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Smart Marketing: Increase Website Conversions With Google Page Analytics

Nana Dooreck, UX Designer | Writer | Explorer

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8 Videos (24m)
    • Introduction

      1:27
    • Setting Up

      2:12
    • Segments & Pageviews

      2:35
    • Misunderstood Metrics

      3:36
    • Additional Features

      4:54
    • Calls-to-Action

      3:21
    • Forms and Follow-Ups

      5:26
    • Final Thoughts

      0:58

About This Class

Nana Dooreck, founder of Rubicore Designs, teaches students how to use page analytics to learn more about their visitors' behaviors and ways to increase conversion rates on their websites. 

This class is perfect for small business owners who want to keep tabs on their own analytics or freelance marketers who help clients discover new insights. 

Here's what you'll learn:

  • How to set up the In-Page Analytics extension
  • What the metrics on the panel say about your visitors
  • How to use date range comparisons for A/B tests
  • Understanding click rates for redesign ideas 
  • Improve calls-to-action to capture more leads
  • How to create forms and automate lead follow-ups

For a more in-depth review of the Google Analytics Dashboard, check out Smart Marketing: Using Google Analytics to Tap Into User Psychology.

3 of 3 students recommendSee All

Once again, very practical and useful information from this instructor. The class is a good reminder that design matters and will make a difference with conversions. Thanks!

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Nana Dooreck

UX Designer | Writer | Explorer

I am a UX designer with a background in psychology. I help companies improve their user engagement and retention through research and proven design principles.

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