Slides that Rock: Create an Awesome Presentation about Your Company, Product or Service | Slides That Rock | Skillshare

Slides that Rock: Create an Awesome Presentation about Your Company, Product or Service

Slides That Rock, Presentation Design

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7 Lessons (1h 33m)
    • 1. Getting Personal With Your Audience (10:40)

      10:40
    • 2. Create Your Story (23:24)

      23:24
    • 3. Simple Slides (11:56)

      11:56
    • 4. Awesome Colors (11:07)

      11:07
    • 5. Cool Fonts (09:56)

      9:56
    • 6. Stunning Images (11:08)

      11:08
    • 7. Rock Your Slides (15:12)

      15:12
13 students are watching this class

About This Class

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Do you have a message?

If your presentation stinks, nobody is going to buy your ideas, except for your mom. On the other hand, if your presentation is clear, visually attractive and emotionally engaging, you will sell a lot more tickets.

My name is Tomas Bay and I would like to welcome you to this Skillshare class on creating presentations that rock.  

Tired of crappy slides? This class is perfect for anyone who wants to learn how to communicate your message more effectively. We will study Steve Jobs (and others) and show you how to design visually attractive slides that will make people stop and listen.

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What are the students saying?

"Fantastic value for money. Got instant training I could use immediately. Super practical, effective advice for simplifying as much as possible!” - Melinda Byerley

"This class is totally awesome! Definitely exceeded my expectation! You can read Prezentation Zen, Slide:ology, The Presentation Secrets of Steve Jobs - these all are great books, but you also can take only one class to learn everything you need and start making great stuff. Thanks, Tomas and SlidesThatRock!” - Alexander Lutsaevsky

Great class - loved the video lectures and the additional resources were really helpful. Thanks for a super class. I felt inspired to try some of their design lessons and will work them into my every day ppt.” - Sala Sihombing

What will you learn?

In this class we will cover the 6 fundamental design principles, which we use at Slides That Rock every day for our own clients:

Exciting Story - What do you want the audience to know?

Solid Structure - How do give your story the right structure?

Simple Slides - How to create simple slides?

Awesome Colors - What color scheme to use?

Cool Fonts - Which fonts are the right ones?

Stunning Images - How and where to find awesome images?

Once you master these design principles, you will be able to create great presentations on any topic. These are universal principles. Why? Because Steve Jobs used them and they really work!

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What will you create?

In this class, you will create a 25-30 page presentation promoting your company, product or service. We will help you channel your passion and energy into the story and your slides.

Your presentation will be designed using the principles covered in the class. Ready to Rock?

