Social Media Marketing & Management ⎢Certificate Course 2021 | ELITEx Mentor | Skillshare

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Social Media Marketing & Management ⎢Certificate Course 2021

teacher avatar ELITEx Mentor, High Quality Course for Impactful People

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

26 Lessons (1h 43m)
    • 1. 1 Introduction

    • 2. 2 What is Social Media Marketing

    • 3. 3 SMM Definitions

    • 4. 4 SMM Overview & Terms

    • 5. 5 SMM Trends

    • 6. 6 Facebook History, Context and Business Suite

    • 7. 7 Facebook ads setup + IG integration + Fb Live

    • 8. 8 Facebook Group Creation then Page

    • 9. 9 Facebook Page Creation then Group

    • 10. 10 Instagram History, Context, Tools & Ideas from 0

    • 11. 11 Instagram Influencer Marketing & Case Studies

    • 12. 12 YouTube History and context

    • 13. 13 YouTube Ads

    • 14. 14 Linkedin History and Context

    • 15. 15 Linkedin Groups + Ads

    • 16. 16 Redddit History, Context, Marketing Fails

    • 17. 17 Reddit ads

    • 18. 18 Snapchat

    • 19. 19 Pinterest

    • 20. 20 TikTok

    • 21. 21 Tumblr

    • 22. 22 Medium

    • 23. 23 Medium Start Account

    • 24. 24 Medium First Story

    • 25. 25 Quora

    • 26. Outro

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About This Class

Complete Digital Marketing with Certificate: Social Media Marketing, Facebook, YouTube, TikTok, Email, SEO, Medium, ..

Do you believe in making a real positive impact on people?

In this course, we reveal all the behind-the-scenes principles of our digital marketing teams, and how that lead to multi-million-pound deals. This course will focus on a great fundamentals overview of how to write, sell, advertise and market on every single relevant platform. We will include case studies and step by step walkthroughs so you can start with confidence as a marketeer or growth hacker

Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?

In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting edge advice out there.

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ELITEx Mentor

High Quality Course for Impactful People


At ELITEx we provide High-Quality courses for Impactful Creators.

