Smart Marketing: Using Google Analytics to Tap Into User Psychology

Nana Dooreck, UX Designer | Writer | Explorer

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7 Videos (23m)
    • Smart Marketing Intro

      1:34
    • Setting Up Google Analytics

      2:17
    • What Is Your Bounce Rate?

      4:06
    • Are There Gender Differences?

      5:01
    • How Engaged Are Your Users?

      5:39
    • How Are Users Interacting With Your Site?

      3:57
    • Next Steps

      0:55

About This Class

Nana Dooreck, founder of Rubicore Designs, teaches students how to use Google Analytics to learn more about their website’s audience. Each component discussed, including bounce rate, gender, session duration and users flow, is tied back to psychological concepts for improving design. This class shows students how to find hidden gems in their analytics dashboard while learning why those elements can help improve user experience.

Also check out: Increase Website Conversions with Page Analytics (for a shortcut to your analytics + CTA improvement tips).

14 of 14 students recommendSee All

I was unsure what to expect from this class that I could use to optimise my websites. But I loved how gender specific preferences etc. were presented with research findings. I'm going to try and apply some of these insights and see if it improves my website performance!
The class is kind of short but it has good information I hope next classes goes more in depth on the topic.
Great course! Excellent insights and easy to follow along! Thank you Nana!

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Nana Dooreck

UX Designer | Writer | Explorer

I am a UX designer with a background in psychology. I help companies improve their user engagement and retention through research and proven design principles. 

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