Transcripts

1. Getting Personal With Your Audience (10:40): - welcome to rock your slights. - I am so excited to be sitting here delivering our first skills here Class to you Because I - know this is gonna change your life. - Or at least it's gonna change your business. - So let's get started. - First of all, - thank you. - Thank you for signing up. - I do not take your time. - I do not take your money lightly. - And I will do whatever I can to make your time worthwhile. - So who am I? - My name is Thomas Bay and I am the founder off a company to sign company Cold slights that - rock. - And we are based in Hong Kong where we work where we live. - And this is the place we call home. - But in this time, - day and ate the world has become a lot smaller. - So funny enough, - most of our clients are actually in the US off a east coast west coast. - We help entrepreneurs. - We help startups to presentations with assigned presentations that would help them stand - out and obviously make more money. - Now why Why are we here? - We're here because the world is facing a huge problem. - And the problem is this. - This is enormous. - light from some company who believe that had this awesome baby that they want to show to - the world. - And frankly, - this slight sucks. - It's crappy in many ways, - which we're gonna talk about later. - But the aim of this whole program that we put together for you is this. - We want you to stop sucking and start rocking instead because 95% off or presentations suck - . - So we're gonna help you create an awesome presentation about your company product or - service. - We're going to give you tours, - and we're gonna show you how so you can do it yourself. - And I am so excited about that because I have seen what these tours can do for people. - Now, - this is your baby. - And the problem here is that we as entrepreneur startup we invented this awesome looking - baby. - And we're very proud of our baby. - And for many of us, - there's nothing wrong with out, - baby. - Rather, - the baby is perfect And we we want the world to realize that we have this perfect baby He - has to deal. - The world doesn't care about your baby. - They only care about what your baby can do for them and This is how this is what? - We're gonna help you communicate in this class. - So let me take you true. - Some off the foundation, - some of the things behind the class and what he actually going to do. - So we have four units, - and the first unit is what you're looking at. - So I'm going through the introduction. - I'm gonna tell you what we're gonna do and it end of this class, - you're gonna start with the first step, - which is to look at the audience, - that people who actually going to watch and see your presentation in the next unit. - We're gonna focus on your story on this script. - What are you gonna tell people? - What is the story? - Why do they listen to you? - And we're gonna give you a structure and we're gonna very much based structure on what? - Steve Jobs used Steve jobs at Apple because he was a master in telling stories, - and he used a very specific structure that we're gonna use in this class to after you have - finished your story. - We're gonna look at this life to sign, - and only then will we open the computer and we're gonna look at Carlos we're gonna look at - funds and we're gonna look at images, - things that will help your message and your baby come alive. - The last unit is really fine joining we're gonna put it all together and we're gonna upload - the final Take two skills here and we can all see the beautiful products, - services and companies that you're gonna present. - Now, - in this class, - you have two choices basically PowerPoint or keynote. - If you work in something else, - Google docks up to you. - But we our our knowledge is really PowerPoint. - Aquino and I will specifically be looking are working on my I, - Mac, - and I'm gonna very much spend my time in Power Point, - which again is the most popular. - Having said that, - we actually develop to sign most of our own stuff and keynote PowerPoint is it's what - people tend to use. - And we're gonna use that if you aren't keynote. - Most of it is similar. - The things we're gonna do again, - the way we way design are really using very simple tour. - And there's no need for Photoshopped illustrator any of these other fancy systems with very - long names that I can't spell, - you're gonna keep it really simple. - And we're gonna use the same techniques, - the same tools that we use every day with our clients. - Why? - Because they work. - And that brings me to additional tours. - Because apart from what I'm gonna show you on the screen and talk to you about in these - classes, - we also have some additional Children. - Resource is which you will find on the skills they are paid for each lecture and again, - these examples there'll be some pdf files that be some different things you can look at. - These are just examples. - They are by no means the full, - full scope of what we're talking about. - You can Google and you confined 1,000,000 websites on images, - funds, - elections, - color scheme and all that kind of stuff were just gonna give you a few. - We really like focus. - We like focus. - We like to give you a few things that we really know work. - We know you don't have a lot of time. - Most people would like more time, - So we're gonna save your time and give you what we believe are the most of the best ones. - Also, - if someone you have our book first of all, - thank you for buying it. - But secondly, - if you have our book, - which is for the iPad, - you will be happy to know that the principles in the book of the same you're gonna cover in - the class. - So these two things complement each other. - You can use both to reference the other one. - No, - we're going to start the actual work by asking three questions. - Three fundamental questions before you even start to write your story on design your slides - , - we need to understand a couple of things. - Number one. - Who is your audience? - Who are the people who are going to see your presentation is going to listen to your talk. - Who were the ones you want to influence to buy, - to invest, - and they're normally three groups. - We look at there, - the customer, - that's the investor or the partner and you might say who cast their just. - People know they're not, - because essentially, - it's not the same presentation. - Why? - Because these three groups want three different things. - If you're looking at the customer, - what they tend to focus on is your product. - If I have a headache, - I just want some medicine that will make it go away. - I want the product. - I want to be helped the investor. - They want money. - They want to put money into a company to get a good return. - That's why they call investors. - They don't necessarily care about your product. - They care about your product as long as it sells a lot. - And lastly, - if you're looking for a partner, - someone to join your management team, - yeah, - they want money to. - They also care about your product. - But they also care about growing your business, - being there, - long term, - contributing learning so far. - So it's different things. - So we will ask you to pick. - And for most people, - we suspect it's gonna be the customer. - You're focused on the customer. - You want to communicate your product, - service a company to a larger population. - You want to have more people, - buy your stuff, - so if you're looking at your customer, - you want to be more specific. - Ryland saying. - Who's my customer? - Yeah, - it's is the world. - Oh, - it's everyone in the USA. - Oh, - it's everyone who is a man or a woman. - You want to be a big, - more specific. - You want to go a bit more in there and say who? - Who would be interested in what I make or create on my service. - So who am I targeting? - And you want to understand what that problem is? - What is it? - What need do they have? - What is the problem? - What is the pain? - What is something that they face every day, - every week, - that they want to go away? - Are they lost their tired of using all these maps that they can, - you know, - they don't know what's up and what's down. - You might have a nap That is really cool for your phone that will tell them where they are - and how to get to. - Where would they want to go? - So three questions. - Number one who's your audience? - So get narrow on who you're gonna talk to. - Maybe you have a special event off doctors. - Maybe you're going into a school, - our university, - where you're talking to students who is the audience? - Who's gonna listen to you? - Number two. - What is the problem before you show them your baby, - you want to make sure that the baby can actually address the problem, - and that again comes back to the last question. - How can you help? - How can you help them with that problem because you can't help. - They're not gonna listen. - It has to be relevant. - So this is the home work or the work you're gonna do now after lecture one. - So sit down with a pen, - pen and a piece of paper and answer these three questions. - Who's your audience? - Watched the problem. - How can you help? - Only then came here. - Then start to lower your beautiful baby and say, - How can your baby play a role? - Because obviously your baby has to be able to address that problem to make their lives - better. - We all want better lives, - but you need to make sure that your baby is the right baby. - Before you put the presentation together, - resource is again. - There'll be resource is on the website. - One here is the most important one. - Here is our own presentation. - How to successfully connect with your audience. - This goes a little bit deeper in terms of the questions you might want to ask yourselves in - terms of your audience. - And I suggest you read this. - This is a pdf file you can download. - It's part of the class. - You can keep it on your computer. - You can put on your iPad. - So it's easy. - And it will also show you it will start to give you a better understanding off the design - principles to be using this presentation is pure black and white, - and the only color you will see is yellow. - So we're gonna talk more about the sign principles, - incoming classes. - But it will give you a good idea about what we do when how we put presentations together. - So thank you for lecture number one. - I am going to see you again in unit to lecture one where we're gonna look at your story. - See you. - Good luck. 2. Create Your Story (23:24): - Welcome back to rock your slights. - This is where we're gonna help you create an awesome presentation about your company - product or service. - And this time we're gonna talk about your story. - So in the first unit, - we talked about you defining your audience, - what that problem is and how you can help. - And now we're gonna build on that and create the story of the outline for your presentation - . - Now, - at the end of this session, - what we're gonna ask you to do is to write your story and we're gonna give you a structure - . - We're gonna give you a structure that works because Steve Jobs used it on other people have - used it. - But it's a simple structure that will help you communicate your message. - And we're gonna ask you to create a story outline that you can deliver in 5 to 10 minutes. - So it's not a one hour talk or to our talk about how great you are. - You're awesome, - baby. - This is the 5 to 10 minutes. - Get it true, - communicating maces and get some attention and get to the point. - So what? - We're gonna start? - You're gonna stop with the story because people like stories, - and it has to be a certain structure when we tell stories. - It's not just something we do. - We give you a structure that help you communicate the right things at the right time. - So a normal story very basically has three parts. - There's a beginning where we get to understand what this is all about. - And then there's a middle part, - which is the meat of where things happening. - And then we have the end of the story where it comes to a conclusion, - and we're gonna use the same structure for your story. - And I'm gonna give you some components for each off the tree parts that will help you as - righteous story and get the right pots right Points into the right parts. - So where do we start? - We start with this man, - Steve Jobs. - Steve Waas, - a master in terms of communicating, - and he kept thinking things simple, - but he also used to structure and he sold a lot off stuff at Apple. - So we're gonna look at some of the things that he did. - He did many different things, - but a couple of things that is going to help us to to create your stories and create your - presentations. - Now, - first of all, - in the resource is on the website. - You will see a link to the iPhone 2007 launch, - and I would ask you to watch that, - not the whole video. - But if you watch the 1st 10 minutes, - you will see Steve Jobs. - Demonstrating the principles that I'm not gonna talk about it would help you to put it into - , - you know, - you get a better understanding of what I mean. - So the first thing that he was very good at