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1. 1 Introduction: Welcome to a new video. Really excited to have you here. Today we will be talking about social media marketing 101. We will be giving you a step-by-step guide, where you also will learn the psychology behind every platform and how to write, sell, or market through these platforms. Now, the truth is Social media is big. That's something really undeniable At this point. Throughout my career, I've had many mentors around this topic. This includes some world-renowned market tiers. We will be publishing those expert interviews down below in the course, so make sure to check them out. You'll be surprised at how cool these people are and maybe if you're in marketing, you might already know them. Now, a lot of what I'll tell you here are the basics of social media and how to interpret each platform to maximize your chances on it. Understanding the psychology of how to sell market and right on each of these platforms can get you to that next level. Of course, a lot of this content is already out there and some really great YouTube videos and blogs. However, the value of this video will be that I'll have everything organized with my team and condensed for you, will try to cut out all the fluff and summarize everything we've read and seen in the last decade of the existence of my video marketing agency. Obviously in all the upcoming videos of this category, if you feel like you've read something before that you like and you want to explore more. Maybe you've discovered what I'm telling you here from other blogs and videos, please reach out to us so we can send you our source links and you can dive deeper into things as well. Of course, you're always welcome to just message me straight MIT and they'll be able to help you within the support chat. The most important part is we've gathered everything, condensed everything, and made sure that you have everything in this one category of videos. So let's start. 2. 2 What is Social Media Marketing: Social media is the fastest growing trend in the history of the world. Within the first ten years of being publicly available, the internet managed to gather roughly a billion users. That's one in six people. Social media did one in five within nine years. Let's take Facebook as an example. They started signing up people in September 26th of 2006. Now it has 2.6 billion monthly users. Facebook quite literally is beginning to take over the world. 68% of people in North America use the platform. And honestly, if you look at other countries, it could be even higher than that in those countries. In some ways, Facebook is kind of like a country of its own. It's larger than any other country in the world. And you could even argue that it's more connected because it's Facebook. And that's honestly just Facebook. There are so many other social media platforms. By the end of this category of videos, you might get overwhelmed as to how many there are. My message to you is just focus on one, figure it out and then move on to the next one. But before we start, I don't think that people are only using these platforms once a month just because that's how most people go about measuring the stats and reality. People are using these platforms every single day and they use them not just once per day but multiple times. Think about it. Have you ever checked constantly on your Facebook news feed or maybe Instagram or tick tock. In fact, we're so addicted to our mobile phones and social media apps on them that there's now a word for our obsession. It's called No More phobia. It's the fear of non-being near your mobile phone. With such widespread use, social media presents an incredible marketing opportunity. If you're not using social media marketing yet, you'll either have to learn it now or lose in the long run. And in this Guides, I'm going to walk you through the most popular platforms that we've discovered for most tech businesses. I'll give you an overview of each one, show you how to build a successful strategy for them and point you to some of the best places to learn even more. But first, let's go over some definitions. 3. 3 SMM Definitions: The social media marketing definitions. As usual, Wikipedia is a disappointments when trying to define social media marketing, because it pretty much says social media marketing is the process of gaining website traffic or attention through social media sites. But if you would look at some of the top marketeers out there, we have some expert interviews from some of them as well. They would define the process more like social media marketing is the process of creating contents that you have tailored to the context of each individual's social media platform in order to drive user engagement and sharing. And that is exactly why it's important to understand each psychology of each social media before blasting out content over all social medias at the same pace, you're gaining traffic is only the result of social media marketing. What do you do once you have that results? Each platform is different on one blog, content's going to be the master on another video is going to dominate and on another pictures is gonna win. That's why I'm going to show you the differences between all the top platforms and how you can leverage each. As you'll see, each platform requires a slightly different strategy. Because here's the thing. Everyone wants their content to go viral. But to do that, the content must be engaging so that people want to share it. Your content must be so good so that it makes to user one to tell all their friends about it. Otherwise, your social media strategy will fail. You'll have no shares, no viral content and node traffic back to your site. 4. 4 SMM Overview & Terms: Now a quick overview of social media marketing. Even though you hear about the same social networks all the time, that doesn't mean there aren't any others out there. Even though some graphics and Wikipedia are different in general, you might find around 200 services of social media, of course, each year that changes and creators remove over 100 social media platforms and add 100 each year. And the reason being that the world of social media changes really fast. So when you're just starting out, start with the ones that have been around for years. Betting on the next big thing can pay off if your rights. But it is a gamble. If you're just getting started on social media strategy, you really can't afford to gamble in a thing like a casino like that. So don't start gambling on social media platforms. You don't understand and make sure that you have the basics like a Facebook page or maybe even the Twitter account. Since most people will already seen how effective those are. Now let's look at some key social media terms. So now we're going to be covering social media terms. I want to go over these terms so that you understand when everybody's talking about if you were ever in the meeting or talking to a client. Now, content is whenever you are posting, can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest and many others. Content comes in many different forms and you might need to custom tailored to each platform. But it's even more important than content though is context. Now, what does contexts mean? Gary Vee, whose an influencer in the business scene, has a ton of great YouTube videos as well for beginning entrepreneurs. Gary Vee set that if content is king than contexts is God, you can have a great joke. But if you place it somewhere inside E3 thousand word blog posts and very few people will see it on Twitter. However, that same joke as a tweet might crush it. And the opposite is also true. Packaging your entire blog post into one tweet is hardly possible. So try a good call to action with some relevant hashtags instead. And that kind of brings us to the next term which has hashtags. By now, there are a very common form that people use to add meta information on almost all social media channels. Things like Twitter, Facebook, Instagram, and Pinterest, all use hashtags to let you describe the topic of your content or maybe even market as part of current trends. They make your content easy for users to discover and therefore more likely that they'll share it, which brings us to shares. Shares are the currency of the social media worlds. Shares are all that matters on social media. People will keep talking to you about impressions, click-through rates, and potential reach. But none of these tell you whether people actually pass on which you have to say, when people engage and interact with your content, that's good. But when they share it, that is the time when you celebrates a great tool to measure shares and the overall impact of content is bus sumo. The more shares, the more people of your content. It's the best form of engagement that people can have with it. The next term is engagement. This is a general term that means that people interact with the content that you produce. It can be a life or reaction or a comment or a share. All of these are good, but the shares are where it's at. Now that we've covered some definitions, let's take a look at some trends that are going to come up. 5. 5 SMM Trends: Social media marketing trends. The social media world changes faster than any other online space in keeping up with it isn't an easy task. So here are a few trends you'll want to keep in mind. Most likely these trends will impact not just this year, but also future years to come. First of all, is organic reach is down a long time ago. A social media user could post something on their profile and easily grow their social media following. After a few months they've received loads of friend requests, comments, shares, and likes, all because of their amazing content. But today that's not happening anymore. In fact, most social media platforms are making it increasingly difficult to build an organic following. And it's not unintentional. Here's y. As the ability for organic superstars to shine goes down, something else goes up. That's right AT spent. Of course, some platforms like Facebook are doing that already full force. But the truth is that it's the same for every social media platform. They make it more difficult for users to grow their organic platform so that businesses spend more money on ads. In fact, one change that Facebook made caused a 52% drop in organic reach proposed in just a few months. Remember, social media platforms are businesses. So if you're doing well right now, that doesn't mean you're going to be doing well in one year with the same strategies. Now Facebook, Instagram, Twitter, and every single other social media space wants to make money. And they do that by connecting you with paying customers. Ideally, they do that very well, but ultimately they are each in it for the money. So you have to watch out and measure your own efforts to see what works and what doesn't. Social media is becoming what's coined as pay to play, as organic reach becomes more difficult, businesses have to pay to play. They can no longer trust savvy content marketing efforts to build a following. The more that social media algorithms prioritize ads, the more that businesses are willing to pay. This is why social media ad spend is way up. Advertising budgets for social media doubled from, let's say, 2014 to 2016. And by 2018 and amounted to more than $89 billion. And this only goes up as we go into the trends of 20-20 and on. I mean, let's be honest, we're not surprised here. I can imagine you're not surprised either. It makes sense when you find out that social media companies make practically all of their money from advertisements. In other words, social media is only free for users because advertisers are paying a lot of money to reach those users. The user is the product. There was a great documentary on Netflix about this. You can