Simple SEO Keyword Research Course | Morgan McBride | Skillshare

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Simple SEO Keyword Research Course

teacher avatar Morgan McBride, DIY + Home Decor Lover

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (51m)
    • 1. 1 Introduction

      3:24
    • 2. 2 Where to start with keywords

      4:08
    • 3. 3 Google Search Console Queries and Pages

      5:21
    • 4. 4 Google Search Console finding internal links

      3:00
    • 5. 5 Keywords Everywhere set up and install

      1:38
    • 6. 6 Keywords Everywhere

      6:01
    • 7. 7 Keyword shitter

      4:52
    • 8. 8 SEM Rush Keyword Magic Tool

      8:56
    • 9. 9 SEM Rush Position Tracking

      2:20
    • 10. 10 SEM Rush Domain Overview

      3:34
    • 11. 11 Conclusion

      0:48
    • 12. BONUS Pinterest

      4:48
    • 13. BONUS Youtube

      2:11
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About This Class

Are you tired of writing blog posts that no one reads? Maybe they get some clicks from Facebook or Pinterest, but in two weeks, are they still getting clicks?

If your posts are falling into the black hole of the internet, then you need to focus on growing SEO for long term traffic growth.

And the key to SEO? It's writing blog posts on topics that people are actually searching for.

Even if you have posts ranking #1 on Google for certain topics, and you got 100% of the click throughs, if only 10 people per month are searching that term, it's not going to move the needle for your business.

In my Simple SEO Keyword Research course, I show you the exact steps you need to take to do keyword research for your site and brand.

I will guide you, step by step, on how to take your SEO keyword research to the next level.

Have you bought courses in the past and not finished them?

This course is right around an hour long. That's it. It is super doable.

This course will teach you:

  • Why keyword research is important
  • What to do with the keywords once you find them
  • The free and paid tools that I use to do keyword research every day
  • Exactly how to use those tools - keystroke by keystroke
  • How to see what is already ranking well for you and use that to grow your new content
  • A fillable worksheet to use as you plan your content

Meet Your Teacher

Teacher Profile Image

Morgan McBride

DIY + Home Decor Lover

Teacher

Hey y'all! I am Morgan McBride. Together with my husband, Sean, we blog about crafting our home into our dream home. We share DIY and home decor tips and advice. We can teach you anything from how to plan to decorate a room to how to build a coffee table. We are excited to help each and every one of you craft your dream homes! 