doing was the Twitter friendly headlines so far - . - Any talk for any presentation? - You want to have a headline that gets people attention, - something that is different. - And the thing he used for the iPhone 2007 loans was introducing iPhone. - Apple reinvents the phone. - And when you watch the talk, - you will see Steve saying that more than once because in his mind they did. - It was a new phone. - It was a very different product. - So that cats line apple really invents the phone. - You might also remember the I part I part. - When he first came most out was 1000 songs in your pocket very catchy, - very memorable. - All the examples here's Adidas Impossible is nothing. - But again they've been using over and over again is a slogan. - We have an ad here from BMW. - It's a motorbike. - Even angels give into temptation. - Now, - I don't know how famous that became, - but I love it. - It's a great line, - and it's something that makes people smile and go. - Yeah, - that's cool. - Now here is Adidas and Adidas. - Sorry, - Nike, - Nike, - just do it. - We have seen that one over again, - and they used it in so many different ways of the advertising and in a good way, - a good place to actually get inspiration from brains and from advertising because they're - very good at communing communicating things in a simple way that makes people remember. - So when you walk about and look at the Internet and looking ads and look and marketing, - pay attention to what they do, - because you can learn from that and take things from there into your presentations and the - way you communicate. - Another thing you can do if you don't have a catchy headline is to ask a question. - So stop with a question in the first light. - These are just examples how to mark make customers pay more If you are in a sales marketing - kind of driven company and you want to help people charge more for their product, - this might be a catchy, - catchy headline. - Because do I want to know how how I can get you to pay more absolutely 41 people to pay - more or how to develop a killer app if you're in the business and there are millions of - absolute our android phones and iPhones. - So how do you develop one that people will buy because it's so easy just to drown? - So I can't have to develop a killer after people actually buy, - But I pay for that. - Probably. - I will definitely pay attention now. - Secondly, - after headline, - there is the rule of tree now. - The ruler tree has been around for many, - many years, - and why would be like the ruler tree? - We like the ruler tree because it basically makes things simpler. - So why tree? - We like things that common trees aware it's a list. - Whether it's key points, - we like tree at a time because tree is easier to remember when you start to build list. - Actually, - becomes a list when you have four more. - It is just hard to remember, - and it becomes a lot more difficult for people to learn and understand what your saying. - So if you look at our stuff and the way we communicate, - basically everything is entries. - We only have four units because skills you ask us to make four units. - Otherwise we would have three units. - So there you go. - Everything we do is in trees as well, - and it just it's a good structure. - So let me talk more about the rule of three, - where we see that show up again. - This is Steve Jobs launching the iPhone 2007 and when you see the video, - you will see he does the trick about talking about the tree thing that that actually in the - phone. - It's not just one thing. - The phone is an iPod, - it's a phone, - and it's an Internet communicator, - so he will keep drilling. - And if you see a lot of its lights are having three things and again, - it's an easy way to communicate. - Keeps the structure simple. - Now you might have 20 things you want to tell the customers, - but here's that they don't care. - You just focus on the most important ones. - We know what your baby we know You want to tell so many great things about your baby. - But again, - the world Dawson care and you want the world to stop pay attention and by your baby so - focus on what is most important. - The three most important thing has another structure past, - present future which we often used When we help people tell stories about that cos where - they came from, - where they are, - where they're gonna go movies, - great movie titles. - And again these are also Twitter Friend The headlines They're good, - They're bad In the r. - Kelly, - we have planes, - trains and automobiles again Catchy, - easy to remember And his three things Three Musketeers, - three things. - Now when we talk about the rule of tree, - I will show you a little bit later how that fits into your active story structure, - hero and villain. - There's no hero with other billon, - so you might again have a baby that you love. - But who's the building? - Who is the baby going to win over? - Who's the baby wise? - The baby bear Who's the baby? - Better then, - if again If you look at Steve Jobs, - he will talk about the Palm. - He would talk about BlackBerry and the knocking, - about why they suck and why the iPhone is the hero. - He talked about the keyboard, - the keyboard with the fixed keys. - They suck, - but the iPhone with screen easy, - flexible. - You can move the keys around. - Fantastic. - Amazing also. - So here on Dylan. - So who was your villain? - Obviously, - in great movies, - this is Star Wars star Beta. - You all know it's a villain, - and we have the good guy Luke Skywalker on the team who will fight the villain. - Darth Raider. - Here it's Coke and Pepsi. - I don't know where the villain here this, - but it looks like it's Pepsi killing Coke again. - A play on two very big brands we have here the U K rock, - the team looking a court across the channel to France, - and they're going to kill the world. - So obviously everyone living in Europe would be the enemy. - Not without a fight. - This is a Nike ad, - very powerful. - So who is the villain in your presentation? - Who's the bad? - Who's the proper? - Who are you gonna fight? - We're gonna win over So, - for instance, - if you're having a hot dog stand, - you might say Who is the villain who is the villain? - I just make amazing hot dogs that I want to sell the world. - Yeah, - but the villain might be the guy next, - all selling burgers. - I might just be hunger. - I'm just hungry, - and the hot dog is gonna help me replace that hunger. - Let's move on to point number four. - So a lot of people they talk about the product. - This is the car. - This is a pen. - This is whatever it is, - but we don't really care too much about your product while what can the product for us when - it's the dream? - But why? - Why should I buy that? - And how would I make my life better? - And what would that help me, - Chief? - So here is a fantastic at from Harley Davidson, - which is one of the brains that have inspired us. - I still do, - and it says regrets cost a lot more, - and I don't need to see a lot more. - You know, - it's all that because if I don't buy this, - I'm gonna be regretful, - So very powerful communication. - It's not about the motorbike. - It's about what the Pichon do for me here. - If I buy these Converse, - I'd be a rock star. - It's obvious that even comes with a guitar. - Maybe not, - but I believe it will so regrets guitar. - We have one more here. - FedEx gonna help people connect between two continents. - So he has a guy getting a box from his girlfriend in South America and he's somewhere in - the U. - S. - Very powerful. - It's not just about the box, - but it's about bringing two people together. - Simplicity is the ultimate sophistication, - and Steve gee opposite. - So keep your message is simple when you communicate. - So let's go back to the structure. - And here again, - we're looking at the story and I gave you the three parts, - and I'm not gonna show you how these different things that Steve Jobs is doing fits into - the structure. - So again we have three parts. - Let me give you an overview, - and this is the most details light I have. - So don't worry, - but I have to do it to show you the structure of the story. - So I have moved the three parts around and let's look at the 1st 1 part one the beginning. - So what do you want to say when you open? - You wanna have your street off? - Friendly headlined, - by the way, - in terms of how long this headline should be recorded. - Twitter friendly Because we don't want t to be too long because it is. - The headline is too long people not gonna remember And I might even argue that 140 - characters in a Twitter message might be too long. - So I often say six words fix works because six words is easier to remember again. - You want to short you want a simple but a catchy headline, - which is going to sit on your front Flight number two. - What's the point of your talk? - Why are you giving your talk and why should I listen? - Why should I care? - So we're coming back to what you have already done in terms off. - You are looking at the audience. - What is that problem and how can you help? - This is what you want to put up front in your story. - You want to tell them you understand that there's an issue with this problem in this - audience, - and this talk is going to help them solve that will help them become better. - Give them a better future. - So you want to do that up front? - So you increase hope and you increase interest and you show that you care. - It's not just like look at my product is the best in the world coming by. - They don't care. - People have been doing that on TV commercials for so long. - And what happens nowadays? - We don't even watch commercials anymore. - We just ignore them because they suck. - You don't want to be like that. - You want to tell the audience up front why you were there and how you can help them? - What? - The point of the talk and not because you want to tell them, - but because you're gonna help them. - That's the first part. - Then you get into the meat, - and this is the second part is where you spend most of your time. - This is where 70 80% of the time focus goes into. - So you've done the introduction, - and then you talk about the problem and you talk about the problem. - You elaborate, - You tell them why. - This is a big thing. - If you don't do anything about, - it's gonna get worse. - Whatever it is, - you illustrate the problem. - Then you give them the solution. - But the solution is not necessarily your product yet. - It's just back. - In order to address this problem, - you need something that does this. - What does that I could give you this help you with that. - So you give them a solution at in general terms. - And then you say OK, - so based on that solution based on if we can all agree, - this is the kind of solution Let me show you what we can do for you. - This is the recommendation. - These are the goodies. - This is what I have that I believe can help you. - This is what we can do for you. - And then again relate the story to the audience. - So you basically summarize and say so. - Based on all this, - what do you think this is about you. - We can help you highlight benefits if you go with us. - If you do this, - this is what we can do for you again. - When you highlight benefits, - I would suggest three things. - No more than three things. - You give them more than three. - They don't care. - They start to switch off It's just too many things again. - If you look at Steve Jobs presenting the iPhone, - he didn't give them the 400 new feud features on the phone. - He gave them a few, - a few that would really make an impact. - And, - lastly, - call to action. - So this is our website. - This is why you can buy. - This is called this number. - I'm at the back of the room. - Come and see me, - whatever it ISS contracts and make them do something. - One thing. - One x and you want them to take not 25 not 10 five. - One thing. - One thing you want them to do at the end of the talk. - So that's the key message. - That's the only one thing. - Now, - when you write a story, - I'll ask you to sit down with a piece of paper and a pen to sit down and write the story - out. - No computer. - Just write it down. - Having said that, - some people say you can't open the computer. - Don't do this. - I acted toe have a mind maps software, - so I do it in mind. - Man on a mind map. - I don't know of a power point. - I don't open Kino, - and I would not suggest to do that. - This is where most people make a mistake. - They jump into Power point. - They have some old slides to put some stuff together, - and they lose himself in the power point. - You want to sit down and you really want to get clear about your key messages in the - structure before you open any kind of system again. - If you have a mind map and you like to use that, - by all means, - mind maps are cool. - One more thing. - One more thing. - This is very important. - Your language. - You really, - really, - really, - really want to keep it really, - really simple. - And we aim to do that all the time. - You don't hear me using long words. - We keep our language really simple. - Why do you do that? - Because it's easier for people to understand. - And