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Six Places to Find a Return on Investment from Social Media

John Hayes, Marketing Strategist and Author

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3 Videos (16m)
    • Introduction

      2:17
    • The Size of the Opportunity Available on Social Media

      4:55
    • Why Social Media isn't a Treasure Hunt

      9:00

About This Class

I’m constantly told by delegates at my content marketing training events that you cannot make money via social media.

They often base this assumption on hearsay and a little bit of general ignorance. They are, of course, very wrong.

That’s because the social media landscape is full of revenue generating opportunities if you know where to look. And the good news is, you won’t need a treasure map – because most of these opportunities are hidden in plain sight.

During this short video course we examine how social media can help you generate and equally importantly save money from business functions you are already probably very familiar with.

These include:

  • Sales
  • Marketing
  • Public Relations
  • Customers Services/Support
  • Human Resources (HR)
  • New Product Development

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Students

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Projects

John Hayes

Marketing Strategist and Author

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness.

Working alongside some of the biggest names in eCommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow.

John is the author of four books, is a regular speaker...

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