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33 Videos (1h 38m)
    • Intro

      3:03
    • Who This Course Is For

      0:51
    • Preface

      4:32
    • Interruption Based Advertising

      5:55
    • The 2 Keys To Social Media Success

      1:19
    • Trust & Connection: Your Profile Picture

      3:55
    • Trust & Connection: Your Handle

      2:21
    • Trust & Connection: Your Profile (Bio)

      5:42
    • Trust & Connection: Your Followers & Follower Ratio

      4:13
    • Legitimacy Test: Your Number of Posts

      1:40
    • The Key To Connection-Worthy Content

      1:00
    • Content Guide: Your Signature Style

      3:35
    • Content Guide: Your Messaging Mix

      4:22
    • Your Bio Is Your Guide

      4:56
    • Great Content Starts With Your Bio

      6:05
    • The 3 Most Important Things You Need To Post

      1:37
    • The Key For Attraction, Connection, and Inspiration

      2:42
    • The "Boiling Point" for Connection

      1:57
    • Conversation, Not Conversion

      2:22
    • Understanding the Impact of The Algorithm

      1:57
    • Two Key Follower Strategies

      3:38
    • Why Your Hashtag Strategy Is Not Working

      5:26
    • Strategy: Business or Personal Accounts

      2:43
    • Strategy: Public or Private Accounts

      1:15
    • The Importance of Second Level Connections

      2:30
    • Tell Your Potentials What To Do

      1:38
    • How Often Do You Show Your Product?

      4:05
    • Show What Your Products Enable You To Do

      2:30
    • When Not To Send A Direct Message

      2:11
    • The Importance of Inbound Engagement

      2:29
    • The Secret of Outbound Engagement

      2:32
    • Tracking Your Potentials

      1:36
    • Closing

      1:25

About This Class

Tips for "Building Trust" & "Making Connections" Through Content & Engagement.

BREAKING NEWS:  HASHTAGS, BOTS, AND "HACKS" WON'T UNLOCK THE POWER OF YOUR SOCIAL MEDIA.

Our teaching focuses on creating spectacular "everyday content", because spectacular everyday content advances great brands.

We break down every aspect of your social media experience and filter it through an innovative two-step test for brand building: Trust & Connection.

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21 of 23 students recommendSee All

Really great course Everett, it's reignited my passion for digital marketing. Thanks!
I've paid hundreds of dollars to get SOME of the SM Branding insights Everest teaches. The upside is he's teaching even MORE. This is an exceptional class. Come prepared to take notes, LOTS of notes. Leave prepared to take action!
Kim Steadman

Author, Doodler and Creative Entrepreneur

Wow, so much good information. Loved this and learned a lot!

250

Students

2

Projects

Everett Bowes

Brand Strategy & Creative Consultant

Everett Bowes is a branding expert with over 20 years of experience guiding brands to create unique, memorable, impactful experiences through various touch points.

With a strong belief that "everything flows from a clear brand identity", Everett applies his branding knowledge and principles to the world of social media with this course.

A natural-born-teacher, Everett provides practical advice in a conversational manner. His ability to simplify concepts, give examples, and explain "why" is unlike others.

In addition, students are encouraged to reach out to Everett through community chats, the We Talk Social Facebook page, and through Direct Messages.

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FROM EVERETT:

I bring a truly unique combination of skills to the table. My experience (and passions) include the following: Branding, Business Analysis, Marketing, Creative Ideation, Production, Technology, Leadership, and more.

I am a mature, self-aware, well-balanced professional.

I have worked in brand communications for over 20 years with extensive experience creating brand experiences through video, web, social media, television, animation, events, graphics/logos, photography and more!

I am a Creative at heart, but grounded with a degree in Business (Finance). That means I am just as comfortable working in Excel as I am with Photoshop, Premiere, WordPress, and any of the social platforms; I am equally “at home” behind my desk or behind a camera.

My leadership style is anchored in my inescapable desire to train and develop others while encouraging (and expecting) excellence. In addition, my deep proficiency in business, technology, creativity and production means I earn the trust and respect of my team and cross functional departments quickly.

I learned the value of persistence, toughness, consistency, and self-discipline through sports like soccer, wrestling, football, karate, and track. I understand how to glean value and meaning out of a bitter loss, but more importantly, how to turn that into motivation for an even bigger win.

My desire is to bring this sense of “fight”, encouragement, leadership, creativity, analysis, and excellence to every brand I work with.

MARKETS SERVED
- Healthcare
- Non-profit
- Retail
- Agency
- B2B
- Financial
- RealEstate
- Education
- Food
- Travel
- Luxury
- Legal
- DirectSales
- Pharmaceutical
- Technology
- Manufacturing
- Recovery
- Restaurant
- Chiropractic
- Lifestyle