Social Media Graphic Design for Beginners (Using Free Tools) | Maggie Stara | Skillshare

Social Media Graphic Design for Beginners (Using Free Tools)

Maggie Stara, Digital Marketing Strategist

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29 Lessons (3h 45m)
    • 1. Introduction and Expectations

    • 2. Terminology and Creation Basics Introduction

    • 3. Psychology of Colours

    • 4. Hex Codes and Colour Palettes

    • 5. Understanding Licenses

    • 6. How to Find Free Images and Videos

    • 7. Terminology, Design Dos and Don'ts

    • 8. Instagram and Facebook Overview

    • 9. Get to Know Canva

    • 10. Create an Instagram Story

    • 11. Optimise Your Instagram Story

    • 12. Design an Inspirational Quote Graphic

    • 13. Creating a Multi-Image Post

    • 14. Create a Facebook Cover Video

    • 15. Design an Impactful Facebook Ad

    • 16. Create an Animated GIF

    • 17. Pinterest and YouTube Overview

    • 18. Create Pin Templates

    • 19. Customise Your Pin Templates and Tall Pins

    • 20. Create Pinterest Board Covers

    • 21. Create an Image Cut-Out

    • 22. Create YouTube Channel Art

    • 23. Create a YouTube Video Thumbnail

    • 24. Design a YouTube End Screen [Free Template]

    • 25. Additional Business and Web Materials Overview

    • 26. Design a Stunning eBook

    • 27. Learn to Resize Your PDFs and Images

    • 28. Using Mockups

    • 29. Thank You

62 students are watching this class

About This Class

The truth is, most of the incredible, eye-catching graphics you see online aren't created with expensive software by professional designers.

They're created by people just like you and me, using free tools that are simple and ridiculously fun to learn.

Now it's your turn. 

Whether you're a beginner looking for some guidance on basic graphic creation, or an expert looking to pick up some new tricks - this course is for you! 

What can you expect? 

This course is packed full of exciting, valuable lessons that teach you exactly how to create beautiful graphics that will help turn your online presence into something truly remarkable. It's taught using follow-along screenshare videos so you can create your projects at your own pace as you watch! Plus, I'll provide you with my custom, downloadable, mobile-friendly templates (to 2020 specifications) to ensure that each graphic you create is going to look fabulous on mobile too. 

Why is this course special?

Using a popular tool like Canva, it would be easy to simply teach you how each of the tools work so you can take one of their pre-loaded templates and customise it to suit your own needs. But if you want to truly enhance your social media, your business or your website's online presence - you'll need to learn a few tricks that other courses don't cover.

Inside this course, we'll master the basics together, and you'll become confident using Canva and other free online tools. That means no more relying on expensive graphic designers or costly and confusing design software! 

As a freelancer, business-owner and best selling course creator, I know exactly what it takes to create a lasting impact online. 

By the end of this course, you'll be able to make your own:

  • Canva graphics to use anywhere online and offline for print

  • Instagram inspirational quote graphics, multi-post images and moving GIFs for Insta Stories

  • Facebook graphics, cover photos and Facebook ad graphics

  • Pinterest pins and board covers

  • YouTube channel art, video thumbnails and image cut-outs

  • Business eBooks, mockups and compressed images to ensure your website stays super fast!

I've cut out all the fluff and filler from this course... in less than 4 hours, you'll be able to create everything you see above! 

Are you ready to create something remarkable today? I hope so!

And once you're done, if you'd like to further expand your knowledge of the social media marketing world I recommend checking out the class below:


