Sell Your Art Masterclass Part 3 | Melanie Greenwood | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (2h 18m)
    • 1. Trailer Sell Your Art Masterclass Part 3

      1:27
    • 2. Photographing Your Art

      32:30
    • 3. Mock Up Art Styling update

      16:56
    • 4. Effective Art Listings update

      6:47
    • 5. SEO Keyword Research update

      21:25
    • 6. Descriptions Template update

      26:58
    • 7. Shipping Settings update

      17:23
    • 8. Packaging Your Orders For Shipping update

      12:08
    • 9. Part 3 Project

      1:20
    • 10. Sell Your Art Masterclass Part 3 Final Thoughts

      1:22
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About This Class

149b6acb

Welcome to the Sell Your Art Masterclass, Part 3 of 4!

In this 4 part course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.

NOTE: This course is PART 3 of 4. This is due to the length and depth of the course content. This way you can take each part one at a time. 

In this course, you will be guided through a process to:

1. Photographing your artwork for sale

2. Mock up styling your art online (no camera needed!)

3. Effective art listings

4. SEO Keyword research

5. Writing great product descriptions (template included)

6. Shipping Settings

7. Packaging your artwork for shipping

The remainder of the content will be in part 4.

I hope you enjoy Part 3 of The Sell Your Art Masterclass course!

Melanie

Vision City Design Studio

Meet Your Teacher

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Melanie Greenwood

Designer & Founder of Vision City Studio

Teacher

Welcome to the Print On Demand Course for Beginners!

In this course I am going to teach you how to create your own Print On Demand Products using Printify.

"Print On Demand" is when you add your own art or words to a product (shirts, hats, aprons, mugs etc...) and add that product to your online shop. When a customer buys the product, your print provider prints it, packages it and ships it directly to the customer for you. This eliminates the need to carry large amounts of stock and spend the money up front. Hence the name "Print On Demand". It's a wonderful thing!

In this course, you will learn:

