Shopify SEO 2021 - Powerful Ecommerce Search Engine Optimization To Improve Your FREE Google Traffic | Jono Farrington | Skillshare

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Shopify SEO 2021 - Powerful Ecommerce Search Engine Optimization To Improve Your FREE Google Traffic

teacher avatar Jono Farrington, Shopify SEO | Ecommerce SEO

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

56 Lessons (7h 46m)
    • 1. Introduction - Who We Are And Why Did We Create This Course

    • 2. The Advantages & Disadvantages Of Shopify For SEO

    • 3. The Seo Mindset

    • 4. Recommended Tools

    • 5. G-Suite

    • 6. ClickUp & G Sheets

    • 7. Rank Tracking Software

    • 8. Foundation Keyword Research

    • 9. Shopify Site Structure & Planning

    • 10. Sub Domain Considerations

    • 11. A Word On Domain Names

    • 12. Theme Considerations

    • 13. Theme Speed

    • 14. Theme Heading (H tag) Checks

    • 15. Theme Canonical & Filter Checks

    • 16. Apps We Use & Recommend

    • 17. How To Get Your 30% OFF Discounts For Schema Plus & ShopSherrif AMP

    • 18. Introduction To Google Search Console

    • 19. Setting Up Google Analytics

    • 20. Using

    • 21. Using Screaming Frog

    • 22. On Page Optimization - Home Page

    • 23. On Page Optimization - Importance Of Collection Pages

    • 24. Example – Quality Category / Collection Pages – Anaconda

    • 25. Collection Page Optimization

    • 26. Product Pages

    • 27. Other Page Considerations

    • 28. Dealing With Images - Manual Image Optimization

    • 29. Using The Bulk Image Edit App

    • 30. Basic Coding - How To Backup Your Theme

    • 31. Theme Download & Coding Software

    • 32. Finding & Replacing Code

    • 33. Removing H1 Logo Tags – Some Themes

    • 34. Canonical & NoIndex Considerations

    • 35. UPDATE: Watch This Before Completing Pagination & Tag Pages Setup

    • 36. Paginated Pages

    • 37. Tag Pages

    • 38. Internal Links - Collection Page Product URL Checks & Edits

    • 39. Internal Linking Considerations

    • 40. Out Of Stock Product Considerations

    • 41. Surfer SEO - Introduction

    • 42. Surfer SEO Audit - Michal From SurferSEO

    • 43. Optimizing A Collection Page With Surfer SEO

    • 44. Surfer SEO Results After Changes

    • 45. Schema: What Is Schema & How To Check Existing Schema

    • 46. Using The Schema + App

    • 47. Removing Native Schema Code Before Manually Adding Schema

    • 48. Manually Adding Schema: Home Page Schema

    • 49. Collection Page Offer Schema

    • 50. Adding The Collection Page Schema Code

    • 51. Video & FAQ Schema

    • 52. UPDATE – Quick Tip To Increase Page Load Speed Of Pages With Video Embeds

    • 53. Product Page Schema

    • 54. AMP - What Is It?

    • 55. Adding AMP Pages With The Shop Sherrif App

    • 56. What Next?

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About This Class

UPDATED SEPTEMBER 2020 - Now 56 Lectures

+ 3 Hours Of New Content

+ All New Video Content With Quality Audio

+ Recommended Tools And Apps Updated

+ Added Lectures On Basic Coding For Shopify, SurferSEO, And Other Additions

  • The SEO Problem With Shopify

Shopify has exploded in the last few years, but much of the online training has been based on paid advertising. Shopify stores do however rank very well if you set them up correctly. Many gurus will tell you they are hard to rank, but as an agency who rank client Shopify stores everyday, we can tell you that is simply not true.

We've uncovered the golden nuggets required to rank and bring in traffic with SEO.

  • Organic Rankings

Improving your stores organic rankings and traffic is not rocket science, but it does take effort. We've optimised many stores for our clients.

  • Who Are We?

We optimize e-commerce stores everyday. It's what we do. We have real clients, real staff, and real revenue. We walk the talk.

  • Lifetime Updates

We offer lifetime updates to all students. Regular video will be posted as and when needed. Google changes everyday, and so do we!

There are many webmasters who will tell you that Shopify stores are difficult to rank in Google, but nothing could be further from the truth, as long as you take the time setup your store correctly. Some of the specific tactics you'll learn include:

  • Access To Our Proprietary Shopify App - not available to the public

  • Auditing your current site

  • Keyword research

  • Theme Considerations

  • Core Site Optimisation (Home Page & Image Optimization)

  • Collection Page Optimization (This is incredibly important and overlooked by most store owners)

  • Product Page Optimization

  • Blog Post Setup

  • Fixing Duplicate Content Issues (A common ecommerce problem, but rarely taken care of)

  • Internal Linking

  • Bonus - Schema (We were not going to add this to the course - it's simply too powerful and in the wrong hands.............well...... you get the idea

  • Access to all code and downloads we recommend are provide

Meet Your Teacher

Teacher Profile Image

Jono Farrington

Shopify SEO | Ecommerce SEO


Who Am I:

I live in Australia with my young family in the Adelaide Hills.

I'm the co-founder of Silicon Dales, a technical ecommerce agency with offices in the UK and Australia.

Our agency works with both large and small ecommerce clients improving their digital strategies, building and growing their e-commerce brands, and sustaining that growth.

Our strategies and methods are getting great results for our clients, and I like to share some of these nuggets in my courses.

Why Listen To Me?

Over the last 10 years myself and my team have developed and honed powerful strategies to rank websites and ecommerce stores that now generate millions of dollars monthly combined.