look up social media and they'll probably pop up. It shows this concept very well. Now because the user is a product to reach them, you have to pay. Fortunately, if you choose the right social media platform for your business to invest money into, that won't be too big of a problem. Most social media sites still have very reasonable at cost, especially if you have thought through your advertisements. Well, after all, the better your ads, the less you'll spend. Now the next trend to be aware of is channels are merging. As entrepreneurs creates social media websites to possibilities become increasingly endless. And that trend isn't slowing down as new ways of communicating, reaching customers and pulling leads develops. So do strategies that are equally innovative. Take for instance, cart abandonment emails. Once the only place to send and receive cart abandonment messages was through email. You receive something like in your inbox, hey, you didn't sign up yet or you didn't check out yet. Now, however, Facebook Messenger and a ton of other messaging platforms are kind of equally viable. I mean, just the other day I was receiving a message on Facebook Messenger about me not having checked out at something. So why is this so important? Channels are changing and the way marketers use them is changing even more as more and more social media sites find their footing, expect the merging of different marketing channels to happen even more than it already has. Just like Facebook did, messenger with email cart abandonment suddenly became a multi-platform thing. Now another trend you could be looking into is that tools are going to be merging. But it's not just the channels that are merging. The social media tools we use are also emerging. How many times this week, for example, have you logged into a SaaS product with Google or Facebook instead of creating new login credentials, as more tools flood the internet, all of it becomes cluttered for the users of those tools. Fortunately, marketing tools all around the Internet are working to integrate seamlessly with the giants. Take male chimp for example, mail Chimp is an email marketing software and users can create Facebook ads natively from their mail chimp accounts. They can do so to target their email subscribers or create a look-alike audience from their current subscribers. The more that this happens between social media platforms and SAS companies, the easier time you'll have marketing to your target audience. Really, this merging of online tools is a good thing for your business. And more than likely it isn't going to slow down anytime soon with these trends in mind, it's time to look at some of the most popular platforms. For each platform, I'll give you a short history of how it came about, where it's at right now and what the context of the platform dictates and how to come up with great content for it. We'll start with the biggest beast of all, Facebook. 6. 6 Facebook History, Context and Business Suite: Let's cover facebook. Let's cover the history first. As a movie name suggests, this is the social network when Mark Zuckerberg and his co-founders created the site in the Boston dorm and Harvard in 2004. They only made it accessible to Harvard students, but they quickly realized to site's potential after expanding to Ivy League colleagues and a few others, they opened Facebook to everyone in 2006 and it completely exploded. Now it's the biggest social media platform out there. It offers marketers the most data and the most targeted ads. You can be as specific as defining your customers down to the socks they're wearing. With Facebook ads, you can target management executives in the bay area between the ages of 4554 who played golf on a regular basis and regularly spend money on equipment thanks to credit card data. Or you can find a teacher in Great Britain who is in their twenties and just graduated and starting their career. And who loves things like watching Netflix? Now, as promised, the context is more important. Facebook gives you a lot of freedom when it comes to content, images, videos, and text posts all work. What matters though is that you integrate your content into the platform as much as possible. For example, instead of just posting a link to a YouTube video, you can upload the video to Facebook's own platform. You can also go live or share stories like Instagram stories or tick tock stories, and even shop on Facebook marketplace. Tried to keep your user on the platform as long as possible. People trust Facebook and they don't want to leave the comfort of their homes. Of course, things are slowly starting to change after the elections and we do see a lot of people going away, but I wouldn't be alarm too much about trends like that. By the time everybody leaves, It's still going to be a dominant players. So make sure you figure out Facebook. Now an important part of that is that Facebook business manager now called Facebook business suite. If you want to advertise on Facebook, the first thing you need to know about is the Facebook business sweet tool. You can think of this as a hub for managing your ads, pages in boxes and people. It's free and quite simple to use. You have to go to the landing page for the Facebook business sweet, click create account in the top right hand corner, enter your business name and click Continue. Then enter your name and your business email. Then click Finish. Yep, getting it setup really, is that easy? You'll now see your business sweet dashboard. Feel free to browse around to get a feel for its capabilities. This tool is an absolute must for anyone who's serious about advertising and marketing on Facebook, it'll give you a single place to worry about your marketing performance rather than jumping from tab to tab. 7. 7 Facebook ads setup + IG integration + Fb Live: Now some Facebook advertising options. Perhaps the best part about Facebook is this specificity with which you can target your ideal customer. You can choose to target people based on their demographic device, H, interests, and a load of other characteristics. That's a wildly valuable benefit for any marketer. After all, we marketers take tons of time creating customer avatars and target market portfolios. But Facebook actually allows you to put those things into action. The first thing you'll get to choose when creating a Facebook ad campaign is the goal of your campaign. Do you want to drive traffic to your website? Drive conversions, promote your Facebook page, getting engagement on your post or something else. Just select the one you want. Daniel, also get to choose your audience based on their location, age, gender, language, interests, behaviors, and connections. Finally, you'll be able to select the devices you want to target and where you want your ads to show up. Facebook recommends using auto ad placement, but if you disagree, you can just as easily decide where you want your ads to go and what device you want them to target. Be aware desktop is always more expensive than mobile. So if you are able to target mobile, there might be really good. And in some industries, I would even argue that desktop converts better even though it's more expensive. Although even that trend is slowly going towards mobile. Now many social media platforms will make all these decisions for you. But Facebook puts you in the driver seat because they know you'll likely do the best job of finding your ideal customer. You after all know your target market and your one key fan as described in the last videos, better. One to make the most of Facebook's marketing features. Here's a quick rundown on how to dominate Facebook marketing. Understanding Facebook lookalike audiences is going to be one of the most important parts and that what happens when you find the perfect audience to targets, finding your perfect advertising audience can take quite some time. So naturally you want to make the most of it. Fortunately, when you find your perfect audience, you can leverage it. Facebook allows you to create lookalike audiences. Basically, these are audiences that mimic the characteristics of one of your current audience. That means that if you have an audience that is performing remarkably, for instance, your clients, you can create a similar audience that should also perform well. Advertisers everywhere flocked to this feature because it streamlines the process of finding and expanding your target market. Now another integration that definitely is important to understand is the Instagram integration. Did you know that when you create an ad on Facebook, you can also run that ad on Instagram by clicking a single button. That's right, that's all it takes. You can simply click the Instagram ad placement button and select feet, stories or both. If you're ad is highly visual in your target market is younger people, then you might want to consider using this automatic integration. It will expand your reach with no extra work. Now very important is also to understand Facebook Live. People love Facebook Live. They don't quiet to love it. They love their families, but it's close for a while now, marketers has stood in awe of the power of video marketing. At least they did until a live video came on the scene. There's just something about life video that makes it nicer and more appealing. Maybe it's the chance that people will mess up. Maybe it's the honesty, the transparency. Maybe it just makes us feel a bit more connected. Whatever the reasons the fact is the same. People enjoy life video far more than they do traditional videos. That's particularly true on Facebook. Users spent three times longer watching Life videos. They may do pre-recorded videos. In other words, life video might be well-worth your marketing time and money on Facebook, it quickly engages people and they watch it for longer than alternative video content. And since it's still early in its development life, video isn't crowded yet, and that was it on Facebook. We've taught you how to set everything up, giving you contexts, and hopefully you will be able to proceed from here. Let's go to the next social platform. 8. 8 Facebook Group Creation then Page: Hi. Today we're going to learn how to make Facebook groups. Now, there are two ways to make a Facebook group. You can do from here, from the plus sign on your right hand. Or you can create a page and then create a group. So we're gonna do first creating a group just from scratch, not linking it to any page yet. We're gonna create a group. We'll call it the group name EC50, guide. Page. Page two. We are going to set it to private, but you can choose dollar, so do it as public. We are. But we're going to do it for the case of this guy that we're going to do it private, we will do it hidden as well just for this purpose, but you can also do it visible. And if anyone searches for the group, they will find this group will do with hidden. We're not gonna invite any friends. We are just going to create it. So we are waiting for it to be creative. Mount it's created. That was very easy. You can invite friends here and you can change your cover photo here as well. You can also do just to test this one. You can drag it if needed. But think like this, it's fine. We'll save the changes. You can see your members here. It's only me. You can see are events you're creating event here for the page, for the group, I mean, discussion. You can invite people here. Like I said, you can manage the member requests in here. So when someone wants to join because it's a private group, the request will come in here. You can set it here. This is your admin tools so you can sit anything that needs to be said here. Now, we are going to, are going to go back home. We're going to create a page. So then we can create a group linked that page, or we will link this page, this group to the page or going to make. So we are going to create a page, page name again to SFP guides. As a fee guide. Page. To be We'll do it education website and to their teacher. Description is not required, so you won't do it. We'll click on create page. And it's creating. It may take a couple of seconds. Oh, page to what's grandma? You can add images. So it was created. Now we can add images. We will add a profile picture. We will do this one, see how it looks. So here in the middle you'll see how it will look like. And then we will add a cover image. We will use this one. And to see how it looks. We can drag to have it a bit centered or if you want to start up funding event to appear, we'll leave it like this and then we'll save it. Now you have a page. Here, you can add action buttons. So if you're linking this to a website, you can do it from here. Events and more. Just to have a look of what all you can do in here. Now we will create a group, but with this page. So firstly, you can link to the group which is not in here with Soviet add, we're going to create a link group. We're going to do again as if v i page group two. Again, we can do it private or public. We're gonna do private. We'll do it hidden again. And then we'll click on, click on Create. So now we have created a group that is linked to the page. So to recap, you can create groups from two ways, just from scratch from here. Or you can create a page and then either linger group, which I believe it has to have members in order for you to link to it. Or you can create a group within the page like we just did. And that is that. 9. 