1. Why I Chose Printify As My Print On Demand Provider.

2. How It Works! (5 Steps)

3. Pa... See full profile

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Transcripts

1. Trailer Sell Your Art Masterclass Part 3: everyone. And welcome to the cellular art Master class. My name is Melanie, and I'm the founder and designer here at Vision City Design Studio. In this course, I'm teaching you how to take your artwork and really make it as a product for sale online so you could sell it to customers all around the world. Now, if you have not taken part one and part two of the course, I do encourage you to check that out so that it will really prepare you for this course, which is part three of the cellular art master class. So in this specific course, I'm going to be going over a wide range of really, really important things when it comes to putting your art online for sale, one of which is photography. How to really photograph your art effectively to make it appealing. It's your potential customers. I'm also going to teach you about mock up styling. This is a really new and effective way to style your artwork online to make it look like it's already in a room. I'm also going to be teaching you about effective art listings and how to really set them up to really sell the products that you are trying to sell your customers. I'm also going to be teaching about S E O keywords as well as reading great descriptions. And I've even included a download for you. It will give you a template to be able to actually work from so that you even have more of a reference point. I'm also gonna be teaching you about shipping settings as well as packaging your art orders for shipping so that they will arrive your customers looking beautiful. I hope that you will go ahead and join the cellular masterclass Part three. And I look forward to seeing you on the inside. 2. Photographing Your Art: Hey, guys, welcome to this section on cameras, lighting and editing. I love the sections, actually, one of my favorite parts of the course. And the reason why is because when you begin to photograph your art products, your art business feels it comes to life. And you have these really life images looking back at you and they feel like they're alive because they're about to be sold to people all over the world. Some really excited to talk to you about cameras, lighting and editing. Now, first things first. Let's talk about cameras. People always ask me all the time, you know, what kind of camera do I use? I'm so freaked out about a photographer I don't know which one to use. Can I use my phone? And so forth? Here is my answer. Nowadays, the smartphones are really equipped to actually take pretty good photos. However, there are other elements that will help you to make sure those photos were going to work. So, yes, you can use your smartphone. I have an iPhone, but you can use a Samsung or any other. Ah, you know, smartphone that you have. As long as the photo quality is really high, and it's going to look good as a cropped image at the pixel dimensions. So first things first. Yes, you can use your iPhone. Um, and that's totally fine as long as it's good lighting. And you have everything else kind of working for the photo, which will talk to you about now. As far as using a digital SLR camera, you can use a digital SLR camera. I actually use my Canon five D mark, too, and I know that's a bit of an older version of the cannon, but it's great, and I have no reason to throw it out or get rid of it because it's a great camera. It's been like a workhorse for me, and I have loved using that camera. So a lot of times will use that camera and I'll shoot high quality photos. Um, now, if you're going to use a digital SLR, there are some rules I would like to apply. Number one. Make sure that you are shooting with a 50 millimeter lens. 50 millimeter lens is going to be equivalent to our eye angle that we have, so if you're using that angle lens, you're going to be using. Basically, I level angles so you don't want to use a wide angle lens, and you don't want to use a very, very narrow lens. You want to use just general I level, which is about 50 millimeters. Another thing you want to be aware of is if you wanna have depth of field. In other words, if you want to have things a little bit soft and fuzzy behind your products to say, for example, you have a greeting heard and you have your greeting cards set on a table. Okay, let's just say, for example, and you want everything behind your greeting card to be out of focus and you want Onley or greeting card to be in focus. That's called depth of field, so everything behind it is out of focus. I used to actually be a photographer. That's why I know this stuff. Now. If you're going to do that, I would suggest using about a 2.8 depth of feel our 2.8 f stop on your digital SLR. So this is for people who have never used a camera like a digital SLR before. You're gonna use a boat of 2.8 f. Stop. That way, what you're looking at will be in focus. But what's behind it will be nice and soft. This works really beautifully for stationary or cards. You can use it really in any way Like you can have, um, a framed image of your our peace and then maybe have the rest of the room behind it out of focus. Now, keep in mind when you're creating your product photos, you don't want your backgrounds to be too crazy and, um, distracting. So s he actually does encourage us to actually create a simple, clean background. So I don't want to encourage you to do too many things in the background, but say if you're doing a wedding related invitation, you might wanna have the invitation, you know, on a table cloth or something. And then maybe have the background a little bit fuzzy. Okay, this is just some ways that you can take your photos. You don't have to, but you can. And that will maybe help you with that. So, on another note, backgrounds again, I would encourage you to say you're gonna have your art, um, framed, and you're gonna have it leaning on a wall. I would encourage that Well, to be a nice neutral color, you don't want to have too many colors and patterns happening in the background. You want to keep it fairly clear and, um, less distraction, the better. We want your art to be the main focus of the photo. Obviously, I would encourage you to keep your art central. I know it goes without saying, but I have to say it anyway, just in case anybody doesn't think about that. You want to keep things central in your photo, and you want a line things up so that your base of your photo is not tilted. This can happen sometimes if you don't line things up. Using a tripod will help you tremendously. Do not have a tilted image, and that's kind of awkward, obviously. So you want to keep your photo level centered. You want to make sure your background is really clear and kind of like general and neutral so that you're not distracting from your piece. So now let's move on to lighting. Lighting is a really exciting thing as well, because you're lighting will absolutely change the way your photos. Turnout. So even if you're using your iPhone, if you have great lighting, you can take beautiful photos of your products. So I don't want you to worry about your actual camera as much as the lighting and the way you're setting up your photo. You know, first things first, um, with the lighting out, encourage to use natural lighting. The reason why is because natural lighting is going to give you the right temperature. Now, I know this is kind of getting a bit techie when it comes to photography, but you're lighting has different temperatures. So if you're using the lighting that comes from above you in like a general room, like the central light that we put above us with, like those yellow light bulbs, you're gonna have a yellow cascaded light, which is not very pretty. So you don't want to do that. You want to turn off all the lights and just use natural light coming in from your windows . You can also use lighting coming in from, say, a garage, or like something that long as you have covering. You don't wanna have direct sunlight over you. You want the light to come underneath the covering so through a window or through an open door or through an open garage. You do not want to have direct sunlight on your art piece because that's gonna look like it's melting right? So you don't want to do that, either. Direct sunlight in general is going to be too warm as well. So you want indirect sunlight on, and I'll show some photos of what I mean by that as well, just so that you get an idea of the kind of lighting another wave really is to just go online onto etc. And actually research. See what other people who are selling what you sell are doing with their photography. Get some ideas from them as well. Now, if you don't want to use natural lighting, it really had your heart set on using studio lighting. You can do that as long as you're using daylight bulbs. They're not tungsten bulbs or orange bulbs. You want to make sure that the lighting like what I'm using right now, These air called Cowboys studio lights there really inexpensive. You can actually get them online on Amazon in a kit it comes with. I'll actually put post a photo of it on while I'm talking here. But it actually comes with diffusion boxes so that the lighting that comes out from them is soft enough that it feels like natural lighting. And it's daylight set, so it's not too warm. It's not too cold. It's just daylight. So it's perfect for using for creating your art product photos. So that's another option as well. These air continuous lighting. There's absolutely no flash pop. You don't want to have a pop of flash while you're taking your photos. The reason why is because the Pop of Flash will actually create reflections all over the place. And that's not going to really look that great when it comes to product photography. In this case. Sometimes if you're if you're photographing like a beautiful beer bottle or like a, um, I don't know some kind of another item in a different setting. It might be perfectly fine, but in the case of selling your greeting cards or your art prints, you don't really want reflections because art needs to be presented without reflections. You want it to be presented exactly how look hanging in somebody's house. So that's what I would say about lighting as well as cameras. Keep it really simple. Don't overstress about it. Have fun with it because it's a really fun process, and this is going to make you feel like you're art products are coming alive now when it comes toe editing. Editing is another great layer of detail that you're gonna be applying to your art product photos. Now I personally use Photoshopped to do my editing. I will always work on things like levels. I want to make sure my whites of my prints So my actual white paper is appearing white, not gray and not yellow. So I want to make sure that that the temperature of my whites is just playing boring White and I want to make sure my blacks are as black as they can be, so that's really important. And I also want to make sure if I have any colors that are on my print, I want to make sure that they look exactly they way that they're going to look when it's being sent off to somebody, so that when they see my photo of my print online, I'm not presenting something that's kind of incorrect with colors. You basically want to just create a photo that's exactly like what they're gonna get. You don't want to deceive them at all because people get really upset when they think they're buying something and then they get something else in the mail. You don't want to go there. OK, now, when it comes to editing, if you don't have photo shop, you can always purchase something called Photoshopped Elements. It's a more slim line version of photo shop where you can go in and do edits really simplify. You can do things that color balancing you can saturated de saturate Ah, crop as well as to do your levels of brightness or darkness. In contrast, that's really all I would do as far as editing. I wouldn't do too much like touch ups or, you know, brushes stuff. I would keep it really simple. I wouldn't over read it because, honestly, again, you want to just take a photo of exactly what it is and keep it simple. OK, people can tell when you've over edited, too, so don't do it. Just keep it really simple. Photograph what you've made as easy as you can if you don't have the option of photo shop or Photoshopped elements, you can always edit them on your phone. Now I know it sounds like Oh, my gosh, seriously, on my phone. But nowadays, the editing software is an APS you get on your phone or actually not bad, and I want to encourage you. Hey, if that's what you have available to use what you have available and don't be discouraged, just use what you got and it'll sell your products no matter what. So I would encourage you. Don't be afraid to use your actual phone to do your edits as well. So there you have it, guys. That's my just on cameras, lighting and editing. This is a really, really big step towards building your online our brand, so I encourage you to have fun with it. Maybe have some friends come over and help you. Or maybe your husband or wife or your kids get your kids involved, and it's going to be a really fun part of the process. So I encourage you to enjoy it and to photograph your beautiful art products. Framing and continuity is a very, very important part of your online art brand. And so I want to encourage you to think this through because it's really going to differentiate your art brand from those of other artists that are out there. So I would encourage you to think about things like, what kind of friends can you use to actually frame your art? And always remember, framed art sells more than unframed art. So if you're going to use frames, what kind of friends we're going to use for myself, for example, I use a lot of white or black frames because that's the brand that I'm building is a very black and white brand. Sometimes I have tried to use actual like lightweight birch wood, but I found it really go with my brands. I had to kind of refocus them. So, for example, you may want to use gold frames. You may want to use a multicolored frame. Depending on what you're creating, You may want to be known for really bright, hot pink frames. I mean, what is it about you that's going to separate your brand from everybody else on Etsy now? You don't have to make them every different. Your art is gonna be different enough as well. So you create a neutral framing situation, maybe a light birchwood or a variety of multicolored different types of woods. You could go very natural in your tone. You can go all black frames. You can go all multi colored frames, depending on what you're creating. So I would encourage you to think this through because continuity in your shop the overall look of your shop when people look at your shop is very important in reinforcing your niche and reinforcing your messaging as a brand. Because messaging is not just words. As we know, it's very much in style, in color, in texture and inform. So I would encourage you to think this through about your framing on your continuity of your shop. Now, one thing you need to start to think about when you are taking your photos and started think about creating your imagery for each year. Listings is that when it really is presented, you want to actually start to think about