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Transcripts

1. 1 Introduction: Hey all. I'm Morgan McBride. I've been blogging since 2012 and I'm obsessed with CEO. In my past lives, I've been a c p a certified public accountant, and I've worked in hospital Data Analytics, but now I'm a full time water and contact creator, and that is impossible because of as he as CEO, search engine optimization. And it is the work that you do to get your blawg to rank on Google to drive traffic to your site. That traffic can then lead to sales making you money. It could lead to ad revenue making you money. It can lead to higher page views, meaning that more brands want to work with you and therefore making money. So s e o equals dollar dollar dollar. So in this class, I'm gonna show you how to do keyword research for CEO. Why do you need to do Cuba research? I've been watching since 2012 and for most that time we're putting out five block posts a week. We have thousands of block posts and a lot of never saw the light of day. They went up our page, maybe tweet about them. Post about Facebook pin them a couple times and that was it. After a week or two, they didn't get any more page views. All that changed when I decided to stop just writing whatever one to write and start writing strategically. When you write for CEO, then you create content that people actually want to see when they see what they want to see. They're going to be coming in and finding you through places like Google. You're gonna find out what people are really searching for. An answer. Their questions and a thorough, complete way that makes Google happy, makes you climb up the rankings and get that traffic role again. I have spent hundreds of hours listening to podcast reading articles and books, taking classes, all on S CEO, and I've convinced that all down to this course, which is about one hour long, that doesn't sound like very much. But it's a very dense course. Each section I'm going to show you, click by click. How do keyword research and what I do with those keywords once I find them. But I purposely made this class short. I have sent for classes before their 68 10 hours long and I never finished that. It's too much. This is super doable, and I know that you could do it. I've created a workbook hand out for you to follow, along with each section in the last pages, actually worksheet that you can use to do your own keyword research and plan a block post yourself. Just go ahead and print out several copies of that so you can fill it out as you go along and we watch the videos. If you forget how to use a specific tool, this is something I'm gonna show you. It's not hard. It's not fancy, but it works. Keyword research enables you to find the words that people are actually looking for and build them into your block posts. When you have that set up, the traffic is going to start rolling in and the money is going to start rolling in. This is the way that I was able to go from working full time to just blocking honestly part time home with the baby all day and is still brings in a great income for me and my family . So it's my hope that this method will also transform you in your business. Let's check it out 2. 2 Where to start with keywords: All right. So you want to get started with keyword research? Of course you do. You want to improve in your search rankings and get noticed on Google. But that's all great. Where in the world do you start? You're gonna need to start by researching keywords. And the best place to start is to pick something to use as your starter. Keyword something that you know. You want to work on a vague topic you want to talk about. You've gotta have something to start with. For the example. Throughout this course, I'm going to use plywood countertops as an example. I have planning countertops in my laundry room. When I was planning to write a block post on them, I used this process to research keywords and to develop my post before I even started writing it. That brings me to my next point. What do you do with these keywords? Once you find them, I'm gonna help you build a really big, robust list of keywords that all have to do with your main starter keyword. But you can't use all those keywords for your main title for your main key word. That was where you're going to want to use your best keyword. But some of the other key words could be used in things such as subheadings throughout your block post to break up your content into more readable, manageable chunks and to tell Google what always included in your post. I also love to include frequently as questions at the end of a blogger posts and I would literally just say as a header, frequently as questions about plywood countertops and then underneath that as the lesser lower header. So maybe the frequently asked questions would be a H three and then below that I would have H four headers. That would be these frequently asked questions that I discover throughout my keyword research I would have emboldened and then underneath I would address them in 2 to 3 sentences as best as I can in a thorough yet concise way. The other thing that you can use these keywords for once you find them is for branches of your content tree. This is a little bit more intermediate, but it's not hard. Let's talk about content, trees, content trees or when you take your main block post the post that we're writing. That's going to be really juicy really make Google happy. It's gonna be over 1000 words. It's going to have sub headers. It's going to have frequently asked questions. It's going to be so thorough it's going to establish your extreme authority on this subject . But then we're going to take some of these other supporting keywords that you find in your research process. You're gonna create more block posts that all go together with this May block coast. And so it could be about what types of wood can you use for plywood countertops, and that could be a portion of your main block post. But you also could write a whole post on that subject. Then you're supporting Blonde Post is going to hyperlink to your main block post, and you will go back to your main block posted, edit it and hyperlink to this new supporting block post. You're gonna create just branches off of the main tree in this way, and you're going to create a large quantity of posts on the same topic. That's going to show Google that you really are an authority. You know so much about this topic. Even so, many posts anytime anybody looks anything up to have to do with this topic, they need to pull your post because you know the most that there is to know about in my example plywood countertops. You can continue to build this out with more and more supporting Blawg posts. And if you don't want to have these posts, show up on your page. If you think it might be weird to your daily Blawg Raiders, there's a plug in that is linked in the workbook that allows you to suppress these posts so they will not show up on her home page, and they will not show up in your RSS feed. But they will be visible to anyone searching Google or anyone who searches within your sight. So now let's see, how do we find these keywords to start? 