Social Media For Small Business in 30 Minutes a Day | Ben Nielsen | Skillshare

Social Media For Small Business in 30 Minutes a Day

Ben Nielsen, Good design is the beginning of learning

Social Media For Small Business in 30 Minutes a Day

Ben Nielsen, Good design is the beginning of learning

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21 Lessons (1h 21m)
    • 1. Why Social Media?

      1:33
    • 2. Avoid Distractions

      1:22
    • 3. Overview of the 30 Minute Workflow

      1:51
    • 4. Introduction to the Interaction Pillar

      2:17
    • 5. Details of the Interaction Pillar

      3:47
    • 6. Walkthrough of Interaction Pillar Part 1: Using a Social Site

      11:18
    • 7. Walkthrough of Interaction Pillar Part 2: Using Hootsutie

      5:14
    • 8. Introduction to Content Pillar

      3:08
    • 9. Details of the Content Pillar

      4:48
    • 10. Walkthrough of Content Pillar Part 1: Using the RSS Reader

      9:11
    • 11. Walkthrough of Content Pillar Part 2: Using a Read It Later Service

      3:03
    • 12. Walkthrough of Content Pillar Part 3: Using Self Generated Content

      2:53
    • 13. Walkthrough of Content Pillar Part 4: Using Content Sites

      2:08
    • 14. Walkthrough of Content Pillar Part 5: Using the Social Postings Calendar

      2:15
    • 15. Introduction to Audience Building Pillar

      1:23
    • 16. Details of Audience Building Pillar

      2:39
    • 17. Walkthrough of Audience Building Pillar Part 1: Strategic Following

      10:38
    • 18. Walkthrough of Audience Building Pillar Part 2: Strategic Unfollowing

      6:58
    • 19. Doing It All in 30 Minutes

      2:07
    • 20. Consistency is Everything

      1:46
    • 21. Wrap Up

      0:37
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This course will teach you the three pillars of a strong social media strategy. It will show you step by step how to execute each of these pillars. Most amazingly it will teach you how to do it all in just 30 minutes a day. If you need better results from social media but don't think you have the time to get them, then this is the course for you. The course comes complete with Ben's proprietary 30 minute workflow to help you stop wasting time and start getting results.

Meet Your Teacher

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Ben Nielsen

Good design is the beginning of learning

Teacher

I am passionate about good design and good teaching. I believe that anyone can learn simple design principles and tools that can help them create content that is both beautiful and functional.

 

Background: I am a media designer and librarian. My masters degree is in instructional design with an emphasis on informal learning.

 

Motto: Good design is the beginning of learning.