framing and how to make your overall store look continuous. So in my case, I sell black and white art prints, but I don't want to just throw the prints up there and make it not look like an actual shop right has again. We're actually trying to re create the sense as if they're in a brick and mortar store, as if people are walking through a real store, right? So when they're visiting your online shop, they don't want to just see a print, because that's not the way you present it in a in a real store. So I would encourage you to start to think about this, and one thing you'll notice is that my prints are the things that stand out. Okay, so it's not about the framing as much. The framing is really more of a background thing, but it does help to sell the print, so I want encourage you to pick up some frames. Honestly, you could even go to a vintage store. You can hand paint them if you want. If you want them all this to be the same color, I find vintage shops are awesome for this because you can get them super cheap and you can maybe repaint them. Or you can just find them really inexpensive at target. I think I got a bunch of mine at Target um, places like a pier one imports. They usually have good sales. Um, places like that. Wal Mart is really great. Even sometimes different grocery stores up in Canada. Here we have, ah grocery store called Supercenter our supermarket, and it's basically like, uh, just a general big shop, and it's kind of got, like 11 stop shop for moms. So it's a great place to go, and they got a little frame shopping there, and every once in a while I go in there and I check out what kind of frames they have on sale, and they always have white. So I love that because for me, in my brand that I'm building, I usually use white frames to showcase my prints, so it's a great place for me to check out. Now, For example, I've seen other artists where they actually use all gold frames or all black frames are all ah colored frames. Depending on what you're doing, I find to keep the colors continuous will help you in the end. Maybe use a light colored, um, you know, ah birch wood frame. Or, you know, something like that. Maybe dark wood, depending on what you're doing and style that you're offering, you may want to consider something continuous. Now they don't have to be identical. Now, if you zoom in here, you'll notice that I've got this frame, which is very much, um, kind of ornate next to a very modern, simple white frame. And then over here you've got another type of frame or of a classic beveled frame. But they're all white and they all kind of go together. I've also included some props just to make it feel as though you're looking at somebody's really house or look on there like a mantle or some kind of a shelf or something, and I find that doing that has really helped with sales because it makes it look as though it's in somebody's home. Already, it gives customers the idea of it being riel, something they can actually include in their home and how it will look. Among other items that they may already have, for example, a mason jar candleholders. You may want to grab some of these type of things that, like a dollar store, just to kind of make some props for your photos. Now some people are more minimalist in their approach, and they do not like props. And that's OK. But if you do, that's somewhere that you can actually pick them up. I find dollar stores. Vintage shops are great. Um, you know, value Village places like that are awesome for those kind of supplies. And I think that those air a great place to just get some props. So you're really trying to create an overall tone, um, and continuity of your brand. So if you go over here, you can see that all of these on this page, specifically not all of them might still work on some of these looks like, but overall, they all kind of go together, and that's what you really want is a continuous voice for your prints. Now, as you can see in the background, some of my backgrounds are more of a gray color, some a bit more blue tone summer, more teal and so forth. Now, depending on the print, I tried to make them change color of the background a tiny bit. Now, the way that you do that is by doing in photo shop, you go ahead and you go to color balance. Now color balance is something that you could find on photo shop. If you're not familiar, it's a great way to kind of go back and forth and see whether you want to cast your background or your imagery to be more cooler to be more warm. So for me, I was able to actually play with that. Um, you can do contrast. You could make it more de saturated, more saturated with colors and really play with that, especially if you're framing is going to be white or a neutral color. You can actually just switched around. The color is a little bit in photo shop, and that, too, will help you to differentiate each print from each other. So it's not all the exact same background. Now say, if you're like me and you using white frames the way to make sure that your white stay white is by after you do your color balancing so you make this is ah, more of a gray wall, and I've made it more teal, for example, a museum in here. I'll show you what I mean again. Zoom in. Here we go. So my San Diego print the wall was actually not teal. It was actually more of a gray. It was kind of like this color here. Now I've made it teal by playing with color balance in photo shop. Anyone could do that super easy. Um, you can also go ahead and download photo shop. Um, if you don't have the full on version, you could go to photo shop elements, and you can actually download that for much cheaper if you go online and find that it's super cheap to download. Now, that's one thing. You can do it so that you don't have to invest in the full version of photo shop, and what you do is you play with color balancing, which I'm not gonna go into details on this course. It's be impossible if I start to do tutorials on that. It would make the course five times as long, but it's super easy if you go into there. Even if you just Google color balancing and photo shop. It's so so easy. It's basically just a back and forth pulling lever that will help you to ah, differentiate whether it's a cooler, warm color Now to keep your whites white after you do your color balancing. I use the D saturation tool and I go in I d saturate. It's a good paintbrush, and I d saturate the white frames, the white flooring or ah, tabletop and the areas I don't want to be teal i d. Saturate so it makes them go back to being white in this case. And that's one trick. If you want to keep your whites white, um, you can also use, you know, different blending tools and so forth. There's a lot of things you can dio, but that's just one of the ways that I made this happen so that these air technically the same room, same ledge. But I just colorize this a bit more towards teal, so it looks a bit different. So that's another way you can just do that while still keeping your framing and continuity intact is really to think about slight color variations. But maybe even while you're taking your photos, you maybe switch out the wall colors by actually moving on photographing on different wall . That's one way to kind of just get a different Brent variation, but you're still continuous with your frames and the look, and the overall tone of higher shooting. And again, you want to think about similar lighting. Your lighting, the best form of lighting, is very natural lighting. So just by using natural light coming in through windows, you can use reflectors or white cards to really enhance that. Say, if you want to brighten it up a little bit, you also bright right up on your computer after us. Well, most importantly again is to keep your products looking consistent so you don't want ones look dark and next next to look right. You want them all to look the same so that when somebody looks at your whole page like this , they see an entire art collection looking very beautiful, looking altogether organized and very continuous. So this is what continue continuity and framing does for your shop wanted to show you another couple examples of framing and continuity. Now, in this case, this is a ah wedding invitation company. They do custom wedding event invites and announcement cards, and I do not know this person, so I'm not promoting their brand per se. But I just want to share with you some examples of other types of ways of photographing your pieces. So as you can see, this, this one photo is having one of her pieces is actually just placed on a beautiful table with flowers. Another one is actually framed on easel for more of a lot. A large scale, um, product. Ah, menu is right here. And also a wedding invitation is being held by an actual bride. So as you can see, framing and continuity in art and in paper related artful products does not necessarily Onley mean in frames. In my case, it does because I sell art prints. But maybe you aren't for selling art prints. Maybe you're doing ah invitations in this case. So as you zoom in here, there's a variety of different options. I'm gonna zoom into her her page. It's beautifully photographed, all natural light. You can really see the details. They're very beautiful. Everything is so well designed, and it's like all related to weddings. So the continuity here is the lighting. The colors are all the similar colors you don't see like neon pink anywhere. It's all kind of neutrals, greens, whites, a little bit of hints of pink and neutrals and golds, and that's about it. And so This is a really good example of framing and continuity. And down here she does have some frames. So she's got a gold frames, got white. She's got some more white stuff, but it's all to do with the same tone of weddings. So this is a great example of that. Um And I want to show you this for another way of, um, showcasing what you may want to make. So for those of you who are stationary designers out there, illustrators, designers, this might be a way to showcase what you're making as well. Here is another example of framing and continuity. This is D KMG studios. I actually do you know, these guys, they're awesome. Brilliant, brilliant illustrator designers, um, just killer. Um and I just want to make sure to showcase how they present their work on etc. So they really are minimalist in a lot of ways in how they showcase, but obviously their prints are so detailed. So if your work is extremely detailed, this might be a way to go with how you present your pieces because it's so minimal in the way it's presented is not too much around it, but it makes you look at the details of what they're actually selling, so they actually use the same background for a lot of their prints. So this is probably digitally made. Um, and they actually digitally put there their art on top of it and on the computer. So this does not look to me like it's actually photographed. It looks more like they actually have this background on their computer. And then they put this on there and they had a shadow added. That's what it looks like to me. Maybe I'm wrong, but it looks like they're using exact same background on all of them. So that's a way to go as well. That adds a lot of continuity, and it's really a beautiful way of presenting. So as you go down there Page, they've got a variety of different pieces. They've got, um, they've got different pins. They've got posters, art prints, but they're all using the same background. They've even got small enamel pins, so they've just showcase those a bit largest. You can see them, but it still feels very continuous. And then you go down and you see more of their prints. They have up in sets, Um, and ultimately it's all being really showcased in the same way they've even got playing cards. So some of you might want to take some of your art and actually make it into more of a three dimensional box item like that. And that's how they're showcasing those. Some was gonna show share with you a bit more of what they have. Let's go down a bit further. Okay, so now they've got T shirts down here, which is awesome to show as well. We just go in here. But every single thing is on the same background that some of youse artists you may want to venture into apparel into T shirts. I did that the beginning as well. I love doing that. And I actually might do that again later. I've been focused on art prints. That's my niche focus right now. But this could be a great thing for you as well. Maybe you want to take your illustrations and make T shirts out of them. So it's actually they've actually taken, um T shirts, and they've applied it to the same background again. Now, why have they done this for continuity? This is the power of continuity. So no matter what they're presenting, it's all in the same background. So these guys air like masters at what they do. They're like, hugely recognized, especially in California. And, um so these are like the pros. If the pros are doing it this way, then we should really all keep our eyes open and see how they're doing it, because they have a lot of followers and respect on a lot of ways. So I wanted to just at least show you the d kanji way of presenting Um and that's that's one of the ways that you can also use continuity and framing. Here are some examples of photography basically kind of staging and framing. Ah, with different art prints. These are some of the ones that I have in my shop right now. And I just want to show you some examples to get your mind going on what you could do for your own art. Ah, this is a thank Thanksgiving print that I did recently, Um, and it's currently in my shop, so I just kind of I actually, um, found this frame which had a really beautiful rustic texture to it, and I actually used it in a couple different photos. So I, as I mentioned before, you can definitely reuse frames and just kind of stage them in different ways to create different looks. I also use this frame on a very white background on a just a white table and photographed downwards, and it actually completely different. So here's one I actually used a piece of wood that I had is actually another frame underneath there, which is kind of cool. I kind of layered them, and I made it a would background texture. I put this on the floor and I photographed downwards, um, with just natural daylight just in my, uh, in my mind, like my dining room. Actually, Um and this actually works really well. I found these little leaves outside in my garden, and it works really well for a Thanksgiving print. It's kind of muted shades, which I think works well with a black and white. And so that's what I did for that other thing I want to mention before I go any further is when you're using a frame and photographing your artwork. You want to take out the glass. That's something I did not mention before that you should definitely make sure to do otherwise. You're gonna have all kinds of reflection. You're basically going to see yourself in the picture, which is kind of awkward, obviously. So definitely. Take the glass out. Let's move on to another example. Here's another example of something that I had photographed. This is obviously a greeting card with an envelope I photographed. This is, well, I put this on the table, which was sort of like a cream colored desk. It's actually my studio desk, and I just placed it on there and photographed downwards. I think I photographed this with my iPhone. So as you