3. 3 Google Search Console Queries and Pages: If you want to succeed at s CEO on your blogger or website, you have to get comfortable with Google Search Console. This is the product that Google puts out to help you monitor your results on Google itself . This is free to use easy to set up. And it's going to show you exactly where your ranking and what posts are driving that seo traffic. So you're gonna want to come over here to performance under search results, and this is going to show where your site is showing up in search results. I like to talk on all four of these options, so I'm seeing the total clicks. This is over three months. You can change this date. I leave it at three months for now. Total clicks to each page. Total impressions. That's how many times people saw a link to your site on the Google search results. CTR is your click through rate and your average position is your position in the search. Obviously, closest toe one is best. So down here you can see it's automatically showing your queries. This is showing what people are searching on Google that is leading them to you. The next tab is your pages thes air the pages, landing pages on your site that Google is sending people Teoh. There's also countries devices and search appearance. I do like to look at search appearance if you use how to rich results, which you should. If you write how to posts, then you can see how those air performing as well. So I like to use this when I'm doing keyword research to see what I'm already ranking for. For example, I have a lot of stuff about how to transplant grass, and you can see I'm ranking number two for the most part for how to transplant grass. So let me click on this one how to transplant Grass is sending everyone to this one page. So if I click this page, you can see the top. It's added that query I clicked on and then the page to my filter going to drop the query. So I'm just looking at this how to transplant grass page by toddling back to queries. You can see all of the queries that lead people to that landing page, and you can see I have 371 queries that people are using to get to my house to transplant grass block, post these air sorted by clicks. You could also sort by impressions, and this gives you a good opportunity. If there's opposed that, you're getting a lot of impressions, but not a lot of clicks. That means you have a really crappy click through rate, and that means people are seeing your post on Google but choosing not to click it. That's the case you want to look at your title and your meta description that is displaying under the title on the Google search and make it more compelling. Make it something that's going to make people think that you have the best post. This is going to answer their question. You can also search by the click through rate. You could find the lowest click through rate. You can look at the position so you could see some things that you're ranking lower on. But this is a great tactic, so I am looking at the furthest position how to remove grass. Well, if you don't know anything about transplanting graphs, the first step of transplanting grasses to remove grass and then you're gonna move the grass and then you're going to plant it somewhere else. So how to remove grass would be a great subheading within my how to transplant grass block post. Honestly, when I get to the point that I'm making a content tree for this post, which I should I should write a whole block post called How to Remove Grass. I will target this keyword, and I will link back to my help to transplant Grass post. And then once that post has published, I'll go into my how to transplant grass bought post and linked to this new how to remove grass post. This is building authority with Google. It's once I do this a few times, All right. Another post tilling the yard for grass and took all about had until the art for grass link over all these grass posts should link to each other. Then Google's going to say, Dang, these people know a lot about grass, and all of a sudden I'm an authority on grass, and I'm going to start ranking on anything I write about grass. It's just gonna crush it because Google is going to think this is the grass master, so definitely look at things. Your ranking hot well, ranking low, high numbers. But that means you're low on the list. Look at things that you're ranking low on and know that that is not a problem. That is an opportunity, especially if you already have posts. That air ranking number one. That means that Google trusts those posts, and you can use them to really give new posts a leg up. 4. 