9 Facebook Page Creation then Group: Now we are going to create a page and then create a group. We're gonna go to the plus sign on your right. Click on page. You're going to call it as a fee for startup funding event. Page two. We're going to put Gaza glory, educational website and tutor or a teacher. You don't have to fill in description, created page. Make sure to add the category that is applicable to your website or whatever you want to create a page for. So if it's for a mean matrix, for a mean page, et cetera. So now here it says a page was created and how you can add your images. You will choose here the profile photo will choose the black one. Logo. In the middle, you'll see how it will look like this desktop preview. Click on the mobile, you'll see how it looks like on mobile. At a cover photo, we will just chose the white one startup funding event. And then you can drag through position if it doesn't look fine. We'll save it. Again, takes a couple of seconds and says you're not interacting as SFU Page two. Okay, so it says here important next steps, upload images created well composed. Invite friends at a button page. Close it. We are going to show you how you can create a group. So here you will find it directly next and home you'll find the groups. But you also have to take note that depending on the category, sometimes the groups, the group option will not appear here. Also note that not all the time you will see this option as sometimes depending on the category that you've chosen for the page, it may be that doesn't appear here, but for the categories that we have chosen, and it does appear here. So we will go groups. And it says that we can link a group or weekend create link group. So if we click on Link group, you will see here a few groups that I've made before. You can link it from here, or you can create it linked group. Then you'll create a group again. As a group. Say just three will choose privacy, private, hide group will do it hidden. And Daniel create. And then you appear right where the group page, again, you can edit your cover photo here. Can go to members. You'll see the SOP H2 isn't new member where the only, the only member here, again, you can change or manage your memory crests on the left side, this is the Admin tools. So the difference between creating a group from the link page is that that page, it's the member. And when you create a group from your own profile, then you will see make, we saw a while ago that your profile is the only member. So take note of that. Invite people here. You can fill in the rest of the information. And then you're done. 10. 10 Instagram History, Context, Tools & Ideas from 0: Hi there and welcome to the next video on Instagram. This one is going to be interesting as Instagram is one of those platforms that is gaining a lot of popularity and kind of eclipsing the mother company, which is Facebook. Now before we start, let's dive into the history so you understand where this is coming from. So the founders of Instagram, these guys did literally everything right? They had the perfect app and released it at the perfect time. Within three months of releasing Instagram in the App Store, it had reached 1 million users. Their growth was entirely organic. The app was so good that it dominated the App Store charts for months, and it still does. When the app came out, APA Haag just unveiled the iPhone four that brought a major leap forward in the quality of pictures or users could take with their smartphones. Seven years and a billion users later. The way the app works is almost entirely the same. People go speaks, tag, friends, insert hashtags and double-tap to show they like what others share. It might seem like nothing has happened, but let's not forget the fact that Facebook acquired Instagram in 2012, only 24 months after they started for a billion dollars and in 2015 they rolled out the use of ads for everyone. So now the context, pictures and videos, Instagram is and was always about pictures, but videos are gaining ground out of all the big networks, Instagram has the highest engagement rate since liking is so easy because you just double tap on a picture as you scroll through your feet. People tend to do it more on Instagram than on Twitter or Facebook. You can also release short or long form videos and share Instagram stories. Both formats do well for brands. You also have Instagram TV for long form Of course, tools like Camtasia, in-video, iMovie, things like Final Cut Pro, Premier Pro can all help you create these videos that increase engagement. However, posting video on Instagram can certainly work to. Let's take an example. If you go to any random influencer, you'll see that is routinely collect 3 thousand plus likes and hundreds of viewers within a day of posting when a person posts them, when done right, these videos can lead to a ton of organic followers, and the videos could be very random. It could be somebody cooking something in 15 seconds, in thirty-seconds with Instagram TV, it could be, of course, an entire show or Instagram stories. It could be less than ten seconds. But if I were to start a new Instagram account from scratch, I'd focused mostly on pictures. Here are a few categories that work well, inspiring quotes. They give positivity for people who scroll through their feet. Questions in text form, they engage your followers pulls something like that. Photos of items from luxury brands when people see those things and imagine those things, they might like that as well. Of course, you must also make use of hashtags, give a call to action with each photo and make sure that you're using your bio, right? It's your only chance to link back to your site unless you have ten K plus followers. But we'll talk more about that later. 11. 11 Instagram Influencer Marketing & Case Studies: Now let's talk about influencer marketing on Instagram. If there's one social media platform that represents the pinnacle of influencer marketing, it's Instagram. The reason for that is kinda difficult to understand. But maybe it's because it's a visual platform, or maybe it's just because the ad overloads haven't yet reached Instagram yet. Or maybe it's just the influencers enjoying content more on Instagram and Facebook, Twitter or anything else? Whatever the case, Instagram is winning it. It's no surprise then that 65% of brands participate in influencer marketing. You might want to consider joining them as well. And you don't want to join them just because you want to give in to the trends of today. It's because the influencer marketing trend on Instagram is really powerful. It's one that you shouldn't easily ignore. Now, next feature is Instagram stories. The truth is, it is stealing from snapchat. It literally copied paste the feature, Instagram stories is a feature that lets users create coherence series of pictures, videos, or gifts. The feature exploded the moment that Instagram created it. In fact, in 2017, the number of people using Instagram stories passed a number of users on Snapchat, which is literally a similar platform. In other words, if you're going to use Instagram, then you should probably create a story of your own. Perhaps you should create a story that shows users behind the scenes of your business or offers special deals. Okay, so you might be wondering, Instagram is awesome and it's growing. But all of their raises an important question, which is how our brands using Instagram? What do they use it for? Well, the answer to that question is actually quite simple. They are using it for engagement. Instagram is the best social media platform for engagement. It beats Facebook and Twitter. Of course, that doesn't mean that you can sell on the platform and market your products as well. Especially now that there are features like these product tags and links and stories. But trying to push for audience engagement is going to be your best bet. Then once people learn to love your brand, they'll buy from you on Instagram DO engagement must come first, and let's go now into the next social media platform. 12. 12 YouTube History and context: Let's talk about YouTube now. First again, history about YouTube. When it first started, nobody thought that it would blow up to 2 billion users. This social network has changed the way we consume video since it has made it easy and free. And it gives us a way to express our opinions instantly thanks to comments. So streaming, posting videos are all part of YouTube. Users watch about a billion hours or more of video on YouTube every single day, YouTube has spawned entire industries and kickstarted thousands of careers. Ten years ago no one could make a living playing video games. But now cutie pie or felix is one of the biggest earners on the platform. He's made a $124 million since 2010. Recently he's had a 100 million subscribers and a ton of people watch him as he gets scared from games and place new games and releases. Now another more business-related example is robo, a 3D printers startup. They were able to generate 4.8 million in revenue using video ads, including YouTube ads. Thanks to YouTube, people can now build a nice small business teaching things, sharing makeup tutorials, doing funny pranks are sharing their athletic abilities. Or maybe a lack of that for marketers, it's a great way to share a long form content which are audience, especially if they're not avid readers. For example, you could turn your blog posts into video tutorials like this. Prototype however, is use other social media channels as a gateway to drive your followers to YouTube by giving small snippets and previews of your videos. The little bite-sized teasers will spark curiosity and make people want to see the whole thing. Now the context of YouTube, there are two ways to succeed on YouTube. You can either entertain or teach. There's no limit to how long your videos can be. And people have published entire courses in the form of a single three-hour video. If you're trying to be funny, you should be funny on all channels. It doesn't make sense for your brand with a blog about pay-per-click advertising to suddenly make animal jokes on YouTube. You'd be better off teaching some of your strategies on video. Whatever you do, don't overcomplicate things. You don't need high quality recording equipment or fancy