can see, this is still really clean, and it works really well. Okay, next one here. This one's actually kind of unusual. As you can see, it's myself. I'm just kind of being silly and laughing, but I'm just holding the print. This is something you can do as well. If you want to do that, make it kinda interactive fun. Instead of framing, it's still kind of draws attention to the print, so it's not just like a boring picture, Um, but here I am just holding the print, and this one sells really well. I think it's something about just the action or the energy and the picture. It kind of actually works for it. Is that something you can do that's totally out of the box? Okay, you can also show your art together. You can show it with other items you can show it with, you know, a book, a stage it with a lamp. Put on a mantle, you can. This is just an example of that kind of thing. Make it look as though it's already in your home or in a home or in a studio or where it's supposed to be. Um, you know, make it look like it's already on the wall. You can even put other prints around it and kind of crop out the other prints that you just see the edges of them. That could be a really cool idea. Seeing as you know, collage ing and doing gallery walls is really hot right now. Here's another idea. This actually a unusual kind of ah frame that it's kind of filled with clips. So instead of being framed in like a traditional frame, it's actually with clips, which I thought was really cool. I've had lots of people, actually, Customers asked me where I got this frame at the time I got that, Um, what was it called? The Pottery Barn? No, actually got it at a place called Pier One. Imports, Um, but it's, I think it's no longer available. It's been this. This was taken a couple, I think, two years ago. So this is a really cool frame. It's unusual. You can find really cool, unique things like this at, like vintage shops and things like that. So there's no idea for that one. And this is even cooler because I have it layered on top of a wall. It's leaning on a wall that's got a unique painting pattern that I did. I did a Chevron wall so you can even do it over top of say, well, paper over top of really cool pattern. You can put fabric hanging behind it, you know, is to create more texture. Here's another example of a, um, card. I actually had these frames, their kind, like many prints, um, and therefore like wedding favors so you can take your art obviously and make them into really anything, right? So in this case, I made it into a wedding favor, and I put some fresh flowers around it. I photographed this in California, actually, and I used a, um, like a wicker or a ah weaved top of a basket that I had. I you made that the background. So, as you can see, just slight textures like this can really make a big difference. Adding some flowers, just some softening to it and just a simple, modern white frame. Here's an example again of placing a print or an art piece in a photo that actually looks like it's already in a room. This is for a baby nursery. Sweet pea. Um, so I've placed some teddy bear and a little cute sunglasses and a photo album. And like a chalk board print that's obviously not mines. I'm not photographing it entirely because it's not my own art, but I'm just kind of showing edges of things just so people can picture it. Actually, being in their nursery, this seemed to really help sell these, and the once I started doing this kind of style of photography, it definitely picked up in sales and again, Ah, using kind of elements that relate to a print or to an art piece. So she believes she could. So she did. So I definitely used, you know, makeup and kind of fun, pretty bright pops of color with makeup in this case because I think that's something that any girl can relate to. You know, eye shadow, eye liner. He's the kind of things blush, you know, These are things that any girl could just look at and go. That's kind of fun. That's cute. I got a lot of comments and feedback on this. People really liked this display. So there you have it. There some ideas. Obviously, in your case, you're gonna create things that are more specific to your own art pieces. So have fun with it. I encourage you to. Now go ahead and take some photos 3. Mock Up Art Styling update: Hi, guys. In this video, I want to talk about another way that you can create your art product photos. Now say, for example, you are wanting to create photos similar to this one where you're actually photographing your art pieces and then placing them in kind like a room setting. Now, some of you may have beautiful room set up and have a set that you can create, and if so, great, but some of you may not. And so in this case, what I find is really helpful is to be able to create these images digitally. Let me show you what I mean. This is a photograph that I have of a frame. Okay, I photographed this frame by itself, okay? And I photographed it once, and then what I've done is I've actually been able to, um, actually place on the computer, so I actually use Photoshopped. But you can use different Softwares for this. I actually place my art inside of this exact same frame, so I'm doing it on Lee. I'm only photographing at the frame once, but that I'm able to use this as a frame and digitally place my art inside. Okay? so you can do that with photo elements. You can do that with photo shop. You could do that with a variety of other Softwares, which I will highlight in one moment. But I just want to give you some examples of how you can do that. Okay, so, for example, in the case of this photo, I actually downloaded this background image of a room off of unspool ash dot com. So unspool ash dot com. Now that's a website that you can actually go to to find a variety of different kinds of images that you are allowed to use for commercial purposes. So obviously, you need to be sure that the photograph you're using in the background is allowed to be used for the purposes of selling a product. In other words, for commercial purposes, which in this case it is. Or you could buy them as stock photos if you are so inclined, if you have the budget to do so. But I don't think it's really as necessary at this stage because there's so many photographs you could do. You can get online, and a lot of the software is that I'm going to highlight in a moment. They actually include images of rooms so that you can actually do what I'm about to show you that you can dio. So, for example, this is This is a room that I, you know, found online, And I thought I'm gonna place my piece print inside of this frame digitally. And then I take that whole file, which includes the shadow. Okay, I've done that on in photo shop. You can do that as well in any editing software. And then I've actually been able to then move this image around inside of this picture to create this image. Okay, Now, let me show you another example. This is the same image, but I've done it with a different, um, art piece. So again, this the same images, it's ah, broader crop of actually widened the image. In this case, the other ones showed a crop version of it. Okay, but here's another way that you could do that. You can actually find an image like so online and again some of the software I will talk to you about in a moment. They actually include the images, which is great. But in my case, I downloaded this image, and I brought in my art into this image in far shop. Okay, in this case, a museum. I never give up print. I'm using the exact same frame. And what I did in this case is I actually just I'll show you what I did. Actually, I would just highlight or I would select okay, using the selection tool, the inside of the frame. And I don't know if you can really see this, but it's got the little marching ants going around it. And then I would go to edit, and I would say it's actually not slight right now, but I would say pace special and paste inside. And that would basically create, um, the ability for me to place my art inside of the frame inside of this cross. Um, this matted area on the frame. Okay, let me show another example of what I mean. I did the exact same thing here. This is a photograph that I found online on. I believe I found this on unspool. ASHA's well, and I've been using this image for a while now and it's been great. It's very simple. It's minimal. Zits. Not too distracting. But you can find images like this that they might just have, you know, plant or just something simple. Um, and then you can add your art. Sometimes they might have, like, you know, a couch or a bed frame or whatever might be. And then you can just place your art on the wall. So in this case, I took the exacts him frame again. Case I'm using this exact photo of a frame over and over again. So this would be a really handy for those of you who really? Honestly, you maybe don't like doing the photography. It's a real pain for you, and it's a pain point. This might be a good solution for you. Okay, let's show a few more examples again. The same image, another print. Okay, there's the same frame again and not placing my coffee print. Okay, Coffee is my love language, so I've placed that in a different image. Says you can see I can do this over and over and over again. Now, if I really want to be detailed, I could, like, move the shadow of it behind it, create a bit of a shadowing that really helps it to feel like it's more really in the photo . But doing this digitally can really help. Now, here's an example of a different way that you can do this. Now say, I've in this case, I've actually taken one photo. This is a really photo that I've taken of a really frame. This is not digitally places the rial frame, and I've really physically place these items. Okay, now, since I've really placed this and I photographed and I'm very happy with the lighting and it's all set up once What I want to do then again, is to use this area to then place art inside of here. Okay, Now, I have done this many different times. I've used this exact photo and I placed digitally my art inside again in photo shop. I just went up to my selection tool, which is the highlighted kind of the area to just select an area. I just select the inside of the of the frame where I want to place my art and I paste inside. Now that's using Photoshopped, but there's a variety of different other Softwares that I will highlight just momentarily just want to give you guys Some more examples. This is definitely placed digitally. This looks more digital. So this one didn't work as well for me, to be honest, because it doesn't look like it's in a real room. But I said he wanted to sell a set. You could just line them up. This way to show Showcase is set of frames and pieces. Now, in this case, I digitally placed this picture, our frame and this art piece and this one in this art piece. So I placed them inside of this, um, stock photo that I found online on unspool ash dot com. Now, I just want to say it again, because again, this is not a photo that is mine. But I'm using it for the purpose of selling my art pieces. See, now it looks like it's in a room. And again, I find that lifestyle you know, showcasing your art in rooms like this has as another way to really sell your art pieces. So I want to make sure to showcase that as well again. Here's another photo that I've used to sell this print, and this is a really photo that I had of riel items Okay. Different color wall. Different accessories around it again. You don't need these accessories. Ecologist extras Depending on your brand, you may or may not have accessories at all. Okay, but again, I've highlighted the inside or I've selected the inside of this frame. Okay? And then I've pasted inside and I brought my art inside of the frame. So I just wanted to be sure to showcase that. And in the next quick video, I want to show some of the other APS that you can actually download that some of the Iran even or on your phone that can actually be then used to kind of place your art inside of rooms because that's another whole layer of selling is to actually showcase your art inside of a room to make your art feel like it's already kind of inside of somebody else's space. I find that's another great way, Teoh, to create photos of your art pieces in order to sell them. Hi, guys. In this video, I want to showcase a really great app that I've recently found I find is really awesome for those of us who want to create digital mock ups of how art can look in different scenes. And so this is called mock up editor. And I think this is something that all artists should know about, whether you're making even originals or prints or printable Szmyd. You're doing a print on demand or whatever it, whatever it is you're making. Technically, you can still use this software. Um, it's an editor that you can actually download and use, and it's really great because you can actually move things around. You can actually kind of set up your own scenes, and you can kind of automatically add your art in here. So, for example, if I was going to go ahead and try this, I could click on this camera button, and I would then be able to go ahead and add one of my art pieces to the shot. So let's try it. Okay, so I found my I love you piece. I'm gonna go ahead and add that and just like that, it's added it to the frame. So I know that we're in that kind of more of a photography section. But I feel like this is where we're really talking about creating images for your art to sell it. Okay, So what I can do now that I've added my art? Um, you can also change the scene so I could go ahead and change. Um, ad, you know, a laptop into the scene. Like how fun is that, right? I mean, I don't think I actually want that, but let's just say I did. I could go ahead and put that over here. I mean, now, the scenes getting a little bit crazy, but you get the idea. You can add accessories to your shots to say, if you wanted to add a plant there, I've got a plant now in my shot. Um, and if I wanted to take things away, I could just click on it and I could get rid of it. Let's drag it over to the garbage. Okay, Get rid of my laptop. It's a bit too cluttered now. So say I want to just get rid of some of this stuff. I could do that, too. I kind of like these sunglasses sitting here. It's kind of cool. Well, let's say I want to just get rid of this light, for example. Okay, this is just I'm just showing you how this thing works, but it's really, really convenient, actually. Now that I'm looking at it, um, I think it's great. I think this is something that I'm gonna try using a swell, but I want to be sure to let you know about it. So say, I was unhappy with this. I could then export this, and I could use this in my in my actual store. Okay, Let's see. We've also got plants foreground. Let's see here. So foreground and background. So that's going to be things that are going ahead or behind your art piece. Let's say I want to change the background. Let's just switch it up for fun. There you go. And I've got a completely different setting. Okay, um, text if I want to add text, um, or if I wanted to upload and item. Okay, so that's really how you use the actual software. That's very cool. Now, in order to use this service, there is a fee. Now, if I want to just download one item like, say, I want to create one and then download it for just some purpose I was using, I could actually do that for $5 for one, or I could sign up on a