We've battle tested strategies and dev... See full profile

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1. Introduction - Who We Are And Why Did We Create This Course: Hi there, welcome to shovel phi x SEO, one of the most comprehensive Shofar SEO courses on the net. First of all, welcome and well done on picking up this course. My name's Jon O and I will be your instructor. So why would you listen to us? Firstly, we run an everyday Shopify SEO agency where we help clients and we also run our own stores, generating and improving on our organic traffic from Google and other search engines. We've been working with Shopify stores for many years since the inception of Shopify itself. And we've been focusing on Shopify SEO for about five or six years. And over that time, we've developed core strategies and core skills that actually helps your file stores rank consistently well in Google and generate traffic and styles for low Shopify stores. Now this course is essentially all about getting your Shopify store set up with the foundations, ready to allow Google to come and value your store. Make sure your store instruction correctly and set that foundation to then improve on your existing or not existing traffic from Google and search engines. See, I don't generally is made up of essentially two parts is the Onsite which is making sure your site or your store is set up correctly, which is what this course is about. And then there is the offsite or off-page SEO. And that includes things like generating traffic from other third party sites such as social profiles, blog posts, endorsements from other relevant sites from around the net. And those links and traffic coming from this side to help you gain more traction and actually improve your traffic overall. Now to really dominate in search engines, you need both, but you can't have one without the other. So you need to have your store set up correctly and the structure correct before you can even think about getting your strategies implemented. So at the end of this course, there will be a link where you can get in contact with us if you like. We have another section where we talk and deal with off-page SEO for Shopify stores, where you really get the rubber meeting the road and you can build on the foundation that you've created with your Shopify store. So a bit of housekeeping as you work through the course, if we talk about tools and services that we recommend, there'll be links in the resources section. Just be aware that we all I try and keep up to date with tools and services. We use them every day ourselves, but sometimes I will go out of date or they go out of service and we'll try and update them as best we can. But SEO and things like services and SEO, it's a fluid environment. Things are always changing as Google changes rapidly. Service providers and strategies have to move with that, with Google as well. So just be aware that things do change, but we will endeavor to keep things up to date as best we can. We're going to try and take this course ever grain. So if you join, it'll be updated regularly as needed to make sure everything is up to date. Also, we have a free private facebook group all about shrimp for SEO, there's plenty of great discussion going on over there. So there'll be a link in the resources section or somewhere in this course where you can apply to join that group. Just answer a couple of simple questions and we'll let you in. And also, we pause regularly on our YouTube channel, which will be a link here as well, keeping things up to date and smaller, shorter videos on strategies and updates in the shop for SEO world, now there's a lot of content, a lot of things to absorb. We've tried to make it as newbie friendly as possible. So if you haven't done SEI before, we hope that you can gain a lot of value out of this. And there'll be some elements that seem foreign and confusing. We can't go right into beginner SEO. So certainly if anything's confusing, you can always Google and there's a lot of free information on SEO in Google and you'll get your answer pretty well straightaway. So you can use it as to accompany this course if you're a newbie, if you're more advanced and your SEO, a lot of the stuff we do here and you're going to understand, it's just the way we actually structured and the way we implement it, which might be a little bit different and new for you. So good luck, hope you get a lot of value out of the course. And before I forget, now, if you want to get in contact, you can obviously use the comments section on the platform here. Or you can use our support and email support at a convex Now we try and answer this within 12-24 hours depending on where in the world you are aware in Australia. So if we don't answer straight away, we could be asleep. But you're welcome to use an email if you have any questions. Thanks, good luck and we'll see you at the end of the course. 2. The Advantages & Disadvantages Of Shopify For SEO: So before we get started into the real nitty-gritty of optimizing a Shopify store. It's worth just considering some of the pros and cons of Shopify from e-commerce platform point of view and also an SEO point of view. Now, obviously, Shopify has grown tremendously in the last few years now to be one of the market layers for a commerce around the world with a number of others. But in terms of its ease of use and how quickly anybody can get started with the store and the features available and the app ecosystem is certainly is one of the best platforms to start building E-commerce and building an e-commerce business. Now most of the e-commerce stores you see advertising on Facebook and on Google. A lot of them are on Shopify. And a lot of the reason for that is how easy it is for people to get up and get going and get started. But because of that, it does come with some disadvantages when it comes to digital marketing elements such as search engine optimization. So it's worth just going through just to put it in perspective of what we're working with and why sometimes it's easy to have issues with Shopify from an organic search engine optimization point of view. And then also how we can look at dealing with that. So obviously the pros ton secure hosting. So a SAS product, so software as a service, you pay a monthly fee to Shopify. And in return for that, they provide a very stable, very secure platform. In the time we have been using with our clients and our own sites. There's only been a handful of times where there's been issue on the server side. So but that's what we pay for it for, that, that security and stability of a platform. It's also incredibly user-friendly. With anything online. It takes a little bit of time to get your head around it if you're using it from scratch. But it's very intuitive, really quick and easy to make changes. For the most part. Getting a store up and running, many people can decide the status store on a Saturday morning and have it an up and running on Sunday night. You know, a lot of people will start at a store in an afternoon if they've got their products ready to go, it's that simple to do. And obviously if you're here, you've got a Shopify store up and running and you know how easy it is. The other major factor that makes it really powerful is the ecosystem that's been created by the Shopify App environment and the developers that are allowed to then advertise and promote their apps with pretty well any failure under the sand you want from me for an e-commerce store. It's available in the app store. And that has allowed Shopify to grow with its functionality and features. And essentially what happens is if as a shapefiles store owner that can't do what they wanna do. They go to the shop, Shopify store and then install what they need, whether it's a pilot or a free app. But then also app developers. Get feedback and if it's certainly it can't be done and I created an app to do it. So that's how it's been able to grow very rapidly and very powerfully to provide all the features of an e-commerce store. So all those, those positives are great, but it does come with some disadvantages when it comes to what we wanna do and that enable us to optimize their historic correctly for organic searching and Google search engine optimization. So one of the major issues, easy, limited structural flexibility. So for example, the URL structure is one of the, the thorns in the side of myself and many other STIs there when working with Shopify. Let's say you have a store and we'll call up my And you want to sell, you wanna sell pet supplements, ideally, you would have. And we're gonna go through the structure of how an e-commerce store should work in later videos. But this is just a sort of an overview. We would have a category page where all our, let's say we're selling we're selling dog gut health products and was selling dog joint supplement products. So there are two main categories. So the first one we would have must all dog joint supplements and then all our products but law in that category. And then when you click on a product within that category, which we in Shopify is a collection page. You would have your first product or product one, and then you'd have dog joint supplement slash product two, et cetera. So all your products lie under this URL structure. And then for the gut health and may slash dog gut health supplements and then slash all the products that are within that category. So you have what's called a solid structure where the products lie within the categories and the URL string here is very rational, makes common sense, both for users and also for Googlebots. What Shopify does is this is hard-coded into the Shopify platform, is that category pages ago, collections. And the now collection URLs are created like this, and we have no way of controlling them within the Shopify platform. Many times, people like myself has have our Shopify if this will ever be changed. And the answer is currently no. It wouldn't take a major pull apart and rebuild of the Shopify platform, which obviously would have all sorts of other implications. So you have this slash collections within your URL and that causes a slight problem for, say, a Google. But, or the Google algorithm because it doesn't relate to anything relevant to this category. Yes, you've got it here at the second hop of the URL. But it's less powerful than having the these Category o directly after So you lose a little bit of relevance in parallel by having a URL setup like that. Then if you, when you actually click on a product. So this would be a product one. Shop for our creates a URL such as products. So you've got this other element of on a product page, you have a slash products. So again, it just is not as optimized as having a URL structure, which would be you could, you could have a very flat structure where you have slash product, some platforms, it gives you the option to do this. And I would be the first one we showed which was dog joint supplement supplements slash product one. So these are the type of small optimization disadvantages that Shopify provides. So we just need to be aware of this and we can work with them to make sure our store is optimized correctly. So just from purely or structural point of view, it's not the most optimized for SEO that the URL and structure could be the way the solo setups. I do have a collection page which is I category page, and then all the products on that you can do all that's really easy to do. And it does do it. But you still have this issue with the long-term European creditors not adequately optimized. So we go through that in future videos, how we actually work with that. Now, another issue that Java has is inherently slow. And when you've got millions and millions of stores and services around the world, there are bottlenecks and the wide developers create themes and not always as fast as possible with anything is always the outliers where there are some very fast themes out there and there are stores that are optimized to be fast, but inherently they slow. So we need to know how to look at optimizing spade within our Shopify store. Now another issue that can happen with Shopify stores is duplicate content being created accidentally and think content being created accidentally. Now this is not exclusive to Shopify. This does happen with e-commerce stores and in general, the way that they set up and created. But for example, if you have a theme where you're using filter, filters to actually show different products and you're using a tag option. What it does is create tag pages. And many of these pages will have identical SEI titles and SEO descriptions, for example, across all these pages. So you end up with many pages with duplicate SEA turtles and duplicate descriptions, which is not ideal for SEO. And then further to that, if you've only got one or two products, or sometimes you will stop selling a product, but you keep the tag page. Actually live and Google can say that page. Then all of a sudden you've got a page with no content on it, but it's also got those duplicate meta items as well. So we're saying stores that people stop selling a certain collection or certain brand. And then all of a sudden they've got, they might have 20 or 30 tag badges that are still live with no content on the middle. So we need to work through how to deal with that. And then also with pagination and some other elements with Shopify. If you're not careful, you can create a duplicate content when you don't need to be doing that. And then also lastly, just to finish off, this sort of bird's-eye view is a limited ability to easily modify pages. Now, you can custom code anything into a page and you can these apps where you can use pij builders to build pages, et cetera. But the native Shopify setup is pretty concrete where you have a description collection patch. For example, you have a description at the top of the collection package, then you have all your products within the product when. And if you wanted to add more content to help optimize your collection page. And the more concrete can content you add with that naive setup, you're gonna push all your products to the active site on the actual Pi where people come in view. So the user experience can be quite low when that happens. So then what happens is store on is don't do that and I can't optimize the pages. So we need to look at ways of helping that process by being able to add more content in the right way, but keep the user experience as high as possible. So, so as I mentioned, this is just a bit of an overview to give you some pros and cons of Shopify and why you need to consider some of these disadvantages and how to work with them to help with search engine optimization. If you didn't understand some of what I was talking about, he don't worry. It's all in the videos to come, but it just gives you a broad overview. Okay, thanks. We'll see you next video. 3. The Seo Mindset: Okay, in this video, I'm just gonna go through the, essentially what is the SEO mindset now wasn't really going to provide a video on this, but I think it's important because anyone who comes into SEO, certainly if you haven't done it before, it can be frustrating. And a cat can seem like a times you're not making any progress. So just work through some of the things you need to keep in mind. So first of all, you've probably heard it if you've done any research on SEO at all or you've been doing it. You're very experienced, you'll know this inherently that SEO is a long-term game. It's not like social media paid advertising where you turn on your ads and you can start getting results immediately. It does take time. And certainly in the initial stages and might seem like you're not making any progress at all. The thing is you need to trust the process and follow the process. And you'll start seeing results. Generally when you start SEO on a brand new store, a brand new site is going to be lead time before you see any movement at all. Sometimes you'll see movement straightaway. Certainly if you've got a, say, an oldest store that has been around a while, but it certainly hasn't had any SEO done to it. If you make some changes on page, you might see some improvement reasonably quickly, but generally it's gonna take months. And depending on how competitive your market is, it's gonna take even longer. There's also what's called the, what we call the Google sandbox, where new sites are put into essentially a sandbox where Google won't let them out until they proved that they are legitimate, that they trusted, they're providing value for users. And that can be anywhere between two months and six months, sometimes up to a year. And that can be very frustrating when you're doing a little work and you're not seeing any, any movement or any improvement. Then when you start to see rankings and you start to see some traffic and you will stay, see fluctuations. So we talk briefly in some of the next videos about using a rank track out or rank trackers to follow your rankings. The worst thing you can do is be fixed editor and rankings every day and you see movement. You might say One day you'll see moving up ten spots and then the next day it'll be down 20, then it'll be up five spots and then it might go back and other 30 and then you're awake lighter, it'll bounce back to where it was. And then the next few days might move up a few more spots. So that can really be frustrating and can really do you're heading if that's the sort of thing you're fixated on. So certainly knew early days you're gonna see fluctuations. It's a normal part of the process just because a certain ranking term drops one day or even for a week or longer, it doesn't mean there's anything particularly wrong. Google does test rankings that does test sites. And it has to go through the process of valuing your site and valuing your pages. And before it will actually allow you to settle down and continue to make improvements. So the ranking improvement very rarely is linear. The other thing is with the process, consistency needs to be key. So little bit every day, there's so much that can be done. You'll never run out of things to do. Certainly if, if this is your only store. So a little bit each day. And not trying to do everything at once, which Google doesn't like to see because that's not what a normal business would do. And normal business would be trying to improve things on a constant basis. And that might be anything from tweaking pages, tweaking products, changing images, having endorsement coming from other sites, as many different things that go into it. And Google likes to see improvements, but in the right way and over the right timeframe. And then lastly, as I mentioned earlier, just focus on the process. Don't get too stuck and fixated on rankings and the small things look the big picture, understand it's gonna take time. But unlike pied advertising, once you start building rankings and traffic comes in, you get a bed and that the traffic K becoming a and you go on a holiday and the traffic keeps coming in and you take a weekend off with your family and traffic keeps coming in. Obviously, if you kept your pied advertising running, it's gonna keep coming in. But you've, you've got all the other issues of making sure that you've got a good return on your paid traffic or you can go backwards very quickly. Not this iPad traffic's not great. We used it on all their stores and we certainly recommended for all our clients as well. But Google frail Google organic traffic. Once you get traffic coming in, in our experience at the best traffic you can get, it converts really well because people are actually searching and looking for what they want. So just wanted to broaden this quick video just to put the SEM mindset into perspective. And it might just help you when you start working through the process. Thanks, we'll see you next video. 4. Recommended Tools: Okay, as we worked through the course, there are going to be a number of different tools and apps that we recommend. Some tools will be paid, some tools when we cheap and some tools will we free. We're always going to try and find an alternative for a free version that does what we require. Having said that for the paid versions of a tool, generally, they're going to have more features and you'll be able to access more data. But you can do everything in his course with free tools. And also you can do everything manually as well. So it all depends on your budget. But these tools were gonna recommend and the apps are going to recommend, certainly going to help and make the process more efficient. Now the first tools that we're going to recommend and that are also reasonably important all way through the course. The main keyword tools, and these tools will be used all the way through the course. And you're going to be able to use them essentially right through the life of your Shopify store. Because as you make changes, as you add more products and more collections, you're always gonna want to be able to access keyword tools and get an idea of your market. So I'm just going to work through the tools that were recommended the moment now, the first one I would recommend, it's very cheap. Use keywords everywhere, pretty well gives you all the data we require. And so you just come to Keywords You can go to pricing. It's actually a Chrome extension. And you install a Chrome extension in your toolbar. Follow the instructions. And then in the next few videos we'll be working with keywords ever, and I'll show you how to use it. For $10, you get a 100 thousand credits and that's all you're going to need. So $10 for your entire Shopify store, unless you're using it many hours a day, which most of you you won't. That's that could last you up to a year or more. So Certainly, this is a no brainer, really affordable for anyone who's purchased discourse for sure. And that's all you require. So you can, if you want to use keywords everywhere, you can purchase, adhere, install the extension, and then you're ready to go. Now the next one, which is the most advanced tool is a It has the most extensive data of almost any tool on the internet when doing keyword research, competitive research, market research. It can do site audits. It has a rank tracker, it has a content explorer. This is a tool we use every day in our agency and that were used her every day on our own sites. It's incredibly versatile, as accurate as any other tool on the market. And certainly wonder would highly recommend. It's not cheap. The basic version is $99 per month. But if you're serious and you've got budget and your stories making you money. Highly recommend. You subscribe to the basic version of a Having said that, they do have a seven day free trial so you can sign up, get access to some data. It doesn't give you all the data or it is limited, but it gives you a really good idea of how it works and I'll get you enough data to get started. And then you can cancel that subscription Before the end of the Seven Days and you won't be charged. So again, there's no reason why you wouldn't do that just to get an idea of the particular tool. The next one is Uber suggests. This is a free keyword tool. Works not worked reasonably well. Doesn't have all the features of some of the other tools, but it's free. It has now a paid version as well. So some of the features that were in the free version and now in the paid, but still has enough features that you will need. Then the last one is free. Google Keyword Planner. You will need google AdWords account to access this. So with your Gmail account, if you don't have a Google Adwords account and you can set one up and then you get access to the keyword tool. Here. Again, the tool is free, it is coming from Google, so it's reasonably accurate, but it's only going to give you the keyword data, not some of the other data that a tool like IRFs will provide, but certainly enough to get you started. So they're the four tools that we recommend that you use to get started. If you have a choice. If you wanted to make a choice, I would certainly recommend either keywords everywhere if you're on a budget. And as the absolute optimum option, I would recommend a So as he worked through the course, we'll be using all, using all or some of these tools. And certainly in the next few videos we're going to be using keywords everywhere and also a refs to check and researched some keywords and understand our market. 5. G-Suite: I'm just gonna talk about G Suite and why it might be important or is important to figure out using as your email provider. So while this is not directly related to SEO is good evidence and Itala and antidotal evidence to suggest that if you use any of Google's platforms in the right way. And certainly if you Pigou, it's going to help build that trust and legitimacy in Google. So by actually using seminar, GCE rate or Google ads or Google Merchant Center anywhere where you can provide them data on a paid basis. It's going to help you build a more powerful entity and more powerful business in Google's eyes. So we all use Gmail or use email in a business. And we recommend that you use G Suite to actually set up your, your email system. So essentially all you need is a Gmail account and then you just, you migrate your Gmail to your business account. So if you've got a domain, for example, you would just set up your nine Pat or support at and use G Suite to do that. The other thing you could do with G Suite is you can actually purchase domain. So if you haven't actually set up your store yet and it's worthwhile. You're gonna need to boil them I from somewhere. And it's worthwhile considering using G Suite as the demand provider. Oh, Google as a domain provider. Again, then you're established with Google and you do as much as gracefully as you do tend to get a little bit of favoritism, how much it is and how you measure it. It's, it's difficult, but it certainly does help build that legitimacy and entities. So you just come to G I just don't know by names. There's only a certain level of domain name that's available. So for example, in Australia, we can't purchase a dotcom that I easier through Google. We need to use another registry. But only top-level domains, dot net, dot co, et cetera, are available through G Suite. So just kinda J swayed, you can start a free trial. And then you just answer the questions, go through the process and set up your cap. Now, I'm not going to go through exactly how to do that because there's many, many free tutorials online. One, for example, is here I'll put this link in the materials section of this course of this video, how to set up a professional email address with Gmail and J's weights just goes rots really process really simple. So I don't need to do that for you right now. So just go back to the pricing. You can say that you're going to trial for 14 days. And then the other one, you should use the basic scientists in Australian dollars, ie those 40 per month. And you get pretty well everything you need to run your business through this. You also get, obviously with any Gmail account, you get access to all the other features, Google Drive docs sheets, et cetera. So with when we work through some of the project management, on-page Edit Templates, et cetera, you're gonna be using Google Sheets. So this is all within the same within the same email address. And I've just clicked for it. Here is registered domain with Google. That's all within the system, but you can just Google that m. I will put a link in the materials section as well. So we try and every Nissan we build and even some existing sites and stores. We look at migrating where we can email system over to Jay, swipe at it. Again, it's difficult to measure, but we certainly see when we do this, we certainly get a better boost Australia guide. So if it's a new site and we're on Gmail and also registered with Google at the mind with Google, we tend to get a bootstrap. There's a thing called the Google sandbox where Nissan's can be put into a sandbox wrapped six months or even a year. It's Google's why assigned. Thanks for coming into the borders, but we don't know UI yet. We don't trust you. We don't know if your businesses legitimate, so we're going to give you time to build up that trust and authority on the internet and with us. But when you actually go and register with Google and actually pay them some money and even outside those doors for you for us a month. Immediately, you build that trust. So we do say when we do this as a sandbox is not existence sometimes such kick-off, really low strata the guy. But certainly the time that they're in the sandbox can be greatly reduced. So again, not directly related to SEO, but there is an indirect benefit by doing this, you've got to purchase the mind from somewhere anyway. You get a native Gmail system, sorry, in a mail system where they using your, your hosting provider to do that, generally going to be paying per month for that anyway. So it's worthwhile to use Google where you can. Okay, thanks, we'll see you next video. 6. ClickUp & G Sheets: In this video, I just want to go back keeping track of changes that and daily tasks that you'll be completing with your shop floor store is obviously not only furniture store, but any website you're gonna do work on. Now, like anything, it's really important to be organized and with the different platforms available to project management on the net currently. And there's really no excuse to have a pretty standard project management platform to keep track of everything you are doing. This is one way use we use it for a client side treaties with foreign sites. And essentially this is what we use to keep track of every task we can play. We can scheduling tasks. We use it to work with our team and our outsources, and it just really does allow us to be ultra organized. Now, certainly, if you've got an established, stored established business, you're probably using something like this already. But if you're new at the new business, you've just started your store or, or maybe you're just not that organized. This is one of the best platforms that we like to use because number one, it's phrase. So if we just get a pricing here, and we can say the fray forever, you get plenty of storage, unlimited tasks, unlimited users. You are limited in some of the automations, but a lot of that you're not gonna need. As I said, we simply use it for keeping track of tasks and being able to communicate to attain a different tile tasks, assigned different tasks to them that can be done on a daily basis. So I'll just go through and I'll just give you a bit of example how easy, and it's very, very simple. So essentially works on the basis of spices. So you can assign or create different spaces for different sites if you want to. Separate out spices for different types of tasks. But we generally use one Spice per site or one Spice per client, for example. And then it essentially works just like a job board. And you've got a number of different views. Generally I use that same uses this this board set up where it's just like a Post-It note. And you can drag across different tasks. Again, many of you have used these. There's others in the market, such as Trello and Asana. But click up is one we use. And then you can just drag your tasks across the board for whatever status during and in the complaint. And then anybody who's assigned these tasks, you can assign multiple people open notified when tasks are completed. So again, very simple. I just wanted to mention it because it's really important to keep track of any changes you make in any tasks you might on your site. And then you can always come back. And if there's a problem, you can always come back and actually find out where that changes very my rather than keeping multiple spreadsheets, for example, or even a handwritten bitter pipe up, just not throw it, do a day's dies. And then you can also integrate with your Google calendar or any other calendar platform. So it works quite well. Again, the other one is used by most people in their business. But if you haven't used it yet, it's very worthwhile is Google shade. So it's essentially, it's just similar to Microsoft Excel. Works pretty much design, but it's cloud-based within your Google Drive account or your Google account, any every Gmail account. If you've set up Gmail has access to this. We'll be using this when we work through some of the videos later on when we're making actually are unpaid yet it's where we might get challenges and ricotta challenges. We actually use a Google sheet to do that. And I could go shake became in how click dashboard over time. So everyone's got access to it and we can say any changes that are going on with their time. Again. Thanks and see you next video. 