editing. The chances are good that you're probably a few steps ahead of most people in your niche. So just get in front of a webcam and start teaching. If you're looking for great quality, use the back of your phone camera instead of a webcam. And tried to get at least full HD, which is called ten ADP. If you can get 4K, I can advise that however, you're editing is going to be really hard. So don't go for 4K just yet, maybe in the future, but for now, keep it at ten ADP, full HD. You will notice those are great qualities and the back camera of your phone can definitely reach those. The truth is with social media, anyone can become a star and YouTube is the same. Sure, since YouTube is video-based and requires a bit of videography knowledge and a bit of the right equipment, but already tons of different online phenomena or DIY buying their way through YouTube. We're just a decent light microphone and camera. Your business can start using YouTube to drive traffic and generate leads. Your iPhone will do like I mentioned before. Now, very important as I've made my career doing YouTube for many other companies as well as our own post-production and editing is going to be important. It's not just video filming that DR. wires are taking over. It's also post-production and editing. In fact, every year it seems new tools come out that allow people like you to edit your video content with ease. For editing your own video content. For YouTube, considered things like actual Youtube Studio which you can use, as well as things that are free like Camtasia or iMovie. If you're on Mac, if you can upgrade to Final Cut Pro or Premiere Pro, I highly, highly advice that, but those are easy and free to use with editing programs like that, you can layer content, cut content, and even add new graphics. So those are important things to like. 13. 13 YouTube Ads: Now let's talk about YouTube video ads. You might want to consider them because YouTube is actually the second largest search engine in the world after Google. Currently, there are six different types of YouTube ads. Depending on the type of ad you choose to use. Viewers will either be able to skip your ad after a few seconds or YouTube will make them watch the entire thing. They're actually different strategies will work for different businesses. Don't be afraid to try different things in the marketing world, we call this the AB split testing because you have ads a and an ADS B and you're trying to ride or sell to see which one performs better. At the end of the day, make sure to cut fast on the things that don't work in the end, your advertisement on YouTube will only be as good as your determination to find out what works. Spend the extra time and money to do so, trust me, you won't regret it. 14. 14 Linkedin History and Context: Let's continue with LinkedIn. First, the history. Linkedin is older than Facebook. Reid Hoffman, one of the early members of PayPal, founded in 2002. But initial growth was slow. On some days he only had only maybe 20 sign-ups. Lincoln's growth never really exploded as Facebooks. But they've been around for around 1820 years now and I've grown to over 706 million members. The strategy that got them subtraction was focusing on what worked well. For example, they gave it a lot of attention to their homepage, which accounted for 40% of their sign-ups. They quickly increase that number to 50% within four months. 13 thousand more people per month, whereas getting email invitations to increase from 4% to 7%. 19 thousand more people per month took two years. What they always had going for them was being profitable very early thanks to premium subscriptions, a paid job board, and a few other freemium options. They were making money after only three years of being in business. They experienced several key turning points, such as allowing users to import contacts, focusing on the professional San Francisco tech scene, and acquiring an integrating great services like Slideshare and pulse. These decisions help them grow into a 7,600 person company that Microsoft bought for over $26 billion. Now, context on LinkedIn, it's all about being professional. This isn't Facebook, the casual writing style that's used to make some blogs so popular, doesn't really work well on LinkedIn. People are there for one thing, only, which is business. They want to learn about what's new in their industries, who's hiring goose firing and how to optimize their performance at work. A presentation or SlideShare about baking muffins won't do nearly as well as an in-depth company presentation from a tech conference. If you're a content, helps people expand their networks or conduct business in a better way, it has a place on LinkedIn. If not, you might want to focus on other channels first. 15. 15 Linkedin Groups + Ads: Let's continue with LinkedIn. First, the history. Linkedin is older than Facebook. Reid Hoffman, one of the early members of PayPal, founded in 2002. But initial growth was slow. On some days he only had only maybe 20 sign-ups. Linkedin's growth never really exploded as Facebooks, but they've been around for around 1820 years now and have grown to over 706 million members. The strategy that got them subtraction was focusing on what worked well. For example, they gave it a lot of attention to their homepage, which accounted for 40% of their sign-ups. They quickly increase that number to 50% within four months. 13 thousand more people per month, whereas getting email invitations to increase from 4% to 7%. 19 thousand more people per month took two years, but they always had going for them was being profitable very early, thanks to premium subscriptions, a paid job board, and a few other freemium options. They were making money after only three years of being in business. They experienced several key turning points, such as allowing users to import contacts, focusing on the professional San Francisco tech scene and acquiring and integrating great services like Slideshare and pulse. These decisions help them grow into a 7,600 person company that Microsoft bought for over $26 billion. Now, context on LinkedIn, it's all about being professional. This isn't Facebook, the casual writing style that's used to make some blogs so popular, doesn't really work well on LinkedIn. People are there for one thing only, which is business. They wanted to learn about what's new in their industries, who's hiring goose firing and how to optimize their performance at work. A presentation or SlideShare about baking muffins won't do nearly as well as an in-depth company presentation from a tech conference. If you're a content, helps people expand their networks or conduct business in a better way, it has a place on LinkedIn. If not, you might want to focus on other channels first. Now, LinkedIn groups, what's this? If you're familiar with Facebook groups than LinkedIn groups shouldn't stretch your imagination too far. Just think of Facebook groups. But for businesspeople, basically, LinkedIn groups are a place for like-minded professionals together and discuss topics of interest or establish their expertise. You might want to consider joining one to establish your business as an expert on certain topics. Or if you're starting a career to go into all these industry LinkedIn groups. After all, the more people that believe your business knows what it's talking about, the more people who will work with you in the future. It's an easy strategy for making connections and growing your content marketing audience. Now LinkedIn advertising is another beast, as would all social media platforms. You can also use LinkedIn to run your ads. And if your business falls into the B2B category, business-to-business, LinkedIn might just be the best place for your advertisements. In fact, marketers rate LinkedIn as the most effective social media platform for B2B companies. Linkedin is also the top platform for lead generation by a long shot. Evidentially, since people on LinkedIn or they're to talk business, they also don't mind interacting with business. This means that your business can get some serious attention on a platform if you play your cards, right? And add might just be the way you choose to do that. It's very important to check over LinkedIn in our other videos as well as our lead generation video because these are crucial to your success on LinkedIn, but definitely explore LinkedIn ads as a potential option outside of Facebook ads and YouTube or Google ads to grow your clientele. 16. 16 Redddit History, Context, Marketing Fails: Now let's talk about Reddit. You can also check some more in the expert interviews about that. But the history of Reddit, Reddit slogan claims that they are the front page of the internet and they aren't very far off with 1.5 billion visits from May 2019 to mate 20-20, Reddit might just live up to its description. Breaded is another college originated social media site and it's a very special one at that and focuses entirely on community benefit. In fact, read its users will ferociously attack you for spamming link bait or dumping promotional links on their boards, which are called subreddit. But if creditors like what they see, they can easily drive enough traffic to your site to crash it. You shouldn't take a Reddit traffic storm lightly. Two key factors that helped Reddit grow to such a massive platform are am, ask me anything and they're voting feature. Users can upvote and downvote entries, links and commons, the most popular and helpful submissions always show up on top red it rewards or punishes accounts with karma, which they display separately for links and text posts. This way, users don't have to dig through tons of content before finding one's good. They can see what's popular right at their first glimpse, the platform took off when celebrities started doing a amaze. And during AMA, celebrities hang around on the platform for a while and answer user's questions live. People who have done a maze include Barack Obama, Arnold Schwarzenegger, Tim Ferriss, David Copperfield and even Bill Gates. Now, quick context, red, it is tough to crack. You can't use it as another distribution channel and just submit a link. Everytime you publish something on your blog, you have to be present. You have to communicate and provide value to fellow creditors without asking for anything. First, submit funny and helpful links for awhile just to build up your karma. And they're refer back to your content, but only do so where it's appropriate and be sure to make the links a side node rather than the entire content of the post. For example, the e-commerce brand Finley was able to generate $20 thousand in sales using Reddit correctly. Now very, very important are the Reddit marketing fails. Read it mostly hates marketers. It's not necessarily the fault of marketers. So red, it is just a unique community. They don't like people who are too blatant in their marketing and data link businesses trying to be pushy for diaries and even some of the top businesses have made massive mistakes on Reddit. The CEO of a large outdoor gear retail chain started an AMA on Reddit hoping to generate brand awareness. However, that's not completely how it went down and I'm not going to elaborate further, but you can imagine how the meme industry took over. So what's subpoint? Be careful. What you post on reddit takes some time to understand the audience before you start using the platform to advertise and market. Once you do understand predators though the platform represents a well of marketing potential that you don't want to be able to pass up on. 17. 