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Transcripts

1. Why Social Media?: welcome to Social Media for small business. My name is Ben Nelson, and I will be your instructor for this course. I am a self taught social media and technology consultant, and I have gained my knowledge through the real world practice of social media. I have worked with many different profiles across every major social media platform, and I try every day to stay on top of the changes that happen in the online world. The big question for this course is how do you do social media on limited time and limited to no money? But before we answer that, we need to address the issue of why you, as a small business owner or employee, is using social media at all. The first answer to that is that every business needs customers, and social media is the easiest and cheapest way to market to those customers. Unlike traditional forms of marketing, social media requires no capital beyond a computer and an Internet connection. The second answer is that success and social media is based both on what you know and who you know. And Social media is the easiest way to know. Period. Social media provides you the opportunity to know what your customers think, what your competitors are doing and allows you to make connections with valuable allies. In short, you cannot afford not to be on social media, but you also can't afford to spend all of your time there. That is where this course comes in. You will learn to do effective social media in just 30 minutes a day. It is a proven and simple method that anyone can learn. All it takes is consistency. 2. Avoid Distractions: the easiest and most dangerous thing to do when managing social media is to get distracted . Don't let this happen to you. The Internet is essentially a web of links all connected together, and there is nothing easier than getting caught in this web. You must maintain focus on. The best way to do that is to set a timer. It sounds simple. You can use a watch, a phone or a browser plug in or any other means of a timer. Just said it for the amount of time you are going to spend on social media and then only spend that much time on it. I will teach you how to do social media in just 30 minutes a day, but that requires a great deal of focus. For the first few weeks, you may want to set your timer for an hour. The biggest way to get distracted on social media is by seen an article you want to read where a video you want to watch. That is fine in its place, but it can easily absorb all of your time. The solution to this is a read it later, or a book marking service. You can use pocket or instead paper as a reader later service or Pinterest to Diego or Evernote. They all work is book marking services this way. You know you can find the content again when you want it, but you are not going to spend your time looking at it now. There you have it. The two keys to focus during social media workflow, our first set, a timer and second save content for later. 3. Overview of the 30 Minute Workflow: in this lesson, we will be doing an overview of the entire 30 minute workflow that you will be learning in this course. You can see it here and you can find your own copy in the resource is section for this lesson. The workflow is meant to be completed in 30 minutes every day, but only after you've become comfortable with all the steps and tasks Will that time for him become achievable. Also, if you skip days, you will need to make up for them with a 30 minute session on other days. It is okay if you do this for weekends or holidays, but don't try and do once a week, 3.5 hour session that would be missing the point and your results would suffer considerably . The 30 minute workflow is built on the three pillars of an effective social media strategy . You can see them here, check and interact, find schedule and post content and community building. These three pieces together give you a strategy that if applied consistently, will get you results during the checking in interacting face. Over here, you will make sure that you were being an active positive participant in the social media community. You'll make sure to answer questions, respond to concerns and interact with others. People on social media want to interact with a human that is actually present. The content face right here is where you will most likely get distracted. During this face you will find and schedule the content you think will benefit your followers during the audience building face. She's right over here. You will try and expand your audience primarily. You will do this through targeted following or through advertising. 4. Introduction to the Interaction Pillar: interaction is one of the key aspects of social media interaction is how you will measure your audiences engagement. But in order to get interaction, you need to give interaction. Remember that social media is a two way street, and people are more likely to interact if they think there is a real person on the other side. One thing you never want to do is to confuse social media with traditional broadcast media . Traditional media like commercials, billboards, print ads or sponsorships has always been one way. You put a message out there and hoped it got to your audience. Interaction. Engagement. Just weren't things back then, but they are now. It's not the same. But all that has changed now. And even if you do, you paid advertising on social media. You still have to remember that it is a two way communication channel. For this reason, when you go to do the check and interact face, you're going to respond in some way toe every person who has interacted with you. The primary ways that you interact on social media fall into three categories. You probably know them best by their Facebook names, likes comments and shares Pinterest linked in an instagram also have likes. But Twitter uses favorites and Google plus uses plus ones. They are essentially the same thing. I have included a chart comparing the different types of social media interactions across the platforms in the resource section For this lecture, when you are seeking to respond to someone, you want to use a comment to do that. If what they have said does not require a response, you should at least still like what they have said so that they know you have seen it and that you appreciate it. If what they have said is inappropriate, you will simply want to remove their post from your page and block them. If they have interacted with you by way of a private message, then make sure that you respond to it with a private message. In addition to responding to people who interact with you, you are going to interact with the content others have shared. People like to know that others feel what they have shared is valuable. So when you like comment on or share something that they have shared, you are letting them know that you appreciate what they have contributed 5. Details of the Interaction Pillar: in this lecture, we're looking at just the interaction pillar of the 30 minute workflow. The whole process of completing this pillar should take you somewhere between five and 10 minutes. Once you have been doing the workflow for a few weeks, in order to start this face, you will open up one of two options. You can see this here in this box where it says open and beneath it. You have the two options social media management software or social media sites themselves . You will open up whichever one will give you the best overview of whether or not people have interacted with you since the last time you were there. Social Media Management software would be a tool like Hoot suite or Hub spot Tweet deck. That makes it easy for you to see multiple streams of content at one time Social media sites, of course, or just the sites that you would regularly go to, like facebook dot com, twitter dot com or Pinterest dot com. It is important that we know here that not all social media platforms work with all types of management software. Be aware that this, as of this recording, Pinterest does not work with any monitoring software, so you always need to go to pinchers dot com itself when you were going to check and interact with that social media site. Once you have the page or software open, you will go and see if anyone has interacted with you. As you can see here on the workflow, you will check for all at mentions, comments, shares, likes questions, direct messages, etcetera. I tried to write down every type of interaction that might come your way, but there could be others. Essentially, what you want to do is make sure that you have checked and responded appropriately to any poster interaction that has involved your profiles or pages since the last time you locked in. If you're using 1/3 party social media dashboards like Hootsuite, you will want to make sure that you have the proper stream set up for monitoring. I will show you how to do that as part of the next lecture. I always try and respond to an interaction within 24 hours. The bigger the business, the more quickly the response time should be. People expect faster response times from large businesses than they do from small businesses Always make sure that the response is you make a respectful, even if you are responding to a negative comment. Social media is a big Met megaphone, so try and always correct customer problems as quickly as possible. If, however, someone is being belligerent, profane or spammy, don't hesitate to lead the post that they've put up and block them. You want to do this in order to maintain a nice environment for your true followers and customers. After you have taken care of any interaction that has come your way, this box, you will want to go on and interact with others. This bottom section of the pillar you will share like and comment on others content using your newsfeed, keyword searches and communities. We will explore this more in depth in the next lecture. What you will find is that the two parts of this interaction pillar will ballots