monthly amount for per month. It's $7 per month, and if I wanted to do it annually, I could pay. Um, if I paid it all up front, it would be $5.75 per month. I think it's a really, really great price, considering how much you can use this. This would be a really great way to create images for your online shop. Maybe if you're doing digital's or any kind of art print really art piece. This could be a way of adding your art into, um, your actual shop. Now, mind you, you're still going to need to digitize your art. So say, for example, your art, um, a painter or somebody who you know you do not create art on your computer. You still need to digitize it in some format, either photographing it or scanning it. I do have a video separate from this one, talking all but digitizing your art. So you're gonna want to refer to that in order to digitize your art in order to be able to then bring it into a software like this one. But I want to be sure to highlight this software because I think it's that valuable. And it could really make your life a lot easier. Um, that way you're not worried about setting up cameras and all kinds of different things. Let me just quickly go over this. All items included, period. Okay, so this is just saying, um, what's included it looks like, obviously, the more that you commit, the more options you get. Um, the image size is going to be for a single download is 1500 by 1000 pixels, which is fairly small considering So I would probably suggest more going with the one month unlimited. Because you're pixel dimensions are 51 84 by 34 56. So that's much bigger. That's about almost, you know, 3 3.5 times the size. I think that would give you more options for people to be able to zoom in to see the details of the art piece. Okay, you can go ahead and check out mock up editor a dot com, but I wanted to be sure to show you a software like this one in order to create your images digitally rather than photographing them yourself. Another great app to know about is called Wall App. Now, this is actually an app that will allow you to create other images of rooms that you can then place your art into. Okay, this is very simple. You can actually select the room you want from across the top here. Okay? So you can actually choose the room you want to include your art in. So this is after you've digitized your art. Maybe you've taken a photo of frame you want to use because I don't think this one. Actually, um, this software does not include frames. That's the only thing. So this is great to say. You're doing canvas are that you're selling. Or maybe we're just selling wall posters or pieces that could go directly on the wall. Um, Or if you've already photographed your art framed or you have one frame that you're using as your template, you can then place your art into any of these rooms. So, for example, if I've already photographed my art or digitized it and place it in a frame, I can then add it to any of these rooms. Okay? So let me try one so she can see how it works. So here's one of my pieces that I've already photographed, and I've had that framed. So I've actually used this exact frame over and over again, just like I showed you before. And I've digitally placed this art piece inside of it. Okay. In Photoshop. All right, so now I've been able to place it in this room, and I can move it around. I can add more than one symmetry. A want ad three here. Okay, so this is wall app. Now, if I want to say, change the room that it's in, I want to put in more of a minimal room. I want to make it look larger. I could just increase the size of it. Okay, This is extremely handy to place your art inside of a room. All right? I do this all the time, and I find that this does help to sell your art because you're making it feel more real, like it's really a part of the space. Okay, so it's really fun that you can get really creative for me. This this kind of a room would work really well because my arts kind of black and white and a kind of matches the room. And in this way you're not trying to, like, physically design your own house to sell your art. You know, we don't all have this perfectly set up design, right? If you have that and that's part of your process. And I would say go for it. But if you don't, then this is another great option. So let's say I choose this picture right here and I put my picture here. No, but I shrink it a little bit, and it's super easy to use this thing. It's very, very intuitive and easy. So let's just say this is the room I want to choose. What I would do is I then click on the button. It's a say file so that I can actually download it right here by clicking on safe file and then use it in my art shop. So just like that, it actually downloads directly to my computer, and I can then use this image as a free stock image from Merritt Shop. So this is fantastic and it's a really, really great option for us artists to sell our arts and to create arts and then place it inside of rooms like this one 4. Effective Art Listings update: Hi, guys. Welcome to this video or might talk to you about the structure for building effective art listings. So when you're setting up your art on a website to sell it, maybe that's a selling platform. Maybe it's your own personal website. Or maybe it's a print on demand site. No matter where you're selling, you're gonna want to do your due diligence to set up effective listings for every single one of your art product that you're selling now, the first thing I want you to pay attention to are the images that you are going to be, including in your listings. Now we've already gone through details about how to photograph or how to really create beautiful mock ups off your artwork. In this video, I want to talk to you about making sure that you are using as many images as your listings will allow, and depending on where you're selling, you're going to have a certain number of art pieces. Airil are images that you're allowed to include in your listings. No matter what it is. I want you to maximize that amount, for example, on etc. There are 10 images you're allowed to include with every listing. Now I know it sounds like a lot, and frankly, it is a lot. But by doing the due diligence and actually feeling that and really providing as many images to refer to as possible, it's going to help with sales because you're giving MAWR information more inspiration and you're showing how people can actually use your artwork. So within those images you're going to include obviously your first hero shot. I call it the hero. Shot is a shot that is a front on shot. It's generally framed, if it's if it's a flat, are two dimensional item If it's canvas, doesn't have to be framed. But you want a nice, clean central shot for your main product shop. This is something that people like to see. It's easy for people to see exactly what is The color is involved and it's straight on, and I find that's one of the most effective ways of actually showcasing your art, especially framed if it's in a two dimensional form. So we talked about that in the other video, so won't go any further into that exact topic. But I want to be sure to include a hero shot as your main shot for your listing. Then you can go ahead and showcase some of your mock up. So maybe you have included your art into a variety of different room settings. Maybe you've included it into what looks like a wall gallery. Maybe you're including it into a nursery or into a kitchen into different settings so that people can see that this is an hour piece that could be applied into a variety of different locations. You may want to show close up shots or more. Further, away shots really show how your art will feel in a room. I would even dare you to include your initial sketches or process shots. Ah, lot of times that could be what sells your art. Because people again, they love to see how the artists creates the art. I would also include a digital versions to say you have art, that you created it on illustrator or in photo shop. You may want to also just include just the close up shot of the actual details of the image . Both really close up to see the details and textures. Maybe you're doing watercolor or oil painting or some form of an art piece. Maybe Lina cut. Um, you know, Prince, things that are gonna have a lot of detail. You may want to actually zoom into the art so that the art the customer can then see some of those details. Ultimately, you're trying to create a ray of images for each listing that will sell the product. So you want to showcase it being in use and showcase the details. Aziz. Well, as this beautiful hero shot of your product, the next thing that is absolutely important with every single listing is your S e o keywords. As I've mentioned previously in the other parts of this course, your key words that you use in your titles. Your tags in your descriptions need to be repeated throughout your listing. So first things first in your title. Make sure that you're actually using a list of keywords that pertain to your listing that are going to be the best keywords that you can possibly find for each listing. Remember, as you are creating your listing titles, every single keyword in your listing title is very important, primarily at your first few listing titles. So, in other words, the 1st 2 to 3 key words that you choose, obviously the first being the strongest, the second in the third. And as you go down the line down the list of words they're using in your title, they become less and less strong. That makes sense. So in the same for your key words that you use in your tags. The first Ted key word that you use has the highest strength, and then as you go down the line, they become less and less strong. So you want to basically do that. You want to physically copy and then paste the keywords from your title also into your tag section. And that will give you that repetition within your listing. And that helps of the algorithm, no matter where you're selling to be found. Easier now by actually adding those keywords again, peppering them through your descriptions. That's also going to add another layer of words to be found that are again repeating the same words. So again, it just adds strength to you're listing by doing S CEO in that way with your titles, your tags and your descriptions. Another thing to be sure of while you are Creating your effective listings of your artwork is toe have very clear instructions. Now, this is obviously going to fall within your descriptions section off your listing, but you want to give people direct instructions as to what to do next. It sounds obvious, but it actually isn't obvious. Especially if you're selling digital download art. You're going toe literally have the word instructions in bold and bright as you can possibly make it and capitals, if possible, and then actually list out for them. What to Dio. Now I will describe more about that in the descriptions video, but I want to again echo that you want to give people direct instructions inside of the descriptions area on how to actually buy from you. Okay, again refer to the descriptions video for more information on that. But I wanted to be sure to highlight that again for you here and lastly, but definitely not least you want to make sure it is very easy for people to buy from you by making the payment options crystal clear. Do you accept gift cars from your platform? If so, make that clear. Do you accept Visa, MasterCard, Amex You know what cars you have received. Make sure that that's crystal clear. Do you receive PayPal? If so, make that crystal clear. Make it so easy for people to know how to pay you so that it's another little obstacle that they don't have to jump over in order to buy from you. So I hope that helps you guys Let's move on to the next section and keep going. 5. SEO Keyword Research update: Welcome back in this video. I want to talk to you all about S e O. Now, for those of you who are not familiar with this term, S e o stands for search engine optimization. Now what does that mean? It's basically a way of optimizing your online art shop so that it can be found in search. So maybe specific items you're promoting can be found or the actual shop in itself. Now, one of the biggest mistakes that we as artists make is we believe sometimes if we build it , they will come. We think that we can just build a gorgeous website on a template site or goodness anywhere . Maybe it's on etc. Are on Amazon or wherever it might be. And we think that if we put together beautiful artwork and a beautiful website that the people will just flock to us right when we put it up online and the reality is were often left with disappointment. We need to be the ones to actually pull people in towards our stores by using what we call keywords. Now, key words are the words that people type into search in order to find something so say, For example, I am looking for a T shirt for my daughter. And my daughter is four years old right now. And she loves unicorns, Of course. So if I'm looking for a T shirt for her, I'm going to go ahead and write in words on Google, right to find ah, unicorn T shirt for my little girl Cell pie put in girl unicorn shirt. Okay. Or girl Unicorn T shirt. That would be called a keyword. Now, the weirdest thing about keywords is that they're not just one word. That was one of things I didn't understand for a long time. But keywords are usually not really a word. They're more like a phrase. They're more like kind of a few words mixed together. OK, so, uh, girl unicorn T shirt that will pull up a certain number of T shirts. Ah, whole bunch of different brands that created Unicorn T shirts will pop up, obviously. Okay, but if I wanted to narrow my search down and actually be very specific about what kind of a shirt that I'm looking for, I could do what is called a long tail keyword. Ah, long tail keywords is more of a longer extended phrase. Okay, so it's even more words, but it's very specific. Okay? One thing that we know about people based on research and human behavior is is that when they're looking for something online, they don't search once, but they searched twice. The first search is a general search. Okay, For something, the second search is a lot more specific. OK, often times Based on the results of our first search, we will then search more to find a more specific answer. So the first search waas um girl Unicorn T shirt. And now maybe the 2nd 1 could be, uhm pink unicorn T shirts size five t adding the color and a mounting the size. Okay, some adding mawr information to the search. So pink unicorn T shirt size five t so that, in other words, will be even more specific as to what I will be looking for as a mom searching for a product for my daughter. So, as you can see, by finding the right words to plug in for people to then be able to find a product, it can absolutely change the way that the product is found or not. found. So in this specific section, I'm gonna go through a couple different ways that you can apply s CEO to your online art businesses. Now, before I go into kind of more demo mode or I'll be sharing with you some actual tools to do this I want to talk to you about how do you even apply S e o keywords? Now, first things first, the number one place you're going to apply keywords is in the titles that you and I assign to our art listings. No matter where you're selling art, maybe you're selling on your personal website