I always used this metaphor. - When I do these kind of things and teach classes and you want to be able to imagine you're - sitting on the train, - you're sitting on the subway and you're sitting next to this 82 year old lady, - and she's asking you what you do and you're telling about your company, - your product in your service. - If you make that too complicated number once it's not gonna understand. - Number two just gonna fall asleep. - Number three seats leaving. - She's never gonna buy anything. - So you want to make sure she can understand? - The problem we all have is we have been spending so much time in our business is developing - our app selling whatever we're selling in our language become geek language. - We have long words. - We have work that only belong to our industry. - Here we use parts, - words, - bus words that sound very sexy. - But nobody knows what it means, - so keep it simple. - So they did some research on these three gentlemen, - and we have we have Steve Steve Jobs. - We have Michael Bell. - Who? - Bill Gates. - And what did it waas. - They looked at how these three gentlemen speak. - And they looked at how long sensitives are. - How long this internal that and how many words to use per sentence And how many difficult - words. - And what came out of this was that they found that Bill Gates, - when he speaks, - it basically mirrors the vocabulary of a university level student, - Michael Dell, - when he speaks. - His language is more like high school level. - But Steve Jobs When he gave a talk and he promoted something, - he was the fifth grade language. - It was very, - very simple. - Short sentences, - simple words. - Why? - Because we understand it's easier to engage. - We don't feel like we're sitting there listening to someone speaking geek language. - We don't really become relate to people simple words. - That doesn't mean you talk down to people. - It just means you simplify stuff. - They make you an example. - One of my favorite brains and favorite places to go a Starbucks. - But I have always been curious about their language. - And let me give you my example here. - So you go to Starbucks and they have different sizes, - and this is where I'm like. - It took me a long time to understand and really get used to the language, - because this is what they call some of the sizes. - They have a tour. - The toll is smaller than granddad, - and grandma is supposed to be medium grand. - It is grinder sounds big, - and then you have NT. - I don't even know what 20 is. - It sounds like it's a foreign word. - So is this costume. - A friendly? - No, - it's not because it's it's harder to understand, - and it's harder to learn. - So I came across this company in Brooklyn called Brooking Fact Kitchen, - and they want to do things differently. - The aim to do things differently, - and they keep things very simple. - You can see here the language like any new neighbor. - We beg your pie on a Balinese Licinia. - So let me give you an example of what they do with their coffee. - This is what they do. - It's a medium, - not a grandee. - It's a small not at all now to me that it's so much easier to understand some of that - exactly funny and obviously is playing on Starbucks. - But I would suggest you this is the way you decide to communicate, - because this is how you're gonna connect with more people in the world. - Having said that, - if you are a doctor sailing high level technical products to other doctors by all, - by all means speak your geek language, - I'm talking about people who want to connect with the normal people in this world. - Speak simple. - Remember the lady on the train You want to be able to tell her in a short, - concise way. - What you do now, - one more thing I talked about in Unit One also in this unit were very much votes in helping - you communicating with customers. - But somewhere you might also be looking for investors. - So if you're looking for investors and you want to create a deck to attract investors and - money into a company, - I'm gonna give you at different structure. - So I would suggest you can look at the resource is on this module and you're gonna look for - this presentation that we did a while ago where we took one off the text from Dame a claw - and we converted into something that was a lot more nice to look at. - And it's basically how to pitch to a VC. - But you can use this state. - Will your pitching a B C, - an angel investor, - your mom or anyone else You want to put two books to influence to put money into your - company. - It is based on what they closed on with a lot off. - Startup companies in the U. - S. - Is a great guy. - He is very much out there. - He has a very interesting language, - but he knows what he's talking about, - and in this day you will get a 10 slight structure, - basically 10 things you want. - You want to cover up when you do a pitch where you asking for money. - So I suggest you might want to look at this. - If you are interested in raising money now, - other resource is we have a text, - this handout, - which we didn't create. - But we have gotten it off slide share, - which is a summary off some of the things of the tools that Steve Jobs are using, - and we'll ask you to read that we also have What's your story? - Which is one of our own decks on how to tell a story using a real person? - Because sometimes it's really, - really powerful to talk about Acosta my experience rather and promoting your processing. - I have this product that can do this and that. - Tell a story about a costume elected, - use your product and you can tell the audience about how it changed the customers life - Using your product. - It becomes a lot more personal and convincing when you have a real example. - Also, - we have a test a take down there called help I'm not a designer. - It's one reintroduced, - created recently on how to create drink templates because we be constantly got phone calls - and emails. - Some people say we don't know how to design. - We don't have time. - You don't know what to do. - So we created some templates that are really simple, - and they basically illustrated the sign principles that we use in terms off, - off, - constructing slides, - the flow and so forth. - And by all means, - if if these any of these templates would help you go on by because it might give you a - short corn in terms of putting stuff together because you can drag and drop. - But this is not a sales pitch for this. - It's more about you understanding the structure, - so you will see we have used to saying principles in terms of the story structure to create - this thing. - Lastly, - here we have a dick that I created a long time ago under my own name, - but it's a very simple dick. - It's only 30 something slights on Fred the Frog, - and it's not selling anything. - It's more message to the world about how they can change their life, - and again it will show you some design principles in terms off simple slides. - Simple takes black and white the only college three. - And there's little friend and his fraught friends. - So have a look at that because again you would see the ruler tree. - You will see the principles that I talkto talked about and he again we don't start with a - statement. - We start with a question how to really change your life. - So, - homework, - that was a long letter this time, - but a longer lecture. - But these are the three things you're gonna do. - Write your story right down the story that you are then gonna translate into slides so you - don't necessarily need to write a long script. - I'll suggest you bullet point and say, - OK, - look at the structure that I gave you before with the three steps, - the beginning, - the middle and the end of them for each line. - Write down a couple of bullet points that, - you know, - I'm gonna call by it that you want to say and you can speak to, - and then we're gonna translate that into a PowerPoint or a big presentation a bit later to - use the structure and 5 to 10 minutes. - That's it. - Good luck. - Have see you on the other side. - Next unit. - Stay chilled. - Thank you. 3. Simple Slides (11:56): - we're back. - Yes, - Rock. - Your slights were ready with a new and exciting lecture. - This lecture is about simplicity. - So today I have decided to invite a special guest. - And it's no none other than the famous Steve Jobs because if there was one person who - embrace simplicity, - he was good old Uncle Steve. - So he's gonna be with us today, - and what I'm gonna be talking about today is all wisdom that he has been sharing too. - So let's get started. - First. - Let's talk about where we are because we have covered two lectures. - You have done some amazing stuff and the first thing we asked you to do watch to look at - your audience, - define who you're talking to, - what their problems are and what they need. - In the last lecture, - we gave you a story structure. - So you should by now have an outline or what? - You actually want to say an outline, - A story that is targeted to that specific audience. - And in this lecture, - what we're gonna do is we're gonna help you turn that into a symbol deck. - So I'm going to talk about some principles in order or around simplicity and how to do that - and what not to do. - Not least So, - Adina today, - a dentist lecture. - What you're gonna do is simply convert what you have written down either with a pan on - payback or in a mind map, - and convert that into a basic power point. - Now, - this is the structure we gave you last time for your story. - And I believe you have been writing along those points. - You have three parts, - Part one introduction to the story. - You have the middle part, - which is that the media part where the majority of the tortoise and then you have the end - of it, - where you're gonna close summarizing clothes and have a lot off crazy customers who are - going to come and buying your stuff. - Now we believe, - unless it's more and what does that mean? - That means we any design you see from us, - our slides are really simple. - And you have less text. - You have slides that communicate fairy. - Clearly, - we believe in the principles off one slight one message. - What you often see, - which is a very big mistake, - is people they get either lazy or they just don't know better, - and they stuff their slides with all kind of information. - So you have all kind of things going on and that lot off text and what happens that is, - there's no clarity. - There's no focus. - And as soon as you put a busy slide up, - people stop listening to you. - They start reading instead. - Maybe that's more interesting. - That could be, - But that's not what you want to do. - You want to put up a slight where they get the message quickly. - So one won t p a is to think along the line off Bill Boat. - You all know billboards the next to the road you're driving in your car and you see this - billboards advertising different stuff. - Now when you look at billboards, - they are very, - very simple. - Why? - Because you need to get the message quickly. - You know you're driving your car and you might be driving too fast. - Whatever it is you're looking out and you want to get the message quickly. - So we are saying the guiding principle here is when you to sign a slide. - You want people to get your message in less than three seconds. - So let's look at a couple of billboards Here we have it is coming, - which is obviously from from the movie tech. - Very clear what it ISS said. - Is there a simple text next one never fried, - never baked or natural pop chips again. - Simple on green white stands out easy to read. - And lastly, - from Apple iPad Mini. - A lot of white small text on the iPad. - Very simple, - and you get the message quickly. - That's the kind of slight kind of principle you want to use when you to sign your slights - now. - So we go back to your story and you're sitting there like So I kept. - I understand it, - but how many slides would that be? - I have. - I have my story. - What What do I do now? - If you go really basic and really focused, - each of these might be one slight. - So how many slight would that be? - That would be nine slights. - But if you look at some of the decks that we shared in our last station, - we obviously have more than nine slide. - We spend a bit more time and slight on explaining the beginning. - The problem might elaborate. - A little bit more. - Get a solution. - What are we talking about? - It's more than one slight because again, - following the principle one slight, - one message. - So let's take an example. - You get to the problem and you want to describe the problem Fought for the audience. - Now you might have three different things you want to say about the problem. - There would be tree difference lights rather than once, - like with three things. - So you need to figure that out. - Looking at your story, - I would ask you to keep it as simple as possible. - So when you convert and take your text from your story and put it into a PowerPoint or - keynote, - keep it as simple as you came Toe it's light will have one message in a few words. - You're not gonna write a paragraph. - You're not gonna right Diarrhea, - whatever. - You're just