1. Introduction and Expectations: Hey guys, I'm so excited that you hear technique my course, my name is Maggie star. I'm a proud and travel obsessed digital marketing nerd, online course instructor and the co-creator of Living Tour ohm, which is our one-stop shop for people wanting to learn modern marketing techniques even on a small marketing budget. Now with this course in particular, I created it for freelancers and business owners and anyone in between who wants to learn how to make big vote impactful visual content for social media and for their overall online presence using completely free online tools. Now by the end of the course, you will know how to make beautiful Instagram Stories, graphics for posts, and even multi image posts that are going to help you make your profile really stand out. We will also learn how to make dynamic Facebook cover videos and captivating Facebook ad content will also be creating beautiful pens and board covers for Pinterest, attention-grabbing YouTube channel art and thumbnails for your videos. As well as creating these dynamic animated ends screens for your YouTube videos that will help to drive more views and increase your subscriber conversions. We'll also look at how you can design beautiful materials to be used on websites and as additional materials for your audience, such as beautiful e-books or resource guides. Now it's a lot to learn in just a few short hours. So I hope you're as excited as I am and I'll see you inside our first lesson. 2. Terminology and Creation Basics Introduction: I only have one chance at making a powerful first impression. And having bad visual content online is kind of the digital equivalent of coming to an interview with spinach in your teeth. You might be the best candidate for that job. You might even be the funniest. You might be the most qualified. But chances are your interviewers are gonna have a hard time listening to what you're saying because they're staring at the bits and leftover breakfast in your teeth. So I'm here to make sure that your online presence is spinach free and that you are able to make a powerful 1st 2nd and 50th impression on your audience as well with some amazing visual content. And we're going to kick the course off by covering some basic concepts, terms and some tools as well to get you started with the basics of content creation to make it a little bit easier for you to go through the course without having to worry about the terms that I'm using and what they might only now, if you're ready, I would also encourage you to download the coursework book because it's gonna have a list of all the amazing resources and tools that we're gonna be using throughout to make it really easy for you to access. They don't have to write it down every single time. So to access your workbook for this course on the desktop version off this course, just make sure to head over to projects and resource is coursework. Book here so you can just download that straight on to your computer and it'll open up in a new tab, and we have to do is download it and you'll be able to access all of the clickable racehorses within it. When it comes to the actual templates that we use for this course, just follow the instructions. Here you'll be able to click here. It will take you to a Google Drive folder like this one, and you can just select download old to get all of the templates onto your computer or just upload them to your own Google drive. And if you're ready, let's get going into the next lesson 3. Psychology of Colours: knowing the psychology of colors may not just be important when selecting the overall brand colors, but also in using colors in other marketing efforts. So let's take a look at the color emotion God here and talk about why certain brands have chosen specific colors to connect with their audience. So yellow is the color of the sun. It's easy to understand why Yellow evokes feelings of optimism, clarity and warms. It also just really stands out from other colors, making it really easy to see. So brands like McDonald's and Subway use yellow for its playful qualities. While cat create construction equipment so yellow there is more of a sign of safety and caution. Orange is the color that really doesn't let anyone pass without taking another look. It will stand out from the crowd, and it sends a message that says, I'm not afraid to be the center of attention. Because of this, it's quite considered to be quite creative and useful and enthusiastic, which makes it really perfect for brands like Nickelodeon and Fanta. Now, read can actually physically raise people's pulse rates when they look at it. It's a powerful color that is warm, exciting sexy and urgent. It's the color of blood and romance and stop signs and classic roses. So it's a no brainer that Red is bold, making the perfect Brian color for companies that aren't you afraid to put themselves out there. Like Coca Cola, Netflix, Target and Kmart, Purple is the color of royalty. It conjures images of grander, off opulence and wisdom and mysticism. It will activate the imagination, and it really draws the eyes so brands will harness purples. Regal sort of anything is possible vibe to draw in customers who are looking for an experience that is a step away from the ordinary companies like Hallmark and Cadbury and even monster dot com and the Sci Fi Channel. All leverage the power So you really have to do is sit by the ocean on a clear day or stare up at the sky to know that blues of really combing color Blue also conveys feelings off strength and dip l dependability, trust and tranquility technology brands like Dell, IBM, Intel and A T and T and even Facebook and Twitter take advantage off blues Trustworthy message. And while the Earth, maybe the blue Planet, there's definitely a lot of grain here is well, so green gives us a sense of serenity and Peacefulness, and it definitely conveys the idea of growth. Many brands whose products deal with the environment will utilize Green, so John Deere, Animal Planet and Starbucks will all use the color green. Of course, greens value goes beyond nature focused companies. Whole Foods will take advantage of the fact that people also associate grain with health and wellness. Now, when it comes to black, what and gray, these will signify a balance and innovation. Car companies like Mercedes Benz and Honda use logo that features over Apple uses white, black and grey and silver throughout their Brandon products, and you'll see companies like Nike use a really simple black logo for a minimalistic look. So knowing all of this might be really useful if you're either looking to help your client decide on their overall branding. But also even when it just comes to creating content for their social media, you know, for example, if you're going for a minimalistic and innovative feel, you're gonna use monochromatic colors, so you're gonna go for white black grey somewhere in the middle. Whereas if the emotion that you're going for it with your poster with your ad and the emotion that you're looking to evoke in your audience is one of trust and calm. You're gonna go for blue Fuse instead. So get to know these colors, get to know them and learn how to use them in your social media management strategies in a really effective and wholesome way. 4. Hex Codes and Colour Palettes: canvas color palette generator isn't awesome tool that you can use if you're looking to play around with how different colors play together from uploading an image that you might have as a reference point for what kind of looked your client is going for. So what you can do here is you can upload an image, and it'll tell you what colors are present in that image based on their hex codes so you can use some of their images you can go through to try with our demo image. And I will just pick an image for you and tell you which colors are present in that image. Or you can upload your own so you'll notice it will say, Drag another photo. So I'm gonna go ahead and just select this one from my desktop drag. It's right through, and it'll tell me what colors are present in that image. It's just gonna pick out the most dominant ones here, so you can then copy that hex code and just put it right into Camba or another software you might be using. If you really like this particular color. But you can't actually pick any other colors other than the ones that it's sort of giving you here. So that's the one downside of it, which is why I've got another freight tool for you, which is the image color picker dot com. It is full of ads because it isn't free tool. So you're gonna see lots and lots of banner, and but you can just scroll down, upload. Your image already uploaded mine here, and the benefit of it is that it will give you a color palette much like campus palette generator. But it will also allow you to choose your own colors based on moving around through the image. So let's say I'm really interested in the specific color that this dog has on its head here . Or maybe this little purple grey fluffy cushions are blanket that's behind him. So it is really great, because normally I need to do this. And Photoshopped. It's great to have an online tool that does this for me, especially if you're may be curious about your client's current brand colors, and they're really not sure. Then you can just upload one of their branded graphics coming here, pick up the color and then dropped this hex code into canvas. So when you're creating their future graphics, you can be sure that you're creating them in their brand colors. The last free awesome tool when it comes to creating pallets, is cold coolers. It's got a free generator, so if you jump onto cooler zarco and go to start the generator, it's free. This is a really, really good way to just practice, playing around with some color palettes and different shades and tones of colors as well. So if your client knows that they really, really want these two particular colors, but they're not sure about how the rest of them will play with it. With these two color that they've chosen, here's a really good way of going about it. So, you know, for example, I have a A nine BC is our particular shade of turquoise here, and I know that that's the one off definitely certain on, and I'm just not sure about the others so I can lock this color. And then if I hit my space bar, it'll shuffle through the rest of these colors for me, but it will keep this one intact. It will give me some different color variations and combinations, and this is pretty close to our other orange color. So maybe I would go, OK, cool. I live these two together, and I'm gonna lock this one as well and keep giving me more colors that really work well with these. Now, what you can also do here is you can go through and adjust so you can be like a cat like this one. But maybe I wanted to be a little bit brighter or a little bit less colorful, so I want to go to more towards a neutral level of saturation. You can also just color pick here so I can know that maybe the third color you want is actually more of an orange or more of a yellow here and just pick it here. Maybe you know the exact hex code, in which case you can place it here. And you can also move these around a little bit. So, um, if you want them in a particular order because you're looking to present these to a client's and show them how ah, the color palette is turning out that you're designing for them, then this can be a really good way of doing that, you know, So save and export these if you're looking for a more professional pdf version of this, but yeah, it's a really, really cool tool for you to play around with. I use it quite a law, especially if I'm looking for inspiration for color palettes for particular projects. Or yet, like I said, for branding designs, so definitely go play around. It's a totally free tools, so enjoy it. 5. Understanding Licenses: okay, so it's important for me to mention right up front that this lesson should be taken with a grain of salt is not designed to make you paranoid or freak out about using other people's content. However, as will be going through how to actually create awesome and captivating content for social media, it's really important to note that there are some restrictions with what you can and can't do. So you want to make sure that you're doing the right thing by your client and your own brand by using content out there correctly and legally. So some really basic terms for you to be familiar with in terms of taking images, videos, artworks, photographs and music off the Internet and using them for your own purposes here. So the term royalty free is a licensed type that grants the buyer a determined set of rights to use content in multiple ways for a one time flat fee. This means that you basically pay for the license Onley ones, and you can then use it forever within the accepted ways, without any further payment obligations. So you usually see stock image companies use this term, for example, so you can purchase an image ones from shatter stock or the likes, and then you can use it on your website and socials as much as you want. Creative Commons is a nonprofit organization dedicated to building a globally accessible public commons of knowledge and culture. They essentially help creators license their content according to the type of restrictions that they want a place on the people purchasing and using their content. So you'll see the Creative Commons licenses a law on the Internet. So CC zero is a type of creative Commons license, and it's the least restrictive license out there. And it lets others distribute, makes remix, adapt and build upon even commercially without needing to attribute to the original creator of the work. So other types of Creative Commons licenses might allow for free use, but my requiring it to then give attribution to the author. So this type of license well, look at it in the next few lessons, but essentially it allows you to take an image and edit it and stretch it and resize and crop it and use it on your socials and on your website and everywhere else and you don't ever have to talk about who took the photo or attribute them in any way, so you can essentially do whatever you want. And it's perfectly legal and totally fine for you to use. So another true terms here known commercial means that something is not primarily intended for or directed towards commercial advantage or monetary compensation by an individual or an organization That, for example, if you're using a photo and a lecture or for your own personal project than is not commercial because you're not selling that now commercially used on the other side is the use of something that would be reproducing it in any manner that is primarily intended, intended for or directed towards commercial advantage or monetary compensation is an example of this would be images or any media that you might use in TV production or use an advertising. So it's specifically for commercial use. The important thing to know with these is that music distribution is arguably the most monitored of all the content use because it's also the easiest for programs to pick up on. So, for example, if you try to use a popular song by D. J. Calad as the background song for your Facebook ad, it will automatically get rejected, whereas on other platforms in mind, I'll get rejected as long as you may be. Credit the artists at the end. But generally best practice with old content is to just use content that's completely free , free to use without having to attribute or credit the original creator or to purchase it so that you know you're doing right by the creator. Now the good news is that older platforms dedicated to providing you with either free or paid images, videos and the lights are really dedicated to transparency. So it's really easy to find out whether the content you're taking from the Web is free for you to use or whether you need to purchase it in advance before using it for your clients socials. 6. How to Find Free Images and Videos: bigger brands out there will either stick to taking all of their own photos or purchasing photos from the LAX oh shatter stock or adobe stock, which are hot and professional photos that are very specific. So what I mean by disease is if your client is, for example, just as a joke here looking for an image of something really specific, like a woman being haunted by the ghost of hamburgers past Or maybe they're looking for to crash test dummies engaged in public displays of affection, then they really will have to purchase these because they're so ridiculously specific. You're not gonna find these for free. But I found that most of the time people are just looking for a nice background image for a quote, graphic or block pose, in which case some of the free websites will be discussing here. My totally Safar store weight made my first go to resource for beautiful, big artistic images that are completely free for your use at it and even sell for commercial purposes is on splash. So you condone search for really broad categories like animals in business and nature and all of the different options that you've got up here and find really gorgeous images you can find. Also sign up for a free account with a So any time that you find enemies that you like, you can save it to a private collection so that you can easily access it and downloaded later. So, for example, I'm gonna go ahead and search for Teal here because the North created a collection. You can see the beautiful, beautiful images for me here. I quite like this one. So I'm gonna go ahead and add collect and add it to my teal and orange collection. So later on, if I just want to jump into my account here, go to my collections and it's a private collections and no one can sit. But I can save my images here so that in the future, if I know that this is a theme I'm going for with a particular account, I can go ahead and access them. Oh, and just download straight away. So if I jump into this image, whether it's from the search engine or from my collections, I can select from the drop down what size I actually want to download and you will find with on splash images. They're quite giant, so this is huge. So I would suggest that you download them on Lee in the dimensions that you actually need. So you're not using up too much space on your computer now Could Boom Picks is another awesome free resource that I really liked that similar to on slash in terms over there quite beautiful, minimalistic artistic images that you can find here. But they're a little bit heavier on the advertising. The one thing that does make kaboom picks stand out for me in terms of something that they provide that owns Bush doesn't is their photo palette function. So when you click on any photo in kaboom picks, it will open up a new town, and it will show you a display of the colors that are featured in the image, and it will also show you if it's been a part of a photo shoot. So if you're like this image and you want to use it in slightly different forms, it will show you that somebody who took that image also took 10 others that are quite similar that you can also use, and you can always download the color scheme here is well, same as with on splash ikan downloaded in different formats. So you can actually downloaded and custom dimensions here, But once again, try to downloaded a smallest possible because this is a gigantic image and you probably don't need it quite that peak. So if you just go back into the homepage here, going up to discover for a photos or free photo shoots, the other thing that you can do with kaboom picks is to search by color schemes. So, for example, if I'm looking for a blue color scheme here, I'm only looking for horizontal or vertical images. I can also filter by that. But let's say I want to look at photos that are only in sort of a bluish name. So I'm gonna be dressed Blue is gonna give me maybe some Turk boys and maybe some purples as well. But it's kind of roughly that color scheme that I'm looking for. So this could be a really good way. If you're trying to keep a really consistent theme across your instagram, for example, and you're looking for just kind of these turquoise e Hughes, then kaboom picks could be a really good way to source some really free images that you can post on socials that you can edit that are within that color scene. So I am aware that although these images and these websites provides you with really beautiful content, I know that everyone's go to image tool would probably be just going to Google images. And I want you to get into the habit of discouraging your clients from just going to Google images and downloading content straight from there, unless it's under the correct distribution lessons, because the penalties for breaching copyright laws can be quite steep. So I'm gonna go ahead and show you how you can actually use Google images. So I'm gonna typing when laughing. That's Alex, because it's one of the most hilarious Google searches that there is love that this exists and then going straight to images. This is a hilarious, hilarious stock image collection, so naturally you would be inclined to just go ahead and pull an image straight from here instead, What I want you to be able to do is just go to tools and usage rights and then you want to either go for labeled for reuse or labeled for reuse with modification. So if you're gonna be making any changes to the image, this is the most strict type of licence there is. So go ahead and select that one, and it will only give you the images that are free for you to use on the Internet and have the right kind of licensing for you to use them. A pixel bay is another really great free resource because it offers more sort of stock image. E style photos and some brands have a lot of use for these instead of the ones that you find on on splash and kaboom picks that are a little bit more artistic. This does also mean that it's search Engine is a little bit better at picking up specific search terms, and it gives you the option to search for not just photos but also illustrations, vector graphics and images, and also videos now as well. So if you're looking for a vector graphic off a crown, for example, and you want to select rectal graphics, it's not gonna be showing you any photos specifically, and you wanted to have a transparent background so you can place it straight on top of another image, then this is the best place to look for something like that. If you click into it and it has this sort of checkered background, then you know it's a vector image, and it's gonna have a transparent background that allow you to drop it straight into a software like Camba and just put it on top of your images and be able to edit straight on. So if you are loved in, you might be able to download a little bit more. Stop her day. But even without an account, you could just go to free download, and it will give you some options again of the kind of dimensions you can download it. If you download is a vector graphic, which is down here, it does mean that you might be able to change the color from black to other colors in a software like camera or other Softwares, whereas if you down as a PNG, you're essentially just downloading the image, meaning that it's just going to remain black but still with a transparent background. So depending on what you need, just go ahead and download the right kind of dimensions there, and this could be a really great use of picks a bit for that. I'm gonna go ahead and jump straight back into the home page here because picks up. I also newly does feature videos and music as well, which makes it quite unique. So if you are looking for any music tracks, this can be a really good way off. Um, finding some free music that you can use for video clips for the likes of Facebook ads or in any videos that you're putting on organic socials as well. Another great resource for both images and free videos is pecs. ALS. So Pixels does have some photos. It's pretty limited 4000 photos. Not that many 1000 videos isn't all that many, either. But it's 1000 Frey videos, which is also so if you are looking to upload these into wherever you're creating your content, this can be a really great resource for that. So again, when you're pulling any of these images or videos or music from any of these websites that are truly free for you to use and modify, your Basco here would be to create a Google Drive folder or folder on your computer dedicated specifically to these types of content, so that, you know, a couple months from now, a couple years from now that you pulled these specifically from these websites so that you know they're completely free for you to use as many times as you like. And you don't accidentally confuse these free images and videos with the other kinds of images that you might have just pulled from Google or wherever that my have stricter licenses and copyright laws in place. 