Sharing Your Story: The Importance Of Content And Messaging
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About This Class
Have you run out of ideas with regard to your online content?
OR, do you feel as though something is off?
Maybe you feel:
- You can't find your voice
- You don't want to sound "too promotional" or pitchy
- But you're using social media for a purpose: to generate sales, to share your expertise, to build social proof.
In this class, I will review with you content marketing techniques to help you identify your desired content goals, cultivate consumer generated content that you can share, establish a content ratio--(so that--in the event you are selling/marketing something, the calls to action are there) and all around start to get a little bit more creative and strategic with your content creation in general.
Who doesn't want to be more creative?
Jaclyn Mullen is a Tory Burch Foundation Goldman Sachs 10,000 Small Businesses Alumni and Scholar. She has been an entrepreneur and content creator for almost 5 years now. She currently contributes to Entrepreneur.com, HuffingtonPost.com and StilettosOnTheGlassCeiling.com
A "social media, storytelling and entrepreneurship enthusiast", Jaclyn has leveraged the digital world to raise $1,244 in one hour on Twitter, score a 25,000 mile airline prize from AmericanAirlines and get the hashtag #FiberFriday to trend (long story, one she'll gladly share over red wine). She has connected with 1,000's of entrepreneurs around the U.S., many of whom have become her real life friends.
When she isn't busy consulting as a creative director/marketing strategist, she is typically networking, teaching courses on storytelling and strategic marketing or walking along the beach. She is based out of LA and also enjoys yoga, hip hop dance, coffee and writing.