Social Media Content Creation in Canva: From Beginner to Advanced | Maggie Stara | Skillshare

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Social Media Content Creation in Canva: From Beginner to Advanced

teacher avatar Maggie Stara, Digital Marketer & Top Teacher

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

38 Lessons (4h 53m)
    • 1. Welcome!

    • 2. What You Need To Know

    • 3. Psychology of Colours

    • 4. Hex Codes and Colour Palettes

    • 5. Understanding Licensing

    • 6. Finding Free Images and Videos

    • 7. Finding Your Fonts

    • 8. Design Dos and Don'ts

    • 9. Canva Introduction

    • 10. Get to Know Canva Pro & Free

    • 11. Beginner Canva Hacks

    • 12. Your Canva Workflow

    • 13. Inspiration and Moodboards

    • 14. Canva for Social Media

    • 15. Inspirational Quote Graphics

    • 16. Instagram Stories

    • 17. Instagram Highlights

    • 18. Master Transparent Backgrounds

    • 19. Captivating Carousel Posts

    • 20. GIFs and Meme Posts

    • 21. Turn Yourself Into a GIF

    • 22. Plan Your Grid in Canva

    • 23. Facebook Banners

    • 24. Animated Pinterest Pins

    • 25. Video Ads

    • 26. YouTube Channel Art

    • 27. Clickable YouTube Thumbnails

    • 28. YouTube End Screens

    • 29. Canva for Business

    • 30. Design Amazing eBooks

    • 31. Make a Simple Website

    • 32. Business Cards That Impress

    • 33. LinkedIn Banners

    • 34. Professional Mockups

    • 35. Resize Images and PDFs

    • 36. Your Project

    • 37. Bonus: Looping Smoke Effect

    • 38. Thank You So Much!

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About This Class

Whether you're a beginner in the world of social media content creation and content marketing, just looking for some guidance on basic graphic creation, or you're an expert looking to pick up some new tricks - there is something in this course just for you! If you're looking to improve your content creation skills for Instagram, Facebook, Pinterest, YouTube and other social media platforms - you're in the right place!

This course is packed full of exciting, valuable lessons that teach you exactly how to create beautiful graphics within Canva that will help turn your online presence into something truly remarkable. It's taught using follow-along videos where I share my screen with you, so you can create your projects at your own pace as you watch! Plus, I'll provide you with my custom, downloadable, mobile-friendly templates to ensure that each graphic you create is going to look fabulous on mobile too. 

We will be using the Pro (Paid) version of Canva for this course but I will also be showing you how to get around some of the premium features for those of you who will be using the free plan of Canva by using some clever hacks and external helpful tools.

Are you ready to create something remarkable today? By the end of this course, you'll be able to make your own:

  • Canva graphics to use anywhere online and offline for print

  • Instagram inspirational quote graphics, multi-post carousel images 

  • Sharable GIFs and meme posts
  • Facebook graphics and banners for your business page

  • Animated Pinterest pins 

  • YouTube channel art, video thumbnails and animated end screens

  • Business materials including eBooks, mockups and business cards

  • Simple websites for yourself or clients

If you have any questions about whether this is the right class for you or throughout - please don't hesitate to pop into the discussions section and ask me anything and everything and I'll be happy to help!

I can't wait to see you in class :)



Meet Your Teacher

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Maggie Stara

Digital Marketer & Top Teacher

Top Teacher

Hey I’m Maggie. I'm a digital marketer and your creative instructor!

Back in 2016 I was introduced to the world of social media marketing. I was SO excited about the possibility of working online and being my own boss but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So after learning the ropes the hard way and becoming a successful freelancer, I set out to help make things easier for creative overachievers like myself.

So, I went ahead and created everything with you in mind.

My classes are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And my hope is to take away some of the o... See full profile