7. Terminology, Design Dos and Don'ts: before diving into our designs. I wanted to include this lesson that's gonna help to clarify a few common terms in the design world, as well as provide you with some key design. Do's and don't spend are based on some very common mistakes that people, including myself, make when they are first beginning. They're designing journey seriously. You should see some of the stuff that I designed for clients when I first started working online. It kind of makes my skin girl now. But we all have to start somewhere. And without those graphics with crazy, tiny, curly pink phones on grain backgrounds, I wouldn't be here teaching you how to learn from my mistakes. So don't be afraid to make mistakes because each and every single one of them will teach you something that you could do better next time. And also make sure to say, well, legal work somewhere in a Google drive so that a few months, or even a few years from now, you'll be able to look back and see just how far you've come with your design work. So let's get started with some key terms here. J pegs and PNG files. You've probably heard both of these file formats at some point. So just to cover the basics of each, some qualities compromise when a raw images converted to a J pay. The reason is because the compression is look see, which means that certain unnecessary information is permanently deleted. A J Peg does, however, allow you to create much smaller file sizes than you could with a PNG. But it's no ideal if you want to continue editing that image. An important benefit, and often sometimes the deciding factor for people using a PNG fall instead is that, unlike a J peg, they do support transparency. This allows you to have a transparent background around a red and a regular shaped object like myself in this cut out over here and avoid a white or other colored box outlining that image. If you require transparency, you'll need to actually opt for a PNG file because A J P just won't support that. So let the term indicates. For a PNG having a loss less compression means that it retains all of the data or doesn't lose that data that is contained within that file during the process. So lossless compression is necessary. When you have images, they're still editing process, which can be ideal if you are just taking raw images that you want to keep on editing and tweaking, which you can do a lot easier with a PNG fall than you can with a J pipe. And generally speaking, I always save my designs in PNG format because this format also holds really crisp lines and Grady INTs a lot better than J pegs. And the only thing is that photographs that you'll be pulling from the Web from on splash or picks, obey or any of these of the websites. We'll often be in J Peg format because they've already been edited and don't have the design elements that you're finished creation will have with text and graphics and all these other things that are gonna be a part of your overall design. So if you are not trying to save on space too much on your computer or on a hard drive, I would really recommend that you save your creations as PNG files. They're also two different types of digital graphic files. Rest er's and vectors. So Rasta Graphic is made up off a group of many different pixels, whereas a vector graphic is instead made up of many different lines or pasts. So one of the biggest differences between a vector and a raster is the ability to scale that graphic. Since a raster is made up of a certain number of pixels had a certain point of scaling, that image is gonna become really pixelated and blurry. But a vector is not gonna have that problem now, since a vector could be scaled to just about any size without losing that sharp edge. It's generally the more favorable option for people designing logos, which often have a large range of size applications from the tiny side of a pencil or other tiny marketing materials to the side of a building. So the rays and this is important is because you're no actually able to create vector graphics inside of free tools like Camba. You can create a logo but will actually just be a raster image like this one over here, which is made up of pixels. So if you were to create this logo and then you were to stretch this graphic toe a billboard size, for example, it would get really blurry And this is also why it's really important for you to design for the dimensions that you actually need. And I'm gonna be emphasizing this a lot throughout the course because if you let's say, created beautiful design for Instagram with certain dimensions and then you decide you want to try and stretch that image to twice that size to use in a website, it's gonna become a blurry mess. But this can be really easily avoided. So don't worry. And we are gonna talk about it a lot throughout the lessons now, other than just size. It's also really important for you to know whether you're designing for Weber for print. If you would like to have the potential to use your graphic for both purposes, then design it for print as it's the higher quality format. And then you can repurpose that for Web as well. The main difference between weapon print in terms of using free tools that Camba, which will be using throughout the course, is that your dimensions will either be in pixels for Web or inches and centimeters for print. That's really important because Web graphics will normally be at 72 pixels per inch, while print materials will have a resolution off 300 dots per inch. What that means in Web graphics is that there will be 72 pixels, little tiny block blocks of color that are pixels that are making up that image in every single inch of that graphic was it? Print materials will require 300 colored dots per inch, making them a beautiful, solid color when it's printed. So you really have to concern yourself with. In terms of this is do you need to actually print your project at the end? If you decide that you do want to print it, then figure out what dimensions you want to print it in and put those inside of Camba and the tool. Take care of the resolution for you by allowing you to have that big, bold, beautiful color and X port your documents for print once you're finished with it. Now, getting into some more complex terms in terms of your design skills, Kerney is the adjustment of spaces between characters in Kamba. You're gonna be able to play around with this through their letter spacing tool, and you want to make sure that you're not squishing your letters and your graphic, but you also want to make sure that your letter or not too far apart that it's really hard to read the words that they're supposed to form now, much like with turning. You also want to make sure that all of your letters within the individual words are evenly spaced out, and that they're line high is appropriate for the graphic you're creating as well. Another common mistake for people to make is having too low of a contrast between the text and the back row, so make sure to keep the contrast high to rent. That issue and not a mistake, is the over use of capital letters. Not only do capital letters make the reader feel like they're being held at, but they can actually really overpower the other text in that graphic and finally be really careful of your type size. It's better for your text to be too big than too small, but neither is really grateful. Balance of your graphic and text that's too small on desktops will often meet completely unreadable on mobile devices as well. Now, just like within a lot of natural orders in the world. A strong and purposeful hierarchy is a pretty powerful tool for you to use within the world of design. Hierarchy concerns the arrangement of visual elements in order to signify importance. So the more important elements are made to hold the most attention through scale, color type, etcetera. And the least important elements are made to hold less attention by doing the reverse of these different techniques. Now, a lot of times, it's also really easy for people to get caught up in the client's brand and style in their tone of voice and forget who the actual intended audiences for that design. Remember that why your design might look fantastic and beautiful. If it's not right for the people that you're trying to communicate with, It will likely miss the mark much like this graphic on the left that's designed for a Children's concert. But it's black and white, monochromatic, using very fancy fonts. Where is the graphic on the right is much more cater to that type of audience Now, just like you would with a palette of colors, you should also have a carefully selected palette of France like colors. Certain phones will have different types of moods and emotions associated with them. So, for example, you probably wouldn't use a comic sands type font to represent a law firm or in accounting firm, for example, so using less phones and a graphic and using them very intentionally is really important. If you're not confident with your phone parents, I have some ray sources for you in your coursework book, so make sure to check them out and again. A lot of this comes naturally to you through repetition, as you're going through different form pairings and figuring out which ones look good together now the backbone of a good design and also to present something both visually and effectively. This could be really disrupted by overloading something with way too much information. The empty parts of your design can be just as important as the parts that you actually feel . Space can really help to put more focus on a specific aspect of your composition. It can let your design breathe. It can balance out your elements, and it can also add some sophistication to your design. Another thing that what space can do is to really had meaning to your design without adding in another physical element, so don't be afraid of using empty space in your designs. Now close to action are prone to being overused. This is more the case of Web site design, But even on simple graphics, you'll sometimes see companies advertising a sale or discount and asking for an email and asking for a subscriber and a follower and alike. And it's just a bit too much. So focus on one call to action. One thing that you want your audience to do and keep it really simple. We already covered this, a law in different areas around, but always remember that the best designs are almost always the simplest. Keeping things clean, straightforward and effective is the best way to go. When it comes to design. Just remember that less is always more and finally always, always check what your designs are gonna look like on mobile devices. Just because something looks really great on your computer screen does not mean that it will work on instagram on a mobile to bus. So always always check, check and check again 8. Instagram and Facebook Overview: Camba is one of the best tools online. As far as I'm concerned, it has so much value provided by graphic designers from all over the world who are continues to updating it and giving you new tips and ideas and designs that you can tweak and make your own. And there's so many templates for all these different types of uses when it comes to creating documents and business cards and social media content, and even now GIFs and videos. So it's just so incredible with all the things that you can do with it. And we're just gonna get started with this section of the course by having a look at how you can use this amazing free online tool to create really powerful content for your instagram profile and for your professional Facebook paid as well. So he can really draw your audience in with powerful visual content for your social media and keep them engaged as they're on your platforms. Well, 9. Get to Know Canva: can. Bo might honestly just be one of my favorite tools on the Internet. I've personally been using Adobe Photo Shop since about 2010 and camera does so much of what I've previously needed really expensive and complex tools to do and completely free on their free version or for a small monthly price on their pro version. I do still used photo shop in my work occasionally, but camera has drained line my work so much because it's quick and it's easy. And even on the free version, you just have so many incredible capabilities, especially when you're just starting out. Honestly, most of what you need to do can be done inside of Camba. So let me just show you around. Let's start by heading to Campbell dot com. You'll be asked to sign up for a free account with your email or your Facebook account. Now I suggest going with your email because Camba actually do send you some really useful design tips from time to time, and you can always unsubscribe as well now already have an account, so I'm just going to go ahead and log in and I'll see you on the inside. So right, when you log in, you'll see some prompts about what you can actually design. And then just below that, you'll see all of your existing designs. So let's just quickly go over what's on the left hand side by here at the top, you'll see that I have my profile photo set up and a professional user name. So I really recommend that you do the same. If you will be using Campbell with your clients, as it just kind of adds a certain level of authority to your services. And then you can see all off your designs all in one place in this category over here. So if you don't want to look at them down here, you can always just jump onto all your designs, and it will just show every single thing that you've done. Then under photos, you can also just search for both free and paid photos and download these Justus They are so just as you would from unspool ash. But most of these are actually from pixels. If you like a photo from here, then you can also retrieve it over here where it says likes. So we've just liked it, and then if you go over here, you'll see it there saved for you. Now. Brand kit is limited on the freight plan, where you can really only add a few of your brand colors and no logo's or fancy fonts. But it's honestly no as necessary as you would think. Because Campanile has so many awesome funds and the logos for yourself for your clients, you can actually just upload into your personal uploads folder anyways, so this is no a massively crucial part of the paid plan. But just know that on the free plan, you can add up to three brand colors. So when you're working within Camba, you can just really, really quickly pull these up so you don't have to memorize all of your hex codes now Design school. If you were to click on that, will just link you out to canvass own learning platform. So these are just 2 to 3 minute videos, which will mostly focus on one topic each and won't really have instructors. Teaching means, but they are still really handy is. A lot of them will come with articles, and some of them are just articles without any videos, and this is where you can go to learn advanced techniques like which funds will go well together, and examples of how some awesome professional graphic designers and big brands or using Campbell for their accounts. But do keep in mind that a lot of the tutorials are for the premium of the paid plan, because obviously, canvas goal is to get you to sign up for the paid plan. So whether you're on the free plan or the pay plan, you can come here and get some inspiration, just so you know that that's there under that tab, then you also have your team. So this is where you can invite your clients, or they can invite you to collaborate on designs and have one central library where you then share the content that you create under folders. You'll be able to organize your projects a little bit better, but you're really only able to have to design folders on the free plan. So I have just divided mine into client work and course materials. So all of my other designs that don't fit into client work or course materials will just fit in under all of my designs, and that's where they'll sit. So this isn't really handy way of dress, kind of categorizing things a little bit better for yourself. And then this is where you can also see your liked purchasing uploaded folders as well, but primarily you'll be using it for the to design folders that you'll have there. That's pretty much everything that you need to know about the actual dashboard side of things. Uh, the other thing to keep in mind is, if you have anything that's been shared with you, that's maybe not a part of your team. But someone's just shared something with your account. You'll find it here and then you're up Loads folder will be over here, but you'll be able to access that on the actual design side as well, and everything else we've pretty much gone through. So that's it, and I'll see you guys in the next lesson. 10. Create an Instagram Story: So in creating your camera design, you do have some options here to just jump in to create a design where you can employ your custom dimensions. So if you're creating something that's outside of the scope of what they have templates for , you can always just click into here, putting your within your heart in pixels or in inches or centimetres if you're designing stuff print. Otherwise, it can be really easy to just use the search bar or jump in here and find the thing that you're going to be designing and then see the beautiful templates that they have for you to customize. So I'm gonna go ahead and design and instagram story just to show you what you can do with Camba when you're searching for in Search Bar. You'll also notice that when you hover over these, it will have the dimensions right next them there so you know that everything is customized to the platform. So, for example, if we go into Facebook post, you notice that the dimensions have changed their now 9 40 by 7 88 whereas with instagram story, and we'll see that there that beautiful 10 80 by 1920. So you don't ever have to worry about memorizing the dimensions for all the different platforms, which is super, super handy. So instagram stories you can go ahead and start with a blank template and then you can on the other side in the actual editor peak a template if you decide, or you can design yours from scratch. In this instance, I'm actually gonna go ahead and start with the pre made templates. So I'm gonna choose this one here because it's already quite close to what I want. And I'm just gonna customize it to suit our particular brand. So whether you were starting with a blank template or with a preset template doesn't really matter. You can always change your mind once you're on the inside. So you always have the templates tab over here, and it will give you some different ideas of what you can do not just for instagram stories , but for other types of uses for social media that match your current dimensions. In this case and might be Facebook stories will top stories, ads, etcetera. But in this case, we want to go ahead and go to instagram stories and in this case, we're just looking for these dimensions. So doesn't really matter what the purposes. Let's say I want to go for a different theme. So this is quite a modern kind of fashion minimalistic sora theme. What if I wanted to just go in and putting travel? Because maybe I'm looking for inspiration in trouble, so it will give you some ideas of what you can do there, and this one in particular is actually a multi post or multi image story. So I've got many, many different pages of thing. I've got about 77 pages of this story. Eight, actually. So eight pages, meaning that I could do eight different storey posts out of this, either all in a row or over time, which is awesome because they're all the same theme. So once I customize this, I can just use it for maybe even a week strike. So the way that you know whether these templates are just one and one image story or multi image story is if you hover over it. If it just has frame in the bottom right hand corner, then it's just a single post. But if it says one of six. Let's say like this one over here. That means it's multiple posts in this case of these wouldn't serve as Instagram highlights , so they're not necessarily stories, but maybe this one over here. That's a multi image post. So if you want a template that's got multiple different designs for different pages that you wanna have a multi kind of purpose use for, then you might want to go with one that's got multiple pages, not just the one. So if I'm in this page over here and I just want to go ahead and try it from one here, all I have to do is click on it and it will replace my current design. And I can click on a different one, and it'll take its place so you can go ahead and change your mind. Just because you selected one template at the beginning does not mean that you're stuck with it. But the rest of the pages will remain the same in this case because these air single post stories So I do want to stick with the one that I've already got someone and go ahead and click this undo button, and I want to actually go ahead and just rename this design so that when it is in my camera account, I know what it is that I'm looking at. So in this case, I would say instagram story, and I'll just name it test for now. But obviously you want to be a little bit more specific with it. And, yeah, I'm happy with that. What I want to do first is make sure that it matches my brand colors, so you'll see this kind of beige tone is not really my brand. So I want to jump up here and change that color to one of my brand colors. You might go ahead and change it to this orange and in the but bottom left hand corner, you'll see that it will say change all from this beige to this orange, meaning that it's not just that one post, but it's gonna change all the other pages as well. So I want to go ahead and do that, and I'm gonna take it, and now you'll see that everything that had that beige tone in it is now my beautiful brand orange. So that's the benefit of having your brand colors in here end off sort of mass editing, so you save yourself a lot of time now. The second thing I want to do is I want to change these photos. Not really what I'm looking for with these templates or with this post story here. So I want to go ahead and jump into photos, and you can find lots of awesome free images in this library. Some paid ones as well. So if it's got the little crown in the bottom right hand corner, you'll know that it's a pro version on Lee. But there is a lot of awesome freight images. And likewise, if you want to just upload images from unspool ash that you found, ah, or just your images of yourself, then you can find them in upload. You can just drag and drop them in here, and you'll just be able to sort of drive them into your design like I am here and, um, use them whenever you need. Now, this is obviously kind of creeping me out a little bit. I want to make sure that it fits my whole body in there, so what I want to do is double click on this and just slide it right up and just hit in term. That looks really good. And I'm gonna go ahead and jump into photos and change the rest of these to some really awesome photos that cameras provided me with here May go ahead and search for travel photos . And I've got lots and lots to choose from that are free. So I'm just gonna start dragging them in here and they'll just take the place of the previous photo that was in there. So looks good for this one. I want a bit off a landscape photo. You want to make sure that it's snapping into place. Sometimes it does take a little bit of time to make sure it's it's not being right in. I like this one over here. I'm gonna keep this one because it's still quite sort of travel themed and travel related, like really like this map over here. You might have seen their that it kind of glitch, so sometimes it will try and snap into the background instead. So, like that over here. So you want to make sure that you are snapping into the right place, which we have and I might keep that one as well. And I'll change these last two. So scrolling right down and there we go. That's looking really good. Now the other thing I want to maybe change is this kind of paper pattern in the back here. It's not really bad. It's just maybe not quite the look I'm going for. So I want to go ahead and change the background. So jumping into the background tab here, you can utilize these backgrounds in so many different ways you can click into any of the ones that it's providing you with. Now, this is what marble, which looks pretty good with this photo already. But I can actually change this to be a slightly different color marble if I want. And it will just give it that little bit of a tent. So if you are looking to keep your brand colors old throughout, then this is where you can customized these to your names. I'm gonna keep that one, as is lands for this one, actually, just want to change this background here, and I'm gonna delete this white look because it's a little bit distracting, and I'm gonna delayed this is. Well, it's looking cool. Now that is a little bit harsh, actually, with that photo. So what I might do is jump into the right hand court, upper hand corner, and change the transparency on this just a Latin a little bit And give it that softer sort of touch. That one I'm going to keep. That's looking good for this one. I'm not used this little brick pattern here that's looking pretty cool. And yet I'm happy with that. So the next thing I want to show you is the fact that you can just jump into these elements here. So there so many different elements that you can use in different ways that you can use these, but some that are really, really handy for saving you time is ah, these frames over here. So I'm gonna just start at the beginning here. Basically, what these friends allow you to do is if you're trying to crop a photo, you can definitely do that. If you just jump into crop and it'll allow you to just kind of select the part of the photo you want hit, enter and that's it. So I'm gonna command Z so I can, Um, I'm do that. But what if you want to make it into a circle or into this crazy shape over here, you can't actually crop it into that. So this is where friends come into play, and what you want to do is just select it. It'll basically place it on the campus for you, and then you want to move the image until it's just snapped into place. So that's looking really, really cool. It's a last little circle. It's got a circle here, so it's quite complimentary, and it was a really quick and easy way to do that. The other thing I want to show you is the sticker function. So this is quite a new feature for Camba, actually, and a really, really cool one, because they now have animated stickers, not just static ones. So if you're ever looking for A and M and animated element to add to not just your instagram stories or but also anything else that you're designing for social media, you just want to put in the word sticker, and then, in this case, I'm gonna be looking for it playing here, a lack this little paper plane added to this design of here. It's looking cool. Now with Instagram specifically, you can add gifts inside of Instagram and even static stickers and so many other things. So I'm not actually add that inside of Instagram itself. But if you are designing for other social platforms that don't have that capability so it can be really handy to know that these air here, I'm gonna go ahead and move this to be my very first story and I'll show you why in a little bit. So you are able to move these up and down to rearrange them. You can also just duplicate these If you really like this design, but you want to create one that's go a slightly different background. This is where you can go ahead and do that, and you can delete it. Have in this case, I am just gonna move this up so it becomes my very first page here. Cool. So that's elements. And there's so many other things that you can do in there, including doing graphs and charts and awesome Grady ins and so many other things, so definitely play around with it. Now we want to go ahead and text. So these serve the purpose off. When you have your own brand inside of Camba, these will take on the fun that you set for your brand. So if you say I want my headings to be in this particular fund and my subheadings in this phone and my body in this phone, then these will take on that brand phone. But in this case, we don't have that because we're on the free account here, so it doesn't really matter. We just wanna add any sort of text here. I'm gonna go ahead and putting travel longer. And obviously that is quite ugly Reaper design that we've selected here, which is totally fine because we're gonna change it. We want to make sure that eight's a complementary color here and for funds. You can just jump in here and pick a font that works for you. So when you're selecting from all of these different phones initially, it will just be here, and you can circle through and find the one that suits you. You can see a bit of a preview of what it looks like in its name, but I quite like just writing handwriting or hand written funds, and it will give me these kind of cursive, awesome, funky fonts. So these are ones that are really lock using, and this is the one that I'm gonna choose. You can just kind of drag the corners of this to make it smaller and larger. Or you can pick your exact phone size here. And of course you can play around with these. You'd be familiar with them if you've used the word documents before in terms of bolding underlining and left aligning and all those wonderful things. So that's looking really, really cool. This each person is unique. Text doesn't quite fit with what I'm looking for here, but you can see that when I click on the text. It also highlighted this element of year, meaning that it's actually a group that would move together as one. So this is a really cool function that can has got, but in this case, we actually don't want it to delete this when I delete the text. So I want to go ahead and click on ungroomed, and that way I can select just the text and delete. If you want a Group two elements together, you can just highlight them and click on group, meaning that they're gonna just move together as one, which is a really, really cool thing. If you want to move multiple elements around at a time now, you can see because I group these this has now moved to the back. When I want to do is I want to highlight it and go to position and just bring it forwards like it was before. That's looking really cool. I could add some music, and some free videos here is Well, I wouldn't probably do that for instagram stories at this point, but these could be really handy if you are looking to add some more animated elements to your stories or two presentations, for example. And, of course, you're gonna upload your own images and videos. Here is Well, if you wish. Now, on the paid version on the pro version of Camba, there is an additional really cool element where you can go to resize. And let's say I've created this really awesome template that I now want to use for all of my different social media accounts. But it can be really hard to get it in the rack dimensions. When you're redesigning and take a lot of time with the pro version of Chamba, it will actually allow you to resize that graphic for use on other social networks really, really easily. So this is a huge time saver. If you are gonna be using Cam a lot for designing stuff for your client's social media accounts is really, really worth it to just pay this sort of 16 17 bucks a month just to be able to use all of all of the images that are restricted to the pro account and this awesome sort of race sizing use that it's got here. Now. You might remember that I actually moved this image to the very first page instead of having it sort of down here. The reason I did that is because when you're gonna be downloading these, if you go through to download this first image because got an animated graphic, it's technically either gonna be a gift or a video. Otherwise, it's just gonna download it as a static image, and this is not gonna be beautiful moving. So what I want to do is click on download and instead of old pages actually just want to select the very first page and download that as a video. And then I would download the rest of the pages as static images and then be able to upload these either straight onto instagram or upload these into a scheduling platform of my choice. So that's downloaded the video, and I want to go ahead and download again. And now I would go to P and G hard quality images, and I would select all the pages. But remove the first page because already got that as video format and just click on download, and then it's all good to go and upload. 