out against each other in the beginning. When you have only a few followers, you will spend more time interacting with the content of others. This lower part as your follower base grows, you will have to spend more time responding to their interaction with you. This upper part 6. Walkthrough of Interaction Pillar Part 1: Using a Social Site: in this lesson, we will walk through the parts of the interaction pillar using my Twitter account. Normally you will do this with each platform you maintain a profile or a page on first, we will do the checking and interacting face. You may want to have your copy of 30 minute workflow open during this exercise. There are two ways to do check and interact. We will start by using the Twitter platform and then I will show you how to use the who tweet platform to do the same thing. Once you're on the Twitter main page which we are here could see this my account with my home feet. You can see if you have any interactions by looking up at the bell and male icons. You can see that I have seven notifications under the bell icon and none currently under the male icon. You can click on each of these to see which notifications that are actually there. It is like this for all social networks. In the toolbar of each social network, there will be some indicator of how many notifications you have. Once you click on the notification, you can see who has interacted with you and have the notifications will normally be a little bit off color, so you can see that once that I've seen are white ones that I haven't seen. It are bluish. If someone has made a comment to you, you should always respond. My only exception to this rule is when it is obvious that a comment is automated were inappropriate. For example, Sometimes when you follow people on a social media site, you will get a thank you message from the This might come as an at mention or is direct message, but it's pretty easy to tell that it's automated. You could just tell that it feels can't and inauthentic. Sometimes the message will even tell you, because it will say something like via just on follow or something like that. You don't need to respond to these type of comments because their robot comments. With each interaction someone makes to you, you essentially have three options that you can take to respond to it. You can make a textural reply where you can indicate that you've seen it, and that you appreciate it with the flag or favorite, depending on which platform you're on where you can block the person if the comment or interaction is inappropriate. So let me look through mine here and see what's going on here. Um, I'm going to you respond to Timothy here. Timothy is responding to a question that I asked earlier about social media pain points. He says that automatic D M zehr pinpoint This is what I was just talking about. And so I'm going to respond Teoh Timothy to let him know that I've seen it and, um, that I feel the same way he does and then this comment here from co schedule from really I'm just going to favorite it. It doesn't need a response per se, but I want them to know that I have seen it, that I appreciate them responding to me. Now, this one here at the top, it looks like this is a spam like I'm not going to click on it because I don't know what it iss. But I'm gonna look at this person's profile to see if they are a fake person and it looks like I have to go to the full profile. It looks like most of what they send out is good and it looks like they probably got hacked . And so they've been posting Spammy leaks to everybody. And that will happen occasionally. Sometimes someone will look like a spammer. They're actually a real person that's been hacked. So I'm not going to you block this person. But I am going to you taken action on this. I'll show you how I would block them. If I wanted you, I would just click on their name so that there thing came up here and then under this gear here, I would look for the block and report, but and click right there. As of this recording, Twitter is in the process of revamping their blocking and abuse reporting system. And so it's likely that that will change a little bit, but it will probably be in the same location. Just the process might be a little bit easier and more streamlined. Now, when you click that button, you go through a list of questions explaining what's wrong with the person, so I'm not gonna block them. But I am going to reply to them, um, let them know that they got hacked and you could block on every social media platform. Sometimes it's a little bit different, and Twitter's recent updates They've actually made it a lot more effective than it used to be. Facebook has a really effective blocking mechanism. So does Instagram, and so don't hesitate to block people that are causing problems. There's just no reason to deal with that. Okay, these ones here are favorites and retweets, so sometimes you'll respond to those. Sometimes you won't Normally a favorite doesn't require any response. You would have to go in and sending that mention to that person. And there really isn't any reason to. Sometimes you want to think people who have retweeted or favorite at your information. I don't suggest just doing that with a blanket like Don't just do it to everyone. But when you really appreciate something, do it. So try and be authentic. Try and be responsive two people. So once we've done that piece of the interaction pillar, interacting with everyone who's interacted with us, then it is time to go look for ways that we can interact with. Other people's content will do this by going into our streams, searches and communities like it's shows on the workflow. This process is similar. No matter which of these sources of information you choose, I'm going to demonstrate with Twitter home feet first, just clued up here and click on home. We're going to scroll through here until I find something that I like and that I want to interact with. So you're just going to scroll through? I kind of read here. I'm gonna respond to Dave, and he's talking about podcasts that I really enjoy, something that will probably talk about a little bit later in this course. But I'm just gonna respond to him and say, And then I'll treated him. And then I'm going to retweet his comment as well. Now here's an important thing to note. You can see that he's put a period here in front of Mike's name, and the reason he's done that is so that it will go out to all of his followers. If he hadn't put a period in front of Mike's name, their Twitter would have only shown that people who follow both Dave and Mike because he's put the period there, they'll show to everyone who follows Dave. And so we want to interact with a few people. I'm going to your favorite Johannes tweet Here, Just let me know that I have seen it and appreciate what she's saying there in my tweet. Now, what you don't want to dio is ever retweet something that you're not sure where the link goes to because you don't want to spread spam and so you can open up the link like this. So I'm gonna go see what Lifehacker really has to say about two factor authentication. And I know that my followers like technology and like their cellphones. So I'm going look through here and see if it looks legit before I retweet it. Now, the other option that I could have done was viewed the summary card here and Twitter itself . And then I can see that, yes, it actually does goto life after and I could read a snippet of it and I could choose to retweet based on that as well. I like to go see the whole thing, but sometimes you don't have enough time for that when we re tweet this to my followers because it looks like it looks like something that would be useful for them. But remember, this is where it's really important not to get distracted, because if I go and I try and re read that entire Lifehacker article right now, it's going to set me behind. If I wasn't sure, if I want to share or I did want to read the whole thing, I would just go ahead and save that to my pocket. Then the next bubble says surges. Now, if I want to check a search, I'm just going go up here to the Twitter search bar. It's gonna be really simple, and I'm going to search for the terms that I'm looking for in this case. I'm going to you check the hashtag Social Media Marketing and just hit Enter to do the search for that. So I'm very extreme. I can choose either in the top tweets or all of the tweets I normally prefer. Also, I can see what's happening in real time on a hashtag, and then I can scroll through here and see if there's anything that I feel is worth commenting on or sharing. The same thing could be done on every other social network. They all have search bars and all of them except linked in use, active hashtag so you can always do a hashtag search. See what's out there. Eight Twitter tools to improve your sales. I like that. It's got a social media examiner Twitter card, so I know that it's from a legit source. So I'm going to retweet. Richard, I remember I'm doing a lot here because this is Twitter and it's a fast moving stream. You wouldn't share this many things on Facebook. You would still want to interact with people, but you might do more commenting and you would do less actual re sharing, okay? 7. Walkthrough of Interaction Pillar Part 2: Using Hootsutie: so we want to look at now. Hoot suite How to do this through Hoot Suite In case you didn't want to use Twitter, who tweet can streamline the process a little bit for you? There's other social media management platforms as well. That can help you, who treats the one that I would recommend for small businesses because it has both free and paid accounts, and the free account works just dandy for small businesses. One of the main advantages here is that you can have multiple streams on a single screen. As you can see here I have my home feet, my at mentions and my direct messages call on one single screen so I can quickly look through them, interact with them and work through this face a little faster than I