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1. Welcome!: Whether you've been working within Canva for years or this is the very first time you're hearing about it, stick around because this might just be the course for you. Hey, guys. My name is Maggie Stara. I'm a digital marketer, online course instructor, digital content creator, and a whole bunch of other things, and I use Canva for pretty much all of them. In this course I will be teaching you everything you need to know from the basics like how to choose the right font and brand colors for your content creation and where to find amazing videos and images that are licensed for you freely use in your designs, through to creating amazing social media banners, animated pins for Pinterest, videos for Facebook and Instagram, engaging Instagram stories, beautiful and cohesive carousel post, viral and shareable GIFs and memes, clickable YouTube thumbnails, and animated YouTube end-screens. But there's so much more to being an amazing content creator than just social media. In the last part of the course, you will also learn how to use camera to create professional e-books, amazing business cards with your own QR codes on them that are going to impress the pants off of anyone you meet at your next networking event, and even how you can use Canva to create really beautiful simple websites for yourself or for your clients. This content is perfect for anyone who wants to learn how to create eye-catching content for their own business or for their clients, or who maybe wants to give away some of their designs or templates in exchange for people's e-mail addresses and grow your e-mail list or to actually sell it on platforms like Creative Market. Whether you're using the free or paid version of Canva, there's something in this course for everyone. According to a recent study, content creation is the fastest growing form of small business. With the skills that you'll learn in this course, you'll be well on your way to joining other amazing content creators out there on their journey to online business growth. The skills you'll be learning here are the exact skills that I've used with my marketing clients over the years to create amazing content for a wide variety of businesses. I'll be taking you through my processes that I have developed over the years, including how I gain inspiration for my designs throughout the month so that when it's time to sit down and design for myself or for a client, I have plenty of assets to draw inspiration from for my content creation. Like I said before, I pretty much live inside of Canva and I can't wait to show you around my home and show you everything that this amazing software has to offer. If you're ready, I can't wait to see you inside my first lesson. 2. What You Need To Know: To kick things off, I'd love to spend a little bit of time over the following few lessons, just covering a few really great tips, tools and resources that are out there that are going to help you to make the most of your content creation process. Just make sure to actually go through and download your course guide, because everything that we discuss in this course is going to be in there for you as a resource so you don't have to worry about scrambling and writing things down as we're going through things. But before we get into everything, I also want to mention that Canva changes its interface a lot. It's a good thing because it means that they're constantly developing the platform and they're making things better for you guys. But it does also mean that some things might look slightly different on your screen depending on when you're watching this course. In fact, this is the third time I've actually sat down to rerecord the entirety of this course over the years. It's also because social media platforms change their dimensions and change their preferences and things change. But that's totally fine because like I said, I love this stuff, so I don't mind continuously updating it and making it better for you guys. But that being said, if something looks slightly different on your screen or you're looking at a bit of a different dimension with social media platforms or anything like that, not to worry because the skills that I'm going to be teaching you in this course are going not just give you step-by-step instructions on how to create something, but hopefully, also give you the flexibility to adapt as these platforms evolve. But that being said, if there is something that you think needs to be updated, please let me know or if there's something that needs to be added or you've seen something online that you're like, "This is really cool and it's not covered in the course. I'd love to know how this was created." Ask me, ask a way, ask for support, ask for help, ask for feedback, just ask. I will be happy to help. Now, I know some of you are going to want to just jump ahead and go straight to the lessons where we start creating stuff, but I would really encourage you, even those of you who might have been using the Canva already, you think you're a pro and you've been using it for years, I would still encourage you to go through the basics because sometimes we get into bad habits as creators, myself included. It can be really helpful to get back to basics and remember what font pairings go well together, what contrast means, what the hierarchy of your typography means, and all of the basic terminology that's really key to creating amazing epic content online and making sure that everything stays on brand as well. Not to mention that I'm going to be taking you through how to find inspiration for your design and just getting into that creative flow, that can be really hard to jumpstart if you're sitting down and you're trying to create something and your mind just goes blank. We're going to overcome all of those challenges in these initial few lessons, so I would really encourage you not to skip these steps. Finally, I also just wanted to manage your expectations in terms of the version of Canva that I'm using. I'm going to be using Canva Pro to demonstrate a lot of these lessons. That being said, if you're on the free version of Canva, you will have access to most of the stuff that we're going to be talking about throughout this course. The differences are pretty minor now. They used to be quite intense, but really there's just minor differences in some of the things that we'll be talking about. For example, when we get to branding and storing your different brand assets on the pro version, you can store pretty much unlimited brand assets and fonts and colors. Whereas on the free version you can only pick up to three brand colors. It's usually just a slight limitation like that, so you won't be at a huge disadvantage. If you're brand new to this, I would very much suggest that you just start with the free trial of Canva and then upgrade only when you feel that it's necessary. But also be aware that when you sign up to Canva, there is a free 30 day trial of Canva Pro that you can jump on if you want to follow along with absolutely everything within this course, and then you can always cancel it if you feel that the free plan is enough for what you need in your day-to-day. As it says here, most of the advantages of the pro account have to do with access to better workflow functions like more storage for your designs, more folders to organize your assets in. There's options for quickly bulk editing designs and those sorts of things which are just ways that you can save time if you're using Canva every single day. I personally wish that I'd upgraded sooner because I spent years creating stuff for myself and for my clients on the free version. I wished that I upgraded earlier because it has made my workflow so much easier. But if you are not going to be working within Canva every single day like I do, then the free version might actually suffice for everything that you need. Like I already said, at any point throughout the course, you can feel free to jump into the discussion section and ask questions or let me know if you feel that something could be added to the course to make this a better learning experience for you. All right, and now let's get into everything in the next lesson. Make sure to download your course guide, so you've got access to all the resources we'll be discussing throughout, and I'll see you in the next lesson. 3. Psychology of Colours: Over the many years of teaching branding in marketing, I've gotten a lot of questions specifically around colors and color schemes. Before we jump into the next lesson where I'm going to be taking you through how to actually go about selecting color palettes for your brand or for your client's brands, I wanted to take you through a bit of the reasoning behind why brands pick certain colors. Because knowing the psychology of colors may not just be important when selecting the overall brand colors, but also in selecting the colors that you use in other parts of your marketing efforts. Let's take a look at the color emotion guide here and talk about why certain brands have chosen these specific colors to connect with their audience. Yellow is the color of the sun so it makes perfect sense that it evokes feelings of optimism, clarity, and warmth. It also really stands out from other colors, making it really easy to see. Brands like McDonald's and Subway use yellow for its playful qualities, while Cat, who create construction equipment, have chosen it because yellow is also a sign of safety and caution. For anyone out there with red hair or who knows people with red hair, you'll know that orange is a color that doesn't let anyone pass by without taking a second look. It stands out in a crowd and it sends a message that says, "I'm not afraid to be the center of attention." Orange is creative, it's youthful, it's enthusiastic, and all of these qualities make it really perfect for brands like Nickelodeon and Fanta. Red has actually been proven to have the ability to raise people's pulse rates when they look at it. It's a powerful color that is warm. It's exciting, it's sexy, it's urgent. It's the color of blood and romance, of stop signs, and classic roses. It's bold and that makes it really perfect for brands who aren't afraid to put themselves out there, like Coca Cola, Netflix, Target, and Kmart. Now, purple is the color of royalty, and brands use purple's regal, mystic, wisdomish, anything is possible vibe to draw in customers who are looking for an experience that is a step away from the ordinary. Hallmark, Cadbury,, and the Syfy channel all leverage the power of purple. Yes, I know wisdomish isn't a word, but I've made it up on the spot and I like it so we're going with it. Moving on, blue. Blue is a calming color that conveys feeling of strength, dependability, and tranquility. Technology brands like Dell, IBM, Intel, AT&T, these guys all take advantage of this trustworthy message that blue has. Green is serene and it's peaceful and it conveys the idea of growth. Many brands whose products deal with the environment or the environment impact will utilize green in their branding. John Deere, Animal Planet, and Whole Foods all use this color. But of course, green's value does go beyond nature focused companies. You'll notice that companies like Spotify will take advantage of the fact that people also associate green with that idea of growth and expansion. Black, white, and gray logos will signify balance and innovation. You see companies like Mercedes Benz and Honda use logos that feature silver. Of course, Apple uses white, black, and gray, and silver throughout their entire brand in their products. Companies like Nike will use a really simple black logo, like their checkmark for a really simple, minimalistic look. This might be really useful for you to know if you're either helping your client decide on their overall branding because maybe they're just starting out or maybe you yourself are starting out. Or even when it comes down the line a little bit later on to creating content for your social media or for your client social media, you'll know that if you're then going for a minimalistic and innovative feel in you feed, you might use black, white, or gray. Whereas if the emotion you're looking to evoke in your social audience is one of trust and calm, you might go for blues or greens instead. Now that we've got a little bit of the hang of what these colors mean and how brands out there are using them, let's now take a look at how you can go about creating a really punchy color palette for your brand or for your clients in the next lesson, and I'll see you there. 4. Hex Codes and Colour Palettes: Now that we know a little bit about what different colors mean and what emotions they're tied to, we'll now be talking about color palettes and hex codes in different colors, and how they play together in forming a brand color scheme. Brand recognition is such a huge part of marketing, and colors can be a really important part of that. You'd imagine if Facebook decided to just go purple one day or Coca-Cola just went green, we've got these different associations with particular brands for a particular reason because they use the same color schemes over and over again. We learn to associate those colors with their brand and their logo and everything else. The first thing you think of when you think of McDonald's is the golden arches and it would be super weird if they randomly just stopped using the color yellow and their signature red. Color schemes are such an important part of branding. That's one side of it. The other side is that I would encourage you not to stick with a color palette or a brand color scheme just for the sake of sticking with it and then for the sake of branding, it's totally okay to evolve. My own brand colors have massively evolved over the years as I've felt. My own brand has evolved. I've changed my color slightly. It's entirely possible if you look at some even big brands like Starbucks and Airbnb have totally different color schemes from when they first started. It's okay to change, but I would say not too frequently because then people will never really recognize that it's you coming across their social media feed if you don't have that consistency going on. Play around with things, but I would say that at some point it's good to just go, this is my color scheme, these are the colors I'm going to use in my marketing materials over and over again and these are the one I'm sticking to until it no longer makes sense for these to be my brand colors. If you're doing this as a social media manager and if your clients don't have a color scheme in place, you can use the tips within this lesson to help them create one and now you'll know why it's such an important thing for them to actually have their own brand colors and have them be really consistent in their designs on social media as well. Let's get into it. Let's start with, and I'm going to scroll past all these crazy ads doing some home renovating. Clearly it's advertising to me. I just want you to be aware of this site because a lot of the time, I'll have students who have received some assets from their clients, but they haven't received the actual brand colors. They might have their logos and things like that, but they don't have this actual number to use in their future designs inside of Canva or they just want to play around with a few things. This is a really great resource for that because you can just come in here and upload any image. I've just uploaded this one here because it's big and colorful and then you can basically hover over any part of the image and select any color that appears in the image and it's going to tell you what the hex code is. That's this six digit combination of letters and numbers that you can then pop into Canva and use this exact color in your designs. Then you can also play around with some of the palettes down here. But I don't think image color picker is the best tool for color palette selection, also because I would argue that this is too many colors to have inside of your palette. We're going to be using a different tool for that., and again, I do have all of this linked within your course guide, so if you're scrambling to write stuff down, please don't. It's all inside of your course guide so you'll be able to have all of your links there, make sure to download it there. But this is really handy. When you first go to this site, if you haven't been to it before, what it's going to do is actually going to take you through the site walk through and tell you exactly what you can expect from the tool and then you're going to go to start the generator. Then there are just a few things that I want to point out to you and then go ahead and play around with a few things. You can do similarly what you did within image color picker, you can actually create a color palette from an image. If I was to upload the exact same image, it's going to allow me to do something similar, but it doesn't actually give me the hex codes here. I would have to actually create my color scheme out of it to see the hex codes over here but I can do something similar where I go, I'm going to create a color scheme out of this photograph. This would be a really hectic, not so complimentary color scheme, but then I could say, yeah, that's pretty good and then I can say View the palette or Open in the generator. It's already pulled those colors in for me. But the magic of coolors is the fact that if you just hit the space bar, it's going to give you different color palettes. You can keep cycling through as many color palettes as you want and every single time you find a color that you really like, let's say I really like this yellow green crayola for whatever reason, what I would probably do is drag it over here because I'm happy with that one and then I would lock that. Now when I hit the space bar, it's going to basically keep this in place, but give me some other options that work well with this particular color. That is really handy. If I find a color that I almost like, but not quite, then I've got some options in here where I can go, maybe I like this one, but I want to go just a little bit lighter or I can also just manually input my hex codes over here. I can play around with adjusting my color palette in terms of hue, in terms of saturation. I can actually make adjustments to the entire color palette. Same with brightness. If I was going for these colors, but in a really pastel format, something a little bit more subtle or maybe a little bit on the cooler side or the warmer side depending on what my brand is, this is a really handy way to do that. Definitely play around with it and every time you find a color that you like, just lock it and then you can keep playing around with more colors. If you are signed into coolors, you can actually just save your color palettes. Every time you find one, you can just save it or if you don't want to sign up for an account with them, you can just export it as an image or as a PDF. Those are probably the only ones that are going to be relevant to you guys. You probably don't need the actual codes. I don't think we need the colors to be labeled. We want a hex code color space because we're going to be designing this for use inside over digital graphics inside of Canva, and then when it exports, it will look like this, which is really cool because you can then save that and send it to your clients and then you have all the hex codes here that you can pop inside of Canva, which is awesome. Canva do also have their own version of this at, and again, I'll include a link to this. You have to remember that Canva do a million things with their software, so this is not the only thing that they do, whereas coolors, that is the only thing that they do, and they do it really well. Canva is a little bit limited with their functionality, but it can be a really good idea to jump in here and learn more about the color meanings and color theory as well. If you're not sure which colors go really well together and you know that you want to go for a turquoise color as your main color, you can jump in here and say, I want to find complimentary colors, and then it's going to tell you, "All right." These guys are opposite on the color wheel, so they're actually going to work really well together in contrast. Then you can use this color combination to export a palette or start playing around with it. Again, you've got your hex codes here. If you find anything in here that you like, you can pop it into coolors and keep playing around with it. That's just another resource for you. But honestly, I think if you can get the hang of coolors and find your ideal color palette in here, because it's also got five colors, which I think is that sweet spot, even though you can now add more, I would say that this is a really great place to start because you don't want to have eight brand colors because then your brand is no longer going to be recognized for a particular color because you have so many. Five is a really good amount and I'll talk to you a little bit more about that once we get into constructing your brand kit inside of Canva. Hopefully, you're starting to see how your design work is starting to take shape and in a little bit, we are going to talk about fonts and font pairings that you can use for your brand, but for now, let's chat about something that we all need to be cross a little bit as content creators, which is understanding different content licenses. More on that in the next lesson, and I'll see you there. 5. Understanding Licensing: As we go into this particular lesson, I did just want to jump on here and say that this lesson is not intended to freak you out because I know it can have an effect whenever you start talking about licensing, and restrictions, and copyright laws, and all of that stuff. I know it can be quite intimidating, so please just note that first of all, everything in this lesson is intended for guidance purposes only. I'm not a copyright lawyer, so always check the licensing restrictions on any new software and tool that you use, and we'll go through how to actually check that on the different platforms. But just know that it's not as scary as a lot of the articles out there make it seem, it's really just best practices. The actual resources that I'll be giving you that are 100 percent free for you to use, make it very clear from the very first homepage through to their terms and conditions that you can use their images, and their videos, and their graphics for whatever you need to use them. Just if you're ever not sure, just pull from websites that you know are 100 percent free for you to use. If you're ever not sure, then make sure that you seek advice from people who do this for a living or make sure that you're actually outright purchasing the assets, if you're not sure if you're able to use them for free. But we are going to go into exactly where to look for information on all the different websites and how to know what's free, what isn't, and how you can use it, so please don't worry too much. I just want to give you this information so that if you ever come across it, you'll know what it means and you know what it means in terms of how you can use the material that's found there. Hopefully you're a little bit excited. I know this is a little bit too nerdy, but I just wanted to preface it by saying, it's not as scary as it might seem, and we'll get through it together. Let's jump in. Some basic terms for you to be familiar with in terms of taking images, videos, artwork, photographs, and music off the Internet and using them for your own purposes. Let's first talk about royalty free. This license type grants the buyer a determined set of rights to use content in multiple ways, for a flat, one-time fee, which basically means you pay for the license once and you can use it forever within the accepted ways without any further payment. You'll often see stock image companies using this term. That means that you can purchase an image once from a site like Shutterstock, and then you can use it on your website as many times as you want. There's the Creative Commons. Creative Commons is a non-profit organization that is dedicated to building a globally accessible public commons of knowledge and culture. They basically help creators license their content according to the type of restrictions that they want to place on people actually purchasing and using their content. CC-0 or Creative Commons 0 is the least restrictive license out there. It lets you distribute, remix, adapt, and build upon, and even commercially without needing to attribute the original creator of the work. Other Creative Commons licenses might allow for free use, but might require attribution to the author. Let's now talk about non-commercial versus commercial because you'll see this around a little bit. I want to cover, and starting with non-commercial, which basically means something is not primarily intended for or directed toward commercial advantage or monetary compensation by an individual or organization. For example, if you're going to be using something in a lecture presentation in the class you're taking or for your personal projects, then that would be non-commercial. Whereas commercial use of an image would be reproducing it in any matter that is primarily intended or directed towards commercial advantage or monetary compensation. Lots of big words, but essentially examples of this would be images or any media like videos or music, they are used in TV production or you used in advertising like Facebook ads or something like that. The important thing to know is that music distribution is the most monitored of all content use because it's also the easiest for programs to actually pick up any copyright issues on. For example, if you try to use a popular song by DJ Khaled as the background zone for your Facebook ad or in your YouTube video, it'll automatically get rejected. On other platforms though it might not get rejected as long as you credit the artist at the end, but generally, it is best practice with all content use to either use content that's completely free for you to use without attributing the original creator or to just purchase it if that's what's required. Of course, the exception to this is TikTok and Reels, but that's not what we're covering here, this is mainly for your other assets, for your marketing. But the good news is that platforms dedicated to actually providing you with either free or paid content are dedicated to transparency. It's actually really easy to find out whether the content you're taking from the web is free for you to use, or should be purchased, or how can you use it. All of this is really, really transparent. If there are any copyright issues with your work by the way, you'll usually get a warning to re-upload your work without the copyrighted element on platforms like Facebook and YouTube, so don't read all the scary articles out there that'll tell you it's the end of the world if you don't read every licensing TNC out there. That being said, just get into really good habits and get into the habit of really only pulling content from platforms that you know are 100 percent free for you to use and do whatever you want with just in case. That means not Google Images. Please don't pull from Google Images, just don't do it. Please just promise me, you're not going to randomly pick from Google Images. I've had clients do this, it is really, really bad practice and it leads to more trouble than it's worth. I will give you lots of really good resources, so hopefully you never have to do this. Onto the better platforms in the next lesson, and I'll see you there. 6. Finding Free Images and Videos: Bigger brands out there will either stick to taking all of their own photos or purchasing photos from sites like Shutterstock and Adobe Stock, which are high-end professional photos that are very specific. What I mean by that is if your client is looking for something like an image of a woman that being haunted by the ghost of hamburgers past, or do crash test dummies engaging in public displays of affection. They will definitely have to purchase these because they are so ridiculously specific, you would never find these things for free. But I've found that most of the time people are just looking for a nice background image, for a quote graphic or something to use in their blog posts or in social media. In which case, really some of the free websites that we're going to be discussing here might totally suffice, but it does depend on your client or on your own personal preference. One of my favorite resources for this is They have so many amazing high-quality giant images from expert photographers that you can use and they are getting a lot better over the years. They've gotten a lot better with their actual search engine. It used to be quite minimal, but because they have so many images now, you can usually get a lot of what you're looking for. You can use some of their own categories, or you can use this to type in a specific keyword that you're looking for. It'll have the individual photos, some collections that also match this keyword, which can be great if you're looking for a series of photos for something. Or you can just scroll, keep on scrolling down and you'll also be able to click into any individual image, and down at the bottom you'll find related photos. This can be really great to just keep going down this rabbit hole of inspiration for what you're looking for. Of course, then you can like it if you're logged in to make a collection of photos that you've liked, or you can add it to a collection of your own, and then you can also download it or choose from the drop-down of how big you actually want the photo to be that you're downloading. This is important because the original size photos are gigantic and they'll take up a lot of room on your computer if you are continuously downloading them in their original size. If you're only wanting this to be used for an Instagram graphic, you would just need the medium because an Instagram graphic will only ever be 1,080 pixels wide, so you don't need it to be this giant and you're going to save a lot of space on your computer as a result of that. But I would also encourage you to actually use these to like them or add these to a collections. I've just got a sample collection here, which is a teal and orange collection, so that fits with what this is, or I could create a new collection, but you'll notice it's got a lock there, so it's private to me. It's just because if I was doing this for clients and maybe gathering a couple of photos that I think might be suitable. I could actually link them to it and say, these are the photos I'm thinking of for this new blog post that you're looking to create, what do you think before going ahead and downloading everything going through the whole process. You do have to be logged in for that. Make sure that you are creating your free account if you want to utilize that and at any point, you can then go in here and view your profile. Then my likes are here. That's a bit messy because obviously I've just liked it, but there could be hundreds and hundreds of photos in there or your collections will be over here. That makes it really easy and clean and organized. If at any point you're doubting the license as well because I know this is a concern for some of you guys. Just jump on over to the three dots and go to license and you'll find out you can actually do anything with your Unsplash photos except for selling them because obviously, they're providing them for free so they don't want you selling them and making a profit and they also don't want you putting them on a competitive website. If you are going to set up your own website, giving people free images, you can't pull them from Unsplash and sell them there. It will always tell you that attribution is not required, but it's appreciated because of course, the photographers are putting their images on these websites to get exposure. If you can ever give them a bit of attribution, then that's a great thing, and sometimes you can do this in blog posts. It's a lot harder to do on social media. The other website that I really like is Kaboompics. Kaboompics is great for collections of photos. If you've got a photo that you really like, it will usually give you a couple of things. It will give you the same thing as Unsplash in terms of beam but download in different dimensions. But it will also give you a collection that is from the same photoshoot. This can be really good for creating a slideshow or a carousel on social media, where you actually just want the same image from different sides, but you want it to have that continuous flow. So Kaboompics can be really great for that. Also, it gives you color pallets, which it's a bit of a useless feature most of the time, but sometimes it can be really great, especially if you're still in that beginning process of trying to experiment with color palettes. You can find images that you like and it'll already give you your hex codes there. That is a benefit of Kaboompics. But just be aware of the fact that while they are completely free for you to use, they're really limited I find with their search engine capabilities at this stage. Putting in a word like success, these are all premium images by eye so these don't actually exist on Kaboompics. Basically is saying it can't come up with any images that are related to that keyword. But if you put in something like minimalist, you'll find lots and lots and lots. It just has to be the right keyword for Kaboompics because their images are just not as search engine optimized as they are on Unsplash and other sites. But the other benefit of it is if you're trying to keep a really consistent feed on your Instagram account. You can come in here and say, I only want to look at red images and you don't even have to put in any particular keywords if you don't want to. But you can just look for images that match the color red. Of course, it's going to give you images with any red in them, they might not be completely red images. But if you want to have some sort of a consistent color scheme, and you can also flip these self viewers looking particularly for a vertical image or a horizontal image, there is a little bit of capability. I do find their images beautiful and I find it really helpful for gathering multitude of images from the same photoshoot because I haven't seen that capability in other platforms. But just be aware that it is a little bit limited in terms of search capabilities. Then I want to take you over to Pixabay. Pixabay is probably the closest you're going to get to Google Images because they have lots and lots, like millions and millions of assets, and they not only have images, but they also have videos, music, illustration, and vector graphics as well. Now we're getting into a little bit more of an elaborate field here. If I was going to put in, again, let's put in success. Now it's looking for videos, but I can also just jump over here and say, I actually just want to look for images and it's going to give me their results. Now keep in mind then the one downside with Pixabay is that I find them to be very stock imagery. A lot of the time they'll be super cheesy like these coins and plants growing out of them, which is just not right for a lot of people, a lot of clients. But there is a lot of benefit to this because you can look at vector graphics and illustrations, which is super handy if you're putting together presentations or anything like that and you can't find what you're looking for within Canva, so keep Pixabay as an option, and especially for their videos and their music. But once again, I'm going to give you a bit of a better resource for videos because I, again, just think that there are videos on Pixabay are a little bit too stocky. A lot of the time it's like really weird things that you wouldn't necessarily put inside of, and it's like what is this? Businessman with carrot. I can't imagine ever using that for anything. But if your clients or your business does, then great, this is a really great option for that. But if you're just looking for some really nice, almost artsy videos, then is a really, really great resource for that. If you put in the word success, so I would say Pixabay is really great for images and then I'd say Pexels for videos. Even though it does say it's got more photos than videos related to this key term, but that's still 2,000 videos that are related to this, which is huge because they're completely free for you to use. Again, you can explore their license and their terms and conditions if you're not feeling comfortable before using them, but I can promise you that they're totally free for you to use inside of things like your YouTube videos and Facebook ads and everything else, which is so awesome. Then you can click into a particular video and once again, down here, you've got similar videos. But these are actually really, really similar and a lot of the time there by the same person with the same models and it makes it really easy for you to get on really nice continuous flow using a variety of clips from the same shoot by the same creator. If you were to go and download this once again, you've got some options in terms of dimensions, but a lot of the time with videos, I will just download it as the original because I never really know what I'm going to be using it for, and then it will basically say you can use it for whatever, but you can show your appreciation by crediting them or donating to the creator, etc. It's also prompting me to say I can join Pexels for free so that I can have my download history. Now, you can start to probably see as we're going through this, that it can get messy very, very quickly, especially if you're a social media manager or you're doing this for multiple clients. Every single day of your life, you will really get buried in free assets. It's really important for you to have some sort in this. My preferred way of doing it is to actually just create a folder on your computer or a Google Drive folder that specifically is dedicated to these assets so that, you know three years from now that if you pulled something from Pexels or Unsplash, these are assets that are completely free for you to use as many times as you like, and then you don't accidentally confuse them with any other images that might have stricter licenses or copyrights in place because your clients might give you assets that they've purchased that are perfectly fine for you to use for their brand, but they're not licensed to be used for your other clients because your client one purchase them so you can't use them for anyone else. You need to get really, really organized and just make sure that you're keeping tab of which assets are totally free for you to use and which ones are not. But do you also have a pretty great collection of their own photos and videos and free elements that you can use directly within Canva as well? We will be going into that in a little bit. I just wanted you to keep across these assets because I find Canva search engine to still be a little bit limited. These other resources are really great to have on hand when you're designing something, so you have something to pull from in addition to what you find inside of Canva. Next, we're going to go and take a look at where to find fonts and how to find good font pairings for your brand and for your client's brands. All in the next lesson. I will see you there. 