11. Optimise Your Instagram Story: before moving into the instagram app and finishing the final touches on your stories. I also just wanted to really quickly create a highlights. We can show you how to make these really beautiful on your client's accounts as well. Somebody's just gonna move all the way to the bottom, and we can create a new page. And then, if you search for highlights specifically in the templates, it's gonna bring up all these amazing ones. Each of them has more than one template within it, so it's usually around five or six. Different designs because of highlights will obviously come in A set off. Multiple is not just one highlight, depending on the categories that you choose for your account, but these are also so beautiful. So there are so many different options. Some are obviously a little bit more feminine. That will work really well for those kind of female empowerment or female only communities , whereas some are quite sort of neutral or fitness based. Some are really bright and colorful. So if you're looking for something a little bit more captivating in terms of grade Ian's, this is perfect for any kind of beauty. Bloggers. Anyone that's really, really big own color that girls will be photographers, Editors. Anyone in that kind of creative space definitely use the conical radiant covers that they've got inside of Camba. But just because we're just trying to do a demo of how highlights actually work, I'm just gonna go ahead and choose the ones up here. So these air, vegetable high lines as opposed. So what you would do is you would just select the different ones and download at least a couple so you can use a couple is your different highlights. And now I'm just gonna go ahead and download these last two highlights. I've already got my other instagram stories, and then we're gonna jump over to the app and see what we can do in the final touches. All right. So jumping straight into our instagram account here, this is a bit of a dummy account set up just for me to be able to play around with a few different things and also be able to demonstrate to you guys how to use a few different functions of instagram. This is something I really suggest that you do as well, especially if you are going to focus on designing for social media specifically so just set up a few dummy accounts that have no followers may be following a few accounts. You can get some inspiration, but it means that because you don't have any followers, if you do publish any stories or any posts, no one's actually going to see it. So there's no pressure on screwing up, and it will be a really good way to start testing out some design ideas without the pressure of publishing it on a live client account with 60,000 followers. So I'm just gonna go ahead and click into my story here, and I'm just gonna get started by selecting a story here So you can see that the text that I put on this inside of camera is being blocked by this bottom section. Here. Always say this is not going to be present in the stories themselves, but the stories will have a reply section in this bottom area. So I did this purposely to show you that when you are placing text inside of camera, it's always a good idea, especially the beginning when you're still getting used to where things were placed on the different social media networks that you check it inside of Instagram because in this instance I would probably say, All right, that's not going to be all that ledge herbal. I would move this plane and this text up, or I would just remove the textile together and just put it inside of Instagram. So I know exactly where it's gonna be place. So you want to avoid putting any images and text anything that's crucial in this kind of bottom line over the screen, because that is where the reply to sections going to be for people to be able to reply to stories. But in this instance, I'm happy with that, and I would just go ahead and maybe start adding some stickers. So this is where I might be able to add in a question and say, What's your favorite? A favorite travel destination? And then I can click this color wheel up talk to change the colors to make it a little bit more suitable to the design that I've got going on here, and that looks good. And then I can move that up. You will give me some grids that looks really cool and obviously the bottom. It would say trouble more. So it's pretty themed and people could then reply back to this story, and I could then republish their answers. And that's a really good way to get some interaction going with these types of stories. So I could then go, OK, I want to publish that to my story. And I was in swipe left again. And now what I do is go ahead and add one of these harlots. These are can publish exactly as they are because they're only purpose is to serve as a highlight. So if you're not familiar, your highlights will appear underneath your kind of bio and your image just above your actual instagram grin. So once you have a live story, all of them will have in his bottom right hand corner this love heart saying, Do you want to highlight this? And I could say yes. I want to highlight this one, and then I can name the highlight. In his case, he could be travel Well, it's good. And I also want to hide like this one, and I'm gonna add it to my travel highlight. Cool. So now on my profile. This beautiful harlot is already there because it was a very first highlight that I added to this category of travel. It's already mated my kind of highlight cover. But if this wasn't the case, I could just tap into this, uh, travel highlight and then go to edit highlight. And then I could edit the cover here so it would ask me, Do I want to choose a different image from this Category two uses my highlight, and then I can use my fingers to just stretch this out, and I could use that as my highlight cover in this case. I'm happy to use this because obviously that's what I was selected as my highlight. But maybe I want the vegetables in his case to be a little bit bigger or so again. I could use just my fingers to squish this or stretch this out and move it around and then select dumb and then it's beautiful. And now, if I add any more highlights so I could add, my 2nd 1 here on the story does need to actually do its thing and upload first before I'm able to add it is a highlight The other important thing about highlights is obviously these kind of generic posts that you dressed when he uses a highlight covers are no an ideal thing to have in your story because obviously this is a bit more interactive. It has a purpose, and these they're just kind of flop images. So not everybody likes having them live, and they try and highlight it and then pull it straight down. That doesn't work. You need to have it up as a story for 24 hours in order to be able to use it as a highlight . So don't try to just put it on your story, highlight it so they can have it is a beautiful board cover and then try and pull it down. So this one could be fitness, and now they're looking beautiful. So they're really, really sort of themed. They kind of make sense with my brand and my kind of colors there and then under fitness, any time that I add a new story to my collection are could just add it, keep adding it to these covers. So could just be anything, really. The's guys air kind of fit in the wiles so I could go ahead and at a gift g o and maybe at a countdown to say count down and said New adventures done and I could change the color of this again to match a little bit more, and then that could go straight on to my story. And then that could go into a travel or fitness highlight. Or if I had another one, that was, you know, wilderness adventures. That's where I could put that in. 12. Design an Inspirational Quote Graphic: The reason I want to show you guys how to create an inspirational quote graphic for Instagram and other social platforms is because I truly believe that these are staple in any social media managers portfolio. They're really easy to create when you're first starting out, because you don't have to worry about editing photos using really complex tools, you can just focus on the layout on the design of the text in any other elements that you want to include. So you can see how marketing agency King Kong here are using occasional motivational graphics by slightly dimming the look of the background photo and using big, bold text on top to create this kind of in your face impact that is such a big part of their brand overall, now boss Babe, on the other hand, used their quotes in a very delicate, feminine way by maintaining this white and pink colors came throughout and just putting their text on top of a solid color background. Then there are accounts like this one from motivational Mondays that go for a mix of both imagery and delicate quote because their entire account is just motivational quotes so they don't really have to worry about messing with the look and feel with posting occasional videos or photographs and other types of posts, like the other two accounts that we looked at. So before heading over to designing our quote graphic Step one is really to grab the kind of quote that you want to be using. Now, my favorite tool for this is called momentum. It's a Google chrome extension that basically allows every time you open a new tab on your browser to display a beautiful image, it's gonna display the time it's gonna wish you a good morning. Good afternoon or good evening. It's going to tell you what your focus is for the day, so I could say, But and then I could take it all flints of pick truck for the day. And if those are gonna tell me the weather every time I have a new photo, it's gonna tell me where that photo was taken and where it's from. A swell. So this one's from unspool ash taking from Iceland, and that changes every single day. And then so does this motivational quote. Now the beautiful the momentum is at its stores. All of these past quotes that it's shown you in a collection over here. So if you go in the bottom left hand corner going over two quotes, you can find all of the past quotes that you've already seen. You can like them. You can add your own quotes, you can have your favorites. So if you find a quote that you really like, you could jump in here and like it, so it'll appear in your favorites. And the next time you wanna pull an awesome inspirational quote through, you can just jump over to your favorites. But for this time, I'm happy to just use the ones that are in here. And I'm just gonna go ahead and copy this one copy and I'm gonna head over to Camba. Now we are gonna be creating a square graphic because this is a really good kind of dimension to be using across different types of social media. So square graphic can go on your Facebook on Instagram it can go on. Lee didn't and it can even go on Twitter, but obviously only the kind of middle section of it would be shown on Twitter. So definitely a little bit careful with posting square graphics on Twitter at the moment, but you can use them for so many different types of social media. Even on Pinterest really won't do as well as the toll pins that we're gonna be creating. Lighter but square graphics are a really good starting point because they're so versatile with what you can do with, um so this is the one that we want to use its 10 80 by 10 80 p. And I'm gonna name this inspiration and now searching for a templates you could actually search for, quote specifically. And it's going to bring up all these templates that are already designed for inspirational quotes. So some of these are absolutely beautiful. Big, bold letters really impactful. If he saw something like this coming across your instagram feed again, as with everything from camera or any other editing tool out there, make sure that once you're done designing, you chuck it over to your phone so you can see how it'll look on a small device like a mobile screen. So even if these designs look amazing on desktop, if you're editing on desk tall, make sure that once you don't you are going over to your phone and checking that it still looks good there. But a lot of these are really, really good and pretty optimized on all devices. I'm gonna go ahead and use this one over here because it's a premium template. So it's got this watermark over here, and a lot of people, when they're first starting out, will shy away from using any templates that don't have this free mark in the bottom right hand corner because they think they have to pay for it. Which is true. If I was going to download this, it would ask me to purchase the premium image. But I don't necessarily have to stay away from using premium templates. I just have to replace the premium element old that template. So in this case, it would just be the image. I can still use the rest of the template because that is the only watermark portion of this someone. And go ahead over two photos and I'm gonna search for Kirk. Was person growing. Ask me why, but the way then this search engine works is if you put in random key terms, eventually you'll get what you want because it's pulling through from on Splash and other networks. And I know this is the image that I want someone and go ahead and put that in. Obviously, I'm gonna be changing all of these colors to suit my theme. But now I want to go ahead and command a or control A on PC and command V to put my quote in here. I want to remove the quotation marks because it's already got these kind of quotation elements here. So it we already know that this is a quote that we're creating. I'm gonna change this to be my beautiful turquoise here. And same with these quotation marks, I want them to just be white, changing this text over. So I'm gonna make going with a darker color and I want to make sure that I'm going with a font that suits my scene. Actually, let's go with gold Now, I'm probably gonna ungroomed this, to be honest, because you can see that it's selecting all these different elements is one big group. I want a new group that because I'm gonna be moving this around a little bit, and I'm actually gonna delete that, so I can squish this down, so it's closer to being on kind of two lines. But a line that the edges there and we're gonna be moving this down to about there and moving my quotation marks down as well about there that looks really good, and I can double click on this and move my image down as well. Might need to stretch it out, actually, and then I can kind of move it around to wherever suits made best in terms of creating this graphic. Now I could include the author of the quote in this quote graphic as well. It's totally up to you. Ah, it's always best practice to kind of give credit to the people who have stated the quotes. But you could always do that in the caption as well. So if you want your graphic to remain really clean and kind of just impactful in terms of what it's actually got on the graphic itself than what you can do is just remove the author from the graphic. So I'm just gonna go ahead and just move this around a tiny bit. The end here just kind of get that bit of a dark toe like contrast here and I'm not just shrink. He's a tiny bit. Let's just check my spacing. It's looking pretty good. So again, I'm going for big, bold letters. When it comes to quote graphics, you can definitely go with cursive writing, so you'll notice a lot of these. We'll have this kind of beautiful hand written fun that they're using if it's right for the brand. Amazing. But you're better off to just peek one or two phones for an account and then stick to those and really only be changing the quote itself and then the graphics in the background. But don't go with creating one INSTAGRAM account that's full of all these different types of phones because it can be really confusing. And it can really hurt that sense of consistency that you're going for. So if you're gonna be using hand written phones, that's totally fine. But just make sure you're seeking to sort of one kind of curse of handwritten fonts and then one more kind of bold type written front like this one over here. So I'm gonna go ahead and download that has a high quality PNG image, and I'm gonna pop that over to Instagram so we can see exactly what that would look like on a grid and coming across the news feed as well. So now just on our demo account here, I would click this plus icon in the middle of the bottom bar, select this latest post and hit on next. I would ignore the filter section because I want to make sure that it remains exactly as I wanted to have it inside of Kemah. I would write my caption So caption goes here with my hashtags, and then I would hit on share. So now I can see exactly how this is going to appear on an instagram newsfeed and then how it will appear on the grid itself so you can see that even on the grid, even though it's a small screen, you can actually read that from the feed. And then, of course, if you click into it, then it's really beautiful and able to be read as well. So it's really important that you do get into the habit of trying to check everything that you do on a mobile device, because a lot of the time and I was really guilty of this. When I was first starting out, I would create a beautiful graphic that would have a really thin fund or just a hard to raid fawn on desktop. But it looks beautiful on my desktop screen. I would go through to creating a caption, Hashtags tagging older right accounts, doing all the heavy lifting in terms off Ulta Mayes ing that post it would go out would even get engagement. And then I would just realize that it just doesn't look good on the feed or not really readable. And then you kind of have to start from scratch. And it's not great for the client's account and is not quite for you as well. So it's a really good idea at the beginning, when you're first learning how to put these things together. Just always get in the habit of checking it on your phone to make sure that it's beautiful . It's readable, and then you might be able to just create templates over time. So then you know a particular template in particular phone size, and that phone is readable on mobile, so you don't really have to check it anymore. 13. Creating a Multi-Image Post: The beauty of multi image or carousel posts on Instagram is that they're a bit more interactive for your audience, so videos and images are bit passive when it comes to their viewing experience. But to actually see the entire multi image post your audience has to physically swiped through the images, and that in itself is really engaging. So this could be a really great way for you to get really dynamic with your instagram post designs. On Instagram, you can tell it's a multi image post by the icon in the upper right hand corner, Justus you would with videos or RG TV icons as well. Now there are multiple ways to use this feature. You'll see companies like Nike here using this to either showcase different athletes like they are in this post over here, where they go through each individual athlete and might told their story, or even just to break up one individual horizontal photo in an interactive experience. By posting it is to separate photos Instead, you'll also see people like Jenna Culture here, using these types of posts to almost break down some tips for a blood post or, in her case, a podcast episode here to create multiple graphics, each of them with a really important and individual point for people to understand that highlight the topics discussed in that book post or the podcast episode. And you might also see people like Jenna using this feature to showcase the before and afters off the photos that she has edited because she's able to kind of sell her Lightman presets or sell her editing services or just sell her services is a photographer, so this is showcasing her skills as well. And finally, you'll also see some e commerce brands like H. And I'm here doing this really well by creating almost a virtual catalogue where each individual photo within this carousel multi image post has shop herbal products tagged within it that people can shop as their browsing through this photo. So a lot of people will do these multi image post as square images. But we're gonna be creating these in portrait format just so we can test out slightly different dimensions within Camba. All right, so for this, because we're gonna be creating a portrait graphic for Instagram, we're gonna be creating a custom design, so we need to enter custom dimensions with is always gonna meet 10 80 the heart in this case when we 13 50. So I am in any given you lots templates for this and we're actually going to be using it in this tutorial. So don't worry about memorizing the dimensions as always, but just know that this is a really popular dimension stall for Instagram because it gives you a little bit more real estate on people's mobile screens rather than just using a square graphic. So the first thing wanted you is just name this instagram. Okay, post and I'm gonna go ahead and drop in mind template here. Now, this template particularly also has dimensions for instagram stories in It also has the vertical dimensions that we're using here square image dimensions and horizontal image dimensions as well. So it's obviously too told for me to just drop it in here. But what I can do in this case is I can just crop it so I don't see the stories lines here cause I don't need them. I only need the template to show me this middle kit bit over here, and I can just stretch that right out. The purpose of doing this for these vertical images is because even though they're vertical and they're gonna be beautiful on the screen, once somebody clicks into them from migrants or if it comes across their feed, the first image is going to crop into a square on my instagram profile. So if I'm gonna be placing any text on this image, I want to make sure that it's going to be within this boundary over here. And that's true. Just for the first over the multi image post because you can actually scroll through own instagram unless you're clicking through into it. So really, the Onley image you wanna worry about ultra. My zing for display purposes is the first image of your multi image post. If that's a little bit confusing at the moment, that's totally fine. I'm gonna show you what this looks like and what I mean by this on instagram itself once we're done creating orographic. But just so you know that if you're gonna be putting any text inside of your multi image posts, make sure that it's within the 10 82 by 10 80 square in the middle of this graphic So I'm gonna go ahead and just place a colored block element inside of this square here. So I know that that is going to appear beautifully on my feet. Doesn't really matter where, as long as it's just above the cut off for within these boundaries. And that's good enough there. And now I can go ahead and start placing my images here. So I'm just gonna go ahead and do that. And, as I said for the rest of these images, doesn't really matter where that banner will appear. If I want to put in any more text over my images, so can be a little bit more leaks with it. Here, place this image over here. It's on one more page on and this one here now, in order for your post to be quite dynamic and interactive as well, you do want to make sure that you're using at least four. That's kind of the minimum, and you can use up to 10 and they convey a mix of both videos and images as well. And try and drop this one over here. That's looking good. Now I'm gonna optimize this one first by adding my text. So that way I can copy and paste the same element colors and also the same text across my different images, the colors I might play around with a little bit about the text. I want to remain the same. So it has that sense of consistency. So I'm gonna go ahead and add some texture and going to say in my morning routine, I'm gonna use a cursive form here. I was good. I would want that to be figure so that people can read it again with cursive fonts. The bigger the better so that it's a little bit more easy to read for people, and that looks good. I would change this background color, and now the beauty of Camba is that it's going to pull through the photo colors as well. So that means that you can match any elements that you place on top of the photo to the colors that appear underneath it. This is a really, really cool function of campus, so it doesn't necessarily mean that you have to do go to other online tools to pick the colors from the photo to try and map to your elements to it. you can do that straight within camera. So in this case, I would play around with a few different colors, see which one suits are quite like this one. And then I would just change my text. Two Why? And I might add just one more element off an arrow just so people know that they can swipe to the left in order to get through the images so I can just select any hair out here Just gonna go with a simple one here. Oh, I can twist this and I'm gonna be just placing it backwards. So it's not distracting my text. And my look color element here is Well, of course, people are quite used to carousel images, so you don't necessarily need to prompt him with an arrow. But it's just again just a fun kind of dynamic element that I like to add sometimes. All right, cool. So now what I'll do is I'll go ahead and select my banner and my text here. It could actually group this if I I wanted to just make sure that it's gonna keep together , So I'm gonna go ahead and copy that Move over to page two and pays the straight in now because I'm on the second page, I could actually move this better down a little bit to show more of my image. And I'm actually probably gonna un group this to be able to write my text in and be a bit more flexible with the length of my text and book because I'm talking about I'm morning routine. So when I start by reading a great book when I had just this Now this photo color picker doesn't work for every single photo like this one here doesn't always come up. So sometimes you do have toe Ebola in terms of getting the colors of the photo, or you can use the free color pickers at our own line if you're not confident in doing this sort of thing. But I guess I've just been doing ever so long. I'm pretty confident with I bullying even if it's no quite spot on. But it's con of a similar color to her jumper there, so that's pretty complimentary. I'm happy with that, and I'm gonna move on to page three here and move this one down as well. That, too, is joy. Every sit and then changing my color block. And now I've got the photo colors here so I can actually use this function. And then my last page here, I'm gonna go all the way to the bottom here, I think love, But I do and see if we can pick a color on this photo here. Can indeed so maybe go for their darker one this time. Now, one additional thing I could actually do here is add some animated elements of a wanted to so I could add in a sticker and maybe make one of these video and move up so I'll go ahead and export. The second page is a video. The rest is flat P and G's and then I'll see you over on Instagram. Alright, he's so going ahead to adding a post. The first thing you want to do is select the very first post off the multi mid post, and then in the bottom left hand corner, you'll see these kind of arrows that are going to squeeze this post out to be that beautiful vertical post image size instead of Justice square image size. Do you want to make sure you do that first, then in the bottom right hand corner. You want to click on this multi image post icon that's going to allow you to select multiple images, and then you want to make sure that you're doing them in the order that you want to be actually posting them so you'll see the numbers coming up. So I wanna make sure that my 1st 1 is the initial graphic and then 23 and four in the order that they're telling the story in my post. So I want to go ahead and click on next year. I'm gonna avoid the filters once again, and this is where I could write my caption. I could also tag other accounts here and maybe tag location as well, and then click own okay and share. And here's how my beautiful, multi image post would appear on somebody's fade as they're coming across it. So this video would auto play so my graphic would be activated as tuna. Somebody sweats, and it's just going to keep on leaping, so it'll look like an animated GIF, even though it's exported as an MP four video. If they came across this post on my account you can see that in the actual some nail of this post taken. See that my morning routine. They can see the text there, so that's exactly what we want. We want to make sure that the primary text is within that initial square image in the middle and then anything else on the outside as well, because it's a vertical graphic, so that's looking beautiful. I'm really happy with the way that that's her now, and hopefully you guys will really enjoy practicing how to create