7. Rank Tracking Software: So in this video, we're gonna talk about rank trackers and being able to track your results and track your rankings for your keyword terms. Now, in mind, tracking rankings is still important, but you gotta be careful Iraqis rankings as entirely your focus for your results. Obviously with a Shopify store, the results are driven by your cells and by traffic. So sometimes tracking rankings and focusing on certain keywords and is not in your best interests. We need to look at the entire picture. Having said that, we always track a core group of keywords for all our Shopify stores. We have used different rank tracking software. All of them are not a 100% accurate, but the top-level tracking software, rent tracking software keep improving all the time. So the first one that I would recommend, it's reasonably well-priced Ease Program tracker used by many SEOs around the world for discounted pricing. So the basic start-up package starts at $25 a month and you get to a 100 terms. And essentially if you haven't seen her around tracking software works, it tracks your terms over time and it shows you your rankings and over the period so you can see where they're going up and down and gives you a lot more data. You can also see there's a free trial plan for this. Now, you don't actually need rank tracking software. You can do it manually. Certainly if you have any tracking, a number different keywords. But you can also track and get all the data you need within your Google search console, which we're going to go and in Gatto installing and had a use Google Search Console and some enlightened areas. So you don't actually need a rank tracker. But if you, if you desperately want to be able to track and have data o and certainly if you're looking at technical clients, so you do you during SCI for other Shopify stores, it's worthwhile having a rank trek up, set up and organized and ready to go. Now if your gonna subscribe to Iris, iris has a built-in rank tracker as well. So it's worth looking at. I refuse to do your rank tracking because then you've got one subscription to do and everything you basically need to do. So I highly recommend using it. It's pretty accurate. Locke, although I'm not a 100% accurate, but it's certainly good enough. And if you've got a budget, Iris, I would say look at using that. And the last one I'm gonna recommend is by in my SEO CI pass wait, now I have a lot of tools, but you can actually download and purchase rank tracker, which is a very powerful rank tracking software. This one I would recommend if you're on that agency level, you want to track thousands of keywords. Or you have many clients and many stores that you are actually managing. So it's, it's actually still not that expensive. So a $192 Australian per year for wreck tracker professional. You can look at this and have a role of phages. We do use this for many of our agency clients who want white lab reports. And because it does that very well, very, very accurate. And you can, you can also integrate with Google Search Console, Google Analytics, and it's got a whole host of other pages. So most of you white require or need this sort of tool, but I'll just solids routing net for anybody who's got either a very large store or managing multiple clients, for example. Okay, so just to summarize your, your options that will recommend you. Obviously you can go and if you're using another rank tracking software, you're happy with it, it's fine and you may have other options, but you can do pretty much everything you want to do with Google Search Console and Google Analytics, which is free, of course, and you can get the data you need from there. And if you desperately want a rank tracking platform, entry level would be prereq tracker. And then for upper level agency type, businesses that want to track thousands of keywords or multiple clients would recommend, recommend SCR pathway. Okay, thanks, we'll talk to you next video. 8. Foundation Keyword Research: In this video, we're going to work through doing our foundation keyword research. Now, a lot of people get overwhelmed while keyword research and really make a big deal, but it doesn't need to be complicated. Essentially, the way we like to look at it is you need to let the data provide you with information. You need to understand where the market is for what you're trying to sell. And then you need to look at it from the context of your own business. What should try and do now, what you're trying to do in the future. And that's where that, that merging of the data plus a little bit of feel and common sense comes into it. So it's not something you need to get concerned about. And also, if you make mistakes or you're not a 100% sure, maybe it your first time doing it, you know, a 100% sure whether you're doing it correctly. It's not a big deal because you can always come through and re-optimize. And for most stores and most sites, if you're really serious about your story, you're going to be tweaking and making small changes constantly as time goes on. So it's not setting it and then just forgetting about it and hoping it works. Once you start getting traffic in and you see how your customers react and you see what sort of terms you're ranking for and where that traffic is coming from, then you can start tweaking. And for example, your Google search console is going to give you ideas of, you know, you might be getting a large amount impressions for a certain term that, that's highly relevant to your product that you're trying to sell. But you're maybe on page three and page four. And that gives you the opportunity to start to target that particular term. And it might be a long-tail term you didn't really notice initially or the initial keyword research didn't provide you that that data because a roundabout, anywhere that you know, the numbers vary but it can be anywhere between 30, 50% that searches that are typed into Google on any given day. A brand new, meaning that they've never actually been typed into Google before. And when you add in things like misspellings and commas and spaces and, and all sorts of other symbols. The y Paypal type, slang, all those sort of things. It's not a surprise that a large proportion of search is brand new to Google. So that's where you can use the data as you start bringing the traffic to get an idea of other opportunities that are out there. And then also the way I like to do it. In a future video, we'll be looking at how will you serve for SEO or it's a correlation analysis platform. There's, there's economic models that they would surface. One were used where it actually helps you optimize the page even further so and using your competitors to actually understand how you should be setting up your page properly. So this is foundation keyword research and it gives you a target. But then as you tweak further, you're, you're going to find new keywords and new terms and new phrases by using the other tools and the data as well. So, so we'll just go through that, this initial phase as if we were, we were looking to do some keyword research for a new store. First thing you need to do this, I'm going to be using two tools were actually free tools. I'm gonna be using IRFs. I'm gonna be using keyword explorer, which is really, I think I mentioned in a previous video, really quite cheap at $10 for a 100 thousand credit. So you're probably not going to use all that. And, you know, even six months, maybe even a year. Silliness released initial keyword research. So I'm just gonna type in dog supplements just because I want to go and make sure my DNA would spell it right. But that's okay. Go through and set up a keyword explorer, sorry, Keywords Everywhere correctly. So if you've installed it properly, you'll have your Chrome extension up here on the right hand side. And if you click on that, we need to go to settings. And first of all, you split to make sure your and you create country. So this will be default by the United States normally. So set it amen Australia. So I'm going to sell it to Australia, and I'm going to sell it to the Australian dollar and everything else. We can leave as 0s. So now that set for Australia and then also the keywords explorer in IRFs, we're gonna make sure we're set to Australia here. It's an easy thing to miss where I've been doing keyword research before and the numbers just didn't make sense. And then you look here in your, in your own country. So okay, so we've just got a simple, this is a global shape and we use this also later on for adding our data for a collection pieties and our product pages, and then also any edits you wanna make over time. You can use this shape. You don't have to use this, but this is just the way we do it. It's a pretty simple. So we're here on this column here we're just going to have our keyword or keyword options. And then we're going to add the volume in here. And all we're gonna do is pick out some terms and phrases and themes that we think are going to work well for all these, for a homepage collection pages and products, look at the volume and then we're going to come up with we're going to use those when we're actually physically optimizing our pages as we go through later in some of the videos later on number. So this is just that foundation and it'll certainly be important for the homepage to get your SEO meter set up on that. So as you can see here, so the whole idea is obviously an example, but let's say for example, we will sell him dog supplements and the current products we're going to launch or coming onto Shopify, our official joint supplement and a dog pro body, a probiotic. So the first thing here is obviously there's two different, two different health products. So you've got a joint supplements. So that's one sort of category. And you've got a dog probiotic, which is like gut health. And then let's say we've got planned plans in the future that we're going to add in different variations of these products in the future. So we might say, OK, applicant, we think we're going to have about five products in total for our joint supplements. And we're going to have probably 56 products for site gut health and general health. So just, just thinking, practically, I would think We'll have to collections for a, for a store like this. So we'd have a joint supplement collection and gut health or general health or dog prebiotic collection. But the keyword data is going to help us make that decision anyway. So the overall theme is dog health, dog supplements. So we'll go and just do some keyword research. I'm just gonna go through, I'll do H1 and then I'll go to the next tool. So we'll do IRFs first and then we'll go and look at keywords everywhere and we see if we can come up with some keywords. So very simply, I'm gonna type in dog supplements initially. And then it search and we'll see what sort of volume came up for. So not huge volume, a 150 searches per month, 93 clicks. So there's bars actually clicking through medium difficulty. So if you denote difficulties, it's basically the y Iris gives you this metric is based on links pointing to it. So it's only a God, certainly not. Causation. The dog supplements, dog authorise supplements. So that's interesting there. Let's just open up all that. Say I'm looking for a homepage, yips, dog supplements. What I'm gonna do though, I'm gonna grab daga throw other supplements because that's got a 100 searches per month and that's relevant to our joint supplement. So we're gonna put the senior collection page. Just lay there and putting a 100 for now. And we can sort of sort them out once we've added the mean. The reason I've added it to the collection page is because I think I'm gonna uses the term arthritis in our collection page set up at some point. They've got dog joint supplements. So that's IT will do the same for that. Joint supplements. Search volume of 80, doghouse supplements, 30, not really interested. Muscle growth. So in that core term, there's not a huge amount. So let's say, let's look at dog health. Discard overview again. Does not much of a 100 searches per month. We will put that went in with that in the high implied because that's sort of a broad overview term. Dog health was, the CEO said it was 100. Let's go and look at dogs supplement for in keywords everywhere. And to see whether we get similar numbers. This LED light up my k, we're going to load out. We're gonna say we're gonna use ICT credits for that. And we're going to use 39 credits for the people also search for, say, you can see if you get a 100 thousand credits for $10, it's going to take a long time to chew through this. Dog supplements arthritis to 60. What do we say here? Dog supplements 100 say we'll put that in as well because that's just a different variation. Dogs supplements are flawless. Okay. Dog health, dog supplements, Australia. Okay. We'll put that in a homepage because that's really relevant to what we're our entire store is about. Dog supplements Australia. And Doug, supplements for homemade food. Supplement pada. Okay. We'll put dog supplement powder in here as well. Let's open up some more keywords and see whether we can find any others that are relevant. Mental health, health insurance of problems, health problems, health supplements. Let's now go to dog joint. So I'm just sort of brainstorming a little bit here just to sort of see what the markets like. Dog joint pain, dog joint supplements will put that in there already. Of course. Dog joint dog joint care. Let's put in dog joint care. And it's always important to look at the people also search for as well because you can pick up some long tells you that maybe you wouldn't find elsewhere doped fiber supplements, supplements for muscle growth. Took supplements, parasol, very similar. So now let's go now let's look at a particular product type keywords. And I didn't put the proper volumes in the ER. Doc supplements arthritis, back and forth on that. For example, Metasploit is 260. So that's a pretty nice term. I think dogs supplement parallel for memory was 30 dog joint Kay, was random but 20 dogs supplements, Australia, 90. Ok, so we're starting to build up a little bit of, a bit of an idea of where market is. Now let's look at dog joint taught keywords. Say Doug, join to join. And we'll look at fish oil now. Okay. Dog joint pain. Which offer dogs. Wow. Okay. He's now where we start to see some awesome, real reasonably good traffic official for dogs Fisher or dogs dosage, fish oil for dogs. Okay. So I'm gonna put this in a collection pages. Well, I'm going to put a top input that is 900. K What difficulties up there, but that's okay. Is visual official tablets to dogs, fish, oil, Dogs, Australia. Visual dogs refers so yeah, also ties in, you know, and if obviously it's their product, we're going to know this. But all we're looking at is the data here at the moment. Now, all go over here and get official for Dogs, UK, whatever. That Keywords Everywhere, load up these coordinates. Best official for dogs. Okay, we'll put that in. It's going to move this damn guest official for dogs. Was 40. Real interested in any of those other metrics here? For i, plankton. That's sort of a term that we could use. No, grab that in our blog post or maybe our product product description, maybe when we're referring to or comparing to, even if you don't use phytoplankton. Inner product is something where we could use any actual content when referring to its official, for example. So put that in there. Okay, so that essentially gives us enough terms to start with for collection pij run of this term edited collection patch to overhear. And because we're gonna be looking at a collection pages doing most of the heavy lifting. We're going to use these terms in a collection page, but they're also obviously going to be used in the product as well. But we're going to have some more branding in that product. And I'm just writing a description of benefits and features and those sort of things where the collection pied you're actually using to try and provide some information on the actual what the actual product is. And also, we will run about content blowup, product grid, about the features and benefits, but it'll be more about the broad idea of what the actual product is. Not so much the branding, which would be the product on the product page. Okay, so now we'll look at dog probiotic. So let's just go back and look at global probiotic. Okay, dog prebiotic Australia's put that one in. So don't parabolic Australia was 50. Pre-biotic was only 20. So pretty low volume for this one. But on the bright side, reasonably low difficulty. Pre-biotic dogs supplements, best dog parabolic, put in, best. Do probiotic. Keep him on also that Just because there's low search volume that we see a lot of terms that Mozart is ten or less or sometimes 0, and we get a lot of traffic delays. Does fellows terms to pages that are optimized for those terms. So we're just using as a relative God, not necessarily an absolute number of searches. These tools are only as good as the data going in. And I crawl the massive algorithms that crow, but I can't be a 100% accurate and it just, you say it in real time and in, at the coal face that a lot of times you get a high search volume, sometimes the other way till you get a term says there's a lot of search volume there isn't. So, so just using it as a bit of a god. Okay, we're going to have looked at dog prebiotics. If k were everywhere. That load up like a metrics, human prebiotics that dogs probably not interested in a dog prebiotic side effects based probiotics for dogs with allergies. Yeah, I love that one. That was 20. And we could go in with an example. We could go and chase really massive volume keywords. But the reality is a lot of stores that, that again, that started online, aquatic niche. And so we want to look at it as realistic as possible. Okay, dog probiotics, prebiotics, yogurts, paste as as a powder. Prebiotics to dogs. Don't prebiotic paste. Let's see whether if we taught him doped parabolic powder, we'd get any return. Now there's a list handy, so I'll put that in. Okay. But I'd probiotic obviously ease gut health. So let's type in gut health. Food. Store wrong. Maybe dog, gut health. Based on health, the best dog got health. Dog stomach problems. Okay, that's a little bit better. 30 so dog. So obviously, you know, if people were looking at searching for dog stomach problems, generally they're going to be maybe their dogs, I think their dog seagull, they've gotta be united. I've got a bit of a tummy ache or whatever niggling we're looking for solutions or causes or solutions. So and if you can start to rank for lays top attempts, you're providing a solution with the product. That it makes sense to have it optimized in your page. Again, just common sense. Tunnel, Tobin, dog, gut problems. And keywords everywhere is if anything comes up. Gastrointestinal health in dogs, dog digestive problem, remedies of digestive system function. Okay. Now we'll dig and David dog, digestion. What you can start to do once you deal with the data, you can pull back terms and phrases that you didn't necessarily think about. Dog digestive health law dialogue that you put this one in 20 days on the Rebel ten from memory. Dog stomach problems with 30 k will guide dog digestive. Dot-dot digestive problem system problems. Look over here for dog digestion. When tops I fast. Wouldn't Michael expelling x-dot digestion? A K Node.js Jin time best-fit for Doug digestion. Digestive. Digestive Doggy Dogg. We'll put down in his well, digestive K dog food. So it might not necessarily be what we're actually selling, but we can use in a content when we're creating. The medics are relevance across S side. Okay, so we're pretty well got our homepage. We've got some terms for homepage summer days who as you say, when we optimize the homepage, will use this in these terms in the homepages workers, we've got volumes here, sign for four days. And but we're just trying to get a broad foundation of where a market is right now. So with products like I mentioned, we get most of these are going to be merged and used in combination in the products as well. So we will have product two. And obviously if you have more products, there's going to be, you know, you might have obtained under this collection page. I'm so just keeping them on that structure we spoke about on how collection pages and product pages should be set up in that solar cell structure. So that's essentially how, how you can set up your foundation keyword research. It's not rocket science, it's just using common sense and letting the data actually provide you with information on your market. And you can say, you can dig deeper and start pickup some terms that maybe you weren't necessarily thinking about. But it's important to get the foundation reasonably solid. And as I mentioned later on, when we work with some of the tools such as surface yo, we can optimize even further and the data hopes is there more hypovolemic sense? We'll see you next video. 9. Shopify Site Structure & Planning: Okay, in this video, we're just going to go through our site structure and how it has implications for the rest of our store, and how Shopify setup natively in the considerations with that. And then the sort of overall broad view of an e-commerce store structure. So if you remember we, In a previous video, I went through a bit of foundation keyword research and this, by providing this keyword research and giving us this data, it also helps us understand how we're going to structure our store because they're grouped L terms and phrases into two different collections from at two different types of products we are going to be selling. In this example, we're going to, we said we were going to have future products of the fishery, joint supplement and future products for the dog prebiotic, even though we might only be launching with one product age. So for example, we're going to have to Fisher or supplements and to dog probiotic supplements as we talked through the structure. So we've got our homepage. So I mean, this is a very common sense structure and setup, and it's really easy to get your head around, but it's also really easy to, to get messed up if you don't think about how it works. So this is a pretty standard e-commerce setup. You have your homepage and then under the homepage you have your collection pages. So on other platforms such as Woo Commerce, This would be category pages. And within those category pages you have relevant products which are in those collections. Now, it goes without saying if you've separated or you've, you've grouped your collection pages into two different collections, or could be ten collections if you've got that many collections that you want to group similar products in that collection. And the thata euro collections are the grad of relevancy each collection is going to have and the better chance they're going to have with ranking and bringing that traffic. The difficulty comes when you've only got a small number of products or a very small number of collections, but you still need to consider the setup in a similar way. So this sort of silo setup where you have a homepage to collection to product pages and relevant product pages is important to keep that consideration. Even when we have, we've got stores with one or two products, we still build a collection page. And it will store we work with it's got two products. They're very, very similar. So we have one collection and then to products, and we use that collection page and to provide highly or high relevance and power to our product pages. And that helps him Ghani, organic exposure and traffic. So don't neglect collection pages. They're there for a reason. And the more you can utilize them in the right way, the better your stores gonna perform. We see a lot of stores where they have that flat structure from the home directory, the Pollock pages, and does not need to do that. And when you've got this set up and this doesn't necessarily mean that you're depending on how you set up your menu and your landing pages. It doesn't necessarily mean people are always going to be landing on collection pages that, but it'll help rank the product pages. So let's do more coming at that first clip to the product page. But this collection page flow as helped the performance of a product pages. And then of course, if you've got a very large, so lots of products not so Collection deliver makes more sense to have this collection setup. So again, it's common sense, but you just need to think about why is this, why? And then also, you'll, in many, many circumstances, you'll have a blog post. This my blog. Actual blog where you've got many posts. This may be Shopify as native blog setup. We like to do it in a different way. Generally with using word press, a WordPress blog on either a subdomain or even a separate domain. And we run that essentially alongside our Shopify store, but it's still serves the same purpose. We use WordPress obviously because it's a dedicated bloating book blogging platform. That's what it was designed for. And it does a much better job of blogging. Having said that, the Shopify blog setup is fine, that's much easier to just get going that way. And then later on as you build the traffic and grow, you can always move your Shopify blog to a Wordpress setup once that returns there and it's worthwhile doing. So. For example, we haven't gone through actually optimizing our homepages and collection parties yet. So we're just going to broadly look at how we would structure these pages. So we're going to look at our store as being a dog supplement store for Australia. So the homepage would be our homepage for dogs supplement store, simple and common sense. And then a collection one would be L, joint supplement. So we would call our fish oil is is their main term. But we look at adding further joint supplements later on. So this is not naming our page at the moment. This is just giving you that broad structure of how it's going to actually work. So this would be a joint supplement collection. And then this one would be L. Look TO other products are going to be in the dog probiotic range or gut health. So we will have this as L. Over much scholar, I've got health collection. Now, keep in mind if you're homepage in your store is optimized for the dogs, then having gut health and joint supplement as your collection pages irrelevant is gonna be four, obviously dogs. So, but we'll work through that when we optimize their collection pages in detail. And then obviously we have our products. So now we will have this might be fish oil, the dogs. And this will not be a second product was glucosamine and might be a glucosamine. Wu. The dogs. Again, not heavily optimizing it just for to illustrate the structure. And then I'll gut health. This one might be dope probiotic. And we might bring in a dog prebiotic 4l, next product. So obviously we've grouped our products clearly and with relevance to our collection pages for both of them. And then the blog, the blog is gonna be set up as, as a, you know, we might look at just setting it up as a content blog to talk about animal health. So it'll just be one blog and we'll be linking back to our collection pages and product pages as we build out that blob. But that's just a very broad overview, simple concept of how the structure of a Shopify for our page works. And then how you use your keyword research and the the actual products that are going to be selling any store. Yeah, you would look at look at structuring your store. Again, this is really simple. A lot of you know this already, but it's amazing how many stores we see that a bill with no real strategy from the get-go to structure a store properly. So it's important, it's important to get it right from the start because we're working with the store at the moment, for example, had thousands of products across many, many different categories. And there's no strategy and the jumbled up in a massive mess. Interestingly, store actually make sales, but it's not doing as well as good organically. And Google just does not understand what the story's about. So by starting to pull it apart and actually build a structure around it properly, it's going to see an improvement for that particular store. So I hope they don't make sense, really simple, but don't miss opportunities to set your store up properly from the start. And then depending on how far Daniel, the track you are, if if it's a real mess, you need to look at it. You can always change easily changed products into collections. You can create new collections. You can throw one re-direct and do a lot of things to, to fix a structure if, if it's a problem. And we can go through that in light of videos. Okay, thanks. We'll see you next video. 10. Sub Domain Considerations: Okay, in this video, I briefly want to talk about your sub-domain. Now this is really only going to be relevant to those that have not set up their Shopify store it, and are about to setup this Shopify store. Considering your sub-domain can be useful and important. Certainly when we move into the off-page parts of optimizing a store. So having links coming to your store from external resources around the internet and endorsements from other sites around the net. We can utilize this sub-domain to help improve the exposure of your store. If you have an existing store, there's no need to go and change this sub-domain. In. In fact, you would need to completely stop your existing store changes sub-domain, and then create your new store. And that's not something you're really gonna wanna do. Certainly if you're doing well, if you've only just started in the store is not doing anything yet, you've got no traffic and you're making ourselves, you may want to consider coming back and changing is sub-domain. And I'll explain why now. So the lice Shopify works. Obviously many of you already know this. But when you set up your Shopify store, it sits on the Shopify service. And for each store, the system creates a sub-domain, such as this one here. I'm trying to highlight. And that sub-domain would be PET supplement australia dot my So if you type that into a browser, it will go to your store. Then when you purchase your domain and you connect your domain up through the Shopify system, this sub-domain will be redirected to your new domain, the actual URL that you purchased that you want your store to be, to reside on 12z connected though you can still put this URL is subdomain URL in a browser and it will redirect to the store. This URL will also Indexing Google. So the reason you would want to consider how you set up your sub-domain is important. Don't just go and add your name in here. What you wanna do is make sure you're adding in your main topics or keywords that we discussed in the previous video into your sub-domain. So for this example, we would add Pet supplements in Australia. We've got all the keywords we want in there. And we would create our sub-domain as that, it'll become much clearer of why we do this specifically when we move into the off-page component of the course. But this is just a consideration when you're creating a sub-domain for anyone that has not set up their Shopify Store before. Just put a little bit of thought into how you're going to set this up and use the core key words where you can. You cannot use a sub-domain that's already been used by someone else around the world. So it will have to be unique and you'll get an error here if you add something in Spain news before. So obviously this one is no error and we can use this as our sub-domain. Okay, so that was just a brief video on how you should consider setting up your sub-domain. Thanks, and we'll see you next video. 