7. Finding Your Fonts: If you're brand new to the world of fonts, then is a really, really great tool for you to start with, to play around with a few things, discover some font combinations, and really get away from the design process and just think about fonts. Because yes, within Canva they do have some optional font combinations there for you, but then you're constantly thinking about how it's going to work within your design and that's a bit distracting. If you're just looking to really pick a couple of really good fonts for your brand, then it's good to get into the mindset of, All right, I'm just in a font zone. I'm not really thinking about the graphics yet. I'm just thinking very clearly about a particular heading font and a particular paragraph font that I want to use for my brand, and then you'll be able to test it out within Canva later on. A couple of things to be aware of when you're searching for things within here, you can search by popular or trending or newest or a particular name. If you've got a name of a font that you want to look for, you can actually just search for it here. You can do custom sentences as well. I can write, "My name is Maggie," so I can have a look at how these fonts look in using my name if that's something I want to use in graphics. Then you've got a few different options in terms of font families. The two most common ones you'll come across will be Serif and Sans Serif. Serif families will have these extensions of the actual letter or these hats and shoes at the tops and the bottoms that you'll notice that make it a little bit more of a fancier font, which can make them really powerful heading fonts. Sans serif, as the name suggests, just don't have these extensions. These are really clean and clear fonts that are often used for paragraph fonts because they're really easy to read even if you're reading a 1,000 or 2,000 words at a blog post or something like that. It will give you some combinations of these two different types of fonts when you actually click into it. We can even select them all and browse through, and then find the ones that you like. For me, I know that I actually use this particular font that is already uploaded into Canva, so most of these fonts, if not all of these, will be within Canva anyways. You don't necessarily need to go ahead and download them and upload them into Canva. But just know that you do have that option. In the Pro version of Canva, you can upload custom fonts, but these are all pretty standard fonts, so you will be able to just find them there. But the point of doing it this way is that you can just jump in here and go over to Pairings and then it'll say, "Okay, if you like this particular font for your headings, here are some options for your other font combinations." I could try this one, but maybe it's a little bit thick so I can say, Okay, I want to keep the font, but I'm going to try and go with a thinner version of it or I can just play around with a few different ones. Same thing I could say, " want this to be a little bit thinner or I can have it as extra light and play around with the different thickness of the fonts. Then once I find the combination that I really like, I can make it my brand font combination within Canva. You can also shuffle these around, but I wouldn't recommend using really specific thick serif fonts like this for your paragraph fonts and these really easy to raid sans serifs for your headings because it will make a lot more of an impact the other way around. If you're not confident in your own choices and your own decisions with this, then I would just recommend with going with whatever Google is suggesting to you. They are the masters of this. They've done all the work. They have set up this resource in a way that it's really easy for you, so if they're suggesting something here, it's probably because it's the right pairing. The other thing to consider is if you find a paragraph on there you really like, but your heading font is something that you maybe want to spend a little bit of money on and you want it to be really unique, you can also use resources like Creative Market. They've got a whole section on fonts and especially script fonts. If you're looking for something handwritten because that's something a lot more impactful for your brand, specifically for more minimalist or feminine brands that use this quite a lot, especially in social media, you can jump in here. But just be aware of the fact that if it says it's $14, that might be for a particular level of a license. You need to actually click into it and find out the different licensing options and which one you actually need to pay. You'll notice that the difference between just desktop use and then app use is quite steep. I would say that most of you guys are not going to be using these for app development, but if you ever need clarification on the different license types in here, you can jump in here and just click on what are these. But I would say that for 90 percent of what you guys are going to be doing, this is probably a really, really good resource and you won't need much more than this. Also within here you also have the option of browsing through icons, so you will have a lot of icon elements inside of Canva. I would say you probably will never need to be in here, but if you do need to be in here and you want to browse through some of these, you can go by specific categories or use a search term, and then scroll down. If you click into any one of these, it will then give you some options. Now, keep in mind a lot of these icons are used for app development, so there's a lot of jargon here that you probably don't need to worry about. You don't have a lot of options with colors. But keep in mind that if you just download this as an SVG, which is a vector, if you upload this into Canva, you'll be able to change the color to whatever you want. If you download it as a PNG, it will be an image and it'll just be black, and unless you upload it into something like Photoshop, you won't be able to change the color around. You need to make sure if you are pulling any icons from here, download as a vector and then you'll be able to drag it into Canva and use it for whatever you need to use it for. Speaking of vectors, in the next lesson, we're going to cover what a vector is, what a PNG file is, if you're not familiar with these terms and how to use each one. I can't wait to share with you everything I have in the next lesson, and I'll see you there. 8. Design Dos and Don'ts: In this lesson, we'll be clarifying a few common terms in the design world as well as covering some key design dos and don'ts that are based on some very common mistakes that people, including myself, make when they first begin designing. Seriously, you should see some of the stuff I designed for clients when I first started working online. It makes my skin crawl these days, but we all have to start somewhere. Without those graphics with crazy tiny curly pink fonts on green backgrounds and all the horrible, horrible things I designed, I wouldn't be here teaching you how to learn from my mistakes. Don't be afraid to make mistakes because each and every single one will teach you something you can do better next time. Also don't be afraid to get some feedback from people who are just a few steps ahead of you, who might be able to tell you how to make your designs better. As a final tip, I would also say make sure to save all of your work somewhere in a Google Drive so that in a few months or a few years from now, you'll be able to see just how far you've come with your designs. All right, let's get started with some key terms here. JPEG's versus PNG files. You've probably heard of both of these formats at some stage. Just to cover the basics of each, some quality is compromised when a raw image is converted into a JPEG. The reason is because the compression is what's called lossy, which means that certain unnecessary information is permanently deleted from that image. A JPEG, however, does allow you to create smaller file sizes than you would with a PNG. If that's something that's a concern to you or your client, for example, if you're putting images up on a website, you might decide to go for a JPEG because it's a smaller file size, which means it is a lot quicker to load. While PNGs are definitely larger, they have the benefit of allowing you to have a transparent background around a person or another irregularly shaped objects so that you don't have any color in the background of your image. Generally speaking, I always save my designs in PNG format because this format also holds really crisp lines and also gradients a lot better than JPEG. If you're ever using a gradient on your image, JPEG just seem to compress it in a really weird way. If you're designing graphics, I would say always export in PNGs, but photographs that you'll be pulling from the web will usually be in JPEG format because they're already edited by the photographers and don't have the design elements that your finished creation will have. If you're not trying to save on space too much, I would definitely recommend saving any graphic design creations in PNG format. Now there are also two types of digital graphic files like rasters and vectors. A raster graphic is made up of a grid of many pixels, where as a vector graphic is instead made up of many lines or paths. That might sound complicated, but really one of the biggest differences between a vector and a raster is the ability to scale the graphic. Since a raster is made up of a certain amount of pixels, at a certain point if you scale it, the image is just going to become really weird and pixelated. But a vector doesn't have that problem. Because a vector can be scaled up to about any size without losing the sharp edge of that shape. It's generally the best option for logos, which often have a large range of applications from the size of a tiny pencil to the side of a building. The good news is that Canva now actually has a feature to export in SVG files, which are vectors. If you need a small graphic to be printed on a poster or a t-shirt or something larger, you'll have the ability to actually export it as a vector so it doesn't lose that sharp edge. Other than just size, it's really important to know whether you're designing for web or for print. If you would like to have the potential to use the graphic for both purposes and design it for print as it's the higher-quality format, and then you can re-purpose it for web if need be. The main difference for web and print in terms of using free tools like Canva, which we'll be using throughout this course, is that your dimensions will either be in pixels for the web or inches and centimeters for print. That's really important because web graphics will normally be at 72 PPI or pixels per inch. While print materials will have a resolution of 300 DPI, which is dots per inch. Again, that sounds a bit jargony, but all that means is that in web graphics, there will be 72 of these squares that are pixels of color in every inch of that graphic and print materials will require a lot more color to be in its surface area. That's going to be 300 colored dots per inch, making them a really beautiful solid color when printed. If you were to try and print a web graphic that has that 72 PPI resolution and print it, you'll actually see that it's not a super solid color. It's a little bit glitchy, It doesn't come out as nicely as it would if you designed it for print in the first place. It's not going to be a disaster, but it's not going to be as beautiful as you probably wanted it to be. All you really have to concern yourself with is, do you need to print your project? If you do then figure out what dimensions you want to print it as and put those inside of Canva and the tool will then take care of the resolution for you by allowing you to export your document for print once you've finished. We will be going through this throughout the lesson so you'll get the hang of it, especially when we're designing PDFs and e-books and those things that are usually want to have the capability of potentially getting printed by your students or your customers, even if you are designing them as digital books. If this is not making too much sense yet. Don't worry too much. I just wanted to cover the basics in case you ever hear these terms being thrown around and you're really not sure what they are. Now let's just go through a couple more graphic design and typography specific terms here. Kerning is the adjustment of space between characters. In Canva you'll be able to play around with this through their letter spacing tool. You want to make sure you're not squishing your letters inside of the graphic too much, but you also want to make sure that your letters are not so far apart that it's really hard to read the words that they're actually supposed to be forming. Then much like kerning, you want to make sure that all of your letters are evenly spaced out and that their line-height is appropriate for the graphic you're creating, so you don't have these sort of disjointed letters and sentences on the page. Then one of the more common mistakes that I see my students making is not having enough contrast between the text and the background or their graphics. Make sure to keep the contrast high to prevent this issue. Another common mistake is the over use of capital letters, especially with funny fonts. Not only do capital letters make the reader feel like they're being yelled at if they're not used correctly. But they can also overpower other texts and in the graphic so be careful of that and also be careful of your type size. It's better for your text to be too big than too small, but neither is really great. Just be aware of that and also be aware of the fact that a text that's too small on your desktop will often be completely unreadable on mobile devices. If you're designing for something like Instagram and it looks all right to you on desktop, it's probably not going to be all that visible on a mobile device, which is where people are going to be looking at that graphic. Within the world of design hierarchy refers to the arrangement of visual elements in order to signify importance. The more important elements are made to hold the most attention through things like scale and color and height. Then the least important elements are made to hold less attention. Just remember that when everything on your graphic stands out, nothing stands out. Don't be afraid to actually highlight the most important parts of your design to your audience through some of these things like scale and color and type. This will be specifically key for designing things like posters and invitation when there is really key information to convey to your audience that they need to remember. Then there's some less important information like, bring a napkin or something like that. I've clearly not designed a party invitation in a while, but yeah, bring napkins seems like a legitimate thing to tell people to do on an invitation. Make sure to highlight the important things so that they remember them. A lot of times it's also really easy to get really caught up in the client's brand or in your business brand, and in the style and forget who the actual intended audience is for the design. Remember that while your design may look fantastic, if it's not right for the people you're trying to communicate with it, it will just absolutely miss the mark. Always when you're designing, remind yourself that you're designing for the brand as much as you're designing for the target audience. Just as you have a palette of colors, you should also have a carefully selected palette of fonts. Like color, certain fonts have certain moods or emotions associated with them. You probably wouldn't use Comic Sans to represent a law firm, for example. Just be very careful in selecting the right fonts for the brand and for the intended audience. Now the backbone of a really good design is to present something both visually and effectively. These can be disrupted by overloading something with way too much information, and the empty parts of your design can be just as important as the parts you fill. Space can really help to put more focus on a specific aspect of your composition, and it can let your design breathe so it can help to balance out your elements, or it can maybe add some sophistication to your design. Once again, the example of Apple, most of their designs are really simple with a lot of white space and they let the product speak for themselves. Now, calls to action are also prone to being overused. This is more the case with website design, but even on simple graphics, you'll sometimes see companies advertising for a sale and asking for an email and asking for a subscriber or a follower all inside of one tiny graphic. It's just way way much to focus on. Just have one call to action. Now what all of these tips sort down to, and we've already covered this in a lot of different areas, but always remember that the best designs are often the simplest. Keep things really clean, straightforward and effective, and just remember when it comes to design, less is pretty much always more. Finally, always and I do mean always check what your designs will look like on different devices. Just because something looks really great on your computer screen does not mean that it'll look good on your mobile device or an iPad. Always check and check again. If you're not sure how to check this out, I'm going to be going through this a lot throughout this course where we're going to be sending the graphic to a mobile device so we can check how everything looks before we hit "Publish". I know that's a lot of information. Don't worry, we'll be putting all of it into practice throughout these lessons. I just wanted to give you some contexts ahead of time with covering some of these terms and best practices. Now it's time for us to jump into Canva and take a look around at the features available to you and how you can use them to have an amazing design workflow in the next few lessons. I will see you there. 9. Canva Introduction: We've covered some of the basic do's and don'ts, and terminology, and resources that you can use for your creation process. Now it's time for us to actually jump into Canva, and take a look around. As someone who is not naturally organized as a person, I have really tested just how quickly you can get really disorganized inside of Canva, if you're not doing the right things. That's just because you could technically have a completely separate document for every single thing you create, which could be a disaster. At this point, I could have 1,000 different documents if I was doing that. Especially if you're working inside of Canva with your clients or with teams, this is just an absolute mess. By doing all the wrong things, I have learned how to do the right things and pass them on to you guys in terms of your workflow, and how to organize yourself, and how to get into really good habits and practices so that you're not labeling your documents cute kitten pics when it's actually a YouTube thumbnail, so that you can actually find your documents in three years from now, when you are looking for something that you create today. So lots of good stuff in the upcoming few lessons. I hope you're excited. If organization is not your thing, I'll try and make it as fun as possible, and if we can get through it, then we will save ourselves a lot of time down the line when we actually get into creating our beautiful graphics. I hope you're at least a little bit excited. I know I am, and I will see you in the next lesson. 10. Get to Know Canva Pro & Free: We're mostly going to be focusing on the desktop version of Canva, but you need to be aware of the fact that even their mobile application has a lot of capabilities. Definitely try it out for yourself, but just for the purposes of actually demonstrating everything, it's going to be a lot easier for us to do on desktop. Just jumping into Canva here, I'm not logged into anything, but in their new interface, you can actually take a look at what it's like to design within Canva before you sign up. I would suggest you guys sign up for your free account if you haven't already. But know that when you actually come to Canva, you can just say, "All right, I want to take a crack at creating an Instagram post." Then it's going to say, "In order to save your design, you have to sign up or log in." Now what you'll notice as well because I'm not logged in here is that it's giving me a bit of a walk-through. When you're brand new to Canva, it's going to really help you navigate your way around. If you forget something that I'm saying in these lessons, just be sure to know that Canva not only gives you these walkthroughs and tours, but they actually have a massive library of their own resources that you can always look to for inspiration or clarification. I want to begin by taking you through what's possible on the Pro plan by showing you around my own dashboard, and then at the end of this lesson, we'll also jump on over to a completely blank free Canva account so we can talk about some differences that you might be seeing if you yourself are on the free account, and then what this means for your design workflow. Here's what your dashboard will look like on the Pro plan once you log in. It is important for us to talk about organization and making things really easily accessible to you because believe me when I say things can get out of hand inside of Canva very quickly if you're saving every single design in its own template and you end up with hundreds and hundreds of designs. If you're not labeling things correctly, it can be quite difficult to find things as well. Just get into good habits and we'll be practicing that a lot throughout these following few lessons. But I wanted to start off by navigating through a few features that I would really like you to be aware of inside of Canva. The main thing you'll notice on the homepage is that it already has some options that are selected here for me. But obviously, it may not know you straight away if you haven't really designed anything in Canva if you're brand new to it. You can cycle through these different options for social media, video products, and print products, marketing materials. This will be anything to do with business, resumes, business cards, mostly print stuff as well. Then you'll have your own designs. But this is only going to be quite limited. The rest of your designs are going to be located under all of your designs and you can also search for them here. If I was going to search something like an Instagram post, it will give me Canva options, but then it'll also have your design section so then I can go in here and check out any of my designs with that keyword in the title. If you keep scrolling down, it's going to keep giving you some inspiration for the kinds of templates that you can dive straight into, and at any point, you can, of course, search them up here or within the templates option from the drop-down. If you know you're going to be doing something for Instagram, you can go in here and let's say you click into Instagram stories, it's going to bring up a whole bunch of templates that fit that criteria. So almost 12,000 templates, which is a lot. If you can narrow it down by a particular color or a particular keyword. Let's say if I put in here minimalist and then it'll say it's got 32,000 templates. But then you can go by the categories and select Instagram stories that have the minimalist keyword somewhere in its description, and then we're down to 4,000 templates. It's a little bit better, and you can then narrow that down by a particular color scheme and keep on narrowing it down until you find something that you're looking for. But also be aware of the fact that just because you choose a particular template at this stage, it doesn't mean that you're stuck with it. You can keep on exploring once you're in the design. Let's jump into it and take a look at what that's like. I'm going to go ahead and use this template, and not only can you change your mind about the design, but you can actually include multiple designs all in one document. That's what's going to really help your workflow, and this is where you want to go and get into the habit of actually renaming things. I could say Instagram Story Templates so that I know that this is going to be a document full of just templates that I really like. Instead of replacing this one, I can add a new page and then say, "Okay, these are reasonably used." That's because I use Canva quite a lot, and these are for me because of maybe something I've used in the past, but this is where I can go through. In this case, it's only going to search templates that fit these dimensions. At this point, I could say something like beach, and it's only going to pop up templates that fit that. I could say, "Yeah, I like this one." You'll also notice as I was going over that is that it has this little Pro icon in the bottom right-hand corner, which means on the free plan, there's some element of this template that is a paid element, whereas this one's completely free for you to use. Just keep that in mind if you're on the free plan. This one probably has a video in it or something that's a little bit more advanced. It's not a video, but it's something a little bit more advanced. It's a paid template for that reason. But I can keep on filling this document with different designs that I could draw inspiration from when I'm designing. We'll be working with this a lot throughout these lessons. So not to worry if this is all looking a little bit overwhelming at this stage. I want you to know that because you choose a particular design in here doesn't mean you're stuck with it. You can also use these other drop-downs to explore different features and also explore their learning library. There are little tutorials or different tools that Canva provides. You can learn some more advanced tactics from. This is where you can go through and actually take a look at all their free photos, any free icons, any sort that are integrated within your designer. Then go through them here or you can go through them as you're actually designing. This is what I was talking about in a previous lesson where we were talking about icons. Canva has so many really, really amazing icons and you can just search for them specifically by particular keywords up here. If you find ones that you really like because there's 130,000 of them, so you don't want it to get lost, you can add them to your liked folders, which then brings us to our next point, which is all about organization and keeping things really neat and tidy. If I go into all my folders, I will have a few different things that I've included in folders based on different categories, like client work and my different courses and all those sorts of things. But then I've also got this folder or this part of my Canva where I've got designs that I've just really liked. Then this icon now appears here, so I've saved it, but then I can jump in here and actually add it to a different folder. I can then say, I'm going to create a folder that is just going to be about icons. Then this is where I'm going to just have a full library of icons that I'm going to be using for my different designs. Now I can find it here and I can also pull from this folder directly within my editor and in my design. Organizing things like this is going to make it a lot easier for you rather than jumping into all your designs and having like 300 designs all in one goal. They're always also going to appear in this section. But if you want things to be really quickly and easily accessible, I would really suggest that you optimize things and organize things based on your folders. The other thing that I wanted to point out to you that would be great for you to get set up right when you first start with Canva is setting up your brand kit. This is where you can select your brand fonts. Any uploaded fonts can come in here on the Pro version of Canva and then you set up a few different color schemes. You'll notice that I have two different versions of this color scheme, one that has black in it and one that doesn't. There is a specific reason for this. I'll show you what that's all about in the next lesson when we talk about how to actually apply your color scheme and your brand fonts to an entire template, even if it's like 20, 30 pages, you can basically with one click transform an entire template design to suit your particular brand color. But for that particular reason, it's easier if you have a couple of different versions of your color scheme set up. This will all make a lot more sense once we get into the next lesson, where I'll show you how you can use your brand kit to actually just make one template that's even 20, 30 pages in some cases, and make it your own beautiful brand colored and fonts and everything really customized to your particular brand with just a couple of clicks, which is a cool function that'll be available to those of you using Canva Pro. But for now, let's just jump on over to a completely blank free account of Canva so you can have an idea of how things might look slightly different if you're on the free Canva account. At the moment I don't have any of my designs because this is just a blank account that I've created for this particular lesson. I don't have anything under all my designs, I have no folders, I don't have a brand kit or anything like that. A few things that you'll notice is you can still have a likes folder, you'll still have your uploads, all that good stuff. But when you go to create a folder, you will be able to create two folders for free. If we go and create one more, just empty folders for now, and then that's it. Then if you want to create a third one, it will ask you to upgrade. You can still do a lot in terms of your organization with just two folders inside of Canva. Again, I did it for years. Don't feel like you're going to be super limited if you don't have the capabilities to add extra folders, two folders will get you very, very far within Canva. The other thing is the brand kit. Within the brand kit, you can still do quite a few things in terms of your brand palettes. These are obviously not my brand colors, but I've just got three dummy brand colors here. Then if I was to add a third, It's going to ask me to upgrade. That is the limitation there is that you really can't have these unlimited multiple brand colors for different designs and styles and products and clients and all that stuff that you can have on the Pro account. But this might be enough for your particular designs. Then when we jump into the actual design editor, you'll notice some differences there as well. Let's have a look at that. Like I mentioned, this is a brand new account, so some things are just not really loaded here like you would have seen on my active account. If you're not seeing the same functionality that you saw on mine, just go to more and you'll find all of these capabilities here. In terms of accessing your folders, you'll notice that as soon as you start using these functions, they'll be pre-loaded in your left-hand bar here, but you can also just make sure to get rid of them if you don't want them there. But if you are so used to me accessing things on the left-hand sidebar and you don't have that, just go over to more and you'll be able to access GIPHY and your videos and your audio and your styles and all that good stuff and it'll then be pre-loaded in the left-hand sidebar for you. Now let's just talk about some limitations here. Within the styles function, which is something we'll be using quite a bit throughout the course, you won't have your brand kit accessible there, but you will have it accessible in the actual design. If you add in some text, you'll be able to access any of your brand colors here within the three brand colors that you pre-loaded into your brand kit. That's the first little bit of limitation. Again, that's just an issue of saving time really because the styles function allows you to edit these templates with one click and shuffle through in terms of different fonts and colors and all that stuff. We'll talk a little bit more about that in a later lesson. But again, don't feel like you're at a disadvantage if you don't have access to this. You will also notice these crown icons wherever you just don't have access to specific things. When we talk about animations a little bit later on, you'll still have access to this function, but maybe just not some of the more advanced animations. Same with the Elements tab, you know, there might be some assets that are only available to Pro users, but in my experience they're so much available on the free version. That again, it took me years to upgrade for a reason, so don't feel like you're super limited because you also have access to Unsplash and Pixabay and all the different websites that we've already talked about. You can always pull from there and then add these assets to your actual uploads folder and then drag them in yourself. It's just a little bit of extra work, but not to worry because the more you do this, the quicker you'll get at it. In exploring the differences between the free and the Pro version of Canva, I think there's workarounds to just about everything that you want to do. The only limitations that are real limitations in my eyes that I found come down to the download function. There are just a few things for you to be aware of. You can't actually export as vectors. You can't design logos in Canva and expect to be able to export them as a vector on the free plan. Again, it won't be a limitation to 99 percent of the stuff that you create within Canva, but just something for you to be aware of so you might have to just deal with exporting as a PDF for print. It might be slightly lower quality than if you were to export as a vector. The other limitation comes down to the transparent background function. That might come into play when you start thinking about doing some advanced stuff with your Instagram stories, which we'll talk about in a later lesson. But again, not a huge limitation for 99 percent of the stuff that you will create, because most of the stuff that you'll want to create within Canva will be big, bold, colorful, and you'll want to export it as just an image, not one with a transparent background. That may never really be a limitation to 99 percent of the stuff that you guys create, but just something for you to be aware of. Like I said before, the main differences between the two plans are just in terms of speeding up your workflow for social media managers and content creators who really don't have the time to be pulling assets from everywhere else on the Internet and then uploading them themselves inside of Canva or manually changing their brand colors for every single design. Don't worry if you do not have access to the Pro version. I just wanted you to be aware of these slight differences. In the next lesson we'll take a look at some cool beginner hacks. I'll see you there. 11. Beginner Canva Hacks: Let's now cover a few cool little hacks that I think you'll really enjoy using inside of Canva. I'm going to be using the presentation template because we'll be able to utilize it to create a multi-page design. We can just search inside of templates for something like marketing. Then, I can also narrow this down by the different colors but in this case, I'm not really fast because we're going to be changing it to our beautiful color. When you jump into these templates, you'll notice that they have multiple pages in them. When you hover over something, it'll say, 1 of 13, and then when you click into it, it'll show you all 13 designs. Then you can individually apply each particular design, add a new page, and then add the next design or you can just say, Hey, apply all pages, l really like this. Just go on in and change them all to this design. That's exactly what we've just done. Now comes the fun part, because normally within Canva, you would have to go in and change your background. You've got your color schemes in here, so you could say, I want this, and now this doesn't quite match so I individually have to really painstakingly edit every single one of these colors, then edit this font to my brand font and then edit its color and it just takes so much time. Luckily, you don't have to do any of that because if you set up your brand color scheme and your fonts in your brand kit that we looked at earlier, you can jump into styles and say, Hey, why don't I see what this looks like in all of my beautiful brand colors. This is why it's good to have a few different versions of your color schemes like this over here, where I've got some with black in it, some without, because sometimes it's just not right for a particular project I'm working on to have black in it. I like having a few different versions but once you find something that you really like, like this, for example, is something that's really quite nice. I would just say apply that to all the pages and it's just going to update the entire template to suit my particular brand colors, but with slight variations. You'll notice that some of these slides are quite dark, some are lighter, so it is going to still keep it dynamic for you. It's not going to be this blanket one style for all slides sort. But then you can do the exact same thing with your fonts. I can say, Hey, update this to my font and then apply that to all the pages. Suddenly you've just taken this design that was not branded to your particular branding at all and now it's all branded for you. There's such minimal amount of work that you have to then do to bring this in line with your own particular brand. This is what I was talking about in terms of playing around with a few things inside of Canva. Inside of styles, you can also jump into just colors and just fonts and play around with a few different font combinations to see what it might look like, and same with the colors you can say, Okay, cool there are some trending color palettes here. If you're not quite sure what your colors should be, this is a really great place to get inspiration. You can continue to shuffle through things to find something that might suit. You can actually do both at the same time. lt'll say, "Hey, these things are trending, why don't you try it?" Then shuffle through it and you might actually find something that suits your brand perfectly there. A couple more things that I wanted to point out to you. In the elements tab, this is where you're going to spend most of your life within Canva most likely. You'll just be searching for something like pink beach and you can use a few things over here to narrow down by what you're actually looking for. If you're looking for photos or graphics or videos, and also you now have the audio function within Canva but obviously pink beach is probably not going to come up with too much. I was wrong. There is definitely some audio functions and some songs that match this keyword. That's pretty cool, but we are probably going to be focusing a lot more on the graphics side of things. You'll notice that some things are static and some things are animated. The static elements, you'll be able to edit your colors to make them match your brand, but with the animated ones, you're not going to have this option because it's basically like a video. You can't really edit the colors of this to match your brand. That's where you might want to get really specific with searching for things that are particularly within your color scheme. In this case, I could say something like, I want to look for marketing assets or I could say social media assets, but let's say I want to look for marketing that are only white and animated. I could apply those filters and it's not going to come up with anything, so let's try a laptop. I had to remove the color white because it was glitching a little bit, but if I just say animated, then I can come up with any laptop graphics that are animated. You can also use the word white. Sometimes I just put in white as the keyword and then just make sure I'm toggling on animated so that it's not going to show me any static graphics, just animated ones because these are really easy to fit within almost any color scheme. Yes, a lot of these will be on the pro version, but you'll notice in the bottom right-hand corner, quite a lot of these are actually free because they're designed by Canva themselves. Don't be intimidated by thinking that all of this is only available on the paid version of Canva because that's certainly not the case. One thing to be aware of is that, unfortunately, at the time of recording this, it's a little bit more difficult to organize animated elements as it is to organize your different designs and photos and things like that. Because with photos you can come in here and say, I'm going to put this into a folder. If I have a particular folder with assets, then I can add that in there. I can also add it to my likes with graphics, they just don't have this capability yet. Another one of my hacks that is something that has saved me so much time is just to create one template that is just full of animated and static elements that you really like that are grouped together. Anytime that you're searching for something and you find a particular collection that you like. For example, these guys, if I was to search for it, I can also, in the upper right-hand corner, say, I want to see more like this. Is there some other elements that I can be using for consistency that are designed by the same creator in the same style? Because I know that these are animated elements, so I can't edit their color scheme, but if I can find enough of them, they are quite similar to use in my design, maybe that's enough. That's where I can come in here and go, I'm going to create an entire document full of these guys that are designed in a very similar style and then just have this in there and keep seeing more like this so I can find them all in here. I've already got this guy. I'm going to find this girl and I'm just going to keep on adding this to this particular page, so that I know that anytime I need to use these guys, all I need to do is come into this elements document that I have here and then "Command C" on a Mac or "Control C" on a PC. Then I can bring it into any design that I have within Canva by just pasting it in. This makes it really easy for me to find all of my designs all in one place. It also makes it really easy for me to edit them to be my particular color scheme. You'll notice when you're looking for graphics, you'll be looking for something like a laptop as a graphic. You can say, I want to see more like this. You'll bring them in but they're all going to be slightly weird colors, and again, it can take a long time to edit these all painstakingly one by one. The easiest thing to do is just put them all on one page, go into Styles and then just hit your color scheme and get all of the different elements on the page to get really nice and branded with your particular colors with just one click. Then you can, again, copy and paste them into any design that you want within Canva. The last thing I'll say in terms of searching for stuff within elements is that, at any point, you can just untoggle the animated options and use.png to find graphics that are photos but they're transparent background photos. This can be quite a cool thing if you're looking for things like flowers or cauliflower maybe for your designs. I could say vegetables if I'm maybe creating graphic for a health coach and they've got awesome images with transparent backgrounds that also have a bit of a drop shadow. You can't probably see it very well here. Let me just jump in here and create a new page so I can bring it in here. Let's make this white so we can see it a little bit better. Let's bring in our vegetable. You can see that that is really nice and it almost looks like a professionally taken product shot, but it's really just using free elements from within Canva. Anytime you want to find more of these kinds of elements, just put in the search term or the keyword.png and then whatever you're looking for. In this case it could be carrot and it won't always come up with something, but a lot of the time it will. It can just be something additional that you can do to your designs to make them a little bit different. Those are some of my beginner Canva hacks. In the next lesson, we're going to go through how to work within Canva with Teams and with your clients, so lots to cover there. I'm really excited, I hope you are too, and I'll see you in the next lesson. 