could on Twitter itself. If I scroll to the right, I also have my search here for a social media marketing hashtag the other option on who tweet would be to group. You're different social networks together so I could put my Twitter direct message is next to my Facebook wall posts, and then I would be able to go through and see how people were interacting with me and what was going on there. I don't want to do that right now because I like to keep the Twitter separate, but it can help you if you're running a bunch of different accounts to put them next to each other. Who'd sweet works with Facebook, Google Plus Twitter and leaked in? And so if you're using those or multiples of those in a single business, then it could be really helpful to use Hoot suite for that. Something I want to mention here is that who tweet isn't perfect has it take ups and its problems? But they are very responsive and helpful, and every social media management platform will have its problems because they're dealing with an industry that's constantly changing. These guys are constantly updating their APS, making changes to them, and so it there's always the potential that things will break it. Things do break, but the hoot suite folks are really helpful there, one of the most responsive companies that I know, and if you tweeted them, they will almost always get back to you within the hour. Try and fix your problem. That being said, some people will decide that they would rather just used to cite themselves so they'll just hang out on Twitter and you all if they're checking interacting there. But for most people using a program like Who, Tweet will speed up the process considerably. One thing that you will want to do if you choose to use something like you'd suite is to set up searches that allow you to monitor words that are associated with your brand. And so over here I would go and I would choose whichever platform I want to monitor. Let's say that I want to monitor Twitter, and I would choose the search, and then I'm gonna choose something that has to do with my grant and as an example, my brand is about social media consulting. I'm already watching social media marketing, but I might want to monitor social media just as a search term itself to see if anyone has questions or queries about that that I could answer that will add one of thes surgeons. It's not a hashtag search just looking for the word social media and not everything in it will be good, so you want to be kind of wary of that If somebody's hosting bad things, you can always go ahead and block them from the feed. But this type of monitoring is important, particularly as your brand gross, because it will allow you to see if you have advocates or detractors and be able Teoh, thank your advocates and help your detractors as quickly as you possibly can. Another thing to notice. If you ever use a hashtag in your social media marketing like it's part of a campaign, you will want to set up streams and watch that hashtag very closely Social media campaigns can go awry, and so you want to be monitoring that. So that is basically the interacting pillar. Using hoot suite would be much the same as using Twitter. You'll just gonna scroll through home feed looking for things that you can interact with. And a good thing to know. Here is where you have these little jagged edges. That means who tweet has taken out some tweets to kind of convince the stream. You can click on that to load the rest of them, and you can check your mentions. And just like I responded from the other one, I could respond here one thing to know is that the favorite icon is underneath the drop down menu here, and that's so it's not right in line with the reply in the Retweet, but it's still easy to access direct messages. They can all be replied to you and sent out of huge sweet and so it's pretty much the same . It's just a faster way of handling it. And who treat has other advantages that will talk about in later lectures. And that's it for the checking and interacting pillar. Just remember that this is an important part of your social media strategy that allows you to be an active member of the social media community. 8. Introduction to Content Pillar: content is the media part of social media. In order to share what you have, you have to have something to share. And there are three basic questions you need to ask yourself first, What should I share? Second, when should I share? And third, how much should I share? All of these are very dependent upon you, your business and your audience. So since you and I aren't actually sitting down together and I don't have intimate knowledge of your situation, I will try to give some rules of thumb from my experience. But don't be afraid to experiment on your own, to find out what works for your audience. There is nothing wrong with trying something new on social media because social media is actually very forgiving. Despite what you might hear in the news, you should not do anything that is inappropriate or stupid, and certainly don't keep doing something that isn't working. But don't be afraid to try new approaches. It's social media and everything is new anyway, that being said, here are some rules of thumb. To help get you started on any social network you are using, you should be posting content every day, My only exception to this is linked in where content sharing is not the focus of the platform. The amount you share every day should be based on the speed of the platform you're sharing to. For example, the Twitter and Pinterest feeds move much faster than the Facebook feed. As a general rule. In my experience, make 1 to 2 posts per day on Facebook and Instagram, 2 to 4 on Google, plus 5 to 25 on Twitter and Pinterest, and 123 a week Onley dead. Do not attempt to use your own content for everything you share. First off, it will kill you to try and produce that much content. And second off, you look like a narcissist that nobody wants to interact with because you can't and shouldn't share only your own content. You need an effective system to bring you relevant content that you can share with your followers. We will talk more about that in the walk through portion. For this pillar. You should post at the times that your audience is most likely to see it. The first moments of your post life will determine how long it lives, So you want to give it the best shot possible of being seen and interacted with. You may not know this starting out, and that is fine. You will just need to do some of that experimenting we talked about earlier. You can also gather data from places like Facebook Insights or follower. Walk to try and get a handle on when your audience is online. Do not trust data on the average times people generally are online. That does you no good. You need to know when your people are online. It needs to be specific for your audience. Also, keep in mind that this data will change as your audience grows and also throughout the calendar year. So it is important to evaluate this regularly. I think once a month is a good gold to shoot for. All right. The most important thing to remember is that content is extremely important to your social media strategy. Without it, you really aren't a participant in the social space, so you need to be sharing something 9. Details of the Content Pillar: Now let's zero in on the content pillar of the 30 minute workflow. As you can see, this pillar has two basic parts. First finding the content and second posting and scheduling. First, let's talk about finding the content. As you can see, there are three bubbles here representing three different places to find content to share. The first it's the RSS reader or the Read It later service. Now our S s stands for really simple syndication and it is your best friend. When it comes to finding quality contact, I recommend that you used the RSS reader feed Lee because I find that it is one of the best since the death of Google Reader. But there are lots of different options for RSS readers, and you can try different ones out to see what you like. We'll talk more about this in the next lecture. The other option included in this bubble is the Read It Later service. You can use a service like pocket were instead paper. Of course, we talked about thes before when we talked about saving content that you find when you're on social media to avoid getting distracted. Sometimes you will want to share that content that you found, and this is when you would do that. So that's what you do with other people's content. But as you can see here in the next bubble, we also have self generated contact. Self generated content is anything that you have made yourself so a block post that you've written in pictures that you've taken or videos that you've made, or anything else you might have created where your employees might have made. You always want to share your content out to your own social networks so that you can drive people back to your site and to your other channels. In fact, you will probably want to share more than once because not everyone sees everything that you post every time. Just make sure you space those posts out appropriately for the network that you're posting Teoh, for example, you'll want to put more time in between them, say, a day or two on Facebook. Then you do on Twitter, where you might only have an hour or two in between. The last bubble in this portion of the pillar is content sites. You can see that in parentheses. I have put YouTube and Pinterest as examples of content sites. Now I know that YouTube in pictures can also be considered social networks in their own right, and you might be posting to them. But they're also awesome places to be able to find quality content that you're looking for because they allow you to create highly refined streams of contact. We'll talk more about this in the next lecture. Once you've found some content using one of thes three methods, you will need to either post or schedule it. I suggest for the content that you're doing in