Selling Online: Business Skills for Product Designers

Lauren Slowik, Designer Evangelist – Education | Shapeways

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14 Lessons (33m)
    • 1. Introduction

      1:12
    • 2. Deciding What To Design

      2:05
    • 3. Considering Your Collection

      2:07
    • 4. Building Your Brand Story

      2:27
    • 5. Building Your Reputation

      1:29
    • 6. Merchandising

      3:27
    • 7. Using PR as a Megaphone

      1:43
    • 8. Optimizing Facebook, Twitter & Instagram

      4:44
    • 9. Optimizing Pinterest

      3:15
    • 10. Email Marketing

      1:51
    • 11. Maintaining your Business

      3:16
    • 12. Designers for Hire

      2:24
    • 13. Finding Your Niche

      3:07
    • 14. Closing

      0:12

Project Description

Share the homepage of your favorite small online shop

ASSIGNMENT

Show off what you know! Share the homepage of your favorite small online shop. It should be well merchandised, well branded, and easy to understand.

  • If you don't shop online much, browse some of your favorite brands and look at smaller retailers that carry them. For example, you might search small jewelry designers. You can also browse the Shapeways shop page for inspiration.
  • If you have an online shop of your own, share it! Include an explanation of how your page aligns with the goals of your brand.

DELIVERABLE

Upload a screengrab of your shop homepage in the gallery. Include:

  1. A screengrab of the shop homepage
  2. A short description of the shop's brand
  3. 2-5 sentences answering "Why is this shop successful?"

RESOURCES

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