or print on demand or no matter what it is of its physical or digital or original art on Etsy. Or maybe you're selling prints on Amazon. Doesn't matter where you're selling. No matter where you're selling, you need to title your listings are your items with keywords. So in this next section, I'm gonna go into your gonna I'm gonna actually show you how to find some keywords to apply . But I want you to start thinking about your titles not just as one title, but more as a list of key words. Okay, so that you're not just putting one word or one phrase. You know, I'm just gonna put, you know, unicorn T shirt, but you're gonna put a list of phrases because that's going to bring up your search being found in search a lot more than just one phrase. Now, one of the tips is that your first word or key word that you put in your title is the most powerful when it comes to being found. So you got to make sure that first word the first phrase you have in your listing is the one that is going to draw the most eyeballs. It's the one that people are most looking for. So that's really what we're trying to find out now. The second place you're gonna apply keywords is in tags. Now, tags are kind of like Hashtags there a way of actually being found online within kind like the back end html world. Okay, so when it comes to say, like, it's kind of like when you're on instagram, if you have hashtags, it's gonna draw in people's attention. Who are looking for those hashtags? So the same way tags that kind of reinforce the listing titles that you've applied for your art listings. Now, the third place you're gonna put keywords is peppered in through your descriptions. Now, because descriptions are their own monster of of, ah kind of teaching topic I'm going to do, listing our descriptions in its own video. I'm actually going to create a template for you that you can then walk through and kind of feel on information and makes you not missing anything. You're giving your customers exact information they need. But in this video, I want to make sure to highlight that you want a pepper in the key words that you've already found for your listing titles and tags. You're gonna pepper them in throughout your descriptions and the recent wise, because by repeating your keywords three times within your listings, it's going to even draw more attention from what's called on algorithm. Now I know I'm getting a bit technical on you guys, so don't freak out. But an algorithm is basically the way that the Internet obviously speaks to each other like different websites, so to speak, are speaking to each other through keywords, and it's basically a way of communication for people to be able to find things that they're looking for online. So the algorithm is literally that's a rhythm of finding information to then draw up on search. In short. OK, there's probably another geek way of describing it, but that's the way I describe it. So let's go into the next section, and I'm gonna show you some demos on really, how you can apply toe. Look for keywords for your art products. Maybe if you're selling on Etsy or if you're selling on some of the other main selling platforms. Hi, guys. So first things first I want to share with you and s CEO search tool that I use for selling on Etsy. It's called Marma Lead. That's not marmalade. Even though they have a like kind, like a tangerine symbol. It's marmol lead l e a d dot com So I'm gonna sign in so you can then see how this works so normally it is awesome. It's a really great tool for finding your best keywords for your Etsy shop. As you can see on the right hand side here, I can actually add more than one Etsy shop. So if I were to, um, you know, look into a second store If I had a different product, I want to launch. Some people have more than one store, and in that case you can sink more than one at a time. And as I mentioned just now, you can sink your items so that they show up within Marma lead, and then you can actually see how your actual listings air doing. So if I go over to my listings, as you can see, I need to get in here and update my S seo keywords at different times throughout the year, obviously, depending on seasonal and different things, sometimes the marks may change. And as you can see, it's a grated system. It goes from like a to like F basically and, um, from green all the way to read. So the green color is the best color that you want. So bright green. Oh goodness, I don't think I have any A's right now. I'm a bit out of date with this, but as you can see, it goes from green to yellow to orange and then to red. So red is the color you don't want. Bright green is a color that you do want and it's just like being in school. You want to get an A plus. So all your listings, you want to get an A plus on, so I can actually click on any listing I want and click on them and go in and see the different keywords I've already applied to this listing. I can see how my tags were doing my long tail keywords, how different things are doing within this. So as you can see, it will show how many photos I have used. I'm only using five out of 10. Obviously gives me a lot of opportunity to improve this listing. Okay, so you can go ahead and look into this. So here is what we call the storm. You can actually create storms or our brainstorms for every single, um, keywords. So if I were to click on one of them, I could I could create a storm or write down a keyword and start looking into it and find a variety of others that apply to that same thing. And so what you do is you create things called buckets. So if I were to go ahead and create one, let's just pretend I want to do? Um, animal illustrations. Oops. I spelt animal wrong. Okay, just for fun. I just want to show you guys quickly. I click on that, and what it will do is it will give me a variety of key words here. I could then add them to my list. It's called a bucket. And then that way I have a variety of different words that relate to my type of product. And what I want to do is I want to have, um, you know, green going all the way across. Okay, So in other words, you don't wanna have one that has already You wanna have green and yellow or green, yellow and orange, But you want to keep it with. You know, these kind of color is because you wanna have the best results for every single listing. So the first circle will mean the search. Ah, second will be the engagement. So how many people are engaging with that actual keyword and then the third will be competition. So out of the competition in this case is like over 50,000. So obviously you want to have low competition and high search numbers. Okay? The next area I want to show you in marmalade is the comparison tool where I can actually put in phrases to actual to actually see which ones are the best keywords. So let me just try something for you. So, fashion illustration fashion sketch shows due to for knowledge to give you a quick idea. But this is a really great tool for seeing which one of the key words, you know, well, actually, when so to speak. So this is a great way to find out if you're not sure. Now, here in my studio, my internets a little slow today, but as you can see, it's giving me kind like results. So the searches for that phrase are, um, 1415. This is the number of unique visitors within 30 days. Okay, so these searches result based on 30 days, so the engagement is close to 5000 but the competition is over 50,000. In that case. Now, for fashion sketch, it's actually considered a long tail, which is a good thing. And the search is is only 187 which is obviously low. The engagement, though comparison is fairly high. Um and the competition is very low. So believe it or not, this is actually not a bad keyword. Um, fashion sketch. So those of you who are doing fashion illustrations there was a little freebie for you that might work for you. Obviously, the search is a bit Lois. You might wanna try some others in regards to that, but this is the way you use this tool, and it's very handy now. Tracking tracking is a way to track he words to see which ones are kind of on their way up that are being more popular to search for and which ones are on their way out. OK, so I've been tracking words like the future are keywords like the future is female. A lot of my arts has to do with, you know, girl stuff and, you know, girl power and that kind of stuff. Fashion illustrations. It doesn't seem like it's doing that much better over the last several months. So this is something to be considering whether or not it's something I should be looking into. But it's a great way to kind of find out which ones are going up like girl power. This one seems like it was very low September 2017 and now it's grown fairly well. It's kind of grown up a lot of more people using this phrase in their listings. That just shows you kind of like a great a good sign. You could always go ahead and add, in other words, to track, Um, and that's a good way to find out what is happening. And then there's obviously the popular shopper searches on etc. So every single day, if you come on here, you can always make this part of your schedule to just pop on here and find out which are the words that are kind of happening right now, as of yesterday, last week and last month. So again, this is a nice thing to scan at and just find out. Maybe there's something that I should be aware of that's kind of going in, and it's kind of coming up in popularity and trends, and then what's not. So this is Marma lead. I really highly recommend it for those who are Etsy sellers. I think it's something that will take your Etsy shop the next level and really draw in more search than that way, you can use these keywords in your listing titles, tags and descriptions. Lastly, before I leave this more Mally demo, I wanted to just briefly share with you some of the things you get monthly. This is a monthly memberships. You'll get a user name password. It's $19 per month if you want to pay for it annually instead of monthly than the month goes down to 15 83 per month, so that may be worth it to you. Um, as you can see, if you come onto this website, you could go over the long list of benefits that you get. So you get the brainstorm section, the analyzing section, the application for professionals by professionals. One of the things I didn't mention previously in the demo was that in marmalade, you can also compare the different ways of pricing so you can actually look deeper into listings and find out what people who make similar type of products are actually selling for and seeing how their results are. So this is actually a great way to help you with your pricing as well. So this is something to consider, especially if you're selling on Etsy. This is something to just kind of help you along. Teoh really help you with that. I highly recommend marmalade. I'm not an affiliate of theirs, but it's definitely something to check out another really great keyword research tool. For those of you who are not selling on Etsy, maybe you're selling on Amazon or shop a fire handmade at Amazon or on your own personal website, for example, you're gonna need to know about keywords everywhere. This is a free search volume CPC and competition data tool that will actually really help you to find the right keywords to actually use within your online shops, listings, tags and descriptions. Okay, it's really easy to install. I've actually installed it myself, and like I do is click on. Go to the actual website, which is just keywords everywhere dot com, and you can actually download or install for chrome or install for Firefox. So I've done for Chrome, and I will then show you the results. As you are doing this. It's super easy. Just click through a couple pages. It's going to give you an A P I key. In other words, like a code they're gonna email to you over email and you're just gonna bring the code back in and paste it and then you'll be you'll be ready to go. So let me show you what happens. Once you've done that, it's as easy as pie. Just basically paste the A p I code in. So now if I'm on on my chrome just a browser looking for things that say somebody else is looking for art If they type in, say, I love art Print. What will happen is it will give me the number of people who are searching for that keyword per month. Okay, so just say I put love art instead access going to give you me a higher one. Now, as you can see, if I go to the top here, if I look for love art, if I zoom in this, this actual tool will show me the number of people or their search results that I'm getting for that phrase. Okay, so this is a really great way to find out which are the really high search terms and key words to be looking for. And another thing it does is it will give me an additional related keywords. And by the way, once you install this, the K little mini logo for keywords will be kind of installed in the top right hand corner of your chrome browser. So you can then click on it and look further into different things. You can look into, um, updates and my favorite keywords. You can actually star keywords and keep them in your actual kind, like in your little back pocket, so to speak, to use within your Etsy shop or you're starting your Etsy shop but your online shop. So this is a really, really powerful OK, so actually shows me related keywords. I could then go ahead and compare these see which ones are working for the artwork type that I'm trying to sell. It will give me a list of the different keywords, and they also show me the volumes of search. Okay, a swell as the comparable bidding prices that people are using for ads and so forth. So I'm not gonna go too heavy into this because this in itself is a monster topic. But this is a broad stroke for you really understand that if you are using a selling platform outside of etc. This is the one I would suggest. It's called keywords everywhere, and this could be a huge benefit to you to really find the key words that you want to use. Now, before I leave you, I want to go down here to show you something at the very bottom in Google. When you're looking for key words, there is going to be a list at the bottom of related words. Right now, a lot of times we just skim over this. But these are the kind of things that you may want to start to record as other possible keywords to use within your listings. Whether it's you know, on your online shop or and you're on, you know you're selling platform of choice. This is another great way to refer to the other highest trending keywords. You always want to go to the very bottom and see which our search related to love art. Okay, so in my case, that was what I was looking for. So it'll give you the number of people searching for things that relate to that, um and then say if I really wanted to use love art images I could then star some of these and keep them kind of like as my like, you know, other options and just kind of refer to them for later usage. Okay, so this could be a very powerful way for you and I to do our research when it comes to selling art online. So then, now that I have starred those stars, Aiken, go up here and look at my favorites, and it will take me to a page that will give me my top three picks that I just made. Okay, so this is a great way to collect a variety of key words that you can then experiment with and try and see how they affect your shop. Um, now, keywords are something that you're going to