this section that you will want to schedule it. This is just to make it viable to be able to do this in 30 minutes a day. You could spend your whole life on social media, but you shouldn't spend your whole life on social media. You need to be able to post content during all times of the day, even when you aren't sitting on the Internet. In order to schedule a post, you will use either social media management software or social media sites. This should seem familiar from the first pillar. Social media management software will be things like who tweet, tweet, get social media sites will be places like Facebook. Not all sites have their own schedulers, so you will need to use social media management software for some of them. And, of course, some sides like Pinterest won't even allow you to use their party software, and you won't be able to schedule to them at all. This could change at any time, and you may be able to schedule soup interest or other sites that don't currently support. It was quick. Google search should show you what's the currently available The last thing that you can see on this pillar. This instruction To consult the Social Postings calendar, you can find an example of the Social Postings calendar. The resource is for this lecture. The Social Postings calendar is just a simple spreadsheet, but it allows you to keep track of the number of times you posted teach Social Network each day and during that week, and it's just a good thing to keep track of. Even though it seems simple, you want to be able to recognize it and see that all visually, that's it for this segment. The next video. We'll give you a walk through of how to go through this bill 10. Walkthrough of Content Pillar Part 1: Using the RSS Reader: All right, let's jump into how to do pillar to finding, sharing and posting contract. The first thing we're going to do is hop into our RSS reader to look for content. Now I am using the RSS Reader Feet lee at feed li dot com, but you can use whatever RSS reader you feel comfortable with if you aren't currently using one. I would suggest looking into feed Lee because it's very user friendly and they have a great team behind it. Very Responsive team and the free version is totally doable for most small businesses. The idea behind the RSS reader is that we're not just going to go searching the Internet for content to share each day. We've already organized places that we know produce good content into the RSS reader so that we can find it when it becomes available. This way, I'm not going to go check a website every single day to see if they've put something new in . I'm just going to use feet Lee to see if all of the websites that I care about have produced something new and then I can see a little snippet. As you can see here in this post and the headline so I can kind of tell if that's that I'd like to share before I go and look at the entire article. I can kind of weed through it that way, because even though the sites I put into my RSS reader are sites that I enjoy, not everything they produce is something that I'm going to want to share now. Here in this feed Lee, if we go over to the left hand side bar, we can see that I've organized my blog's here by blogging and social media. Those air two topics that I care about and I've organized them here in this feed lee the numbers along the side. Show me how many blocks I haven't read inside. Each of those so fiddly is constantly going in and checking through these blog's checking there websites to see if there's anything new there that I haven't seen before and it pulls it all into this centralized location. This can save you so much time and really allows you to trim your workflow down to 30 minutes because you don't have to type it in. If I had to go check each of these, I would have to open up a new tab in my browser, and then I would have to type in co schedule, blogged and go there. And depending on how fast made and it is, that might take a while. And then I can scroll through and look at what they've put out. It's much faster for me to just use feed Lee. There it is right there. Everything that they've put out that I haven't read yet. So let's look here. I'm going to go down to you social media and see what's new that I haven't, um, seen yet and kind of scan through feed. Lee will surface the best articles up as featured at the top of most feeds, and then it will show all the rest or all of them in chronological order. So let's see what we've got. This looks like an important article for my audience, so I'm going to click on it. It comes from the fine folks over a hub spot. Now I want to actually go to the page itself where the article is found. In order to share it, I could have read it there on feed Lee or I could read it here. And I want to make sure that it's something that I feel comfortable sharing with my audience, just like you do when you're sharing other content on social networks. You want to do that when sharing anything, So I'm gonna scan through this, see if that's something that I I feel comfortable sharing. And then in order to share it, I'm going to go and grab the actual Earl itself. That's why I came to the Post so that I could get the girl and actually direct people back to the original source of the content. I don't want to direct people someplace else because I want to be a good member of the community and direct people back to the original creators of the content. And then I'm gonna jump over here to my Twitter feed and create a new post. I like to ask a question when I'm posting a lot of times. So I say, Did you see the update? Do you Facebook graph search and then I'm gonna put the u early. I'm also going to say where I got it somewhere safe via at Hub spot, because I want people to know where it came from and also allow Hub Spot to engage in the conversation around the post that they've created Now. The disadvantage here is that when I tweet this, it's just going to go out right now. I'm not going to have the opportunity schedule it, and it's gonna have this really long u R L inside it. Or if it's too long, Twitter walks. You shorten it with their own u R l short inner, but it will still not look very pretty because they just kind of cut it off. And so that's not how I'm going to share. But that's one way that you could share. I'm actually going to share using hoots. Wait so that I can schedule it. So I'm going to go ahead and delete that and jumped back over to the post here where we were, and then I have installed on my browser the hoot lit. It is a nice little option for sending out posts, so it will just pop up with the box. It grabbed the URL and shortened it into an alley link right here. You can see that, and it pulls in the title of the Post. I don't like to post with just the title because I want to put my comments in and be an engaging real person on social media, and so I'm going to type my own portion out, and this time I put in a relevant hashtag. I'm asking a comment so that people can answer it. And then I also want to say where I got it from, just like it did before. And there you have it. Then I commune schedule it. And when you schedule something, it's always a good idea. If you have the editorial calendar handy and you can find a copy of the Social Postings editorial calendar in the resource is for this section, and I happen to know that I want an article like this to go out towards the evening time when my fans are getting done with dinner and they're kind of relaxing and checking their feet. So I'm gonna aim this right for about six o'clock my time zone, cause I think that will be optimal. And then I'm just going click schedule it, and that's going to go out to them at that time so you can see it's easy to dio. It's easy to schedule it and get that leak short end up. And so that's an advantage of using Hoot Suite over just posting to the Social Media platform directly. So that's how you would do it with the Norris s reader. Uh, just to recap that real quick we used the RSS reader feed Lee went to the page itself and then used the who let browser plug in to send that out via Hoot suite. 11. Walkthrough of Content Pillar Part 2: Using a Read It Later Service: Now, the second place that we're going to want to check for content would be the Read it later service. So I'm going to jump into my pocket here, and I have a bunch of article that I have saved and right here looks like a good one. The 15 of the best browser instruct in extensions to improve your social media marketing. Now I want to get to the original. So I'm going click view original because I always want to share that original you, Earl. So this will pop up and populate here. And so these are things that I might have found while I was out doing social media interaction or something. I didn't know if I want to show the article, so I would save it for later, or maybe when I was reading through a news app or something, I found this and just save it for later so that I could get back to it. And so this I'm just going to scan through here and see if it looks like it's something worth sharing with my fans and looks like it's pretty good. Looks like they've got some useful tools here that I think my fans would really appreciate things that I would probably appreciate as well. So that is a very useful thing to have. And so I'm just going click the hoot lit just like I did before. Pop that up and then I'm going to you go through the same process of sharing that that agent before and type out my own thoughts on it, and then I'm going to go ahead and schedule it. And I already have one scheduled for this evening. And so I'm going to head for the later evening. Has a choice, right when I think people will be kind of winding up the night doing their check last checks on their social media. So I'm gonna put that in for 10 o'clock my time, have a lot of followers on the East Coast, and so that's a good range There. It will put it right around the 10 o'clock my time midnight East Coast time frame that I'm going to go ahead and