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33 Videos (1h 38m)
    • Intro

      3:03
    • Who This Course Is For

      0:51
    • Preface

      4:32
    • Interruption Based Advertising

      5:55
    • The 2 Keys To Social Media Success

      1:19
    • Trust & Connection: Your Profile Picture

      3:55
    • Trust & Connection: Your Handle

      2:21
    • Trust & Connection: Your Profile (Bio)

      5:42
    • Trust & Connection: Your Followers & Follower Ratio

      4:13
    • Legitimacy Test: Your Number of Posts

      1:40
    • The Key To Connection-Worthy Content

      1:00
    • Content Guide: Your Signature Style

      3:35
    • Content Guide: Your Messaging Mix

      4:22
    • Your Bio Is Your Guide

      4:56
    • Great Content Starts With Your Bio

      6:05
    • The 3 Most Important Things You Need To Post

      1:37
    • The Key For Attraction, Connection, and Inspiration

      2:42
    • The "Boiling Point" for Connection

      1:57
    • Conversation, Not Conversion

      2:22
    • Understanding the Impact of The Algorithm

      1:57
    • Two Key Follower Strategies

      3:38
    • Why Your Hashtag Strategy Is Not Working

      5:26
    • Strategy: Business or Personal Accounts

      2:43
    • Strategy: Public or Private Accounts

      1:15
    • The Importance of Second Level Connections

      2:30
    • Tell Your Potentials What To Do

      1:38
    • How Often Do You Show Your Product?

      4:05
    • Show What Your Products Enable You To Do

      2:30
    • When Not To Send A Direct Message

      2:11
    • The Importance of Inbound Engagement

      2:29
    • The Secret of Outbound Engagement

      2:32
    • Tracking Your Potentials

      1:36
    • Closing

      1:25

About This Class

Tips for "Building Trust" & "Making Connections" Through Content & Engagement.

BREAKING NEWS:  HASHTAGS, BOTS, AND "HACKS" WON'T UNLOCK THE POWER OF YOUR SOCIAL MEDIA.

Our teaching focuses on creating spectacular "everyday content", because spectacular everyday content advances great brands.

We break down every aspect of your social media experience and filter it through an innovative two-step test for brand building: Trust & Connection.

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43 of 45 students recommendSee All

LOADED with actionable information. LOADED!!! Great job. Loved this class.
This class is fantastic! So much information presented in a no-nonsense, no-fluff way. Highly recommend to all business owners, from bloggers to brick-and-mortar shops.
Kirstin Kleyn

iamKomposed - Let's try something new!

Good points to consider when starting to build a brand on social media.
Kristiina Paju

Becoming a better person day by day

526

Students

2

Projects

Everett Bowes

Brand Strategy & Creative Consultant


Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

All throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner.

I...

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