4 Google Search Console finding internal links: another thing that you can do within Google Search Consul to do some s E o. Keyword research is used this pages tab to identify pages that already exists on your site . That would be good links from the new content you're creating. So let me show you what I mean by that. Let's say I'm working on this plywood countertop post. I'm going to go up here to the filters at a new filter and within the page, I'm gonna look for any pages containing the word counter here you can see and I have some old posts that have the u. R L in it. Before had that removed, you can see that I have 15 posts that have the word counter in it. So any of these could naturally flow to and from my plywood countertop post. Of course, there's the plywood countertop post we're talking about, but we use, um, countertop to make a side table. I could link to that. This is our kitchen countertops. One year review. This is a six month review. Um, this is how to remove laminate countertops. Ways to use countertop scraps. Do you see how all of these posts could sort of linked to each other. And if this post starts doing well, it's gonna pass some authority onto those, and vice versa. After I search for counter, then I would come in here and I would search for plywood, and I would look for posts that I have written about plywood, and you can see that we made a plywood desk. We've done a plywood painting. These are all posts that should be linking to each other with that keyword as the hyperlink never link with the keyword, like this blog's post or click here that doesn't tell Google anything for this one. I would want my words that I highlight and turned to the hyperlink to be like, Do you love that your new plywood countertops? You probably would also love to do a plywood painting. Here's how and I would link on plywood painting, So being really smart with your links between your own Blawg posts is just a free, easy, quick way to boost your authority with Google and tell them I know everything there is to know about plywood and here's how you can see I have so many posts. These the two main ways that I use Google Search console the query and the page tab to do keyword research and improve my posts as I'm writing. Of course, you can always jump in here and really track the changes in your posts. See, what's ranking? What's ranking for photos, videos, all those kind of things. But this is how I do keyword research. Whatever you dio, you need to have your sights set up with Google Search console. So you at least have this information if you're operating without this, your operating blind and how can you improve your S e O if you don't know where you stand? 5. 5 Keywords Everywhere set up and install: The next tool that I'm going to show you is keywords everywhere, which is a plug in for chrome or Firefox. You can find this at keywords everywhere dot com. You're going to want to install for chrome or install. For Firefox, it is a browser. Add on the installation is really quick, and once you have installed you're going to want to set up your preferences. It will appear up here next, your search bar, and if you hit settings, these air the settings that I use. They will email you an A P I key, and you will have to pull that out of your email and validate it. I set my country to the United States. That's going to give me volume for the U. S. You can set it to worldwide, but I prefer United States. I leave it set to the Google Keyword planner and click Stream data data source. You can choose if you want to see your cost per click or your competition, and I'll show you that in the search to me that look junkie, I just use this for volume and I have it set to highlight volume over 1000 I changed my highlight color to this light yellow. The bright think it defaults to bright green, which is too much for me. And then I leave all these checked. I don't mess with any of these other settings, so you can set these however you like. I like to draw attention to any volume over 1000 that's going to start getting me excited and these right settings. 6. 6 Keywords Everywhere: Once you have keywords everywhere set up and installed, it's so easy to use. All you need to do is go to a regular Google search and type in your starter keywords. You can see as I'm searching. Not only am I getting this suggested searches from Google, but I am getting the search volume per month and thats from my keywords everywhere. Plug in. You can see that the very first term is plywood countertop. It has 1300 searches a month, and that's highlighted yellow. It's interesting to see that plywood countertops with an S has significantly less searches per month. Now I have heard that Google disregards the S and doesn't worry about plural is when they're indexing your site. They are focused on searcher intent, though ultimate goal of the person who's doing the searches. But just seeing how many more people are searching plywood countertop, then plywood countertops every month, I would definitely not use the S in the title of my block post. Now let's do the shirt search and see a little bit more of what this plug in does. So the first thing you're going to get is this box at the top, and this is because I already have a block post set up for this keyword. I'm ranking an average of 2.8. So about the third, I'm getting 288 impressions per day and four klicks per day. So I love this little widget here. So then you could see the images. And actually, this image and this image are my plywood countertop. There's videos. We'll talk about those things in a minute, But let's look over here. You see this blue K or red K in a blue circle? This is from the keywords everywhere. Plug it first, let's talk about the related keywords section. So this is keywords that contain the exact phrase that you searched so you can see plywood countertop, this old house painted plywood countertops, burnt plywood countertop. I like to use this section to try to determine the title or main topic of my block post. This will really tell you what people are searching and how much they're searching for. The next section down is people also search for Remember I said it so that anything over 1000 searches is going to be highlighted yellow, but they are sorted by this volume number, and you can see butcher block countertops, I Kia countertops, Epoxy County countertop. How thicker Countertops. This is going to give me a lot more ideas, and this might give me some ideas that I might want to use as subheadings or frequently asked questions in the bottom of my block post. So, for example, plywood, laundry countertop. How to install a plywood count up? How thick of plywood? Four countertops. These are all questions that would be really good within my block post. That's going to be called plywood countertops. When you're looking at your Google search, you also want to scroll down, and you don't even need the keywords everywhere. Plug in for this. You wanna look at people. Also ask. These are questions that Google is spoon feeding you that you need to be, including in your block post. They're telling you what people want the answer to. Here's a top one. Can I use plywood for a countertop? You can expand it and see that it's leading