Sell more online: How to create product pages that convert visitors into customers

Charlotte Howells, Goal-getting digital + content marketing

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8 Videos (16m)
    • Introduction: How to create product pages that convert visitors into customers

      1:06
    • Why you need a unique product description

      2:13
    • Highlighting the benefits (not just the features)

      2:38
    • What information you should always include

      2:18
    • Delivery/shipping and returns

      1:54
    • Structuring your page

      2:02
    • Boosting trust

      2:07
    • Make buying easy

      1:17

About This Class

Want to sell more online?

In this course you'll learn how to improve your product pages so that you convert more of your website visitors into customers.

Course contents

We'll cover:

  • What information you should always include on your product page
  • Why your product description should always be unique
  • How to sell your product using benefits rather than features
  • Why you need to build trust, and how to do it
  • How to layout your product page for best results

24

Students

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Projects

Charlotte Howells

Goal-getting digital + content marketing

I help adventurous businesses who want to grow online get the results they dream of – whether that's getting more followers, attracting more traffic or selling more on the web.

I’ve been doing this for a decade – first for the big guys (like Mars, Lloyds Banking Group and the Met Office) and now for smaller (but way more amazing) businesses.