Setting Goals and Developing a Plan for Your Photography

Jennifer Schwartz

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
5 Lessons (12m)
    • 1. Trailer for the 10-Course Series, Crusade For Your Art

    • 2. Course 5: Setting Goals and Developing a Plan

    • 3. Setting Goals

    • 4. Finding Your Ambassadors

    • 5. Collectors, Advocates and Targets


About This Class

Crusade For Your Art: Best Practices for Fine Art Photographers gives you the tools to take your fine art photography career by the reins and thoughtfully and purposefully develop a plan to get you where you want to go.  Learn how to tighten your work, develop your brand, identify goals and a plan for your photography, and strategically launch your project.

In this fifth of ten courses, you determine the goals you have for your work and develop steps to get there. You will also identify the people who are most likely to appreciate and want to collect your photography and ways to reach out to them. For your class project, you will identify your goals and at least three concrete steps you can take in the next 12 months to move you closer to reaching them.

Jennifer Schwartz is the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and is the co-creator of Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.