Setting Up the Google Merchant Center to Create Google AdWords Shopping Ads

Dan Grijzenhout, Over 35 years of business experience

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16 Lessons (1h 9m)
    • 1. Introduction to the Google Merchant Center

      2:33
    • 2. Setting Up Your Google Merchant Center Account

      2:58
    • 3. Verifying Your Website in Google Merchant Center

      3:14
    • 4. Creating Acceptable Google Merchant Center Logos Using Adobe Photoshop

      6:35
    • 5. Setting Up Tax in the Google Merchant Center

      5:07
    • 6. Setting Up Shipping in the Google Merchant Center

      4:47
    • 7. Creating Product Feed Uploads to the Google Merchant Center

      4:48
    • 8. Filezilla Demo

      5:22
    • 9. Linking Your Google AdWords and Other Accounts

      1:35
    • 10. Interfacing Your Shopify Store With the Google Merchant Center

      3:29
    • 11. Using Dynamic Remarketing to Target Previous Website Visitors2

      6:53
    • 12. Integrating Google Express Buy Products on Mobile Devices

      2:10
    • 13. Implementing Merchant Promotions and Special Offers

      2:35
    • 14. Creating Local Storefront Local Inventory Ads

      4:38
    • 15. Create Standout Shopping Ads Using Google Merchant Center and Google AdWords

      5:30
    • 16. Google organic seo impacting updates 2017

      7:07

Project Description

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Set up your Google Merchant Center Account, connect it to Google AdWords and then create your first - or a test .txt product feed and upload it successfully into the Google Merchant Center. When done, create a list of the Google acceptable product upload data fields/attributes that you used in your .txt file and post here for others to view and possibly use as templates for their own product feeds in the future.

Enjoy the project!

Best wishes, 

Dan Grijzenhout - Class Creator

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