schedule it. That's basically how we would schedule it using pocket or read it later. Service 12. Walkthrough of Content Pillar Part 3: Using Self Generated Content: now, the next thing that we need to talk about is how to you schedule your own content. And so I have my block here and I am going to look for a post that I think would be useful for people to see. And I'm just going to do that by searching my block for Facebook that I can share a post about Facebook. It will pull it up. Whatever blogging service you use, it should have some type of a search function. The idea here is that you want to share content that you produce more than once because producing content takes a lot of time and effort. And so you might share something once on the day that you produce it and then you might share it the next day and then you might shared a week later. You might share it a month or two later. Then you might share a year later. It all depends on how relevant the content stays. This is why you want to try and produces much long term relevant content as you possibly can. This is post how to make Facebook better, and I think that will be useful for my audience. Still, even though it's been a few months since it was published, and once I'm on the post, I can just use the hoot lit again to schedule that now I could take it and I could use one of thesis. Oh Shil plug ins that's at the bottom of the page. Make most blog's. Have I could do that, but then I won't be able to schedule it. So I don't really want you. I want to use Hoot suite so that it can schedule it at an effective time. No, that's gonna pop up. And normally these who lets would open up just in a pop out window. But because I'm in full screen mode for screen casting, that pops up in a whole new tap. Basically, I'm just going to you just here and then I'm going to say, and then I'm going to you schedule it. I'm going to schedule it for tomorrow because I already have enough scheduled for today, and I'm going to choose to do it in the morning when I think people will be checking their social media morning and then I'm just going to click schedule and it should go along there 13. Walkthrough of Content Pillar Part 4: Using Content Sites: the final place that we need to talk about finding content is from content sites, and I list both YouTube and Pinterest as content sites, as I mentioned before, because they're able to provide you highly refined streams of content, I was going to show you how you would build that, essentially posting and scheduling from it. It's the same as you do from the other sources. You go to the original source of the article or image, and then you schedule it using cooed sweet or another social media management platform. Or, of course, you can always just copy the URL and posted directly to a social media site. But how you would make it a highly refined stream content is by following boards that are relevant to your area. So I'm just going to go and search for social media marketing. Then Pinterest will pop up here with a whole bunch of pince. But what I really want is the boards, because I want thes pins to be in my home feed from the beginning. And so I want to just follow the relevant boards that people are pinning social media marking the information to so I would look through here and I would see that there are a bunch of boards that air definitely relevant to me when we just follow those Mr Few of them so that I can have a nice stream of content on my home feed that has to do with social media marketing. That's basically all it takes to you be able to do that portion of it. And then when you find a pin that's relevant to you, it's fairly simple to be able to go ahead and just schedule that just the way you normally would. We would want to click on the pin and then click through to the site itself, and then we go through the regular scheduling process. I won't rehash that here because we've already been through it about three times. 14. Walkthrough of Content Pillar Part 5: Using the Social Postings Calendar: the last thing that we need to go over briefly here is the Social Postings calendar, and I just want you to see what it looks like in the screen cast. You confined your own copy in the resource of section for this lecture, as I mentioned before, but you can see that this is just a simple spreadsheet, and along the left hand side are listed the types of profiles and pages that you might have . So your Facebook profile Facebook Page, Google Plus Twitter linked in and you could add others Pinterest, tumbler, instagram. They could all be added in here in the same way below those There's listed different types of posts, and you can fill that out however you want. I have some basic ones here. Image. New Blawg article, archived articles, someone else's article, a video question quote, new story and replies. This is just so that you can keep track of how much you've done each week where possible I list along the top is you can see here in the Facebook page option the best times to post each day. These air just example times you shouldn't use these. You should find your own, but it's useful toe have that up there so that you know what times to schedule it and just have this open when you're doing this pillar of the workflow. When I've done something, let's say that I had posted, uh, someone else's blood article to you, Facebook and I will just put a one in there so that it's easy to total that up. If I were to post, let's say to Twitter two images on a Tuesday, I would just post to you right in there. And then it's easy for me to total it up at the end of the week. How many times I posted to each platform and see if I met my goal for that week. It's easy to see what the goal is because I've put that in parentheses next to each of the types of profiles. You can see that here's his Facebook profile. 1 to 2 Facebook page wanted to Google, plus 2 to 4 and so on, and that's it for the Social postings calendar. It's easy to use. It's easy to make. You can take the template provided and just put your own information in there. That's it for this pillar of the workflow 15. Introduction to Audience Building Pillar: all right, we have now made it to the last pillar of the 30 minute workflow. This pillar is community building, and it is crucial to any social media strategy. If you don't have a community, then there's no point in posting things that is essentially the same as talking to an empty room, which nobody likes to dio Now, of course, in the beginning, you might post and have no community there to hear it. You do need some posts before you have a community so that potential followers can see what type of person or company you are. But it is important that you actively build your community from day one or if it is too late for that whatever day you happen to be on right now. So the important thing to remember here is that you don't want just anyone in your community. You want people who are relevant to you, preferably people who will buy whatever it is you're selling. Want to read whatever it is you are writing or who need to learn whatever it is you are teaching. So how do you find those people? Well, the truth is, those people are all in a certain spot. That spot is the juncture of interest and activity. By that I mean that they are both interested in your topic and that their active on the platform that you're using, when a person meets both of those requirements, then there in your target audience this will make more sense as we make our way through the next two lectures. 16. Details of Audience Building Pillar: here we are looking at the third and last pillar of the 30 minute workflow. There are two major sections of this pillar for anyone who doesn't want to spend money. For those who are looking to do some more traditional marketing, there's also advertising at the bottom. As you can see, the pillar begins with targeted following. This is when you will actually go in and follow people that you think I would like to follow you back. One thing needs to be made very clear right here. That is, that you are not going to be a spammer. You're only going to follow people where you have a reasonable indication that they're interested in your topic and you're only going to follow a reasonable number of people each day. That reasonable number will fluctuate depending on how big your community is. In the beginning, you can only follow a few people say 10 to 15 a day. As your community grows, you will increase to 30 of 50 and then 70 to 100. But you will never go much beyond that because you're trying to keep it all the 30 minutes a day and you can't feasibly do more than 100 people and still get it all done in 30 minutes a day. What you'll find is that some of these people follow back, but not all of them will. So you will need to find some way to get rid of those people who don't have an interest in following you back. The reason you need to do that is that if you're ratios, get off by too much meeting. You are following far more people that are following you. You will begin to look very spammy even though you very carefully followed in a targeted way, you will still expand me just because you're a shoes are off. This situation necessitates unfollowed. Owing the second part of this pillar, the key to good unfollowed owing is normally to have some third party software to alert you to the people who aren't following you back. I will demonstrate how to do this in the next lecture. Now, the third and final part of this pillar is advertised. If you're willing to pay for it, you don't have to pay for advertising to be successful on social media, but it can speed up the process. I'm not going to go into depth in advertising in this course, but I will say that it is important to follow the same principle of targeting for advertising as you do when you are following. 