research from time to time. It's not on Lee a set it and forget it kind of thing. It definitely fluctuates with algorithms, and it's something that you want to check in with periodically, I would say, like weekly is a good idea, if not more frequently than that, but at least weekly because things just changed. There's trends may be different phrases that come about that become popular and so on. So this is a really great way to keep up to date on your keywords. So what I would encourage you to do it's actually refer to your worksheet within the worksheet notes pages. And that way you can actually begin to collect. I've created a shoot there. You could then copy that sheet. Make photocopies if you wish, but it's, ah, she that you could then be using as a standard way to collect. Obviously, you can collect everything digitally online. But for those of you like to physically right things out, um, kind of create notes, so to speak, and really just research that way. I want to provide that for you just so you can collect your keywords for various listings. So I would encourage you to use that to your advantage, take your time and look into your keywords from time to time. If you notice that you're not seeing as much sales, for example, as you might wish the beginning, then go back and check your keywords and see if their relatives see if they're the number. One thing people are looking for and really do your research that way. Well, this has been a really helpful video guys, and let's move on to the next section 6. Descriptions Template update: in this video, I'm gonna take you through a descriptions template that I've created that I use with my own art products online. And in this case, I'm actually showing you my Etsy shop and how actually write descriptions for each of my art products. And this is really designed for those of you who are selling physical our items. So maybe you're selling prints or paintings or illustrations, anything that's physically going to be shipped to people. This also goes for cards, calendars, You know, you name it anything that you are physically going to shipping out. Okay, so what want to do is just a side note. I've actually included this in the worksheet as well as I'm going to include underneath this video. I'm going to include, um, an actual link where you can go in, download an actual word file that you can then literally copy and then paste into your descriptions and then just kind of fill in the blank so that you're not having to rewrite all of this stuff. It's a lot of text. Okay, so let's go ahead and start the top here. Gonna zoom in. You can see what I'm working on. So let's start at the very top of this listing. Okay, so at the very top, the first thing that I have you include is some sort of an offer. I know this sounds wild, but the first thing I want people to see is some reason or incentive to buy. And what I've done here is I've given them an option. Says, want to save 10% on this print, get coupon code here, and I've got a link. When they go to that link, they can then sign up for my email list, which is an awesome things. I want more people on my email list, OK? And then they will get a coupon code for 10% email to them. I've set that up through active campaign and for those of you who are taking this course inside of ah, full kind of package with my cellular art webinar offer than you will also have the email list building course as well. And so you can actually learn how to do that there. But this is where I would put that link is right here. Very, very, very top. Now, as you can see, I've got emojis inside of my descriptions. Now the way that I do that is I go to emoji pia dot org's and you can go ahead and actually , um, we just click over there just seeing and see what I'm talking about. You can literally look for different kinds of emojis to include inside your listing, and this is really good for social media or for a variety of different things. But in this case, it's my descriptions I'm writing. So I wanna, like, get smiling faces. Aiken Little, um, click on one and then I'll have to do is just copy it and that's copied. And I could go back and paste it into my actual descriptions of I want. So that's really how I did like this. Adding emotions into my descriptions, I find emojis. I mean, they're just like the language of everybody, right? It's international language. Everybody gets it. People, for the most part, understand what these old things mean and honestly, they're just eye catching. And there it's really helpful and easy to kind of break up all the text. Okay, so the first thing I have is my offer. If you want 10% on this print, you can get this coupon code. The next thing on the list is a real description of what the item is. So in this case, 11 by 14 art print printed on a card stock, bright white paper and I say here, perfect to add to your living space or a gift to a loved one. This print looks great with a mat inside a 16 by 20 frame. So doing three things here I'm describing what it is I'm saying It's perfect for and then, you know, whatever it's perfect for, and I also say, looks great in. And then a mat inside a 16 by 20 frame. So those three items should all fit inside this two line. Um, quick, brief description. The next thing I do is in bold are in capitals. Excuse me, Ice. I have an emoji with hard eyes and you can have whatever emotion you want. But I say black and white Wall art prints by Vision City Design Studio. The reason why I do that is to really just clarified. This is a print from Vision City. This is not me selling somebody else's item. This is something I created and my studio created. The next thing I do is I highlight some selling features about this item. Now I've kind of switched up the Emojis here to a little, you know, small, happy faces in black. But you could really use whatever kind of emojis you want. He use dashes. You can use bullet points, but technically, that's really what these are their kind, like bullet points. They're quick things. People can look over and scan over. Just see more information about this item. So first thing is designed with love. By Melanie Greenwood. Vision City Number. The second thing I have is ships within 1 to 2 business days and then for personal use on Lee. Sharing it and copied are not permitted. Copyright 2019 plus okay of Edward, the actual plus sign meaning from 2019 Forward Vision City of these black and white art prints are perfect for any room in your home, including nursery decor, kid's rooms, kitchens, living rooms and bedrooms. So I'm constantly re saying what they're great for Okay, about Melanie's black and white are this is another sexual Have you do? It's kind like a mini about line And then that says here. My case says Melanie has become known for her bright, um, and happy black and white art prints featuring inspiring messages available exclusively through Vision City Design studio. So in your case, you're going to say your name has become known for blank. What have you become known for Okay and then available exclusively through and then the name of your design business or our business? The next section is what makes us different now. In my case, I'm actually just trying explain what it is about. These are pieces or about my studio that is different from everybody else. So I wrote around here, our motto is purely lighten up. So each print is designed to remind you not to take life too seriously and enjoy every day . The black and white are is black ink on bright white paper and is designed to feel screen printed with a Rolled Inc texture pay. So, as you can see, I'm describing what makes us different, and I'm making it more like something that's kind of fun. Then I have was called a guarantee line. It says. I guarantee high resolution quality print results in my abundant reviews are a reflection of my dedication to quality. Okay, that I'm using an emoji at the very end. It just a nice, subtle way to kind of add warmth to the line and see, I'm doing two things that I'm guaranteeing, and I'm saying please, like, look at my, like, abundant reviews. If you don't have reviews yet, then you don't have to obviously mention that. But if you do, you want to let people know that you do and have them, you know, take a look over at them. The next thing I do is I actually list a few different links. Okay? More printed and shipped to you, Prince click here, and this is literally a length for people to go ahead and to click onward and find more prints that might be similar to this one that they can also add to cart. Okay. What, you want to do it here? The whole point of this is to keep people in your store is not clicking away to somebody else's store. Secondly, you're gonna add shot. Melanie's printable black and white art. So if you do principles or another form of art or a say For example, you do art prints, but you also do cards, or you also do notebooks or you also do calendars. You might wanna have some links to these other sections. So, in other words, shop Melanie's cards or shop Melanie's. No notebooks or calendars. In other words, you wanna have the link to those sections of your store? Okay, the next thing I want to do is to have another emoji. I like this check mark, because the check mark kind of symbolizes like this is included. Like check. It just feels kind of like a really simple but eye catching way of getting their attention . So your print order includes high resolution art printed on card stock, white paper and the following sizes. 11 by 14 is the size After purchase. Your order will be shipped within 1 to 2 business days. All prints are shipped in a plastic sleeve, including corrugated card card backing to keep flat and completely dry. Next year, we're going to do is have instructions for purchase. Now, as you'll notice these, they're all in capitals because I want to be clean and easy to follow. Easy to read. Okay, after your payment clears with etc. The print or prince will be packaged in ship and up to your specific address. Please allow for a standard shipping times for your location. Worldwide order shipped from and in my case, Pickering, Ontario, Canada. Now, depending on where you live, that's going to change, obviously. Okay, as well as the a number of days I got here, I say 1 to 2 business days, you're gonna need to change that. So what I'll do in the template is leave literally blank spots so that you can go ahead and fill it in. OK, now for commercial use on Lee, This is very important to note because I want people know that cannot just take my art and copy it. I actually have a section in this course all about copyright, so you may want to refer that again. But I want to make it crystal clear that I have rights as an artist and that this is not just something you can take and use for whatever you want. OK, so all artwork purchased from Vision City is for personal use on Lee Period. By purchasing this design, you agree and are bound by the copyright agreement. Copyright 2019 plus Vision city. So in your case, you're gonna have copyright. You know, whatever data are a year and then your company name, you could also add here all rights reserved if you want. In other words, you have copyright. Now, just to be clear here, copyright is really yours. At the very every single time you create in our piece, it technically is yours. But there are various ways of proving that in the court of law, which I just discuss in the copyright video. Okay, then at the bottom. Here I go down here, I have a little heart symbol just to kind of again get their attention. Because, as you know, is a few of them were kind of black. But then down here, I've got social media and this is my social media links. If you want to find me on Instagram, here is my social media link for Facebook. Here is the link for that. Okay. At the very bottom. Again, I also list the copyright and my name on the company named Now. I actually got this from another seller. I thought this was really smart. She had for personal use on Lee and this she translated that into several languages. And the reason why is because we're working in an online environment. People could be buying art from anywhere in the world. And so, by having a list of different languages that are the most commonly used languages, this is a really powerful thing to do to really prevent any kind of copyright infringement . So are really like this. So I literally for a copied it and included in here. Okay, this is not her idea. This is just a really good practice and that the very bottom, I just say Enjoy. Thanks for visiting Melanie. So I'm literally writing it, and I'm actually signing at the bottom with my name and a heart. It's just a bit more friendly away to kind of keep it, you know, happy and loose. So it's not too corporate, and it feels like it's coming from a human and not just for a business. So this is the structure that I encourage you to use for your physical products in the next video I'm going to do for you right now is going to be an actual structure that is going to be for your principles. So some of you who might sell both you might need to use, you know, this one for physical. And then there's gonna be a separate one, that structure that you'll use for principles, which I will also include in your worksheets. And I will include it as a working file in Microsoft Word so you can literally copy and then paste into your printable listings as well. I guys, as promised, I'm now going to go through the printable description template, and this is going to be similar to that of, um, the last one. I did. However, there are some specific differences referring to principles and just information that you're you should really be aware of, that I want to include in this video for you. So let me zoom ins that you can follow along as we know, obviously printable Czar Digital downloads. And so there's a lot more. I guess you could say instruction in this description. Then there would be on a physical art piece description were still kind of, I guess, educating the consumer because not everybody is really familiar with principles. And so that's why it's really really imperative to be crystal clear and make it easy for them to feel comfortable to buy, said the very top here. I've got my offer again. Want to save 10% on this printable and get coupon code here? I've got a link where they could go to. It's actually this actual set up is in click funnels and where they can literally sign up. Joined my email list. Once they've joined, my email is they automatically get a coupon code sent back to them for 10% off of my store . They can then copy and then paste check out. Okay, now here again, I'm describing exactly what the product is. Eight by 10 instant download art print and then I'm saying a couple things about it. Perfecto. Add your living space or to gift to a loved one printed home or sent to a local print shop near you. And then I'm saying, this looks great with a mat inside an 11 by 14 frame. So again, I'm doing a few things here. This is a really quick blurb at the very top. The reason why this blurb so important is because it's actually one of the first things people will see. Not everybody will take the time to scroll down. And so that's why this one is so packed. It's literally two sentences, but it's filled with information. Eight by 10 instant download Art print again That's in, you know, large size, its in capitals perfect to add to your