17 Reddit ads: Now read it as if you don't want to try and grown organic following or read it, then you can consider simply posting ads on the platform. First though, you'll need to determine if read it is the right place for your ads. As we already discussed, ads can go wrong and actually hurt your business if you do it wrong on Reddit. So make sure that you know what you're getting yourself into first. But here's some health in terms of demographics, the platform consists primarily of males under the age of 30 and users who highly discourage content that is too salesy. If your businesses of fit for read it, then just go and create an ad and see how it performs. However, watch it carefully because users can bombard you with hurtful comment and DAG can hurt your brand image before you're even able to respond. If you're going to run ads on the platform, them be ready to respond to some serious heat. But if you live through the heat, you could harness some serious potential. So definitely go check out, read it if you feel like it's something for you. 18. 18 Snapchat: Now let's talk about Snapchat, a little bit of history about Snapchat. I remember downloading the app all the way back and thinking, this isn't going to work out. I deleted it and didn't hear about it again until it really started to go viral with a lot of young people. I still don't really get it, even though it's pretty much blatantly copy did. But still a lot of millennials, a lot of interns and go through our company seem to be all the time on Snapchat. Apparently it's not my generation. Maybe it's the next generation, but it's still out there. And I'm actually very grateful that interns passed by our company just because I actually see what is happening with that generation. And Snapchat is definitely a big thing. Now, Snapchat has 238 million daily active users, while the majority of those are girls, almost 70%. The boys who might share the platform have one thing in common. They're very young, 71% of the users are under 34 years old. Now, some hacks and scandals might have frighten you from using the platform, but, but I can tell you this is one serious platform for marketers if you know what you're doing, even though the app has only been around since September of 2011, it is worth around $2 billion. Of course, there's some disagreement within sources, but it is a big platform. Now a bit of context for you. If your products are targeting 14-year-old girls and you're not on Snapchat, you are doing something wrong. However, if you're on a platform, it's easy to do a lot wrong since all images and videos disappear after ten seconds max, the context suggests that all content on the platform is fleeting and short-lived. Naturally make sense to provide content around that same theme. For example, you can give your audience access to a live event. If you're giving a talk at a conference, take a few snaps when you're onstage and shared on which your followers let them behind the scenes, show them the happy hour on Friday at the office, the IPO Party, and even how you act when you're alone at home. You could show them your practice run of the speech, how you screwed up your makeup or what a cool car picture up from the airport. Snapchat is all about sharing those precious moments that we all have so few of in life. So make sure that you use it for just that. Now, B2B marketing on Snapchat is where it gets interesting. Can even market your B2B company on Snapchat. Some people think you can't. After all, a large portion of the current Snapchat user-based consists of those who are teenagers are younger, but don't let that young audience deceive you as a platform finds it footing in the digital world. Older populations are flocking to the platform as well. In fact, one entrepreneur uses the platform to offer regular advice to other entrepreneurs. And HubSpot uses it to increase and established their brand's personality. And Doak who sign used it to interact with people during a conference. So yes, you definitely can use Snapchat to market your B2B company. Plenty of other businesses are doing it and you can do to, of course, Snapchat requires a bit more creativity on your part than other platforms. Keep in mind that users can only view your images and videos once. That should at least partly define the type of content you put out. Plus they're restriction can also work in your favor. Since all your content is temporary, people might be more inclined to view your snaps while they can and fully taken the content. Once they do, it goes away though. So remember that. And lastly, what I want to tell you if you've never experienced Snapchat before. A good video went viral, the snaps from DJ Khaled when he got lost in C, just typing DJ Calico Lawson seeing YouTube and you'll definitely understand what I mean. But that just gives you the context of how Bear and fleeting those snaps are, and how people are interacting, how influencers are interacting on that platform that could give you some context to snapchats. But with that being said, let's go to the next video. 19. 19 Pinterest: Now let's talk about Pinterest. Pinterest is a number one social media platform for marketers who want to target women. 71% of their 320 million monthly active users are female. You can think of the site as a giant digital scrapbook between their close launch in 20102012, you needed an invitation to get on the platform. So it's only been open to the public for five years. Nevertheless, delete you acquire from Pinterest or high-quality just like LinkedIn, and from funding round to funding round, they increase their valuation. Today, the social media app is publicly traded with a W market cap of $12 billion. Even though Pinterest doesn't yet make any serious money except for a few ads for famous brands. There are definitely one of the top ten most influential social platforms right now. So definitely don't dismiss Pinterest as a social media platform if it's relevant to your audience. Now a bit of context for Pinterest, always to remember that 71% of the audience are women. They collect the curate and they share topics like decorations, interior design, cooking, clothing do really, really well due to the nature of the pin boards. Pinterest is also one of the only platforms where images look best when you display them vertically. Keep in mind that your pics needs special formatting to look good on Pinterest platforms like Canvas. It'll give you actually the resolution necessary for Pinterest. Now influencer marketing on Pinterest is really interesting. If Instagram is the god of influencer marketing, then Pinterest is this God's son, or more appropriately, his daughter. Since Pinterest allows users to market within whatever niche they like, influencers really, really loved this platform. But that's a good thing for your business. Since you're a marketer within a specific niche, you can use those influencers to advertise your product, their existing audiences, growing your own audience takes a ton of time and maybe just maybe you don't have that ton of time. In that case, influencer marketing is your answer. If you scroll through Pinterest, you might find users that have more than 4 million followers just sharing things like recipes. Here's the best news though. There's a niche for everything on Pinterest and that means that there's an influencer for everything. Do you wanna market clothing or tiny toy dogs or Harry Potter stuff? Believe it or not, there's a board for that which brings us to the Pinterest ads and buyable pins and how to use that. Of course not. Everyone will want to go through the hassle of finding, talking with and hiring influencers. Some of you will simply want to run ads on the platform and get on with your lives. In that case, remember that the vast majority of people on Pinterest are women for some of you, that's a good thing for others of you, that's not such a good thing. However, despite that general leaning, Pinterest is a remarkable platform for getting people to buy your product. 93% of users use Pinterest to plan their purchases, and 96% use it to gather product information. And the best part is that the ads fit right into the board seamlessly. So they're very hard to notice if you have a product for women that's highly visual and you don't want to deal with influencers than Pinterest ads are your solution. Run them and see how it goes and let me know. I hope you enjoyed this short look into Pinterest, and I'll see you in the next video. 20. 20 TikTok: Let's talk tick tock, tick tock, the new one on the block. Let's first talk about the history of it. Take Talk is a Chinese video sharing app first launch in 2016. Unlike other social media apps, would humble roots and basements or dorm rooms, that company is the result of two different apps merging today, the app has more than 800 million active users around the globe. Tick tock users share short video clips of themselves dancing, lip sinking, or sharing thoughts about politics and social justice matters. The AP stands out due to the number of interactive features, such as filters, music, and editing capabilities that allow users to be incredibly creative. But tick tock has had a lot of controversy. The Chinese owned app is incredibly popular in the US, particularly among Jim Zi. However, the app has an uncertain future in the US due to data privacy concerns. President Trump has threatened to ban the app in the US unless the byte dance cells, the US operations to a US based company. India has been the app and several other countries are threatening similar measures. Of course, in the meantime, there has been some changes and some type of regulation, some backdoors that they found. But at the end of the day, there's still unclarity about what is happening. In the meantime, you can still build your audience and maybe transferred over to other platforms. Now how does take talk marketing work? For starters, competition is low. Most businesses aren't bothering with it yet and adds are still quite affordable. The newish platform is also a great place to get creative and tried fund strategies that might not work on more formal platforms like LinkedIn. If you're considering to get into the world of marketing on tick tock, here are a few ways to leverage the platform. First, take talk marketing videos. The most straightforward way to mark it on tiktaalik is by creating exciting content related to your brand. For example, you could create short how-to videos about topics related to your brand. Using keyword research tool like Uber suggests to find topics your audience cares about. And then create short snappy videos for tech talk. You could also use the font style of tick tock to introduce your team members, show off your headquarters or highlight the features of a new product. Consider using the platforms, interactive elements such as poles and others. Now let's talk about the influencer marketing part of it. If you want to improve your engagement grades, consider working with established tick tock influencers in your market. The average US influencer on tick tock have a 17.99% engagement rate, making influencers a powerful tool for brands. To find influencers. Use the search feature to look for hashtags related to your industry and look for users posting high engagement content. You can also use the influencer marketing's hub free influence or search tool. Just type in a topic of interest. And the tool will provide a list of up to ten relevant influencers. Let's talk about the ads part. Tectonic gives brands for different options for paid ads, brand takeovers, native ads, branded lenses, and hashtag challenges. Before diving into these, you'll want to understand the differences. The first one is brand takeovers. This one is exclusive category takeovers that show up in users feeds before any of the accounts they follow. The second one is native ads, similar to boosted posts on Instagram. These ads give your posts a wider reach. Number three is branded lenses, which is designed and promote a filter related to your brand, similar to Snapchat sponsored lenses. And the last one is hashtag challenges. Tick tock is known for sending challenges, viral hashtag challenges allow the brand to use banner ads to improve challenge visibility. Hoped that makes tech talk a little bit more clear. Let me know how you've used a platform. I'm really excited to get to know that and I'll see you in the next video. 