11. A Word On Domain Names: Okay, in this video, we're gonna talk about the importance of your domain name. Now if you already have a Shopify store setup, it's established you're generating traffic and generating sales. More than likely you're not going to want to change your domain and that's absolutely fine. And having a domain name that's already working in a stall, it's working. You don't want to try and fix something that's not broken. But for many of you, you'll be starting out either just having built your store or maybe you haven't connected a domain yet. Or you're actually thinking about charging of a domain. Or you're actually at that stage where you're just brainstorming ideas to start your store. So we can use this example here of, let's say you were trying to start a store selling pet supplements. So I'm just going to work through the numbers and the different options you have when the approach you should be taking when you're looking at your domain names. Now, first of all, it does certainly help having a core keyword for your topic in your domain name. So if we're selling pet supplements, the obvious choice keyword to have in your domain is pet. You could also have dog, you could have cat. You could have a number of other variations. But in this particular example, we're looking at selling a wide range of pet supplements. So the main core keyword for us would be PET and then a secondary keyword would be supplements. But supplements could be seen by Google as supplements. The humans that could be sent for supplements as animals. Whereas PET, it's very clear to Google and also human beings that this store has something to do with pets. So the three main options you would look at is a partial brand domain and exact match domain and a complete brand domain. Now when you go and register is the one you actually choose might not be available. So then you have to alter your actual domain so you can register it. This one, for example, is already registered pet, very big site, popular site for pet lovers. So we wouldn't be able to register this, but this just gives us a bit of an idea of how you could approach it. So the first one is what we call a partial brand. So we've got the keyword in a domain, and then we've got the branded section in a domain as well. So it becomes pet So that has become a brown that Brandon itself plus it's got the keyword in the domain. So the, the advantage of that is you have the keyword, the main keyword in a domain, and you can actually use it as a brand. The next one we're gonna look at is an exact match domain. Now, you can see here we've chosen pet supplements So you essentially have all the elements of your keywords in a domain. The advantages of this, you get more than one keyword in the domain. But the disadvantage of it, there's a number of different, different disadvantages. It's more difficult obviously to brand a domain like this because it's more generic. You will still have some webmasters out there talking about this is the best way to create a domain. But in the past, Google has looked at domains like use exact match, match domains unfavorably, but they're always changing. So ten years ago and exact match domain, you could almost rank anything you wanted. If you had the exact match domain for your main keyword. Then they looked at suppressing exact match domain and it became much more difficult at 1. In the past few years ago, it was almost impossible to rank an exact match domain if you weren't doing the work correctly. And now exact match domain names have become more in favor, but still they come with inherent problems. So we generally don't look at using exact match domains are less where testing or we really want to go super aggressive with a store. But generally we don't do that because we want to brand our stores, our clients want to brand their stores. So we want that brand and the element in the domain. So that's the exact match. You can use it if you want, but generally we don't do it. Then the next one, the last one is a complete branded domain, so it doesn't have the pet elements. So the core keyword in the domain, it's just essentially a brand. So the disadvantage of this is you don't have the keyword in the domain. And Google is not as easily going to be able to understand on the front end exactly what your story is about. Although if you set your store up, it's certainly going to understand. But it might not have the same benefit as a domain that has the core keyword in it. The benefit of this is you can then go a lot broader with your particular domain. So let's say you started selling pet supplements and then you want it to move into human supplements. You could actually, with a domain like this, there's no problem doing that from a brand perspective because you can, you've got much more flexibility in where you wanna go. So you need to think about where the future of your store is going to be, where your, what your approach is going to be and then you can work from that. As mentioned generally, the one we use most often is a partial brand, a domain where we can brand the actual domain and use it in our story, using in our other promotional materials. Plus we get the benefit of the keyword or, or at least one of the main keywords in the domain. So I hope that makes sense. That's just a bit of a conceptual view on how we approach a domain. As I mentioned, if you've already got your domain set up and you've done a lot of work. There's no need to change it. But it gives you, does help having an understanding of the importance of the domain name for your particular store. Okay, thanks, we'll see you next video. 12. Theme Considerations: In this video, we're gonna talk about theme considerations. And after working with many different names in Shopify at the last few years, with broken it down into sort of four main categories we look at when we're looking to use the same that has all the elements that are important for SEO. There are many different times in the market and there are more themes coming out all the time. So it's important to understand what to look for when you're considering ethane. And understand how that theme implicate your SEO efforts and whether you're gonna need to make any extra changes or coded edits, et cetera. And to ensure that theme has foundations that are correct. So obviously when you start a straw or you've got your existing story, one of the first things is you want your store to look, to look good, and you want the customer to come to your store, and it looks professional and they're going to make a purchase. So conversion is important. And conversion is important for SEO it because certainly you'll have your analytics and your Search Console setup and do contract those conversions. And the more conversions you Mike, and the more ton on pij when people are engaging with your site, they're actually ranking signals. So you want to make sure obviously not only for sales, but you want to make those conversions within your theme and for your products. So it is important from an SEO perspective to look at the different features that themes that HCN has. So we're gonna talk about in this particular video, we'll go through some of the features that you might want to look at. The next few videos within this lesson area and that we separate videos. We're gonna talk about Spade, the importance of hashtags and hashtags setup. And then we're going to talk about filters and how canonical and now index tags on pages are important and understand the implications of those. So just in this video, we'll talk a little bit more about phages now say, as, as mentioned, obviously you wanna make sure you have features on your site that can help conversion and that Moby elements like upsells and pop-ups. And you want to have those features that are actually in in raw areas on your side to maximize those conversions. So what I'm going to do now is just go over it and we'll look at two things we actually use for our client sites and also our insights to things we were quite happy with it. I have the limitations like nothing's perfect, but it's a good starting point, good validation for the fame. So we'll go and have look at the famous now. So the first thing that we use a lot, ease, I think put you beautifies. So it's, it's quite well known, quite popular, random it, it's got a lot of different phases are not gonna go into them specifically in this video because you can go to the site, the and macrophages and see what, what might suit you. So, but it certainly does have a lot of the elements and foundation elements to make sure that not only you stall loads quick, looks good, and converts Well, it just really does allow you to set your store up and get the ball running immediately. The second one that we use is all 0s. A company called Added Sandbox at it, sorry, adult sandbox. And they have a number of different themes. We use a TRB, I think quite a lot. These things are not that cheap, their size, the turbine Portland is rent 50 rolls for example. But it's, it's sort of an ever growing fame. This support is really good and I certainly bool standard testing time and we're gonna go through, in the next few videos, we'll go through some of the elements and make the same things ideal and good for we're looking for. So in the next video we're gonna look at Page uploads or page load speed and we'll discuss that, how to check it for anything that you're looking at. And we'll go through that process. 13. Theme Speed: Okay, in this video, we're going to look at checking the site or the theme speed. Now, speed is a core ranking in Google. It's obvious and common sense. So faster your site is, the more chance your customer or your visitor is going to engage with the site, they're going to browse again to navigate sites that, excuse me, sights set a slow that the pages load slowed the images load slow. Customers are going to click out of the site and you're gonna get that higher bounce, right? You want your theme as fast as possible. Now, Shopify is limited with its bait essentially because we didn't have access to the server side of Shopify. It's a third party platforms, so we're going to have access to be able to optimize spades from a server-side. But we do have the choice to make decisions on themes. And then we can also look at optimizing the spate of famous with some extra features and extra coding we could do on the backend and that's video to come in the course. But the best starting point is to find the thing that's actually fast. So there's a lot of times they're there that'll satisfy the fast, but you obviously need to double-check that they actually are. So first thing you can do is many benign or another site, but you can get a GT metrics, which is this side here, gt And there's a link in the materials to this site. And the other one is tools dot And there's a link there as well for this side, and we dislike to check both of these will give different results essentially because gt metrics is a service that we can actually use this service to speed up your site. So they generally tend to have higher page load speed performance when you actually put your site in here, it'll show higher page. Let's pay them actually pinned them will essentially because geometrics, that service said, I want you to go on and book their service to improve your pipes. Bateson's thing is if you have a really amazing spade and gt metrics, you know your Systrom pretty well, but OK, I see that when we look at these three themes. So first thing we'll do is Greg looked at them. I store for the bid phi. And this is actually on a subdomain. And we're gonna put that into gt metrics. If you sign up for free, you can actually change the destination. So you can change the destination to around the world. Wherever you are in the world to show how fast that site loads around the world. So we're going to test this side. And then I will also put it in here. This one we can change the the location on the using this drop down box and we'll start the test. So I'll just let us run. Okay, so the GT metrics under G beautified demo has completed. And you can see here we've got a full loaded time or 3.7 seconds and it's just on the homepage. And then the good thing about these tools, I give you indication of where the problems are. So here are all the elements of the page load. And we can go to a waterfall and actually shows us exactly what element he's taking up the most time. And that's how when we look at optimizing the page load speed, when we actually go and optimize for spade, we can actually pinpoint where the bottlenecks are. But 3.7 seconds out of the box for I shall provide theme is actually not too bad. We want to try and get it as close to two seconds around as we can Shopify. And it's difficult to get under two seconds, but it is possible. But it does also depends. So and this is just the homepage. It does all also depend on how you've optimized your images. Sorry, the beautified theme here, how you've optimized your images and how you've actually built the site on, on your end as well. So we don't know whether they've actually optimize the images of correctly here and the elements of images here and some other parts of the store. So, so it's possible on this particular build out that they could have this lot faster. But we're not sure because we don't know what they've actually done when they built that site. So but my point is, it's out of the box. It's a reasonably fast fame and it's a good starting point. So now we're gonna go into the design and grab the turbine Portland theme. And we'll grab the demo. And we're gonna put that into GTA metrics. Actually, just before we do that, we'll go and have look at the load speed in Pingdom for the reunify theme. And you can say it's a little bit quicker, which I mentioned. I generally have a quicker, quicker metric than gt metrics. And again, you can see same sort of process. You can see where and the actual bottlenecks are in the page load of your particular site. And there's a waterfall here you can check out as well. Okay, so now we'll just go back to the homepage both days and we'll check at the speed of the turbine Portland theme. We'll put it in there and we'll let that run. And then we'll do the same for Pingdom. Just make sure you're always using the same location when you're testing between the two sides, or when you're actually testing between themes to make sure you get an accurate result. Okay, so gt metrics is run on a term by theme and you can see this is much higher at 5.7 seconds on our because we worked with them a lot that we can reduce this quite a lot. But it gives you a bit of a comparison between the two beautified the TRB, I think. And if we look at the turbine fame on Pingdom, We can say it's even lower than the computer platform. So we essentially grade both. They seems Turandot, bad sign for speed, plus a thoroughly other features we want in a store. So this is why we choose to actually use a seems quite a bit. And we'll go through some of the other elements, hashtags and canonicals, no index and filters in the next few videos. So that just gives you an idea as a starting point to test the spate of a theme before you actually purchase it or install it. It makes sense to do that. Say you're not spending time and money and investment miter on to try and optimize a theme that might I be limited in what sort of spit optimization you can do? Okay, next video, we're gonna talk about the importance of hashtags and things, had a check them and discussed the implications for SEO. 14. Theme Heading (H tag) Checks: Okay, in this video, I'm going to discuss the importance of hashtags, where they are located on your store, and how some things don't actually have hashtags setup correctly. Now, as I mentioned in one of the first videos in this particular lesson topic, that there are many, many things that keep coming out onto the market and developers tend to build them, especially that I don't understand this year that well, they tend to bill them for the aesthetic appeal and some of the technical parts of the site and not set up correctly. So you want to make sure and just double-check where all your hashtags setup in your store before you actually decide on a particular thing. So we wanna make sure that we have height one tags on all our pages and we want to make sure that the rod spot now, first of all, if they're not, it's no big deal because we can actually have them coded by. You can hire a Kyrie might have one in house or developed to actually, and it's not that expensive to have them gone like that changes for the hashtags and Bhutanese prices for them to do. But again, it makes sense if you don't wanna go through that process, is to find the thing that actually has an already set up in the wrong way. So, so we're going to check the collection pages and the product pages and just see where are our hashtags are on, on F store. So this is the turbine theme. So we would expect that the height h1 tag, which is the most important hashtag and gives Google the most relevance to your page would be this here, this style. And then you would expect that the, possibly the product totals are hedged h2 or h3 for example. And then you've got some sada sections here, which by the way can be turned off in, in my same. So just because it's showing on the demo doesn't mean I have to pay them. And then you've got more elements down here. So right-click go to view page source, and then it comes to the page source. And what we're gonna do is we're going to go Control F. And you can see we've got a little drop-down box. Depending on what browser you use a maybe somewhere else on the screen. And then you're going to type in the closing tag of a height one, which is just this here that I've highlighted. And then you can hit enter. And what it'll do, it'll go and find the height one tags on the, on the page. So you can see here for this particular thing, the height one is actually the style tag. So sorry, the Seil text, Yes, so that's actually the height one. We can say that that's where he said, you just want to use the up and down arrows to see whether there's any other hydrogens on the pipe. You essentially don't want more than, more than one height, one tag on a page. And you can see if I'm clicking the undoes nine, well, that's it. So now let's go to the beautiful Same were in the collection here. Again, we go right-click control f and we're going to hit Enter because we're qualia or tagging already. And you can see him hitting enter. And there's no height h1 tag on the page. So we'll change. We've got H2, okay, so we can see that the main heading here of this page is actually a hedge to we like to have all our title had one H1 per page. So what we do with the beautifies is we actually code this out to make sure that our title of a page you is actually a height one rather than H2. If we just click on down further, for this particular example, it doesn't actually matter that much because there's H2 is a top level heading tag and there's only one of them. So the main thing is that I only have one top-level hashtag. But if you can make at height one, it's the why we do it and we've labeled works better than having it as a hedge to. But there's no problem using a hedge to as your top-level header tag as long as as only one on the page. And then we can look at ice trays. And you can say it is height straight egg. So these are the subheadings. Probably some height falls and the layer less. So you can see the, as the hierarchy works down, it's set up for the only thing that would make it a little more optimized is to have this header tag as a height one. And as I mentioned, when we use the beautiful thing, we carried this out to make sure all the collection page titles are H1. Okay, so now we're gonna look at a product. I'm just going to a product on the beautified and we've got to a product on Poland. Something. Right-click go to View Page Source, Control F. Look for our closing height h1 tag. And we can say that the heading tag is actually the product title. This is how we locked the habit. And then again, same process. Make sure there's no other hashtags. So happy with that, said there's not much we need to do on TBI Poland. So then if we go to a product page on the beautified right-click, go to View Page Source. Sign prices. Hit Enter. And we can say how high each one is, product total. So 20 set up correctly on this page. Again, we can look for how other tags if we need. But the main thing we're looking at here is to make sure we've got one top level heading tag and it's in the correct place. So the main takeaway from this is check your hashtags and it'll give you an audio. What extra investment or working in an eight. If you're, if you're really adamant, you want that particular theme and you've done is spade. You're spade checks and it fame you want, then you're going to need to invest more if your hashtags aren't set up correctly. We are saying some things where there are ten height h1 tags on the page and that's just not a good way to start and confuses Google. You, Google comes to the PIJ and doesn't understand what is the most relevant tag on the page. So you get these concept where Google doesn't actually understand what the most important part of the package and what it's about. So it's important that you hadn't set up correctly. And then also I've seen things with now hashtags on Fridays at all. Say, it's important to go through this process. Again, it's not a big deal if you don't have them, it's just going to cost a little more and talk a bit more time. And if you don't have setup on the existing fame in the first place. And the thing you are looking at the purchase. Okay, that gives you an idea on hashtags why we want to look at them the next, in the next video in this lesson series, we're going to talk about canonicals now index and filters. 15. Theme Canonical & Filter Checks: Okay, in this video, we're going to go through what canonical quantization is and why it's important with a CMS stores. Now if your non-technical and this is brand new to you, it's going to take a little bit of time. So one of the good resources you can go to slash SEI slash clinical, canonical quantization and difficult to pronounce sometimes. And you can go through and actually write about what a canonical tag is and why it's important for all sites. So this radius. Now what is a canonical tag? A canonical tag is while telling search engine engines at a specific URL represents some master copy of a page. Using the canonical tag prevents problems caused by identical or duplicate content appearing on multiple URLs. Practically speaking, the cannon canonical tag tells search engines which version of the URL you want to appear in the search results. So just keep that in mind. So essentially, it's the, it's telling the search engine in the mask important engine for us is at Google that we might have multiple pages, but we want disco page to be the one you take note of when you bring all the pages together. So the example we're going to use or the way we're going to look at it for our themes here is with filters. So here we have just kinda go to all. So here we have a collection on the same slash collections, slash life is. So this is a top-level collection. This URL here is the URL we want Google to index. We've optimized the correctly, we're going to set it up correctly. We might put some content below the fold here, but the product grid and optimize this page. Now if we're going to use filters and there's many things that have filters, and we click on a filter and you can say that the URL changes. But essentially what's happening is because always products a lever or most of the Mileva. And we click on let up for the filter. You can see it brings up a lot of the same products. I think there's one lesson here. And then if you created more filters, you might have a hippie different filters and the monomial one product in them. So essentially you end up with, within his one collection, you end up with filters that have more than one product. So you've got a pied with very thin content, not much content on a, if a put content below the fold here, that content's gonna be duplicated. The page title is going to be duplicated, and all the other elements of optimized is gonna be duplicated on net's filled two pages. So unless we actually go into current and actually make these pilots completely United States filter pie this side by adding more unique content at the bottom, which must seems unable the United Way I think is one of two things in the market that are able to do that. Then we're going to, we're not going to want to have Google the ability to actually index days filter pages because they're going to be duplicate and duplicate content is something that Google, the Google algorithms do not lie. So what we generally like to do is make sure that these filter pages. And not able to be indexed in Google. Now there's two ways to do that. This thing doesn't have it set up automatically, do that, sometimes do. So. What you find is, if Google is able to indexes page, there's two things you need to check. You need to check, first of all, the euro. If the URL looks like this with no question mark in the euro, that's one song Google is able to index it. If there is a question mark before the filter like this, then your thumb is set up correctly. And more than likely Google's not going to be able to index that page. But you also need to check one of the thing, you need to come to the page source. And you need to check the canonical URL, which Moses speaking about here. So we can say same as we did in a hashtag video. We want to search for the canonical tag, and this is the canonical tag here, rho canonical. So what this is telling Google is the canonical page for this page. This one here, loafers is actually that URL. So it's actually the euro that the tag creates. So this is telling Google that this is the main page we want you to index. So not only is Google indexing the mind collection page like this, it's also able to index the tag, the filter page. So we're gonna end up with duplicate content issues. I'm not gonna go into in this video how we actually fix it because it's a simple bit of code we can add in the backend that'll be in another video to fix that if you've got this problem. And that's how you need to check whether these pages are indexed. So essentially we only want Google Books to be able to index these collections. Life his patch, not all the filter pages. So that's how you need to check it. You need to check this Rayleigh is page. You need to check the URL for the filter. If the URL is without a question mark, more than likely taboo to be indexed by Google. And then also check the source code to see what the canonical 0s in. Sometimes you might find these canonical for the filter. That the canonical will all always override the URL. So if we check the canonical, just, sorry, just drawn near on the filter will get to that source package. And he's a canonical here. The Canonical law as I wrote here, L. So if this canonical here is actually the mine collection paid, which would only be this part of the euro. Then you'll find then a tiny indexing the collection package. But because the canonical showing the actual page, then it means always Total pages can actually be indexed. So again, if you're researching fame skis, just go through this process or you understand some of the elements you're going to need to deal with. Once famous installed a bunch Assad as long as you have the choice if you want to allow these filter pages to actually be indexed in Google. But then you run the risk of having thin content penalties. Duplicate content, and the Panda algorithm, Google algorithm can actually suppress the pieties and potentially suppressing and task sides. So you just need to understand the implications there. Okay, now that was a little technical for anyone who's new to SEO. But one of the things you need to check with your store. As mentioned, don't worry if things don't make sense on your fame and you'll store when you're actually checking the canonical tags, we're gonna work through how to deal with it in some of the upcoming videos. Okay, thanks, we'll say in the next video. 