gonna keep it really, - really simple. - So the majority of the slides will again be around to meet. - So in the middle here, - that's where you spend the majority of the slide. - So you have a cover slights in the beginning, - doing the covering introduction and you have a problem sleight of the end. - They would take care of the closing and then in the middle you elaborate. - You might have more slight see on the problem. - Marquetry slides, - three flights in the solution and three sites around the recommendation hope that makes - sense now. - Next point. - Here, - there's a couple things you do not want to do and let me put that up front because now - you're gonna open PowerPoint Aquino and it's easy to go down the wrong path. - I've seen it so many times. - Number one. - You might have an existing PowerPoint or keynote you want to reuse. - I would ask you not to. - I would ask you to start with a blank canvas. - Start with something new. - Don't start to you something you already have. - Let's start from scratch in PowerPoint or keynote. - So a couple of things here, - this is This is a template, - and many companies have created what they believe. - Amazing Good look, - look good looking templates. - And this is nice Blue. - That's a little globe down here, - our circle with illustrating space. - But the problem with templates is they don't really work, - not for for communicating simply. - And if you look at Steve jobs, - if you look at Jeff from Amazon, - when they percent, - they didn't use templates, - they used a very simple background because the problem it's in place is this. - It becomes awfully, - really quickly because they're not created for moderns, - like decide. - So you place the emit in the middle and a bit of text around, - and it looks really, - really cheap. - So what you want to do is you want to have a blank ken less No, - no template. - That's the first thing. - Second thing is no locals. - Now this is a nice and be local. - On a nice blue line, - that mitt matches the low. - Can you say What's wrong with that again? - If you put a local and you put stuff on the slide, - the canvas is no longer blank and you can put stuff on it. - But you have all the time to consider. - Where's the local on Where can I pushed off? - And can I use the whole slide? - Because then you can't see the local, - So the rule around local is this. - You can have a logo on the first line and on the last life, - everything in between keep it blank. - Playing chemists. - The thing is also the audience know you are. - You don't have to scream on each slicing. - I'm from happy and be I'm from happy and be Look at me. - I'm from happy and be They know who you are and as long as you help them As long as you - give them something they want, - they will come and find you. - So forget your locals. - Front last lights That's it. - Next thing yeah, - These are real bullets. - You don't want bullet points. - Bullet points a thing of the past. - When you load, - you are slight. - It's similar to what I described before. - You have a lot of text going on. - There be a lot of lines. - People will stop listening to you and they will read your bullet instead. - So back to the principle of one slide, - one message. - Now there might be some exceptions. - You might be working a company that what more stuff for you might want to put three things - and once like to show how it groups together, - then do similar to what I have done on some of my slides in this presentation. - Have three points, - maximum three points and just keep it really simple again. - 30.1 point 2.3. - That's it. - Don't over complicate. - Make it really really simple. - And now some of you will go when I have so many details. - I hang on this stuff, - I need them to know So So what? - What do I do? - The thing is that the distinction between a document and a presentation, - you know, - saying you shouldn't give the audience details, - but if you do put them in a handout, - that's why you want to keep them, - put them in a handout, - give it to them as a handout, - either before or after. - And they can read that when they go home. - That might be all that he says. - You want to give them, - but don't put it in the presentation. - Probably someone you are reading this Robin listening me. - We just goes to prove my point. - You don't want to put it in the presentation. - So what we are going to do here is for your first draft go really simple, - either black and white. - So simply open overpower point a keynote with a blank white background and then type your - text on each slide. - So first light, - what is your twitter friendly headline? - Number two. - What's the point of the talk? - Just a few words. - Number three. - Why should you care? - And so forth. - So go really simple. - Spread it out and use as many slides as you want. - All white on black again symbol. - It works and it keeps the focus. - Now, - will that be the final dick? - Would that be the final order? - Probably not, - because this is the thing that is gonna happen once you put the story into the slides. - And once you start to put images in and you might be moving things around, - taking things out find Junie. - That is fine. - What you're doing now is simply getting a story into PowerPoint or keynote so you can start - to work on the exit, - sign the structure. - You might change that. - You might change that. - Depending on where you take the story and the images, - you use it. - So don't worry too much about where you're getting and right or wrong. - At this point, - I would say the focus here is to convert it to a power point and keep eat slight symbol. - So forget again, - the templates, - logos and the bullet points. - That's what you want to do. - So we're gonna ask you to do this after this lecture and then you would be ready for the - actual design work. - And we're gonna cover that in the next lecture. - So we're gonna start with the colors and then you're gonna move on to funds and images. - So we're gonna take you through each part so you can convert your lovely power point Aquino - , - dig into something. - Amazing. - Now, - in terms of resource is I will suggest that's not specific to look back at the previous - module because those techs we gave you exactly build on those principles. - So you will see that the slights you will see the simple messages and it's light and you - will see how they follow the structure. - So going back to those would be a great reference. - That's it. - That was the lesson for this time. - Symbol conversion. - Check it out. - Put your story into PowerPoint or keynote and we'll see you again and get ready for some - design work state. - You 4. Awesome Colors (11:07): - Yo, - people, - welcome back to rock your slides. - We are again so excited And why am I excited today? - Because we are ready for the sign. - At this point, - you have defined your audience. - You have done your story, - and you have converted that toe a basic dick. - Neither Power Point Kino and we will now help you with columns, - funds and images. - So let's start with Cola's colleges first thing. - As you can see today, - I put on a more colorful shirt to celebrate the love off colors, - and at the end of this lecture, - you will have a better idea off, - where to find the color scheme and how to put it into your presentation. - Now, - when you look at color schemes and where to find colors than normal three resource is - number one, - the company. - You will have a local, - hopefully website A brand, - and there would be some existing colors. - Those are good colors to use your presentation to very often, - like If you look at Facebook, - they would use blue. - If you look at Coca Cola, - most of what they do is red and white. - Cost those on the brain colors. - If you don't want to use your company colors another place to start my your product. - If you develop a problem with certain colors, - maybe a pink and yellow cupcakes pink and yellow would be good. - Call us to use them in your presentation, - something that supports the product. - If you don't want to use your company, - a product colors, - but find something new. - You can do that, - too, - and we have one source for you at the end of this, - which would show you the first company we're gonna show you is highly Davison because we - love Holly. - We are deeply inspired by work. - Holly does, - and when we start to slice that rock, - we took the Harley colors and use that to design our local. - So in this presentation you will also see the orange, - the black and the white being used because that's how our brain now we do other slights - with other Carla combinations because they support there for messages. - But these Carlos, - I'll have him so example here is cheesy business, - and if we were doing a presentation for cheesy business, - we would look at these very strong colors that they have on their food truck, - so they have some black, - there's and yellow is there some orange? - And that would come down to a combination that would look like this So we would use colors - like this to like these to create a presentation. - Why are these important? - Because you want to you. - So you want to find what we call the RTP a c n y que coach and that sound a little bit - technical, - and I'll show you what it means. - But in order to get the right colors in PowerPoint keynote, - it would be very helpful for you to have these numbers for each of the colors and often if - you have existing Carlos in your local or website. - Those designers, - those who have decided would have those coats if you don't have them on record. - So let me give an example of what that would look like in PowerPoint. - If you look at a product called Coca Bella Cocoa, - Bella is very different from cheesy business. - This is a lot more summaries, - fresh colors. - Let's go to our why have some cocoa, - Baylor and do some surfing, - and here we would pick colors like the blue, - the yellow, - the red and the white and the color scheme would look something like this. - Now let me talk to you about RTB and see him work. - A. - So if we take the British here and we go up and look at the fill, - these are simply four boxes are placed on the slide just to illustrate the color scheme. - So in keynote PowerPoint and also in PowerPoint for Windows, - you will have a place where you can look at these Coach. - And here we have the RTP sliders red, - green and blue. - And there'll be three coach for RGB, - and they are usually full coach for C N Y que. - You just need one of them. - We normally use RGB the easier to find often. - So as you will see if I go up here and change this number, - this will turn into something very different because each number combination will respond - or reflect a certain column. - Now I don't want to go back to my read, - and you could do that. - Well, - it's your background or whether it's your fund. - You can change colors by using these Coach, - that's really awesome. - And it will make your presentation look a lot more like yours when you use callers that - support your product or service. - The next example is a listen. - Chambers from Canada. - We love the work she does, - and we have borrowed an example from a website to illustrate how that could turn into a - presentation. - So Edison has designed these tins and tickets around notes, - not product. - And we said, - How can we take these Carlos and turn that into something we could use for presentation? - And if you look at the blue and the reddish my room have there, - the color combinations would look approximately like this, - and you could then take those colors and turned them into a presence season that would look - like that. - So here we don't have the exact fancy has used. - But we have a guest and we believe are fairly close. - And this is an example of what a presentation would look like. - He has another slight where we have one of our photos. - And on the other half of the slide, - we have some fund on a playing background using the Carlos that you have on our team. - So it looks like the same family looks like the same company here, - Able, - kind of decided with a white background, - just a product placed on white and then simple fund of the bomb that mirrors a bit what she - has under 10 game change. - Simple, - beautiful, - very powerful. - Looks like a $1,000,000. - One more example from ourselves. - We recently creating templates to make it easier for our clients. - We want to do it themselves and they, - you know, - all templates, - they socks. - So we designed something based on the board and principles, - and the 1st 1 we design was inspired by Santana. - And we picked this image to help us with the color choice. - And these are the colors we picked from this picture, - and it came down to this. - So we created the deck around those collars and these are some of the other. - Slice that on this thick. - So this is the front slide or one of the front slights or in screen and white. - Here we have the structure slide where you have the three parts of the presentation and you - have the Carlos supporting it. - So it's consistent here. - You have half of this life, - which is an image how with slight for six. - So it looks like it's