Skillshare Teachers: Learn to Build and Market Your Channel | Teach On Skillshare | Skillshare

Skillshare Teachers: Learn to Build and Market Your Channel

Teach On Skillshare

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8 Lessons (17m)
    • 1. Welcome!

      0:34
    • 2. Why Marketing Matters

      2:31
    • 3. How to Market Your Class

      1:35
    • 4. Why Build a Skillshare Channel?

      3:05
    • 5. What Should I Teach Next?

      3:13
    • 6. Building an Amazing Channel

      3:34
    • 7. How to Market Your Channel

      1:56
    • 8. Final Thoughts

      0:42
11 students are watching this class

About This Class

This class is specifically designed for published teachers on Skillshare. If you're ready to kickstart your success on the platform and turn teaching into a steady source of income, enroll today! 

In this class, Skillshare Community Manager Danielle Keita will walk you through how to build and market your Skillshare Channel. Top teachers on Skillshare have built large student followings and earn consistent monthly income, giving them the flexibility and freedom to pursue the careers and projects they love. That success all starts with marketing your classes and investing into building and growing your Skillshare Channel. 

In the first half of the class, you'll learn why marketing is crucial to your success and a few of our favorite tips for sharing your classes with your community. Then, we'll dive into the importance of teaching new classes on a regular basis and walk through best practices for building a successful Channel that will keep your student following engaged and growing over time. 

This class is perfect for any teacher ready to get serious about Skillshare. By the end of this class, you’ll be fully equipped to start marketing and even thinking about what you'll teach next! 

Note: If you haven't taught your first class yet, we recommend enrolling into our Teacher Center before diving into this class.