16. Apps We Use & Recommend: Okay, in this video, I just want to talk about the cool apps that we install on any new Shopify store and any store we're working with. Now, what I've tried to present here are all the apps, either free or have a free trial. A number of them are also paid if you want the full features. Some of them have a free version and then you can upgrade if you want all of Hs. But essentially it gives you the option to at least have a free trial on all of these apps. If you use all of them, it can get a little expensive, but it's still that provides you essentially old foundation apps you need from an SEO point of view. Obviously you're going to have a number of different apps if you're wanting different pages for your store and you use another, you have other features that are working with in your store for other reasons. But basically acts we use from an SEO perspective. So I'll work through them and then we'll just go have a look at them in the app store. We won't go through how to use them specifically. There'll be in future videos, but I'll just give you a broad overview of what they are and why we use them. So the first one is a bulk Image Edit app by hex Tom. We use this to bulk image or sorry, bulk. It is all our images. We can do things like changing the fall 19 bulk alt text. Also squaring images and that helps from a user point of view to hope conversions and make sure your layouts looks like shy, especially when you've got thousands of products. We can do that in bulk the space. So we can optimize the image load time by minimizing the images in bulk synapse. This is a really handy app. It's raised much shape for what it does. And actually you can make changes, especially a number of different, you've got products not changing them a lot. You can actually install, we make the changes and then uninstall it. Say you purchase it for one month only because it is automatically recurring price and then actually uninstall the app and the challenges will remain. The next one is high. Postpaid is probably the most expensive app. I think it's $39 a month. But it's the most comprehensive spade app on the market that we've found. The support is really good. Also, said the app will actually optimize every element of your store, rather than just making the spade on the front end quicker actually goes into the code and minimizes. Code, really goes deep into optimizing the Sperry stored how your stall loads. And so when you then go and actually tested in tools like gt metrics and Pingdom and the Google PageSpeed Insights, you actually will get changes and improvements where some of the other speedups I just work differently on the front end and it doesn't actually change the actual scores. You'll get a nice tools, which is actually important because those tools. And use Netflix or more Googlers actually looking for, so you need an in-depth spade Optimization. The next one is, many of you might use this Clavey area. So this is actually an email software or an email platform. You can use many different ML platforms, but this one we found works really well for it's specifically set up for a commerce. You can do lots about things with get. That's cool functionality for a commerce. The reason a good ML platform is important for SEO is simply to ensure that the traffic driving to your store is the traffic that it actually has buyer intent. And they're going to engage with your pages and your product. And that actually is a ranking signal for variable. Say, you only ensure that you actually have, first of all, and in our platform on the backend, that can really target your customers and push your list back your store in the right way. So even though it's not directly related to SEO, because its traffic coming to your store. That's certainly important. Then the next review apps, the phrase that we use, looks, you're judged on May. The three days mightily because they've got really good support and because they provide and the phases of having uses, the ability to leave a review on products. And then also ensuring that the schema and the snippets are set up correctly. But the really good thing we like about these particular review apps that they have bright support. So if there are any errors with the schema, for example, all the other features within yep, you can contact them and get them fixed pretty well straightaway. So there's many, many different review apps on the market, but there's a thread that hadn't phages we like. And my thing is support is great. The next one is an app called api's in essentially all this app does is allow you to add content below product wheat on your collection pages. So the default shorter fib layout doesn't allow this. There certainly page gotos and some things will Alice with which is really an important feature where you can add more content and still ensure you have a good looking page on your collection page so that users can come into that page, view the page, the products there. It's still great user experience, but you can also add more content and optimize the page correctly. So essentially this is only an app that you would use. Your theme or your page builder doesn't allow you to add content below the collection, the product grid on a collection page. It's just a tool to do that. The next one is Schema plus this is the most, well, it's one of the most comprehensive schema apps on the market and certainly the top three. The main reason we lock this is again, the support is great so they'll come and fix any errors or warnings that you have on your particular fame. But add died at Fix up for us all say, this is why we use these guys. And then the last one is called Shop sheriff. And this is actually an IMP apps, so Accelerated Mobile Pages. And you'll learn more about that as you go into those, into the videos talking about IMP. Again, really good support. And probably the main reason we use this app. So this guy I have looked at Bayes or in the absolute designer would very quickly and get a bit more of an idea of Adam. Okay, so here's the bulk image edit images Yo app. For a hexagon, simply you can search for any app store. It's got many great reviews. There is a free plan available and you can read all the phases and different things they can do how they recommended. The next one is, as I mentioned, schema plus ratio by uppercase branch. This is when you want to be looking for, again, high, high quality reviews. There's a seven-day free trial and then it's $15 a month. Next one is IM Pei by Shop sheriff. And this is the IMP recommended. You can say He first RVs, a lot of them is a free plan available so that it's a good option to get started with IMP if you don't know what IMP does and what the benefits are, you'll learn more about that in videos to follow. But it does really helped with SEO. Here's the hopper spade advanced paid app. Again, the most comprehensive app on the market, we think for spade optimization. And if you look at the description here, you can say all the features that it has and how it actually looks, optimizing your store a spade. This is the opposite. App. Free, totally free. So I know a monthly recurring, who know a onetime cost say, and this is the content below that product with non e collection pages. And if you don't have the ability to do that with your, with your fame or your page builder. And then just last rate the product review apps, judge me, has a free plan available. Many, many reviews very established that sandwich looks falls directly or 4.94 thousand reviews for a day free trial. And the good thing about this one is you can upload, I think you can do it, your power and just be o. But this essentially is an app and the main feature is you can upload. It is with reviewed. All the customers can now upload photos and they probably has the most features. Has a lot of little bit pages with a Mao and retargeting and that sort of thing. And the white integrates with much names. So all I'm going to do is give you an idea of a core app, show you what we use, what your potential costs are. There are free trials on all of them, all afraid and you weren't more better. Benefits is a days as we work through the future videos. But you'll notice if you haven't already, that we have knowledge in so a so-called SEO app. The reason for that is, SEO is still a process of making decisions. So most SEO apps in the market, all I do is essentially they will allow the process to be more efficient. So there are some really good apps out there where you can actually make changes to pilots in bulk for titles and image, alt tags, descriptions, and many, many of the things you will do manually, but you can actually do them in bulk. And that's the main thing that SELF stupid. I don't actually, in our opinion, that I'm essentially help you store rank better. That is to provide more efficiency for we still need to make a decision on what you, what changes and what else you're going to make an SEO. That's why every store we work with, we still got through my Chinese menu in the pages. Because you actually want a little bit of context when you're looking at a product, we're looking at a collection page and the context of that Pij and what the user or the customer might be looking at. And that actually helps with your SEO as well. Because not only are we looking for the data to tell us how to optimize the page, we want that context around it as well. And that's really important and you can only get better at that with experience in the mortgage. Okay, thanks. We'll see you next video. 17. How To Get Your 30% OFF Discounts For Schema Plus & ShopSherrif AMP: In this video, we're going to discuss how to get your 30% off for life discounts for two of the most important apps we use national fi stores, schema plus and shop sheriff IMP. We've discussed those in previous videos. Now these two apps are the core of why we get results when we put all our processes together. And then you use these two apps, we just continue to rank and increase their traffic. So because of that, we've been able to partner up with these two app developers and get some exclusive 30% for life discounts For you guys are in this course. So for schema Plassey come to uppercase brands slash partners slash AECOM excess. Yeah, there's a link in a material section and you login to activate your coupon here. And for sharp sheriff IMP, and there's a free version of shop Share. So you install just using the standard app install from the app store first. And then when you want to upgrade to to to engage all the pages of sharp Sheriff, I'm P. Then you can use this URL and activate your coupon here. This is exclusive URL to us. And then you'll discount will be applied when you upgrade. So I'd highly recommend you use these apps. We've given some information on how you can do certainly for schema plus hey, can do it manually. But if you really want to get results and you want to be using both these apps to their deformability. Okay, thanks. We'll see you next video. 18. Introduction To Google Search Console: In this video, we're just gonna go through how to work with Google search console. Now Google Search Console, certainly something you want to install or connect to your store. Google provides all the data that you need through Google Search Console. And it makes sense to understand what Google is actually or how Google is viewing your site helps understanding your site. And it will show you whether there are any issues. So a lot of times we think that we've got that all set up correctly and there's no issues at all in, once you get into Google Search Console and dig down into Google Search Console, you'll notice that there are warnings or areas that you didn't know exist. And if Google saying them, then obviously we want to get in there and try and optimize and fix them as much as we possibly can to connect your store to Google search console. It's very simple. I'm not gonna go through how to do this because there's many videos online in YouTube where you can do it. So for example, you can just come to YouTube typing, setting up Google Search Console Shopify or for Shopify. And this is just the first video that popped up for me. And this guy goes through the process really simply and in the right way. So that's what I would recommend you do. It's pretty simple to do. But once you've actually set your store, your store up with Google Search Console. It's the URL to login is search dot slash says Search Console. So now we'll discount look at an actual live store that is connected to Google Search Console and work through some of the elements of the tool. So once you've connected your store and you login, obviously if, if it's a brand new store and you have no traffic, you're going to have no data. And it might even say processing and come back lighter. It takes a few days to actually crawl your store girl, any information in there. If you're still has been allowed for awhile and it's data in a, you're going to, it's going to pull back a screen similar to this. So this is the, essentially the dashboard for Google Search Console. And this gives you a bit of an overview of performance. So on this screen it gives you the total web clicks or say, oh clicks actually 3D site. And keep in mind, this is organics. Alice doesn't take into account. I'm a Facebook traffic or Google shopping, traffic, etc. It's just organic search traffic coming in via Google and Google search. Then it down here just shows you now view the pages. So it shows that we've got four pages with areas and I've afford 800 pages on this particular side that a valid scientists give, gives you a bit of an overview. I do look at this pied winner come in, but generally I'm looking at different tabs on the left-hand side it to get an idea of what's going on. So it does work down through the tabs. And so, but a bit of an idea, we're gonna be working with Google Search Console as we worked through more of the course. Now certainly won't stop looking at her off stage. And there also are on page so this is just to give you an idea of how it works. So first of all, click on performance. And here is the overview of performance. Now if you've used Google search console before, this is going to be really simple settings is more for people who are brand new to Google Search Console. But these tabs here you can, you can set different elements of the graphs. So I will turn off impressive impressions. And now we've just got to total clicks over the last three months. And you can filter for the time period. So we can go last 12 months, for example, and it shows the last 12 months in traffic. Then we can add in a Impressions over the top of that, you can add in the average click-through rate. We'll turn off that and we'll also look at average position. Now, average position is just gotta understand that it's it's an average position over a period of the entire site. So just because it's going down, you need to look at it in context. Because if you've added a lot more products or more collections might be vetted at 1000 more products. And they've only just come into the search sign the last month than your average search volume is obvious, or, sorry, average search position is obviously going to go down because you've got more products coming in, their regular dropping a bit low and I first come into search. And so this is just a, it's just a god. So, but it is important when you're looking at individual terms and individual pages as we'll look at later on. But on this particular page, it's, it's, you know, it's important, but you gotta look at it in context. Okay, so we'll just get back to save the last three months. That is store. Okay? And then once you scroll down, now you've got some even more filtering you can do with the queries. So it shows you the total volume for the particular search term here. Now the cost per click Search relevant to the cost per click. If you're running AdWords, the competition, the clicks, and the position, say number of clicks for each of these terms that this site has over the last three months. And again, you can filter for different ascending or descending positions. Then you've also got pages. So it'll pull back all the pages and we'll show you the total amount of clicks to pages and the average position of that page. So this is where more you can start to delve down and dig deeper into individual elements of the site or individual page of the site and see where the terms or the pages and I had they've been performing over time. So this ties in very closely with obviously Google Analytics. So you can actually integrate Google Search Console into Google Analytics. And that allows you to pull the queries into Google Analytics because Google Analytics doesn't do that, but the fault anymore. Then obviously you've got countries where different countries at the traffic's coming from. If we got an international site. Also devices. So we can see on this particular site that are mobile traffic is certainly the most amount of traffic we have. Again, you can say that in Google Analytics and then how the results are shown. So we're there IM Pei results. And if we've got the medical axilla coming from those results, rich results. So let's for example, if you have review snippets and star writings on those product results, IMP articles, videos, et cetera. And then also you've got the diets, each of the diets, and you can look at, look at them in a table format like this, rather than just the graph. Okay? So you start to get a bit of an idea you can look at. For example, we can look at little bit described back and click on volume. Was that not filtering at the moment? You guys just on the wrong page. So there are many, many different within this performance tab, there are many, many different filters you can run sake and really began for example, Let's say you have a page that you have optimized in the last month and you want to see how that's improving and who's viewing it by stony, relevant to impressions and clicks. And average position for example. And we're going to leave it to the last three months. So what we can do is come here and we can go to a new page. And on our collection is, so I'm just gonna type in the keyword and it'll pull back all web pages with that particular keyword. And we gotta pages. And then I noticed collection that I'm interested in. So we're gonna click on that. And then now we can say that this collection page, the graph here, we can say after we optimize, we started to get credit click-throughs. So I've got some clicks and impressions have increased and also our average position is increased. So this gives a setup, that concept of how a particular pages, individual pages are going so very powerful to be able to use Google Search Console to get an understanding of your entire site. And you can mix and match. And it's sort of up to everyone individually how they want to use it in certainly this particular tab. But it's worthwhile having a bit of a play with it. And we're gonna look at some examples later on in the course. How we use it to our next step is URL inspection. Now here is where you can look at any URL. So I'm actually just going to, I'm going to grab that URL. Oops. And we can inspect any URL. Now this will also allow you to index the URL. So let's say you really wanted to index a page quickly. An example might be that you've got a new product, it's trending, there's maybe an event coming up. It's relevant to the product and he wanted indexed. Tomorrow. You can come in here and you can put the URL into the Euro inspection tool and Google Search Console will go and crawl a particular pij. I'm just going to pause the video while it's going through the process. Okay, and it's random process and it pulls back and it tells us only indications whether the page has any errors or warnings or not. So we can say that the page is being crawled. Google sought indexed. And it says here it's indexed, but it's not submitted in a sitemap. Mobile usability, pij mobile is friendly, so that's important and you can click through and actually say individually, the page mobile-friendly. You can test a A mobile-friendly test. This button here. So you click on Test and it'll test a live euro for mobile friendliness or just let that run. And it finished running the test. And it still says obviously the pages mobile-friendly because it actually is just going to run. Yeah, and then you've got IMPs. I will get an IP version on this. I'm going to tells us we've also got breadcrumbs. So you can look at individual hydrogen, inspect them, and then if, if it's not indexed, it'll decide so indexed and you can request index and go through a couple of clicks and that goes into Google's indexing Q. And it should be index o things around the page setup correctly, it should be indexed term, we're going to die at least. Okay? So now we get to in a coverage. So this is where you can start dig into areas, particular areas you've got on the store. So we can see here we've got four areas. And this is also on the, on the initial dashboard. Remember, are valid with mornings before a 100 and valid and six excluded. And then once we look at Bayes, that tells us what i r, So the areas, click on them in a minute. Warnings block by robot, robots.txt. We've got no access to robot's txt file, so we shopped for us so we can actually mess with this. And you can say here that he's had a robot's txt file is set up on Shopify and it's pulling back dies. Actual warnings. We have looked at these errors and see what they are, not sure what those are. So we've got product era doesn't test robots, is blocking. Going to come back and I can look at and dig down and find out what actually is wrong with that particular. Euro will have looked at another one. Another product says a similar, I'm just running a lover search. So occasionally you have the scroll anomalies. So I've just checked that Pij, that product Live in the store and definitely live in everything's working. So I'm going to request indexing on that one. And this is how you can start going through the process and find any errors. Obviously, this can become a quarter beat job if you've got many, many areas, enlarge a large mountain areas within your particular store. But a lot of them you can there'll be a sitewide fix on many of them anyway. Okay, so worked through and we can look at our valid pages, but we're also going to look at an excluded party. Said there can be a number reasons why there's exclusions. So let's have a look here. Click on excluded. Okay, so it tells us that we've got excludable now Index tag on 2400 pages. Now we might not understand why that's happening, but I can say here that in this collections and then there's the tags of those collection. So what should I store up? So, uh, no indexing tag pages. In this particular store. We don't want them to be Index because of the duplicate content issues and thin content issues it can create. So we have now indexed all these particular tag pages. Then we've also got. 700100 that have got canonical tags. Here, they suddenly scroll anomalies. So you're not going to go right into data and how we deal with all these in this video. But I'm still working through how I'm, how you can, you can view these. You get a bit of an idea of what's going on. Okay? So obviously, when you first set up your store also, you need to be able to let Google know, control your site via the sitemaps. So Shopify slot Maddie sitemap dot xml. And if you go to a site map that looks like this in crime, so you've got the site name in its slash sitemap dot XML. And then it will have the silent for the products, the subnet for pages, a sitemap for collections and the sitemap for blogs. And if we actually grab one of those and we put the individual slide mapping, and you'll see it pulls back all the older collections. So this is our Google can understand what piety is a present and how can crawl them. So he's at some API for this particular slide. So if you haven't had a distorted map yet or you need to do is come here at top sitemap dot xml, hit Submit, and then it'll go through and submit that sought map. Now removals here, if you want to remove URLs, adult content, for example, Euros, you don't want any index, you can remove them here. This might be if you've removed the paper products, generally we dislike Google, run its course and will the index and remove those you really roles on a time. But over TEN briefing desperately needed to remove them. You can do that here. Okay, so here we have Dan hilly enhancements near this. Any old Google Webmaster Tools, this was a different setup and they are, they're split into these different sections here. So we can go to space and we can see we've got any slow euros. Moderate URLs are fast euros. Shopify. It's difficult to get fast euro showing up in here, but send them when we optimize those for spade. I'm so in this particular slide, this would be one where we need to look at by 71 slow URLs and understand why. This side setup for IM Pei summer guesses that the, and it wasn't that long ago. And my guess is that everyone slow URLs. Legacy, mobile, euros, minIndex before IM Pei as actually I'm taken over. So now that's those there. And then we'll get a mobile usability. We've got 390 valid mobile URLs. And then if we go to IMP, so we've got IMP set up on this store. And there's one with ERA. And it's a four or four CE. And we'll come back later and check that if we needed to. And then we've got all our structured data setup. So we've got our breadcrumbs and a review snippets. So again, you get the idea. You can, you can dig down and point out exactly what's going on. We've got far valid logos, gotta breadcrumbs. We got no errors with those. And we've got one valid cycling search box. So decided it's better work obviously. So we need to, we need to come in and actually look at all these areas. We've actually got one of our guys looking at this slide. In particular at the moment. So looking at all these errors and warnings that we've got and try to climb the suffers as much as possible. Okay, now this, this section here, security and manual action is quite important. And generally you're not going to say much in here, but if the site has a manual penalty, penalty, for example, say that makes Google engineers actually come in and decided is a problem if you get a message here and then you need to go through the process of removing that penalty. So if you saw a lot of traffic suddenly, for example, this would be somewhere where you always come and check as a bit of a first action, and then also if a security issues as well. Okay, legacy tools and reports say, you can, still interesting to look at. So we can look at our international targeting. We haven't, this is set up for and it's that I use. So we haven't actually set it to Australia because Google's gonna understand that I use and we don't need to set out a targeting you've now set, you can see here it's already picked it up and set for Australia, even though we didn't set this manually because it was in Google Search Console, not google Webmaster Tools. And this is a legacy section of Google Webmaster Tools. And then we've got some cruel stats and other bits and pieces. I really need to worry about those anymore because their legacy report. Okay, so Links, this'll be important when we're looking at our off-page process later on. And certainly when we're looking at trying to find any toxic of spammy links, we can use our external tools such as IRF to foreign they most of our links, but then there's going to be links in here that I won't be able to pick up. So you can download, download these spreadsheets and then it'll show us all the external links pointing to S two. And then lastly, we've just got to a setting section gives you a bit of an idea of how you would set up for an in-house setup. So that gives you a bit of an overview of how Google Search Console works. And it can essentially provide you lots of information on where areas are, where warnings are, and what you need to fix. But at the same time, it can be a little bit arbitrary. So you need to understand the context of your site and not coming in in, freak out when you say, hey, covariance because there can't be anomalies with attribution using Google Search Console solves not always a 100% accurate AV nodes Google many times we'll come in here for a pipe, for example, psi that is not being crawled or it's got an error. And when we go and look at it manually, everything lines up and it's fine. So then what we do is we validate the fixed Amartya Sen a little button up here on the right hand corner where you can match. You fixed everything. You can click that button and it'll validate that fix, and then you'll get an AMR one sets validated. Okay, so we're gonna be doing more with Google Search Console as we work through the course. So just, yeah, this was just a bit of an overview on how it works. Thanks. 19. Setting Up Google Analytics: In this video, we're just going to work through how to integrate Google Analytics with your store, google al-Islam with Google Search Console, to important integrations that you wanna make sure so you can track all your data. We're gonna be looking at using Google Analytics data in some future videos and we'll be adding more over time to the course to really help you attribute data, understand what's going on with your store. Many of you don't need to actually follow this video. This is just a setup video. If you've already got Google Analytics set up, probably don't need to view this video, but many times we say people set up Google Analytics and just miss simple set up processes such as sitting enhanced e-commerce for example. So you can track all your, your e-commerce data. So we'll just go through it now. So if you haven't set it up before, you go to LLE analytics dot And you want to use the same email that you use to set up Google Search Console. And any email that you use. It's associated with your store where possible, but mainly the same email you viewed with Google Search Console. So if you've already got sites in your Analytics Dashboard, you'll say them here, but you come to the click on Admin down the bottom here. And then we can click on create account. And then we'll just give it a name. So this is going to be our pet supplement store. And keep always checked by default. And then you can click Next. We want to measure web, not absolute apps and web, just web. Click Next. Then we give out website and I'm again, so this is supplements. Then we give out, give the analytics a euro, which I'm just going to grab from our demo store here, would obviously be your domain name, your mind, my name. If you have a large site. And we'll just add that in there. And he said, Hey, HTTPS, select a category. So just like the closest category to your actual business service when we pets and animals, set your time zone really important. Then click Create. And then you need to select your country. You need to check the infrared Terms of Service. Check that you've read the data protection terms and then click accept. Those narrow there. I think it's because I had the slash on the end of Majuro. Can then you'll be brought to the the tracking code page. Now what you need to do is go to your dashboard of your Shopify store. Go to online store, then click on Preferences. And then if you scroll on down, you will see the Analytics code here. So you want to grab that analytics code, the whole, the entire section of that code. Paste it in here. And then we're gonna click Save. And then once you've done that, you'll see you'll Google Analytics has actually added to the account. And then if you set it up correctly, you should then get this click box here. So you wanna click that and save again. And then you come back to your analytics. And now we're gonna go to admin again. That we are going to go to goal's. Gonna get an e-commerce settings on the left-hand side. And then you've got an idol e-commerce select on. And I will enhance the e-commerce reporting. And then just click Save. And then your store is set up with Google Analytics. Okay, then you just want to open browser with your store homepage or any page and the store, for example. And then you can come to Google Analytics and click on real-time overview. You might have to wait a minute or so, and then you'll see that we've got traffic coming in real-time data. And that's actually myself viewing the platform or viewing the site. And it's coming through the Google Analytics platform. That is it for the simple setup, as I mentioned, there'll be more videos, a little more detailed data analysis, and then some other setups to filter out certain elements of your store. Now becoming in future videos, there'll be uploaded to the course later on. Ok, thanks. See you next video. 