the same presentation it's consistent. - He looks professional, - so that's another way to go. - And if you have one of our one of our templates, - first of all, - thank you for buying, - we make them for you. - But also it will make your life a lot easier because this slight, - as you know, - I prepared for images so you can just drag and drop. - What you might want to do based on your product or your brain or your company is to change - the colors of the fund. - But that is a fairly simple, - simple operation. - Everything in those templates can be changed. - Now. - You might be sitting out there and say, - So what about playing a white? - We love black and white, - and a lot of what we do is black and white, - and you see someone that dislikes here, - where we have a black and white dick and maybe just using one strong cola's contrast. - So here's an example of a company we came across recently on the Web called Ada Blackjack, - and they make backs and leather goods. - And if you look at the website here, - which is a front, - it's very great. - It's very white. - It's very black and it has a little bit or bread. - She was a little bit of red. - He has little bit of red here. - So what would that look like? - We have to help them with a presentation so they might come to us. - And people say these other Carlos we would use because there's some great black white and - then that's a strong red. - So these are the cause we would use. - So as an example, - they might come and say, - Yeah, - this is This is live we want to create But we only we don't really have a black and white - image. - We only have this green reinstalling machine, - but we really want to use that. - And, - you know, - this is what we want to slide to say and then we work. - That then is what we could do. - Hiss. - We would look again at that Carlos and say, - OK, - this green doesn't really work, - But the cool thing about power point now you can't do this. - And Kino, - I have to say, - but what you can do in Kino issue can you can import image in tow, - tow I photo, - and you can make a black and white. - But if you are in power Point. - This is what you can do, - which is really cool. - You don't need to go to photo shop anywhere else. - You can go up and you can change the image to black and white, - and suddenly it looks more like the website. - Then if we look at this, - it looks a bit boring because it is very black and it's very white. - So since we know they use red, - we might do a little bit like to something like this. - So that's this light. - Now that looks a lot better, - and it looks more like the website. - That would be a nice life clean image symbol, - white on black so you can absolutely do that. - Sometimes you don't want cola because Carla might take the attention away from your product - or service, - so it depends on what you want. - Here's Koko Bella, - and just to prove a point, - it's not always great to turn things into black and white. - This really sucks. - It takes the whole soul and energy away from their products, - so you don't want to do that. - This is the product. - Those bright shop call us part, - upsetting this product. - So by all means if you have a product like this, - use the Carlos. - You have a gift. - Now what? - If you want something you you don't want to use your company product color. - You have helped. - There's a lot of a lot of websites on on the whip where you can find and, - you know, - explore colors and find new ideas. - This is when we use quite frequently called Carl Over Start, - come, - and on this website you will have a lot of examples where companies do, - and also off people who have uploaded their own color coat color color patterns that where - you can go in and look at the patterns. - Find the RTB coats and you can take those coat and put them into Power Point Aquino and use - those Carla patents. - It's really, - really cool. - Now I'm not gonna show it to you here, - but I will say that we have uploaded and we're giving you a little guy on how to get - started with color dollars. - So you will find that in this in this lecture as a resource so going, - exploring if you want to go and look at different colors, - color schemes. - So let's summarize three places to find your colors, - company product or something. - You go now and decided what you want to do. - The color. - And just to save on my time. - Black and white. - That's really cool. - You decide we're gonna be back with funds. - That's the next next lecture to stay tuned when you're ready for fun Choice. - Go and see the next lecture. - Go home for callers. - Good luck. 5. Cool Fonts (09:56): - Yes, - we are ready with next lecture. - And today we're gonna talk about funds. - So we are doing the sign, - and we want to know what kind off funds we're gonna use for our presentation and funds is a - huge topic. - Typography. - You can study it for years, - and you could be, - I don't know. - It is That's a lot off off things. - You can start and learn about topography. - And it's one of the things that hunger Steve really enjoyed, - and so do we. - But we're gonna keep it simple, - and you're gonna give you a few Resource is where you can find funds and explore and figure - out what you want to do with your presentation. - So at the end of this lecture, - the idea is that you are ready to pick a fund if you haven't already picked. - Now we're not saying you should change if you have an existing fund similar to Carlos - schemes. - If you having exists existing corporate fund of funds used before that, - you really love and light and that fit by all means. - Houston, - this is more in exploration in terms. - If you want something else, - what can you do? - So let's look at where we find funds. - Number one. - We have funds that coming windows. - So on your computers. - Are you Max? - There'll be some build in funds now. - They are not the most sexy phones, - but they work. - And the cool thing about this, - if you use the funds that a built in, - it's easier to Shia power points, - Aquino's because all the people have the same funds. - So if you send your presentation to me and I opened it into my computer, - it would show up and look like it's supposed to do it because I have the fun built in. - If you pick a different fund, - you go and find a more sexy fund, - and I don't have it on my computer. - Your presentation will look like rap when I open it, - because Windows will convert it into something else. - So that's not a good idea now to get over that, - to get to get past that problem, - you can turn your power point a keynote into a pdf. - Then he will show up correctly on my computer. - Now, - apart from Windows, - you can go and explore free funds. - There are a lot of sources out there now, - where you can find free and really cool funds. - We're gonna show you some, - and lastly, - you can buy. - You can buy Chief undertaken by really, - really expensive funds. - These are some of the funds that are built into windows, - and we use them quite a lot with clients that need to share across departments with many - people because they need to have something that looks the same no matter where this - presentations being opened. - So, - yes, - they're not the most sexy. - But that doesn't mean you can use them in a sexy way. - So this is an example of what Ariel can look like. - You can make it. - You tell if you can play, - you put it on top of each other. - Use color big and small capital. - You can do many different things even though it's it's a very standard ordinary fund. - You can still make it come alive and make it look different. - Now, - if that's not sexy enough, - what can you do? - One of the alternatives this is one of off their favorite websites is called fund squirrel - dot com and on this website they had collected. - If you can see down here, - the law off subgroups off different bun types, - and you can explore your concert you can download for free. - Obviously again, - you want to look for fund there looks and feels like it's part of what you do, - so you don't want to use a hand written fund if you are creating and you computer high take - . - You know, - if you wanted to high tech, - you might want to use something like John's Grill that looks a bit more clean and modern, - so it has to fit your product or you are company service now on funds. - Well, - we have some favorites, - and these are five our favorites, - which are all sort from from Funds Grill. - And we used him quite a lot in this presentation. - Specifically were used Leak Gothic, - which together with People's NOI, - is a poster fund. - So they look rate on slight, - where you have less words and big checks. - Big fund because they stand out, - you can see them from a fire. - It's very clear some of the elysium we have used it was used for Santana. - Pick proclaims stripped lobster, - too. - We often used in combination with some of these two funds up here because they look good - together and just to show you how much we love these funds, - we actually took two of them and used for our own local when we created that. - And this is our local and you might recognize the funds slides that rock here because he's - likely to funds. - So we used the two free funds to be re love to create our local. - Now, - if you want to buy, - this is a website that way. - Love on some cool people behind lost type. - Talk up American based, - and they have created number off very sexy and cool funds, - and they're really cheap. - Actually, - you decide how much you want to pay, - and I think the minimum is now $5. - But if you want to pay five US 10 us, - you decide. - And it's a unique fun that look different and not like anything else most people have from - this website. - We have a number favorites to We have to have a lot of these funds, - but he's a fire that he used quite a lot, - and they all sourced from from Los type Parker again. - They served different purposes. - They look different. - They would not fit the same products, - but they rate funds their professional funds, - and that's another results for you. - Now there are a lot more websites and cell phones. - If you want to go into that by only, - it's explore that we're keeping it simple. - We're giving you corporal Resource is just to narrow it down. - We also understand most of you don't have a lot of a lot of time. - This will keep it easier. - Keep it easier now in terms of funds that cover things we don't want. - We don't want this fun. - Comics, - a comic saying is, - has been overused, - and most of you probably know that it is designed many years ago. - But it has been used in corporate and though the wrong setting. - So unless you were designing a program for kindergarten, - don't use this. - Forget it. - It's cute, - but it's not anymore. - And they've been dating websites where people can sign up because they hate this fund so - much. - So don't use it now. - A couple of tips for you on how to use funds. - So how do you how to place text? - Thistle is hard to read, - and I did that on purpose just to show you this is not the way to do it. - So if you have a name, - it's like this and you have some text on top. - This is often the mistake. - People just place the text on top and you really is really hard to read. - So what can you do with this kind of slight? - You can simply highlight the background or make the back rack in the background color. - This is a very simple, - simple technique, - and so many people don't get it. - So let me just show it to you because it is really simple. - So what we want to do here? - ISS. - We have the existing textbooks and all we do is we extend the box out there and then we go - up and we make the background. - I was back, - and now it's sudden black, - so we can go on. - You can make it a bit transparent. - This you can do Kino, - PowerPoint, - whatever system you're on a little bit more. - That's how you do it. - So you don't want. - Sometimes you see people do this. - They just do like a box in here. - You don't want to do that. - Stretch it out. - That doesn't look like a $1,000,000 that look some kind of the only thing in the middle of - it. - So stretch it out, - make it fill the whole slide foods like that's what you want to do. - Bring it up. - Okay, - that's a much better. - It's like next. - You can also do this so you can take a shape. - We took a serval similar principle You put to serve in the middle of this light, - and you can make it transparent. - Remove the line around it, - but make a transparent to put the text on top. - That's a really cool way off placing checked as well, - and it makes it stand out. - It makes it look professional. - And here you will see me just used orange, - which is how corporate color the Harley Davidson orange similar thing. - Just spice it up a little bit. - So this is black and white game. - Here's a bit of color, - makes you stand out. - Kanye looks very professional in terms of our medic. - How many funds you want to use? - We enormous a maximum two. - Unless you are selling fund, - you are actually a fund shop. - Some people, - once they discover funds they use many different at the same time, - it gets confusing, - so keep it simple. - Maximum to you might have