Transcripts

1. Welcome! : Welcome. This class is specifically designed for publish teachers on Skillshare. My name's Daneille, and I'm on Skillshare's community. In this class, I'll guide you through everything you need to do as soon as you've published your first class on Skillshare. If you're a first-time teacher, we recommend watching our teach class before diving into this one. In this class, we learn the importance of marketing both a stand-alone class, as well as an entire series of classes. We'll also dig into the ins and outs of building a successful channel on Skillshare. By the end of this class, you'll have all the tools and knowledge you need to kick-start your channel. Let's get started. 2. Why Marketing Matters: Hey, everyone. Welcome to the first video lesson of this class. Whether you've just published your first class, or you're working on your 15th, we want to underscore the importance of class marketing. Marketing your own class to your own friends, family, and followers helps establish credibility on the platform. When Skillshare students see others taking your class, posting projects, and leaving positive reviews, they're more likely to take your class as well. This type of activity operates as social proof. Social proof signals to students that you are a teacher with classes worth investing time in. The more students that watch your class, the higher your class will trend. Your goal should be to spread the word far and wide to attract as many students as possible. Trending classes are the first classes students see when they browse Skillshare. So, when your class trends, students are able to organically discover it. Keep in mind, classes only have the potential to trend within their first two weeks. So, be sure to invest in marketing as soon as your class goes live. Students watching your class mean more for success than just helping your new class trend. When a student starts watching your class, you gain a new follower, and building a follower on Skillshare gives you your own built-in audience, for all future content that you publish. Take for example Skillshare teacher Jamie Bartlett. Jamie has a massive following of over 13,000 students. She didn't grow her following overnight. Jamie has thousands of followers through thoughtful marketing and consistent teaching. Now, every time she publishes a new class, all of her followers are notified, and Jamie sees both new and former students watch her class. Now, you might be wondering how all this affects your earnings. Your monthly royalty payment is based on the number of minutes watched across all of your classes each month. As a teacher, you'll be compensated not only for the volume of students taking your class, but also for their level of engagement with your content. The more video content they watch, the more you'll earn. This means that teachers who provide value to their students by teaching real skills in an engaging way will be most successful on Skillshare. With this credibility, you can attract more students to watch your class, which will help your class trend and increase your student following and monthly revenue. You also earn a $10 referral bonus when you market with your unique referral link and refer your friends to premium membership, which we'll discuss more in the next video lesson. Promoting your classes on and off Skillshare is vital to your success and growth as a teacher. When you leverage your existing following, like your newsletter subscribers or Instagram followers or your Facebook friends, that helps bring new students onto Skillshare and helps give you and your classes more credibility. In this next video lesson, we'll walk through a few tools and tactics you can use to help you spread the word about your class. 3. How to Market Your Class: There are endless ways you can promote your class to increase the number of minutes to watch in your class and bolster your monthly revenue, and we always encourage you to be creative and resourceful along the way. In this lesson, I'll explain how the referral link works and walk through a few examples of how you can spread the word to your community. Whenever you market your class, be sure to use your unique referral link. You'll earn an extra $10 for every new student you bring to Skillshare. You can find your Class Referral Link in the Promote section of your Class Creator. When you share this link, your friends will be prompted to sign up for a premium membership through a special promotion. Only $0.99 for their first three months. This is an amazing deal for your community. For $0.99 your friends and family would have access to your class plus over 10,000 other classes in topics ranging from business and design to photography and more. We've seen teachers market their class using their referral link through a variety of different ways. Jillian tweeted about the amazing deal to incentivize her Twitter followers to sign up for Skillshare, and Jill Cunningham wrote an awesome new class announcement for her blog. She helped her readers and by outlining the benefits of taking your class and the value of signing up with her referral link. We've also seen teachers leverage their email newsletters, market to their in-person community groups, and even cross-promoting their Etsy store. We've captured tons of these great ideas in our teacher handbook and are always adding more. We encourage you to check it out and decide what tactics work best for you and your community. No matter which tactics you choose, the most important thing is that you're getting the word out and encouraging your community to support you and the hard work that you put into creating your class. Now, that we've covered the importance of marketing your class, we're going to dive until you can truly amplify your presence on Skillshare by building a channel. 4. Why Build a Skillshare Channel?: Many members of our community have turn teaching on Skillshare into a larger and consistent part of their income stream. Some even quit their day jobs to pursue teaching full-time, while others use Skillshare to support their freelance careers. The absolute best way to get serious about teaching is to publish new classes on a regular basis. Simply put, the more you invest into the platform, the more you'll get out of it. In this video I'm going to break down exactly how teachers are most successful, when they build a whole suite of classes rather than just teaching once or twice. The best way to maximize your monthly watch time, ensure visibility for your channel, and earn a consistent monthly revenue is by publishing quality classes on a consistent basis. Let's break this down even further by looking at the four direct ways that teaching on a regular basis leads to consistent revenue over time. Each new class you publish is an opportunity to bring your followers back to watch more videos, and to get your channel discovered by new students on the platform. First off, a new class means the opportunity for new minutes watch from your existing student followers. You can think of your followers as a