Social Media Content Strategy Master Class | Gus Younis | Skillshare

Social Media Content Strategy Master Class

Gus Younis, Marketing & Social Media Strategist

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8 Lessons (29m)
    • 1. Introduction

    • 2. Objectives & KPIs

    • 3. Finding the Content Sweet Spot

    • 4. Creating Themes

    • 5. Managing Themes Balance

    • 6. Content Frequency

    • 7. The Hero, Hub & Hygiene Model

    • 8. Project


About This Class

One of the most challenging tasks for marketers and business owners on social media is figuring out what content to post.

Learn, step-by-step, how to build a social media content strategy that delivers results with marketing and social media strategist Gus Younis.

This course is for all levels. There will be some advanced concepts, but it won't be difficult to understand for beginners.

I believe in learning by doing, so I'm offering a free social media content strategy template with this course so you can build a social media content strategy for your business or for your clients using what we learned.

If you're a business owner, content creator, building your personal brand, work in a marketing agency or have your own agency; this is a course not to be missed.

Make sure to follow my Skillshare profile as there will more interesting courses coming all the time.


Gus Younis is a marketing and social media strategist with 19 years experience in marketing including 9 in social media. 

Follow me on Twitter for the latest news and tips on marketing and social media @GusYounis.





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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Gus Younis

Marketing & Social Media Strategist

Hello, I'm Gus Younis, a marketing and social media strategist for the past 19 years including 9 years in social media marketing. 

Managed two successful marketing agencies working with both startups and Fortune Global 500 brands. I write on my blog at, public speaker, media commentator, and a judge at several marketing and digital awards events.

I write about marketing and social media on my blog and share the latest updates, tips, and analysis...

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