12. Your Canva Workflow: In this lesson, I want to cover a few workflow tips, tricks, and hacks when it comes to working with teams inside of Canva, but also in terms of keeping you really organized because like I'm going to keep saying, things can get out of hand very quickly within Canva if you're not getting into really good habits. Obviously, some of the things I've created for you guys already. This is something that I'm going to delete, so I didn't bother naming it, but this is problematic because then if I'm searching for this and I don't remember what I've actually named it as, then it's really difficult to actually find it in my designs up here. I will maybe have to scroll through the all my design section to find something that I might have designed years ago and it can get super messy because there's just so much going on here. You want to get into really, really good habits and that's exactly what we're going to cover now. The first thing I want to talk about is teams. I have Maggie's teams set up, even though it's just me, I've removed any other people from my teams within Canva. I also don't have any clients that have access to my designs. But if I wanted to invite members into my team, this could be a section where I might actually go ahead and do that and then I can go into people and invite them specifically here. Assign particular roles to their team responsibilities. The problem is obviously the fact that as soon as you have additional team members, you have to pay more on the pro plan to have them as a part of your team, which is why I don't at this stage. But this can be a really great way for you to keep all of your assets within your team and keep everything all in one area. Having a team also allows you to actually tag specific people if you're giving feedback on something that they've designed. For example, I'm going to jump into my Instagram organic square template and then I can just click on it and it's going to pop up with this add comment bubble and then I could say, hey, Maggie, which will be my only team member at this stage, can we make this a vertical post? Maybe I'm saying, hey, I like this, but why don't we try this as a 1080P times 1350, which is a vertical post for Instagram instead of a square post. Then I could just comment that and then it's going to ask them to pop in here and then they could come in here and make this a vertical posts and then mark resolve once that has been actioned. That's the benefit of working with teams inside of Canva. But honestly, you can still do this even if you don't have a specific team setup inside of your Canva account, just by using the share function. Using sharing over here, you can share it with your team or you can just use the copy link to share it with someone. As long as they have a Canva account of their own, they'll be able to come in here, view any comments, you can still leave comments for them, you just won't be able to tag them. You can still work with clients or even just send your designs to your friends for review and then they can jump in there. You just need to make sure you're being mindful of whether or not you are saying that they can edit or just watch. If you just want to share design for them to look at, but you don't want them to come in here and edit anything, then you would be using that as a share link to watch and then copy this link and they'll be able to just have a look at what you've created, but won't be able to edit it. In this case, they would be able to edit it, so keep in mind that in his case, you probably want to be sharing a copy of your design so you could come in here and go into File and make a copy so that you're not sharing the only original existing copy in case they make some really radical changes and you still want to have everything that you initially created or you can share it as a template. Again, these are pro features but you can share this as a template, in which case, none of their edits will be visible to you because they will essentially retain their own copy of this exact document that they can use and customize and tweak and do whatever they want with. You won't have access to that and it won't affect your original design. This is really great for those of you who may be want to actually sell your own Canva templates, because that's exactly what you'll be doing. You'll be creating your Canva template designs in here, and then you'll be sharing it as a template. Just be aware of the fact that as soon as you give someone access to this as a template, any changes you make to it in the future will be accessible to any new people using that template, so just make sure that you know which designs are templates and you're not messing with those ones you have given them out to people to use. Now the other thing that I want to point out while we're in this document is the fact that if I actually hit this 44 grid view, you'll notice that this has 44 pages in it. It has 44 different designs. Some of them are complete, some of them are totally random, just ideas that I've had about something that I may want to do at some stage with my Instagram or the one at the end, which are ones that I've already actually posted on my Instagram account. The benefit of doing this and having all of your designs in one document is again, just to keep yourself really organized. If you're really a lot more comfortable searching in here, if you're going to go and create an Instagram post and you can see that this is a 1080 by 1080P dimension. Then you want to have a look at a few different designs here and you decide that you really like a particular one and you want to go ahead and start playing around with it. Every time you click into that, it's going to create a new design document. Which means that you're going to end up with like 44 Instagram post design documents and it gets super, supper messy. I would really encourage you whenever possible to combine your documents into one template as long as they're the same dimensions. For me, for example, if I'm designing for Instagram and I'm only designing square posts, then I would just combine all of those designs into one beautiful document knowing that at any point, I can just come in here and download and I would just go and download a PNG and I don't need to download them all. I can just say I'm only going to be downloading page 2 or the design that's on page 2, so I can still download them all separately. But it means that I'm not going to end up with hundreds and hundreds of documents that all really only have one page in it. Again, this is just going to keep you really, really organized. If you have this kind of document and you want to play around with it a little bit, you're going to make it your own brand colors, you're going to pull in some of your own images, and then let say, you really like this design you've made. You can either just copy this across or another little hack for you is as soon as you just save that and I might need to refresh this to make sure that it's going to recognize that other design. But they'll have this tab that says all of your other designs. Now, I've got this here, so what I can do is I can bring in an extra page and then just pull this design in from a totally different design and now it's part of this large document. If you're not seeing this function within your editor, it could be because you're on the free Canva plan and this is a pro Canva feature. But just keep in mind, it's really just a shortcut. If you're on the free plan, all you have to do is jump into your other template, copy that design, and then paste it into a new page in this document and you'll pretty much have achieved the exact same thing. Now I can go ahead and delete that other template because that only had that one design in it. This has now 45 different designs that I can use and customize and use for inspiration and play around with and it's keeping everything all in one place. If you're not seeing this, all your designs option in the left-hand side bar, just jump all the way to the bottom where it says folders and then you'll have a section there that says all your designs and you'll be able to pull from there. Once again, this is just going to make your workflow easier. It's going to make it a lot easier for you to hand over designs to your clients because you can basically say, hey here are the 30 posts I've designed for you all in one document as opposed to sending them 30 different documents for them to approve. Your workflow's just going to be so much easier as a result of this. I hope that helps guys and I'll see you in the next lesson. 13. Inspiration and Moodboards: One of the things that I see my students often struggling with, which is something that I've struggled with quite a lot as a beginner as well, is just knowing where to find inspiration for your posts and your graphics and your videos. That's just because I can teach you guys the skills and the tools and the software that you need to create the stuff, but at the end of the day, when it comes time to actually sit down and create something, and your mind just sometimes goes blank and you forget what you've been inspired by in the past. This is very, very common, so if you've ever felt like that you're not alone. In fact, one of the first clients that I worked for as a social media manager, asked me to design 30 Instagram posts in one day a month; which may not seem like a lot to some of you, but for me, as a beginner to think about how to find inspiration for 30 different unique, engaging posts for one business all in one day, was really, really intimidating and I froze. I had crickets in my brain, or those tumbleweeds in the Westerns where you're like, "Hey, there's nothing going on here, and what do I create?" I've developed a process around it so that that doesn't happen to me and I'm going to share that with you in this lesson so that you will never, ever, ever run out of inspiration. We're just going to start with Instagram just so that I can jump on my phone and show you guys what I do. In my Instagram account, pretty much every single day, whenever I'm on it and I find something that inspires me. I'm just going to go through and jump on. Really all I do is I create a saved folder on my Instagram account where I've categorized things based on themes, but you can also base it if you're working for several clients and you want to have different folders for different clients. Let's have a look at how to do that. Shit you should care about, one of my favorite Instagram accounts. Let's say I found something from them and I wanted to save, I know they've recently published something about people finding cures for hiccups because that's something we all need. I would basically go here and save that and if you just hold down the save icon, if you just tap it, it'll just save it to everything. But if you hold it down, it'll say where do you want to save it. I've got a few different collections there, but I could actually click on the plus sign, and save it to a brand new collection. Let's say this is an inspirational graphic that has inspired me to create something for one of my clients who has a humorous Instagram accounts. I could just put it under the category of Lols. I would save that. That means that every single time I'm on Instagram, even if it's just for fun, like I'm just wasting time for fun, I can still use it to draw inspiration. Then once a month, if I'm required to actually sit down and create something, I now can go to my profile, and go to Saved, and I've got an entire collection of stuff for my client, for inspiration. Some of the categories that I've got here are like Carousel Inspiration because carousels are a very particular post, so I've got them in a separate category all on their own, I've got for category for Reels because, again, totally different kind of content, and then I've just got a folder called Inspiration. This is just anything that I think I could create or that's inspired me or has sparked something in me that I'm like, "Oh, this is something similar to what I would create for my own account or for a client." That is a really, really good way to get a folder full of stuff that you can always use to draw inspiration from. That's Instagram. Now, I'm moving on over to Pinterest. You can have secret boards on Pinterest that nobody sees. Even if you are active on Pinterest, it doesn't mean that you need to share everything you're saving with your followers. You'll notice that I've just created a secret board, it's only got two pins in it, but you can tell that it's locked so it's secret to everyone else, no one else can see this except for me. The way to create this is just to say, I'm going to create a board, and then at the end, you would just say keep this board secret. If there are no other collaborators, then obviously no one else can see that, and any pins you save to this board will be kept completely secret from your audience. You can always decide to make them public later on if you wish, but this can be a really great way to just collect a whole bunch of ideas from Pinterest and not have it affect your actual account because for me, for example, if I was looking for inspiration for a real estate client, saving those pins to my active boards may not really make much sense to my digital marketing and social media marketing audience, but it could be a great way for me to just do some research. I could put in real estate marketing ideas and see what pops up. There's a few things in terms of designing flyers, and newsletter templates, and maybe if I keep scrolling down, I'll also find some Instagram ideas, caption ideas, and all of that. Every time I find a pin that might be relevant to this particular client, I can then pop down, and if I had another secret board, I would just save it and I know it secret because of that little lock icon. But for now, I don't obviously have a real estate-specific board, but I could do say, "Yeah, I'm going to save it to my secret board," and then that's been saved to Home Inspiration for now. But just so you know that this is how you can gather all these amazing ideas in Pinterest without it really affecting your account. Not all platforms are as friendly as Instagram and Pinterest in terms of allowing you to create these collections for yourself. The other thing that I do, which I do across platforms depending on whether I want to be bothered with actually saving it within the platform itself or just saving it onto my computer is taking screenshots. I'll literally just anytime I find something that I'm like, oh cool, this gives me inspiration to create a similar graphic, or write a similar post or something like that, I just come in, I screenshot whatever the idea is, and then I have a folder on my computer that is just for inspiration. I'd take the screenshot, pop it into my Inspiration folder, and categorize it based on what kind of inspiration it's giving me because sometimes you forget. This can be particularly important for Facebook advertising, or YouTube thumbnails. I don't have this super organized at this stage, but I really should have it better organized. I just have it organized by Content Creation, Instagram, YouTube, and Quotes, anything to do with writing a book, that's something I was inspired by in the past, and then these are just Ad hoc graphics or quotes or something that I've been inspired by that's maybe not worth categorizing. Then this is a great way to draw inspiration from at the end of the month, or at the end of the week whenever you need to, or you can come in here and go, "Okay, what are all the ideas that I've gathered throughout the month that have really inspired me to create something?" This is an example of how I've done that with a post I saw on LinkedIn. I just did a quick video of my screen so I could remember what it was later. This post, in particular, I'm just going to mute this, was really, really cool. It was basically a flat graphic that looked like two LinkedIn posts side-by-side, and it had this overlapping video of a beach. I loved this idea and I wanted to save it for later to recreate it. I just did a little quick screen capture with QuickTime on my computer, saved this in here, and then I actually ended up creating this within LinkedIn. This is what it actually looks like when it was live. Obviously, mine looks slightly different, but same thing. You can see how it was. The inspiration was from that previous graphic, and this is what it actually looked like in execution for me. I created these flat graphics that were too LinkedIn posts or it looked like this was an additional LinkedIn post. In someone's feed, it just looked really, really cool because it looked like it was spilling over this one post into this second post. I really, really liked it. Obviously, my audience did as well, it's quite different from the original idea, but you can see where you can draw some inspiration, and then take it to a whole new level with your own stuff. For those of you who don't know how to record these screen recordings, just go to QuickTime, File, New Screen Recording, and then you can either record your whole screen or just select the option to record a part of your screen, and then decide on exactly which part of the screen and hit "Record". It's going to give you a countdown timer, and then you can just stop that and then save it to your computer, so you can save these little clips for later. Here's another example of something I drew inspiration from here on the right, and then what I actually created as a ad carousel for a previous client of mine when I was working at the agency. Just drawing inspiration from, but making it my own. Here's another example of this, where I pulled this photo from Instagram, from Shine With Natasha, her Instagram account, and then also Skillshare's Instagram account on the bottom left, and then made it my own with my own little animation as well. I would encourage you to just throughout the month, take some screenshots, take some little videos, and then you can pop them into Canva, and Canva actually have templates for Moodboard specifically. It's not specifically a template, but they do have some designs that are already giving you some ideas for what you could do to gather inspiration for your clients, or for particular product launch, or whatever it is that you are looking to gain inspiration for designing for. That will also have some ideas for you of how you can use different color palettes in conjunction with images and graphics and all of that cool stuff. Just search for Moodboard within Canva and it will give you some good ideas of how you can use this template to maybe just gather a few ideas all in this one document. This document really wouldn't have any other purpose other than to just serve as a Moodboard for you. This can be a really great way to also brainstorm ideas with your clients where you can go, hey, for this E-book that I'm looking to design for your business, this is the general color palette that I'm thinking about, and these are the images I'm thinking about using, as well as maybe some fonts, or you can just drop screenshots in here of other things that you've seen throughout the month that have inspired you. This can be particularly powerful for any of you who are working with multiple clients, if you need to have this Moodboard document with each client's brand colors schemes, fonts, any tone of voice, or mission statement, or anything like that, that's very specific to their brand, where you create this one big document that just has everything to do with their brand in one place for you to draw inspiration from every time you're creating assets for that one business. 14. Canva for Social Media: Now that we have looked at Canva and a few things that you can do with in-in and how to structure your workflow and also how to find inspiration for your designs, it's now time for us to actually jump in and start creating different graphics for the different social media platforms. But before we do that, I did just want to preface this by saying that Canva does what they do really fricking well, and they allow you to design graphics and videos and all these amazing things, and they do that so well. But the one thing that they don't do well yet, and it might change in the future, but the one thing they don't do well at this stage is to make sure that those designs are compatible across devices. You will often find designs within Canva that are so beautiful and they look great on desktop, and then you see that on mobile and it's cut off or just looks weird. That's just because that's not their mission. Their mission is not to create designs that are going to look great across every single device that, that graphic appears on. That's where I come in. I'm going to provide you guys with some templates that you'll find inside of your course guide. Make sure to go in and actually download all of your templates there. You'll be able to upload them in Canva. If you're on the pro version of Canva, you can have your own folder where you store all of these templates in there, so that anytime you're designing a graphic within Canva that requires slightly different care factor in terms of making sure that it displays beautifully across devices, and you'll know which one they are based on the lessons within this course, you will have all of your templates already there. You'll be able to just pop it into Canva and you'll know exactly where all of your text and your images and everything else needs to be placed so that it will look great on mobile, great on tablets, great on desktop, great on desktops of all dimensions. Just great. Everything's going to look great. If that's not making too much sense, don't worry yet, we're going to be using the templates that I'm providing you with throughout these lessons. I just wanted you to know that if you can't find them or you don't know where they are, they're all within your course guide. You can download them all in one go from my Google Drive there and then just use them all within Canva. That's the first thing. The second thing is that I want to be really respectful of your time because I'm an avid learner myself, I've taken a lot of courses. One thing I hate is fluff. I'm trying to take away as much fluff and be as respectful of your time as possible throughout these lessons. What that means is that I don't want you guys having to watch me design the same thing over and over again or use the same strategies and tools over and over again because that's not a great use of your time. Occasionally, throughout these lessons, what I might do is actually speed up my design process. If I'm designing a graphic and I'm using tips that I've already walked you through in a previous lesson, I might just speed up the video a little bit. Maybe put in some background music or maybe talk over it so you know what's happening still, but it might be slightly faster. Just so that you don't have to watch the same thing over and over again because you already know how to do it. My aim with these lessons is to really build on your skills. Each new lesson is going to give you maybe an additional skill or two that you didn't already know in the previous lesson because your time is so valuable and I don't want to overload you with, here are all the skills you need to know right away. But I think by doing it this way, we're just going to learn a little bit more with each lesson. I would really encourage you that even if you're not really interested in learning how to design for YouTube because that's not your platform of choice or Pinterest or Facebook, you just should take the lessons in the order that they're in because of the skill development that are put inside of the lessons. I hope that's okay with you. I hope you're really excited and I will see you inside in the next lesson. 15. Inspirational Quote Graphics: The first thing we're going to learn how to design as an Inspirational Quote Graphic. Now I know that might not be right for your brand or for the brands that you're looking to learn design for, but it is the best place to start because there's really not much to it. You don't have to learn how to edit photos, you don't have to learn how to add an animated element or make things beautiful. You really just have to focus on one background image or one background color and a font and an inspirational quote on top. It sounds really simple, but it's actually simplicity that is the hardest thing for beginners to master because as a beginner, you're always sort of overcompensating for your lack of experience by trying to add too much and do too much. Actually, restraint is the hardest thing to do when you're a beginner, and that's why I love starting with quote graphics because they are really simple and it's going to force you to remain restrained and really just pick one font or two fonts that are complementary to create this quote graphic, maybe an image in the background or maybe just a solid color. Be very comfortable with the fact that there really isn't much going on in these graphics. I'm going to show you a few examples that are really great to start with on Instagram and then we'll jump into Canva and start creating. Having a look at King Kong, which is Australia's number 1 digital marketing agency, they use a lot of these big bold impactful quote graphics where they just dim the background photo and then add a little bit of white texts in a really bold font on top, and that suits their really big bold impactful brand really well, so that's one way of doing it. If we have a look at in comparison on something like BossBabe, they have a totally different approach because obviously, they've got a largely female audience. Most of their posts are actually quote graphics, so they're a really good place for inspiration for this stuff, but you'll notice that it's a lot more about just maintaining that sort feel, but all the quote graphics are slightly different colors, slightly different fonts, and styles, so it's not as consistent as King Kong, but they do a really good job of highlighting a part of a specific quote by using different techniques, like bolding text, or italicizing text, or underlining it, which is really cool. Then one more thing that I wanted to show you guys is the fact that you can actually do something really simple with your graphics, but then provide them in different colors. That gives people a bit of an option in terms of sharing this to their stories. Amber does this really well where she'll just create one really simple graphic like this one, but then she'll turn it into our carousel post, which we'll be talking about in a later lesson, which then allows people to actually share whichever color suits their brand best. For me, for example, I would maybe pick between this orange or this blue, but it would look totally different depending on which one I decided to share. If I click on the ''Share icon'' and say I want to post this to my story. This would make it really nice and blue, which works pretty well for my brand, but then maybe I am going for a bit of an orangey brick-feel that particular day, so instead I would share this one, and then again, that's a totally different feel for my story. By providing them with options, you're actually just giving your users a chance to share whichever version of your quote graphic resonates with them the most. This is a cool little trick, and really all of these different types of quote graphics are incredibly shareable. Even if you're not creating this kind of carousel post, you can be sure that if you incorporate quote graphics somewhere into your strategy, you will create much more shareable content than if you don't. Let's now take a look at how to create one of these beauties. One of my favorite tools for this is Momentum, it's a free Chrome extension that gives you a cool little quote every time you open a new tab inside of Chrome, you can also have a history of your past quotes that it's shown you, and you can also have your favorites. If you like a particular quote, you can save it for later, so you, of course, can use your own quotes for creating your graphics, but if you need a little bit of inspiration, Momentum is totally free for you to use. Then you can just grab the quote and then you'll be able to use it within Canva. You can also create some sort of document for yourself if you want. Then I'm just going to be looking for anything that is categorized as a quote graphic. We are going to be using custom dimensions and sort of a blank slide for this but just know that if you go into the Instagram posts, categories of quotes, you can find so much inspiration in here. If you're drawing a blank and you needed to be a little bit inspired, you can always start with a pre-made template. There's so many beautiful ones out there, but I'm just going to be jumping in and creating a blank design within the Instagram post to mention, which is 1080 by 1080 P. I'm just going to bring in a little bit of my brand text here and I've already copied over my quote so I can just paste it in, but obviously, it's going to be quite small in the start, so I need to play around with the text and the fonts a little bit, and you can just use this dragging function on the sides of your text box to squish it down or size it up or do whatever you need with it. You can also use Enter just the same way as you would within a Word Document. Then you can also use the grids that Canva has, therefore, you have to move it around and the slider at the bottom to zoom in and out if you're looking to check a particular area of your graphic up-close. I'm just going to size this up to be as big as possible because keeping in mind people are going to be viewing this on mobile devices, so I wanted to be really clear, and then I can go to the actual position tab in the upper right-hand corner, and Canva does the work for me by making sure it is in the middle and in the center of my graphic. Canva is really good at making sure that you've got the right placement for your graphics and you don't have to do that manually. I want to maybe put in a bit of an element, underline the last bit of this graphic, which is the big things because that's the thing I want to emphasize similarly to what we saw with BossBabe, where they use a little bit of a highlight function to point out a particular part of their quote, and then using a slightly lighter color to make this pop and positioning that backward so that my text is just on top of this underline there. Now I could also highlight this part of the sentence and actually use a slightly different weight of my font. It's the same font, but it's going to be bolded to make it once again, just stand out that little bit more, and then I can play around with the sizing to make sure it all looks good, and then I can highlight the actual texts and the underline, group this, and then position it once more to make sure that it's still in the middle because things get out of work really quickly with this. I'm going to add a second page and we're going to have a look at how King Kong do their graphics. This is not really my style, but if you want to achieve this look, I would start with a black background and then put an image on top, you can either just drag it in and then size it. You can play around with the images the same way as you do with text, just size it to the back, or I'm going to delete this and you can just drag it in and it's going to actually make it a background for you. It's going to snap into place like that, and if you click on the image, what you can actually do is adjust the transparency, so it's going to bring that black a little bit forward and dim that image for you like we saw with what King Kong did. Then we can basically copy this text over with command C and command V on Mac, or control C and control V on a PC, and then we can just play around with a few things. Obviously, this text is a little bit dark, we want to lighten that up. We would also want to use a bit of a different font because you saw that King Kong had a really bold font, so I'll play around with a couple of different fonts to make sure that it's right for what I'm trying to achieve, and then capitalize that and make sure everything is in uppercase. I would maybe make that a little bit bigger because their quotes were really quite large, that's looking good, and then I would maybe play around with a sentence structure. You can customize it a little bit and just make sure that the right parts of the graphic stand out that you want to stand out. That's looking really good. Now you'll remember that King Kong did actually include their logo in the bottom as well, so you could add that, but in this case, I'm just going to copy it across and use a pre-made template just so I can show you that when you do that, it's already copied the actual quote over, and now I just need to customize this. Obviously, this font size is ginormous and now the font is not quite right for what I'm trying to achieve, so change that to my particular font, and now we can go over to Style and make this my beautiful branded colors. Once again, I can click on ''Shuffle'' and find the right look for me. But this is such a great way of taking preexisting templates and just customizing them to something that works really well for you, and I can also grab the actual author of this quote, at the bottom here and bring that over to Canva. I do like including this with my quote graphics because I like referencing the actual creator of whatever it is that I'm using for my own creations, and I also like putting their name in a handwritten font because it looks like they've signed it, so Canva's got a lot of really awesome free fonts within Canva specifically that are handwritten, so you can play around with a couple of different ones there and add that in. Then finally, I would maybe just group these elements together so I can position them in the middle and make sure everything lines up, and I could then copy this graphic, and like we saw with what Amber was doing, we can then make different variations of this one graphic to post as a carousel so that people can share the one that suits their brand the most. It'll make their particular Instagram stories nice and beautiful and branded, and they can just pick the one that really fits best with their own theme, but I could just make sure that the very first graphic in that carousel is the one that suits my particular feed the best. That is just how you can create all these varieties of different quote graphics in just a couple of minutes. You can add a few different extra elements, like you can add quotation marks, if this is a quote that was actually said or written by somebody else. This is something that I really enjoyed doing when I was first creating quote graphics. It's not so much the style anymore, so you can absolutely feel free to leave these out, but just know that they're there within the Elements tab. Then you can copy that over and use the Flip function to flip it horizontally and vertically to make sure that you've got both of your quotation elements aligned beautifully. I would also rename my Instagram posts template to make sure I'm getting into really good practices like we've been talking about already, and this will also make it a lot easier for when actually download my graphics. I'm just going to go ahead and download them all, and it's going to create a zip file for me, that I can then unzip and then AirDrop to my phone so that I can make sure everything looks really good on mobile because we always want to make sure we're doing that. We've got the design, it's been downloaded, and then now I can go in and unzip that, and I've got my graphics in there. They're just labeled by their actual page numbers, and I can go and AirDrop that to myself, and yes, don't laugh, my profile photo on my phone and my iPad is David Hasselhoff because it makes me laugh, and this is what they look like on my phone. It looks really good. It's pretty clear, it's really easy to read, so I would be really happy with that. 16. Instagram Stories: To get started with creating your Instagram stories, you can search for a particular keyword like marketing and then just narrow that down by the Instagram story templates and then browse through and find the one that maybe speak specifically to your industry or the topic you're looking to create your story around or you can just clear that and then go through and create just an Instagram story template and just look through them there. The benefit of this is that you might actually come across a few really good ones that have multiple designs in the template which can be really beneficial because then you can create that cohesive look and feel and you don't have to do too much extra work. I'm going to select one of these ones to make it really easy for us for the demo purposes and we're just going to rename that to get into really, really good habits here. I'm going to make a few changes. Obviously this is not particularly in line with my branding and color scheme so I would go through, delete some of the elements and assets and then go over to styles and just update it to my particular color scheme. You can, of course, do this manually if you don't have your branding setup yet, but it's obviously easier to just apply it to all the pages in the template, and then you can also manually go through and just change a few last minute things. Then other thing that I would do is just erase some of the assets that really aren't particularly on brand for me, including the images and the text as well. Because that's something that I would actually prefer to put inside of Instagram or create inside of the Instagram app to make it look a little bit more native to the platform. Of course, if you prefer to just do most of your work within Canva, you can absolutely leave your texts and even your images inside of Canva as well and download them as almost complete designs and just upload to Instagram. That's absolutely your choice, I'm just looking to up-skill you guys through this lesson, so I'm just going to be doing it a little bit more manually. That's looking pretty good. With this one template here, what I'm actually going to be doing is a slightly more advanced move which is to actually create an empty space in the middle of the template and I will show you exactly why we're doing this later on inside of the Instagram app. Basically in order to make sure that I can export this as a PNG with a transparent background and then the middle of the template is actually going to be a blank space to allow me to do what I want to do inside of Instagram, I'm just going to put these rectangular images on the outsides of the template and leave the middle blank. I can then put it all in the back and then that means that when I export this, it's going to have a hole in the middle which is going to allow me to do what I need to do and more on that in just a sec, but I just want to make sure everything lines up. That's already looking pretty good. It's going to give me really what I'm looking for with my designs and importing these into Instagram to show you guys what's possible inside of the app. The last thing I would do is actually just check out a few video elements that I can also use for my Instagram stories. I would maybe just search for something in the background category. The magic recommendations don't always work out as I plan, but then you can search for something really specific just like colorful, which will give you these nice colorful backgrounds. It depends on if you're looking for your specific brand color because again, it can get a little bit glitchy within the Canva search functions when you are searching for specific colors. I prefer to just put in the name of the color but it does take a little bit of effort to find the right video, but I really like using these cool, bold colors even though they're not technically on brand for me. That's a cool pattern interrupt when I'm actually putting this in my stories. Then the only other thing that I would say is when you're going to actually download this, you're going to have to do a little bit of work to make sure that any videos are only 15 seconds because you only have 15 seconds per story. You can cut it down here and then you can go on and download just that particular page of the video and then you'll download everything else as an image. That video has to go separately, otherwise it's just going to create this giant MP4 of all of your templates. Then I'm going to go through and download the rest of my images with a transparent background so I can show you what that looks like, and I'll also go through separately and download them as regular images as well so we can