Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (44m)
    • Introduction

      4:05
    • Product Statement

      5:06
    • Your Customers

      11:40
    • Competition

      5:29
    • Positioning

      9:22
    • Building Love

      8:09

About This Class

Ever wondered where to start with marketing your product or service?  

How do you create a sound marketing strategy that pays attention to the right things?  

How do you go about marketing without getting lost in the heavy jargon or continously reading the same things on "10 best ways of doing social media"?  

Simple Marketing is just for you.

Our basic belief is that customer respect leads to customer love and loyalty.

In Simple Marketing you will learn to identify what matters to your customers and why. And build a marketing plan that creates a virtuous cycle of communication and loyalty.

9

Students

--

Projects

0

Reviews (0)

Nazila Alasti

Product & Marketing Executive

Ms. Alasti is a visionary leader in the technology space, with over 25 years of experience spanning startups to Fortune 100 publicly-traded companies.  Analytical and creative, she is a serial entrepreneur with three successful exits and has raised over $50M in capital. Global launches, world-class digital marketing, innovative customer acquisition and smooth innovation transfers are a few of her strengths. With depth of experience in building businesses and high-functioning global teams, she maximizes shareholder value through connecting brands and products to their appropriate audiences and customers. 

Most recently, at eBay Ms. Alasti was the Global Head of Product Marketing and Brand. She led and delivered eBay’s first ever global brand campaign and digital presence with a budget of $300M. In addition, she led the design and creation of Global Product Marketing, a new discipline for eBay, where she defined organizational scope, negotiated roles, responsibilities, and metrics for improving customer experiences.

Prior to eBay, Ms. Alasti was the CEO and Founder of Jooners, a communication and coordination application, where she articulated product vision, delivered the product and customer acquisition roadmap, led development through three product generations and built a subscription business by growing membership from zero to four million members. Jooners was successfully acquired by Causera / SignupGenius.

Prior to Jooners, she was the VP of Business Development and Marketing at Collation, where she led the company’s strategy shift from direct sales to channel sales by delivering three key partnerships. These partnerships resulted in the acquisition of the company by IBM Tivoli, delivering a four-fold return to investors.

Earlier in her career, Ms. Alasti was the Founding VP of Marketing at eCircles an early social network where she oversaw the growth of the company from founders-only stage to 150 employees and from zero to three million members.  As one of her major contributions to customer growth and the lowering of acquisition costs, she led the efforts to identify most engaged customer types by connecting aggregate customer profiles to corresponding activity. eCircles was successfully acquired by Classmates, an IAC company.

Ms. Alasti spent her formative years at Apple in several progressively senior roles in product management and general management culminating in a $85M P&L responsibility and as GM of a software publishing group, where she turned around a money losing business in nine months.

Ms. Alasti sits on the advisory boards of several startups and serves as a board member at the Membership Executive Council of Cantor Arts Center. Her board experience includes Jooners board, where she was Chairman and CEO of the corporation. Earlier on Ms. Alasti was a board observer in Glenwood Management’s investments, where she was a Venture Capital Associate.  She graduated from Cornell University with a BS in Electrical Engineering and has an MBA from Stanford University Graduate School of Business. She is a frequent speaker at industry events as well as a presenter at UC Berkeley and the Stanford GSB entrepreneurship classes. Ms. Alasti lives with her husband and 2 daughters on Stanford campus in northern California.