one fund for heading on another type of fun from text, - and so far, - but don't overcomplicate it. - Keep it simple. - Also, - when you place text, - you want to keep it a few words. - We talked about that before and make the text big so people can see it. - Billboards. - A great example that you can see it from a fire. - So this is what you want to do, - what you want to sign for the people at the back of the room. - Often when you sit in front of a computer, - people forget that the text needs to be big because I can see it. - I can read it. - I'm sitting yet. - Yeah, - that's great. - But if it is on a screen and I'm sitting in the back of a big room, - I can't see your stuff. - So make the text pics of people can read it, - summarizing. - Where do you get your funds build into windows, - get them free or buy them? - That's the three things we're gonna talk about today. - So go out and pick some funds next to and put that into your presentation. - Make it come alive and again. - You can. - You can change it. - You don't like it. - You might experiment a little bit. - Show to some people. - Fun choice is really important. - Pretty important. - Windows free by Go and make it happen. - You're gonna see you. - Next time we're gonna talk about images. - Good hunting. - See you. 6. Stunning Images (11:08): - Yes, - we are back and we are ready with the last class on this sign and we're gonna talk about - images off photos today. - So far you have looked at your color scheme and you look at your funds and today we're - gonna talk about images, - So why image is important? - We do believe that an image a picture tells more than 1000 words. - So it's critical that you get the right images and the right quality of images in your - presentations. - So at the end of today, - you are gonna have a better understanding of what it takes to pick images. - And maybe you already have your images, - and that's cool, - too. - If you do, - I was just just you still look at this lecture because we also going to tell you about - positioning and how to do with images and how not to do with them. - It is so many people get this wrong, - and if you're getting wrong it, - your whole presentation might go out of the window. - So where do we get images from Number one? - First? - Resource is your own, - and that's a really cool thing because you can have pictures off your own product your - customers, - and it just tells a different story when it's your own images. - So if you don't have them, - you might want to go with the little camera and take some new ones. - That's one way of doing it. - Number two, - you can borrow images. - There are website where you can get access to other people's images and you can use them - for your presentation. - Lastly, - you combine them. - There are stocks, - sites selling photo. - So we're gonna cover these three areas in this lecture. - So this is an act that we like and we like it because it works. - Assemble. - But we also like it because that this sign and if we have a presentation around this act, - we would definitely use images like this because it just looks cultures and it makes you - stand out. - Looks great. - Looks like a $1,000,000. - So why not? - Similarly, - if we have this beer, - not that we do what we have never tasted it, - but it looks great. - Cool funds, - different colors. - We will also use those kind of images because again it's people pay attention and it looks - great. - So why not also do not forget If you're telling a story about a really customer. - So if you have, - as we said in the story part, - if you want to show the problem and your solution by illustrating the journey of a climbed - trying you a product drinking your coffee, - having a fun time in the coffee shop use these images are real people, - real people and a real story about Suzanne having a coffee that is the best ever and how - that has changed. - The life is so much better than just talking about coffee, - so that's another option. - Now if you don't want, - if you don't have your own and you're looking for something else, - is looking for free photos. - Cup fight dot com is our favorite site. - So what is? - Come fight Cockfight Issa search engine and it searches for the best images on the flicker - database. - So what is on Flicka database? - Flicker a spool off private private people's own private images. - So you're basically going in looking at people's private photos and images that they're - posted on Flickr. - So this search engine will help you do that, - and we have put in giving you a guy which you can find on the resource is, - it's a pdf file. - They will show you how to do it and what it also say's in the file. - It is recommended. - You go for Creative Commons. - Creative comments are photos uploaded that people allow you to use. - So they say, - Yes, - you can use my photo, - but please give me credit. - So please tell other people that you're used to put my name in your presentation. - We highly recommend that you can find something that is very different, - very unique, - and come find what other people also do, - especially when it comes to products and new services is they use paint images. - They go and buy stock photos because they look professional. - There different? - Yes, - you have to pay. - And yes, - they cost money. - But if you if this is your baby and you want your baby to look, - the best possible stock photos is definitely good thing. - The other thing with stock photos is that they have royal to free. - And what that means is you are allowed to use them. - You don't Nobody FBI is not gonna come and knock your door and put you in jail because you - used these photos because you already paid so short. - A stock dot com is the one we used most frequently because it is great value for money. - Good selection. - Greatly. - So recommend that. - And I have to say for both this side and your side, - we're gonna tow back. - We don't get commission for saying this. - I'm gonna shareholder. - They don't even know where I am. - And they put it on cap. - We give you the tools that we used because they were Georgia Stark Lockup number one, - number two I start photo dot com. - I start is more expensive than Charlotte folk, - but they have more unique images. - They have mawr professional now professional looking, - but more unique. - Mawr different. - Kind of in a good way. - So we have used this for quite a number while presentations an example would be What's your - story? - The first take you saw in the first session about Jo Jo's photos are from Istock Photo. - So did he pay more? - Yes, - we did that for a reason because we could buy a whole serious of photos about Joe that - would help us tell that story. - So I start photo and I look great site So a couple of minutes tips about how to do with the - photos once you have them. - So, - first of all, - a couple of knows no clear body. - Clear Bar is so 1996. - And if I see any text being uploaded but clever or smiley faces, - I will personally come and find you and I will hold you accountable. - I'll do mean things to you and your family. - No, - seriously, - no. - Keep it is I know that out of sight till you get it free and it's cute, - but it's not know this is another note. - This is a pixellated image. - The intention is they're showing the Facebook app on the front of it. - But it's pixilated. - It's not clear. - It's not high definition. - It doesn't look professional. - You want your presentation to look like a $1,000,000 the way to make it look like a - $1,000,000 is to have high definition images that are clear around crystal clear. - This is not so nothing pixelated. - Forget it. - Use another photo even though you love it, - and it's your best friend. - Don't. - Also, - if you find these images where you have the watermark because it's from a stock side, - don't use the folder like it is here. - It looks unprofessional. - Europe didn't pay. - You don't give us, - give a hood and you're just using someone's stock photo with the watermark and it looks - like wrapped. - So buy it. - So it looks like this This is a great image, - high definition. - You can use it right to free. - People would think you look fantastic. - So, - full screen. - This is a point I want to make because I often see this in company presentation. - Someone put this image in the middle of us lying a bit of takes on the top and then maybe a - logo in the bottom. - And they think that looks great. - No way. - Thoughts And it looks like crap. - The images floating in the middle that sex is that, - you know, - at least it sent up. - But that's the only good thing I can say. - So what do you want to do? - You want to stretch that image so it fills the whole screen so you can see here we stretch - the photo full screen and then the next thing we do is replace the fund. - Sorry, - Replaced. - The fund on top will be make the fund white because black would not give us enough contrast - . - She had made this fund white, - and now it looks professional. - Awesome. - You met. - And you have this presentation your iPad and your planting to your pdf file even look - awesome. - So that's what you do. - Stretch the photos. - Fill the whole screen fund on top. - A couple of examples here what you could do with images in terms of placement number one, - the one we just show which one we just saw to fill the whole screen. - That looks amazing. - Gorgeous photo stock photo again. - It looks like a $1,000,000. - Now, - apart from placing one image on one slight, - you can also do this to images next to each other again. - These are two stock photos we bought. - We turned them into black and white. - Looks great here. - We have a combination with four images once, - like you could do that as well. - So you give equal space to the four images. - It fills the whole slide again and it looks professional, - clean, - crystal clear, - high definition images. - You want to put text on top? - This is what we did. - So school of rock black text on a base sky kind of thing again. - There's contrast. - It looks great. - This is the Week Gothic fund that you have seen before. - Cool, - clean looks like a poster introduction to the deck here were placed a fun box and top, - giving in a bit of a break background to help the text. - I'm about God thing again. - You will learn this professional pieces to see stands out. - Lastly, - here we have the four images next to each other and music make mood music. - Your life is in the middle on an orange background circle in the middle of it again looks - like a $1,000,000 so that's the kind of thing you want to do with your images. - Fill the whole screen fitted up and place the text on top. - If you need a box behind it to make a stand about, - you can use a serving life yet. - So do you need images? - And it's like, - No, - this is probably answering the question because there's no image of this life. - So some designers, - some design companies, - would argue that you need images, - and it's like we don't we like to allow the brains rest and make each emit image count more - . - So we We have images and we have sliced without without images. - And you will see that in our picks that we have a balance. - I don't know what the ratio is. - It depends on what you percent. - But we just like to have a bit off images, - some slides, - just text. - Just a simple line, - a question or at point before you showing all image. - So summarizing. - Where do you get images? - Your own? - You poor you buy. - Remember, - if you borrow, - give people credit. - High definition fill the screen making look awesome. - This is so easy to get wrong. - So please get it right. - Takes a marriage is going making him were excited because in the next section we're gonna - finalize everything. - We're gonna help you quality control before you upload. - So getting to the end, - we're getting to the end And we can't wait to see your presentations being off. - Yes, - I am really excited. - So go and get some images, - put them in, - make it look like a $1,000,000. - And I'll see you in the next unit. - Stay tuned 7. Rock Your Slides (15:12): - Yes, - I am. - I'm not excited anymore. - I am pumped because this is our last unit and after today we will see Matic. - So let's remind ourselves, - why are we here? - We're here because you are to create an awesome presentation about your company product or - service that will change this world. - Yes, - I do believe that now. - The idea here is that you have a presentation that you deliver and you can deliver it in 5 - to 10 minutes. - So this is not creating something that would take an hour or a day or two hours. - This is a 5 to 10 minutes brief presentation on your product. - So it was a company that would explain to the world what ISS and how you can help them live - Better lives 5 to 10 minutes. - Now, - today is about the final deck, - and at the end of it, - you will be ready to upload the pic. - So today we're gonna help you find June because I suspect that most of you now have what - you believe. - What we see is a complete back. - But I might be some final adjustments before you actually uploaded. - So I'm gonna talk a bit about all those things we have covered in the unit so far. - So take a