to walk Post. This is going to feed people directly to you. Not only are these questions that people are asking these questions that Google is suggesting. So if you can get in one of these boxes, you were doing so good. More questions had you attach the plywood to base cabinets? What type of plywood do you use for countertops? These would be great some po subheadings in my post f ake use of the bottom of my post or separate posts entirely in my content trees now, within the keyword everywhere sections over a year, it's really easy to just click on a section. So where was one that we liked? We really liked how thick plywood for countertops that pulls up that search in Google. This is a really small search, but it can show you what is already ranking there and show you may be what you want to emulate. So if you can see how thick plywood for countertops, you can see what Google is picking and see how you can write something that is better, more thorough or answering the question more specifically than what is already here. Also, it's going to continue to refresh these related keywords, and people also search for, and it can lead you sort of general wormhole plywood countertop ideas, the word ideas always does really well painted plywood countertops, best plywood for laminate countertops. These air, all great born post ideas. So I hope you see the value in the keywords everywhere. Plug in. In my opinion, if you're going to do one thing for keyword research, this is it. It's free. It's super easy to use, and it really can open your eyes to not only some new ideas for key words, but which ones are the most valuable and gonna bring most eyeballs to your site. 7. 7 Keyword shitter: So this free tool that I'm going to show you is the key word shitter. Sorry. If that offends you, that's what it's called. And this is a really simple free tool for anyone to use. You do not need to download anything. You do not need to pay for anything. You do not need to give your email. It is very basic, but it is very free. And what this is is it is a tool that is just going to shit out key words. It's going to give you ideas. So we're going to go with our plywood countertop countertop example. You type in your starter keyword here and you hit Schicchi words. Um, a lot. It run for just a few seconds, and then I go ahead, stop the job. Um, hit. Okay, you can let it keep going for a while. The longer goes, the more less relevant the poster going to get. But this is just a list of keywords. And what this is really good for is a couple things. One of them is. If you don't know what you want to talk about, I know I'm going to be building some plywood countertops How can I turn this into a block post and this will just dump out some ideas for you? Another thing I love it for is that Google loves thes long over 1000 word posts, and sometimes that's really hard, especially if you're sharing a tutorial and, like that's what I did. There's nothing else to say. This is a great way to develop more subheadings for your post, and I like to actually include an F A Q section at the end of posts, and I will say plywood countertop FAA cues. And in that section I will use the keyword shitter to come up with my subheadings so I might have a subheading plywood countertop finish that would be my age four heading. And then underneath that, I would say there's a lot of different options you could use for a finish for your plywood countertops. They include. Then I would list some out. Then I would have another age four heading plywood countertop edge. My text underneath would say something like, You can leave your plywood countertop edge raw or you can add an iron on edge banding. I put in some affiliate links, I'd add another couple sentences talking about that on and on. You can see how you could go through this and come up with a bunch of different ideas for subheadings in your post. So if you already have that long post, one thing that you can do to boost your authority on the topic with Google is to create content trees and those content trees are going to be just a bunch of different posts on the same topic. So I have my main post on plywood countertops. Now I'm gonna write some mawr supporting block posts and I'm gonna write a supporting block post on plywood countertop edges, and I will write a whole blocos that that's all I talk about. I will talk about all of the different options for your edges, and it might not be 1000 words. I'm just going to do the best I can to make it really meaning full content. Then I'm going to link from this plywood come top edge post to my original D i Y plywood countertops post, and I'm going to go back and edit my plywood countertops post original and add a link to this plywood countertop edge on the words Highlight the words Apply what? Plywood, countertop edge? Make that your hyperlink update them both. And that's going to tell Google that these posts are related and really boost your authority. In general, I've gotten questions on Would this be cannibalizing my own search and answer for that is no. First of all, if all 10 of the top 10 posts on Google for plywood countertops were all mine, I guess technically I'm competing with myself. But no matter what I win, so that is awesome. But really, with these more detailed posts, you're going for those long tail keywords. You're looking for people who are specifically searching plywood countertop overhang. You're giving them exactly what they want and it's gonna pop up. Number one on Google solved their problem and they can move on. And you're doing that by giving, showing Google that you know a lot about plywood countertops. You're the expert on plywood countertops and that they should refer your content for anyone looking for anything on that category. I hope this was helpful. I love the keyword shitter mean there's not much to it, but I think that it really is an easy way to get your brain juices flowing when you're not feeling super creative and to see what other people are thinking. 8. 