    • Mod 10 04 Your Content Calendar

      4:21
    • Mod 10 05 Setting Realistic Time Frames

      2:42
    • Mod 10 06 Responsibilities And Roles

      3:00
    • Mod 10 07 Smart Goals For Your Marketing

      8:01
    • Mod 10 08 Creating Your Marketing Mission Statements 1

      3:52
    • Mod 11 01 Introduction To Social Media Case Studies 1

      0:31
    • Mod 11 02a Social Media Marketing Mistakes Part 1

      7:29
    • Mod 11 02b Social Media Marketing Mistakes Part 2

      4:33
    • Mod 11 03 Twitter Case Studies 4

      5:57
    • Mod 11 04 Facebook Case Studies 5

      5:23
    • Mod 11 05 Linkedin Case Studies 6

      5:22
    • Mod 11 06 Google Plus Case Studies 7

      4:28
    • Mod 11 07 Youtube Case Studies 8

      5:35
    • Mod 11 08 Instagram Case Studies 9

      4:23
    • Mod 11 09 Pinterest Case Studies 10

      4:35
    • Mod 11 10 Social Media Case Studies Activities To Complete 11

      0:30
    • Mod 12 01 Introduction Creating Your Social Media Profile

      0:28
    • Mod 12 02 Equipment Needed

      6:59
    • Mod 12 03 Understanding Your Camera

      5:48
    • Mod 12 04 Offset Lighting Set Up For Portraits

      8:09
    • Mod 12 05 Front Lit Lighting For Portraits

      6:59
    • Mod 12 06 Setting The Exposure

      4:18
    • Mod 12 07 Posing The Face

      11:01
    • Mod 12 08 Editing A Male Portrait

      10:25
    • Mod 12 09 Finishing Your Male Portrait

      6:42
    • Mod 12 10 Editing A Female Portrait

      11:59
    • Mod 13 01 Introduction To Blogging & Copywriting

      0:25
    • Mod 13 02 Identifying Your Niche Audience

      7:07
    • Mod 13 03 Finding Your Style As A Writer

      10:49
    • Mod 13 04 Preparation Ideas For Your Blogs And Articles

      10:09
    • Mod 13 05 Page Setup And Formatting

      5:50
    • Mod 13 06 Links And Actions

      10:20
    • Mod 13 07 Additional Content On The Page

      5:35
    • Mod 13 08 Aida Copywriting

      1:33
    • Mod 13 09 Aida Attention Phase

      7:00
    • Mod 13 10 Aida Interest Phase

      2:10
    • Mod 13 11 Aida Desire Phase

      4:53
    • Mod 13 12 Aida Action Phase

      7:16
    • Mod 13 13 Additional Thoughts For Your Blogging And Article Writing

      3:41
    • Mod 14 01 Introduction To Email Marketing

      0:30
    • Mod 14 03 Email Marketing Grasping The Concept

      8:39
    • Mod 14 04 Email Marketing Software Choosing Your Provider

      6:05
    • Mod 14 05 Building Your Email Marketing List

      7:12
    • Mod 14 06 Different Ways To Get An Email Sign Up

      8:41
    • Mod 14 07 Asking For The Email

      4:54
    • Mod 14 08 The Magic Of Pdf

      9:33
    • Mod 14 09 An Email List Is For Selling Stuff Right

      8:49
    • Mod 14 10 Email Marketing Styles

      6:38
    • Mod 14 11 Email Writing Styles

      8:43
    • Mod 14 12 Email Copywriting Using Aida

      13:51
    • Mod 14 13 Email Spam Traps And Pitfalls

      11:08
    • Mod 14 14 Email Analytics What To Measure

      11:03
    • Mod 14 15 Email Automation Understanding Its Usage

      11:30
    • Mod 14 16 Using Surveys

      14:07
    • Mod 15 01a Introduction To Local SEO Training Section

      1:25
    • Mod 15 01b Personalised Search An Update Google Search

      1:24
    • Mod 15 02 Google Search Understanding How Google Search Works

      10:49
    • Mod 15 03 Local SEO Ranking Factors

      6:55
    • Mod 15 04 Your Local Ranking Factors How They Impact Local Search Results