built-in audience since they'll be notified each time you publish a new class. Take designer Christian fleming for example. Each time she publishes a new class her entire following is notified through email, then a portion of who're following or watch a new class, and she'll be compensated for how many total minutes are watched. To put this into context, everytime Christine publishes, her algorithm surfaces for newest class based on the classes total minutes watched, and the overall student engagement. This helps her capture new student followers that spot her class on the trending page. Now, reason number two, only new classes have a potential to trend and rise to the top of our class listings. Trending classes are most discoverable to students browsing the site, that means publishing new classes is the only way to ensure you always have a presence at the top of the trending page, which helps you continually built an even bigger audience. By publishing classes on a regular basis, Christine has been able to amass over 15,000 followers, and earn a consistent source of revenue from the platform. Okay. Reason number three, new classes have the power to help you amass more minutes watched in your existing classes. In other words, each new class helps revive your past classes, and see a return on content that you created months or even years ago. For example, a new student might spot Christine's newest class on the trending page and decide to watch it. After enjoying the class, the student might go check out Christine's channel, and watch a handful over older classes. Now, that the student knows they enjoy Christine's topics and style. Let's say the student watches three of Christine's older classes, that counts as new minutes watched towards Christians royalty payment, even though they're all by the same student. Lastly, the more classes you add to your channel, the more opportunity you have to earn more teacher referrals. Every new class you published is an opportunity to market your whole channel and encourage your external network to sign up for Skillshare. Remember you earn an extra $10 for every new student who signs up for premium Membership through one of your class referral links. But don't worry, we'll dive into a few more tips and best practices later on in the class. Now, that you understand the importance of teaching multiple classes, join me in the next video lesson to decide what to teach next. 5. What Should I Teach Next?: Now, that you understand the benefits of building a channel to grow your audience and maximize your earnings, you might be asking yourself, "What else should I teach?" In this video, we'll walk through a handful of ideas for generating more class topics, so fully equipped to get started on your next class. First, consider what class type you'd like to create next. Here are a few different types of classes we recommend exploring as you build your curriculum. The first type of class we've seen, teachers create is what we'd call a fundamentals class. A fundamentals class is an overview or introduction to the skill that you're teaching. For example, top teacher Teela Cunningham offers a fundamentals class on the essentials of water brush lettering. This class is designed for students who may not know a lot about the topic, and it provides a broad and thorough overview. So students can learn the basics and get started. Another class type we've seemed to be really successful, is the Deep-Dive format. Unlike fundamentals, a Deep-Dive zooms in on one specific technique, skill, or part of the process that students can really master. Consider calligraphy artists Bryn Chernoff's, "The art of the envelope class." The class focuses on calligraphy techniques that are uniquely tied with envelopes, and all the challenges and opportunities that come with working without specific medium. The last class type is Project-Focused, meaning that the class itself is the project, rather than making the skill or technique the focal point. John Brahman is another good example of a graphic design teacher, who creates a lot of awesome Project-Focused classes. With each class, he teaches students how to apply their Adobe Illustrator skills in a fun and different way, like designing a pin of your favorite city. All right, now let's dive into tip number two. Think about what excites you most. You likely enjoy creating the class a lot more if it's around a topic that you're particularly interested in or excited about. Leveraging websites like Dribble, Vimeo, YouTube, Pinterest, and even Skillshare can help you find inspiration and see what topics are relevant and trending. Keep an eye out for themes and patterns and think about how you can combine your unique skillset with what's trending. Next, be sure to pay attention to your audience. Take the time to understand what your students are most interested in. A great way to come up with the class topic is by talking to your students directly. Review comments on your existing classes community board, note any problems students run into as well as which topic, techniques, or themes excite them most. Finally, consider running a poll, asking your existing followers what they'd like to learn using the discussions feature on your profile. Sometimes, just asking is the easiest way to come up with your next class. Students bounce around between classes they find most exciting and most interesting, and take them in whichever order they like. So, be sure to create classes in a non-linear format. It should never be required that your students complete one of your classes in order to understand another. Remember, you want your classes should be approachable, and a class title that includes a part five might be discouraging to new students. That said it's still important to keep your classes complimentary, meaning similar enough in general subject matter that they still appeal to your existing audience and create a stronger Channel brand. Lastly, get inspired and write things down. Whether it's reviewing your own portfolio, or reading interviews with a few of your favorite icons, immerse yourself. Get involved, draw connections, and document any class ideas you have along the way. Now that you have a handful of tools for coming up with your next class topic, join me in the next video lesson, for tips on perfecting your channel. 