20. Using In this video, we're gonna work with and essentially this tool, if there's anyone tool that I highly recommend you subscribe to its It is a little more expensive. For the basic version, it's $99 a month. But even if you subscribe for one month or two months to work through the data that you need. It's gonna sit you up, will set your store up. Very well. Then if your store is growing and you're starting to generate traffic and sales, then you're going to be using Arabs epsilon in any case. So I would highly recommend where possible, that you subscribe to IRF series a seven day free trial. It's a limited trials so you don't get all the major features, but it certainly gives you enough to get started. This is a tool we use every day in our agency and every day in our own with our own stores that just Visa market later for four data. Essentially it is a, crawls almost every site on the net, and it continues to do that and build its, its database, the index. And it also calls Multiple millions and billions of keywords. And it's now at the start, they weren't doing a lot of work with keywords, but now it's keyword data is extremely rich and important. So we just worked through some of the features that you can use if IRFs and how it can give you an idea of not only where your stories at, at any point in time, but also your competitors. And we're going to be using IRFs along with a number of other tools and other free tool actually to look at are linked data. When we were working on our off-page and looking at analyzing linked profiles and at competitor link profiles. But in this video, we're just going to work through and look at how you can essentially do a very quick and brief ordered on your own site to get an idea where you are in the market and what's actually working for the site and what's not doing too well. Like I said, the first thing we're gonna do is come to the site explorer tab or the Dashboard tab, which is fine. But we'll get Assad Explorer. And you can see here there's dropped answer. You can actually look for an exact, the exact URL, the domain path, a domain without sub-domains or a domain with all subdomains, we're just going to leave it on domain. So we want to crawl every part of our site and we want to view every part of our site. And I'm just going to put one of our stores in to give you an example how you would use it. So it's a real example of a real live store. So click the search button and then what it does, it starts too. Pull back all the data that the IRS actually has understood. And I'll just work through some of the important elements you want to look at. So on the left-hand side here you've got a number of different features. You can see we've got backlinks, New Lost, broken backlinks. We've got, we've got referring domains. So if you click for delays, like go into a deeper analysis of each of these elements. Anchors also, where that latter on referring are pays internal backlinks, link intersect. That's an important feature which will work on when we're looking at some of the off-page strategies, organic keywords. This is when we use all the time to understand. Keywords, ranking and movements, etc. The top pages for your side, top, top subfolders, subdomains, and then a number of other elements that also has some paid data here. Now a lot of these also you're going to be able to find in Google Search Console. However, Google Search Console doesn't have the ability to do any competitor research. So this is why you can put any domain in to the search field up here, and it'll pull back all of that and that domain. And this becomes really important when we're looking at competitors to understand what's working for them. So we can build up a strategy using what works for our competitors. So, but we're just looking at around demand at the moment. So here is the IRS ranks and that's the rank of the store of all stores in the world. So the lower the number, the better your store is ranking. The UR, which is a URL rating. This is just a, an IRFs metric. It doesn't have anything to do with Google. It's just how iris essentially ranks you. The URL score. The higher the better, and the domain, domain re, write ranking. So same there. This is essentially based on links pointing to the store. So it's only a guide just because you've got a low DR or allow you are doesn't mean you're not kind of rank. It just gives you a bit of a god. Then the total number of back links that are pointing to the store, the total number of referring domains that are pointing to the store. The total number of keywords at the stores ranking for this is, doesn't mean they're ranking on page one. This is a total keywords at the store actually ranks for the total amount of organic traffic per month to store gets. And then the traffic value. And this is essentially, this is what you'd have to pay for Google AdWords if you hover over that, the estimated value of your target monthly search traffic. And if we click on more and more. And again, this is just a guide. And you can, you can read exactly what that metric is all about. So in short, organic traffic Value is the estimated monthly cost of traffic for all keyword assert ranking for if pied via pay-per-click. Now I can tell you from experience that this number is certainly on a guard because I know exactly what the store's revenue is per month and it's nowhere near this value here. It's considerably higher and by multitudes of thousand. So this is just a guide on what that value is, but it does help to that tried to graduates going up and down, it's generally going to be following your organic traffic going up and down and the Organic Keywords going up and down. That makes sense. Okay, then we have the graph here of the iris rank. We have the graph of the referring domains. So this all ties into this data up here. And the referring pages. New and most domains for backlinks, that's sort of a domain is new and most backlinks distribution for countries. Some of the anchors, and this just gives you a broad dashboard view. And then you've got. Some information here on the right hand side. So whether the referring domains have do follow links where their governmental lengths edge cached on links, et cetera. Number of different RP sort of pointing to the store, point to the my total Backlinks with default or nofollow. If you don't understand what these are, doesn't matter at the moment. We'll discuss those later on in our off-page videos and in the Euro writing distribution. Let me click on here we can see our organic search. So this is a really good guide to get an understanding how the site has performed over time. So you can say this site was started back in even back further than 2015, didn't do anything. It wasn't actually Shopify that point in time. And we were working with this store. And then from January 2009 and you can see the organic traffic started to climb nicely. And then Potidaea bit, then a pullback and an Apple backup to new highs. And you can filter it for one year, last 30 days, et cetera. And the same with the number of Organic Keywords ranking for the store. So this is increasing and the same with this traffic value. And this a mother. Top five organic keywords. For example, top five pages, again, a bit of a broad overview and where the traffic is actually coming from. So you can see the majority of traffic is coming from Australia. So the two main elements we look at, when we're looking at our own stores or our client stores, is the referring device, which is part of the offs of page strategies and organic keywords. So organic keywords is really important to look at to make sure your, you understand where your traffic is coming from, what's ranking for war potentially incorrect Better for. So it gives you that, that way of determining and targeting what to focus on for a particular month, that's going to provide you return. So if we just click on organic keywords, we can see it pulls back. It tells us the country that are keyword ranking for saying click on those and it'll show you different values. We've got a filter up here, which is really handy. And then we can see where a keyword ranking now it doesn't crawl every day, but you can see on the right-hand side it says when that keyword is updated. So you've got the keyword that ranks for. And this is actually on the how many different areas a rank. So you can see this one actually ranks in the image pack and also has a site link search volume per month. So this is the number of searches that people type into Google per month. The keyword difficulty. And that's a God who talks about that as well. The cost per click, if you had to pay for AdWords and the traffic that that keyword generates per month. And the position. So obviously, I can't go into your Analytics in the backend your site and actually get an absolute value. But it does predict very accurately, always numbers using its massive indexer and Annette. And then it shows what page is actually ranking. And then you can actually click on a history chart and it gives you a nice chart for every keyword as well on where and how it was ranking all the different colors here. It's just a different variation of URL that's actually been ranking at a particular point in time. And that gives you, if you click on Insert, it'll show you the actual position in search engines and then over competitors as well. So you can see you can start to get an idea of how competitive start to pop up as well as you look at this. And then as I mentioned that the last update accrual for this particular keyword. So then what we can do, we can click on position and we can filter all age based on ascending or descending order. So little green arrow if there was an improvement from the last cruel and I'm sure there's gonna be some red arrow is somewhere here. There's a radar, it's gone down one by one, and then increase DIC, et cetera. So it gives you a good idea and what you can start to do is a laser also, you can export this CSV file as well if you're, if you prefer to work in a sensory vial or Grb2 shape, for example, and filter out as you need. But you can get a pretty good idea and visually just by working through this unless you really, really large store. So an example of how this data can help us is obviously will look for an example. So what I'm gonna do is filter a position from five to ten. And we're going to click Apply. And then I'm going to say we want our volume from 200 and above. Okay? So what standards for back and giving us some good search volume and it telling us anything that's above, below position five or a position fiber high in search engines. So we can then look at these and say, Well, okay, and he's, and this is actually a brand name dog food at gets rarely searches per month, where position seven. So this is a good target that we can look to improve to start generating more traffic to your store. So we're letting the data tell us where the opportunities are. And this is just by doing a visually there are YZ can automatically figure very large store. But you can also do this, but doing it visually and you get a nice context. You can see exactly what pages is ranking for that keyword. You can look at the history of the caveat, as I mentioned before. So it can do that opportunity on what to target. So you're not just running, you're not flying blind. You're actually looking at the data and understanding where the opportunities are or where things aren't working too well. He's a brand here, 200 searches per month, position ten, that's actually dropped back a bit. And this is, this is a page that needs a little bit of work. Okay, so now if we look at backlinks, we're gonna look at this. We're gonna be looking at this aerospace strategies as well, plus another tool that's free. But because we use Iris every day, we use i restaurant backlink data also. So again, it provides you very clear data on what backlinks are pointing to your stores. So we can look, look through this and we can look for where the actual link is. So here is a forum link, for example. We can say what Page it's actually pointing to, it looks like it's pointing to an image in this case. And gives us an idea of the quality of site with their domain writing and a URL writing. And you put all these metrics here that can provide you with information on the link. So this becomes important when we're looking at links that are causing problems or spam links are toxic, toxic links. We can find them here, plus also using Google Search Console. And it gives us an opportunity to potentially remove the links if they are toxic. Because we've got all the data here. So we use this a lot for our link research and certainly manually digging down into good links and bad links and understanding how the link profile is actually working. Ln, of course, we use link profiles of competitors sites. So for example, if you're, you've got a particular product that you're trying to rank and your competitor is ranking in the top five in Google, you can go away. And not only can you look at how the got the on-page set up and we're gonna look at that further using vary. Good on-page tool that helps us do that. But we can always say easy still to see what links are pointing to their site and that particular page. And you get an idea what links are working for that site. So then you can start to build a strategy around acquiring it is the same or similar links. So this is why a tool like IRFs is really important. You've got the data at your fingertips and to really build a strategy and using competitor analysis. Okay, the next feature that's really important with IRFs ease your keyword explorer. So we can literally at a keyword in here or a number of different keywords, you can upload them by CSV or text. But if we just use an example that we had in a previous section covered dog food. And we'll click on Search. So here pulls back that search volume that we actually saw in our, when we're looking at around site, tells us what the keyword difficulty. So it gives you an idea is as we as matter, you laid backlinks from 0 websites to rank in the top ten for this keyword. So again, that's just a guide. You need everything else worked out, tax you for that to happen. Then we've got the clicks that come through from that particular keyword per month. So this is a really important area to look at. So a lot of other tools don't give you this. You could be looking at a term that, that provides 300 searches per month, but it might only have 30 or 40 clicks raise. So its potential keywords that people are searching for but not actually clicking through to the site. So I will not provide you that return and that you're looking for. And this is where the intent is important of a particular keyword. Then really importantly, What brings you back some related terms. So this is where you can start to find opportunities that you can, you can target that potentially you haven't looked at for your product or your collection pages. So this one here, 30 searches per month, Kabul working dogs. We might have missed out and looking at optimizing for working down for it, for this particular brand. And it's a missed opportunity. So you can look at that here. And it also has some also rank for keywords. And then it provides you with your competitors here as well without having to do the manual research. What we tend to do is once we're good at data organized, we will actually go and do a manual research to make sure that what this data is actually telling us is actually what's happening in real time. Because as I mentioned, the data, this data is not updated every day. It's quite accurate, but there can be slight differences when you actually go check in you search engines, what's ranking at that particular time. Now there are some other tools, other features of IRS site audit which is quite handy, rack track app, and we're going to do sorrow it a little bit differently. And content Explorer and then some domain comparison batch analysis. So this is quite handy. Allocate intersect is quite handy. We're gonna look at that. I'm looking at her off page where we can actually adding our competitor links or competitive site pages and around site page for, say we're looking to wreck for a particular product or a particular, particular collection. And we can see what similar links and each of those pages have. And so if, for example, if all the top five pages have one link that we don't have that make sense to go and get that link. Say, that's how we can use this data. So that's just a bit of an overview of what RFCs, how you can use it, and we're gonna be using it as we go through the course. And I highly recommend if you have, if you can, that you actually subscribe at least for a month to get feeling for it. And there's a lot you can do with it. And it's not essential. We can certainly look in and work with our other free tools. But if you want to get really serious, this is where that data is. Say, Okay, thanks and we'll discuss more in the next video. 21. Using Screaming Frog: So in this video, we're just gonna introduce Screaming Frog. Screaming Frog is a very powerful website cola at an industry-leading tool used by many SEOs to get a better understanding of your sites architecture and your site set up. And it can be used for different purposes. A lot of information that you can crawl and understand is similar to the information you get with Google Search Console and Google and an iris for example, but it displays it in a bit in a different way. It certainly some people prefer using Screaming Frog to some other web crawlers. And it's up to 500 URLs. So if your stores below 500 URL, certainly It's worth downloading for free. It's a desktop software and then you can, you can use it to corneocytes. If you've got more than 400 URLs, there's a loss and chill made the purchase. And, but it is very powerful and you can filter out very deeply and sort of really get an understanding of your site and any problems. So we'll just go through it. We haven't installed on their store, obviously. Now I've installed the free version where we've obviously got licensed as well, but I'm just going to go through the free version to show you the €500 limit. And the default setup is pretty well right to go so many, many different things you can do. But what we're gonna do is just put a URL in it, crow bar up here. And then we're simply going to click start and we're going to let it go through them, crawl the site, and you'll see it starts to crawl the entire site, every single page and starts pulling them into the tool. I'm just going to let it run and then will come back when it's finished. You can see as it's running, it's given us a warning for the 500 URLs. And certainly Screaming Frog is probably most powerful when you're cruel and custom sites, non e-commerce platform sites. So e-commerce sites that have been built custom, Not particularly on Shopify, but things platforms like we're commerce where you can actually really manipulate the structure and you've got access to some service-side at, can be quite powerful, but we still use it certainly for a meta information with our sites when we've got large sites and any site we start looking at, we always use it to give us a broad overview of where an issue is live. So you can see here we've crawled all URLs of the site and it pulls back the URLs. And then if we can just scroll across and we can see, it gives us all the information from status codes. Inflexibility. It says there's a euro block by robot, it has a no index tag. And if there's any errors, then we've got our total. So this is SEO title. So we can go through and see if there's any missing SEA turtles. And you can say here, some of these are missing. This particular site also has a subdomain. So you can say some of these have been called for the subdomain as well. We could filter lies out if we wanted to, but it's called those. So we can work through and see where there's any missing SEO titles. And then scroll on back-up. A sign for meta descriptions. And if you don't wanna scroll across, you can do it. You can use these tabs at the top here. So if we just wanted to have a look at all ASCI totals, we can look and work down three days individually. And a lot of the ones that are missing on this side, or raw or not set up correctly our pages that we wouldn't want indexed anyway. So let's say your, your site and you've crowded and you say they're out of your 100 SEI tolerance, you have 15 missing, then you need to go through and add those in. And then also, if we look on the overview tab over here, what we can say, we've got a pi, we can scroll up and down is the Overview tab. We can say we've got a third eye and duplicate titles. So this is where we can you can isolate out your duplicate titles and make sure you can go and work on those particular pages. Sign for over 60 characters. If you wanted to keep your towels under 60 characters and you would, you'd come at them, adjust the ones you want. So it gives you all the information in bulk and it just makes filtering out much easier. So same here we've got a height one, so we're just looking at height ones now. And we can see we've got two missing and ones on a, on an app page which we don't care about. And one is actually on the homepage where we haven't got a height one added to that particular page. And we can even have a look at our hij trees. Images, all images as well. Again, you can say any that have missing alt texts. So that makes it really easy to go in and then identify which particular images don't have alt text. So you can just say gives you a really good view and you can work through and deal with any of those issues. So ever installed on your machine, have a bit of a play around with it and you'll find that the best way to use it will be using it in some of the lighter modules in the course. But certainly is a tool that you should have a ready to use. And as I mentioned, some people really enjoy using it and prefer to use this tool. And others use a cloud-based software like IRFs or even using Google Search Console, you can do a lot of the similar processes that you can with Screaming Frog. So yeah, so that's just an introduction to Screaming Frog. Thanks. We'll see you next video. 22. On Page Optimization - Home Page: This year we're going to look at optimizing our homepage. Now, optimizing hyper edge, a lot of people over-complicate optimizing a homepage. But it is important and it does set the time for Google to understanding what your site is about. But the same process applies to your collection pages in your product pages. And you just need to be clear to Google what your story is about. Now we're gonna work through some of these elements. Url, obviously the URL is at the time, so that's not going to change. And we've looked at making sure that the mine is set correctly for our store. What we can do is set the title and the description. We can set our height H1 and H2 tags. We can set our content. We can set our images and schemas. So images and scheme are gonna come later in the course in their own separate sections. Because there's more to them than what we would look at doom and a homepage. So we're not going to talk about those in this video, but GC section here. So also just made that across my screen. If you remember, we spoke about when choosing themes, making sure that you understand what elements on a Themes Page. So on the homepage that you wanna make sure that there is only one height h1 tag. So this is important because many things are set up differently. Some have H2 tags as a main header element on a page. Some have had SRE, some have none. So it's important to know what your particular fame shows. So this thing here, this is, this is the, the beautiful theme. And if we just go to View Page Source, we right-click and then we control f and we're going to look for our height h1 tag. And we can say that there's a height h1 tag that is collection store. And it's actually this section here. So this is text, but this is, this would be replaced by the logo for added our logo to this particular fame so that height one would be removed if we use the logo, which obviously most people using the same would do. Then if we look for, we click down to see whether there's another height one and there is we have got a one in a product toggle. So scroll on down and this is a height one here. And then there is no more. So they're all height ones on a page. So now this is an edge two. And we can say our welcome is H2. So we scroll on up. This section here is H2. And we scroll down, we've got more hydrogen is featured content. So fidget content here is H2. Featured products is H2. And the Small collection list. So it looks like all our modules for this particular thing. The module totals H2. So the only hij, One of the solids to add to this collection store. And example product total. So we only want one height, one on our homepage, ideally. So if I was going to necessarily work and I'm not gonna go into the technical data and how we change this because everything's going to be different. So we're not gonna go into the coding. That's something for your developer. Or if you obviously understand coding, you can do it yourself. But we only want one height one. So if I was going to add a logo here and remove this height one, then what I would want to do because this is hij too. I would want to have my coder changed this to a height h1 tag. And then the rest of these are already high H2. So these can remind H2 also probably ask the coded just on the homepage to change this to either hydrogen or heights rate. Because this is height one at a time. So because it is of height one and then we also have this as high Tuan, then we're going to conflict and confusion that you go can cause Google sometimes when you've got more than one height h1 tag on a page. So that's what I'll do. So change this one and then that would be the only height one tag or having the page, this will end up a logo and the rest can be height h2 or h3 tags or even hedge for tags. Generally these type of generic terms like subscribe to a newsletter or anything else. That's just a generic he is generic content then I will probably will change those to lower hashtags. So h for height five, for example. And I will have a collection lists and FH of products. And these modules probably hedged T2 and then maybe even have those H3 and then have the example product is H2. So you can mix and match a little bit. But the main concern is Danny have one hydrogen on the page and R1 here and above the fold. That's but the best place to have it where possible. And it's most important element on the page and Google's eyes. So you ensure a high twenties is here. And we're gonna go through that process now. So just just to clarify that, I just wanted to clarify that you need that's why you need to understand where your elements are, are on a, on a page and for your particular thing. And obviously, it's much easier if you choose a theme that has always said out, so you don't have to change them. Okay, so from our foundation keyword research we did in previous videos. We'll just go back to this spreadsheet and there's a link you refueling is a spreadsheet. You can, there's some extra sections that we're gonna use for our collection page Editing and our product page Editing. You can see down the bottom here these tabs. But there's a keyword research tab. And this is just a very simple spreadsheet. You can set it out however you want. An Iran sheets. Or is we don't have to use a spreadsheet, but it is obviously makes it easier. So how core theme and phrase, terms, etcetera is around Dog health with dogs supplements. So we've got a 100 searches per month, the dog Health and 90 searches for dog supplements. And at two main products, fish oil or the or joint supplements and dog prebiotics or gut health. So just looking at these terms and that is where we can just get a bit of a feel for what we're trying to achieve with that side. So we're trying to sell dog supplements, keeping mommy what had further products later on. So we want to set the time on our homepage. So dogs supplements Arthritis has some good search term. Fish oil for dogs has some good search term. So we're going to ensure that our SEO Totto. And just before we do that, to do actually set your SCI Total for Shopify, you come to your dashboard, you go to Preferences. And then the homepage title is your SEO title. And your homepage meta description is obviously your meta description. So this is where we're going to set base here. Now before we do that, we're gonna work on the assumption that we have the domain name kinda on dot IU. So we're working on having a euro that can cite nine that can be branded circadian cues could be its own brand, Plus for valid in C99. So we have that element of the mine terms. We want cytokine on a dog. Google's IR machine learning, understand that kinda is assigned as dog cures. So obviously that's to do with health and improving the dogs health. So that's not a bad, a domain name we could have said we've got some relevance within the domain name, but it's all also can be branded. So we need to keep that in mind when we're actually creating SEI title. So Canaan dot IU and we've got dogs supplements for selling and Australia dog Health. Okay. So so I'm actually doing is working through this in real-time. So we're gonna create our Homepage total as dog, health supplements, joints, and gut health australia. So what we've done, if we look at our terms, we have our main terms for our Homepage with added into the SCI Total. We've added in joint forever mine, mine collections. And we're better gut health for our other collection. Now, obviously, if you've got many collections, you're not going to be able to add them all in. But we've just been essentially Shang Gu with a high-impact UCI tall, exactly what we do. So dog health supplements and for joints and gut health, and we're selling in Australia. We did this quite a lot where we use the location at the end of an NCI title and even sometimes in a inner paid euro. Google's obviously going to understand where an Australian side, because we have dot IU domain name. But this can also just help. So this is a pretty good, I'm pretty happy with assigned page title for this particular slide. Now that the description is next, we're not going to, the description is, is more important these days for conversion rate optimization. Not so much for. Technical optimization, Google does rated description, but the importance of the description has became less important than it was in the past. People used to stuff keywords and descriptions a lot people still do that. But you should be thinking more about providing a conversion or click-through improvement using the description than anything else. So I'm just going to write a quick description while I pauses, pauses video. Okay, so what do I actually write the description? I also changed the homepage Totto to be for Australian pets. Just wanted to use a few more characters because we can use up to 70 characters for a CEO total number. It's essentially the same same concept within the SEO title. Then I've just created a simple description. Can accuse provides a range of dogma of supplements to help dogs with joint and stomach problems. Australian I ended operated free shipping, superclass delivery. So you can add in more like another line here. You've got up to 320 characters to use. But that doesn't necessarily mean Google will show all those 320 characters I, depending on the search and the Serb at that time. And I truncated description where you say that description's a cutoff midway. So generally keep them a little bit shorter rather than longer. And this gets to the point with the description. We can look at improving click-throughs with other features we use on collection pages and product pages such as your fidget snippets, your star ratings, frequently asked questions, et cetera. Which is, we can look at that later on. So this is a pretty, I'm pretty happy with this description. It's simple to the point and I will see I title is pretty well on power of what we're trying to solve. So we save that and then a homepage title and our homepage meta description is done. Now, obviously that is pretty quickly. It is important