21. 21 Tumblr: Tumblr, the forgotten one. Let's dive into the history of Tumblr. It's huge in some industries and completely unnoticed by others. Tumblr, sort of a mix of a blog, Instagram and Twitter. The owners call it a microblogging platform. This platform is primarily useful for curating images. Users can easily read blog and like these images sort of like retweets and favorites, you can scroll down an infinite feed which makes it easy to consume. David Karp, founded in 2007 and as of November 2017, Tumblr powers over 375 million blogs. Some of these belong to celebrities like Lady Gaga, Ariana Grande day, and many, many more. There are even entrepreneurs who took advantage of Tumblr and launch profitable businesses through it. Yahoo bought Tumblr in 2013 for over a billion dollars. In 2011, they had only collected about 1 tenth of that in funding, around a 125 million. Now users create over 15 million posts each day and decide makes money with advertising. So then let's get into the context of it. The endless scroll feature makes Tumblr naturally good for images. It's a very visual medium. Designers and photographers often use it to display their portfolios. Fashion brands and bloggers can use it to curate content from their industries. However, there's one type of file that dominates and that is clearly that Tumblr is the number one platform for gifts. The animated moving images are right in between photographs and videos. Most people switch to Instagram for photos and videos don't work well on Tumblr syncing, interrupt your flow. You have to stop, press play them, pause the video again and scroll to the next one. Gifts are the cross-pollination of the two funny memes. Animated clips and short videos make users scroll endlessly in binge consume the content. If you're in fashion, design, photography, or any other visual industry, be sure to take a very serious look at Tumblr. Now how does it Tumblr audience demographic look like? The audience on Tumblr is a bit different than any other social media platform. Most of the people are on the platform to have fun. They're there to share Funny Comics, memes and gifts. They aren't particularly friendly toward marketers, however, but that doesn't mean that you can mark it on the platform. It simply means you need to be more creative when you're doing So. In fact, Tumblr is a great place for your marketing strategies to take form. People who use social media spend more time on Tumblr than they even spend on Facebook. That means that your posts and advertisements have a higher chance of the right people seeing them at the right time. Additionally, the vast majority of Tumblr users are young. Most are somewhere between 1834 years old. While you keep in mind that the users are young, Also remember that they're on Tumblr for entertainment. They aren't there to find products and they definitely aren't there to hear about your brand message. One company recognized this with their product to hold the meme Bible. They realized that Tumblr loves means and that the people there would likely respond well to their product. So for three weeks they went full board and marketed their mean bible on Tumblr. And what was the result? They made over $200 thousand in sales in three short weeks. If you have a product that works for the Tumblr audience than you're doing yourself a serious disservice by not using the platform to market your product. So definitely check out Tumblr for these purposes. Hope you've enjoyed this and I'll see you in the next video. 22. 22 Medium: Now let's talk about medium. I really liked this 1 first, I'll give you the history of medium. You would think that by now that there are enough blogging platforms out there. But no, apparently there aren't somehow within five years, medium grew into one of the largest blogging sites on the Web within an Alexa ranking of ADA. And if you don't know what Alexa is, it's an extension that you can use on Google Chrome to check how far ahead in the analytics of the global Internet world websites are. So you pretty much can see how popular a website is. A big reason for medium success is its sleek and simple design. Ev Williams, one of the co-founders of Twitter, initially launched it in a 2012 closed beta, before eventually opening it up to the public. Similar to some apps such as Hemingway, the user interfaces incredibly simple. The differences that users can press published directly instead of copying the content to their own blog. Before Williams founded medium, he also created Blogger, which he eventually sold to Google. Clearly, he has a knack for blogging platforms. Thanks to its numerous big publications, medium can be a way to build an entire audience without ever creating your own website. Better humans is a popular one. The most popular topics are designed start-up marketing and social or political matters. Now let me give you the context of medium. Since it's a blog platform Medium naturally does well with long form content. However, posts shouldn't be too long. Medium shows the estimated reading time for each post right at the top of them. If people see that it'll take 20 minutes to read your posts, you'll scare most of them away. Most users aren't willing to make such a big time commitment. Seven minute posts do usually best. So if you have longer articles, it makes sense to break them up into many smaller pieces. If you have a big following, are ready, you can use it to catapult your articles to the top. Since supposed to users recommend the most land in the featured stories were most users will see them as few as 50 to a 100 recommends within an hour too, can drive your article right to the front page. Big outlets like Huffington Post, Business Insider, and entrepreneur often pick up content that has done well on Medium, that gets it additional exposure. Now let's talk a little bit about the medium audience demographic. In September of 20-20 medium received nearly 200 million visits and the majority of the traffic to the site, nearly 26% came from the United States. This offers a lot of potential for you to get yourself in your business in front of new prospects. Also keep in mind that the majority of visitors to the site are men with an above average education. What does this mean for you? Well, if your strategy revolves around posting cooking recipes or videos, then medium might not be the best for you. Similar to LinkedIn, Medium is ideal for posting content that's more professional in nature. For example, the most popular tag in 2016 was politics. Now that doesn't necessarily mean that you need to post-political content. All I'm saying is that the gap between politics and business is a lot smaller than recipes and business. Take for example, the marketing and entrepreneurship section on medium. It has a 146 thousand followers. So there's clearly an audience for this sort of content. Now the truth is in the more niche specific section like this, you may not attract the attention of as many people as on Facebook or a larger social networking site. But because of the following is narrower, you're likely going to get a higher percentage of the right people to interact with you and your brand. So should you use medium if your content is more lighthearted or is likely to appeal to predominantly female audience, then consider a platform like Pinterest instead. But if the topics you blog about relate to sales, politics, entrepreneurship, than you have nothing to lose by posting them on medium. In fact, there's a lot you could gain. We use medium every week and we post there quite regularly, have been featured multiple times on the homepage and even have our own publication where writers can submit their content. So I do highly advice medium. Now how do you market content on medium? If your content is relevant for medium users, then using the platform should be a no-brainer. In fact, using the platform to benefit your business will require almost no additional effort. All you have to do is take blog post that you've already written and repost them on medium. Since you still own the rights to the content on medium, you can do with it as you like. And it's an easy way to get additional eyes on all your hard work. So insured, I'd say what do you have to lose? He can use medium to easily get your blog content in front of new eyes and it won't take you any extra work to do so just copy, paste some content from your website and you're done. More people will see it them before and you never know if you might go viral and be featured on the home page. But that was it. Hope you enjoyed medium and I'll see you in the next video. Okay. 23. 23 Medium Start Account: Hi everyone. Today we're going to create an account on medium. So first things first are gonna go on So when you're on their website, you're going to go on get started, which is here at the right corner. You're going to click on there. And you can enter choose assignments with Google, Facebook, or just with your email. And if you already have a sine Eigen that count, you can just sign in. But we're going to use the sign up with Google. And now you're going to fill in your name. Feed test emote to create an account. And done your account was created. The first thing you're gonna do is, as it says here on the right, design your profile. And I click on your profile. And you're gonna go to design your profile. You're going to click on that. And you arrive here at your home page. This is all your homepage or your profile will look like. These are story examples. These are stories examples. You're gonna arrive on your profile. This is how we, your profile will look like. So basically you have your, your cover and then you have your examples stories. And this is your home view. Is this a desktop view you can choose to click on the tablet view to see how it will look like. You can also choose the mobile view to see how it will look like. You can also switch home to story. This is how your stores would look like on the mobile. This tablet. Then back desktop. We're gonna change story back to home. And we're gonna start with the colors here on your left. We're going to choose some SIFE colors. Red. We're going to choose the background color to a black one. Then we're going to choose defiance. A title formed is a set of one serve to some serif. I prefer to san serif than for the details is going to be small text here. We're going to click on, sorry if one serve to sans-serif, we're gonna leave it to some Serif. And then we're gonna click on make a selection for the body, body of texts. So sans serif, serif one serve too. They have sans-serif one. We're going to leave it to sensor point as well. We're going to click on header. So here you will see that you cannot change the alignment because it said on smalls, if you click this on large, it becomes large. And then you can change the alignment to, this is left aligned if you wanted Center, you can click on center aligned. We're gonna leave it for now at center. The background you can also do with gradient. And if you choose gradient, you have the choose another color. Dark bread. Story header. We're gonna click on stories here. Are also going to leave it on red. And then I'll go back to home. Then you can also add an image, is will be our cover photo. You can either do a link or choose from your downloads were willing to adhere. Are going to choose this image. Include your alt text, make sure correct. You can choose here the image position, like this, bottom centered or top. Adventitious by them. You can also choose to display either to fill, fit, tile or Aldo, right, going to choose to fill. Then, then the name. You can also leave it like this, changed the name or add a logo. We're going to add a logo. I'm going to add this logo. Right now it's medium. You can do it even smaller or larger we're going to do with large. Can also change the bio. We'll just leave it like that. Then you can check again if everything is the way you wanted. This is home. Go back to the story to see how it would look like on tablet and mobile. And if you are satisfied with it, just the publish, publish again. And done. So next what you're gonna do is you're gonna, you're gonna write your first story. And this will be shown in the video that is coming up next. 24. 