Social Media Marketing Master Class 1: The Basics and Content Marketing | Giselle Aguiar | Skillshare

Social Media Marketing Master Class 1: The Basics and Content Marketing

Giselle Aguiar, Your Social Savvy Solution!

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8 Videos (36m)
    • AZ Social Media Wiz Intro

      8:46
    • Content Marketing Master Class1

      9:50
    • FacebookOverview

      3:22
    • PinterestOverview

      2:42
    • InstagramOverview

      2:16
    • TwitterOverview

      3:56
    • LinkedInOverview

      2:55
    • YouTubeOverview

      2:27

About This Class

Never before in the history of the Internet has the average business person had so much control over their marketing. There are dozens of free tools to help you promote your business and get your message out to your target market. You just have to learn how to properly use them to get the results that you want.

The intro explains the 3 major components of today's digital marketing:

  • Content Marketing
  • Social Media
  • Website & Search Engine Optimization (SEO)

You'll also learn:

  • How Google changed the way we market - inbound marketing
  • The 3-Part Strategy of Inbound Marketing
  • An overview of the major social media networks
  • How content marketing works with social media to get you search engine optimization (SEO)
  • The steps to a successful inbound marketing strategy

Before you can start to understand how to effectively market your business, you need watch the Overviews of the major networks

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • LinkedIn
  • YouTube

Today's marketing is all about Content Marketing.

The first class of the Master Class series explains the basics of content marketing and how it works in combination with Social Media and Search Engine Optimization (SEO). It covers: 

  • Defining your target market
  • How to come up on the first page of Google searh
  • What is Inbound Marketing
  • Basic Search Engine Optimization
  • Becoming known as an expert in your field 
  • Finding and sharing content

Learning how content marketing works is step one in your journey to becoming Social Savvy. 

Update January 2019:

As of April 2019, Google is shutting down Google+. Yes, we are losing a powerful marketing tool. I explain how to compensate for it in this article.

Also, Facebook in March of 2018 changed their algorithm to reduce the visibility of posts from business pages and increase the visibility from users' friends. This makes it really hard for businesses who are starting out to build a following. I'm in the process of redoing the Facebook class.

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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Giselle Aguiar

Your Social Savvy Solution!

Hello, I'm Giselle Aguiar, AZ Social Media Wiz. I've been doing Internet marketing since 1995 -- yes, since before the Internet was a household word. Since 2011, I've specialized in Social Media and Content Marketing. I'm your tour guide through this overwhelming world gone social. My passion to teach small business owners how to become Social Savvy! My classes are your Social Savvy Solution! 

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