8 SEM Rush Keyword Magic Tool: all right. The next tool that we're going to talk about is ECM Rush. I'm going to tell you right now, ECM rush is an expensive paid tool You do not need ECM rush to do s e o keyword research. It is a nice to have, but not a need tohave. I'm going to show you how to use the keyword magic tool within ECM. Rush to do keyword research, but do not stress. If you're and you're blogging, your site are not at a point where you can afford to use ECM rush to pay for it every month , even splitting it with friends. If that's too much for you, don't stress about it. Start out with the other tools and you can grow to use ECM rush. Once you have so much s e o traffic coming into your site, you're just rolling in the money. So let me show you how I do use the keyword magic tool. This is over here. Once you're in ECM Rush, you're going to come to the key word magic tool. It says new. But as far as I know, it's been there quite a while in the key word I'm gonna put in my plywood countertops, and here you can see the keywords that ECM Rush is recommending. The first section we're going to look at is the broad match. This is key words that very, very closely match plywood countertops, and you can see it's sorted by volumes this search volume so you can see that this is sorted by volume by search volume. And that's tell you how many people are searching this every month. I wouldn't take these numbers to be Bible there, rounded and averaged, but they do give you a really good pursed perspective of plywood countertop. Getting 1000 searches versus how to make a countertop with plywood is getting only 70 searches, so plywood countertop is going to be a much more valuable keyword to target. Additionally, you can see some trending data. This is really good for seasonality, and then you're going to see a keyword difficulty. This is going to show you how difficult it would be for you to get on that front page of Google. My general rule of thumb is you want to target keyword difficulties under 80. If you look at things, this one, it looks like they're all at the top under 80. A lot of words are more competitive that are things that are more for sale. If you're looking up coffee table, there's going to be a lot of people who are paying to advertise on Google like Target, Pottery Barn, all these things. And so it's gonna be very difficult to crack that first page, comparatively plywood countertop. It's gonna be a little bit easier because there's less people advertising their cost. Per click is if you are advertising, and these CERP features are talking about if there are things like how to cards or different questions highlighted like You know how. If you search what is the capital of Montana, Google will just tell you. Thats a cert feature, and, um so I look in this broad match and I generally you can filter right here advanced filters , and it's already including my keyword. You can add additional, include keywords or exclude keywords, and I like to pick volume of at least 100 the key word up to 80%. And these are the key words I like to look at and consider for the title or the CEO title of My Post So plywood countertop is by far the winner here. D i Y plywood countertop is also good. You're gonna get searches on that. But just the difference in search volume is insane, so I might actually hop over to Google and look and see plywood countertop. We can actually do it plywood, countertop and see what's ranking and it's all do it yourself held a build the best way to make it Pinterest How to make. So then I would feel good about targeting that. That's one thing I do check as a D. I wire. I go over and check and say, If every top hit with someone selling a plywood countertop kind of like I said with the coffee tables, it's gonna be a high volume, But you're gonna have a hard time cracking into that, and also you have to remember user intent. So let's just do coffee table. Since we're talking about it, I have a lot of D i Y coffee tables, but when you search coffee table, you're getting target. Wayfair, Amazon Ashley furniture, Overstock, Walmart. That's because Google thinks that if you search coffee table, you want to buy a coffee table, not make a coffee table, so you can see this is a huge search volume. But if you type in Dee, why coffee table? The search volumes gonna go way down. But now we're hitting that user intent of this is actual people who want coffee tables and just a look at this. 60 coffee tables. 15 21 232. I definitely would know that Google's trying to rank lists of coffee tables, so that's what I would do to target that is less one coffee table, but a whole list. So you really need to see what Google is already ranking well and know that that's what I think thinks is the best answer to the question. But I digress. All right, so, out of this I would definitely use plywood countertop as my s CEO block post title. I'm also like to click over. I don't use phrase match an exact match too much. They're very, very similar, but I do like to use related, and I'm going to clear off these filters Plywood countertop, which is in here a minute ago. Sometimes it'll give, you know, results in. You might have to tinker with your starter keyword a little bit, but I should get Yeah, I did get results. So for plywood countertop, here are the related keywords, and this, instead of being sorted by volume, is sorted by related percent. So it's going to give me this plywood countertop, D I Y. How to make a countertop from plywood, these kind of things at the top not necessarily sorted by volume. So you can, of course, sorted by volume. But you might get some things that are pretty unrelated, like cheap countertops that's unrelated to this post. But I might jot that down and say That would be another good roundup host. I could dio I could reach out to some my blogger friends and say, Do you have a cheap countertop idea? And I'm gonna write about post called cheap countertops and link it to my plywood countertops and link for my plywood countertops. Back to that cheap countertops round up, see what I'm doing. I'm creating these content trees that tell Google this data. It's all related, and it boosts what Google says. Wow, you must really be an expert if you have all these block posts, so that's sorted by volume. That's I mean, that's valuable in its own right. But for the purpose of looking at play, what countertops I would sort by related, I would look at the keyword difficulties. Make sure I'm focusing on things that are under 80 and I really used this to try and find subheadings and maybe sub posts or f accused. Add to the end of my post. So how to build a count up out of plywood? That would be a great subheading within my post plywood countertop edge. That could be a good F A Q like what should I use for my plywood countertop edge? What should I use for my plywood countertop finish? What is the best plywood for countertops? These could all be FAA queues at the end of a big post and adding, all of these f accuses gonna make this big, bulky, meaty post that Google loves. They want lots of words, lots of headers, really describing everything people could want to know in this big main post. Also, long posts are really great for your ads. If you run ads that are added ever so frequently throughout your post, the longer your post is the more ads that you can include. So this is how I used the key word magic tool within ECM Rush Teoh Plan my keywords. I hope that you see how valuable this could be, but that it's totally not necessary. You can use some of the other tools if you're on a budget getting started out. 9. 