to take a bit of time to just consider an mural over how you're going to set this. Use your keyword research they hope you. And then you can set this. And again, you can change this over time. It's not set in stone, but it's obviously important to get it right from the outset. Okay, now we're gonna look at setting our height one. Now remember, we are going to use this section here as a hedge one once we have that kind of change it. But I'm just gonna As an example, show you what we're going to add here. So again, we're gonna use our keyword research to give us a bit of an idea. So probiotics is one term we want to make sure we have in there and possibly fish oil. But we might use that in a content rather than the height one. So generally what we like to do if whatever you put at the start here for your homepage Totto. And we then like to not have that at the start of our H1. So you don't want to duplicate that at the start of height one, but we will have joined and probably stomach instead of GAAP. So the hate run we would create would be something like this. Just pause the video and I'll add my head guanine. Okay, so that edema high Guan, so I've added the enjoyment and embedded in health and I've added any supplements, but I've just changed it up a little bit. So it's not identical to VSCO title of editing Ozzie instead of Australians. So again, it's a variation of the term. And we've got dog in there. I was gonna use stomach, but I think that's a little too narrow because we might add product slider on. So just kept it as health institutes that joint and health supplements for your Ozzie dog. So pretty good to the 0.1. What a lot of people would do here is add in a brand name. That's fine. But your missed opportunity if you don't actually be really clear with your h, one of what your store is selling. So have the brand name in here as well. But we see a lot of stores with like just tell their brand name is a high Tuan have logo up here then the brand name. And that doesn't help. Unless the brand is really highly, has already popular, has a lot of authority, then you just missed opportunity if you're not adding in what you are actually selling your height one. Now how you set the rest of your homepage Jaap is entirely up to you. If you're going to add some featured products. Maybe a lock, an actual product on the homepage, Republican purchaser from the homepage. All that's fine. But what we do like to do is add some featured content. And it depends how many words you read. What you would like you would do is go and look at some of your competitors for there in your market, see how much content they have on their homepage. And lock in a badass section what we do for example. And then you could actually adding that, obviously, Roger ion content, but added in with a similar WorldCat. We're not gonna do that right now because when we get to the section where we're looking at competitor analysis and using tools such as surf SEO for example. We can actually use as tools to identify very clearly and in detail how to actually create this content on the homepage using competitor analysis. So, but just the structure will just go over it. So we have RACI title, we've done a description, we've done our height, h1 and h2. We spoke about having these these products or lays featured sections as hij 2s and will probably change this product toggle to actual single-celled. We're going to have this as H2 and then change, change these elements to h three. Now, it's fine if you've got featured products and you're going to have a collection. So what you could do here is if this featured section was on our official oil, for example, then we'd have a height SRE here as fish oil supplements or official joint supplements. So we're just adding in fish oil on our homepage as h3. So we're not over optimizing at all because we're going to look at ensuring our collection pages well optimized for those type of terms. So for example, we've gotta have Fiji collection here and we've added in fish oil and glucosamine supplements. And we just providing that relevance for relevancy velocity terms and also provides a link through clicking to the products from the homepage. And then down here we'll just add it in probiotic supplements as well. So the point is you can mix and match. There's no recipe for the homepage, but you just need to have that core structure, your SEO total description, your height one, and some content. Pretty well considered an inline with your domain name. And that's the best foundation to set your homepage. Then we can really take it later on when we start using those tools such as surface yeah, that I mentioned before. Ok, thanks to video. And in the next video we're gonna be looking at our collection and product pages. 23. On Page Optimization - Importance Of Collection Pages: Again, this video, we are going to discuss the importance of collection badges, why you should be focusing on them, and how powerful they convey. Now, most people, when they start a Shopify store, they use a collection pages essentially just as navigation. So why show file set up? Other e-commerce platforms have category pages, so collection pages, essentially a category page. And then you have your product sitting under that collection page. Now, most stores that we see they don't fully utilize the collection pages. And that is a really a missed opportunity because cut collection pages can be incredibly powerful. So on-screen here we're just going to the basic set up of a collection page. So you've got your homepage which would sit above the collection page. And then we have we have a collection page. And then under the collection page, you have each of your products that sit within that collection. So this is what we call siloed structure, where you have a top-level silo, which is your collection page. And then below that in the category is the products that are within that collection. So it makes common sense not only from the user point of view, it makes sense from a Google bought point of view as well. And this is certainly a structure that many sites around the world use, not only in e-commerce stores, to actually really keep relevancy nice and tight for a particular topic. So for example, if, if your collection is about dog supplements, then the collection page needs to be all about dogs supplements. And then each of the products are dogs supplements or different types of dogs supplements that sit under the hierarchy of the collection page. Collection pages can become important and be very powerful because collection pages can essentially become a hub. So all the relevancy and power and authority, you can actually flow through a collection page that then will in turn float at each of the products. Because as a product cylinder collection pages and internal link that links to that product. And then we can also amplify that with extra contextual internal links with the content of the collection page to certain products that we want to. And to provide. Possibly a little more focused on. Why we tend to look at collection pages is a very important hub for all of the products. So we make sure we optimize it correctly. And then that in turn helps push the product values in racking. So what tends to happen is once you get a very powerful collection page in its ranking really well and optimized for a particular topic and very relevant, then the product pages tend to rank well also, from an SEO point of view, it makes sense and it also allows you to focus more on a collection pages and not on or your product IDs. So Certainly That's important to optimize your product pages. But you don't necessarily need to be pushing all the power to the product pages and you'll learn more about that as we work through the off-page elements. So this is where on-page and off-page strategies tying together when you've got a world very well optimized. And the collection page, it certainly hopes your products. So essentially the way we do that is we ensure we have relevant content on our collection pages. And again, most product or sorry, mass collection by the USA and many stores is I'll just have their products and they won't have any extra content on there and it is easy to miss because the way Shopify setup natively, there's not an easy way to add content on the collection pages while keeping your collection pages looking aesthetically pleasing for the user. And we'll look at a few examples in a second. So you enjoy, you provide not only the products and the links to the products and the collection pages which Shopify does natively. Then you can add extra content and as much containers required based on competitor analysis and the relevancy of the actual terms within your collection page. And you build that relevancy and, and power of that page. And then that content helps rank the rest of these pi d. So that's the untidy element. And then once we look into the off page, what we can do is push out traffic and use Apache strategies such as building links, relevant links and high-quality links to the collection page. That collection pipes become stronger and it will rank better on its side as rho and then that, that relevancy and that power will push through to the product pages. That provides a bit of an overview and a brief introduction on why collection pages are important. So it just certainly hopes to conceptualize the idea of what collection pages reported. In the next few videos, we're going to look at some examples. And then we'll also get into the nitty-gritty of actually optimizing a collection page and adding that content, that extra content we need. If we're going to rank really well for most, most terms and in most markets. 24. Example – Quality Category / Collection Pages – Anaconda: Okay, in this video, I'm just going to look at an example of a very large store that actually uses the same process and set up as we're looking at for a collection pages. Now, this is one of Australia's largest outdoor stores. It's not on Shopify, but that doesn't matter because what we're trying to look at is actually the concept. So it doesn't matter whether it's on shopper farm with commerce and become as any other e-commerce platform, it's a concept that's important. So if we just look at a collection, for example, or a category. So you can see here they've got a number of sub-levels of categories. So we're looking now at men's hiking shoes. So the way they've got the category page set up and they've got the H one title. And then I have a small description here. And in most stores when finished there, I just had that description line there or a couple of lines and then I have the products sit out on the collection page or the category page. But if we scroll down or anaconda became scroll and we can see here that they're adding content below. The collect, the product collection greed or the product category greed. And they're answering questions and they're pushing out all this content. This is not by bar charts. These guys have been doing this for a while. And certainly a store that does very well and they continue to climb in the traffic and search rankings. Now they do very good off-page SEO as well, but they've got the on-page sorted and I understand the importance of having quality relevant content on a collection page. If we just go and have a look at their IRFs traffic over a number of years. You can just see it's continued to grow steadily and pushing up over 0.5 million visitors per month now for their store. Now it's also interesting to note here is the backlinks that are actually pointing to the category pages. A lot of store Davidson big stores don't do this. These guys. Purposefully linking to the collection pages and in the right way. And there are, some of these links are just natural and some of them of coming in from obtaining links are on purpose and actually doing active link acquisition and link building. So you can see we've got that footwear, men's wear hiking shoe category, and there's links coming in to that collection page. Then if we look at, say he's another page or less fishing, same setup, got the content, answering questions on the collection or the category page. And if we go and have a look at the backlinks for that particular page, a lot of links pointing to the actual collection page. And I can almost guarantee that a large proportion of these links were actually acquired actively by whoever is doing their search engine optimization for their store. So this was just a bit of an example to provide an insight into some of the biggest stores, some of the guys that are doing it really well. Giving example that it's, it's a concept that works on a larger scale. And this is not done by mistake. This is really well sit out and considered campaign and on-page setup for this particular store. Connects video we're gonna go through actually optimizing our collection pages. Physically on the page. 25. Collection Page Optimization: In this video, we're gonna talk about optimizing our collection page. We'll collection pages now. The optimizing collection pages and utilizing collection pages is one area of Shopify Store optimization that we believe is highly underrated and a missed opportunity bottle and store owners. Generally, what happens is you'll say stores where the collection pages almost like an afterthought storyline is just use it because it's there and it's part of the Shopify setup and e-commerce setup. But like could be extremely powerful once set up correctly. And then you start to implement off-page strategies to power up those collection pages. And it provides that hub and relevancy to products. And in as the power of the collection page improves and increases, all products within that collection will do as well. So it's not a page to take lightly and it's something that we should really focus on getting right for your Shopify store. And this is when we started really delving into Shopify a number of years ago and started and pushing hard to rank stores. Once we really got stuck into setting up a collection pages correctly, then the entire store or stalls improved greatly. So suddenly you need to make sure you're putting a lot of thought into. And the elements we're going to look at optimizing a euro, which is one of the most important part of the page or SEO title. How high H1 and H2 and H3. We're obviously not going to go into images to select the homepage video or schema occurs in another section of the course. So again, we look at our keyword research and optimize this page, but we're just gonna go and look at how I did it. So first thing, euro service scroll on down. So I work when I'm optimizing these pages from the bottom up. So we've got our URL as we consider one of the most important elements and then L page title. So this is what we always look at optimizing first and then the rest of the page, Rosen from that. So that's quite an important thing to consider. And it just sets the flow much easier. So we want our main terms in a URL and as far left as possible. So dog joint, that's MIN key we're looking for in this collection and health supplements. So good health in there as well. And we have supplements. So and you don't want a super long euro. You know, there's, there's a lot of different research. I did a show with a long or short erode making huge difference. And it's actually a recent study at where it says it doesn't make much difference at all. And more important is how that URL is actually structured in terms of the terms within the euro. Then we look at our pij Totto and we want to outline keywords as far left as possible. Again, that what we also sometimes like to do is add an extra term such as best or top or quality, for example. And just use eyes and look at the research to see whether people actually typing as in number that can, that tends to occur. You don't need to do that. You can just take out best and just hot dog joint supplements. And, but we're going to add it in for this particular example. Then you can use a piper half and you don't need to do this, but it is sort of splits up the the page title a little bit. And we've added now core terms for our products or product types, fish oil and glucose remains. So we've got dives into the SCI Total and just provide a little more relevance to those particular products. Then when that S description, Simons Reed spec where the homepage needs to be more formed around click-through and hoping conversions. So, but we have to ensure we have keywords in terms in the descriptions official glucosamine, dog, health, large and small, canine, so variation, joint, pet, et cetera. And that's just going to help their click-throughs as much as possible. Now, just going back to the URL, if you do change, if you're changing your euro, that maybe you've set up a storm. You've never actually sit your URL and you've just sort of because what happens is if you leave, if you start at the top here and you add your height one, this is the page title, and we'll show that in a second. This is one. And then you add in all this information agile products and inside, well, it's going to do is actually the default will be USE title here. So and if also if you don't add in your page title, it's going to be the same as the height one total. So what can happen is you can have your URL, your page title, and your title all identical, which is not ideal. So if you are going to change this, then you will say, if I just take a character ofs, you can say it says create your re-directs. And this is important. If you've got an existing URLs, certainly if it got traffic and some ranking that you want to maintain that, that traffic and positioning for that page. So make sure you have this ticked and that the old URL is redirecting with a thread one re-direct to the new URL. Now, what I also suggested you double-check, this works in your browser. Say go grab the old URL, put it into the browser, and double-check that it actually does re-direct. If it doesn't, what you need to do is this happens on some stories and some things. We're going to go to apps, just go to another page. Then you come to online store, navigation. Euro redirects, click on URL redirects. And you can see here, it'll show you the re-directs that have already been created. And if they're not in here, if it doesn't work in India that many genetic created manually. So you would need to click create menu very direct and added in from your old URL to new euro. To do it though, you only need to add in this part of the URL string, say collections slash. And then you would add the new re-direct day collection slash and a new URL string. Save it, and then double-check works in your browser. Just on some things. It doesn't actually, even though you click that the dialog box here and you save it, the actual URL re-direct doesn't work. So just need to double check that because you'd be missing the proper re-direct and existing traffic if it say. Okay. So now we've done our SEO title, a description and a URL. So now we're gonna go and look at our height one. So again, double-check on your collection page that your page title is actually your height one. So we're gonna do that now. And just ignore that. That's just a sample product. So we're going to right-click View Page Source, Control F and look for our height one. And we can say our hydrogen is actually our collection total. So that's fine, and there's no other hedge funds on the page. So for this particular thing, I 20 set for the page title and that's what we want. Okay, so without high Guam would've done is used our core product terms or core terms from our keyword research we have, we want to have fish oil and joint in their glucosamine. We didn't actually ended up putting it on this shape. But the other one we could look at getting there is afterall as because there is a good term. The good could be the search volume, therefore, arthritis, discipline a page ribbon again. So what we could do here is have for dogs, we throw at this. So now we have another core term in a high Tuan and it makes sense visual and good cosmetic for dogs with arthritis. And we'll click Save. Then in their description. Generally what we have here is just a couple of lines in our first part of our description. Add in the terms that you can have fish oil and click Ozma in there as well. And obviously we using dogs, we could add enough for us if we want, but we don't really need to because dinitrogen. And then that part, this part of the optimization of the collection page pretty well set. We're not going to worry too much about the density of our keywords just yet. Because again, like we said with the homepage will go and use tools to actually help us with that later on. And surface SEO is one we recommend. Okay, so now we will look at the extra content which we would like to use on our collection pages. I guess what we're lucky with that collection pages to ensure we've got the maximum benefit pair out of them is we have, let say we have ten products here with all their products. In a product, when we looked at content below the fold on the soil, below the fold on a collection page. Now from the previous, one of the previous video is we went through Anaconda as an example of how they use content below the product grid to improve the collection page. So this is essentially what we'd like to do with that pages. We've got one h one on the page. So still for collection pages, you only want one h one just like the homepage. And we generally have our subheadings without collection. Contemplate the product grid as H2. And then you could have a height h3 tag and then maybe some more height h3 tags. So we mix it up a little bit, but sometimes we only have one hedge to, other times we have to hedge 2s and hatred SRE tags pretty well. After that, we certainly utilize our keyword research to add our content into our two other keywords into our content here. And we also will look at using our frequently asked questions. So with our keyword research will look at what questions people are actually asking when they're searching for particular products. And we can actually answer those questions. And in this content here, we sometimes like to add videos in. And we had a video schema that's in another video coming to provide more relevance for the page. So this of course looks terrible, but it's just a sample of how you can actually add to content. Now, there's a number of different ways you can do this. We've got a lineup that we use called optimization. So essentially you can just come in once you add a collection, it'll show at the collection here. And then you can add in content and use the editor to edit in here. Now some things he said it, it doesn't work right in terms of the layout. So what we generally do is we use HTML editor or even use a Wordpress editor to write the content and then we paste it in here as HTML code like this. And then generally, the layout is organized in the way we want. Now the other way you can do it if you don't want to use an app like this. So maybe it doesn't work with your fame too well. You can use a page builder and for collection pages not gonna go into how you do that here because there's plenty absolute do that and it's generally a cost associate associated with them. But you can, with those, some of those you can add in content below your product grid, just like this page here. So generally when we start, as mentioned, we'll use questions that people are asking about a particular product or style or product. We will explain a little bit more about the features of the product. Will maybe adding a promotional video or a video of a customer using the product. And we'll just quickly look at a competitors, say for example, that Anaconda, it is a good example. And you can see that they're using content. If there's a competitor, a competitor in your nature doing that, you can certainly start to add that content in. It doesn't need to be in e-commerce store, can be blog post as well and see what sort of content they're using. And you can structure your content around that. Now again, when we go and use our optimization tools such as surf SEO, we can tweak these much more into much more detail. And this is just a sort of foundation to get the page setup correctly. You can add anywhere between sort of two hundred and ten hundred words here. And that's going to set you up well, for most stores, the thing is you will see when you're doing depending on your market, when you go and do a lot of competitive research and actually see what they're doing. And many of them won't have much content here. So it's a good opportunity for you to build the relevancy with your content. Certainly. Where other stores not doing it, what can happen is in particular markets, you'll go to the homepage for keyword and it will be either major stores such as Amazon, it C, et cetera, that are on the homepage or sorry, in the first page of Google for particular terms. And then there's just loads of blog posts and then you won't see any e-commerce stores to save for the second page, your third page. So that's a good sign. And obviously there's a lot of blog posts and there's some larger stores that authority and content is actually hoping those particular terms rank. So you can use that opportunity to create more content on your collection pages and give yourself the best chance to start competing with those sites. And then once you bring in your off-page strategies later on, you can just power them up even more. So just to summarize, we have optimized the euro, which is important out SCO title is important. So these two are the most important elements in the page. Then a description. So we're starting from the bottom up. Then we have moved up and set our height one couple lines of description here. And then we look at adding content below the product grid using an app lockup design or a page builder. Get some content in there with your height, h2 and h3 tags. And that sets the foundation. And then we can use our optimization tools such as surface yo later on to tweak them even further. Okay, thanks. See you next video. 26. Product Pages: In this video, we're going to walk through how to set up a product page. Now one of the things we see a lot and there's a different webmasters have different preferences on how they locked to setup their products. We like to set up our products where if you have variations, so different sizes of the same product or different colors of the same product is to obviously use Variant Feature that's within Shopify and that should be the sign for any e-commerce store. There are times where you might not want to do that. And you want to create different product pages for different variations. But in general, the most efficient way to do it is to create one product page and then have all your variations within that product page does a number of different reasons why we believe it's better to do it that way. You reduce the risk of having duplicate content and then issues with duplicate titles and duplicate descriptions, et cetera. And then if you do create a different product page for each variation, you will more than likely add the variation in the title of HCI total. But you're still running the risk of creating very similar content that can confuse Google and not be as clear as what it should be. So where possible use variations are there for raising and Google likes to read product pages with variations and understand what the product's about. You can also then, when you're working through your off-page strategies and you're linking, driving traffic, your pairing up one page rather than having the downloaded through more than one. So where possible, use variation feature. So it's going to work through how to, how to set up the basic foundational product page. If we go back to our template, we've set up a collection which was, if we look here on our site, visual and glucosamine for dogs with arthritis, joint supplement collection. And the product is obviously just an example product of sample. We're going to add l product, but you've called kinda on cure, which is their brand. It's official oil and it's 250 million. So that's gonna be the product we want to add. We've got our keywords here. So fish oil, we want fish oil relevant on the page. You want daga flawless relevant in the page. And this is important because if you look at our product name, it's not in there, but we'll add it in a totals. Powder. It's not a palace, so that's irrelevant. Joint care, best fish, oil, et cetera. Then if we look at IRFs and we can see dog arthritis supplements, we can say glucosamine gets a lot of search volume, but it's not glucosamine, but we can actually use that in our content to pick up some extra search and exposure. So our main keyword is going to be. Fish oil. And then our secondary keyword is going to be arthritis supplement. So who go to ad product page assembly that we do for collection? We want to work from the bottom up. And for a most important part of the page, which is our product URL or handle. So we want the most important air monkey word as far left as possible. So it would be fish oil. Fish oil, and then we're gonna call it fish oil. Arthritis. Actually fish oil. Daga thought a supplement. That's what it'll be. Fish oil, dog arthritis supplement. And we'll say 250 mil. Now you cannot the brand in East certainly when you're, if you're, if you're selling a number of different brands. But because they are brand is already in our called domain for this particular example, which will be kinda on dot IU. We're not gonna use it in the URL handle. So we're going to keep that as our URL. Now we're going to add our page title so it be fish oil, dog supplement for arthritis. So again, we were not we want to, Martin asked important keyword that is far left, but we can mix it up a little bit. So if you show dogs upland for arthritis, but still having a mine core keyword and secondary keywords in the title. Visual dog supplement for arthritis, 250 mil canine cures. So you could even add a pipe here. There's not a lot of difference. I'm using a pipe or a hyphen. Better candies break it up for the, for the user over the visitor. So that's a nice page title. We have the core k where the secondary keyword, and we've got OS OK to add the the volume if you're only adding one particular product. So this product, we've only got one. As an example, we'll only have one size, so we don't need these variations. And now description again, just like the collection set up, it's more for conversion, right? Optima optimization and click-through, right? And then actually try to optimize for keywords. So I'll just pause the video and fill it in. Okay, so real simple description, but basically combining everything, we went to a high-quality dog joint supplement, supplement for smaller, large Dogs Australia and brand fish oil supplements the dog John Kerry mobility. So even though it's not as important as it once was, the description is still an idea to add in secondary keywords and explain the product as well as you can say. And also Australia here because it's an Australian business. So that helped with geolocation and with valid in joint care because that was a keyword that had some Search volume. So that's going to be fine for our product description. Okay, country of origin was locked to set that the white. Obviously, this doesn't have a lot of bearing on SEO, but it's always good to make sure you include those in and make sure they set up properly skewed. Make sure you're always at a skewed because when we're working with our schema, skew is certainly a feature that you want with all products. So just that it is skewing there at the bar code if you have one and then obviously price $400. And this IF nationally is obviously for Iran benefit, not for, for Google if you want to put your cost per autonomy and therefore your reporting. Ok, tags. We're not going to worry about that because we're not running filters on our products. And navigation wise, we're just going to add our product to the collection manually, Product_Type. And so we generally create a product type as per a collection. So what joint joint care, for example, the vendor is kind on cuz when I know this is all real basic, simple stuff, but it does have a bearing on the performance of a product. Okay, so now we feel that this section now we're going to go and look at our height one and I page title. So now I think we will add out, we're going to use these keywords, but we're going to swap it around a little bit and we're going to add our brand at the start. So kinda IQs, dog joint care, fish oil, 250 mil. So not duplicating anything, we're just rewriting and using all the keywords we have at our disposal. We might even put best fish oil in there just to top fish oil. Generally this, this is better when you have some reviews neck, you can actually refer to reviews, but from a Google search point of view, people are searching for best this best, that exam, for example. Okay, now with your product description here, generally what we do is go and look at our competitors and see what sort of word count they're having in their product descriptions. In similar future videos, we're gonna be looking at using surface CO2. Optimizing Data, using correlation analysis of competitors to look at are how they are actually running the page content. But for here we're just looking for a basic description. So again, using your mind keyword, secondary keywords and then variations. Ok, so I've just created a A very simple description. And this is how we like to structure a product description. So you'll have an opening line or a couple of sentences, and then another paragraph or a couple of sentences. And then you can have some dot points, bullet points. So dot points are really good at, helps the reader. And also it is something that Google looks at. But what generally we like to do before the bullet points is actually adding a height h2 tag or a hate slavery because your product title is a height one. We're gonna create it as a hedge to sew and benefits and features of of how fish oil supplement and create that as a hedge T2. And then we've just got a mind keyword. You can use a secondary keyword and surface yo may determine how many times you're going to use the nine key word. And when we start looking at that. And then if you needed to remove fissure from the hedge to you would just then use variation. But we like to have benefits and features in it too. Because again, it's really helps answer people's questions and it does help with search. Okay, and then you can add your images. They're generally more than one. So, and if you've got front, back side top, the actual product in use is always handy. And then you just need to make sure that you're adding an alt text correctly and a fall nine correctly. So this filename Actually would you say the alt text first? So we actually add, add the product. We have, we have the image and we actually explain what the images. So in this example we would call a 250 mil bottle of I will just call dog joint supplement because we've got fisher all NFL my dog joint supplement. So that's good for the alt text. And then we can close it and we're just going to go get the URL and we'll have a look at a file name that I created on my local machine. Okay, so he's image on a Shopify store and the file name I set as 250 fish oil supplement for dogs. Just something small. If you don't add the hyphens in, generally it'll squash always these words up. So I just did something small. It's just a habit or have I disliked adding hyphen between them? It just makes it a little easier. Whether it helps to Google or not, is debatable. But it's just a little cleaner anyway for your fall lines, for your images. Okay, so that's it for the basic setup for adding a product. As I mentioned, we'll work through some more in detail, work on product pages with surf SEO, and also with the schema modules. We talk about schema for product pages, but this is the basic setup and it's going to set the foundation for the best possible exposure for your products. Okay, thanks to Salem. 