24 Medium First Story: Okay, and now you're going to create our first story. After you started to write in your story, you'll be able to get the settings. Medium story editor is quite simple, so this should be easy. Going to enter a title asset test. Boast. Alright, see the settings, but we'll just add a few text right now from an old newsletter. If you want to add an image, you click here on the plus sign. You can either add one of these images. And with this one, you can align it on the left. You can have it in the center. You can have it much bigger and it can have it full screen. We're not gonna do that. We're going to have in the middle. You can also try if a caption. If you click on the plus sign, you'll see next to adding an image, you can also look for an image, an honor of splash. So we are going to look for an image of people and click on Enter. And we get the options. If you don't like it, the first page you can just click on Next. I mean, it has a lot of options. Go back previous. It did like this one. If you want something else, just type again, press Enter. You'll get what you want. Going at this Muslim say liked it. And you can see that with this one it already has a caption and they're also giving the author credits. You can also add alt text if you want to write something. And if you click on the plus sign, you can also add a link to a video. So you can basically youtube link, female Vine, another link. We are going to a, a figure length of one of our podcast episode number 15. And that will come like this. Also one before the last. You can also add an embedded link or with this one you can also add a new section. So it will be like this. And you can type. Okay. So let's go to the settings. If you go to the three dots, you can add some vacation shared draft link, shared the Twitter. If it's connected, you can also manage unlisted setting. So we're the manage on this setting is basically that you are publishing the boast but not visible, which is good if you just wanted to share it between friends. So we are going to make it unlisted. We're going to save. Then we're going to click Change featured image. If you started with your post, it's also important to know that if you're writing your books and you haven't added any images yet, and you come to the settings over here and you'll want to feature image. You won't see any image to choose from. But because we've added two images, it will give us the option to choose which image we want as a feature image, we're going to choose the people that are shouting with the next settings. You can also change the display title and also the subtitle. And they're going to leave it like this. Change tags. We are going to add a tag. Test testing. We're going to save it. You can also see your revision if you've changed it multiple times or posted, then came back to change it. And if you go to more settings, it will give you a story preview of how it will look like. You can also choose to pin this at the top of your profile. You will see the author of the story. If you're part of the program, it will appear here. So if the partner program is basically when you're earning money from your stories, you will see the tax here, which will help people to find your story better. And Daniel have also the SCO settings. So you can change the SEO Dido and also SEO description. For the sake of this, we are going to just leave it like this. And with the promotion link is also good. If your stories are bard of the location or the partner program, this link will give people free access, even though people have already used are complimentary stories. And then content Licensing. And then you have the advent settings, which basically you can customize your own link. And you can also mentioned that if you are copy pasting a story that was published elsewhere, you can add the original URL over here. So that is for the extra settings. We're gonna go back to the editor. And I think we're ready to publish, unlisted, and published now. And here it will tell you to complete your profile with the name and also acquire you. And also clean your URL for the day is done. And then you've basically published your first story. Now, you can also go back to your stories and added them. So here you can see if you have anything in draft published responses and unless that. So we're gonna go to unlisted the one that we just made. We're going to click on it. And if you go at the bottom, you can click on the dots and you can get this massive penalty approach alpha. Edit a story, sorry, settings, use that's an also hide the responses that go into Edit story. Now if you go to the dots, you can cancel the editing shared and more. Whatever I want to explain is this piece of app to publication adds publication is there are ever, if we click on it, we're not going to see any publications because we're not part of any. So publications are basically shared spaces for stories. So you have an owner or an editor of a publication about a certain topic, let's say about startups. And you want to contribute with a boast about startups. So you have to contact the editor or the owner of this publication, of this shared space, and they will have to add you to their publication. Then if this story was about a startup and I wanted to contribute it to that topic, then I would click on here. And if I click on ads publication and the owner of the publication added meat to it, then I would get like a drop-down list of publication that I have to click in order for it to be posted there. Basically, what will happen is that the owner will review it, maybe give you some feedback, and then after you've changed, the owner will schedule it to be posted in that publication. That is about it. We're creating your first story. It's a very simple yet effective tool. So make good use of it. Okay. 25. 25 Quora: We're finally coming to the end of this category. I'm really excited that you're still here with us and now we're going to be covering Quora. The last one. I'll give you a short history before I'll go into the contexts and explain how to use Quora. So quick history. This is another Silicon Valley based startup to former Facebook employees, created in 2009 and made it public in 2010. They thought that Q and a was one of the great formats of the Internet, but up to that point, no one had built a solid platform for it. It turned out that they were rights would a comparatively low $80 million in funding. They built Quora up to over a 190 million users in eight years. By 2020, Cora had 300 million monthly active users. Users can ask questions and if they're popular, users can react them. Users can also upload answers to make sure that quality answers show up. First. People have built entire platforms from answering questions on Quora and some answers boasts more than 1 million views. The startup just implemented advertisements in the middle of 2016, drawing the eyes of marketers all around the digital globe. So now for some context, this platform centers around one thing, questions. You can get the most out of it by providing quality answers to particular questions they users have re-ask lots of times. Thanks to the voting system, quality answers make it to the top and they usually stayed there for a long time, tried to give answers that will still be valid in a year or two or even five. Some of the most popular Cora answers came from years ago. You can double your benefit from Quora if you use it to come up with content. For example, you could write a blog post that gives a very detailed answer to a popular question. Not only will you have a great buck-boost Sen, but you'll also be able to republish it as the answer to that question. This will also help you build a reputation as an expert on your topic. If someone likes an answer that they read from you, they'll often browse through the other answers that you've given. That's kind of how it happened with us. Once they started hitting more than a million views on Quora, you just started noticing that people went through all my old questions and we're uploading there as well. So even though I'm not doing that much on Quora nowadays, I'm still getting tens of thousands or sometimes hundreds of thousands of views of month. So how does the Cora and content marketing work? Core eyes a great place for establishing herself as an expert on a certain topic. And that can happen in two different ways. It can happen on Quora or off Cora. Either way, the question and answer platform helps. How you ask, does it help? Well, first, you can answer your target markets questions. Imagine, for instance, that you're a digital marketer hurting. You want to start establishing herself as an expert in the digital world. You can go to Quora and answer questions. Then if you answer is remarkable, people will upvote it, making it a winner in the Cora SCO system. But in case that's not good enough, you can also use core to find topics for your own blog. After all, your audience has a lot of questions and finding out what those questions are can be seriously tedious. Fortunately, quorum makes that easy. Simply go to Quora and typing your niche, browse through the questions people are asking, then all you have to do is take those same questions and create your own website content around them. It's an easy way to come up with content topics that your audience is interested in digesting. So I definitely encourage you to check out Quora if you are writing a blog and make sure that the questions that you're looking for are also popular. That way you'll have better probability that the content that you're writing will go viral. Hopefully that helps. And I'll see you in the next video where we will be closing of this entire section on social media marketing. Really excited, you're here with me, see you in the next video. 26. Outro: Alright, you're still here with me because that was a lot. You now have an overview of the most important social media platforms. Of course, there was literally the tip of the iceberg. According to Wikipedia, there are over 200 types of social media, and that number keeps growing. So you should establish a social media presence on at least a few of them. Figure out where your target audiences or your one key fan and get active on that platform. You now know how each platform God to where it's at, what the context of each channel suggests a you do, and you know how to come up with good content for each of them. There's nothing holding you back. You have the information you need. Now the question is, of course, if you will change any social media strategies that you set out to do, maybe it's time to start a new platform like Linkedin. Ask yourself the questions of which platform you will focus on for your social media strategy and which sites will go big Next. And I'm pretty sure you'll figure out quickly how to become successful within digital marketing so that you can write, sell, and market the best way possible in there. Whatever you do, try to stay authentic to your message and talk like a human. Don't talk like a brand. People will love you more and share more of your content. I hope you enjoyed this and I'll see you in the next video. Right.