9 SEM Rush Position Tracking: another tool that I think is really valuable within ECM Rush for your S E o keyword planning. Is this position tracking? And this is something that is unique to ECM rush. As far as I know, I don't use any other paid keyword trackers. So there are, I'm sure, other programs out there. But you can't do this in any of the free tools that I use. And what this does is it tracks changes in your keywords that you're following so you can see within the top three Google results. I have 29 keywords. One of those is new one I lost, so that kind of washed out. Same within the top 10. Top 20 top 100 So I can see my top keywords that I am ranking number 14 I can also see what has had a positive impact and a negative impact. A positive impact is something that has moved up in the rankings and I have improved on a negative impact is something that has moved down in the rankings, and I have unimproved on all say, a lot of times, the post that I'm getting negative impacts on. It's kind of for good reason. Sometimes a post will start ranking for a keyword that doesn't really have anything to do with what my post is about. And Google is recognizing that user intent. So they're seeing that people are not clicking on it or they click on it and then click away right away. So that is really showing that that's not valuable for that answer. So negative keywords going down. I mean, obviously we'd rather everything go up, but it's not necessarily a bad thing, so don't freak out. But I love coming in here and tracking my key words that are improving, and you can really see how much it's gone up over time. So, like I said before about ECM Russia in general, this is not necessary. You can track your keywords, maybe manually, and a spreadsheet based off of Google Search console. Or you can find another way that works for you. But this is a very nice to have items 10. 10 SEM Rush Domain Overview: final tool that I want to show you with ECM rush. That is just another nice toe. Have you don't need it? Is this domain overview tool And this is what I call the spy tools. You're going to use this to spy on your competitors, and it is just a way to see what they are ranking for and if they are a similar blawg or website to you in my be key words that you can also go after. So I'm going to target a really big blawg. That is not the same level, is me. But just so I'm not calling out any my smaller blogged friends, I'm going to look up young house love, which, if you are in the d I y home decor niche, they are like the O G. So once you come in here, you can see how their what their ranking for if they're running any ads, their back links, and you contract their rankings over time, just everything you can pull for yourself pretty much you can see their top keywords, their main competitors back links all this good stuff. But I like to go in here to the organic search. And this is how I would identify some keywords that I might also want to target. Um, it works best if you pick a site that is about the same size as yours. So obviously they're much larger than my block is, so it might not necessarily work. But if you pick a site that has a very similar size, probably a similar Google Authority is yours. Then this is a really good system. So I like to filter up here, and I want to filter to things that have at least a search volume of, let's say, 1000 searches a month. And then I also want to search for things that have a keyword difficulty less than 80%. Like we discussed anything over 80 is gonna be a little bit harder to get on that first page of Google. So here you can see the things that young house love dot com is ranking for with over 1000 searches per month and a keyword difficulty of under 80. Now I can come in here and say maybe some of things, maybe some of these things I could drink for so I could see whitewashed brick well that gets 14,000 searches a month there. Ranking number three. I can even see their blawg post that is ranking so I can click over and see what they're doing and think, Maybe I want to whitewash some break. I'm already planning on whitewashing a brick wall. I'm not. But if I waas, then this is how I can target this. Let me check out their post, see where they're doing. Ghoul obviously thinks it's awesome because it's number three. Let's see how I can match that and even make something more thorough, more helpful for readers so I can outrank them. So this is a fun little tip for how to target your competitors. And I don't want to be negative or think like we're going out to get you. It's just a business, and for you to move up in rankings. The reality is that somebody has to move down. There's only so many spots, so this is a great way to make sure you're the one that ends up on top 11. 