your own multi image posts as well. 14. Create a Facebook Cover Video: so as much as I love camera for so many different things, one limitation that I found with them is that they don't necessarily design for old devices . Will either be designing for desktop or mobile views, but no, necessarily both. And that's maybe gonna change in future. But for right now, it can be a really good idea for you to just get into the habit of using the templates that I've made for you guys. That's going to allow you to make sure that your designs are gonna display perfectly across old, different devices a mobile desktop and tablet, while Camba is maybe still getting up to speed on making sure that their templates are designed for old, different uses. So if you head into the search bar here and bring Facebook cover sorry one tax there you can see that they're dimensions their recommended dimensions here, a 20 by 3 12 pixels. That's not necessarily wrong. East will display perfectly on desktop, but it's gonna be a little bit squished on mobile. So if I click in today's, you can definitely use these for inspiration. But just know that if you had something like this and put it into a Facebook page cover photo than on mobile. It will be cut off about there, so that's obviously not ideal. And we want to make sure that we're designing for old, different devices, especially considering most of your traffic is gonna be from mobile these days. So you almost want to be designing for mobile first, and then if it also looks good on desktop in Great. So you can definitely still browse through these templates and get a bit of an idea of what you might want to do with your Facebook covers. But I want you to actually go ahead to create a design custom, dimensions and a We're going for a 20 by 4 62 So I'm gonna go ahead and create a design. This is gonna be Facebook cover photo, and I'm gonna go ahead and dropping my template. So this is the same template. You guys, you're gonna have a swell, you know, ever gonna be able to see it in your designs. So don't you worry too much about that. But it's dropping. It in will allow you to make sure that you're designing any text, especially in any primary elements within this orange block in the middle here because these side pieces are only ever gonna be visible on mobile, which is great. You still want to make sure their stuff there, but it means that if there's text there, you know, gonna be able to see it on desktop and mobile. So there's a lot of text years. So I did give you guys a blank one of these as well, so that it's a little bit easier to design on top of it when a stretched out to the edges and I'm gonna go ahead and just start designing. So I want to grab some elements here. I just want to put a solid color block on top of it, but I don't wanna replace it, so that's quite crucial in this. You want to make sure that this is still in the back, even if you can't see it so that if you're ever looking for the boundaries, you can adjust your transparency and you can see that here is where we want to be designing so you can keep making sure that you're still within the boundaries of both desktop and mobile visibility. So when a change up to the brand colors. And I'm gonna grab some elements from another camp. A design here from my courses. So I can either commander control a or just select my elements and then paste them in here . So this is the beauty of designing a Campbell. You can go between different designs and copy and paste your different elements in which is also so you don't have to try and figure out how you had them arranging the first time. I want to go ahead and create some text. So I go ahead and say, Create life and business he loves and I might change front Looks good. It's a little bit dark, so we couldn't on the free account. Here only have these three brand colors. But you, Congar Oh, in and add different colors here, of course. So ah, think I want to go for something a little bit darker? It's good. I am not expecting you guys to memorize any hex code, so don't feel like you have to do that. You can always copy in pace. I just have been working with them for so long. I remember most of ours, but that is not a prerequisite of being successful in designing online, so that was good. Maybe I would try out upper case. Lower case. Yeah, I quite like the upper case, actually. And now I want to go ahead, because these are all the elements that I want in here and adjust my transparency again to make sure that everything is gonna be present on both desktop and mobile. So this is where I might adjust things a little bit just to make sure that the majority of my elements are gonna be visible on both. You do still wanna have things on the outside, but just majority of it should be sort of present in this middle rectangle. Okay, that's looking good. And now I can adjust my transparency again. That's looking good. I can still see my edges here a little bit. So no stretching all the way out. So you can't see the template in the background. Perfect. So now, because we're creating video here, and I can't follow the exact same steps if you are creating just a static graphic, of course, but because I'm creating a video, you want to make sure that your video is at least 20 seconds otherwise face because no gonna publish it for your cover photo so you can see that one slide here is only six seconds. So I do need to create a few of these. All I could do is just do pick a copy this page and you can see it's another 12 seconds and copy again 18 and then we're going to get to 24. So that's all you really need to do with this. But I want to get a little bit funky. I'm gonna change the backgrounds. Just It's a little bit more dynamic and switching between these. So I'm gonna go ahead and I'm gonna have to foot. He's around that page three. So that's gonna be page two. So they change from turquoise, orange and her toys and back to orange. It's looking good, and I would just download that and then we'll go over to Facebook and upload it again right now, jumping onto Facebook. Just go to change, cover and upload photos or video, and we're in the downloads. I've labeled it Facebook cover photo of basically it's a Facebook video, but saying sort of principle and you want to make sure that it's aligned in a way that you can see it on desktop because you can see everything on mobile. If you remember the entire templates gonna be seen on mobile. So this is the time for you to make sure that it looks really good on desktop. You might wanna line. It's sort of in the middle because that's kind of how we designed it. That's looking really good. And I would just click on next and publish. That's it. Simple is that And here's just the demo of what this will now be oclock on the mobile app as well. You can say they can see the entire video. Not just that middle bit, but it looks beautiful on both desktop and mobile now. 15. Design an Impactful Facebook Ad: So when it comes to Facebook ads, you will likely be creating lots of different versions of your images in order to test what's converting best. And you might be advertising on instagram as well as Facebook within your Facebook as manager. So you're dimensions might be totally different, depending on what you're advertising form turns off platform and in terms of placement as well. So there are lots and lots and lots of different placements inside of Facebook ad manager, and they all require different dimensions. So the K is to know exactly what you're advertising and how you're gonna be advertising it before jumping into creating your image. Video animated graphic or what have you. So it's really important that you know what the outcome is supposed to look like and also where that out is going to appear. But this lesson is really just to get you really familiar with the general rules off Facebook advertising in terms of what you can and cannot have in your aunts, and also to just show you some really creative ways that you can put your heads together. So within your workbook, you are gonna find a racehorse to add espresso at espressos who really great race works for anything to do with Facebook advertising. And this one in particular, is a collection off some of the best as examples that they have put together. There are so many different designs and really great for inspiration for copyrighting as well. So that's probably not something you really responsible for. If your job is to just design the graphic, you might have a separate team member. That's gonna be during the copy writing for your clients. But if you're responsible for doing both the ad design and also the copyrighting for that Facebook ad, then this is a really, really great resource. But you will see that there so many different types off ads in different ways that you can play with your graphics in advertising. And really all are successful in their own ways, so there's no right or wrong way to do it. You just have to test it out and make sure that you're following the guidelines set by your client and by their brand. So, for example, hello fresh. Their actual ad design is just images off their products. In this case, that would be all of the different recipes that you can create using their service. But it's a really, really simple design in the sense that you're not really designing anything. You just have to make sure that the photograph crops nicely into a square. So it goes really well into a carousel and where some of these air little bit more complex in terms of being videos or animations. So definitely browse through all of these different examples as there also set out by different categories. So this is why it's really important to know the objective of the ad in terms of war. Is it trying to achieve? So these examples of lead ahead? So these air, trying to collect email addresses from people, which will be quite different from people trying to get them to actually purchase a product or as that are aimed purely around brand awareness. So know what it is that you're trying to achieve before you start designing, but definitely gained some inspiration from this list of awesome ads now jumping into camera. If you were to put in just Facebook ad, you will see that they'll come up with a few different designs because of the different dimensions required. So the Facebook ad category is still the 1200 by 6 28 pixels, which is more of a horizontal frame. This used to be the most popular type of ad. It's no longer the recommended dimensions by Facebook because they don't seem to perform a swell as square on. But some people really like still using these to test out different image dimensions and different types of image graphics to see what's performing best for their account. So just so you know that these air still here definitely still usable. Don't feel like you can't use them for your Facebook ads. But Camba now also has story ants as well, which is really great because these will work for both Instagram and Facebook ads and then also these Facebook feeds static ads, which will also work really well for Instagram and Facebook because they're square images. So these a really, really great because again they do take up a little bit more real estate on mobile devices , and most people are viewing their Facebook up or they're insecure amount on mobile devices . So it's always a good idea to try and have at least one square add in your collection and design for both instagram and Facebook whenever possible, with maybe slight tweaks if there are some tweaks needed for the different platforms. So I'm just gonna go ahead and select a template and we're gonna start customizing it. So when I select this one over here So one thing I want you to be very, very aware of when you're designing ads for Facebook or Instagram so not so much with organic post. It's not relevant for organic posts, but preferably for anything that's gonna be promoted through paid advertising. You need to make sure that you have less than 20% texts on your graphic. So Cam has actually been pretty good with this in terms of these templates that it's got that kind of 20% textural already embedded. You'll see a lot of these have minimal text, but some are kind of just hovering over that 20% I would say. So it's really important that you keep this in mind. I'm gonna show you a really easy tool. That's gonna kind of do a final check for you to make sure you have less than 20% of your ad. Is gonna run smoothly. But just keep this in mind that you really don't want to have too much text on your actual graphic. And this is because the texture really be limited to the caption and any calls to action that are around the ad rather than being on the creative element over the ad itself. So I'm gonna be using certain elements of this ad, but normal of them. So I'm just gonna delete some that I don't necessarily need here, and I'm gonna jump into my uploads. Now I am gonna be showing you in a later lesson how to Corp yourself out like this. So if you're interested in learning that now, feel free to jump into the lesson dedicated to coping yourself out in the YouTube section of the course. But for now, just know that we are going to learn how to do this so that if you do wanna you something similar like this for your ads, you definitely can with the skills you're gonna gain from this course. Otherwise, you can always just use the image itself. It's not really a big deal if you're not corrupt out. I just prefer to have the crop chat versions because it allows me to have, ah, more dynamic background in the background of the image. So I'm just gonna go ahead and make myself much bigger here, and I'm probably gonna flip this. The reason for that is because your mind kind of views images left right the same way that you read. So when you're creating graphics like this, you wanna have, ideally, any images off people on the left and any text on the right because that is how your mind is going to be viewing the content so you want them to end on the most important part. So you want that image over that finger pointing to that ticks to kind of flow naturally in someone's brain. And that is why it's always a really good idea to just flip images like this one to make sure that they're pointing to the most important element off the graphic. Especially in advertising. This is known as crucial for organic social media content like YouTube, thumbnails or any kind of cover images or anything like that. It's not nearly as drastic, but for advertising, you want to make sure that you're using as many condom marketing elements that you've got up your sleeve as possible. Okay, so that's looking good. I wanna create a really cool background here, so I'm gonna jump into elements and I'm gonna use a Grady int here. So if you were to jump down here, there's a whole section that's dedicated to Grady INTs inside of Camba. Both own free and paid versions. Really, really cool to use these again. No, over using them. That's really important toe not overdo it on not have multiple great answers in one photo as well. Now, this is a little bit controversial, perhaps, of what I'm about to say, but I would argue that when it comes to Facebook advertising, that is the one time that you may not necessarily need to be following bread and guidelines in terms of colors. I know that sounds insane, and some brands will just demand that you stick with their brand guidelines and bonds completely throughout in all of their marketing, both organic and paid. I haven't found that to be true. As in, if there's something that's really captivating like this, where you can have a really impactful Grady it with some colors that are outside of the brand guidelines that are gonna convert better a load of the time. Especially smaller brands are okay with that in terms of testing out some different things in your advertising that are maybe going to convert better than the general brand guidelines. So always, always check with your client. But I like getting really creative with my advertising and creating some really impactful images and videos and animations. And yes, sometimes they kind of step outside the brain guidelines just a little bit. So as long as my clients are all right with it, I do like toe kind of play around with some different things. So I'm gonna do the same thing here. I'm gonna go ahead and create a graphic that's definitely not within my own brand guidelines for living to Rome. But you can see it's just really, really pretty, very impactful kind of got that instagram grading going on, and I'm actually going to go ahead and filter myself to be black and white so that I stand out a lot more so I'm gonna go ahead and the saturate up my brightness, and I just need to be able to move this graphic in a position It four words for now just so I can place it because I want to place it just behind me. In order to do that, I need to get a seat. So that's already looking pretty good. And obviously I'm gonna be advertising something different than in a phone here. So I'm gonna be advertising a free course. And we go ahead and makes up Archer and try on a line these two words to be the same wit. And I'm gonna make sure that that is what? So it fits in with my color scene. That looks really good. I would maybe play around with the brightness on this image a little bit. This is not quite as harsh, though. This is something that I would really confidently put into an ad knowing that it's going to really catch people's attention as it's coming across the feet. And that is both because of the great in the background, the fact that I'm in it, pointing to some text and then that text has this big word that says free. So just before downloading this image and checking for the 20% textual I would just change this to want to make it send out a little bit more and now move myself back quite dynamic. And I'm just gonna go ahead and download that as a PNG fall, and then we'll pop over to the text overlay checker by Facebook and then upload our image to see if it's gonna be all right to run it with the text that we've currently got on it. So this is a really important step for you to follow with every and otherwise, it can really kind of hinder the process in terms of getting your adds up and running, especially if there are multiple team members that are responsible for getting an add up and running. If you're doing the graphic designs, someone else is doing the copy, writing someone else's optimizing the ads. He can really slow down the process if you're not checking this, so definitely, always make sure when you're creating graphics for Facebook and Instagram ads that you do the last minute text check 16. Create an Animated GIF: There are a lot of awesome tools out there for creating moving gifts, and you might find one that you like more than the one we'll be showing you. And although I usually create my more elaborate gifts in photo shop, if I'm ever looking for a really quick and awesome way to just create a gift online, easy gift is my go to. It's also because it allows you to do a lot more than just create gifts. You can also edit crop resize, add text and convert videos to gifts as well. So if you and your clients are not quite comfortable with using video for social media, that's perfectly fine. And gifts can be a really great way. Teoh get kind of introduced to the animated movement of graphics instead of going straight through through video from static images. So I'm gonna go ahead and select a video from my computer here so I can show you what I can do with this tool. It's a screen flow of one of my favorite TV shows on Netflix called Nailed It. So if you haven't seen it already, it's where amateur bakers try to make extravagant cakes and fail absolutely miserably at it . It's hilarious Soviet and watched it go watch it. But I actually purposely made this video a little bit messy so you can see my tabs. You can see me hitting record. I haven't cleaned it up a whole so that you can actually see how you can clean it up through easy gift. So the first thing I want to do is I want to actually go ahead and crop just the part of the video that I want to be using for my gift. Go ahead and select court video. It's going to take me to a slightly different tab where Aiken basically click and drag to take the part of the screen that I want to be creating into my gift here. Straw that again. Not for a little bit bigger. It a lagging a little bit just because I'm a lot of things open. Maybe, and it's gonna play the video while I'm doing this so I can see exactly where it's going to crop. That's pretty good. And for what I want. And I wanted to Yeah, I'm happy with that, actually. So I'm gonna go ahead and just click on crop video. It's going to show you my video down here. That's looking good, but I don't actually want to include the entire 20 seconds. That's a really long gift, and it's really no everything that I want, because it will show me kind of clicking around trying it. That's not even playing a video yet. Now it's playing. So I want to make sure that it's on Lee taking the part of the video that I want, which is the reveal and the expression. So I'm gonna go ahead and go to video to give here, and it's gonna ask me which part of my video do actually want convert into the gift. So I already know that my start time here is about five seconds, and any time that I want to create is around 12 seconds roughly and Scott the exact time there, so you can just play the video, and then wherever you stop, you can just say, use my current position for the start time. That could be really easy, and I'm happy without somebody. Go ahead and convert that into gifts. It's going to show you my output here and there we go So that's the start of the gift, showing them what they're supposed to make. And here's what she made And that, sir facial expression, because it's terrible. And that's amazing. And that's just a little cute, fun gift that I could put on social media. Now, of course, most of the time you're gonna be creating gifts out of images. So let's go into the traditional gift maker here so I can show you exactly what Ah, you can create with just steal images. Now I did create these images inside or Camba, so these images are essentially just for images with me in slightly different positions. These are for a while back is not what my hair looks like anymore, but it's basically just four frames with slightly different colors around the border and then slightly different text here. And me with a slightly different expression, though, just says you hey, live. It's a day. So this is a gift that I could post on a Facebook page, Teoh. Then put into the caption. Hey, guys, I'm gonna be lowing, going live at seven PM tonight. Who's coming, or are you gonna be there or I'll see you live now, the beauty of Camba is that you actually can create the gift straight out of camera. If you hit on download and instead of P and G, you could just say gift or video. Now it is still in beta mode. That might change, but at the time of recording, it's not the best gift that exports. So I am gonna have already downloaded it from Camba. And now I'm going to create it with you inside of easy gift. And I will show you the difference. So you can kind of decide for yourself what's right for you. But for me, I really making it inside of something like the animated GIF maker inside of Easy Kif. So what I'm gonna do is I'm just gonna go ahead, select these four images and click on open and upload and make gift. So there will be ads galore on this website, which can get a little bit doing because you want a fray version so you can expect some ads and any time you're uploading in the bottom left hand corner, it'll tell you, ah, how fast it's going or how far you through the upload you are so you can see the percentage counting up. So in case something that looks like it's nothing's really happening, you can always look in the bottom left hand corner. All right, so it's already uploaded my images. Now, I could just go ahead and click on making GIF, but its natural state is that it makes a really quick gift. And in this case, I want to give people the option to actually read this text, which this is way, way, way too quick. So I'm gonna go ahead and delay the time between her friends to 55 and then click on making gift again. Every time you make a change here, you just click on make a gift and it will change it down here. So that's pretty readable. That looks pretty good. And then all I would do is click on Save or you can add any text overlays, that kind of stuff. Here, you can crop it. You convey. Basically, use any of these tools up here to make your gifts into absolute works of art. As far as I'm concerned now, let's go ahead and jump into my gift comparison folder just so you can see the difference now This is the gift that I've downloaded off easy GIF You can see it's really quite cool, funky. The colors change my little text changes here. And then this is the one that I downloaded straight from Camba. So it's the same for images but is giant enormous. It's about 10 times bigger than the previous one. I think just about, and you can see that it just moves through so slowly, which is really unfortunate because it almost looks like a static image for a while until you hang around long enough to see that it's actually a gift. So this is the problem with campus current exporting. It is still in beta mode. This might change. You might give you the option to change your frame right and all that wonderful stuff soon enough. But in the meantime, just know that easy gift is a really good option for creating gifts and especially if you're going to try and make gifts from videos 17. Pinterest and YouTube Overview: So although Pinterest and YouTube do get classified a social media networks a lot, they're actually much more search engines than they are. Anything else. And that's exactly why you often actually see results from YouTube and Pinterest come up in Google. Search results when you're looking for things like recipes or travel ideas or anything, d i y. So because your success on these networks really largely depends on the visual representation of what you're creating. I'm gonna be focusing on showing you some really neat little tricks and tips off how to create these beautiful impactful pins and beautiful YouTube thumbnails that are gonna make it much more likely for people to actually click through to the website or to the video content for yourself for your client. So if you're ready, let's get going. And let's learn how to make an impact on Pinterest and YouTube 18. Create Pin Templates: when it comes to designing for Pinterest, the best thing you can do is to actually sign up for the platform and then go in low cop people who are pinning within your industry or within your clients industry that's going to give you a really good idea off. What kind of content is being really, really engaged with by the Pinterest audience and what kind of content you should also be looking to create in terms of design? Because you will notice that a lot of the Pinterest pain designs will largely depend on the theme of that post In the theme of that blawg that is directing traffic to a swell So Pinterest is very much no, a social media platform. It is more of a visual search engine for people who are looking for inspiration or ideas within a particular industry or for particular topic. So things that do really, really well on Pinterest would be the likes of recipes, anything D i y. In terms of weddings or costumes or toys or anything like that, and then also ah, law of really great pains in terms of travel and even digital marketing or blogging tips. It really is so much that you can do with interests, but in the actual lay off the pins, it can be a good idea to just search for your particular industry to get some ideas. But you will notice that a lot of the pins are in so many different dimensions thes air, the most popular dimensions that we're going to be designing today. But they're now also multi image posts like this one over here, which is square, and also videos like these ones over here and then also quite long pins that you will see for infographics and for some recipes as well, like this one over here that will have either two different photos off the food or maybe a before and after if it's a tutorial type post. So again, the goal with Pinterest is to get traffic back to the websites that these put pins are advertising. So if traffic is a really big objective for you and your client, Pinterest might be a really great platform to consider. And it can be a really fun way for you to really use all of the tips that you're learning in terms of graphic design, because you can create so many different pins throughout the month and test out what's working and what isn't, and tweak accordingly as well. The one other thing to note with interest is that pins have an incredible