17. Walkthrough of Audience Building Pillar Part 1: Strategic Following: all right. In this lesson, we will be going over how to use targeted following to find people to build your audience and how to use targeted unfollowed. Owing to put your ratio numbers back in balance again, we will be using my Twitter account again as an example. First thing you need to do is open up your social media site or you might you be using some special management software for this? But I personally prefer to do the following inside the if the actual site, because I think that makes you a more authentic participant on social media. And then I prefer to use third party software to do the unfollowed because that's really hard to manage without some type of software to help you. So remember that we're looking for people who sit at the juncture of interest in our topic and activity on the platform that we're using. And so for you that that could be anything. You might be a realtor. You might be looking for people who are interested in housing. You might be a retailer might be looking for people who are interested in buying certain products, or you might be a instructor of a certain topic and you might be looking for people who are interested in that. It really doesn't matter. Social media has all of everybody on it. You just need to find the people who are interested in that topic and active on the platform that you want to be used. So in my case, I'm looking for people who are interested in social media and who are active on Twitter. The 1st 1 I will show you is to use a hashtag. In this case, I'm going to once again use the hashtag social media marketing just like we did when we were looking for content to interact with. But this time we're going to use it to you find people to follow one thing that it's important to understand when we're doing this. So you want to be aware of what your goal is when you go out to follow people, because different types of following strategies will yield different types of audiences. For example, on this one on so hashtag social media marketing, I am likely to be falling people who will help me to build a strong audience within the field of social media and bring me a lot of useful information with what they share. But I'm not likely to find clients directly from this following because most of the people who are posting this hashtag already know a lot about social media, and so they're not in need of the social media consulting services that I provide. So just keep that in mind as you move forward with following, try and follow based on your interests. So Twitter will always try and give you this little who to follow box, which can sometimes be useful and sometimes not. I prefer to just kind of go on and find it won't give you enough good ones there to really make it worth your while. But let's see. Here were you scroll down. What you're looking for is a tweet that looks like it's relevant to your topic and that it has a good number of interactions. That's right. Here you see the number of retweets, the number of favorites. So this is it's really hard to predict whether or not you'll find something with a lot of interactions because certain hashtags get mawr interaction than others and some hash tags are more active at different times of the day or the week than others. So you just have to experiment with it, play a little bit. Now this one looks interesting. So it's about marketing social media. And so I'm just going to go ahead and open the tweet up by clicking on on it there. And then, if I click on the number of one of the interactions, I'll get a list of the people who've interacted along with a section that shows their description of themselves and the follow. But so this is a better option than just going and finding somebody's follower list and following everybody on that. Because I know that these people have interacted within the last couple days or so. Like this was posted about a day ago. And so these people are have been active in the fairly recent past on it, and they're interested in this topic, and I can look through, see their pictures and their descriptions and make sure that they are a real person. And then I'm just going to kind of follow the people who look like they're real people. I don't like to in my position follow a lot of businesses, which is what the's look like here. I would rather follow people who look like real people and like the I actually have something going on unless I know the business. And I know they produce quality content, and so I just kind of scan through. Some batches are better than others. I'm not finding a ton of people here that I want to follow, but I found a few, and so then I'll just x out of that when you hit one with that has a lot of people you want to fall. You can get through this really quickly because you could just follow 10 50 people right there in that one tweet. But sometimes you have to do a little bit more, and we need to go do that anyways. For this example, you don't want to follow spammer. Spammers will go around, and they will retweet a lot or favorite a lot to try and get people to follow them. You can normally tell because they normally have a fake picture or they're still using the fake photo that you get when you first start on Twitter or their bio says something about getting you 1000 retweets or 500 Twitter followers or something like that. You can only judge spammers and not follow them. So this all takes a long time to explain and to kind of go through and demonstrate. But it really doesn't take very long in practice. And so it should just take you a couple minutes to be able to do this each day. Let's talk about another way to find some people to follow, and that's to go to the page of a thought leader in your industry and see who this interacting with them. So in this case, I'm going to go to Michael Steele Zehner because he is a thought leader on social media. And so I know that his topic lines up with mine and so that his followers were likely to be interested in what I share as well. And he has lots of followers, so he's likely to get a lot of interaction. I'm going go down here and see where he's getting some interaction. This is a Twitter tools to improve sales. It sounds like something that's up my alley, and so I'm going to click on it. Open up the tweet and then click on the retweets. See what we have here. And here I am, getting a lot of people that look like they're right in my market, so I'm just gonna go down and follow them. We'll even remember you would do between 10 and 50 each day. Just slowly build that up. And so that's a good number for now, because we have a couple more examples that we're going to go through. But that is thief thought leader method, and it's a great way to go a great way to find a lot of good followers. And then there's 1/3 way, and that is to use a Twitter list. And so this time I'm going to search on social media marketing. But I'm not going to use the hashtag. I'm just going to use the words, do a search on it, and Twitter will pull that up. Here. It's going pull up tweets and people between about it. But what I really want this over here on the left hand side is the timelines that's going to show me the Twitter lists about social media marketing and you can see that people are making lists that have to do with social media marketing, and I'm going to choose this one here called Social Pros. Now there's a couple things I can do to find people to follow Here. I can either follow the members of the list, and those people will likely be influencers on the topic where I can follow the subscribers of the list. So let's just see what that looks like. If I click on the members, I get a list of all of these people, and I could just follow some of them. And the nice thing is, somebody's already sorted through these people because they've put them in their list. And so there, mostly already vetted. It still doesn't mean that you will want to follow everyone, but it's a little bit more cleaned up. But I can also click over to the subscribers and these people who I know are interested in the topic because they've subscribed to the list itself, and so I could follow those people. The other thing I can do is go to the tweets and I can take the same idea here, and I could actually follow people who interact with this content. If this content gets any interaction, which it looks like we're pretty low on interaction in this particular stream. Sometimes there will be some. Sometimes there won't be. This one's got something so I could actually click on that tweet and go to the retweets and see if there's people there who are worth following and just follow a couple. And so those are the kind of the three ways I suggest you go about it. Look at hashtag and the interactions that happened on those hashtags. Look at thought leaders, tweets and the interactions on there and use lists to find either members or subscribers or people who are interacting to follow. I would say Try and mix up those following methods because you go a little stale if you always use the same being every single time. So try and mix it up. Try and use different sources. Different hashtags, different thought leaders, different lists to find the people that you want to follow, 18. Walkthrough of Audience Building Pillar Part 2: Strategic Unfollowing: Now, of course, there will be some percentage of people that just don't follow you back, and then you'll need to unfollowed them because you're ratio will get out of balance. So if we go back to my home feed, we can see what my ratio is that now my ratios not too bad. I'm only off by about 200 I am still under the number of people who are following me so I might not need to do and on following at this point. But I'm going to show you how to do it anyways, and it's good to stay up on it even if you're ratios not too poorly off. And I do that by using this site called Manage Flitter, that there's an important thing to remember here, and that is that there's nothing wrong with people not following you back. It just means that even though it looked like they were likely to be interested in your topic, that they weren't and that's OK, you