11 Conclusion : All right, y'all, That's it. It's time to get to work. I have shown you where I find keywords to use my walk. Post the exact steps that I use in each of those tools to do keyword research and what I do with the keywords. Once I found Now, I'd like you to take your work, go to the last page, print yourself out or pull into pdf several of those worksheets and go through and run a few different block post ideas that you have through process. It brings from a lot of key words a lot of new posts. Subheadings frequently asked questions, content trees. Let's get tons of content out there and get you ranking on Google. I hope that this has been a very hopeful course for you, Thank you very much purchasing it, and I hope to work with you again by 12. BONUS Pinterest : Pinterest is a really powerful search engine, but it is also a great tool to use for keyword research. So I'm going to show you today three ways that I use Pinterest for keyword research. The first thing that I use is the search bar, and I'm gonna just use coffee table is my example for this example. So all you need to do is type your main key word into the search bar, and here's the first place to do that. Keyword research. See these five suggested topics down here These air big keywords that Pinterest is telling you that people who are looking for coffee table are also looking for. They're looking for coffee table decor, coffee tables, comfortable makeovers, coffee table D I wise and coffee table styling. So don't push. Enter here. You are being fed the very top keywords directly from Pinterest. You also the opportunity to check out boards or Penner's named with your keyword in it. That could be a source to get some more inspiration. But now we're gonna move on to the second way to use Pinterest for keyword research by hinted hitting Enter. So now we're seeing what Pinterest wants to show me for the search coffee table. It would be good to scroll through here to get inspired for my post and to see what kind of pen images are most successful. But for the purposes of keyword research, we're going to focus on the's boxes right across the top. These are other keywords that often pair with the keyword coffee table in searches there also sort, it's on the left is going to be the most searched, getting less and less searched as you go across. So these are keywords I should definitely try to include in my post if I can D i Y farmhouse makeover, etcetera. And how could you use these in your post? Well, first of all, this could be used to narrow down. If you want to write a more specific post, you could also use thes keywords for subheadings within your post. So if you want to write a post on D I Y coffee tables, then maybe you will have a section for farmhouse copy tables. Maybe you have a section for made over coffee tables, a section for coffee tables with storage if you know you want to do a D i Y coffee table that you could click here and see keywords that go with D I Y coffee table Easy the i Y coffee table Easy D I Y Coffee table makeover. I mean, that's an awesome title right there. You could also use any of these other keywords to focus and narrow down your post to use for subheadings to include within your post or in your all text for images. There's so many options. Also, be sure that you scroll through here and get inspired to see what kind of images are ranking the highest on Pinterest. Now, the third way that I use Pinterest for keyword research is a little bit trickier to get to . But follow me. We're gonna go ads and we're gonna hit. Create an ad. You don't have to actually create an ad. You don't need to put in your credit card nothing like that. But we're gonna use the set up your campaign tool to see some more keyword ideas from Pinterest so you can just click through all this If you're not really creating an ad, just hit. Continue and you're going to scroll down past the interests to where it says keywords. This is going to give you relevant keywords that they're suggesting would pair well with the keyword you provide someone type in coffee table right here, and you can see what Pinterest is suggesting. And what I really like about this extend your reach tool is that it also includes an estimate of the monthly searched count. So this is a really good way of seeing if something has a lot of searches going on. Coffee table makeover styling and coffee table centerpiece Coffee table centerpieces for coffee table, coffee table hack painting a glass coffee table misspelled coffee tables. It goes on and on. This would give you some really good ideas if you're trying to build out content tree all about coffee tables, these air excellent ideas for titles for different posts that you could create that you could link altogether back and forth to really build up a strong authority with Google to show them that you know everything there is to know about coffee tables because you have so many posts. So I hope that these three ideas helped to inspire you to do keyword research using Pinterest 13. BONUS Youtube: There are a lot of ways to do free keyword research on one that is often overlooked is by searching within YouTube. So I'm going to show you how to find some keyword inspiration in YouTube. So to start, you just have to pick a video to use as your inspiration. I'm focusing on D I Y coffee table as my keyword. First of all, when you type that in the search bar, you can see the different suggested keywords that YouTube is providing you these air popular searches. This is a great place to start. If you're trying to brainstorm really broad high end keywords, I'm just gonna hit search. I'm gonna go in and pick a video that I know that I like. That's ranking well, that's performing well on YouTube. Then pick anywhere on the screen outside the video, right click and hit view page source. It's going to open a new tab and you're going to see this. Don't freak out. I know this looks really taking really scary. You don't have to read it. Don't worry. But I'm gonna hit control f on my keyboard and it's gonna pull up a search bar and I'm gonna look for the word keywords. When you find keywords, you can see it's highlighted here. After that, comes all of the key words that are used in this video all the way to where it's this channel I d. So some of these air gonna be nonsensical, not nonsensical, but not super helpful for a block post. But these air all the tags that are tagged as keywords on this video so this could help to inspire you. If you're tagging coffee table, you should also include D i Y coffee table rustic coffee table D I Y project home decor design Easy D I easy d i Y. This is just a list of keywords that work for you. What I would do is I would write these down on a piece of paper. As many as you can repeat this for maybe five videos that are all performing really well for your keyword and then go through and cross are the ones that do not apply for you and then go and pick the ones that you want to target