6. Building an Amazing Channel: Now that you sort of coming up with a few new class topic ideas, we'd love to walk you through a few tips on developing and engaging channel. Publishing new classes on a regular basis is the best way to add value to your channel. But there are a few other things you can do to ensure students are discovering your channel and coming back for more. First off, it's important to create a cohesive channel brand. Building a consistent, cohesive channel brand is key to your success as a teacher. Most students will be introduced your channels brand when they spot one of your classes on the trending page. A strong channel brand will help you track new students and ensure that your existing followers will watch your upcoming classes since they know what kind of educational experience they'll be getting. Take Hayden Aube for example, each one of his classes has a signature look to it, helping his followers quickly recall what they've loved about his previous class. He does a great job at ensuring that everything from his class cover images, test class descriptions have a consistent style and are approachable and recognizable. Upon seeing the class posted by Hayden, his students know exactly what kind of educational experience they'll be getting and they feel much more comfortable and excited to watch his new class. He uses a consistent framework while ensuring that each class is presenting something new and unique. Calligraphy artists Peggy Dean also does a great job at building a cohesive channel brand. All over classes have a consistent calligraphy flare, and her branding is simply a consistent with each new class presenting a new theme around calligraphy. The easiest way to ensure that your channel has a strong brand identity is to ensure that your class cover images and class descriptions have a similar tone and style. It's also important to develop a consistent look and feel within your class videos and teacher presentation. Up next, we'll talk through setting up a consistent publishing schedule. Remember, the best way to grow your audience is by consistently publishing great classes. Since leveraging your following is such a big part of building your channel, establishing a clear cadence for publishing your classes is key. It's important to publish consistently to ensure your followers are still engaged and invested in you and thereby excited to watch your upcoming classes. Whether you're planning on publishing once a week, once a month, or even once every three months, stick to your schedule, your audience will much more likely to watch your new classes, if your content is coming out consistently. Consider your favorite TV show. Each week, you look forward to a new piece of content being released. If the episode's came out sporadically, you might lose interest. It's important to set a clear future with their audience so they know exactly when to expect your next class. We've also found that publishing one new class every one to two months is a great way to keep your audience engaged. The longer you wait to publish in between classes, the harder it is to reengage your students. Who matters most is establishing the right schedule for you and sticking to it. For example, graphic designer Helen Bradley publishes one new class every week, whereas animation artist Jake Bartlett publishes one new class every month. Remember, all of your followers will be notified each time you publish a class and ensuring consistent engagement is key to building a healthy channel. Be sure to thoughtfully plan our content. As the quality of your classes increases, it's important to ensure that the quality is never compromised. Top teachers tell us that their most successful classes are the ones in which they took ample time to carefully outlined, plan, and film. Sculpture as a social platform. So building an engaged and loyal following is critical to your success as a teacher. Every community is different, so try to understand and identify what makes your students unique, so you can determine the best way to engage them. Commenting assume projects and answering discussion posts are among the most effective ways to check the pulse of your community. If students love your classes and enjoy positive interactions on your channel, they're more likely to recommend your channel to their friends. Now that we've gone over a few tips for building an amazing channel, now we'll walk through a few tips. 7. How to Market Your Channel: In this video, we'll talk about taking your channels to the next level by creating a focused marketing plan to increase awareness about your Skillshare classes. When you have more than one class on Skillshare, you can move away from marketing your individual class and move towards marketing your entire channel on Skillshare using your channel referral link. By presenting potential students with the opportunity to take all your classes for just $0.99, the offer becomes much more appealing. When you tap into an audience that can benefit from all your classes, the more enrollments and referrals you'll see from your marketing. You can find your channel referral link on the Premium Referrals page within your account settings. You can also see all the referrals you earn to date on this page. You can start marketing your channel with the classes you have now, and every time you have a new class is another opportunity to market your channel. The easiest way to start marketing to a relevant audience is to add your channel referral link to your website or portfolio. This will send anyone who's viewing your work back to your Skillshare classes and you'll receive a $10 referral bonus for everyone who signs up for Premium Membership. You should also leverage your existing follow on off of Skillshare, like your social media followers or blog readers by sharing the amazing deal to take all of our classes for just $0.99. If you don't have a blog or social media channels to use, we've seen a lot of teachers see a lot of success by building a personal newsletter, they share their latest projects including all their Skillshare classes. This is a great opportunity to build another engaged audience and another great way to drive more referrals back to Skillshare. After you've reached out to your own network, try tapping into other communities like relevant websites or blog posts, and sharing your class series through guest posts and thoughtful commenting. We encourage you to find different ways to promote your class series as a package deal, and to make use of existing and relevant communities, organizations, or even hashtags. They'll help amplify the amazing offer to take all of our Skillshare classes for less than $1. The more you can promote your Skillshare channel, the more students you can drive back and the more successful you'll be. Join me in the final video lesson for a few final thoughts and next steps. 8. Final Thoughts: Thanks for joining us. We hope you feel ready to build and market your Skillshare channel. As a next step, we recommend checking out the class project section, where you can download a channel planning guide. This guide will help you stay organized as you develop your next series of classes. We also recommend joining our channel challenge to interact with other teachers working on their respective channels. The challenge gives you extra support structure and motivation to carve out your space on Skillshare. Of course, please use this class as community board to interact with other teachers to get their feedback or advice. However, please do not solicit enrollments or use the community board to market your own class, we want to keep the space educational and inspirational. Thanks so much for joining this class. We hope you learned a lot and we can't wait to see your channels come to life.