27. Other Page Considerations: Chemistry. I just want to walk through some of the other pages you want to have in your store. While not directly related to SEO, they do provide trust and relevancy for what your store actually ease and Google wanna see, see these pages on your store. It helps build trust with Google, but it helps protect your customers as well. And Google wants to know you actually your interest is in your customers. So these pages, Google, if you're a Shopify store or an e-commerce store, Google's going to look for these and if they're not there, you're just not providing that, that trust and legitimacy that Google wants to see. So it's really important that don't they go Neglect days. We see a lot of slides that especially drops should be shipping sites where store owners don't really want to give out their own information. It's going to be a problem when you really want to build growth in that store organically if you don't have these pages in your store. So first two, terms of service and privacy policy. Very standard, but you need to have them now you can just use a template of the net. That's fine. Just make sure you, you swap out all your information that's relevant to your store, you URL and your, your details, and try and find a terms of service, a template that is relevant to e-commerce. Sample privacy policy swap at every information. But even better is to write your own privacy policy and our own Terms of Service relevant to your region or your location. And then it is unique in that even provides a further trust signal to Google. So the next one is about us. Now, about us is really important as well. Again, you're telling your customer and telling Google who you are, what you do, why you do it. And again, another trust signal, really important, you can put it in any of your qualifications and that sort of information that really does help Google understand who you are. And we can, with our about us page, we can add in schema that be set-up as well and they'll be some videos coming on that later on. When we add them to the course, putting a photo or whatever, it really does help build trust with your users. And that these indirect benefits. So if you're building trust with your users, I come and look at your about us page and rated that CFI that I see you're real research on new. Some people do that. And then they're going to come in and they'll spend longer on your side. So and obviously there's a good chance they're going to make a purchase. So the longer-term on site known lower bounds, right? All that sort of things are indirect benefits that are gonna help you go organic search. Okay? Next one is contact us. Now, really important, but I see a lot of sites, especially again, drop shipping stores where they only have a forum and that's it. You want to be displaying as much information as you possibly can. Really make sure that that you've got your contact information, not only form, but a phone number, you're opening hours, and your availability if 24-7, which obviously an e-commerce or more than log leaves. And make sure you state that. And with a phone number, you don't need to add your own mobile number or cell number or home number. You can use a service like where you can buy a number really cheaply for, say. $2. And then it's like real shape. If someone calls you and you just follow that number to your home number. So you're not getting spammed in the internet there. Make sure you show your email now you could argue that you're gonna get a lot of span this way. But it's really important to provide and be transparent with your information. Now, what a lot of people don't do is add the postal address. I think it's really important. Even having in your map here, even though your online store, again, as we worked through and look at some of the off-page strategies where we're gonna be using Google, My Business to actually help legitimize our online store. Linking and integrating a Google map with a Google My Business page is really going to benefit your store in the long-term. So I would highly recommend that you do that. In the off-page strategy is you say this, Google My Business setup and we go through how to do this. Okay, then the other page we recommend, other page we recommend. You can see we've got a link here is a frequently asked questions. So we've got in our footer. Maybe we don't on this site, maybe it's up to the top, okay? If IQ is at the top and we've got linked here as well. So here you want to provide Frequently Asked Questions section for your store. Things on delivery, about your product, about how your business runs. And then you can add your IQ schema here as well. And that can just really boost information and relevancy about your store again, and Google sees your legitimate. Okay, obviously postage and delivery and returns and ravens don't neglect these. So have you information on postage shipping times where you ship to. It can be simple like this, but it needs to be there. And same with returns, an array funds. Make sure you have a return rates on policy. You can combine your return array funds and post digits, fine, but you just need to have that information there. Again, should Google knows what e-commerce stores are, they know what shuffle phase. If you don't have this, you're just not showing as much trust and transparency as the store as, as a competitor. So I know this sounds really common sense and simple, but you'd be amazed how many stores don't do this. And it's really hard to measure the benefit it does, but certainly it provides that benefit long-term. So if you don't know how to add a page, you come to, you back in, comes online store, then you go to pages, and then you can just create a new page. So here we have our returns and refunds page we just added in the information in the editor here. You don't need to really worry about your SEO meta information here we're not trying to rank this page. You can just set it as default for your title, and that'll be fine. Just make sure you set your visibility to visible once the page is ready to go. Otherwise by default, that will be hidden. So here we go on our pages section and we can just add a page. And there it is a click Cite, and then make sure you add in your footer. So this is important. Make sure you have it either in your folder or in your menu. Things like privacy policy, postage, delivery, terms of service I like to have in the footer. It's just a normal thing to do about us. You can have in the menu item or in the footer, I think on the sort of got it in both. Contact us. Luck to have it at the top. And also decide doesn't have at the top of January Locke David at the top and also in the footer. And then we generally like to add some ancillary type sites. So let's say you're selling a product, your products on Amazon, It's worth having a link to your Amazon store. Again, you're creating that telling Google that you're serious. And if you have, say for example, your products on eBay, you can do the same or Etsy or anywhere else you actually going to be selling your, your products. Just hopes I roll. But we'll be doing more on external linking and internal linking, some of the further videos. Ok, so really simple, hope all that makes sense, but these are really simple to neglect, so don't neglect them, but important that you set these up correctly. And I need to be traded as important as, as important as any other part of your site. Ok, thanks. 28. Dealing With Images - Manual Image Optimization: Okay, in this video, we're gonna talk about how to optimize images. Now, images can be extremely powerful and I still hear a lot of people talking about how images don't make any difference. I certainly do. And there's a number of areas where you need to look at making sure your images are optimized correctly. The one issue with Shopify is what I'd really like to be able to do Shopify is add images and maintain any metadata within as images. You can actually optimize and add and edit the existing metadata of images. And you can add in location data, you can add in keywords, you can adding comments. There's, there's a whole host of elements within the image you can actually add. But the problem is when, when you upload your images to Shopify, it actually strips out all that metadata. So we can't actually use that to our advantage. But there is a number areas you need to make sure you have your images of Mars correctly. So just go my notepad here. So firstly, ideally you want to have unique images. You don't really want to have stock images from your supplier or from somewhere else around the web or, you know, some of these aggregated image sites such as pixabay or pixels. As last resort, certainly, you know, you need images, so if you need to get them from your supplier, you can use them. But what I sometimes like to do is just adjust the size of the image or just some part of the image before you actually apply it to the site. So don't just download the image from your supplier and then reapplied immediately to your site. Make some changes. You can put maybe a watermark in, in one of the corners, for example. And just have that uniqueness. Lei Gou starting to understand stock images now with its IO and machine learning. So unique images are important and you're going to provide more value for your customers, but also more value in Google's eyes. And if you have unique images, then the next thing is size. You want to make sure your images optimize for size four page load speed without losing any quality. It's real simple to do. We are going to do that manually and also with an app. The app I'm going to show in a second video that you can do a lot with that for image optimization. Then the next thing is making sure your file name is set up correctly. And then you're all texts are the major areas you need to look at. Optimizing images. Very good. A few products you can do it manually, really simply Locke said, if you are a lot of products, you can use an app which we'll look at in the next video. So we're just gonna go through the process of optimizing an existing image we have uploaded to our store and make sure it's set up correctly. Ok, so if you want to manually optimize your images for size and compression, you can count to a simple site like this, Tawny Pangea. We uses quite a lot. And we're just going to drag one of our images over. In this example, we're gonna use our dog supplement image. And this image is going to be for a collection page, but the process for other collection page, product page, homepage is essentially the sign. Okay, so I'm just going to drag my image and drop it right there. And you can say it's compressing. And you can say we will reduce the image size by selling I percent. So there's quite a large fall. So what you wanna do now is downloaded image and we're going to open it up and make sure the quality's okay. And we'll just type in that image Kenya. And we've opened up the image that has been a little loss in quality, but I'm quite happy with that. It's only 500 by 500, this image size, so this is a size we're actually going to look at applying to our store. So that looks all fine. Now the other thing you wanna do if you're adding these images manually is make sure the square. So Shopify looks better from a layer point of view, especially collection pages if you images a square. But you can use essentially any dimensions you want. The smaller the image, the faster it's going to be. But you want the layout to look uniform so we square images. I think it works best mainly with a white background. So that's just from an aesthetic point of view. But 500 by 500 square is going to work fine for the purpose of this site. So it's entirely up to you what sort of quality you want and you need to go and get some peer review people actually looking at your site to see what sort of quality you want. But certainly when we're first setting up stores, we want things as fast as possible that helps us get our traffic. So you sort of reduce or compress the images much as you can without losing too much quality. Okay, so there we've done that with now actually optimize their image, compressed image for size. Okay, so now we're in a our example or sample collection page. So all collection pages, you should add an image here and add in extra information to provide value to Google for the page, I see a lot of stores that don't add images to the collection image here. That's generally happens when if you've got a fame that, that adds Fiji collection on the homepage and it uses the collection image to actually show that image. So if people aren't using a framework that they tend not to add images, but it's in the information on the page. So you want to add an image here. So what we are going to go and do is actually charged fall nine of our image. Okay, so to change the image file name, you can either do it just in this on the desktop here, you can go into your, into your folders wherever your images and you can right-click and you can just change the, the image file lime, or there's a number different ways you can do it. So that's pretty simple, but we're just gonna do it here. But what's important is the actual what you change your image file name too. So we wanna make sure that we are making the filename relevant to what it actually is. And generally we like to add the brand in here. So I'm going to call this infusion. And mine. Part of our pied your theme of our page is a supplement for dog joints. So infusion dog joint supplement is a 100 mil. So we'll just that's good enough for our image file name. We've got dog joint supplementing its provided in the size and we've got the brand. So that's not a bad, a bad start for an image file name. So we're gonna save that. And then we can close that down. And I'm going to add the image here. And then we can look at the rest of optimization or pair of images. Okay, so valid our image collection image. And now we're gonna go to what we're gonna do next is editor alt text. So add all text. Now, essentially what they, so all alt-text is if you, if you are new to images and images, here is the image alt text. There are a number of different reasons for it. It explains to Google. And along with the file name, it helps explain to Google what images and then it's also used for It's used for visually impaired users. And actually can help tell us users what the actual images about that I can't see. So it has a number of different uses. But always make sure you, you actually add an image alt text to all your images are just, there's no reason not to do it. Just provides much more value and relevance to the image. So generally what we tend to do with it with image alt text is we will actually tell, tell Google and adding what the image actually 0s. So this is I bottle of infusion. We could say oversight to a 100 mil fusion hij supplement. We don't need to add. We could add dog supplement if we wanted to. But dog joint supplement, but we've already got it in the file name so we don't overdo it. So bottle of 200 million infusion, high GI supplement, that's all we need to say. It explains exactly what the model is and what the images. And then you save it. And there they are. Image optimized as closely as possible as we, as we would want for our collection package. And you essentially you go through and do the same for all images on everywhere on your site. So on product pages, homepages, your logos. All images on the site, really important. And as mentioned, no reason not to do it. So we've adjusted the size, can compress the file with, change the file name and we've changed or added the old texts are near that route to go. If you have in your product pages, if you have variation, certainly you need to make sure and very different images for variations. Or just more than one image, you definitely need to make sure you optimize every single image for that product. But it becomes a little bit tricky when you're, you've got a HIPAA images of the same product because you don't want identical alt tags or file name, so you just need to change things up a bit. And a good way to do that is obviously with the sizing, if you've got different sizes of images or the different colors or yeah, there's many different ways you can do it. Don't get too bogged down if you have similar keywords, as long as you change up the actual alt tag fries and the file name fries say they're not identical. That seems to work quite well. Okay, so in the next video we will look at how to use an app to optimize their images. 29. Using The Bulk Image Edit App: In this video, we're gonna talk about using an app to optimize their images. Now, obviously the theme throughout this course is to try and provide optimization techniques that are Frey and then off-site optimization techniques where there's going to be the need for an app which generally the good ones need to be paid. So if you've got a very large store and you've got a lot of images, and you don't have the bandwidth to essentially optimize and manually yourself or your team doesn't then obviously it makes sense to do it with an app. And the best one were founded. It is called bulk image edit. So we're just in the Shopify app Store. Bulk image edit by hex Tom. So this one here, we're going to have a look at what it does, but we're gonna go and actually look at it's got loads of really good reviews. And yeah, you can have a look, works the pricing. So you actually get a free version, so up to 50 imager edits per month. So certainly worth looking at. And then it's reasonably cheap anyway, up to a 1000 ImageEditor. And just give me my money. If you install the app, micro changes and then uninstall image, image optimizations can remind it's not going to change it back. So you're adding a lot of products. Obviously, you're going to pay the monthly working, getting products regularly. You're going to get the monthly setup. But if you've just got to keep the images reasonably the same all the time, then you could install the app Mike, the challenges and then uninstall. So we'll just go to the app here on the backend here in a store. And this is the dashboard. And you can see here on the left-hand side we have all different types of images. Image of optimization, and they're actually on the front end here as well. So we can say how many images have been optimized and what they've been optimized for silicides had 3,700 alt tags edited and 3,500 renames. We have done some reduction in image size, not a lot of that. And then here the phage is, it's got taken. Edit the alt text, edit the file name you can minimize. So this is where you don't need to go and use something not tiny Pangea manually, you can actually minimizing images here. Now we can square the images. So that's where you can make the images uniform across your site, does in a pretty cool way. And you can change from gifted JPEG or paint a JPEG. Say you've got that option as well. We prefer JPEG images on a store with just a little quicker. And then you can do all sorts of other bits and pieces, right? I crop frame, et cetera. You can add a watermark if you want to say some really cool features. And this is why we like this, this app, this app to do that. And then you can obviously re-size them in terms of actual size as well. So, but we'll just go through how you do it for. And the sign changes we might manually. So first of all, we got to minimize. And we're just going to look at optimizing some product images, but we're just gonna do it for a certain collection. So, so here you've got a different filters. You can gives you a number of different options. We're just going to say the collection is and we're going to make it a ham collections. I'm just gonna choose this one. This is just an example. And we're not going to have any other conditions. If you wanted to add more, you could. And then we're going to say all images in step two. And you've got another filters here. We're just going to say all images in step two. Choose how we want to edit them. So we've got the minimize file, file size without losing visible image quality, which is recommended or minimal source of losing some image quality. We generally just use this one on the app at the mid, the quality still seems to be pretty good. And that's it. And then we just click Start bulk editing and it goes into a queue. And then we can see here, here is our queue and those images will be run. Usually takes a few minutes, maybe up to half an hour to run those images through. So that's now running. So let's minimize, never gonna look at how far line. So the process is assigned will come the product images. Now will go collection is and we'll do the same one. Nowadays have been done already are pretty short, so I'm gonna make any changes, but we'll just go through how you do it. Same thing, all images in step two, you can, you've got the option to say filters heavier want, but this is how we do it. And update image file name. And then what it does, it gives you some options so you can customize your own template. Say, using the shortcodes here. Which is a pretty good way of doing it. Generally for if we're using this for updating filename, we will use either the product title and product type or the product title and product window. So I want the actual vendors nine in the fall night because generally the phase images or there's products, they're actually the brand. So we're going to choose this one here. And then that's it. And we'd just start bulk editing. The store ranks superbly well for collections and products. And this is why we have done up to this store. So we know works guy, so that's been added to the queue. You can say here 0 m images has been edited. That's because we've already done this. So you can say what had happened in fit if I had been edited, it'll actually show you here. So then, now we're gonna go to alt-text and m will run similar for alt-text. So we'll get to that same collection. All images in step two again, and we're going to update image, alt, text and neck easy. The option for, again, the template you want to use. Generally for all texts, we will add a The, again with a product type or the product vendor. And this one sometimes we, we customize the template so it doesn't have the store 9m in his particular store we're adding in stone, I'm just gives a bit more relevance. So we're using this one here, which is product, total product vendor sudden sport horses. It could fetch here if you've already got some alt text now you've added in a heap manually and you don't want to mess with it, you can just click this so it doesn't, doesn't change them because we're only doing this collection with this kinda leave that off and not sure what lays. Images have been edited yet for alt-text. And it'll go back and run the chi. So we can see here our file names have been changed. So let's have a look at the data house. So, okay, so what actually happened was the the why we set up with different, say, its change of all nine from this to this. And probably in this example you can say cadenza brand. So ideally we wouldn't have copper in there twice. And, but because it's a brand and it's part of a much larger store. I'm not, not to face, but probably ideal. 49 would be this one, this style here where you've got dogs, actually, which is, which will be the product type filter, dog food in the filename. So near it really clearly the brand name and the size and dog food. So in that example, we will probably go back and change it to be here. Sorry, you just need to obviously understand what your products are. Just kind of for the press is called cliche. You actually had to do it. But you need to look at your what the products are to make sure those filters are going to work just like we worked on in the manual video. Okay, we'll go back to onetime tasks and hasn't run those yet. So this pause the video while does. So that all tags like water anthro. So what I'm gonna do is just show you some of that's been done before. So here we've got 463 images. The alt tags were edited and we gotta details. We can say OK, there's images had no old tags row, and then it adds in the alt tag as we've set for our filters. So they go really quick and easy way to adjust an editor images does everything required from an SEO point of view. So for that, for the limited cost and like I said, if you want to install micro changes in uninstalled in pi for one month. It's worthwhile or you use the free version. And with the free version you don't get always phages. And we're gonna get some of them. Say, just see how you, how you want to work. Okay? That's how to optimize images using the bulk image editing app. 30. Basic Coding - How To Backup Your Theme: Okay, this is just a quick video for those who don't know how to backup your Shopify theme before you start working on it, making any coding changes, et cetera. So the theme you have installed will obviously be the top section here. And then if you've got any other theme's installed, they'll be at the bottom section here. So all you need to do is, and this is in online and themes or you need to do is come to actions. And then you click on duplicate. And you'll see that it's creating a copy of the theme here. We'll just let that run. And then monologue to do then is also just rename the theme so you know, so maybe you'll just type backed up backup. And so then you just have an idea when you actually made that backup and you've got everything sorted. So if you have any issues when you're doing any coding, you can always come back and you can republish this backup fame. Okay, very simple. And in also, I'd also recommend is also downloading the same file and putting on your machine. So you've also got, got debt not only on the server here, but also on your machine. So you're not gonna get into any trouble. Okay, thanks. See you next video. 31. Theme Download & Coding Software: Okay, in this section we're gonna talk about some foundational coding for your Shopify store. Now if you've never done any coding before, it can become completely overwhelming. And there's all this code and it's difficult to get your head around. To be honest, I'm not a coder, but I have learnt with the help of my, I've got a coder in their team. So with the help of those guys. And the good thing about Shopify, it has a lot of circuit breakers. So if you go and change some code and then, you know, you make a mistake and you try and save it a lot of the time, they won't actually let you save the file. So you can, you can have some sort of peace of mind that you're not going to break anything from that point of view. But then also it's got a really simple way of duplicating your theme, which was in obviously the, the previous video. So you can do cubic that your fame, back it up, and then you're able to have that back-up there. If you've got any if you cause any issues or something breaks, you've got on your actual, on the server, so in your actual store, and then you've got your theme on your local machine as well. So the most difficult part about theming is, sorry, that