step back, - leave you take what? - ISS and I will talk you through each of these components one more time, - but briefly so you can go back and do the final quality, - controlling a day before you upload it and show it to the world. - So that's not with the audience. - I cannot overemphasize how important it is to get this right and let me give an example. - Let's say you're selling skateboards. - You have delivered this rain's off awesome looking skateboards. - So the first question is, - who are your audience? - And your audience is probably not your in the league. - Rain Mark Grandmother. - Oh, - grandfather, - it is probably young people like this. - That would be the normal target audience for escape board company. - So in order for you to promote your skateboards and sell it and get the attention, - it would be awesome to understand a bit about that problem. - So what is it that they don't have that your skateboard will give them? - Now, - looking at this group of young people, - they don't look super excited. - They have to look a little bit for, - um, - they might crave for something else and just hanging out with each other and some - excitement and some purpose and some identity. - So this is where you're cool. - Skateboard can bring a solution. - So if you're bored, - if you want some excitement, - go and get one of these skateboards and you will be able to do cool things. - Hang out with some other cool people and your life will be changed. - So this is a very simple example. - But this is what I want you to think like, - because you don't understand what the problem is. - It's very hard to position your product apart from its a cool skateboard. - Now, - once you have your audience, - you want to work on your story. - And we talked a lot about the story and the components. - Obviously, - it starts with the Big Bang. - We talked about the Twitter friendly headline, - The first line, - and you want to grab people's attention. - You want to get it up front. - So sexy headline cooling is like What is this all about? - What? - Why should I listen to you? - Not something usual. - The usual culprits, - boring kind of bs, - but something that grabs people's attendance big funds, - funny image, - Whatever it is you need to do to get the attention, - you open the presentation by explaining or your story by explaining walked it is you're - gonna talk about and why it is important. - What are you going to give people? - It's a time money, - freedom. - Why should they listen to you? - And then you move into talking about the villain. - The villain is the problem. - So what is it that you believe that your audience is facing in terms of the problem? - What is it they have in their life? - That is painful And then you move into here is my hero and my hero can help you by doing - this so doing that your company product or service will help them achieve this and you will - have a better life, - and your life will never be the same again. - These are the key components up front, - and you obviously put that into the structure. - We gave you a structure and it consisted off three basic parts or the beginning. - But we just talked about the middle part, - which is the bigger part where the more than meet more than meters and then the end where - you close it and you give people one thing to do. - So this was the structure we gave you. - This is this is just suggested flow of events. - Now you can go out there and many along suggested on how you can structure stories. - But this is the one that works, - and we use it all the time. - You start out front, - we will be just talked about Twitter. - Friend, - Headline What's the point of my talk? - And why should you care? - And then you move into talking about the problem and you spend some more time here around - solution recommendation, - which is your product? - Service or company? - How can you help? - What is it you offer? - And then you close the presentation, - relate the story back to the audience hideout. - A few of the benefits and then one cold direction. - So what are they gonna do after you finish the presentation? - Gonna call. - You are gonna buy. - They're gonna tell a friend. - What do you want them to do? - Also, - if you were pitching for money, - if you are pitching for money, - we gave you a suggested. - You looked at this structure from day Macleod, - which is slightly different structure again. - Assemble. - But this will help you Structure presentation That will tell people. - Why should I invest in you? - Why should I give you money? - So this is the take suggested you go and look at if you are pitching now. - Also the rule off three, - which is our favorite room. - You don't want long lists. - You don't want endless list of bullet points with all the important stuff. - You want to keep it simple. - So you, - if you have a list off benefits, - you might have 25 benefits from using a product. - If you just want to give people three not for a five or 10 or whatever. - Just tree, - given the most important ones so they can remember and they can focus all the rest is true - to what you want to keep it simple. - So used to rule of tree beginning, - middle and end. - That's another ruler tree. - Keep it simple, - and that brings me to most often simplicity. - Because apart from the ruler tree, - we also ask you to think of eat, - slide like a billboard, - so one slide, - one message. - So when you see this life, - you get the message in less than three seconds. - Keep it simple. - Ryland having so much stuff on one slight break it down Mawr slights. - It's not a bad thing. - It's not a bad thing. - You just move faster, - but he will help you tell your story rather than having to more stuff in one's life. - Also use simple language. - People on the small people understand what you say. - If you use simple language, - don't over complicate matters. - Just keep it simple. - Design in design We talked about three things, - so we talked about your color scheme. - We talked about funds and we talked about images. - So that's why we call us. - It's important you have a consistent color scheme true out your dick. - So you wanna pick against Carlos that support your brand products service that, - you know, - communicates the message that you want to communicate. - So if you're selling motorbikes, - you probably don't want to use pink. - If you are selling pink cupcakes, - you probably don't want to use black or grey. - You want to find some colors to support what you sell. - And as we said here, - black and white is cool, - too. - As long as it fits what you do and what you want to communicate funds? - We have two choices here. - Basically, - you can go with the standard Windows funds. - That's a great thing. - If you're sharing your dick with many different people who are gonna be using a different - computers if you have a more limited audience and you you have it on your own computer and - you only shared with the world true. - PBS. - You some sexier phones there, - so many awesome funds out there that you can use to reinforce the message and their funds - that would fit whatever product you want to sell. - And we talked to give you some examples of where to find funds. - Funds are really, - really important to images. - This is where people often just mess up, - even though I have said this many times, - use high quality images, - high definition images that look stunning, - like a $1,000,000 you don't want anything blood. - You don't want anything that doesn't steal your slide. - You wanted to be in the face of people that just look, - people go, - Wow, - that is also emits. - That is really, - really cool. - It looks great. - So go and find images. - If you need to pay. - Hey, - just the other day I attended a big conference. - Many companies presented one company was using stock images, - and that is great. - But the point was that haven't paid. - So the stock images still had the watermark and he was ridiculous. - And I was about to puke. - I was really, - really bad to look at, - and this is a big company, - has a lot of money, - but it was just so correct. - Don't do that. - Please make it look great. - And if you have to pay, - Hey, - he will come back to you. - Quality control. - So I just took your true the components we have covered in our lectures. - And at the end here, - I have created a little phone that would help you do your quality control. - So I suggest you don't know this pdf phone printed out And what it will do is it will allow - you to quickly go through the things you've done around the audience story structure, - simplicity, - colors, - funds, - images and an overall quality control. - And it's a symbol. - Yes, - I know it is just to ensure just double check that you have followed the guidelines we gave - you. - And yes, - I realize that sometimes not everything is Yes, - because you might have an exception to something that I will leave up to you. - You are the one who owned your check. - If you haven't accepted to one or two of these rulers, - you know you that's up to you. - This is what we believe. - This is what we do, - and it works so up to you. - But it is a good thing to just quickly go through the list and verify that you have hit as - many as you can of these these points and looking at the last part off the phone. - It's called quality control and part of the quarter quality control. - We had to suggest that once you believe you were done with your dick, - you take your deck and you show it to three friends. - Let me just say liberating friends. - You don't want to show it to people who are just going to say yes. - This is awesome, - you rock. - This is the best, - Emma. - Maybe this. - But you still want to show it to people who will give you their honest opinion. - So they will tell you what? - It's great, - but they will also tell you what they believe you can do better. - And they might be everything from like I didn't really understand this part of your story. - Or why using these colors over here. - What? - How does that image fitting? - Because it doesn't look like it's the same kind of ministry used in other places, - whatever it is, - but fine people who will give you riel feet back. - And that's probably your mom or your very, - very best friend. - But someone who's gonna look at it and give you both the good and the things you can - improve that would really be helpful. - And remember, - this is not about Oh, - they told me All of these things are bad. - That means I've sock No, - we don't get it right the first time. - I know this is a creative process, - and the creative process is like pink bunnies back involved, - back and followed. - You make adjustment, - you get feedback, - and at the end, - the end result is so much better feet baggers ago Think remember that so fine. - Treat people and show it to them. - What's next. - After that, - your baby should look beautiful and fantastic, - and you should have a tick that looks like a $1,000,000 And when you look at it on your - computer, - you were very proud and you want to show it to the world. - So you're gonna upload the deck and we will all be able to see the magic, - that awesome stuff that you have all created. - And I I am super excited. - I believe so much in these principles we've given you and I have seen how other people have - taken them and created some awesome stuff. - Because while it is a structure, - why they are rules, - the principles people take them and they make them their own. - And what comes out of it ISS so mind blowing. - So I am ready to you for you to blow my mind. - And on that note, - I also would encourage you to take your debt converted into a pdf. - Put it on your iPad or tablet. - Whenever you have carried with you. - Show it to more people. - Tell your stories because more gets out there, - the more you get comfortable with your story, - the more people see your company product service, - the more people will give you feedback more. - You know you get ideas and how to make it even better and you know, - these presentations want that done right? - They look absolutely stunning on on an iPad off. - And you know you can carry that around, - so it's really cool. - So the question iss simply, - are you ready to change the world? - Because, - yes, - I do believe these presentations will change the world because you have probably believing - you have something that will help people live better lives. - And when more people hear about what you do and they get it and they buy it and use it, - this world would be a better place. - Yeah, - I know it's a big philosophical, - but I actually believe it. - So we at the end off this class and I have had an absolutely fantastic time, - and I hope you have I learned a lot. - I am again looking forward to seeing thematic that you are gonna upload and the dicks and I - can't I can't wait. - I have to sleep these days because I I'm just so excited. - So on behalf of sliced that rock and skills Yeah, - Thank you for your time. - Thank you for supporting this. - Let's have a look at your picks and see how we are gonna make that change the world. - I am high. - So for now this is a one out and I can only say it's time to go rock. - So see you on the other side. - Go right.