use them in both different formats once we're inside of the app. I can show you the different ways in which you can play around with your templates when you're creating your beautiful Instagram stories. Then you want to make sure your air dropping that to your phone so you can use it within the actual app itself. Let's go ahead and do that. The first thing you want to do is actually select your templates and organize them in your phone because it can be so easy to lose track of everything. You can add them to an existing album if you already have one or you can create a new album specifically for your Instagram templates so that they're really easily accessible for you when you're inside of the app even 10 years from now. Then you can just go through and select them. You'll notice these are within my Instagram template folder. Then I can just go in and select multiple images that we're going to be using to create our beautiful stories. Then I can use all these different elements within Instagram stories, like these polls and questions that I can get to survey my audience. They're going to be so beautiful and branded because of these backgrounds that we've created within Canva. This is a really, really powerful way to interact with your audience and get them to engage with your content. You can also use GIFs. I especially really, really like GIFs that can point to the things that I really want people to be paying attention to inside of the template. That would be making sure that they know that they can swipe up to watch if I had 10,000 followers on Instagram. Then they can also select yes or no, are they going to watch my latest YouTube video? This is something that would be really, really cool to use as a prompt for your audience. Now let's jump to the second template and see how we can use some of these elements to really bring it to life. With this one, I could say, I've got a masterclass coming up and people can use this countdown timer to get notifications when we're going live. This is especially awesome for Instagram lives because people can actually get notified when you have an Instagram live coming up if you give them the option with your timers. You can use as for webinars, masterclasses, events, even videos if you've got something that you're posting on YouTube and you want people to be really aware of it. Then you can say, "Hey, this theme is going to be live." You can use a countdown timer to make sure that it's really specific to the actual date and time of when this thing is going to be live. The other brilliant thing that you'll notice me doing here is selecting the color picker which allows me to select the colors from our Canva template for making sure that my text is on brand and everything else is on brand that I'm putting inside of Instagram. That is the cool thing about having these templates already pre-done so that you can have all of your brand colors in there and you can make everything look really nice and cohesive like this. That's our second example. Let's move on to the third one. I'm going to give you guys a bit of a different example here, not using my own business because I want to give you enough diversity in these skills. We're going to be using the example of a hair salon for this one. You could use an image of a particular hairstyle or haircut that might be on sale, for example. Then you can just tell people that, hey, we've got the sale on, and you could actually post about it on your profile. Then you can use your Instagram stories to also make sure it gets out there in front of more people. Then use the different elements that are available to you to actually make this thing pop by saying, hey, we're currently offering blank on all appointments. Then you could use a GIF or a sticker to then put that moving 50 percent off inside of the middle of these two little text boxes. You could find one that makes the most sense and also works with our actual color scheme. That's looking all right but it's a little bit fuzzy so I would maybe find one that pops little bit more. That looks pretty good. Then also if you have the swipe up function, you could then make sure that people know they can book straight in on your website if this was something that you are utilizing for your stories. Now, let's move on to our video template. This is honestly one of my favorite things because you can use it in so many different ways. I really love using the video backgrounds when I share testimonials from my students or any screenshots of something that's like a business win. But it's also a really great option for giving your users and your audience a chance to ask you some questions. You could get into the habit of doing something like a Q&A Friday and then popping a really dynamic video background like this and then using the actual question function inside of Instagram to allow people to ask you questions. I could say something like, ask me you're burning marketing questions and then I could actually share the responses. Those are just a few options there for you. Now, let's move on to some of our more transparent images. With these ones, because it's got a hole in the middle, you can copy the photo and then use it to create some really cool stuff within Instagram. If I was to share this post to my story, I could then paste my graphic in and then scale it to size and tap in the middle to bring that image forward to give it this nice branded background. You can really only do this if you have a template that has that whole middle and then you're actually physically pasting it in there. That's a cool little hack for you. You can do something similar with reels and IGTV. If you're sharing them through stories, you'll know that they don't always have the nicest background and you can't bring them forward like we did with the post but you can add a nice frame to them. With this you could copy and paste or you can use the actual sticker image function inside of Instagram and then size the frame up to make sure that the reel is in the middle. Then people will be able to still watch the reel and tap on it as they would regularly but you can't really bring it to the foreground. Just keep that in mind if you're creating frames. Alternatively you can just use some of the other transparent images that we've downloaded that just don't have a background but they've got these leafy element in the foreground because we just downloaded them without the background color. You can just size that up to create this sticker function on top of your reel as well. I've also included some additional Instagram story templates like these for you guys to use inside of your course guide, that you can customize with your own brand within Canva. That will really help to make your stories even more engaging and interactive with your audience. Hopefully with this lesson you've gotten some ideas about how you can use templates within your Instagram stories that you create within Canva but then sort up within the actual Instagram app to make it look really, really native. When people are scrolling across these Instagram stories, they don't look like they've been created on some high-end software. They're just nice and beautiful and branded but they're still really playful and really easy for your audience to engage with because you can jump in here and say, hey, this is my favorite food, this is my favorite country and just have fun with it. Honestly, there's just so much cool stuff that you can do with your Canva templates or in the Instagram app. Hopefully that's given you some ideas. In the next lesson we're going to get into how to turn your stories into evergreen highlights for your Instagram profile to allow you to really make that great first impression on anyone who comes across your profile. I'll see you there. 17. Instagram Highlights: As we've already discussed, Instagram stories are a great way to connect with your audience on Instagram, but they're only going to be seen for 24 hours. If you want them to remain on your profile for longer, highlights can be a really great way to do that. These can be the first introduction somebody has to your profile when they first discover you on Instagram. Some examples of what these might look like would be from James Wedmore here where he's just got his actual image and then some colorful backgrounds in his highlight covers or someone like Jenna Kutcher, she's got this consistent color scheme with some white icons on top of this orange background. So there really is no standard for how these might look, but let's have a look inside of Canva on how we can create these. We'll just start by going to the Instagram Story Highlight Covers option and then looking through the ones that you think might be suitable for your profile. Keep in mind these will have multiple designs within them to make it really easy for you to do a couple of different highlight covers all at the same time. I prefer the ones with icons in them rather than text, but we'll actually cover both options. I'm just going to start with this particular purple and blue template and rename that to just suit for demo purposes here, and then we'll go and make that our color scheme. Now, it's really important that whatever colors you choose, if you're using an icon or even text in the middle, there's a really good level of contrast between the background of that icon and then the icon itself. Because if you're using similar colors for both, like a lightish blue and a dark blue and it's not super contrasted, when it's really little on your Instagram profile, it's just not going to be all that visible. Then you can play around with sizes and things like that. I'm going to demonstrate just one with text in it so we can have a look at what that'll look like and then we'll pop it inside of Instagram and one with an icon. I'm just going to capitalize my text to make it again really easy to read and I would make sure that this is within my particular font, but maybe a little bit bolder just so, again, it's really easy to read when it's really little. Then, I'm going to go over to Effects and Curve. This is a really cool thing. I just want to make sure that it's curved the right way. In this case, I would go to minus 54 and maybe play around with the actual curvature to make sure that it suits the circle. Then you would put in whatever text you want to use for that particular highlight. Think of highlights as highlights of your stories, but they're all sort based on what you want to be showing on your profile. You could have ones that are reviews, ones that are your travel stories, ones that are really personal to you. It's a good idea to really make a list of the different highlights that you want to actually have on your profile before you start making the covers so that the covers really make sense with the types of stories that you want to feature on your profile. I'm pretty happy with my two examples, one with a curve text. Then I'm just going to select one of the other highlight covers as another demo that we'll be looking at. But making sure everything is really nice and lined up. It doesn't have to be perfect. Again, it's going to be quite little, so it doesn't have to be flawless. Then you just go in and you download it as a PNG. I'm just going to download it, too. Then we'll pop on over to Instagram. Make sure I'm air this to my phone so we can use it inside of the app. I'm just going to jump on over to a demo account here, and I'm going to share this random post to my story. Let's say I'm going to share that to a story and want to make it into a highlight. I can then go into that story. In bottom right-hand side, you can see the highlight option to create a new highlight or if you had existing highlights, this is where it might say which highlight do you want to add it to. Let's view that on our profile. We're going to be changing the board cover. So we want to go to Edit Highlight and then Edit Cover. Then you can see that you can select from your library, from your photos. There we go. We can just size that up to make sure that the entire icon is represented and everything is perfectly centered. That's now live on the profile. If I click on New, I can also create highlights specifically based on past stories that I had posted on this Instagram account just by selecting them from my archives. Then just labeling that Marketing 2, maybe, just give it a bit of a difference and then changing the cover around my second cover. I would want to just size that up. It can be a little bit tricky. If I click on Done, I'm not sure if it's going to cut off the text here. Yeah, it's a little bit too close. I would actually maybe redo that and just leave it with a little bit more space around the edges so that I can make sure that my text is popping really nicely. That looks pretty good. I can always go back and edit these highlight covers, edit the text, and also edit the stories that feature in these. 18. Master Transparent Backgrounds: In this lesson, I wanted to cover how to overcome one of the limitations of the free plan of Canva with a feature that I like to use quite a bit. It may not necessarily be right for your brand, but for those of you who want to use this feature and are on the free account and don't have access to the feature within Canva natively, I'm going to give you a tool that's going to allow you to overcome it. If you have any photos of yourself, whether they're ones like these or just native photos like these ones that are awkward looking, but they're from my thumbnails. I need to just look a little bit hilarious in order to cut myself out and use my photos in my thumbnails. Then within Canva what you can do is you can go over to Effects and then you can have the background remover option here, which is such a quick and easy way to just get rid of everything in your background in one click. It's actually the reason that I completely stopped paying for Photoshop, because as soon as Canva came out with this feature on the Pro plan, I could basically stop using my Photoshop account, which I've been using for 10 years. It saved me a lot of money and time and energy and complexity with dealing with the Photoshop software, which is so awesome. We'll be using it quite a bit throughout the following few lessons. But if you are on the free plan and still want to utilize this function, I've got a tool for you that's going to give you a workaround and is going to allow you to import an already cut out image of yourself or whatever object that you are cutting out and import that into Canva and still use it within your designs if you don't have the capability to use this within the effects panel. We're just going to jump on over to Pixlr. As always, this is accessible within your course guide so make sure to check it out there. You can use it with any image. It's not nearly as accurate as Canva, but you can just jump into the cutout option and it does have an AI cutout which might be as good as Canvas, but again, it's only available on their Pro version. With their free version, what you can do is you can use the magic cutout option, and it's relatively accurate. You might just have to play around with it a little bit. Then you can basically go into where it says Draw Cutout, play around with the softness or hardness of your brush. You probably want it to be quite hard. I would say maybe a three percent softness. Then depending on how big you want the brush to be. Then you can also zoom in and out of your image so that you can get this really nice and precise. Then you can basically just go in and it's going to look like it's drawing a red line, but it isn't. You can see that it's got these soft edges here so if that's a little bit too soft for whatever you're cutting out and you want it to be a little bit of a harder edge, just bring that down a little bit. Then you can move around using this little red square so that you can keep on going. Again, this is just going to take a little bit of time. Obviously, it's easier to do within Canva, but if you're maybe only utilizing this function like once or twice a month, it might be fun for you to do this manually. It's pretty good. It'll just take a little bit of time, but it's pretty accurate once you've got it. Then once you're happy with what you've created, you can just go over to Save and make sure you're saving this as a PNG, so it'll have a transparent background. If you save it as a JPEG, it'll just come out with a white background, so we don't want that. Happy with that. These are the original dimensions, 1080 by 1080 P. I download them. Then I can basically go on over to Canva and drag that in. Now it'll be in my uploads folder. I have actually accidentally dragged it into my other folder, but I'm just going to drag it into my uploads here because that's the stuff you guys will have access to. Once it's uploaded, it'll effectively have done the exact same thing that we did in the image above and allow you to put any background that you want in the back there. I wasn't super precise with actually cutting out the turquoise bits there, so that's why you can see that it's not as clean and clear as it will be once you guys actually take the time and precision with making sure that everything is cropped out really nicely. But that's a quick little workaround for you if you do want to use any kind of cutout images in your designs and you're on the free version of Canva. 19. Captivating Carousel Posts: Carousel posts are an awesome way to keep your users engaged and your audience engaged on Instagram. Some examples here for you, Jenna Kutcher uses this carousel to share some awesome quotes with her audience. That's a relatively easy way to do it. H&M do this with a mix of video and static image content, where they can also tag their products for people to actually shop directly through Instagram. That's a great way for those of you doing this for e-commerce sites. But maybe the most complicated way to create carousels is to have almost large horizontal image that's a part of one thing, but that's broken up into a few different images for people to then circle through. Because this is the most complicated version of carousels, that's the one that we're going to be learning how to create inside of Canva. Let's go ahead and jump in. First of all, I should say that Canva actually do have carousel templates, but they're just a little bit limited with what you can do with them. Also, you guys know how to customize their templates already, I don't want to just be showing you the same thing over and over again. Just know that this is a possibility, but also carousel templates within Canva are just square images, so they are 1080 by 1080. If you want a little bit more realistic with vertical image carousels, you can either purchase them or you can make your own. We're going to be making our own. But if you do find a few templates that you really like, open them up in a new tab. We can actually use some of their design elements in our big, beautiful, cohesive carousel and then just delete the original templates. Again, we're just making sure our workflow is nice and neat. But I do like drawing inspiration from some of these designs. I'm just going to be opening these up in a new tab and I'll be showing you how to use these in a little bit. We are actually going to be creating our own custom design here because we want to create this big long horizontal image, which is going to have five blocks of 1080 graphics. It's going to be 5,400 pixels wide, and it's going to be 1,350 in its height. That basically means that it's going to be five graphics that are going to be 1080 by 1350 if that makes sense. If you want to make six, you would just times 1080 by six instead. The good news is that you guys don't really have to worry about it because I'm going to be providing you with this exact template that we're going to create in this lesson within your course guide so you don't have to worry. I just wanted you to know how I got to this dimension so that in case you want to create more posts for any future projects, you'll know how I got to this number and these dimensions. We're going to head on over to File and we're going to select Show Rulers and also show guides. This is something we haven't done yet in this course, but it's going to allow us to basically know where that split is so that we know that when we're designing this big long horizontal graphic, we need to know where each individual image is going to be. For that reason, we need to make these splits at that 1080 mark and then 1080 times 2, 1080 times 3. Now I'm going to do all that work for you, so don't worry about it. When I actually give you guys this template, it's already going to have these guides in there for you, already preset. But once again, just so you know that this is why they're there so that we know exactly where those images are going to be split up. Also, know that these lines are for guidance only. They're not going to show up on your design. They are really just there to provide you with a bit of guidance as to where everything's going to be positioned in your graphic once you split these up into individual images. This is what you're going to be left with. Now we can maybe just go over to some of the designs that are opened up a new tab and then copy some of these elements across. Now I'm going to be just doing this on a separate page here and then lining that up. Then I'm just going to take a couple of different design elements from this other graphic as well and copying that across. Of course, you guys can really create everything completely from scratch as well if you want. But I'm trying to go through just the process of doing this when you're a beginner and you're really struggling for ideas of how to make a really beautiful, cohesive look and feel for your carousel. This is a really easy way to drag in some design elements, go through and make everything your own beautiful brand colors. I promise you, even though this is actually a couple of different templates that we're dragging ideas from. It'll all look exactly as it should and it'll look like one cohesive carousel because it's all going to be our brand colors and our brand fonts as well. This is where you can play around with the positioning and you can see the blue lines as well. You can see that that one graphic where the boundaries are and making sure that any text or any elements are just placed within the center of those two blue lines to make sure that all of our graphics are going to look beautiful. You'll notice that I left this first square blank. The reason for that is because this is what's going to show up on my profile. I want to make sure that because this is a vertical graphic, the square of that graphic, the middle square is what's going to have the most important elements in it because that's what's going to appear on my Instagram profile. I'm going to drag in my Instagram template here. As always, the yellow square middle bit is where we want to be containing all of our really important text and graphics inside because that is what's going to appear on the profile. We want to make sure nothing's cut off and I will be deleting the template afterward, of course. But I just want to make sure I have that there because that's the 1080 by 1080p square that is going to be shown as a representation of this carousel because we're designing a vertical graphic. I'm going to be using an image of myself here and just dragging that in and again, removing the background, and just doing a few little slight adjustments to this graphic. This is why having the template in the background is so important because I don't want to have my face cut off or have it looking a little bit yucky. The rest of the graphics, it doesn't matter if the texts and all the elements are in the middle square area because somebody would actually have to click into your carousel to see the rest of them. They will be seeing the entirety of those graphics. It's just for the very, very first one. I'm going through things quite quickly here, but I'm basically just adding in any additional elements. I do like using arrows throughout the carousel to make sure that people keep swiping or keep tapping across and that they know that there's more images to look at. Then I would just maybe customize the texts. Obviously, I'm not going to go through and customize every single graphic because we're just doing this for demo purposes, but of course you would customize everything. You'd also send this to yourself on your mobile so you can make sure that the text is large enough on all the graphics for people to actually read and all the fonts are looking neat and tidy. That's key. Now, if this was all individual graphics and not one big graphic like this, you could add some video elements as well. You could add any animated icons or graphics, and then you could download one of those images as an mp4 and use them in your continuous carousel, which is similar to what H&M did with their combination of video and static elements in their carousels. If you're going to be creating graphics that are a bunch of images and then videos and exporting them all separately. You could absolutely do this, and this is such a cool thing to do inside of your carousels. But just know that if you're doing one big image like this, it doesn't quite work because of course, you can't cut it up the way that you need to in order for this to work. But I just wanted you to know that this is possible and we'll talk a little bit more about how to create these moving elements and videos when we talk about video ads in a later lesson. Because technically you could repurpose those video ad designs for your carousel post as well. Then we would just do a last few minute little adjustments in terms of the texts. You also want to make sure that everything is consistent. We don't want to be using too many fonts and colors. With that in mind, there's one really cool tool for this. Let's say you just have one text in your design and you want to copy this across. You can use the paint roller icon in the three dots. If you use a paint roller, you can basically say, I want to copy across everything that's in this particular design and copy it across to this other design. That's great for text, specifically because you might have all these different adjustments within one text box in terms of your font size, your font styles, your effects. You can really, really easily basically copy that across to every other textbooks of your design. Definitely utilize the paint roller tool anytime you're looking to get a really consistent look and feel across all the text or any other elements in your design. Finally, I would just make sure that any images in my graphics are of me or my business or relevant to my business, making sure that I'm sizing everything up in a way that makes sense and it's quite dynamic. I would go through and replace that animated graphic because we aren't able to use that for this particular design. That's looking really, really good. Of course, I haven't customized all the text, but just for our purposes, it's really, really great. I would just utilize those arrows throughout the graphics to make sure people know that they can keep on swiping through. That's looking really good. We would go ahead and download that. We just want to download this as a PNG file. Just make this black and white just to be really consistent with what I used, then let's just download that as a PNG. We're just downloading the one page that we have designed. Now let's head on over to so that we can get five images out of this one, longer horizontal image. Under images on, you will find an option to split an image. When you select that, it's going to give you an option to upload your file, then we're going to say, it's a horizontal image, we want a PNG and we want the quantity of blocks to be five of equal width, so it's going to give us five exactly equal images. I'm going to go ahead and download all those, Air them to my phone. Then I'm going to show you how to actually create your carousel on Instagram. On Instagram, you would basically just go through the same process as you would to just post your regular post. Because this is a vertical image, you want to use the little arrows in the bottom left-hand corner, squish it so that you get all of that beautiful real state of your image, then select all of your carousels in the right order as well. That's key. I'm just going to put in a little bit at Demo text and you would put in your captions and your hashtags and everything that you need to actually optimize your posts. I'm not going to go through that at this stage because we don't need to. But then you'd basically just go through and post that. Here's how it looks when it's posted. You can see that it says one out of five. It just looks like one beautiful continuous image, even though it's obviously five separate images. Hope you guys really enjoyed that and I'll see you in the next lesson. 20. GIFs and Meme Posts: A few days ago, I actually decided to post one of these meme GIF posts just to show you how powerful it could be when executed correctly. This is just a GIF that I found online. If you go into my insights, it's already had 645 views in five days, which is pretty good for my account, but if you go into my insights, you'll actually see that this has been shared quite a few times. That is a lot higher than what I normally get from my account in terms of activity. That's just because it's super applicable to anyone who's following me who's a business owner or maybe a freelancer who can really, really empathize with these GIFs. It can be such a cool addition to your content marketing strategy. Then I also use some additional ones where I use GIFs of myself to prompt people to give me a bit of a response. I'm just going to go through and show you just how some other people have done this as well so that you know I'm not alone in this, and I'm not just showing you my examples because I know that Elise Darma has done this a few times as well, where she's sharing really relatable content, especially because she teaches Instagram marketing and TikTok marketing, so her audience would be really primed to share something like this to their stories, and again, just expanding her audience because when they're sharing it to their stories, that means that more people are going to be seeing it and potentially following her and growing her account. I hope you'll enjoy this strategy as much as I do. We are going to be learning how to design these inside of Canva, but first I just want to take you over to GIPHY so we can have a look at where all these GIFs are actually coming from and where they're housed. Heading on over to, you can do so much here. It has a really powerful search engine, much more powerful than what is inside of Canva, even though technically Canva is pulling from GIPHY. We're going to look at that in just a second. But you can basically look for GIFs in here based on keywords, and you can also look for GIF stickers. These are basically GIFs that are just cut out and have that transparent background, making it a lot easier for you to actually incorporate these inside of your designs. You can then save the image onto your desktop and pull it into Canva, into your uploads. I'm just going to be using a 1080 by 1080p template here to show you what you can do with GIFs and memes. I'm just going to rename this and pull my GIF in from GIPHY within my uploads folder in the video section. It won't be in the images section, it'll be in the video section. Then you could add text around it and add your brand color schemes and all of that stuff to then make this into a meme post. That's one way of doing it or you can use the GIPHY integration. You can click on the three dots if you're not seeing it in your left-hand sidebar and it'll pop up. Then you can use the same search term. You can say like, "awkward" and all these GIFs will pop up. If you want those beautiful GIF stickers, you have to add the word "transparent" and it'll pop up anything that has a transparent background. You can pull your GIFs straight from GIPHY this way, or you can go through the process of finding them inside of GIPHY. Totally up to you. Just depends on your search methods, and then you can just add in something really funny that's really applicable to your particular audience on social media that will actually prompt them to share it. For me, it might be something like this, when you walk into a networking event before your friends show up. That's super, super relatable to so many people that would be following me on a platform like Instagram that would actually prompt them to share it because they'd be like, "Yeah, this speaks to my soul." But you don't just have to use the GIF stickers. You can use regular GIFs as well. I love using Schitt's Creek or other popular TV shows that have a lot of relatable GIFs and quotes that people can really relate to, that you can really play around with in making them really suitable to what kind of content you're trying to create. Then you can also crop things so that they're not the full post. You can actually have some text around them because you need to give people context for the actual GIF that you're sharing. This is your chance to make it really relatable because this is a GIF that could be relatable to the real estate industry. It could be related to the music industry. It can be related to so many different things, but you just need to give people context around this being a response to something that you're going to actually say in your text above the GIF. This one in particular might be something to do with the sales process in digital marketing and in freelancing, something like when you get called out for copying and pasting the same awkward sales email template. right happens quite a lot when someone uses the wrong name in a sales email, and that's something that is quite relatable. That's an example of how you might use it. Then you would customize it to make sure that it will look good on the feed. Let's just do one more example of how someone might utilize this strategy for a hair salon. That could be something like hair flip or hair flips transparent to get that kind of GIF sticker going. Then let's use this GIF of Heidi Klum because it's amazing. It doesn't look great with my particular brand colors, but also, this isn't really applicable to my brand anyways because I'm not a hair salon. We could spruce this up to make it a little bit more relevant, to make it really impactful as it's coming across someone's feed and make it really stand out. In that case, I might go with something really funky and pick a gradient background. I'm just going to pick this one here, but I'm going to refresh it because sometimes, honestly, Canva just glitches when you try and add new elements. You can see that it's actually glitching now with the GIF. I'm going to put it backwards and hopefully that GIF loads. If it's ever doing this to you within Canva, just refresh the page. Just make sure it says everything's saved and just refresh it. Then I would position it to make sure that the hair flip isn't cut off because the GIF isn't perfect. It's got a little bit of a hard edge on the left-hand side, and I would just add some text to it. Because this is a square image, it's going to look beautiful on the feed no matter what. I don't have to worry about positioning the text in the middle or anything because it's the perfect dimensions for the Instagram feed, but I could also repurpose this for Facebook and other platforms, and we'll talk about that in a second. I would just make sure that that text fits in with the actual GIF, but with the brand that I'm doing this for as well. Then positioning that behind the GIF so that the GIF overlaps the text a little bit, giving it a little bit more of that dynamic element and making it all look really nice and cohesive. Then we can go through to actually downloading this. I would make sure I'm only downloading one page at a time, so it's one video at a time. You'll notice that it's 5.8 seconds. So if you want that to be longer, that's where you would change the duration, but it's going to keep looping on a platform like Instagram, so you don't necessarily need it to be too long. Then I would download one as an MP4 video file and one as a GIF because on Facebook, YouTube, LinkedIn, you can actually post it as a GIF. If you want to have the option of posting as a video or a GIF, then it's a good idea to download both formats. Now having a look at that export, the GIF is a little bit choppy with the gradient background, whereas the MP4 version is really nice and smooth, so this is why you want to check the exports and figure out which version you want to post on all the platforms. In the next lesson, we'll talk about stepping this up a step further by using yourself in your GIFS. I'm so excited about this particular lesson, so I can't wait to see you there. 