Sell more online: How to create product pages that convert visitors into customers

Charlotte Howells, Award-winning digital marketing strategist

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8 Videos (16m)
    • Introduction: How to create product pages that convert visitors into customers

    • Why you need a unique product description

    • Highlighting the benefits (not just the features)

    • What information you should always include

    • Delivery/shipping and returns

    • Structuring your page

    • Boosting trust

    • Make buying easy


About This Class

Want to sell more online?

In this course you'll learn how to improve your product pages so that you convert more of your website visitors into customers.

Course contents

We'll cover:

  • What information you should always include on your product page
  • Why your product description should always be unique
  • How to sell your product using benefits rather than features
  • Why you need to build trust, and how to do it
  • How to layout your product page for best results





Charlotte Howells

Award-winning digital marketing strategist

I help businesses who want to grow get the digital results they dream of – whether that's getting more followers, attracting more traffic or selling more on the web.

I’ve been doing this for a decade – first for the big guys (like Mars, Lloyds Banking Group and the Met Office) and now for smaller (but way more amazing) businesses.

Digital doesn’t have to be super time-consuming or confusing. You don’t need to be on all the channels or online for hours every day. I’ll help you focus in on the areas that can make a real difference to you and your business.