Social Media Marketing: Connect, Engage & Build Your Brand

Arno Burger, Marketing & Business Development Expert

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12 Lessons (48m)
    • 1. Introduction & Course Overview

    • 2. Choosing The Most Effective Social Media Platforms for Your Business

    • 3. Overview & Features of The Largest Social Media Networks

    • 4. Creating Social Media Profiles That Encourage Engagement

    • 5. Platform Features That Help Boost Engagement

    • 6. Shifting From a Company-Focused Monologue To a Audience-Focused Dialogue

    • 7. Top Strategies for Engaging Your Audience

    • 8. Content Creation Tools & Content Mix

    • 9. Consider Your Audience

    • 10. Timing & Frequency of Posts

    • 11. Analytics & Engagement Metrics

    • 12. Final Thoughts & Next Steps

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About This Class

Social media marketing is one of the most important and powerful ways through which a business communicates with its customers and prospects. In the past it was enough to simply have a profile or business page and a social media strategy that revolved entirely around gaining as many followers as you could in the shortest time possible. Today, that is no longer the case.

 Social media has changed and so has its users. Quality of likes and followers has become far more important than quantity. Successful social media marketing comes about when:

Your audience begins to see your organization as a ‘person’ to whom they can relate.

You share relevant content that your followers enjoy and that they want to engage with 

You start to build, not only brand awareness, but also brand loyalty.

Join me in this course and I’ll walk you through the best practices and strategies for maximizing engagement with your social media followers so you can see greater results from social media marketing efforts.

Enroll now and let's get started!

What are the requirements?

  • Basic familiarity with social media networks

What am I going to get from this course?

  • Optimise your social media profile(s) so that followers want to interact and engage
  • Select the social media platforms where you will be able to generate maximum engagement
  • Incorporate proven strategies to increase follower engagement
  • Craft a voice & tone for your social media content that encourages people to participate and respond
  • Put it all together to build an actionable social media content plan that will increase engagement right away

What is the target audience?

  • Small Business Owners
  • Entrepreneurs
  • Professional Service Providers