21. Turn Yourself Into a GIF: I absolutely love using GIFs to connect with my audience on LinkedIn and on YouTube, and especially on Instagram in my ads and inside of my posts, and definitely also within Instagram stories. Within this lesson, we're going to be taking a look at how you can turn yourself into a hilarious GIF like these ones over here, and also how to use these within Canva, within your designs and have them be discoverable by other people on Instagram stories and anywhere else that GIPHY has an integration. If you're ready, let's just get into it. Start by taking a horizontal video of yourself against a blank wall, and just make sure that everything is really well lit. You want to have your face well lit, but also the actual wall behind you, which is going to make it a lot easier to actually crop everything out. Once you have your little clip, it might be slightly longer because you're probably doing this with your iPhone. The thing you want to do is just trim that down to a roughly three-second clip which you'll be using for your looping GIF. Now, this can be a really good idea, but then sometimes you go to film and you forget what poses you wanted to do. I would recommend that you actually have a list of poses that you want to do and you can use mine for inspiration or inspiration from other YouTubers and influencers on Instagram. But the easiest ones to do are these yes and no ones because I really like using them in my Instagram story pose. Then I also have a couple that are really great for dancing and celebration, if I'm trying to celebrate student achievements. Or I have somewhere I just look really awkward that I like using when I'm sharing relatable or funny content with my audience. Once you have your clip, you'll be heading to to remove the background. This is why you want to have a really good amount of white space around you when you're filming because Unscreen actually have a watermark in the bottom right-hand corner. But it's not going to appear if this is the area that's being removed from your clip. That's why if you're doing this against a white wall, you won't have any problems there. But also just so you can see the difference, here's an example of what it might actually look like if you upload just a random clip of you with background objects. If you're not doing this against a blank wall, it might just come out a little bit choppy and it might not really know where you are in relation to the background. I also filmed this with really weird contrasts and weird light on my face so clearly, it's just going to come out really choppy. This is what the original video looks like. You can see that contrast just isn't there and all the objects in the background are just no good. Make sure everything behind you is really clean. Then we will also be cropping this so that that watermark won't be there in the next step. Once you have downloaded your Unscreen GIF, head on over to Ezgif and then head to the Crop section and then just upload your GIF file there. You don't have to worry about renaming it at this stage. We'll do that before we upload to GIPHY, and then just hit "Upload". Just wait for it to process a little bit. It's going to look at a white background for a second, so just give it a sec, but then you can just drag and crop it straight. Make sure to get as close as possible to where you are without cutting yourself off and then just hit Crop image. You can still do a couple of really cool things within Ezgif but you can just save it straight to your computer if you want. Just for extra points, if you want to add any text to it, you can use their function directly with an Easy GIF to do so. For this particular GIF, I might write something like ahh or something like that. It might not be super relevant to add text to this GIF, but then you just want to make sure that the frames are set one to end. It's going to be consistent across all the frames and you can play around with the font sizes and font styles and all of that stuff. But just for demo purposes, we're just going to keep it really simple. Then you scroll all the way to the very end through all of the frames. Just make sure to click on "Create GIF". It's going to create exactly what you already had, but just with the actual texts on it. You can see that that's possible, but we're actually going to be using the previous clean version and air that to my phone. Once it's on my phone, I can actually just hit on Copy Image or Copy Photo and drag that straight into my Instagram stories pasted in similarly to the way that I would if I was pasting in some text. It's going to say Instagram pasted from photos. That's one way of doing it. If you want your GIFs to be discoverable and beautiful within the actual GIF option inside of Instagram, inside of Facebook, inside of Canva and all these other places, then you need to actually create a GIPHY account and register for a brand or creator account on GIPHY. That is the next step. You'll be heading on over to GIPHY and creating your channel. It can be super basic for now. It's just so you can upload a couple of GIFs and have something there when you apply for your brand and create our account. You can just upload or you can actually create within GIPHY, we're going to be uploading because we already have our GIF ready to go. You can just download or upload an actual GIF or upload a sticker, which is exactly what we're going to be doing because ours has a transparent background. At this stage, I will just rename it, even though it doesn't make a huge deal of difference on GIPHY, pretty sure every GIF that people will download, it just has the word giphy.if just for my own process. Then you want to add in your tags. You want these to be basically things that are searchable by people other than you. Mine always say Maggie Stara, but then they'll always say something that's really relevant to each GIF. That would be yikes, ahh, cringe whatever it might be for this particular GIF. My source URL is always just my website unless you have a very specific one that you want to point people to. Then I just always give it a G writing to make it a little bit more discoverable and then hit "Upload". Now even once you're actually registered creator on the platform, just keep in mind that your GIFs will take about 24 to 48 hours to actually show up inside of the Instagram search engine so give it a little bit of time if it's not showing up. Now just a note here, you do have to have a professional business email address that you're signing up to GIPHY with in order for your GIFs to then be approved for a brand or creator account and to have that discoverability within the GIPHY search engine. So just something to be aware of there. Now let's jump into Canva and have a look at how you can then utilize these GIFs of yourself to create beautiful posts for your social media accounts. Let me just jump into an Instagram post template within Canva here so I can show you exactly what you can create. We're just going to select a pre-made template. Really what I'm aiming to do here is just to actually head on over to their GIPHY integration. If you're not seeing it there, just head on over to the three dots and you'll be able to actually see the plugin there. Then you can search for some of the things that you've actually input as your tags. For me that would be Maggie Stara but I'll see just my actual GIFs there. If I want to see my GIFs stickers, I have to put in the word transparent. Then all of my amazing GIFs will just pop up and I'll be able to use them in anything that I create on Canva. That could be an Instagram posts like this one or a Facebook ad and I can go in and customize this and make it a bit more branded. It's so, so fun and I really hope you really enjoy this Canva GIF hack. 22. Plan Your Grid in Canva: I really like creating my designs inside of Canva and then having this grid to be able to actually plan out what my Instagram grid is going to look like. Especially because this allows me to include reals covers, IGTV videos, and those sorts of things that a lot of scheduling tools don't allow yet. This is what we're going to learn to create in this lesson. I just need to make sure that I'm creating three posts across times 1080, and then I'll add 20 times 2, so 40 pixels to create for the white lines in between the three posts. I'm going to go and create custom dimensions. I'm going to pop in my 3,280 across which is going to be 1080 times 3 plus those 20 pixels between them. Same thing for the vertical posts. That's six posts plus the five white lines, so 1080 times 6 to represent the six squares and then plus 100 because it's five lines by 20 pixels. If that's not making too much sense, I will provide you with these dimensions inside of your workbook. You can also choose to make this post longer or this template longer if you want to plan for more than just three by six. But usually I find that this is enough to get a feel for what your grid will look like. Unfortunately, Canva doesn't have the best capabilities for this if you search for something like grids, because you really need them to be squares. Maybe this will change in the future and they'll have a sort nine square grid. But for now the best way I've found to do this is to just plop in either blocks of three and size them down. My preference is to just have these as individual squares. Just grabbing the actual square frame here, and then you can zoom in and size this down to be exactly 10 ADP. It can be a little bit harder to get this until you zoom in, and then it should be easy enough to see that it's 1080 by 1080 and you can zoom back out. Then you can manually position these things or you can use the actual position function to basically say, "I want this to be at the very bottom and at the very right or left." You can just copy and paste and then make your row of three. Then I would say, "I want this to be at the bottom and in the very right." Then I would do one more that's going to be at the bottom and the center. That's automatically created those 20 pixel barriers between these posts for you. You can copy the actual row of three. Then I would use the arrows on my keyboard to just move up this row. Because every time you hit the up arrow key on your keyboard, you're moving up one pixel. If you hit it 20 times, that's 20 pixels. Then you can just copy that and then do the same thing for this next row. It's going to snap in place for you already, and then you can just do the same thing one more time. It's already going to have that white line there for you. That is a really, really easy way to create this grid. You can then group this to make sure nothing gets out of work. But this also makes it really easy for you to move your posts around as well. Then you want to make sure you're actually uploading the graphics that you plan on using for your grid. I'm just going to pick a couple that I know I've already posted or planned on posting just to show you and then you can just set them into place. That's a really easy way to do this. If you have some longer graphics or some horizontal ones, it's just going to take the actual inner square of that image. Whether it's a long horizontal graphic or vertical image, it will automatically take the center of that image which is exactly what's going to happen on Instagram as well. That's how you can make sure that you are planning your grid accurately. Now for any videos, I like adding in the play icon in the corner because that's what's going to be shown on my feed and I'll show you how that looks in just a second bar. This will give me an idea of any of my actual texts for my graphic is going to be cut off in the preview. Sometimes I'm okay with it being cut off because it creates little bit of mystery. But sometimes I really want to make sure that I'm incorporating that into my design. You can do the same thing with IGTV icons because they will also be shown in the upper right-hand corner. If you want to incorporate that into your grid so you can have a really good sense of what this is going to look like, then that's a really great way to also plan for that inside of your grid. Then I would hop on over to Instagram and just for bonus points, you absolutely don't have to do this. But if you want to also incorporate your bio and you highlights in all of that just at the top of your grid so you can really get a sense of how everything's going to look together. You can just take a screenshot of it and then bring that in as a separate image and bring your posts down on the graphic. Then this is just going to always be at the top of your planned grid. That's a super simple way of doing this. Because these are all individual squares, it makes it really easy for you to move them around and shuffle them around and fill your frames with any individual graphics that you want to plan for posting on your Instagram feed. I hope you guys found that helpful and I'll see you inside of the next lesson. 23. Facebook Banners: Guys, let's now have a look at how we can create these beautiful Facebook cover banners. Now, just be mindful of the fact that Facebook has recently removed the ability for creators to have a video background as their cover. You'll often see pages that haven't swapped over to a new graphic yet, so they'll have this awkward thumbnail-looking photo. That's just because this was likely a video and Facebook has basically converted it to an image. Same with this one, I know that was a video at one point and has just been converted to a static image, which is just unfortunate because it was such a cool function, but they've removed it. I'm not sure if they're going to bring it back. For now, we'll focus on static images. But there's still so much you can do with this space. I just want to show you a few examples also because there are slight variations with how these are placed. We will be looking at how to make a Facebook cover that is perfect for desktop, mobile, and tablets. It's going to look really great across devices. But something to be mindful of when we're talking about this is the fact that you'll see a lot of Facebook pages that have the profile image in the bottom left-hand corner, like this one here, and, of course, mine as well. Then you'll see some that have the profile photo in the middle, which doesn't cover that much on the desktop, but on mobile, this actually covers a huge chunk of the banner. Even though this looks really, really beautiful on the desktop screen, actually on mobile, it looks pretty average and I think that's just because this is a relatively new thing that started happening for people who have display taken, who are influencers in their space. You'll see this on a lot of other people and not enough people have really thought about the fact that their profile picture has probably moved. Likewise, Amy Porterfield was probably used to her profile image being here, so she hasn't really switched this over yet. I'm just going to jump on over to my mobile here so you can see what it looks like when the cover is optimized and the image is in the bottom left-hand corner, like on my page here versus on an Influencer page like Sunny Lenarduzzi, it covers so much over the back and not to mention that the actual cover photo wasn't mobile-optimized in the first place, so the text is quite cutoff because the dimensions aren't really compatible with mobile devices. This is what we're going to try and overcome by making sure that our templates are beautiful and look gray across all devices. Let's jump into Canva and start creating. Specifically with Facebook covers, the Canva templates are really good in terms of their dimensions, but you'll notice that there is Facebook Event covers and then Facebook page cover. We want to make sure that we are in the Facebook page cover section. Even though the dimensions are correct, a lot of these designs are not actually going to really show up the way we want them to across devices. I'm going to show you how I would use a Canva pre-designed template in collaboration with the templates that I'm providing you guys with to make sure that your design is going to look great across devices. I would just customize this template to make sure that it suits my brand, put an image of myself, make sure that it's all aligned. I'm going to go through this a little bit quicker here. But this element here on the left-hand side is not an actual vector, it's a photo or a raster graphics. I need to go through and edit it the same way as I would an image. That's when I can use this Duotone function to get into the color that I want, the same way as I would a photograph. Then I can say the highlights will be my oranges and the shadows will also be my oranges to get it to exactly the color that I want. It's maybe just got a little bit of a textural element to it, which is why it's not just a rectangle, It's actually some graphic that I have to edit this way. But otherwise, it's all looking pretty good. it's pretty on-brand for me. Now, we get to the front bit, which is where we actually put in our templates to make sure that everything is exactly as it should be. I would go to my social media templates and add in my actual graphics in the back there. This is the influencer template. That is where you'll notice that anything that's in the yellow zone is safe for desktop, mobile, and tablets, even if you're an influencer, but most of you guys will be using the regular template dimensions here that don't have to account for that circle in the middle. You'll notice that the actual template dimensions are 1640 by 1924, much like this Canva template. It's going to look a little bit hideous when you drop it in the back there, but it's mainly just to see where everything is going to be placed in that yellow area on desktop, and on mobile, so you can resize any image elements or any text elements to make sure everything is fitting in this middle strip here. Now, just a few final touches. I would obviously update the text to make sure it's on-brand for me and it says something that I really want to say in my Facebook cover. Then I would just add in a few final elements, maybe some arrows or any final design elements that you want to add in this banner to make it a little bit more textural and a little bit more interesting than if it's just a solid flat color in the background there. That's my final go-to you to adding an arrow so people know that they're going to be hearing from me through my page because it's a business page. That's one way of customizing a pre-existing template. Otherwise, here's how we'd go about creating my own from scratch. I'm just going to use the blank template without any texts on it to make it easier. I would start by dropping in an image of myself and removing the background. Now with this particular image, the background is really solid. It's going to make it really easy for Canva to remove me, but I also wanted to show you what might happen if the background is quite cluttered and maybe picking up a few different elements that it hasn't erased for you. If there's any final little elements, you can go into erase and it's going to bring this whole thing up for you. You can actually bring back parts of this image by using the restore function or erasing parts of the image. If there's maybe a plant in the background that hasn't been erased, just know that you can affect what is erased and what's kept in the final image with just using those different brushes there. You can size this up. In this case, I would maybe size this up on the left-hand side and put my text on the right, but you can go either way with this. Now, just copy myself and paste myself in, so I have two versions of this. Then bring up the contrast, bring down the brightness, desaturate this, and blow it out. This is the part of my graphic that's going to go in the background to create a shadow around my original graphic that's going to go in the front. I'm going to blow this out and position it backwards. You can already start to see how this might work, but you can also play around with the transparency if it's a little bit too harsh as a backdrop. But this is really, really such a cool part of creating your graphic and playing around with all the different elements that you can play around with within Canva. You want to make sure everything is in that yellow area as much as possible. You can play around with some of this stuff but know that not everything is going to be visible on the desktop version, so making it big enough and punchy enough in terms of contrast so that it really stands out on desktop and mobile. Then you could also just make that background a little bit larger because it's a shadow, so it doesn't have to be exactly one. Then with your front image, you can also play around with some of the effects that are available to you within Canva, but I usually just copy my design over. I'm not messing with the original just in case I hate what I create. Then you can go into the photogenic functions and maybe have a look at a few photo filters to see if you can bring up the contrast. You can also play around with some of the really funky ones if that's right for your brand or the black and white ones. I go with this monochromatic desaturated look quite a bit, but you can also bring down the intensity of that filter and then also play around with the saturation in your adjustments panel. Just keep in mind sometimes it takes a while for that to kick in, but that looks pretty good. I would merely play around with the brightness and the contrast a little bit more. Again, just to bring it really, really nice and in contrast with the background there. Now, a final element that I want to show you guys because I think it's a really cool skill for you to have and I'm always trying to add to your skills that throughout these lessons, let's take a look at how we can add a bit more flair to this. I would add in just an element to a different page so that I can creatively play around with this without worrying about the image of me getting distorted, I would add in a little bit of a speckled texture on top of this. This is going to be a bit in the background of the actual graphic and then part of this is also going to be on top of this rectangle. Let me show you what I mean. I'm going to change this to a darker color and then I'm going to copy this over, line it up, and then I'm going to crop this so that this second version of this speckle element is just going to be on top of my rectangle, and I'm going to reverse the colors. That's not making sense too much right now. Just know that you can always crop your elements to align them with other elements on your page. Now, I've basically reversed the colors of this speckle to make it almost looks like it's two different designs, but they are working really well together. I'm just stretching out my rectangle element because I'm going to lean it on its side in just a second here. I'm going to copy everything across now and put my darker speckle at the back there. That's looking good. I would lock that to make sure it's not going to move on me. Now, I can copy across my dark rectangle element with a light speckle and copy that. I can just line it up behind me, size it up to make sure it's exactly where I want it. Now, I'm going to lean it on its side a little bit here. Now, I want to position that to the back. But I also want to make sure the shadow is appearing. I would just bring it backwards and make sure that the shadow is visible on the actual rectangle and on the background. Then I will just copy over my text because I'm just going to be using the same text for demo purposes and then line that up so it makes sense. If it's down there, it's probably going to be cut off with the template a little bit. I want to make sure that I'm checking that. But other than that, it's looking pretty good. I will just unlock my background just to test that everything is within the yellow strip there and it's all going to show up on all my devices. Bring that transparency down again, so it's not visible in my design and that's looking pretty good. Now, I could go ahead and download that as a PNG file and making sure I'm just downloading the ones that I want. Now, I can pop on over to Facebook and see what these look like in action. We would go through to choose from photos or upload photo depending on whether these are already on your Facebook page. This is what the first one looks like. We could drag to reposition it, but everything is positioned perfectly because we've done our job inside of Canvas, so we're happy with how that looks on desktop. I can also switch who I'm interacting as. I can either see as someone who has access to the backend of this Facebook page or just a visitor. This is what you can see what your audiences on Facebook. Now, we can take a look at the second design that we've done. We just need to make sure we're switching back to our administrative account here. Then I would just go through and upload the second photo. Once again, I can just switch the accounts so that I can see exactly what my visitors see and see the entire cover page. Now, let's just jump on over to the mobile version so we can see what this looks like on our mobile device. That's the first one. That looks pretty good. Everything is exactly as it should be because it's displaying our entire template. This is the second design. That looks pretty good. I'm happy with that and I hope you guys learned a lot about Facebook covers and I'll see you in the next lesson. 24. Animated Pinterest Pins: Animated Pinterest Pins. There's so much cool stuff you can do within Pinterest and I've tested this out for myself by publishing some Pins that are videos to see how many views they get versus some static ones that really don't make as much of an impact for me. But I like using both different variations. Let's take a look at some videos that I've posted. This is basically just a gift that I've exported as an MP4 to add it to interest. It hasn't had any saves, but it's had almost 2000 people make an impression or a video play, so that's pretty good. There are some other ones that have been a little bit more successful for me. This one's had 13 saves. It's had quite a few outbound clicks as well, so people going to the actual site that I want them to go to from the video. All this one is, is just a static Pin that's been animated inside of Canva using the same tips that we're going to be using in this lesson. Then there are some easier ones that are basically just static Pins with a video background. This is another option that I tested out and it's performed pretty well for me as well, so that's always an option where you can just put a video in the background and we're going to test out a few different options with this inside of Canva. Within Canva, you can look at Pinterest Pins just specifically within Pinterest or you can go by different categories, different industries, and it's totally up to you. But mainly what you really want to be doing is starting to think about how you can create a couple of designs that you can use again and again, every time you have a new blog post or new video, or just a new piece of content that you want to point people to with your Pinterest Pins. Because of this, I would recommend going with relatively neutral design. Not ones that have weird cutouts or that are very specific to some theme that, that Pin is promoting but are not evergreen enough for you to use them again and again with your designs. We're going to look for ones that are going to be really great for us to use no matter what the content is that we're promoting. This one's actually really good because that is super neutral. You can just swap out that middle graphic for a different one anytime you're promoting a different type of blog post and then we can see that it's 1,000 pixels by 1,500 pixels, which is going to be consistent across all the different Pinterest templates that you find. Then maybe we can pull through one more. Hopefully, we can find a video Pin because that's the other design that we want to be looking at. This one looks good, but it's actually not a video Pin. It just talks about videos, so we're going to have to actually include a video in the graphic, but that's looking pretty good. We're not going to use this one, but I just wanted to show you that you can also use a video inside of a frame like this. If there is a frame that is circular or it's in a particular shape that you're just using within the elements tab to drop a video into, you can definitely utilize that within your graphic creation as well. Then you just pop a video straight into that frame and it's going to take that shape. I'm going to just going to refresh because again, sometimes it glitches a little bit. But now that video is in there and it will just automatically play on Pinterest. You will notice if I want to delete it, I can either delete the video or delete the frame. But actually I want to delete the Pin because we're not going to be using that design. I'm just going to go through and customize both of these Pins to be my specific brand colors and then we'll talk about how to animate them in a sec. That is looking good. It's nice and branded for me. I just made a few little tweaks and also made the actual text a little bit more relevant to a blog post or the type of blog posts that I would actually publish on my site. Then we'll go over to animations. You'll notice that some have a little crown in the bottom right-hand corner, which means they're only available for pro-Canva users. But there are also some free ones that are quite cool. You can just hover over them and it'll show you how it would look if you were to use that animation. If you want to group some elements together so that they're not animated separately, that can be a really good way of just making sure that they're not too many moving elements on the page as well. Your own discretion on that, but then you can group them and then try it again in terms of the animation to see how it might look now that they're grouped together. That looks pretty good. A lot better than when the 25 and the block behind it was taken as separate elements. I quite like the stomp and the pop animations. Those seem to work really well for me with my animated elements on Pinterest. Then, within Canva, you can actually publish straight to Pinterest. Within Pinterest, once you've got the integration hooked up, you can actually see all of your boards and you can pick from PNG or GIF, but you can't actually pick an MP4 here. That is a little bit unfortunate because I haven't found the GIF format to work for me as well as when I export it as an actual video, so I'll go through that in just a sec. But just so you know that it is possible to actually publish straight from your design here and say, okay, it's going to just be a flat image. I want to publish page 1 of this design on this particular board and then I can schedule it for a particular time. The reason I don't like doing this too much is because then it basically locks you out and you can't do anything with your template once you have scheduled that. It'll basically say, don't touch your design until that Pin has published. It's a little bit inconvenient. I prefer to just go over to Pinterest and publish manually. We're going to take a look at that in just a sec. But for now with this other template, I would just pick a video that works with the contexts of this Pin. That's online presence and visibility. I'd maybe choose a video of these two girls here, but then I would maybe edit the background color to suit this video a little bit better. I would go with my lighter colors there and that looks pretty good. I think that that really fits in with the theme and you can see the video there. This animation is going to go for five seconds, so that's perfect and I would just make sure to rename everything so when I'm saving my videos, it is really clear to me which are animated Pins and then we're just going to individually export these as video files. With my second video, the only last thing I might want to do is actually trim this down because it's almost 15 seconds. I don't need it to be quite that long. It's a big, huge video file. It can just be sort the five, six second mark. Download that and then let's hop on over to Pinterest. I would just go to Create, Create Pin, and then we can just drag our videos in again, one by one. It's going to show us what it looks like. Then you want to pick a thumbnail for your video where everything is really visible, so somewhere after the animation happens. Then you would optimize everything and this is the beauty of using videos; is that you can actually add tags inside of your Pins, which makes them be a little bit more discoverable. This is something you just can't do with static images at the moment, so it does really impact how many views your videos get as opposed to static Pins and then you would just choose your board that you want to publish to. Of course, I don't actually have a blog post called "25 Ways to Get Freelance Clients." I don't have anywhere to send this Pin, so I'm not going to be publishing it. But just so you know what it looks like and this is what our other Pin would look like. Once again, you would just choose a video cover image or thumbnail there and go through the optimization process. You can also add alt text, which if you don't know what all texts is, don't worry about that too much. It's for SEO purposes and for screen readers. But just so you know that there is a possibility to add that in. Then inside of Canva, this is how you create a big, beautiful template document full of these different designs. You want them to all be slightly different, but of course, with your brand fonts and your brand colors so they make sense for someone when they're coming across their feed on Pinterest. But then every time you have a new video or a new blog post, you would just swap out the actual title, swap out the video or the image visual content part of the Pin, and then maybe update your actual brand colors. You have slight variations in these Pins, but you don't have to do all the leg work every single time. Play around with it. I hope you enjoyed it and I'll see you in the next lesson. 25. Video Ads: In this lesson, we'll be taking a look at how you can create videos for Facebook and Instagram. But specifically within the context of video ads, because these are great part of any marketing strategy and a powerful addition to your skill set. Let's first talk about where to draw inspiration from before you start designing your ads. My go to is to go into your Facebook ads library and just look at competitors that are doing something with their video marketing and seeing what they're doing and what I might be able to pull inspiration from. Or just looking at agencies that are marketing agencies, copywriting agencies. Basically, any agency that's within a creative space is usually doing some form of cool video marketing that you can pull inspiration from. And my go to is Ad Zombies. These guys do their video content super well because they have mastered the art of curiosity. They are copywriting agencies, specifically for Facebook and Instagram ads, but this is a video of a woman eating chicken from a bucket, right? Like there's just so much curiosity going on here and lots of good stuff that we can learn from. Here's one that I saw earlier, which is actually only seven seconds. It just says this ad doesn't bite, it just converts. And gives you the heebie-jeebies, right? It's super, super quick, it just loops, but it's super curiosity inducing. It also gives you a really quick call to action to get in touch with their team. If you want to learn how to create awesome ads like this one. And here's another one down here. I'm just going to mute it so you guys don't have to hear the music. But all it says is mind-blowing copywriting. And then it's got this kind of looping video that's a bit of a static image, bit of animation. It's sort of a mind-blowing video. And it says, we warned you, our copywriting will blow your mind too. All right. That really, really makes you want to get in touch with their team. You'll like that. A really freaking cool ad. And I want Facebook ads like that one, even though they're technically experts in copywriting, not video creation, but their ads really get your attention. I know it's not always possible to see your competitor's advertising or even find the right people to emulate from within Facebook ads library, which is why I'm going to be giving you one more resource, which is These guys actually have a platform that's all about creating awesome video ads and video content for your business. But they can be a little bit on the pricier side if you're not running an agency or don't have the budget for this yet. But there's nothing wrong with you using them for inspiration, especially because they've got specific industries within their categories that you can pull from, like real estate. I know they've got some education and e-commerce and music, health and fitness, travel and tourism. So this is where you can jump into and be like, all right, I want to get a bit of inspiration for what I can do from my ads within the travel and tourism space. And then preview the ad. Take a look at what they've done. I'm just going to mute this one again and see how you might be able to emulate what they've done here. Obviously not copying directly, but just drawing some inspiration from it. And one thing that you'll notice with all of their ads is that they're very, very similar to what we saw with Ad Zombies, where there's a hook, a little bit of content in the middle, and then just a call to action. That is the bare minimum that you need to do with your video ads. They can be just really short, really punchy. It doesn't have to be this long, couple of minutes worth of video content. It can just be something that you can communicate to your audience in 10 seconds or less and give them a call to action. That's exactly what we're going to be creating with our ad today. And the next step really is just to gather the video clips that you want to be using in your ads. If you already have your own video clips you want to use, that's awesome. But for those of you that don't have that, I would recommend going to and pulling some videos from their free to use library here. Now full disclosure, Canva actually does pull from Pexels within their software as well. You can just search for their videos directly from within Canva. But in my opinion, it's a lot easier to search for stuff within Pexels, because as soon as you click into one clip, it will then say, "Hey, these are similar videos that you might want to check out." In this case, they're all the same model that is doing different things in different clips. That makes it really, really easy for you to create that continuous flow within your ad. I would recommend going straight to Pexels to research your clips and then download them from there and upload straight into Canva and start creating. With in Canva to search for a video ad and then select the one that's best for what you're trying to create based on the dimensions of what it's suggesting to you. I would probably say that the basic frame video ad or the Facebook shops video ad is a really good one to start with for Facebook and Instagram ads because the dimensions are 1080 by 1350, which is a really good vertical dimension. You can also go with square video ads, but these will give you a little bit more real estate on the platforms. So I'm just going to go ahead and select this one and then we'll play around with it and customize it. Just going to go ahead and rename this. So it's going to be my test video ad. I'm also going to drag in a few pages from a different template that I've got over here. I want to create a couple of these. And maybe one more of these. I don't want to create too many pages because keep in mind that we don't want this thing to be too long. But that looks pretty good to me. What I'm gonna do next is just drag in my uploaded videos from Pexels. You'll notice that these are quite long. We are going to go through and trim these. I can give you recommendations on the ideal duration as well, but you have to test this out for yourself. But for now, we're just going to drag these in, and then we're going to trim them all. So I'm going to drag in this one here and let's do one more. Actually for this one what I'm probably going to do is just make it full screen because some of your video clips should actually have no borders around them at all. That can be really powerful way of getting people's attention. So we've got our initial video clips. We want to make sure that it's on brand. For this in particular, maybe the colors are not quite right. The fonts probably aren't quite right either. I'd probably go with my blues because I quite like using these for ads. That looks pretty good. It's basically using my blue and my white. And I can say apply that to all pages and now it's made everything all nice and branded for me. I can do the same thing with the font here if I wanted to, or I can just drag in text elements one by one. I'm just going to go ahead and let's trim these first actually before adding inner text. My ideal duration for each video clip is about three to three-and-a-half seconds. You can actually just say, I want three seconds. It's going to only select the very first three seconds, but you can move this around to find the right part of the video clip that you want to use, and then just click on "Done". Keep in mind, you can always change this. Just because you've selected those particular three seconds doesn't mean that that can't be changed in the future. But just for demo purposes at the moment, we're happy with those, and then let's do another three seconds here. Now for this one, it's going to be a little bit different because I'm going to be advertising and sort of fictitious podcast. I want to make sure I'm selecting the part of the clip where she's putting her earbuds in. It would be these three seconds here. Yep, that's good, and for this one, this is 35 seconds, but this is going to be my last slide. This can be a little bit longer, let's say five seconds, and I only really want the very first five seconds. Cool, that looks good. I'm going to just go ahead and add some texts to these. Now, whenever you're adding text to your video, you want to make sure you have enough white space around your subject so that the video is not overlapping with any things that are happening inside of the video. You can always double-click on your video clip and then drag it to make sure that only the part of the video clip that you want to be showing is showing, and that creates a little bit more space for you to use. Now I'm going to be getting rid of all these palm leaves because that's not quite right for the content, and I'm just going to go ahead and start adding in texts. Keep in mind that just as you saw with promo and with Ad Zombies, you want to be using really simple fonts and putting them in caps whenever possible. It's really easy for people to read quite quickly as it's coming through their feed. I'm going to go ahead and add in all my text. That's all my fonts. I would want to add in a few additional elements here. I'm going to look for some podcasts icons that I can maybe use, so I'm going to jump over to graphics and select this little podcast microphone to use over here. I'm also going to use maybe some headphones. Because I'm saying, "Hey, listen now". That's when I could use a little headphones icon, because I've already got the microphone in the actual video here, and that's all lined up. Currently, my video's only 17 seconds, that's pretty good. I could potentially cut that down a little bit more. But I don't really mind. Basically, all I'm trying to do at this stage is just hook them in with a couple of lines about this kind of fictitious podcast. It would be a podcast that would share a profitable marketing tips, successful growth strategies, and then say all of this and more, and then it sort of teasing the fact that it's a podcast, and then this is an actual call to action to say, "Click the link to listen now". I'm pretty happy with how that's turning out. We've got a couple of things left to do. One would be to add in some music, and the second thing is to add in some logical transitions. The problem with the Canva templates is that sometimes they will give you lots of transitions that don't necessarily make sense. Especially because Canva, currently at the time of recording don't offer an option for you to have transitions in but not out. What that means is if you choose a transition, it's going to fade in and also fade out, and then the next one's going to fade in and fade out. It's a little bit too much animation. My best practices for you for animation purposes is to just choose one animated element on your video clip per page. What that means is, I would just say, I don't want any of the other elements to be animated. I'm just going to say none for the page itself, None for the video. Make sure that none of that is animated, but the actual text. I would maybe try to put it in as breathe because that's quite a nice transition, and then I would do the same for all of the other pages. That's already looking pretty good. Now what you might have noticed is that I actually removed the video that was in the background of this and it's actually cut my ad down now to 14 seconds which is perfect. Under 15 seconds is ideal. My last little touch, and this is totally optional, I actually like having a bit of a slightly transparent version of this middle video in the background for a little bit of that kind of attention grabbing element when somebody comes across this video on their feed. All I would do there is I'll just make sure to ungroup this so I'm only grabbing the actual video clip and then copy and paste that. It's actually going to give me the exact timing that I've selected for this middle ad, and now I'm just going to place that all the way in the back and make that slightly transparent. It's only kind of really slide. But when this plays, it's actually going to be playing both clips at the same time. It looks quite cool and I'll show you exactly what that looks like in just a sec. But I'm just going to do the exact same thing here. Now obviously this music makes no sense with this ad. What I would want to do is go over to elements, and actually I would add in one additional element to this end just to break up the darkness over this to make it more on-brand for me, and I will just add this into the corner. If you're ever looking for neutral elements, this one in terms of search terms, I think it comes under animated blobs, whatever, but I usually just search for the term white, and then I go over to this toggle and say animated. That will pop up any sort of white animated elements that you can use in your designs if you go on over to graphics. That's a really easy way. You can just bring in a couple of different highlight elements into your designs that make it a little bit more interesting for somebody to look at. But then you would want to go over to audio. Obviously, this isn't going to make too much sense anymore, and I would say something like, I guess happy or inspirational, and try and have a look at some audio options there. You know what that's actually not too bad. I don't mind that. I would replace that just by dragging it in. Same as with your video clips, you want to make sure you're trimming it to the sections that you want, and you want to make sure that it's actually being applied to the whole clip as a whole, which is, hopefully, so let's try and play that again. It's a little bit too slow to start. I would move it to where that beat drops so that it's really interesting for someone straight away and that's pretty much to it. But one thing to note is that in Canva you'll get some guidance about linking your social media accounts to Canva for music licensing specifically. You'll just have to follow the steps to connect your accounts with Canva, and then Canva will essentially just grant those networks permission to use this music. Otherwise, you can also pull music from sites like Pixabay that's totally free for you to use in your creations. But just be aware that you would have to add that in, in a separate software like iMovie. 