lifespan. So for my account, for example, if I go to my profile, I haven't really pained anything in about two years on my account. And I'm still getting about 32,000 monthly unique viewers to my pins. So it means that unlike with Instagram or Facebook, where no one's really going to see post from two years ago on Pinterest, they're still quite prominent cause they're still circulating through the different boards and through different searchers off as people are searching for the things that are tagged within my pin, so I cannot stress this enough. I love Pinterest as a platform. It's really, really useful for growing businesses and for getting people through to your website. But one thing to know is that it can be a bit intimidating if you're thinking about creating maybe 20 different pins throughout the month that are customized to your brand, and then you're painting lots of other people's content as well. Of course, But in terms of creating pins from scratch, it could be a little bit overwhelming to have to come up with different designs. And this is exactly why people like Jenna Culture here will have template ID designs for their pins, that they just have to customize Teoh each individual post or podcast episode in this case where you'll see the same design, just slightly different images and maybe different coast action or different text. But they'll have a very similar looking fields, which doesn't have to think every single time she has a new podcast. Episode out. What do I have to design? How is it gonna look? And same with most of Griffin here. So you see, her colors are yellow and this kind of gray, dark gray and then white and you'll see a lot of her pins have these big bowl Tex a little bit of a background image with an overlay and her logo and maybe an image of her, but they're old quite similar. She might have 56 different designs of her pins, and then every time she's a new blood post, she might just customize those templates to suit that particular post with an image and with the text. So that's exactly what we're gonna be creating here today. If I jumps jump into this document that is my temple document for my own pins. This is basically just a couple of pages off different variations of the same saw style of pin in terms of the colors and the overall layout, but still different enough that if I was going to create six or seven different variations of this one particular pin using these different templates, it would be dynamic enough that I could test out which ones are performing the best for me on the platform with a template like this one, all we really want to do is make sure you're not touching these designs and that you're just duplicating them and then customizing the duplicate page. So this one's going to remain untouched. I would then customize this one to look similar to this one, which was pointing to a particular book, pose our then download that upload that onto Pinterest and then delete it. So then I would just have this document as a document full of templates. So as I scroll through, you see that they're quite similar, no massive amount of variations in these. But again, it's just so I could test out which ones are performing really well for me and which ones maybe aren't until I kind of narrow it down to maybe two or three or four that are really, really dynamic and are doing really well on a platform. So let's go ahead to Camba now so we can just go into designing the Pinterest pin, which is 1000 by 1500 pixels. And then this is again where you can search for pins within your particular industry. So because we're already in the interest lay out, we know that these are all going to be the right dimensions, and I could go and just search for travel or digital marketing and pick out ones that worked really well for what I'm trying to do. Then I will just pick a few that are really easy to read and easy for me to customize maybe some that have video content as well, because interest is now able to accommodate video content. I'm happy with these. I would just label my document templates regular science. The reason I'm putting in regular sizes because I'm also gonna show you how you can create tokens inside of Pinterest. So the optimal pin size is the 1000 by 1500 which is what we're designing here. But you can also designed toe pins for Pinterest that have a little bit more real estate on the platform. So they're going to give you a little bit more scrolling on mobile devices and on desktop you don't necessarily want overused. These you wanna see quit the ultimate pin sizes for most things. But there are some tokens that do really, really well on Pinterest, so definitely play around with the different dimensions. But for now, we've got this regular size template and I'm just gonna go ahead and start designing. All right, so that's an idea of how you might create these types of templates, and I do like putting images in them just to see what it might look like with the images or it in them. But then once I'm done with it, I would put in a really neutral image like the one that I've got off something. Marble E. So you know that that's definitely just a placeholder. This is obviously for a video pots. Just putting the same image into each of the 10 bloods might just make it a little bit less distracting. This one, I would probably keep just because it's a collection of images and add the into the background there. So that way I know that there really just templates and that I've customized to my colors and my phones that I can then use for creating pins for Pinterest. 19. Customise Your Pin Templates and Tall Pins: all right. Now what I've gone and done is taken all these templates and actually import my image and the title of the book post that I would be advertising with this pin. So clicking into my page manager, I'll just show you what these look like side by side Now that I've designed them. This is the template here, Off added in my image and my text. And I change the background color of this one because the turquoise wasn't quite a suited to the image that I have chosen. Same with this one. I wanted to select the video, So this is an actual video that I've embedded in here. So it worked a little bit better for me to stretch out that image. I've also taken this background pattern and added it to the bottom left hand corner as well and afforded in a little solid block of color behind my texts. This one, I haven't really amended much. I just added, in a literal Texas the top, this one is quite similar again. I destruct in my images, change the bottom bar to be a little bit more suited to the images of chosen and added a little bit of a solid block of color behind my text to make it pop out a little bit more. This one pretty much stayed as Waas, and then this one same thing, I just added in a bit of solid block of color behind it. If I was gonna just exit this out, you'll be able to see that they just look so beautiful. It doesn't look very impressive when it's in template format because it looks very blend and doesn't look like it's gonna look like much once it's actually designed. But they do end up looking really beautiful, and this allows you to every single time you have a new book post. You can jump into your Campbell templates, customize every single template to that particular blood post and then go through a download. These pins, now that their customers and upload them straight on to Pinterest or your scheduling tool, and it just makes the process so so, so much easier. Obviously, these pins regular in terms of the way that they're uploaded. I do want to just download this one because it is a video to show you in case you're not familiar with actually posting videos own to Pinterest. So once you've downloaded your pin as and MP for all you need to do is click and drag it into your pin published section, and you're gonna be able to see exactly what that pin is gonna look like in somebody's news feed and do any last minute edits if there's anything that you think needs to be edited. But that looks really cool, are thinking looks a lot more dynamic than just having a static post. And that's where I could split test and test out my PNG Falls and my video files and see which pins performed the best Now, lastly, I also want to show you how you can create these long pins as well. Camera doesn't really have dimensions for this. We're gonna be using the custom dimensions from the template, which is 1000 times to any 100 pixels because it's no a preset template category within Camba, they don't have designs for these long pins. They will be pulling through instagram and Facebook story designs. That doesn't mean you can't use these. Some of these are really great and can work really well for Pinterest as well, all it's really doing is it's pulling through the dimensions off that 1900 height that is for Facebook stories and instagram stories and then just stretching out the background to fit the extra bit of space in the corners there. So they're definitely some designs that I think could be really well optimized. But one thing to keep in mind with ease, ease because they are customized for Facebook and instagram stories. They are videos, some of them, or they'll have animations in them, which is fine for instagram stories and Facebook stories. But for Pinterest, these long pins won't accept video. So you can Onley have video in the previous template, which is that kind of beautiful portrait regular sized pin. For these long ones, you can only use static images. So if you're gonna be using a template like this one here, you just want to make sure that you were placing this video element because we can't have that moving interest rates won't accept it for the time being. This might change, but I would just go ahead and choose one of my images. Well, not in remove this, I would add a solid look of color to the bottom just to add my website as I did for the previous pins, cause I want to make sure that my website is present on all of my beautiful pins here and then because this is gonna be a long pain. And I don't want people seeing this large solid color here. I would maybe add some sort of a pattern to it to make it a little bit more dynamic, as people are scrolling through and making sure that that is in the back and maybe an icon of some sort. Maybe you to buy con, because I'm talking about creating videos for YouTube, maybe even a Lauder version. As I'm gonna be putting this up here, that looks really good. It's gonna be a big, beautiful long pin and another really cool thing in terms of creating templates for these long pins, he's to have a split pin with two different images so you could go over to your grids. Just place your grid actually making sure your background is a nice wide or just a very neutral color, so that it is an easy template to customize with whatever you're looking for and Let's say I was putting in some demo images here again. I would want to make sure that I have my website here in the bottom. Just copy all of this and I'll delete what I don't need. Make that dark because it's a template. So I want to make sure that it's as virtual as possible for all different images and then repenting on the images that I would be using. I would bring customized this color wise if need be. But then what I would want to do is just copy a solid book element like this one here. And I could either place text just in the middle of these two images to break it off with something. Well, for this purpose, I would say exactly like I did with my other ones where I would just say this is a template , because I'm not sure what the book post would be a brown. Yet I would want to make sure that this is large enough to read, and another really great thing that you could do with ease is you can actually twist them slightly to make it a little bit more dynamic still, and this makes it really stand out from other images on Pinterest. I would maybe just pushed the letters together a little bit, so it's a little bit more easier to read because it is gonna be a title of a book post or a recipe or something like that. But this is super super easy, cause always have to do with the temple like this one is copy it and it's so versatile with what you can do with it. You can put in anything today with trouble and was talking images and even so, every cup so you can start to see how this template is. Show first child. And it really doesn't need much tweaking in order for it to look good for all these different industries and different styles off creating pins. So definitely play around with using your kind of shorter pins and these longer pins. And if you are gonna be using any square pins, used them very sparingly because the longer pins tend to do a lot better on Pinterest than any square pins 20. Create Pinterest Board Covers: when it comes to creating board covers for Pinterest, it's a good idea to just keep it really simple. There are some people who opt out of ever using any board covers. So when you go over to their boards, this cover area is just a general pin that doesn't necessarily have that board theme represented. But it can be a little bit messy and especially the beginning. If you're really trying to stand out, can be a good idea to take the time to make these kind of beautiful board covers, because it's really not that much extra effort. And I can make a world of difference when it comes to people really recognizing and connecting with your branding as soon as they come across your interest profile for the living to Rome Pinterest account, these are board covers probably know what I would design now. I designed these a while back before we were really in tune with our branding in terms of colors and phones. But they're still great in terms off, really kind of having that kind of cohesive theme throughout and really reflecting what that particular board is all about. So just jumping into Camba Now the pinchers board covers display at 600 by 600 pixels. But you can create them a little bit bigger than this, just to make sure that they really do look good as pinned and his board coverage as well. So because pins are 1000 pixels wide and obviously there are a lot older than the board covers will be because these will just be square. But because they have that 1000 pixel with I like designing my board covers at that 1000 times 1000 template size. Now you're not gonna be able to actually falling templates for board covers inside of Camba , at least at the time of recording. This isn't possible. So we're just gonna have to create these from scratch, and that's perfectly fine. You play with a few different designs and then pop it into your Pinterest account to see what works best. Whether you want to go with a really minimalist take sort of look where you might just choose a pattern and a color or not even a pattern. But maybe just going with a solid book of color, maybe an additional element on top of it and some texts and leaving it with a really simple design like that, or than maybe you want to go with the kind of more over lied photograph look where it's a little bit more dynamic. So maybe just test out a few different options for your Pinterest account and then decide on what works best before going ahead and maybe creating 30 or 40 of these, depending on how many board covers you have. This is an option here, and I'm just gonna go ahead and choose a bit of a different phone here. I could choose my regular clothes world funds, but for Pinterest, I want to go with something a little bit more delicate. That's beautiful and easy to raid, but maybe not quite as narrow as all the world needs for. My Pinterest board covers really, really handy to use it for pins, but for board covers, you wanna have maybe slightly Boulder text, so it's a little bit easier to read. And again, a design like this would do really well with accommodating various lengths of sentences and words. Bonus for that, shrink this down a little bit and just making sure designing within my template so wouldn't go with a black text on this. I would maybe try and make that a little bit more subtle. It's looking good. It's not exactly a line I want to deceive my ERA. Case to move background This is an option really, really simple. This is super, super easy to customize for all the different kind of bored coverage he could use if you wanted to go with something a little bit more dynamic in terms of using a photo in the background. Let's go ahead and have a look at how we might be able to do that. Just gonna select this guy over here place at book element on top, Maybe this time aligning that at the bottom here, making that color that works with all types of images. And this is why you may not necessarily go with branded colors for board covers if you're gonna be using photos in the background because it can really ruin your consistency if you find one kind of image or theme that you want to use and it doesn't work with the color, you've chosen for this kind of overlay effect here, and I might actually go and just copy and paste this and just drag down. It would be something that I could use really, really easily for all sorts of different board covers. I would just have this as a template if I decided it looks good. I would just keep on copying this and going in and dragging other images in. Let me try and align this and then just changing this text really easy for any kind of bored cover. And it looks good with almost any image that could be in the background there. So I'm just gonna go ahead and download the second page and will pop that over to Pinterest , seek and see what this looks like in action again. I'm just adding this in as a pin first in order to them put it in as a board cover, and I would just make this travel ticks and I'm gonna add this to a secret board. It hasn't been published yet, but I'm able to add to it, and I would just go ahead and publish that. And now if I just jump on over to that secret board, I've got that pin there and I'm able to just edit this board and then change my board, cover and cycle through the different pins that are in this category to find one that works . And this is the one that I want to select. This is exactly why you design your board covers to be square so that you don't have to work with any alignment like you would if it was a pin where you have to actually move through to finding the right square element actually uses your board cover. You're designing it as a square. You don't have to do that. You can just hit, click on so changes. And then when you exit out and you go over to seeing it on your actual boards on your profile, of course, it's a secret board at the moments has not published. But at the very bottom of your profile, you're gonna be able to see all your secret unpublished boards, and we've got our travel tips board there. That looks beautiful, and that's something I could use for any of my other boards on Pinterest 21. Create an Image Cut-Out: Some channels will definitely just focus on enhancing the existing photographs that they took to be beautiful and consistent with their theme and maybe adding a little bit of text here and there. So not going to be super focused on cropping themselves out and making themselves stand out in that sense, especially channels like this that have been around for a long time. And we're able to kind of leverage their subscribers to get their videos out there. They're not too focused on a CEO or getting discovered in search results. So that's definitely one way to go. Definitely option. If it's right for your brand or for your client's brand, there's no right or wrong way to do you, too. But there is a big trend of people using graphics like Gary V, for example, where they quote themselves out of existing images to be able to place themselves in really dynamic, colorful, bold graphics like this in his channel are here and even in his thumbnails as well, at least our minds. Another example of this where she crops herself out for her thumbnails to make it really bold, make it stand out. She's got these crazy expressions that makes it really captivating when you're coming across these videos and search results and saying goes for her channel are when she's got her in various places, kind of acting as if you know it's multiples with her all around. So this makes it really, really bold and colorful, and that's really well aligned with her brand. And one last one is Neil Patel. So his brand is very much this kind of orange what and dark gray sort of tone. And you'll see that throughout all of his thumbnails, very, very easy to see that it's his video. It'll always have him cropped out and a big, bold orange thumbnail graphic and same with his channel art. So obviously, for Neil Patel and Gary Fades a little bit easier to co opt them out because they were either wearing hats or they don't have long, luscious hair. But even for people who are looking to crop out images of people with long hair, it's still really with easy to do. And it can be a really, really great way over getting your content really bold, colorful and discoverable in search results when it's compared or listed next to people who just have really boring thumbnail graphics and same goes for your channel are as well. So we're gonna have a look at a tool that is almost like a simpler version of Photoshopped completely free for you to use. And you can use it for so many different things, not just corporate yourself out of images. You can also use it to edit your images just like you with wood with photo shop and maybe applying filters. And you can even create layers just like you counted Photoshopped here so you can use it for a lot of different things. Definitely play around with it. But for now we're gonna be doing is allowing me to crop out basically just me and my hands to be able to place myself into some channel are and some YouTube thumbnails in later lessons as well. So, as you scroll over these functions in the left hand side barrios seal, giving some prompts off what that functions all about, and we want to start with our cut out function here. So what I'm gonna do is I'm gonna start by destroying a rectangle around myself to make it a little bit easier, so it'll remove some of the background already. I always have this switched on so you can have it completely switched off. I like knowing what's in the background what I've already removed because I'm gonna be playing around with the keep and remove functions over here. Sometimes it takes a little while to have a steady enough hand to actually do it all in one Go and be successful in your first time. So I know that this functions there, so you can always If you delete something accidentally, you can always bring it back by using these two different totals. So the first thing I want to do is I want to go to the remove function and I'm gonna use the Magic Cardo. This is just go speed up the process by removing big chunks of my image. It will also go into my hair because it's pretty much the same color as the background, so it doesn't know the difference. But again, this is why we have this removed function on so I can see what's being removed, and I can always bring it back. But it will speed up my overall process by allowing me to remove these chunks, so that's pretty good. I want to go over to keep, and I'm gonna just use my brush tool here. Now, you want to make sure that the softness is around 10% because if you're on to soft, it will just give you really blurry edges. And it's not going to give you those nice, crisp lines that you want for this kind of, um, graphic for your channels. So you want to be around the 10% sizing wise, you can always jump over here to see how big it is. And every time you move, it'll kind of go either bigger or smaller, depending on what you're looking for. Actually might want to go a little bit here cause what I'm gonna try and do here is just get back the parts of me that I've lost in the process of the magic tool brush. And again, this is no about perfection because it's never gonna be really large enough to see the flaws, and you're gonna be able to go between that keep and remove functions. So if, for example, I've added in way too much over here, so I can just go to remove and get that wolf out from away from my hair Here does take a little while. It is a little bit easier on photo shop. I'm not gonna lie. This can be a little bit Livni, but for what it is and for it being afraid tool, It's absolutely incredible because it took me a long time to learn this on further shop, and it has some really great capabilities in here. Do you want to make sure that any of the things that the magic tool didn't cart get in the background? You're removing as well, and you want to just me that your edges. So I'm gonna go ahead and do that and I'm gonna speed this up so you don't have to watch me try and be a perfectionist here, and then we'll see our end result at some pretty happy with that. What I would do at this point is just change this to not seeing the hint of what's been removed, just a track that everything has really been removed. And the other thing that I wanted to mention that I didn't mention before is the fact that you can zoom in using this tool over here and you'll see this red Square popping out So that will allow you to get really, really nitty gritty and fine and see the fine details. So if there's anything that you missed before you would be able to do it by zooming and really, really not seen close using this little navigation function here. So even like a little speckles over here, you can kind of start seeing the little imperfections because you're really zoomed in. And maybe this is just gonna help us, like, really, really clean this up at the very end. So I'm quite happy with the way that that's turned out and I'm just gonna go ahead and zoom out. And now we're just gonna save this so we can import it in Dicamba. Now, Really, really important here is for you to say this is a PNG, so it'll save that transparent background. If you save as a J peg, it will have a white background, and you won't be cropped out. So you want to go with the P and G. Keep your image, width and height as what it is, and we're just gonna name this Maggie crotch. So I go ahead and download that and upload onto camera 22. Create YouTube Channel Art: so I've got my own YouTube channel. And of course, I've designed these for clients as well. So I do know how tricky these Converium without a proper template, like the one I'll be giving you guys today. So we have now going through a few different examples of the kind of YouTube channel art that you can create, like Gary V's or Nail Patel's, or even at least Armas. And you'll notice that a lot of these will feature either the theme of the channel or the person that the channel is owned by. Ideally, both of these elements will be in place, so you want to showcase the person who is introducing the channel. Or if it's a brand, for example, like Camba, our hub spot, they'll usually have their logo or their tagline in their channel art, and then also the kind of content that people can expect if they subscribe to that channel . So let's not jump into creating Our channel are in Camba. So this is the one time that Camba is actually spot on with being optimized for all devices with YouTube. Channel are templates, mainly because YouTube actually won't allow you to upload something that isn't optimized for their dimensions. However, a lot of the designs that actually are in this area wouldn't really work on a channel because the text or the images would be too big to show up on desktop or mobile or even tablets. So if you were to scroll down any of the bigger ones, So, for example, for this you would really only kind of see this section on mobile and tablet and Death Stop is well, and any of these ones just have text as way, way, way too big. Anything like this wouldn't show up either. So I'm actually going to go ahead and select one of their pre made templates so I can show you what I mean. So again, the main things you're going for with Channel art is really just being able to showcase who the channel belongs to, or who is the creator, whether it's a brand or person and also the theme of the channel. So we'll kind of content they're producing. So in that sense, game strategies. No, actually a bad shower in terms of introducing people to the channel. But if we were to at a new page and go to our up loads so I can drop in my YouTube template here, you'll be able to say that the majority of the content we want to have is gonna be in this orange center here because that is gonna be visible on just stop mobile and tablets, Actually, So this is where any content that we wanna have is gonna have to go here. Otherwise, people are not going to see it unless they're on a TV screen. This is gonna be visible on tablets and desktops, but not more while. And then this is visible on Lee on