just need to get rid of them. So they're not taking up a spot that someone else could be using and that it's not making you look spammy because the ratio balance is off, so I use managed flitter. And there's lots of different programs that claim to do this for Twitter aren't as many fourth e other sites, but managed flutters. The one that for Twitter that I found works best and it's got a free version. That's again find for most small businesses. You won't need anything more than that. And so I won't recommend paying for anything but on Google. Plus, you will need to do the same type of thing. And there's only one program that works really well there and that circle a scope, which I will have a link to in the resource is section that cost $47 for a year's worth of service, and it's well worth the money. If you're looking to build a platform on Google Plus and then on Pinterest, you'll need to do the same kind of thing. There's only one program. It works really well there that I found us well, although there could be others to them, just haven't run across yet. The one there is called in Jupiter, and that cost $40 for a lifetime license, and I will have a link to that as well. I don't have any affiliation with any of the services that I have mentioned in this course , but they're just resource is that I found that work well and I wanted to give you some options to work with. None of them are perfect, however, and I've had hiccups and troubles with all of them that really it's just the nature of social media work because it changes the sometimes the sites themselves will make changes to their AP eyes or their terms of service, and it will just throw things off a little bit in the third party software. But the ones that I recommended, the ones that I found that work best consistently. Also, it's much easier to use 1/3 party software, even if it has some pickups than it is to try and do the unfollowed owing yourself. So here I managed flitter. What you'll do is you'll just click signed in or sign up. If you've never done it before and then click continue to Twitter. It's going to jump in, grab your twitter through the twitter a p I and pull everything in and do an analysis on it . Once it's done that it's gonna pull up a list of everything. It's going to start you on this page called Not Following Back, and that's where you normally want to be. There some other options that it will sort people into, like no profile image. It will show you all the eggheads, non English, in case you are only marketing to people who speak the English language and inactive people who just haven't tweeted in a long time. But not falling back is the one that you're primarily concerned with, and then it will list all of those people for you and give you the unfollowed by an option . This is much easier than trying to sort through your Twitter list yourself because Twitter won't tell you if they're following. You're not until you actually click through to their profile. Now what you can see here is these are people that I just followed in the following session that we just did, and so I don't want to unfollowed them because they haven't even had a chance to follow me back at them and have a chance to see that I followed them and choose whether or not they're interested in following me back. So I need to find a way to you. Get back to you the older ones that I followed less recently and that is under this order bite. Once you click that, you'll get the list of different ways to order people you want to choose follow order. But you want to reverse it so that its least recent first No, I have quite a few people here at the beginning of this list that people that I want to follow even if they don't follow me back. And they're just thought leaders in my industry that I really care about what they have to say, regardless of whether or not they follow me. If I paid for managed flitter, I would be able to white list these people and they won't show up. But I don't find it too annoying toe. Just scroll past them and find where that list kind of stops, and that's gonna be right about here. And then I'm just going to be able to go in and like the unfollowed, but on these people that I don't want to be following anymore. Managed flitter will start you out with just 100 on follows, which is fine as long as you stay up on it you want shouldn't need any more than that. But it will give you some things that lets you increase that limit if you want to. So you just click on follow. It's gonna tap into the twitter a p I and unfollowed those people for you. And it's really quick and easy doesn't take too long. You know, some people that you school over and you don't follow, but most of them, you just don't need to have them around. They're not interested in following back, so they're not interested in what you're saying. And so you just take a couple minutes to do that. It doesn't take very long, and you can get your list down pretty quick. So try and make sure that you do this every couple days to about once a week just to keep your numbers in balance and keep things easy for you to take care of. You don't wanna have to try and do 1000 people at once. That's just going to be difficult and confusing. So stay up on it. Remember that consistency is the key the third and final part of the community building Pillar is advertising, and we're not going go into depth in that in this course. But you'll use the same type of targeted ideas that you do in following if you do advertising, and that's it for the community pillar. 19. Doing It All in 30 Minutes: Now that you have seen examples of all the different pillars in action, let's talk about how you can do this all in 30 minutes a day. There are two keys to making this work. We have talked about both of them before, but I want to re emphasize them before we finish up. The first is not to get distracted, and the second is to be consistent. Both of these will take practice in order to be able to accomplish them with regularity. But that's really all it takes. Practice, practice, practice. I suggest you start by giving yourself more than 30 minutes. You need to work up to that. So start out by giving yourself in our like I talked about before. And then over the course of a month, slowly work yourself down to 30 minutes a day. Remember that you need to do 30 minutes for every day, regardless of whether you work those days or not for days, you don't work. You simply need to put in a 30 minute session of time on a different day. Now you could spend much more than 30 minutes a day. You don't need Teoh if you want to see results faster. You certainly can spend more than 30 minutes a day, but I would never recommend spending more than an hour for a small business is social media . Try to avoid going on splurges where you do a whole bunch of social media for a week or so and then none at all for another month. Try to make sure that you do everything consistently a little bit every day. This will prove far more effective, then splurging and burnout. Most of the time, the people that people waste doing social media is just a function of them sitting around thinking about it and not actually doing it. This is because a lot of people don't know what to do at any given time. But the 30 minute workflow removes that problem because it tells you what to do and the order to do it in. But it also gives you the flexibility to change up the order if you need to. For your circumstances, I will talk a little bit more about consistency in the next lecture 20. Consistency is Everything: Now I know that it probably feels like I'm beating a dead horse by talking about consistency again. But I really feel that this is the most important thing that you could get out of this course. Consistency is everything in social media. If you are not consistent in the work that you do, you will not see the type of results that you want. You must put consistent effort over sustained periods of time in order to see great results . That is how social media works, and that is how life works. You must be consistent in doing the small things every day. The question then becomes, How do you be consistent about it? How do you make yourself do what you need to do every day? Even though social media it's fun. It can get monotonous at times. And there are about one million other things in this world that a small business owner or an entrepreneur should be doing and looking into in any given day, you just must think of it as a necessity, something that you can't go without, like eating or brushing their teeth. The things that you need to do in social media are not hard. You just have to remember to do them. I would suggest setting aside a set time as an appointment in your schedule every day so that you don't let other obligations interfere with it. Then you have it on your calendar and you will make sure that it gets done. Once doing social media daily becomes a habit, it will be easier to make sure that it happens because it will be a normal part of your routine enclosing. Just decide now that social media is an important part of your business strategy, and you're going to make sure that it gets 30 minutes of your time every day. Write down your goals for social media and put them someplace where you can see them. This will help you maintain your vision and your consistency. 21. Wrap Up: There you have it. You are now a fully trained practitioner of the 30 minute social media workflow. I hope that you have enjoyed this course, and I welcome your questions. Social media is a great advantage to small business owners and entrepreneurs because it allows them to access people that they would never have access to through traditional media outlets. So please go out and use what you've learned here to make your business successful. I would love to hear your questions, your success stories and ways that this course could be improved. Please use the you Timmy discussion feature or instructor page to contact me. Thanks so much for being part of this course.