26. YouTube Channel Art: With YouTube Channel Art, you can go really simple with just having an image of yourself and your team and a few links like Think Media here or Noah Kagan's where he's just got an image of himself, a little bit of text. His arrow is not quite pointing in the right direction there, but we'll fix that. But another example is Modern Millie's here where she's got the expectations saying there's new videos every Wednesday, and then mine, of course, is quiet detailed and it has a few different graphics and a lot of links and is really on-brand with my thumbnails as well. So, lots of different ideas there for what you can do, and we'll just take a look at how to create this inside of Canva. You can look for just YouTube Channel Art or something specific within an industry like always. We're just going to go with channel art, that is within the travel niche. Just keep in mind, a lot of these are not optimized for across devices, which is what we're going to be covering a lot in this lesson. Make sure that if you're using any of these templates that you are using my templates that I'm giving you to make sure it's going to show up really nicely on mobile, on desktop, on tablets, but also on TVs. If you yourself don't watch YouTube on TV, just know that these templates are basically designed for a giant TV screen. That's why they're not really all that optimized for how most people look at YouTube, which would be desktop or mobile. Let's have a look at this one. Anywhere where it says new videos every Thursday, that banner just would not be visible in any other device other than a TV. We're just going to take a look at how this would actually look using my templates. I'm going to pop a template in so you can see exactly where they've gone wrong with this design, so you can see that none of this would be visible on anything other than the actual total template dimensions, which is for TVs. We're just not going to be doing that. We're going to get into best practices. I'm going to change my background color and pop in my template here so we can talk a little bit about it before we start designing. Everything that needs to be visible on desktop has to be in this middle strip. But just be aware that the only thing that's going to be visible on mobile is the yellow inner bit. That's where the majority of your important information has to go. Your texts and your images should really pop in that middle bit. Now let's have a look at some fun things that we haven't done before. Let's take a look at how to create your own gradients using photos. I'm just going to use this colorful photo here and then just go over to blur and blur it out. This is how my create my own beautiful gradient. But I know that Canva actually provides us with gradients, just so you know that that is an option if you're looking for this blurred background image. But I'm going to be just creating using one of their existing ones here and just sizing that up. This is obviously me not designing for my brand because this isn't quite on-brand for me. But this can be a really cool thing to try out with your channel cover art because it doesn't necessarily need to be as branded as your thumbnails and everything else. You can play around with it quite a bit. Then I would just drop in a frame and I'm just going to refresh again so that frame pops up. This is where I might use an image of myself if I didn't want to cut myself out, but I still want to use an image of myself somewhere in the graphic and then I can size it up. Because again, remember that this stuff is going to be quite small, especially on mobile devices, so you want to make sure that it pops. This image maybe isn't quite right for what I'm looking for, so I would maybe use one where I'm a little bit closer up and there's no distracting objects in the background. Just to make it pop a little bit more, I would probably put some sort of a circle graphic just in the back there to really differentiate between the gradient and my photo. Just size it up and position it backwards. That looks pretty good. Then I would maybe group these together or move them together so that it all fits in with my template. But it looks like my template seems to have gone somewhere, so I'm just going to have to redo this and make sure that the gradient I'm putting on top of it is not all the way to the edges, so it doesn't replace that background. Sometimes even the lock function is not perfect. I'm just going to go and put the gradient on top, and not all the way to the edges, which means it's not ever going to become the official background image. Then just at the very end, I'm going to stretch it to the edges so that it can lock in as our background and doesn't replace the template. I would add in a little bit of text. We're just going to get a little bit funky with this. Because one thing that we haven't talked about yet is how to make wavy graphics out of your text. You would just put in a sentence, maybe space out the letter spacing, go to curve, and then just create a slight curve, so nothing too major. Just take a note of the number. We're at 59 and then I would just copy this, and then we are basically going to do the reverse of that. We're going to go at minus 59. It's the same curvature but in the other direction, which means that now we can line this up with the rest of the sentence and then basically make it into a nice little curve like that. It's not going to be perfect because unless there's a perfect number of letters in both of those curves, it's not going to be a perfect curve. If you want it to be a perfectly symmetrical curve, you just have to make sure that you play around with it a little bit. Takes a little bit of time, but that looks pretty good. I'm pretty happy with that, but obviously, these are not evenly spaced out. We're going to learn about a new function that we haven't covered yet. If you just highlight these three lines and you just select ''Tidy up'', because they're technically three groups, it's going to give you perfect distance between each of those lines. If I make it completely out of whack and then I go back into tidy up, you can notice that it's just shifted that middle one to be perfectly in the middle of these three. That's a really quick and easy way to make sure everything is as aligned as it should be. Now, if you want to change all of this text at the same time, you can do that just by saying, "This is going to be white," and then say, "Change all black to white." It's basically going to change all the black elements to white elements. But keep in mind that it's going to do it for every page of your design. If you have 30 pages in a particular design, because maybe you're designing an e-book or social media graphics or something like that and you say, "Hey, change all the black elements to white." Just be aware that it's going to affect every single page. It's a cool little shortcut in templates like this where there's only a few pages involved, but it can be quite dangerous if you affect all of your designs all at the same time. Now, I'm just going to add in a few social media graphics and group them together to just add a little bit of something extra to the right side of my design there, because it's looking a little bit flat still on the actual mobile interface, so in that yellow strip in the middle. I want that to be as impactful as possible on mobile devices. Then maybe we would play around with putting a few things on the edges where that is the area that's going to be shown on desktop and on tablets. But really the important bits really need to be in that middle bit. If you want to leave a little bit of whitespace on the edges, there's nothing wrong with that. We've talked about whitespace quite a bit. If you want to leave that blank and you don't want to call any attention to any new things that you've got going on or pointing arrows to your links on your YouTube channel or anything like that, that's perfectly fine. Just make sure anything that's really important is in this yellow middle strip there. That's looking pretty good. Obviously, that's locked at the moment, so I'd need to unlock it in order to change the transparency and move everything over to the edges to see what the final design would look like. Then I would just download that as a PNG because it is a gradient, so it does need to be a PNG in order for it to come out with really high quality. Then we'll pop on over to YouTube to a dummy account that I've set up and go over to YouTube Studio. This is not my main account, but in YouTube Studio, you can go over to customization. Then you can go over to branding and change your banner image there. We'd select our banner image and it's going to tell us exactly where things are going to be located. But you guys already know that because you've got my templates, so that's awesome. Everything looks great. Then publish that and go over to View Channel and check it out. That looks pretty good. I'm happy with that. Obviously, that's not all going to be visible on mobile. I'm going to show you with my existing templates inside of Canva and what these look like on mobile, on tablet, and on desktop, so you can see exactly what this looks like in action. This is my template here. If I was going to change the transparency in the background, you can see I'm using the exact same templates as you guys to make sure everything is lined up. Then I've just exported this as a PNG file and making sure that the outer bits are visible on my desktop version. But then only the inner bits are visible on mobile and on tablet. This is what the design looks like on desktop. But keep in mind it might look different on different people's desktops depending on screen size. Then on mobile, it's just the middle bit there. Then if we have a look at it on tablet, it's just slightly more than what you see on mobile. It's just pretty much still that middle bit. You don't see the edges. Then if we twist the tablet, because some people might look at it horizontally, then it's pretty much the same. Hope you guys enjoyed that and I'll see you in the next lesson. 27. Clickable YouTube Thumbnails: Before deciding on what your thumbnails will look like, it can be a good idea to check out the competition or other channels that you really like to see what they've done with their thumbnails and how you might be able to pull some inspiration from this. Neil Patel consistently uses oranges, blacks, and whites as his theme, and you'll notice that everything is on the left-hand side. That's because the timestamp on mobile devices will be much larger in the bottom right-hand corner so it can cover some texts if you place it in the right-hand side. Most people will have their texts in the left-hand side for this reason. Now looking at Think Media here, they don't have one color scheme across their thumbnails, but they're pretty consistent in terms of always using an image of themselves and some texts, really big, bold, impactful colors and fonts. Then of course there are my thumbnails which probably sit more similar to Neil Patel's where everything is one consisting color scheme across. Just looking at my analytics, I like seeing which thumbnails have the best click-through rates for me made that's really the purpose of thumbnails. Just looking over the last seven days, I've had click-through rates at 9.6 and 8.4 on my Canva for social media and my how to get digital marketing plans videos. That's where I could pull some inspiration from these and go, how can I create more thumbnails similar to these because these are obviously working for my audience and are getting them to click through and actually watch these videos. You obviously have to have some videos out live to be able to study them like this. You can draw a lot of inspiration from the actual thumbnail templates inside of Canva. We're just going to go into YouTube thumbnails, a general theme. Now, the benefit of this template is that there's no way to really screw it up in terms of mobile versus desktop responsiveness because they're going to look the same regardless. The problem is the text is too small on some of these. They're really not optimized for people being able to read all the information. To do something different for this lesson, we're just going to select one of these and actually optimize these exact thumbnails so I can show you how I would transform this in a way that would make it a lot more click-through worthy for YouTube. Because this background image is not movable, we can actually right-click and say, "Detach image from background," which will allow us to then crop out this girl on her phone and give it a little bit more of that YouTube look that's going to allow us to blow her up, but also give us a big, bold, beautiful, colorful background. That's a little bit more interesting than this background she's already got. Now that we've cropped her out, we could go into photogenic and find some filters that might make her pop a little bit more so they might make her a little bit more warmer tone. Again, just we're looking for big, bold colorful effects but not making her look distorted. You might want to turn down the intensity and then play around with the adjustments in terms of contrast and brightness maybe if it's bright for the thumbnail and then I would just size that down so we're not having to constantly move around the entire image, even the cropped out version, and I'll just place her in the corner for now. Again, remember we want to have the text on the left-hand side because of the timestamp that's going to go in the bottom right-hand corner. In terms of the actual background colors, it's totally up to you whether you want to use a flat color or if you want to use gradients. This could be an interesting thing for you, especially if you have two really complementary colors that you can turn into a gradient that works really well for some people on YouTube. Now some gradients are actually editable in their colors and I can't seem to find it here. I'm actually going to pop over to my recently used to pick a gradient that I know I can change the colors of. It's this one over here. Also, just one thing that I haven't mentioned yet is you can click on this "i" icon to get some information about the licensing. If you're ever questioning whether your designs are free to use all across your online presence and all across your business, this is where you can get that clarification from Canva to say, "Yes, you're free to use it for whatever you want." Now I'm going to customize my gradient to really match with the background color I've chosen. This does take a little bit of finessing and tweaking to really find the right colors. Hopefully, at this point, you would actually have your brand colors so you don't have to do the guesswork here because you'd just be choosing from your brand colors. But in this case, because I'm just doing this as a demo, I have to look at it visually and figure out if these colors play well together and maybe there's not enough contrast or too much contrast or what have you. This is where you can get a little bit funky and creative. Of course, we know that purple and yellow work well together, so I always try and test out a few different themes. But I actually really like the purple and orange. I'm going to go back to that because I think that together they look really great and white text is really popping. This is the point at which I would then play around with the text to make it a really dynamic part of the image. One thing I should mention at this point is that no matter what your YouTube video title is, your thumbnail title or the text on your thumbnails does not have to be the same and actually shouldn't really be the same. Your thumbnail text should be a really punchy version of what the actual video title is because it gives you two different opportunities to get people's attention. If it's the same text, then you're losing out on the second opportunity to capture your attention, the attention of your audience. Let's say the video title was something like the IX mini pro full review or full spec review. Then your actual thumbnail would say IX mini pro worth the hype. Then that's just a slightly different variation of the actual video title. But then people who are a little bit more logical would click through because of the video title, which is all logical spec-based. Then people who are a little bit more emotional, who are like, "I don't want to miss out. Is it worth the hype? I don't know. Am I going to waste my money?" Those are the people who are going to click through because of that thumbnail because it's intriguing, it's curiosity-inducing. That's why you want to make sure that you've got a good variety in your actual wording on your thumbnail versus your video title. It's also worth noting that you can change your thumbnail as many times as you want, but your video title shouldn't change because it can really affect your rankings and how often your video gets shown. But you can change your thumbnail as many times as you want and it's not going to affect anything. Play around with this. I would then maybe just play around with a few final things in terms of changing the boldness, changing the drop shadow on the main aspect of the thumbnail that I want people to pick up on. Then I might add in a few different dynamic elements because I'm saying, "Is it worth the hype?" Then, in that case, I would maybe want to have a question mark there because it is a question that I want people to have in their minds in terms of how I want them to be reading it. I would play around with how the text is interacting with my subject in the front. To make sure the text is placed behind, and it just makes it a little bit more interesting, but still really easy to read this text because it's big, bold text with contrasting colors in comparison to the background. With this question mark, I'll just place it behind the gradient, which is going to give it a little bit more of that purple quality, and I'll just stretch that out so that it's interacting with the subject the right way and exactly everything is placed exactly where I want it. The last thing I might want to do is duplicate what I've just done and then test this out and see how it looks with a white outline around it. If you go into shadows, once it loads in into glow, you can then press the toggles so you can change this from a black glow to a white glow. Change the blur up the transparency and just play around with the size. I usually go for a seven or an eight is the right thickness. Then you can size it up and move it into place to just test out how this might look with a white outline around it, which is quite a popular thing for YouTubers to do. It might not be quite the right thing for this thumbnail because I've got white text behind it and I think it gets a little bit more lost because of this white outline. But I like having a few different variations, especially if you're designing this for clients and you want to give them options, you don't just want to hand them over one thumbnail. Because of course you want to present them with some choices. Then I might look at it as a collection to see the difference. You can see the massive difference between one and two and three. The text is clear and they're really clickable even when they're this little, which is very important when you're talking about how they're going to appear on mobile devices. Then I would maybe just play around with how I can templatize this. If I was happy with this color scheme and the font choice and everything else, then this is where I can basically just duplicate my design every time I'm designing a new thumbnail and edit the model or the image of myself if I was doing this for myself, and then edit the text, but I don't have to start from scratch every single time. You can have a template document like this with up to 100 thumbnails in it on the pro version and you can just keep tweaking it every time you need to. This is how you get that consistent look and feel, and you can have a right-centered design and a left-centered design in terms of where your text placement is. This is how we do that because obviously this girl is looking to the right, so it makes more sense for the text to be on the right. But yeah, play around with this stuff and I'll see you in the next lesson when we talk about animated YouTube and screens. 28. YouTube End Screens: While there's no official YouTube end screens inside of Canva yet, at the time of recording unfortunately, there's no template for it. If you just put in end screen into the search bar, there are a few templates that come up for this. They may not necessarily be animated, some are, some aren't, so pick the ones that are most suitable to you. We're just going to create our pretty much from scratch, but I'm just going to start with this template here so that we can use it for dimensions and just for inspiration. We will really only be picking one element from it as we design, and I will just add my own page and pop in my particular template so I can tell you exactly how you need to be using this in order to make sure your design is compatible with YouTube. If we put this in the back, you'll notice that the text basically says, everything needs to be in the yellow area in terms of where your videos will go and then your channel profile image will be that big. Your channel profile image cannot be stretched whereas the video elements can be. We'll just pop into YouTube so I can show you exactly what I mean by this. I'm just going to use one of my existing videos, which has an end screen similar to the one that we'll be creating here today so I can show you what that will look like. The first thing you'll notice is that you only have 20 seconds for your end screen elements, and this one was slightly less than 20 seconds just because of what I was saying in the actual video that I had placed on top of my end screen. Just going to delete my elements so we can start from scratch here. All right, so this is what my design looks like and you'll notice this kind of rectangle in the middle. That's where everything has to be placed inside of. It cannot go outside of those boundaries. It literally won't let you. Okay? We need to make sure everything important that we're placing inside of YouTube is just on top of that. I'm just going to import from the latest video, or you can just import random ones but because I already use the same template over and over, it's just easier because this is already lined up for me. I could pick up my profile picture and move it anywhere within this rectangle and same with these video elements. They just can't overlap because then it's going to tell you that there's something wrong, but you can stretch these out a little bit. These can be stretched, but your profile image can't be so just be very aware of that. I think that maximum is about half of that rectangle it won't go past that point but you've got a little bit of flexibility with how big these can be. This is where you can place a video or a playlist or something like that that can be a part of your end screen design so that you can point people to it as a way for them to watch to your next video or a playlist. I'm going to discard these changes because I don't want this to be effected, but this is what we're going to learn how to create and I've already got those boundaries in your template for you. Let's just have a look at what this actually looks like in action on YouTube so I'm just going to pop over to this video and then we're just going to go past the commercials and all the way to the end. Roughly the last 20 seconds and then this is what it looks like when the end screens come in and they pop up. The profile image gives me an option to subscribe and then I've got one video and a playlist within my design. All right, so let's go into Canva and start creating. Now you know a little bit more about why that yellow area is where it is but please note that your profile image, that circle there, it doesn't mean that that's where you need to place it. That's just for you to know that that's how big it's going to be if you need to have any elements around it. I'm just going to make my background the color I want it to be before putting my template on top of it because I always forget to do that. Because then when you're adjusting the transparency means that the background is the color you want it to be. I'm just going to lock that and then I'm going to place a few elements on top of this, which is going to give me a really good representation of where my video elements are going to be located. For this, I like putting in a screenshot or an exported image of an actual thumbnail of my videos to give me an idea of how large these video placement boxes need to be because they need to just sit as a frame outside of my videos. But it can be hard to get this right because they're awkwardly shaped rectangles. Bringing in a picture or an exported PNG of your actual thumbnail is going to give you an idea of where these things need to be located. That's also because if you have two video elements, you need to make sure there's enough room for both of them to still fit into the out of that yellow area. I would have one video and one playlist and I'm happy with where those are placed, and then I might start working on some of the other elements in terms of where my profile image is going to go. For that, I will actually copy over this element from my very first template that I brought in because I quite like this animated element behind it. I would just make sure that once again, that profile picture is going to be able to be placed within the yellow area. This subscribe text can stay outside of the yellow area, that's totally fine and I would just customize that to my particular fonts and I could adjust the curvature and everything as well if I wanted to. I would add in my actual YouTube profile image just so I can make sure that everything looks good. That's also the reason that I use my actual thumbnails as a screenshot so that I can make sure it all looks good with my branding. Then I also like adding in a video element on the left-hand side because I keep talking during my actual end screens. You can just have an end screen that's 20 seconds of music and then it just pointing to your other videos, but I actually incorporate my end screens into my video itself. In the last 20 seconds, that's usually where in my video I say, "Hey, thank you so much for watching this tutorial on whatever and if you want to watch some more videos that are similar to this topic, check out these videos over here," and then I can point to them. It's a little bit more interactive and actually really helps my retention rates so that's why I've got this rectangle on the bottom left-hand corner because that's where my actual video clip is going to go. Then I like adding in my little speckled background because that's quite on-brand for me and it makes it a little bit nicer. I can then check how this is looking if I just turn down the transparency here. That's already looking pretty good, but it's still a little bit blend. I don't know if I'd call this animated yet, even though it's got a little bit of an animated element. I would actually put in a placement video where my talking head is going to go as well so I can make sure that that all looks good. I would use some placement video of a woman talking maybe just to kind of act as what I will be doing in this little video clip. It's not really important. It's not actually going to be there once you export your template. It's just so you can get an idea of the look and feel of your template. Now a final few touches I would add in a little bit of text so I like having the text "watch next", next to my videos. Again, it's a little bit of a call to action for people so that they know they can click on those videos to watch my videos or my playlist but depending on which one's which. You can just play around with some of the actual pre-selected text options that Canva have because these are quite cool and bold and impactful. It may not necessarily be completely on-brand for you, but this is where you can maybe change some of the fonts around and making sure that they still work with your color scheme. I wouldn't use pink. That's not how it's going to stay but just know that Canva got a lot of really good options there for you. I would just change that to my Poppins Bold, and making sure that it's not pink. This is just going to change the outline so I need to go over to effects and splice to make exactly the colors that I want it to be. A little bit darker maybe just because the background is quite light already. That's looking good. Then I would just add in those last few animated elements. I would go with White Blob and then toggling on only animated elements and I would just put this in the back so it doesn't actually go on top of the left-hand rectangle because that's where the important information's going to be with me talking still. I want to make sure that these are just behind and they're not too distracting. These are not massively colorful elements, they're, just a little bit there and then I would maybe add in an extra arrow either next to my "subscribe" call to action or the "watch next" call to action. Again, I would probably go with monochromatic arrow so it's not super distracting because the animation itself is already a little bit distracting. You don't want to really mess with people's heads in terms of the colors because there is already going to be colors in the videos. That's why I like to keep things relatively simple with these end screens, but still quite dynamic so that it keeps people's attention. Then just the last final few things that I would do is to make sure everything looks good in terms of the color contrast. If any last minute changes need to be made and also when it comes to alignment, so making sure that everything is pretty symmetrical whenever possible. Again it's not super crucial if it isn't, but I just like selecting some of the elements and making sure that those lines are popping up so I know that everything is nice and centered. Whether you need to group some elements to make sure that that's happening and then maybe moving some of the things around. Just making sure it's all nice and centered and that's just the neat freak in me but that's looking really good. Again, you've got this end screen and then you can use it again and again so once you've done all the hard work, it's all good to go. The last step then is to just copy your design over and delete any of the placeholder elements because you don't need them there or you don't want them there actually, because you're going to be placing these on top of your design inside of YouTube. This is all you need and then I would go through and export that but the last thing I would do is actually make sure that this is 20 seconds long, because that's the maximum amount of time you can have for your end screen. It's going to make sure that all your animations are nice and smooth for the full 20 seconds and then we'd go through and export that. I'm just going to pop on over to final cut so I can show you what this looks like when you're actually putting your video together. You would just pop your YouTube end screen template in the last 20 seconds or so. Less is fine, just not more of your video and then put your video clip on top of that left-hand corner if that's where you want it. Everything else is just going to be filled out inside of YouTube. Also just to make things a bit easier for you guys since Canva don't have a great deal of templates for these stuff. I've included a link in your course guide that is going to give you access to the template we created here today, and a few others that you can customize and play around with. They're all already set to be 20-seconds long to make these even easier for you so you can just make them, your beautiful colors, export them and use them in your projects. 29. Canva for Business: There are so many other elements to presenting a business online that don't involve social media and social media graphics. You know that feeling when you see a beautiful Instagram account, everything looks great and then you click through to someone's website and suddenly just takes way too long to load or its ugly or it's just off-brand. It's just a bad customer experience. With this last section of the course, I'm hoping to add to your already awesome set of skills that you've learned up until this point to really make you stand out from the competition, whether you're learning these skills for your own business, or maybe you're learning it because you're going to be freelancing for clients. Because there's so many people who learn the basics of creating for social media and then they stop there. Then they don't really realize that you can do so much more with Canva that will really set you apart from the competition and allow you to charge higher rates for clients and really add serious value to your client's business if you are learning this for freelancing purposes. In this section of the course, we're going to be looking at how to design and create beautiful e-books, where to find inspiration for them, how to actually design them, how to export them, all that good stuff. Most of them they're showing you how to create beautiful business cards because that's such a hot skill to have and these business cards will have a bit of a unique edge to them as well. Then we're going to go and have a look at how to create mockups, which is great for those of you who actually want to sell your assets and you want to find a way to really professionally present your e-books or your business cards, or your websites or anything else that you learn to create and present them online in a way that makes people go from, "Yeah, that looks okay." Holy crap, that looks amazing, I can't wait to buy this thing and mockups are the way to do that. I'm also going to be showing you how to resize your images and your PDFs to make sure that they're optimized for web and are going to be really easily shareable across email and other social media platforms as well. It's a lot to cover in just a few short lessons and I hope you're excited and I'll see you in the next lesson. 30. Design Amazing eBooks: When it comes to eBook designs, Canva's a little bit limited. They've got some eBook Cover design which is cool, or they might actually be regular book cover designs as well. But when it comes to the actual internal pages, you'll find one-offs like this one that summer essentials, which could make for a good internal page. This template over here has 10 in there, which is pretty good. That's probably the best one I've found as a template. Then if you click into it, you can see how big it is. This one's 8.5 by 11 inches, which is great for print. Depending on where you're located in the world, if you've got different A4 dimensions that you need, you might want to resize it, but I love going to and putting an eBook Canva as a search term. Then also making sure that these templates are customizable within Canva. I love buying these honestly, I would just go through and purchase the ones that you like. You'll save yourself a lot of time and a lot of effort and also doing the right thing by their creators. If there's only one page that you really like and you want to draw inspiration from it, then you can take some screenshots and just use it for inspiration. There's nothing really wrong with that, but if you're going to be using the entire design, then don't just go in and recreate it, just buy it from them. It's only about 40 bucks and then you can open that up in Canva and start customizing it. But I do like coming in here and just getting a little bit of inspiration for what I can do with my eBook internal pages specifically. I would just take a few screenshots of the pages that I like and that I might draw some inspiration from. I will then pop on over to Canva to my uploads folder and just drag some of my screenshots in here and have a mood board as my first page just for some inspiration where I can drag in these screenshots to keep me going if I'm stuck for ideas of what to create and just upload these and drag them into my design. You could create many more mood board pages. This is just for an example of what you might want to do. The next thing you might want to do is actually take a few pages off of other templates. Because obviously, the one that we selected here had ten pages in it, which is great, but what if it didn't? That's where you can go into templates and maybe just look at something that has eBook as a keyword in it, and find ones that you like and apply them to a new page of your design. I can also see what they're categorized by in terms of keywords. This one might be in there as Kindle cover or eBooks, eBook template. Might give me some ideas for some other ones that I might be able to pull from. That's probably a little bit better suited to this existing design that I'm looking at because of the dimensions are a little bit more compatible and there's one with an actual checklist, which is cool, got these mockups in it. I can pull from that. I could pull from this last one and just add it to my design. It's going to adjust to the dimensions as soon as you pull it through. If it's slightly different dimensions, don't worry about it, but then you can go to your styles and find the colors that really suited within your brand color scheme, apply that to all your pages. Then I would maybe tweak things because obviously I may not want black pages, solid black pages in my eBook, but it does speed up the process where you can just do it with a click of a button and same with your fonts, so those you would apply to all your pages, but then you might manually go through and tidy this up to make sure they're all the same sizes because you want people to have a really consistent experience throughout the entire eBook as they're reading, especially if it's big paragraphs, but that's looking pretty good. Now let's take a look at how you might use some of these inspirational screenshots for your designs if you are designing from scratch. I would just blow that up so I can see it really clearly. Then I would just bring in some of my images, but make sure I have a white background or a light background. I might use some placeholder images just for now, something like minimalistic. That will give me a good idea of what I'm designing and then I would just scale out the size. Then I need an image on the bottom right-hand corner as well. I want the corners touching, so that's where I would just crop and then maybe double-click on the image and drag it just so that only the part of the image is displaying there I want to be displaying. Then I know that I might need some text in the upper right-hand corner similar to what's in the design. Again, just placeholder text for the time being, because you might be designing this template for a client and you may not actually have the content yet, that's not ideal. You always want to have the content first before you start designing. It will make your design process so much easier, but it doesn't always happen. If you are required to just hand over design before we have the content, you could use Lorem Ipsum or some other kind of placeholder text. In this case, I would also want those beautiful quotation marks similar to what I have in the template where I could draw a quote from a paragraph to really highlight in this page. It does depend on what kind of eBook you're creating, whether it's like a resource guide like you have for this course or an actual eBook where you're maybe talking about someone's biography or something like that. Your design will really depend on the actual format of the eBook, but hopefully, you're starting to get some ideas of how you might take an eBook like this and just combine a few different designs and make them your own. Now let's talk about hyperlinking. If you just highlight some texts and then you can use this hyperlink function to put in a website, so as soon as you download this as a PDF, this is now going to be clickable. Then you would play around with the letter spacing and the font size as well. You want to make sure that it's really easily readable and that's when you test it out by downloading the PDF and opening it up to make sure that the font's not too small or not too big, but that's where you just get one paragraph and one heading. That's great. Then you can copy and paste this across all your pages, so because these are just placeholder items, you really don't have to worry about painstakingly making sure that all the styles are consistent by manually updating every single page. Just delete what's there, and then paste in your paragraph and your heading font, so that's going to make it really easy to make sure everything's consistent. The last thing I really like doing is inserting somewhat of a signature from me, which is just including either my name or my business name just at the bottom of every page on the eBook. This also makes it a lot harder for people to steal your stuff or re-purpose it, or just send it to people without crediting you. I would really recommend that whether it's a course that you're teaching or to business, you could just put in your actual business website at the bottom, but something that makes it your own. Then you can just copy this across and put it on every single page and you can customize the actual colors based on what's going on on each individual page. It's such an easy last-minute thing that you can do to your eBook to make it really stand out and make it really clear that it's your own as well. I would just do some alignments, but we're not going to bother too much with the details at this stage, and the last thing you want to do is obviously you want to delete your example screenshots there and your mood boards, so delete that and then we're going to go through and create a cover page. With cover pages, you actually have a lot more options with Canva because they do actually have quite a few covers that you can pull inspiration from. I'm just going to go with something really simple that's easy for us to customize. When I pull from this one over here, it's going to update to my current dimensions and I like using images of myself in my covers of my eBooks because again, it's my signature and it makes it harder for people to steal my stuff which I love. I would maybe make it black and white because I quite like that look and I'll just maybe play around with some of the transparency and figure out where that text is best placed. Probably not in the upper right-hand corner. I quite like centering things, so I would probably just keep going with my usual designs, which is to have things really nice and centered. Now just play around with where that image is actually located in relation to the title. Then just make sure the header doesn't say museum because that's not all that relevant to me. You can always use the actual position function within Canva to line things up if you're not confident doing it just with your mouse, that looks pretty good. Obviously, I don't have a title for this yet, but I might actually make that image smaller to give me a little bit more of that whitespace on the bottom and to be able to bring in some of my color scheme. That's looking pretty good. Then it's time for us to download this so I could download it as a PDF for print. Then we're just going to open that up so we can check the actual hyperlinks because we have put in a hyperlink, so you always want to make sure that it is leading to the actual websites that you want it to be leading to. I think it's on one of the first few pages. Yeah. Download your free guide. Obviously, it's just a test, but then I would click on that and make sure that it opens up to my website and it does. Awesome. 