      7:11
    • Mod 15 05 Domain Authority And Page Authority

      3:49
    • Mod 15 06 Trust Flow

      3:11
    • Mod 15 07 Checking Your Local SEO Ranking Scores

      3:05
    • Mod 15 08 Google Local Search

      14:08
    • Mod 15 09 Google My Business

      15:01
    • Mod 15 10 Cleaning Up Old Google Listings

      5:59
    • Mod 15 11 Managing Your Google My Business Page

      11:08
    • Mod 15 12 Creating A Google Review Strategy

      8:31
    • Mod 15 13 Citations Setting Up A Nap Page

      4:19
    • Mod 15 14 Managing Your Citations

      13:45
    • Mod 15 15 Back Linking An Introduction

      2:55
    • Mod 15 16 Checking The Quality Of Your Back Links

      3:50
    • Mod 15 17 Building Back Links

      7:19
    • Mod 15 18 Social Media Business Pages As Back Links

      3:11
    • Mod 15 19 Content Marketing As Part Of Your SEO

      3:18
    • Mod 15 20 Creating Your Content

      11:47
    • Mod 15 21 Understanding Keywords

      3:46
    • Mod 15 22 Keyword Strategies How To Use Keywords Effectively

      7:10
    • Mod 15 23 Inserting Your Keywords On Your Website

      9:28
    • Mod 15 24 Marketing A Local Business

      3:04
    • Mod 15 25 Adwords An Introduction

      4:33
    • Mod 15 26 Setting Up A Local SEO Marketing Consultancy

      11:34
    • Mod 15 27 Google Profiles For Google Personal Accounts

      3:31
    • Mod 16 01 Introduction To Youtube Marketing

      0:58
    • Mod 16 02 Video Styles & Techniques

      4:44
    • Mod 16 03 Filming B roll For Your Videos

      6:19
    • Mod 16 04 Example Of A Video With B Roll

      2:37
    • Mod 16 05a Video Production Flow

      1:17
    • Mod 16 05b Video Production Planning

      7:20
    • Mod 16 06 Video Locations

      4:19
    • Mod 16 07 Setting Up Your Youtube Channel

      2:20
    • Mod 16 08 Building Your Youtube Landing Page

      3:48
    • Mod 16 09 YouTube SEO The Importance Of Titles

      0:36
    • Mod 16 10 YouTube SEO The Importance Of Descriptions

      3:06
    • Mod 16 11 YouTube SEO The Importance Of Tags

      5:24
    • Mod 16 12 YouTube SEO Custom Thumbnails

      2:18
    • Mod 16 13a YouTube Annotations

      3:33
    • Mod 16 13b YouTube Annotation Cards An Update

      0:57
    • Mod 16 13c YouTube End Screen Annotations

      5:01
    • Mod 16 14 YouTube Analytics

      2:24
    • Mod 16 15 Publishing And Sharing Your Videos

      4:49
    • Mod 16 16 Content Without Distribution

      9:15
    • Mod 16 17 The Real Secret To A Successful YouTube Launch

      2:24
    • Mod 16 18 Eyes On The Prize

      9:47
    • Mod 17 01 Introduction To Mastering Audio

      1:01
    • Mod 17 02 Technical Challenges You Will Face

      5:56
    • Mod 17 03 Choosing Your Microphone

      6:34
    • Mod 17 04 Positioning Your Microphone

      3:27
    • Mod 17 05 Reducing Echo

      3:58
    • Mod 17 06 Reduce Background Noise

      4:45
    • Mod 17 07 The Perfect Studio

      3:47
    • Mod 17 08 Additional Equipment

      3:57
    • Mod 18 01 Introduction To Mastering Video Lighting

      1:11
    • Mod 18 02 Camera Choices

      10:52
    • Mod 18 03 Lighting Choices

      5:45
    • Mod 18 04 Composition And Presentation

      5:46
    • Mod 18 05 Web And Smartphone Setup

      2:02
    • Mod 18 06 Three Light Setup For DSLR And Camcorder

      3:34
    • Mod 18 07 Five Light Setup For DSLR And Camcorder

      3:35
    • Mod 18 08 Teleprompter And Reference Monitor

      5:05
    • Mod 18 09 Setting An Exposure

      3:03
    • Mod 19 01 Introduction To Green Screen Video Production

      0:51
    • Mod 19 02 Chroma Keying

      4:57
    • Mod 19 03 Lighting A Backdrop

      6:17
    • Mod 19 04 Xsplit Broadcaster An Introduction

      2:50
    • Mod 19 05 XSplit Settings

      5:39
    • Mod 19 06 Building A Presentation

      4:09
    • Mod 19 07 Screen Capture

      2:42
    • Mod 20 01 Introduction To On Camera Presence

      1:40
    • Mod 20 02 Why You Need A Studio

      3:58
    • Mod 20 03 Communicating With Warmth

      3:11
    • Mod 20 04 Talking To Bob

      4:06
    • Mod 20 05 Find Your Natural Self

      4:25
    • Mod 20 06 Practice Makes Perfect

      3:20
    • Mod 20 07 Take 2

      4:11
    • Mod 20 08 Additional Tips

      4:11
    • Mod 21 01 Introduction To Writing A Promotional Script For Your Video

      0:58
    • Mod 21 02 Meet Bob

      2:40
    • Mod 21 03 AIDA Psychology

      1:11
    • Mod 21 04 Attention

      1:56
    • Mod 21 05 Interest

      3:00
    • Mod 21 06 Desire

      3:43
    • Mod 21 07 Action

      3:11
    • Mod 22 01 Introduction To Editing With Adobe Premiere Pro And Adobe Audition