guest. Oh, so if you have anything here or here, people are not really gonna be able to see a majority of the time. So if I was gonna jump up here and put my template mr over here, maybe stretch it out so we can see where that Texas place because just above my template. So you can see that the dimensions air correct. But this text, if I was just saying that template as it wasn't upload it to YouTube, it would be cut off so you would see this word, but you wouldn't see this one, and that's really no great user experience. So we want to make sure that we're creating with these templates to make sure that we're always mobile, tablet and desktop friendly and in this case, Seaview friendly as well. So I'm gonna go ahead and drum pin in my blank template to make sure that the text is not distracting. I'm gonna go over two elements and just go ahead and use a block color because I want to make sure that the majority of what we're creating is gonna be just a solid, solid block of color hair. So you don't really want to be optimizing for the TV screen because majority of your traffic is gonna be either mobile or desktop or tablet. Very small percentage is likely gonna ever be from TV. So you want to make sure that things look really really good on mobile desktop and tablet. And then, of course, if somebody does come across it on TV screen that it's not completely hideous, I'm gonna go ahead and just rain name this Teoh rest you panel art. So that's looking all right there. And I'm just gonna go ahead and upload. Thedc ruptures of myself so we can play around with that when I dropped myself in. Now, one thing you should note for YouTube, it's always all right to go with really bold colors. So this is kind of a muted image because it was more suitable for something like Instagram or Facebook. But for YouTube, you want to go big and bold. So that's where I would use my filters or my adjustments, so I would go up with the brightness and up with the contrast, and that looks good to me. So I'm gonna go ahead and make myself smaller, gonna adjust the transparency so I can make sure that I'm in the right place here. So I want to be kind of in the middle and making sure I'm within that orange section in the middle there so I can be visible on my ball Death still and templates. So happy with that one little hack I'm gonna teach you right now is if you're happy with the placement, something you cool we can do is go ahead and copy and paste this and with these kind of cut out images, so doesn't work with all images. But if It's a PNG with a transfer parent back room. One thing you can do is turn down the brightness, turned up the contrast, go down the saturation and then blur this out to create a bit of a drop shadow effect. So this is one kind of thing that people don't really like about Cam buys that you can't create drop shadows. And people really like doing this especially for you, too. So that can be a bit tough. And this is one way you can do that. And then all I would have to do position that backwards. And now for a just the transparency on this, you'll see that it's created this beautiful drop shadow without having to ever jump into Photoshopped. So that's one little neat hack for you there. All right, Now I want Teoh handsome pattern in the background. So I'm gonna choose maybe this one here, you make sure it's a different color than this solid look that I've got here and wouldn't go ahead and make that really, really big. Now, I would want to actually make this in the background one grouping so that I can adjust the transparency on both when I'm trying to look at the temple that's in the background, so just hard. Like them both. They do need to be a little bit off to the side in order for this to work. And I would go ahead and group thes put them back in a place and then position them behind both of my graphics so that now I can move with the transparency of both of these elements of the same time instead of just moving this comment speckled pattern and adjusting transparency of that which is really not going to show me my template behind it because I want to be able to work with the solid color block. So this is now a grouping. I'm happy of that. And I want to go ahead and start adding some text. So again we want to be featuring what this channel is all about. So I would put in grow Oh, are this that will capitals and change my funks to something quite bold and powerful here? Nor'wester is the one that was used in the temple that we've selected here. So are caught like it. It's big, bold justus, long as it fits in with our template, and I want to make sure that I'm actually pointing to it in the graphic. I'm gonna go ahead and command C and command me so I can copy and price that find your free . Thanks. That two lines, we could make this absolute anything, but it can be a really good idea if you have a graphic like this one, that it's a line. So it does look like I'm actually just pointing to it there. Now, I might also add some social media graphics, so I would come into my elements and put in Facebook and just go ahead and this one in. - Okay , so I'm gonna just my transparency just to check where my cut off is to be able to see what my followers will see. So I'm gonna just move this around we go and a little Facebook icon here put Ellington just in the corner. Now he could go and make this optimize for the TV screen or for guest up on Lee by putting some more icons in the corners, but just focusing on the mobile view for now to make sure that that old looks good. And now, for I just the transparency again. That looks pretty good. So that's gonna look pretty good on desktop and mobile. I would maybe add one more icon here. It's looking a little bit bland and there. So I would try and find one for Instagram. Um, now, let's just create select this one here, make that beautiful on whites, That looks good. So now all I have to do is I would just download this, and I only want to deal with my second page he and Jesus find and download, and then we're gonna go ahead and upload that to you, too. So now on YouTube, you just want to go ahead and click on this image, and we're just gonna drag our download straight in here. And you can say that it'll look like this on TV, this on mobile and then on desktop just here. So if you were to adjust the crop, you actually can't really do anything with it because this is preset. So I'm gonna go ahead and select that, and when you save it, that looks really good. So what I would maybe do is just because I can see that this is cut off a little bit. I would maybe move everything a little bit to the left just so that it's not blocking this area over here. But that looks awesome. Really bright, colorful, powerful, and it really matches the rest of the channel as well. 23. Create a YouTube Video Thumbnail: So when it comes to YouTube thumbnails, you want to go for a really captivating, bright, bold, colorful look. This is an example off how content creator Matt Comb Oh, does this where it's just a beautiful, this kind of turquoise e teal orange background photo with just one really big word are a couple of different kind of cursive, bold words on top of it. This works really well for bloggers who are capturing content around traveling or maybe eating while traveling or tutorials around food. But when you're talking about some mawr kind of niche down content like Apple, for example, where they're selling a particular product, you want to be really specific in terms of what the video is about. So you might actually put the title of the video inside of the thumb now, like this one, for example, how to shoot a sunset Sylhet on iPhone seven. It's really, really clear as to what the video is about, as opposed to just having that one word beautiful graphic like we saw previously. And then you can Nushawn even more in terms of having really bold, branded, highly contrasted graphics like Back Link Oh, with Brian Deane over here, where every single thumbnail is very clear. That that is his brand. Those air, his colors, that's his face. It's pretty much sort of a rinse and repeat type of thumbnail where it's completely consistent when it comes across your new news feed. You know that that is his thumb now. So no matter what you go for, you'll see a consistent approach with really highly ranking and really popular YouTube videos. And that is that. It's really captivating. It stands out from the crowd. So jumping straight into Camba, we're going to select the YouTube thumbnail templates so I can take you through a bit of my kind of design process for creating YouTube thumbnails through Camba for YouTube. Now, one of the things that the little bit unfortunate with Camba is that they do have graphic designers creating old sorts of different YouTube thumbnails. No, no, all of them are optimized for the platform, so it's always best to kind of use your own discretion when selecting these templates and these designs. They are beautiful. There's no doubting that, but a lot of them would know actually perform very well on YouTube itself, so ones that are like some of these I've used for demo purposes over here. Absolutely gorgeous, beautiful. But you wouldn't be able to actually read this on mobile devices. Most likely, or people just wouldn't really. It wouldn't catch people's attention because it's no, really this kind of big, captivating, bold graphic like the ones that are most popular on YouTube. And there are some like this that just really don't stand out in terms of the text being placed on the background image. So even though this is quite a big boat block of text, it gets a little bit lost in the background image they've used. Whereas if they may be just adjusted the transparency over this image in the background and then made this a dark text or put a solid block of color around the text in Mont, perform a lot better. And then there are some that are kind of for beauty tutorials that just use really, really tiny, tiny text over here that just no one would really be able to read if it was in a small version. When you're looking at it on YouTube, for example, so it would be kind of around this size on mobile, maybe even. And then you can't really raid what it's saying to you here. So the templates that I have found to be the best in terms of cam before YouTube are the tutorial thumbnails. So these are the ones that actually do really follow this kind of big, beautiful text rule that is gold on YouTube. So things like this would really stand out from the crowd in terms of being on search results? No, for every single one of these templates, but a lot of them are really great in terms of simple background image and really big, bold, captivating text with even solid blocks of color behind them to make them stand out even further. So I'm gonna start with this one over here and start designing so I can show you some cool little little meat tricks that I use for my own YouTube thumbnails. Now, I'm gonna keep this text, but I want to delete this background image because I want to start with a solid block of color, and then I'm gonna jump into my up loads. So I want to go ahead and select the actual image and the cropped up version of myself and then stretch that out. So it's the same dimensions, and I'm just gonna click and drag and group this so I can move it to where I want it. I want this to be big and large, and I actually only want to use one of my fingers to point to the text, so I don't need them both, and I'm gonna drag this to the side, and that's good. Now I'm gonna ungroomed this and I'm going to go over to my elements and find just a solid block of color. Make that my aqua and stretch that out. And that's just gonna act as an in between layer between my cropped out image and my background image because I could just use myself like this. Looks fine. I really like it. But it's no quad is captivating as having a bit of ah kind of a just great out version of this background. So I just want to move that to the side, then adjust the transparency here and that looks good there, gonna move myself back into place. And now I want to make sure that the text stands out from this kind of background here. So I'm gonna use another block of solid color to put just above this, and I'm gonna use whites and Acqua and I'm gonna position that just behind me, some still pointing to the text. And I've got this kind of more dynamic background element here because this is italics text . What I can do is I can actually kind of a justice to be on a bit of an angle, because I have angled texts as well I want to be grabbing that element will be growing this element and on a stretch that out. So it's just near where I want the text. All right, Perfect. So obviously, my finger needs to be above the text, but because I'm gonna be changing what's aw written here doesn't matter for now, I'm gonna make this how to thank facing videos so I could use any kind of middle word here to create or how to make stunning or how to make the perfect Facebook video something like that. But for this tutorial, I'm happy to just leave it as is. And I want to make sure that the videos and the Facebook videos really stands out, somebody used a different color for them. Another cool little hack here for you is you can create more of a three dimensional effect with your text if you just select the block, copy and paste and then reverse the colors. So what I want to do is own a select this text above, make that dark and this text below and make that white. And now what I want to do is select it again and position that just behind. So that's looking pretty cool already. But all I want to make sure that it's I'm using my arrow keys here just to make that a really slight sort of drop shadow. Look, that looks really, really good already, but I actually want to add a few more graphics here. So these are ones that are pulling through from Camba by searching for Facebook and making that nice and branded here. And I would not add another element for a video graphic here as well. So these air in my recently used. But if I was gonna search for them, I would just search Facebook and video and the icons just come up there again. I want to make sure that's a little bit more branded. What's good? Make that a little bit smaller and old. Copy and paste that and at a different colored graphic, and then use my arrow keys again to kind of line that up again. I'm going for a bit of a drop shadow on that, so I want to make sure my drop shadows are actually in the same directions as the text above it. So making sure that if knees are kind of angled downwards in terms of the drop shadow that I'm doing the same thing with my graphic here and that's it, that looks beautiful. I would make sure to then download that other PNG file to make sure that it's the highest quality. And then I could basically just go straight in tow YouTube and upload that to my video as a beautiful, big, bold Some. Now, now, just as an additional tip to make your thumbnail sent out, you may want Teoh at the end. Just adjust the image of yourself or your quien whoever you're creating this four to make sure that it really pops much like you would with your YouTube channel. Er so It's not entirely gonna match the image of me that people are going to see inside the video because it's not quiet, right? In contrast, E. But that doesn't really matter, because the goal of the thumbnails just to get people to watch the video. So the more bright and colorful that it can be, the more likely people are to click through, and that's really all you're going for with this. 24. Design a YouTube End Screen [Free Template]: when it comes to end screens. You can use really simple ones like this one from Marie for Leo, which is not really animated outside of her logo. Just a simple kind of background to give it a little bit more of a dynamic feel. And then she puts music over this and put your videos and her kind of channel are con here inside of YouTube studio. So it can be a simple is that or you can get a little bit more complicated with it, which is what we're gonna be doing today. Here's how it looks on my YouTube channel and this is the template we're gonna be designing inside of camera today. So the first thing I'm gonna do is I'm actually even take a screenshot of this cause that's how I start by designing almost anything by creating a bit of an inspiration Mood board inside of Camba. So jumping straight into camera, you want to make sure you are designing inside of the YouTube thumbnail template. They don't have you to end screens as of yet, but the YouTube thumbnail template design is the right dimensions because that is the dimensions for YouTube. So we can design inside of here, but we will have to take a little bit of inspiration from YouTube itself because we don't have the designs inside of Camba. Yet, at this stage, I'm gonna go ahead and just name this and screens. I know what's going on inside of my camera account when I'm searching for my designs and I'm gonna go ahead and get started by putting my screen shot straight in here. So this is how I like to start. I would maybe actually includes several screenshots of different kinds of YouTube and screens and add them to the first few pages of my design. So as I'm designing, I can then kind of refer to them and have a look at how they've done it and pull ideas from it into my own design. But in this case, I've actually just created a template for you that you can use to make sure you're designing for the optimum dimensions and everything is exactly where it needs to be in order to create your beautiful and screens inside of you treat studio. So you could either drop this template in which has the text on it. This will tell you this is the size of the subscribe icon. Because that is one thing that you cannot resize inside of YouTube studio. You can resize these video clips or playlist clips they're gonna be putting inside there. But you cannot resize this YouTube, our consul Keep that in mind when you're designing, and everything else is safe inside off this orange area on the template. So I'm actually gonna be using the blank template of this just to make it a little bit less distracting. Gonna place that on my design and stretch it all the way out, and I'm gonna lock this to make sure it doesn't move. And anything I place on top of this can then be adjusted for transparency to make sure I'm always designing for my main elements to be included in this area. But I'm gonna show you exactly what I mean by that as we're going through. So the first thing I wanna place is my actual channel icon here to make sure that that is going to be in the right place, I'm gonna head on over to elements and I'm gonna go ahead and grab a circular frame so I can drop any photo in here, and it's gonna crop it into a nice circle for me will make sure I have the right dimensions . Here. We are always to be a little bit better to be a little bit smaller than bigger, and I'm gonna drop that writing, all right, so I know that this is the size of my channel icon and that doesn't know move that cannot be resized instead of YouTube studio. The other thing that I want to grab these some placeholders for my YouTube thumbnails to make sure that the design over the outside elements using the right dimensions because the YouTube thumbnails on a bit of an awkward shape. It's not a square or circle, which is a little bit easier. It's kind of quite rectangular, and it can be a bit tricky. So I always like putting YouTube thumbnails off my actual YouTube video inside of these designs as placeholders so I can see exactly what it's gonna look like when it's inside of my videos, and it also makes it really easy to align so I can see exactly how much room I would have for videos inside of here. if they were gonna be on top of each other like these two. Are you here? You can go. Maybe a little bit bigger. Looks good. And I'm gonna be placing some design elements on the outside of these. I'm gonna go ahead back on over two elements, grab some shapes. Want to make sure that these are gonna be darker than this background color over here. So it's not too distracting. Well, maybe choose the same color, but then go a little bit darker with it here. And this element that I'm grabbing at this stage can be a little bit outside of the frame because that's not gonna affect what happens inside of YouTube studio. So that's fine. But I want to make sure that it's gonna look beautiful when the video is actually placed on top of it inside off YouTube studio. So I want to make sure that it mentions are how I want TEM. Now, keep in mind, you are gonna be eyeballing it inside of YouTube studio. So you're gonna be placing these in manually, so they're never gonna be quite perfect. You can see that this one that are placed inside of the video has quite a narrow edge on the bottom and then quite a fat hedge here on the left side. But it's mainly just to give you a bit of an idea. Oh, where you want thes. So I'm happy with the way that that looks. I'm gonna copy and price that and use it for my second element over here and position that just behind it I would maybe want the gap between them to be a little bit bigger just to make it a little bit more pronounced. It looks pretty good. And now I can go ahead and start placing in my actual background elements because I know that these are gonna be in the right spot for me and this one. I can move around now because I know exactly what size it is gonna put it just to the edge here. So I know that that is the highest and the most left, But it could go and it can keep going towards the middle of this orange area, but no outside of it. So I'm gonna go ahead and choose another colored block. Move that back. This is gonna be my blue bloc here and that's going to go to the back and I can see the top here. This is kind of roughly where I want it. And I want to choose another element that has a bit of an outline for my orange look perfect. And now I can stretch that out on again, using my top design here as a bit of a guideline that's going to go backwards, all right, so now I can start adding in my other elements, including this frame for my actual video that's gonna keep playing as this inch screen is. All right, so I want to make sure that I'm adjusting the transparency here so I can see where the frame is gonna be again. This doesn't matter so much for this video because it's no, actually restricted to these boundaries, but it's mainly for the design of it. So it all looks nice and flows pretty nicely as well. So I don't want to make it to go too far down or too far over to the left, because I wanted to still look nice and aligned with these all their videos over here, and I thought a little bit bigger, just so It's kind of also centered within the orange element here. And I'm also going to place a kind of a dummy placeholder off a screen shot of me talking on top of that. Once again, this is just to make sure that I got the dimensions correct because of these awkward rectangle shapes taken say that I've already screwed it up a little bit so I can keep going up. But it does mean that I will just have to I'm just a little bit more. It's pretty good, actually. So I'm happy with the way that that's turning out. I'm gonna go ahead and adjust my transparency back. We're gonna change the color of this. So it's not that hideous, hideous sort of blue. Okay, that's looking good. Now let's drop some text in to get those nice coals to action that are often missing from end screens that are not designed professionally. No, not giving that kind of loving care that you're gonna be giving your end screens and kind of really prompting people to take the actions. You want them to take art, so watch next, and I'm just gonna make this bigger and also a line my top and bottom wits here. Do you leak? It is not right. And I also want to just the line height. It's not quite so over from each other. Okay, so that looks good. Wouldn't put that over here. And now I'm going to grab my arrows and my subscribe icon as well, so head on over to elements I want to put in the word speaker an arrow. The sticker part of that phrase means that it's gonna pull up a lot of these kind of moving elements for me, which is awesome. You don't want to be over using the moving elements. I have a tendency to do this. Uh, I get overly excited by all these amazing animations inside of software's like Camba. And then I just end up with way too many distracting elements on one design. So you do want to be quite careful with the amount of graphics you're using that are moving because you don't want to be distracting your viewers from feeling like we have too many options for the kind of calls to action you want them to take. But just using a couple can be a really good way off, prompting them. Teoh, do the thing that you are looking for them to do so again, going upto a reference example here. All right, so those arrows are a little bit smaller when I go ahead and look this so that I can select . Ah, Mrs Sarah, I just make them smaller, so they're not too distracting. Obviously passed. Maggie has already thought of this. And I also want to grab a narrow for my subscribe element on the left hand side. And let's go ahead and give that a bit of a twist to make sure it's pointing in the right direction. And again, that's gonna be a lid of its more is gonna be roughly around here. And I'm also gonna have a subscribe secret so lots to choose from and do bear in mind that I am on the pro plan of Camba. But all of the elements that I'm using here today are completely free for you to use, So I've specifically chosen ones that are available on the free and paid plans. You don't necessarily have to upgrade your account in order to use these animated graphics , which is also and the last thing I want to do is grab a frame. So that's gonna be the last kind of moving element that I've got around my channel Art that makes it really nice and kind of prominent in people's minds. There's a look so colorful ones here and I would avoid using color on color whenever possible. Either use anyone or, um kind of grayscale background and then colorful elements on top of it or the other way around. Don't try to use color on color. Never really ends well in the design world. So again, this element can be outside of the frame, but this channel icon cannot. So I'm gonna put this in the back, and we're gonna just a just a transparency here to make sure I'm not moving outside over the frame care. Someone move this down and we're gonna move this guy right here. So if I want more of these dots to be showing behind my channel icon, I can just move it and this is gonna move. Got Oliver so I can use it. Snap it into place to make shirts in the center again. This is gonna be a little bit less precise inside. Over YouTube studio because you're gonna be eyeballing it, but that's looking pretty good. Very close to what I've got going on up here. The one last thing is that I've got a bit of a speckled pattern background on this side of things. So I'm gonna go ahead and around that in and it is blue currently. So you're not going to see it until I change the color on and now it can change to White and we're gonna position that all the way to the back and a little bit forwards. So it's just on top of the blue, and I'm just gonna align that with the boy background. Oh, all right, so I'm happy with the way that that's turning out. I know everything is within the frame, and now I want to go ahead and copy this and remove these elements because I don't actually want them to be there. They're just placeholders, so I don't need any of this there. I don't need this and I don't want that. And I just want this template that I'm gonna then use now inside of our movie so I can show you how to add this clip here and then we're gonna have puppet inside of YouTube studio so I can show you how to add your last little elements inside of you to do you want to make sure you're downloading this as a video and you only downloading the page that you want. It's going to download it in a six second clip, but that's OK, cause we're just gonna copy and paste it to get the 20 seconds of your end screens that you want. All right, so here we are, inside of my movie. But you can replicate this in any other video editing software that you're using. I use final cut pro, but you can also use this in Premiere Pro or anything else that you're using. I maybe it's just the simplest to demonstrate, so you just drop in your clip. So this is a 5.8 2nd clip. I want this to be a maximum of 20 seconds, cause that is the length off the maximum life of your end screens. So I'm gonna go ahead and copy this and paste. And this is the only kind of slightly more difficult thing about using animated elements Is that if this was a static image. You can just make it 20 seconds and you're done with animated elements. You want to make sure that