31. Make a Simple Website: Such a cool part of Canva that not enough people know about is that you can actually use it to create beautiful websites, and they've already got templates here for you. They're not super mobile responsive, but for the fact that you can create a website in five minutes, it's amazing. I'm just going to show you exactly what this looks like and how you would go about publishing this. This one's for the Great Nature Lounge. I would then make this my color scheme, apply that to all my pages. I wouldn't actually go through and make any hyperlinks, but of course you'd want to do that, especially if it's got any calls to action like online booking or get in touch with us, that's where you would want to go through and enter a hyperlink that would open up for people when they actually want to make a booking. Then you would go through and publish that as website, either as a scrolling website, which is my preference or you can change your different styles. This is a scrolling website. This is how it's going to look for someone when they're scrolling through. Then, if you'd had hyperlinked anything, it would navigate them away to those other pages. Now, let's pop this out so I can show you what this looks like when you actually view it on a smaller screen. It's just going to shrink things. It doesn't really stack as a regular website would. There are some templates that I've seen that actually do stack a little bit, but it's not going to be exactly as responsive as a regular website. That's just to be expected because you're not using an actual website builder. You do also have some options for different types of web styles. This one is the classic navigation where you've got a menu bar on top that you can click through. Just know that at the time of recording you can't actually really make any changes to how that menu bar looks. But it's pretty good. Especially if you're just using this for maybe a portfolio to send to clients, it's pretty impressive to be able to send them a link instead of sending them to a PDF through LinkedIn or something like that or through email. You can send them a link, and it looks really, really impressive where you could put in your portfolio items on a really simple website like this one. The other thing that you can actually do as well is make link in bio websites for your Instagram account. It says bio link in websites, and these are again customizable. This is what it looks like on Instagram when you're using the actual proper link in bio softwares, so I'm just going to use myself as an example here. Because mine is made through a software, it looks different on desktop than it does on mobile, where it would stack neatly on top of each other. With Canva, you don't have this option, but it's still, 99 percent of people are going to be going through this link in bio on mobile. As long as you optimize for mobile, it'll still look pretty good on desktop. It's a really great way to get something in your bio pretty quickly with just a couple of clicks. We're just going to optimize an existing one here. I would just update it so that I know that this is my link in bio. I would make it my own style and color scheme. I'm not going to actually hyperlink anything at this stage. But of course, you would, you would hyperlink over to your website or if you've got a download or you want to hyperlink over to your YouTube channel, that's where you would use the buttons and actually go through hyperlinking them so that they open up in the pages that you want people to open up to. With buttons, I would also say best practice is to hyperlink the text and hyperlink the actual button element and make sure that no matter where on that button they click, they're going to go through to the website. Then you would go through and publish that as a presentation-style website. This is the only way that's going to work, don't use the other styles for this particular project, and then you would copy that URL. You can also shorten it with something like Bitly. If you go over to, you've got a free URL shortener there, and that's just going to make it a little bit nicer to look at inside of your Instagram bio. I'm going to pop this over to my demo Instagram profile here, pop it into my website section. Then we can save that and have a look at how that actually looks on mobile. That looks pretty good, it's beautiful, and that is how you create a website inside of Canva. 32. Business Cards That Impress: Let's talk business cards. There are a few different options for how to design a business card inside of Canva. I'm going to be taking you through how to design a square business card. I know that's not traditional, but I really like the way that they look, and I really like using for printing my business cards. I know that square business cards from them just look amazing. It's always best to actually look at who you're going to be printing through and what dimensions they need your card to be in before you begin designing. I know that for their original square business cards, the dimensions that we need are 2.56 inches by 2.56 inches. Then you've got different variations in terms of the thickness and all that. But that's where I would go through and make sure that the actual size I need to print in is in inches, not in pixels. This is where we get into print versus web design and making sure that it's the right dimensions for what they need to print. This will be the official design document. But that doesn't mean you can't draw inspiration from the other templates that are already pre-designed for you. I like this one over here. It's got quite a few elements that are really like and I would actually use in my brand designs. I could just open that up as a separate document. Make sure I'm saving that and then I can go into my official document and go into my folders, all my designs, and then I can pull the design through to the dimensions that are actually suitable for my business card print, or you can copy and paste across. I just prefer doing it this way. That looks pretty good. Then I would just customize that to my brand colors. I'm actually going to be removing everything that's on the back. I'm not going to worry about the fonts too much at this stage, on the back of the business card and on the front. I will just customize things a little bit in terms of fonts and colors as well. I'm just going to tweak a few things here. Calling myself a digital marketer is a bit boring, so I'm just going to write, The Beyonce of digital marketing. That sounds really fun. I would actually love to hand someone this business card at a networking event. They'd probably look at me like I'm a crazy person. For demo purposes, this is great. I love it. I would just line everything up and make sure that all of your text is in the middle of the card because there's always going to be a little bit of a danger of being cut off if it's a little bit too close to the edges, so you want to make sure that your text is as close to the middle as possible and aligned so that it looks good when it's going to print. Yeah, that looks good. It's probably not too small but always check with the printer to see if they have minimum requirements for font sizes in order to print correctly. But this isn't going to be a regular business card. It already isn't because I'm The Beyonce of digital marketing. But we're going to do something really cool with this, which is something that I really think could make a serious impact when handing somebody your business card. You've got this QR function code that you can add to send to any website and use this as an element on your business card. Just to test this out, I'm just going to be sending this to my website so I can show you how this looks. But you could actually put in any URL you want. That could be to your YouTube channel, to your Instagram account, or wherever you want to send people to. I'll actually probably remove the text just to make it cleaner, but it's such a cool thing. Imagine handing somebody this business card and then there's nothing really only except for your name and this QR code. Of course, they're going to scan it with their phone and figure out what it is that you do. Then this could send them to a web page where it tells them all about you, who you are, how they can connect with you online. There's so many different ways in which you could use something like this at a networking event or a business event or an expo. I really like this feature and yeah, play around with it. Let's print it out and have a look at how this actually looks once it's printed and how it works in action. Note that you can actually print items inside of Canva. I prefer to use external providers. I've never actually used Canva's printing service, so I prefer to use MOO. But definitely give it a crack if you want to just print straight through Canva. But just note that I think they can only print the regular rectangular business cards at the moment, not square ones. Just something to be aware of if you're designing the square ones. I'm just going to select PDF print so that I can show you what it looks like once it's printed. But you would normally want to actually save this as an SVG, [inaudible] so that it prints those big, beautiful, bold, solid colors instead. I did print this out, but in two different dimensions, because I didn't really trust my gut on this one, even though it's definitely the right dimensions. I thought that this looks better on my screen. It's gigantic. If you gave somebody this size business card at a networking event, it would definitely stand out, but it would be the size of their wallet. Always just print through a reputable business card company like MOO, so it's the right dimensions and not the size of a postcard. The difference between this printing as a vector and printing as PDF for prints, it's printing it as an image, as a raster image, it's really, really minor. I'm going to see if you guys can see it if I zoom in here. It's basically just little dots rather than a solid vector. Whereas the actual QR code always exports as a vector just because it's the QR code. It will never export as a raster because it would basically not make it functional. I'm not sure if you can even see that, but with a printout, you can see that it's just little dots because they're the pixels rather than this one solid block of color. Really not a huge deal. I didn't know this when I did my first set of business cards, and no one pointed it out to me because most regular humans can actually differentiate between this. I'm just letting you know that if you do export your designs as a vector and then you print it, it will just be a little bit crisper than if you even select PDF for print, it may not be as crisp because it's still exporting as a raster image. Seriously not a big deal if you don't, but now the magic point is actually testing out this QR code and seeing how this would work if you gave somebody something like this at a networking event. Let's see if we can do this. If I open up my camera here, and we can just open that up. Obviously, this is just opening up to my website at the moment because I didn't have a specific page. But the cool way that you could actually, something cool that you could do with this, if you're using your business cards at an expo or a networking event, it could be a really cool thing where you have a landing page that's specifically designed for this business card QR code, where it's got a little bit about you, how you help people, how people can connect with you, which the homepage of your website should have all that anyways. But it could even have a video where it's an intro video and it could say, "Hey, we met a networking event," and that's freaky. But it's really, really cool because everybody hands out business cards. I used to work in recruitment. I used to work in business development. I used to have stacks and stacks of business cards on my desk at all times and they were all the same. If somebody had given me this just because it doesn't actually say anything around the QR code, I'd be like, "What is this? This is super weird." But of course, you're going to go to wherever this QR code leads because it's so curiosity-inducing, so it may not be right for your brand. I just wanted to give you guys the option because I know this is something that you can create within Canva pretty easily. Honestly, it's such a cool thing that I just saw. If even one of you guys watching this lesson can use this and make that really cool impact on someone at an event or wherever you might be giving them your business card, I think it's worth it, so play around with it. You don't necessarily need to go down the QR code path. But there's so many cool things that you can do with business cards inside of Canva to create these beautiful professional designs. Definitely play around with it. I hope you enjoyed that. I hope you had as much, at least as much fun with it as I did, and I'll see you in the next lesson. 33. LinkedIn Banners: This one will just be a quick lesson to talk about LinkedIn banners because the dimensions that are on Canva for LinkedIn banners actually aren't for your personal banner, which is probably what most of you will be designing for, especially if you are trying to elevate your profile and your personal brand and make yourself a bit more visible to potential clients or potential hiring managers you might want to actually create for your personal profile rather than a company profile, but, unfortunately, that is the dimensions that Canva currently provide, it's for company profiles. Let me just jump on over and open my company LinkedIn profile. I don't use LinkedIn much for business purposes for my actual brand, but just so you know that these are the dimensions that Canva provides you with. If you are designing with their given templates, you are likely designing for these dimensions. The template dimensions that I'm giving you though, are the ones for your personal profile. They also take into account how this appears on mobile and where your profile image actually appears on mobile to make sure that everything that needs to be in these main areas is going to be in the main areas. Let's now take a look at how this looks inside of Canva. If you go into LinkedIn Banner, these dimensions are very, very different to what we are going to be working with. Let me just jump on over here and say, "Preview this template." You'll notice that the dimensions are 1584 by 396 and they're quite long and narrow. They will look really great on company LinkedIn profile, so absolutely feel free to use these dimensions for that purpose. But if you're going to be designing for your own purposes, I would encourage you to use my specific dimensions. I'm just going to try and find my own design here. It's going to be this one, which is the LinkedIn Banner dimensions that I'm going to be giving you guys within your template, which is 1400 by 350. I'm just going to edit this one so you can take a look at how I've used this template to sort everything from myself. Essentially, what it is the templates that are provided you with once you plug them in here. This area might seem quite large, but it's the dimensions that is because of the mobile interface as well as the desktop interface, so if you avoid putting any major texts or any design elements in this area, then you'll be sure that everything that you put in the yellow area is going to be visible on both mobile and desktop. Just plopping in the templates that I've designed for you guys into a custom dimension template. Just make sure to create a custom dimension design that's 1400 pixels by 350 pixels. You can then go into your given templates and just drop in either the one with text on it or your actual blank design and then it'll go through the same process as with all of your other dimensions. You can now lock it and then begin your design on top of it as long as you keep this area clear. This is where my actual image is on my LinkedIn profile and you'll notice that all of this looks really nice and beautiful on desktop. I'll also jump on over to my mobile version so I can show you guys how that looks on mobile. Just a really quick one for you there for those of you who might want to use your new design skills to revamp your LinkedIn profile. As you will see, that looks really great. Obviously, I have a few of these editing icons here and there just because I'm logged in, but that wouldn't be visible to any of the people checking out my profile. Go ahead, play around with your LinkedIn templates, and I can't wait to see what you guys create. 34. Professional Mockups: So we've designed enough things throughout these lessons to actually use these to create our mockups. So the first thing I'm going to do is just save a couple of these as PNG images so that I can actually use them in a separate file for my mockups. I'll use the cover of my eBook and then just the very first version or the first page of my actual business card, and let's also use the very first page of our website as well. So I'm just going to save that as a PNG, just the very first page and download that. It's totally up to you how big your actual mockup document is. I'm going to be making the assumption here that we're going to be using these mockups to create Instagram posts or social media posts. So we'll just be using our 1080x1080p dimensions, and then uploading our PNG files all onto separate pages and dragging those in and then we can just start creating. Once you have an image, any image inside of your template, you can go on over to effects and use the actual mockups or Smartmockups section to bring these things to life. Books have their own section, but you can also put them on top of t-shirts or whatever you want really to see how they might look once they're printed. You can either make them a part of an image like these ones where they've got placeholders for people actually holding your book when you're promoting it on social media, and it's already got the shadows and everything in there to make it look like it's a real book, or you can just use more transparent ones like these ones here, that will also allow you to actually put your own brand colors in the background so that if you are posting this on social media, it still looks like it's own brand and it doesn't look too out of place for you. Now because the actual book itself is orange, I might just use my blue in the background there to make it stand out a little bit more. I could still play around with the transparency and all that, but I'm pretty happy with how that's looking. Now for my website, this might be a little bit too narrow for an actual laptop screen, so it might cut off some of the edges. But let's just have a look on how this might look as a part of an image with a laptop in it. Now this looks pretty good. This is such a cool thing for you guys to do if you are designing websites for clients, and then this will allow them to share with their social media followers to tell them that they've got a new website live, and that's a cool way to promote that. Now let's talk about the business card because it's in a bit of an odd shape, so there may not be a mockup specifically for a square business card, but there are definitely lots of business card mockups, but they're just the rectangular ones. So you might need to use maybe a greeting card mockup as long as it's not too big and doesn't look too awkward because you also don't want people thinking your business card is going to be huge. So it's probably a little bit bigger than the actual business card would be once printed. Again, if it's just for demo purposes, it's still pretty cool. All right, and that's all about how to create your own beautiful mockups to share on social media or anywhere else online. 35. Resize Images and PDFs: Let's just take a look at how big the files are that we actually created, especially when it comes to PDFs, but also when it comes to images. I'm just going to click on "Get Info" on this e-book and you can see that it's 25.9 megabytes, which is huge, this actually wouldn't send through e-mail, which is a problem so we want to resize that. Our image here for our Channel Art just as an example, is also probably going to be quite large, 1.7 megabytes. For Channel Art, this doesn't actually matter, but if this was going on a website, this will make things very slow. In this lesson, we're going to learn how to fix that. Heading on over to, going to compress PDF on the free plan, you can actually compress up to two PDFs per day. So you can just drag your e-book in there, and we're going to find out how to make it smaller without losing our quality. While that's uploading, I'm just going to jump on over to, which will allow us to compress any JPEGs and PNGs as well and again, make them smaller without losing any of our beautiful quality. So you can see that it has compressed it by 54 percent, which is awesome. If we open them up side-by-side, especially because there are gradients, so you'll be able to see any imperfections pretty clearly, and this is our compressed image. I honestly can't tell the difference. So you wouldn't actually do this for Channel Art, but for any images that are going on websites for yourself or for your clients, you would want to make sure you're compressing them so that they are still big and beautiful, but small in their actual file size. Let's now take a look at how our PDF went, so on the basic compression, we are looking pretty good, but it's not actually compressed officially yet, so we're just going to set that to compress. In the meantime, I'm also going to download the PDF Standard version of this. So we're going to have three versions to compare. One is PDF print, one is PDF print compressed, and one is just a standard version, so you can get a sense of which one might be best for you and your work. This is our compressed version, and honestly I can't tell the difference in quality. I mean, you'd have to print it to really compare them, but you can also just zoom in on the e-book to see if there's any flaws that you can detect in the compressed version. Let me just open these all up. This is our original PDF print inside of Adobe Acrobat, and then I'm going to open up the compressed version and then also the PDF Standard, I'm just going to label them so we know which is which. Okay, that's looking good, and our PDF Standard. Okay, huge differences in file sizes but if you actually go through, you'll notice that the PDF print, maybe in the image of me is a tiny, tiny bit clearer than the other ones. But in terms of actual file size, if you're talking about sending these over e-mail for your clients, it's a massive difference to just really either compress your PDFs or just download them as a PDF Standard. If you're pretty confident that no one's going to be printing them, I would just say use the PDF standard function. 36. Your Project: For your project for this class, I'd love it if you would submit one social media graphic that shows off the skills that you've learned within this class. Just to make things a bit consistent, maybe let's just agree that we'll use the Instagram post dimensions, so that's 1080p by 1080p to make these beautiful square graphics that you can then really re-purpose for so many different social media platforms that can really serve to use as a Facebook post, on LinkedIn, even on YouTube, and the community tab, but specifically on Instagram. Using that dimension, show me something that you would be proud and happy to post on your Instagram account for your business or for your clients or just something that really show cases the thing that you've learned within this course. If you'd like to submit something totally different as well, like Facebook covers or a video or a GIF or just anything else that you've learned within this course. You can absolutely do that in the projects and resources tab as well. But I'd love to see some of your graphics because that is the staple of what we're talking about here. If you can create one amazing Instagram post graphic, then everything else will be a braise. I'd love to give you some feedback and maybe tell you a few cool little things to try out to make your design even better. Really just to support you because sometimes it can be really intimidating submitting your very first design to a paying client. If you want to have a bit of a trial run and get some feedback from me and from other students in this class, I would absolutely love it if you jumped on over to the projects and resources tab and showed off your amazing work there. Can't wait to see what you guys create. 37. Bonus: Looping Smoke Effect: I have one bonus lesson for you, which was not in my original content plan for this course but a lot of you have requested this because I showed you how I use different post for inspiration and I use that beach-y overlapping LinkedIn post to create this post. I did create this within Final Cut Pro. I didn't want to add that content in to confuse you further, but I know a lot of you were really curious. Is there a way that you can create something like this using less complex tools? I have found a hack around this so I'm really excited to share that with you. But just so you know, that original clip that I saw was created on Breakout Clips. I found it on this website. This is a paid service, which is why I don't cover it within this course. It also has some limitations in terms of creating posts for platforms like Facebook and Instagram, that will often have a dark mode on people's mobile devices. If somebody has dark mode activated, and then this post comes across and it's got this white background. It doesn't really seamlessly blend into their feed as it's trying to do here. That's a bit of a limitation to this effect, but you can still do a lot with just using it within Canva, like what we're going to be doing in this lesson. Let's just go ahead and get straight into it. The first thing I'm going to do is just select this graphic or this video that's overlapping here. I've just done that within pixels and I've put in the keyword paint under water, but you can also do you or colorful paints or whatever it may be. You can just select videos that appeal to you, but just be sure that whatever video you're selecting, there's enough contrast between the main element and the background. For example, this video just doesn't have a whole lot of contrast here. The background removal is going to be a bit glitchy because we're using free tools, we are not going through elaborate software like Final Cut Pro here. Just be really kind to your process and pick really vibrant colors like this one here. I'm just going to go ahead and download that. While you can upload the whole video itself and remove the background, I would really recommend that you cut down your video clip just to the part that you want to use for your looping GIF. My preferred way to do this is just within QuickTime player on my desktop. You can go on over to edit and trim and just select the part that you want to use. You can do this within pretty much any software that you have selected to open videos on your computer. Now we're going to be using Unscreen to remove the background of this. It's only going to take five seconds anyway, but just make sure that the endpoint is a point where you can still see the bottom of the colorful smoke or the paint or the element that you're going to be looping because that will make it really nice and seamless. I'm just going to go ahead and save this. Then we're going to jump on over to Unscreen and upload it and hopefully be able to remove the whole background, which would be very nice if it worked. Sometimes it does take a little bit of time. It can be a little bit glitchy so keep in mind, you can still cut parts of your GIF once we put it into Ezgif. Don't worry if there is a little bit of a glitchy element to it still, it's not super dramatic, but that's actually turned out really nice. I'm going to go ahead and download that. There is a little bit of a glitch there. I'm going to be removing that. I think it's at the beginning, so that'll be easy enough to remove and now we can hop on over to Ezgif. I'm just in the cut section because I want to make sure I'm cutting that glitchy bit first before doing anything else. Glitch is a little bit just at the very beginning there. I'm just going to make sure that we start it may be at 0.4 seconds or something like that. Yes, I quite like that. The glitch is gone. Now we can go ahead and speed this up so you can continue to edit your GIF. You don't necessarily have to download, upload, download, upload. You can just keep going with it. This is pretty speedy. Maybe you wanted a little bit faster, but I'm good with that for now. You can either just go through to reverse or you can go through to effects. I'm just going to hop on over to effects because both of them have the reverse function. What I'm going to do is say run to the end and reverse back to the start. Then I would say it can repeat the first and last frame. That's fine by me. The reason that I want to do that is because I know in my graphic in the pause, I had the colors change as they looped. While this is a little bit more elaborate, I do want to show you how you can actually do that within the section of Ezgif as well. This is pretty much all we want for now. We want it to just be looping, coming back and forth. I'm going to go ahead and save that. That's what we're going to use for our post. But just while we're here, if you did want to change the colors and essentially all you would do is you would create one of these. Then you would change the color and download that one and then basically just put them together, so it would just go one after the other. All you can do is play it by ear, it's not very clear as to what color it's going to come out to be because you don't know until you say yes, do it. But within here you can play around with some colors by maybe adjusting the hue, for example. I can say Apply selected and now it's going to change the color as well as loop my GIF. It's going to essentially give me a slightly different variation of what I already had if I wanted to change the colors between loops. Once you had both of these colors, you could go over to GIF maker and then essentially just piece them together. The purple-blue one would loop first, and then the darker one would loop second then it would go back to this one and so on and so forth. It does make it a really big GIF, so it may not be the most ideal thing for you to work with, but if you wanted to change the colors in between, you can absolutely do that as well. But for now, I'm happy to just keep the first one. Then now I can go on over to Canva and I would just go ahead and use the blank LinkedIn post template here. I would want to make sure I'm going ahead and uploading my new GIF. I would also bring in this post just for inspiration so I know what it is I'm trying to create here. But again, you can use this effect for so many different things, not just for social media posts. Feel free to experiment. I will just go ahead and add a page and I'm going to select a background first so I know what color I'm going to have underneath my beautiful GIF there. I think I use a slightly broader color. I'll see how it looks. I will probably want to bring in a photo of me. I'm just going to bring in this photo and just remove the background. Something really simple. While that's going on, let's just go on over to LinkedIn and grab the other elements that we need. All I really need is a screenshot of the comments and the reactions that people have. Then one screenshot of my comments, even though I can actually change this text within Canva so don't focus on this too much. I've got my headshot there and my little tagline, but I'm happy with this one here. I'll just go ahead and grab that. Cool. That's cut me out now, it's perfect. I'm just going to bring in my screenshot here and just going to go ahead and make that larger. Actually don't need this in the end, do I? Because I can just change my background. Perfect. I just want to make sure the rounded edges are not present because it makes it a little bit messier than it needs to be. Now, I'm going to make a copy of this. I'm just going to hold down option to, duplicate this so that I can get rid of where it says 600 views on this post because you don't want it to look like it's your own back-end stats. That way I can just do this and make it disappear. Now keep in mind, LinkedIn does look slightly different on desktop and mobile. On desktop, these icons are separated like this. This was a screenshot of a mobile interface, so they're a little bit squished. The comments and reactions look a little bit different, honestly, people don't notice. I never noticed before I did this so just keep in mind if you want it to be a little bit more mobile friendly than you may want to take a screenshot of mobile instead. This is where you can also change what is written here. I would also get rid of the timestamp there. The only way to do that or the easiest way that I've found to do that is just to play some more elements on top. Now in terms of the text of what you want to write here, I don't have the exact or Canva doesn't have the exact font that LinkedIn use on their platform. It is a little bit off, but not by much. No, for some reason they don't have exact Erotica or exact Arial. They have their own weird Canva versions of them. But it's pretty close. The way that you can check that it's as close as possible is just to write the exact words that you have on this test graphic here. Then line it up so you can see where the text is. Then just use your arrow keys until you can see that it's overlapping. That's pretty done close, it's not that anyone would actually notice if there's any difference to that. I would just make sure left align so when you're writing, it's not getting out of whack. But now all I would do is just put a white box behind that so that I can make sure I'm just writing a new comment. Then you can write whatever you want. Obviously, I wrote something that was quite relevant to this graphic here. Of course, you want to put some text here that is going to appear from underneath our colorful looping element. I'll just put in a placeholder text for now because you want to make sure it lines up with where your smoke or your paint is actually dripping down so that it does actually reveal itself. We'll make sure that it's big enough to give us that wow factor here. That's pretty good. I would want to make sure that that is behind my graphic, but on top of obviously the other elements so this will probably have to go to the back so that it loops just over it. That looks pretty good. This can stay on top because we wanted to be revealed as it's coming around. You could say something like awesome. Now, obviously, you can play around with fonts and everything else. But just make sure that whatever you're writing is readable for long enough, well, this is looping that it's not really hard to read because the element does disappear quite quickly, so just be mindful of that. I like to keep the saturation of my own photos desaturated completely so that it makes the rest of the graphic really stand out. That is a pretty basic version of how I created this graphic. Then all you really do is export that as an mp4 or a GIF depending on which platform you're posting it on. Just test this out for yourself. Let me know how you like it. Hopefully, you enjoyed that tutorial. I know it's a little bit more fiddly, but I just wanted you to know all the amazing things that you really can't do within Canva. This software is just unbelievable. Thank you guys so much for holding me accountable and for asking questions because it does really make me a better instructor when you ask these questions. I can keep on creating more awesome content for you. Thank you for that. 38. Thank You So Much!: That brings us to the end of the course. I hope you guys really enjoyed it. Thank you so much for being here. Hope you have a real sense of achievement and the knowledge that you really don't have to be a professional graphic designer in order to create beautiful graphics for your online presence. I'd love to see what you guys create with the skills that you've learned here. So please jump into the Projects and Resources tab and share your creations with me. You can also check out my teacher profile here so that you can see what other ways you can connect with me online on different social media platforms. Of course, please feel free to tag me in your Instagram posts or in your Instagram stories so I can see what you guys create and share it with my audience as well. If you'd like to know about future Skillshare classes that I post and some exclusive offers that are exclusive to my followers, make sure to follow me here on Skillshare. Thank you guys so much for being here and for giving me your attention throughout this course. I couldn't do what I do every single day and what I love to do without your support. From the bottom of my heart, thank you so much and if I can give back to you in some small way through the discussion section by answering any questions you might have or by offering support on your creations, please don't hesitate to let me know. Thank you so much. I can't wait to see you in my next class.