      1:01
    • Mod 22 02 Setting Up Your Folder Structure

      6:11
    • Mod 22 03 Colour Grading Your Video

      11:16
    • Mod 22 04 Audio Correction Techniques

      19:06
    • Mod 22 05 Cutting Options Video Editing

      10:51
    • Mod 22 06 Breath And Click Removal

      5:24
    • Mod 22 07 Advanced Audio Cleaning

      3:11
    • Mod 22 08 Adding Music To Your Video

      5:39
    • Mod 22 09 Exporting Your Video

      2:57
    • Mod 23 01 Introduction To Vlogging

      0:24
    • Mod 23 02 What Is Vlogging

      8:14
    • Mod 23 03 Vlogging Equipment Budget Or 4k

      1:09
    • Mod 23 04 Vlogging Equipment Budget Recommendations

      3:42
    • Mod 23 05 Vlogging Equipment Choosing Your 4k Camera

      4:04
    • Mod 23 06 Vlogging Equipment Choosing Your Microphones

      9:07
    • Mod 23 07 Vlogging Equipment Tripods And Accessories

      5:31
    • Mod 23 08 Filming Techniques

      6:48
    • Mod 23 09 Editing A Vlog

      6:50
    • Mod 23 10 Activities For The Vlogging Section

      0:46
    • Mod 24 01 Introduction To Instagram Marketing

      0:23
    • Mod 24 02 Understanding Instagram

      5:42
    • Mod 24 03 Growing Your Audience

      6:44
    • Mod 24 04 Hashtagging Tools

      6:33
    • Mod 24 05 Better Pictures With Your Phone Controlling The Exposure

      3:42
    • Mod 24 06 Basic Composition The Rule Of Thirds

      3:25
    • Mod 24 07 Understanding Light

      7:29
    • Mod 24 08 Controlling Your Backgrounds

      5:43
    • Mod 24 09 Editing Your Images With Snapseed

      9:58
    • Mod 24 10 Activities To Complete For Instagram Marketing

      0:36
    • Mod 25 01 Introduction To Quora Marketing

      0:22
    • Mod 25 02 What Is Quora

      4:42
    • Mod 25 03 Setting Up Your Quora Profile

      6:28
    • Mod 25 04 Finding Quora Questions To Answer

      9:25
    • Mod 25 05 Writing A Quora Answer

      8:54
    • Mod 25 06 Quora Growth Tips

      3:38
    • Mod 25 07 Quora Activities To Complete

      0:35
    • Mod 26 01 Introduction To Pinterest Marketing

      0:25
    • Mod 26 02 What Is Pinterest

      7:01
    • Mod 26 03 Setting Up Your Pinterest Business Profile

      6:42
    • Mod 26 04 Creating A Board

      3:29
    • Mod 26 05 Creating Pins

      7:26
    • Mod 26 06 Understanding Rich Pins And Buyable Pins

      4:06
    • Mod 26 07 Pinterest Growth Tips

      4:12
    • Mod 26 08 Pinterest Board Strategy Examples

      4:50
    • Mod 26 09 Pinterest Tools

      1:20
    • Mod 26 10 Pinterest Activities To Complete

      0:35
    • Mod 27 01 Introduction To Creating Social Media Images With Adobe Spark

      0:57
    • Mod 27 02 Adobe Spark Tools Explained

      5:18
    • Mod 27 03 Example Of An Adobe Spark Social Image Created On Desktop

      3:56
    • Mod 27 04 Example Of An Adobe Spark Social Image Created On Mobile

      4:02
    • Mod 27 05 Activities To Complete Adobe Spark

      0:36
    • Mod 28 01 Introduction To Podcasting

      0:25
    • Mod 28 02 What Is Podcasting

      4:11
    • Mod 28 03 Getting Started Wtih Podcasting

      4:46
    • Mod 28 04 Podcasting Equipment

      9:22
    • Mod 28 05 Designing Your Podcast

      8:41
    • Mod 28 06 Podcast Recording Tips

      12:28
    • Mod 28 07 Finding Guests For Your Show

      7:10
    • Mod 28 08 Editing Your Podcast With Adobe Audition

      3:21
    • Mod 28 09 Marketing Your Podcast

      5:03
    • Mod 28 10 Podcasting Activities To Complete

      0:38
22 students are watching this class

About This Class

Do you want to understand the science and art of Online Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Content Marketing in the past and failed?

In this course we will look at what Social Media Marketing is all about:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster
  • Free vs Paid Traffic
  • What Is Marketing
  • What is Media
  • What is Social
  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing
  • The 80/20 Principle
  • Sales And Marketing

Ready For The Next Module In The Masterclass?

This course is part of a much larger masterclass, so please make sure you check the other modules out.

7 of 7 students recommendSee All

If you’re a skill share user and looking for simple, usable information and foundational concepts surrounding Social Media Marketing this is a good place to start. I am both enjoying the videos and learning useful information. Thank you for this course!
while i really like your courses overall, you completely mixed up what 80/20 principle is about... :
Excellent 'down to earth' advice and solid expertise. Great course series.

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Mark Timberlake

Teaching Skills

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation and online marketing.

He has extensive experience with online business in various forms over the last 14 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 5 years experience as a commercial photographer.

This means he has a deep bread...

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