they look quite natural in how they're moving in terms of where their positioning is. So it's not so much an issue with this because it just keeps on turning, but this aero. And then these arrows as well have to be lined up a little bit. So what you want to do is you want to get to a point where they're kind of in a natural transition on and kind of around here, Let's say so. This at this point off the clip, the arrows air down. So I'm gonna make sure that I kind of get to the same point here, and I'm just gonna delete this bit now. That should be relatively flawless. Yeah, Okay, so now you can't really tell that it's not. A lot of people would notice it, to be honest, if you don't want to bother with doing that part of aligning this of lining this up, not a lot of people would really notice that tiny little bit of a glitch. I'm just a bit of a perfectionist. So I like to line it up, using these arrows or this arrow and making sure that their movements are aligned with these clips as they're kind of moving through. So now that that's done, you know that this beginning is aligned with this end, which is the same as this one. So now you can just use this clip and copy and paste it and make sure you get around 20 seconds worth off course. It has to make sense of what you're staying here. So if you're still, if you don't saying 20 seconds worth of content that's gonna be relevant to end screens and make it shorter, just know that you cannot make it longer. Oh, this is around 20 seconds. It's a little bit over, perhaps by a couple of seconds. I'm just gonna make that a little bit shorter is to be safe. Now. What you want to do with your clip is you want to make sure you're detaching the audio to make sure that you can place that just underneath and grab this. And I'm just gonna place that right above my and screen here. This is also how you can make sure that it's 20 seconds. You can see this is 22.6 seconds. This is 22 seconds here, so I want to make sure it's 20 seconds. Of course, clipping it. So you want to make sure it is actually the exact content that you want in there. But now we know we go. 19 seconds were well within the boundaries and on when I select this area over here and put it in his picture in picture to make sure that I can place it where I want it. So Matt looks great. And now, if I was gonna play that, it does have a bit of a fade in dangerous of I'm movie. I suppose you want make sure appear straight away and the sound would be just center natha . And then the other elements are gonna go straightens out of YouTube studio. So that is how you would add it to your video. Of course, your video would be over here, and this would just be the lost 20 seconds. So let's jump into YouTube studio. And at our last few elements, I'm gonna be doing this on a live video that I've already got published just to kind of show you how this is done. So you want to head on over to where you're editing your video, going over to end screen on the right hand side. And this is where you can kind of place your elements so you can place your subscribe icon over here. You can say that this is not something you can race size, but these videos I can't actually resize that you So these could be as because you really want TEM. And you can also just have one video in there if you want. In terms of deciding what videos to place here, you can choose just most recent upload so forever. For as long as you've got YouTube. This video will keep changing, so all of their videos will keep advertising whatever your latest video is, or you can choose best for viewers for YouTube will then select whichever video is most compatible with the topic of the current video. Well, you can even choose a playlist. Those are all the different things that you can choose here. But just so you know exactly what it'll look like once you're beautiful, Template is inside of YouTube studio. And then all you need to do is hit save, and it will be live and ready to go on your video. I have also created a template for you that you can use inside of your own camp account and customized to your own brand in your own names. So you'll have the design that we created today and also one other that is gonna give you some inspiration for what you can do with your own and screens and also every single Tom, you'll add a new page. You're going to have this design already place that in there. So just make sure to check your coursework work for this link, and it's going to ask you to use this template within your own camera account, and it's just gonna copy it for you. 25. Additional Business and Web Materials Overview: There are so many other elements when it comes to presenting a business online that don't actually involve content for social media. So you've probably had a bit of experience with this when you click on a link on a beautiful looking instagram profile on Lee to find a really hideous website that makes you lose faith in the credibility of that brand. It certainly happened to me, and it is the reason why I think there's a big benefit in learning how to design and optimize content for Web and create some additional resource is that might be useful for your clients as well. So if you're ready, let's have a look at how to design some additional resources for business and web for yourself for free to climb. 26. Design a Stunning eBook: when it comes to designing e books, the more they can plan before you actually start designing, the easier the design process is gonna be. So it's really important for you to figure out what kind of images will you want to use. Have your text ready. And any resource is that you wanna put inside your e book, have that already in some sort of a Google doc or a document just on your computer. And also just be really clear on Is this Onley going to remain as an online e book? Or are you ever gonna need to print this, In which case it will affect the dimensions that this is gonna be designed, and so all of those little things will add up to make a really big difference. So if you know the answers to all those questions, by the time you actually sit down to design, you know you want the final product to look like camera, unfortunately, doesn't have an e book section per se on its design platform in terms of providing you with a beautiful, almost ready to just kind of plug and play customizable e book. But there are a few options within the platform that you can utilize. One is the presentation section off camera. So a lot of these will have sort of 25 26 pages because they're designed to be a PowerPoint presentation. Yes, they are placed horizontally, so that's not ideal for every book. But there are lots of people utilizing these dimensions for e books nowadays because they're actually really easy to raid on a desktop screen. And a tablet is well, which is probably where most people would read a really lengthy e book that's 25 26 pages. It's a little bit too much to read on mobile screens anyway, So if that's something that you might want to go for, go and check out their presentation templates because they will have all of these beautiful designs for you to work with and ones that aren't within the nation that you might be looking to design. And so there are lots within the digital marching space travel, space, social media space. So I have found a lot of inspiration here for my own projects, and you can just hit apply all 25 pages of any of these templates and it will basically just create this beautifully designed document for you to then just customize with your own colors and your own images. Of course, I am on the free version here, so anything that's got water marks like these elements here, I would want to make sure to remove and replace with free elements. But if I was going to just go ahead and put my own brand colors in because this red is really prominent throughout the whole presentation, I could actually say change anything that's red in the hole template document to this beautiful orange, and then you can see as you're scrolling through. It's already made it customized to your branding and all you where they have to worry about . In that case is font colors, fond sizes, font styles and then any kind of design elements. So, of course it is designed the presentation, so it'll have a lot of charts, graphs, got points, those sorts of things, so you would have to do a little bit of redesign, but you would then be able to just download this as a PdF. Of course, I don't wanna be downloading it yet because got the premium images in it, but I could download it just as a standard PdF or for print as well. Or I could actually download this as a power point as well, which makes it really great, cause in you can reuse that design either within Campbell or within Power Point as well. So that's definitely one option if you're looking to design horizontally. If you're looking to design in a more traditional e book or book style, which is a vertical e book, then there are a few options within Camba. And for me particularly. I like to go with the A four document template because I also know that if anyone's ever going to print it, it's gonna print beautifully for them because it's designed in print dimensions. No, in pixels. If I do design it as an A four, if anybody does decide to print it, they can definitely do that. These air more flyers, infographics leaflets. Daily Planner is those sorts of designs. So with this template, you do kind of have to start from scratch, but I will give you a really neat little hack that I like to do. We're just gonna jump over to creative market. This is what I really, really like to just use this as a source of inspiration for my designs. So you can definitely just go in here and actually purchase these designs because they're suitable to be uploaded straight into camera and used within camera. So because you'll see these Air 40 plus templates within Camba, same with these guys. They'll have a camera and an in design file for you as well. But I really like just taking bits and pieces off different designs from here and then kind of making mile there. Two reasons that I like to do this one. Obviously, I don't want to be spending too much money on my designs, but to it really gets my creative juices flowing, and the best way to get better at anything is to practice. So if you're constantly purchasing other people's elements, you're never really gonna be able to practice your own skills. But you can definitely use their designs for your inspiration to create your own content. I would then go into all of these different templates that I really like, take some screenshots and create almost like a mood board for my design and then be able to pull from other people's creations for my own design. So for this one, for example, I would just go over to where she's got the layouts off the different elements. Then I would just screen shot this middle section here. I'm Michael back to the initial search results and maybe screenshot a few different ones. But for now, I'm pretty happy to just keep the one, and I would then just add it to my up loads. And then this is where I could bring in some ideas onto my first paid or 1st 2 pages of my design. Just to have that as inspiration in front of me. As I'm going through designing the rest of this copy and paste that and get the other pages on here again, it's really just to kind of get some ideas about where could design. I'm not copying the designs per se, and it's a really important distinction, so you don't want to be kind of taking all of these 40 pages of this beautifully book and replicating them exactly as that person has designed it. But it's really, really common for designers and even Web designers to be pulling inspiration from different areas and different materials from around the Web and then just using them to create their own unique, beautiful creation. So there's nothing wrong with you pulling inspiration. But don't go kind of plagiarizing or copying exactly what somebody else has done, because obviously, this is their livelihood. They are putting that online for people to purchase. So if you're gonna go and copy it, then you're probably better off just purchasing their design and giving them the credit that they deserve. But using it for inspiration totally fine. And I would just then go ahead and start creating. And then I can always refer back to this first page for inspiration if I get stuck on how to design something. So the important thing is I pulled in my images that I want to be using for this e book as well. So I know exactly the kind off color schemes that I'm not used to complement the images that I'm gonna be using throughout my e book in order to place text holders. So obviously for me, for this e book, it's just the demo. A book I don't have my text written yet. And when I'm creating templates like this one where I don't have the text, I would just jump onto a warm Epsom Jim generator, where it's kind of placeholder text that I can copy and paste into my design. It's no anything. It's not a language. It's just nonsensical words that I can place into my template that is going to allow me to get the design and the layout correct. So then I could just go in and send that to somebody who is going to be responsible for putting the texting or for me to be able to put the text in a little bit later. I'm just gonna go ahead and jump in and start designing, and then we'll go over a few last things at the edge. All right, so that is how I would go about designing my own version off in a book like this one. So I've taken some elements. If you have a look at a design like this one, I've obviously taken some inspiration from here, taking some inspiration from here in terms of having a full image and then the rest of kind of just done my own designs that are somewhat similar to what this design was kind of trying to do, just in terms of a really simplistic lay out some colors that are matching the text and matching the image next to it using these quotation marks. So definitely a lot of my own work into it. But still, having used some of the elements that this beautiful you book has provided me with in terms of inspiration, I would then go and just delete that page because I don't need it anymore. And I've got a beautifully book with my own branding at the bottom, because that's something I like to actual my e books and obviously this is dummy text at the moment, so I would want to make sure to replace that with regular text. But it's all looking really, really beautiful. And exactly how would want it, whether this was an e book for something that's a little bit more lengthy, like this design over here, which is quite text heavy or even a book of resource, is if I wanted to add some hyperlinks, he could do that really easily inside of Camba, and you can add multiple hyperlinks to a paid, which makes it really easy. If you're maybe leaking out to several racehorses on one page for using a book for the same purpose is that I do in terms of providing workbooks for e courses and old or sorts of things. It's really, really easy. And as soon as you downloaded as a PdF, that link will then be clickable, and it makes it really easy for people to just access. The resource is that you're looking to link them to. 27. Learn to Resize Your PDFs and Images : And you also want to show you how to actually optimize your PDS and any images for Web because it can take up a lot of space on your website, or even just in your Google driver on your computer. If you're constantly storing really big files, just so you have them in the highest quality possible. So let's just start with the pdf here. I'm just gonna go in and download this. I will have two options here. I will have an option for PdF print so I could try and download that, which will be a very high resolution file. But it's also going to be really big in terms of size, so that one is 6.4 megabytes, and I'm gonna go ahead and try to download a PdF standard, which is no optimize for print. But again, because this is an e book. I'm not too worried, and now we're looking at 1.8 megabytes, so it's quite a big difference between even just the to export sizes within Camba again, why? It's really important for you to decide whether you're gonna be printing this or not. But there is a resource that I want to point you to in terms of sizing down your PDS if you have Adobe Acrobat D C on your computer, which is a paid tool than you can compress within that. But again, this is all about giving you guys free tools, So go ahead and jump on over to small pdf dot com. Ah, link you guys to it in your workbook as well, so don't worry too much about it, but it's a really great resource for so many different things where you're able to combine PDS term PDS into power points PDS into a word document were documents of India's all of these different things that you could ever want to do with your Microsoft Excel documents You can pretty much do on this website. You are limited to a certain number of compressions and a certain number of moves on this free tool because obviously they want toe prompt you to use their paid version so you could just jump on over to be compressed PD a section. Drop any pdf in, and it's going to reduce the size quite drastically without compromising on the quality of that. Pdf worry you to upload for free per day. So make sure to utilize that if you're looking to reduce that follow size, especially if you're thinking about sending PDS over your E books over to your clients through email, and you want to make sure that you're reducing that size as much as possible, or if it's going on your Web site to make sure that they're loading really quickly as well . So that is a really great tool for your print documents and for your E books. And then we're gonna jump on back over to pick slur, which we used in previous lessons to manipulate some images and to be able to call out shapes. But you can do so much more with it in terms of optimizing your images and making sure that they are fit for purpose for going onto Web. So I'm just gonna go ahead and open my demo image here, which is from a new squash. Now 1.3 megabytes for a PdF of any book is actually no bad, but 1.3 megabytes for an image that's going on a website is absolutely enormous, so that is a huge, huge difference in terms off the site speed that your clients are gonna have and the user experience as well. Overall, Because some people might have slow Internet connections, in which case the images might not load properly, it might deter them from actually letting the website or that blood post load and they might exit are quickly creating really bad user experience. So when you are putting images on toe when you want to make sure that you are re sizing them and compressing them as much as possible, so they're the smallest versions of themselves without compromising on quality, you do not have to really worry about this if you're posting on social media because Facebook instagram linked penal, these different platforms have their own compression. That happens when you're uploading onto the platform so you don't have to pre compress your images. So this is where you could pre size your image before even going into the editor. So I could put in that I wanted to be maybe this size for Web here and apply that because it was 4800 pixels wide, which is enormous, and if I want to resize it down even further, I could go into properties and resize image. And let's say I only needed to be 800 pixels wide because it's going in a blood post. It's gonna Adam automatically do the height for me because it's gonna be in proportion. If I didn't want that, I could turn that off, but it's gonna squish it down. You want to make sure that this is totaled on and click apply, and it's gonna shrink it down even more. And then I could crop it if I maybe didn't want this silhouette off this woman here and I just want this beautiful image here. Then I could say that, and I could save it for P and G or J. Peg and then decide the quality in order to get a little bit of further compression here before going for you to say, though I do want to mention that you can also adjust your image in terms of contrast, color, temperature, all of these things again, this is almost like a mini photo shop and light room, all in one as a free online tool. So you are gonna be looking to edit some of your images, especially the ones that you are taking yourself. These air, obviously already beautifully and edited because their own on Splash who the photographers have already put them through a lot of post processing. But if you're gonna be uploading iPhone images onto your book post and you want to come in here and just edit them, you can definitely do that with this tool. And then we want to go ahead and hit save. So I'm just going to say that as a J peg and download that read Exited. And there's one more tool that I want to show you that is gonna compress this down even further. It's not gonna change the dimensions of the image, so crop it or resize it is just going to compress the actual file size without losing on quality. So all you have to do is just drag it into here, whether it's a J peg or a P and G fall, and it's gonna compress it down even more if we take a look at these two images. So this is our compressed image. I'm just gonna drag it to my desktop here, so this image is our small, compressed image, and this is our large on Splash image. I'm just gonna zoom out so we can put them side by side. Yes, there's a little bit off difference in terms over. You can see that the hair is a little bit grainy here, and maybe there's a little bit off loss kind of in the back around here. Teeny. Tiny difference, though, for the fact that with this image, if we actually look into the information of both of these images and we get info on our compressed image and our original image here we're looking at 1.3 megabytes. That's 1300 kilobytes versus 69 kilowatts. And that makes a really big difference when you are uploading content onto your client's website or you're creating documents for their presentations and you wanna make their presentations really, really beautiful. But you don't want to drag down the presentation size and the speed in which loads with these really big, bulky images so you can come in here, compress earlier images, upload them into their presentation and make sure everything runs really smoothly. So those are just a few of the ways that you might be using these types of tools. It's just a really good idea to be aware of their existence if you ever need to use them for anything while working for yourself for your client. 28. Using Mockups: more cops can add a lot of value to creating content for social media and also creating content for your client's websites and e mails and anything in between. So you've probably seen more cups before out there in the online universe, but essentially they're kind of prototypes over your designs in three D physical formats. So if you're designing something like a magazine or booklet or maybe a business car like this one or even logo, maybe you're designing something that you want to show off on a mobile screen. This is when mark ups can come in really, really handy because in an online world where you can't really feel or touch anything, sometimes it could be really great to be able to see it and be able to really get a sense of what the product is gonna look like. And it can also convey a sense of professionalism, which is why mark ups are really often used in graphics, and I want to show you two free online tools that you can use for your mock ups. If you wanted to incorporate this into your client's business materials or their social media as well, the 1st 1 is really, really simple. It's just pulling images. Uran splash, and it's allowing you to place any image into any of these magic mock ups. That's both for desktop and for mobile devices as well. As soon as you plays one image into, let's say, the first image here. It'll also use that image for any of the desktop images throughout this environment collection. So you can either upload your own image and we'll tell you the dimensions it would prefer it in. Or you can actually just put in a year or else So I can put in living jerome dot com here and it'll grab a screenshot of my home page to use for these more cops, which could be a really great way to maybe put a new website design up on social media. So if I was redesigning my home page, I could post an image like this one to say, Hey, guys, my website has a new look. Maybe go and check it out. And this is much more captivating than just showing a screenshot of my wife thought, because it's much more dynamic. People can understand that this is something that they would be able to browse on their own computers as well. So then, if I click through, you'll be able to see that same image on any of these different designs. And then you can also see that this one in particular also has the option off looking at a mobile design here. So if I was to click on this one, I could select a mock up here. This one month is not quite the right to mention, so it might squish it a little bit, but that's perfect. It's just kind of chosen the middle of that, and I could exit out of that and choose a different design. But this allows me to have two different markups within one image. And now, if I go to any of these, it's gonna have that mobile design in any of the mock ups that allow for that. So this is really, really great. It makes it really impressive for presenting graphics to your clients as well. So, for example, if you are mocking up a potential instagram grij off different posts that you wanna post re clients or even just send instagram story graphic, you could come in here, put that into one of these more cops. And send that off to your client to say This is what it's gonna look like when it comes onto your instagram stories. And it's a lot more impressive than just sending them flat graphics. And another one is the place that don't net tool again. I'm going to include these resources in your workbooks. I don't worry too much. You want to make sure that you are in the free markup section because there's a lot of paid more cups here as well. And these are great because they are a little bit more three dimensional. If your client has an e commerce brand, for example, and you may be doing some designs for them on that are gonna go on shirts or on any other types of maybe stationary or something similar. This is where you will go and really utilize these kind of fun, colorful three D ma crops of people. So let's just go ahead and select one so I can show you what it looks like when you place your designing. Obviously, you would place a design in from Camba that you've designed or from another free tool but for just demo purposes, I'm gonna be using a photo of my head, so I would just go in and upload my image again. It's gonna have the preferred dimensions there. But for the time being, I'm just gonna select this image and then use their crop tool Just a crop this out until it's completely full and just using my face here, because why knock? And I could also add some text to it, but you can see that this is a demo off what that teacher would look like. And if I had any commerce, I I could put this doesn't mind directly on the side. So if I was going to go ahead and select free download, it would tell me this is a no watermark high resolution PNG commercial usage is okay, So that's important because you want to make sure that when you're downloading things, that you are checking the licensing and you know that with these and with the previous tool I showed you, it's all okay for you to download these and send them off to your client or put her on their website or anything that you need to use them for is all right. And then, of course, you can look into the subscriptions is if mall cops is something that you're gonna utilize a lot throughout your business and you don't want to worry about using photo shop or any of the kind of more complex tools up there. 29. Thank You: So I hope you guys really enjoy the course. You should have a real sense of confidence in knowing that you do not have to be a professional graphic designer in order to create beautiful and impactful content for your online presence. There are a lot of other tools out there in the online universe, so don't be afraid to try out some other tools. But the basic principles that you've learned inside this course will remain the same. So don't forget Oh, everything that you've learned up until this point, the key is really just a practice. So leverage the momentum you have from this course and go out there and just practice. And if you have any other questions or you want some feedback on your designs, don't be afraid to let me know. Thank you again for taking the course. I really loved having you here and happy creating