living space or to gift to a loved one. So again I'm giving them ideas, print at home or send to a local print shop near you. So right away, I'm saying you can print this yourself and then I'm saying, this looks great with a mat inside and 11 by 14 frame. So I'm giving them ideas how to actually treat this printable one save printed at home or at a local print shop. The next thing again I'm doing is black and white wall art prints by Vision City Design Studio. In this case, this is the exact same line is last time. So you're gonna keep this identical, okay? And then I go into my bullet points. Now that bullet points in this one are a little bit different. Okay, So the first signs the same design with love by Melanie Greenwood at vision see design studio. So in that case, years will be the same. The 2nd 1 says, available automatically after purchase at and it's got a link. Now this is a link that is pretty much standard for anybody buying on etc. So depending on where, um, the link that you're selling out like, say, you're selling a shop of fire Amazon. Obviously this links not gonna be the same as this one, but if you're selling at sea, this is the link. So this link is etc dot com slash your slash purchases. So that is what the link will be if you sell on Etsy, so it says of your available automatically after purchase at. And then that's the link. If you check out as a guest, your download link will be sent to your email address. Be sure to check your junk spam and promotions folder for the automated email from ETC. So I'm giving them a cow. It's available and how they can access the file. And to be sure to check their junk spam and promotions folder So a lot of these things can stay the same over all your principles. Um, basically, this is going to be included for all principles. This second line here for a second bullet point. The third thing, I say is pretty much the same as a physical which says for personally is only sharing and commercial use are not permitted copy, right? And then I've got the date or the year and then the company name and then this fourth line . This is another kind of selling feature. This is going to remain the same as physical. It says These black and white art prints are perfect for any room in your home, including nursery to core kids, rooms, kitchens, living rooms, bedrooms, etcetera. So that's not really changing. Okay, now down here again, I've got a about kind of line. This is not going to change. This will be the same for both physical and principles, so I don't really need to cover this again. But as you can see, it's same exact thing I had in the last video for physical items. What makes us different again? This does not change for me. I don't think it really needs to change your basically giving the motto or the overall dizzily concept. I guess you could say of your design or creative studio or your art brand. That's really you're really selling. What makes you different from everybody else? I wouldn't go on too long. Hair, literally 2 to 3 sentences at the max, I think. Actually, I have about four here, so this could even be trimmed down a little bit. I'll keep it nice and short. Let's say three sentences. Um, is the goal here because you don't want them to feel overwhelmed by text? Okay, next is the guarantee. This stays the same as well. So high resolution. Ah, print quality print results in my bun. Reviews are a reflection of my dedication. Equalities. That's the same. Now what you're going to see is a bit of a difference in order. When I had physical print that I was selling, this was it. The vory like was the next thing. But now that it's a printable, I want to say shop all of Melanie's printable black and white art. So whatever it is you're selling, this next line is going to say basically shop for more. OK, in my case, I wrote shop all of Melanie's printable black and white art. So again, I'm gonna add a link to basically find more of what? Whatever it is that they're already looking at. Okay, then I'm also going to include another option. So in my case, the second option is ah, printed and shipped to you prints. So maybe if you already like this, you know, a print, a printable. You might also be interested in my prints. So that's why I have included this is the second option. Do you want to have basically two lengths here? 22 different sections, OK? Or if you don't have sections yet, if you only have, like, individual items, you don't have second sections organized. You could just say for something similar. Or you could say you may also like this print or this painting. Um, if you like this watercolor, you may also like this one, but you get the idea. What you're doing here is you're asking them to stay in your shop and to look around a bit more because they might also like a second item. What we're trying to do is get them to buy more than one. Okay, now here this is where it gets a bit more technical and very very important when it comes to principles. So I want you guys to really lean in and don't miss this. Your principal purchase includes high resolution 300 DP i j peg and the following sizes. So you're going to say what size you offer? I'm only offering one size right now, but I've actually been considering to offer more. So if I wanted to, I could also offer 11 by fourteens or five by sevens or would have you. So depending on how many sizes you like to offer, you could do that here. You're no list them here. So how many are they going to get And how many sizes are going to be listed right here? Also, you'll notice I added the J peg file here. Okay, so that's the format that I'm sending to them. So you might sell. You might want to do PdF or GPS or J peg, but I would recommend it to j. Peg or pdf. Find them their easiest for people. But this is we're gonna list that information here, so I'm gonna list a high resolution 300 d p i formats, whatever the format ISS and then you're also gonna site and the following sizes and list the sizes. Now, the next sciences after purchase, you'll have access to the single J peg file. Or, in your case, you might change this to to a zip file of all files included or basically gonna right here . How many files are included or what format you're actually sending those files in and it says which may be downloaded for which you may be debt, which you may download. Excuse me. And that says files are for personal use on Lee sharing a strictly prohibited. I know we already mentioned that, but we're actually mentioning that a few times within this listing a description because some people just don't see it the first time. We want to get really clear now. Instructions for purchase I've got here after your payment clears with etc. The following files will be automatically made available to download at. Then you're gonna have a link for whatever you're down below. Linkous, if you are sorry if you use guests, check out, you will receive an automated email from etc. With your download links, please check your junk spam promoted folders. Okay, The next thing you're gonna include is prefer for me to print this for you. Now, this is for those of you who also would rather like if you were selling, you know, printable za. But you're also willing to print them or you have this option of, you know, both. Maybe you want to also showcase the fact that you also have physical prints. You're gonna say here prefer for me to ship this for you? Or you might change that to something like, Do you want to see some My physical prints and you're gonna say here view all when then whatever kind of prints you have and then print options here, so print isn't capitalized. Okay, so that is what you're going to believe inside of this description. Then you're gonna have a link where people can basically look on and find out, like, say, for example, they want to print that exact same print, and you have it as a physical. You're gonna have a link to that exact print here. Okay, Now, again, we're highlighting for non commercial use only all our or purchase from Vision City is for personal use only by purchasing this design, you agree, and are bound by the copyright agreement. Copyright 2019 plus Vision City. Okay, printing Now here are some more instructions for those who are downloading your digital's says you may print this fall on your own home printer or a local printer I e. Staples, Kinko's and Costco etcetera. And then you're gonna have a recommendation I recommend using. And for me, I wrote card stock Matt Paper, and I wrote here, however regular white paper works finds. In other words, I'm saying What I would like you to do is use this card stock, Matt paper. But the reality is not everyone's going to have that in their home. They're probably have more like regular paper, so I want to let them know regular paper works. Fine. OK, now, for those of you who are selling savory, detailed illustration or colorful watercolors, you might have a bit more, um, specifics on what? How you would rather it be printed for their for them to have the best quality. So you might actually suggest I suggest you go to Kinko's or I suggest you go to Staples you might have or suggestions here. This is where you're gonna put that information. Now here, it says, no physical items will be shipped. You'll notice this is in bold Okay, you'd be amazed how many people will, sometimes by a digital product and think it's a physical one. So that's why we have to put it in bold and says this listing is for a digital files to be downloaded from your Etsy account page. I'm following purchase, so you're making it crystal clear. And that says here, please be aware. So these are things to be aware of that you may want your customers to know of. So, for example, due to differences in monitors and print calibrations, colors may appear different in print than on screen. The final print quality will depend on the type of paper, printer and paper used. You may take your digital file to a printer for professional printing, if desired. Okay, and then at the bottom again, you've got social media links listed how your copyright line as well as personal, use Onley in a variety of languages at the very, very bottom. Here you'll see this, it says, Please do not submit files to print wholesale companies such as Ali Express, Ali Baba X Edra, contact me for recommended printers. Sharing of files is strictly prohibited. Now we've got actually emoji here of like a You know, it's like the no smoking sign without the cigarette. So is literally a way of being, like, Do not to do this. Okay. And the joy. Thanks for visiting Melanie. So it's okay to do this again and to have another do not kind of share, do not, you know, copy strictly prohibited. It's okay to do so at the very end again, because you're just making it really clear to people. All right, so then people can't, like, copy your art and then say, Oh, I didn't know it wasn't for commercial use. You know, it's pretty obvious by your listings. So you're gonna want to include all those different things on your principles. Now, if you look at it, it's quite a lot of text. However, people like to know that you've thought all these things through, and this is a really great way Teoh give all the information to your customers that they're going to be thinking while they're looking at your listing. You want to answer all that here? So this is the template that is for printable download art. So I'm going to include this in the worksheet ous well, and I'm also going to heavy working file in word so that you can actually copy it and then edit it based on your own company. So I will have areas that are for you to actually. Ah, change out information. I will just have them obviously marked. So it's really easy for you to go ahead and change. It depends for your own company and your own aspects that you need. Okay, so there you have it. That is how you write a description properly for your printable art. 7. Shipping Settings update: guys, welcome back in this video, I want to talk to you all about shipping. So first things first. As you are setting up, you're selling platform of choice. Maybe you're selling on Etsy or an Amazon or Shopify. Or maybe you're actually selling on your own personal website. Or maybe you're selling on a print on demand site like a print full or something along those lines, you're gonna need to set up your shipping settings. Okay, this will come as you're actually setting up your store. This is one of these steps that you would go through. And if you have not gone through this step yet, you're going to want to stop everything and set this up. And the reason why is because if you don't have shipping settings in place, number one, either your customer will be paying too much, and that's going to kind of deter sales. Frankly, or they're gonna be paying too little. And that actual shipping cost will then begin to eat into the profits of your business. So setting up your shipping properly is immensely important. And that's why I want to create this video for u now. Depending on where you're selling. There are shipping settings like, for example, on etc. They have something called shipping profiles. In other words, this is a one setting for each type of product. So say you are selling eight by 10 prints and 11 by 14 prints. There would be one shipping setting for the eight by tens, for example, and one for the 11 by 14. In other words, all of the items are the same size and weight would have one shipping setting because they're gonna have their own packaging and their own weight, and you're gonna basically know the exact dimensions of that item. So all the items in your shop that are just that size and dimension and weight are going to be under one setting and same thing with the other sizes. Depending on what you sell, you're going to create settings or profiles or whatever it is that use called on your platform that will then apply to. That's that you could basically kind of like setting it and forgetting it. You know, it's like when you create a template or a set up structure for something, you don't have to think about it every single time So that's I want to encourage you to do so within your platform. I want you to find the shipping settings and actually create profiles for each item that you sell. So say, maybe you on Li cel carts or maybe you on Li cel prints and they're all the same size. Then, in that case, you only have to create one setting because then you would know exactly how much it's gonna cost Okay for that one item, and that's easier to figure out what to do as faras shipping in general. So you're not like trying to figure it out at the time. Every single order which let me tell you that, is that one way to be stressed out all the time? So you don't want to be like nervous to get orders because you don't know how to ship them out? You want to set this up at the beginning so that it's already done. So you're charging your customer the appropriate amount of money and then that way you're not spending, you know, extra time and money and having that costs eat into your profits. Okay, so it's very, very important to set these at the beginning, so I would actually encourage you at this time to go into your selling platform. Whether it's Shopify, maybe it's Amazon, or maybe it's etc. And set up your shipping settings for each structured item. So again, if it's Ali by tens and set up one structured ah, profile for that. If it is, you know, maybe you sell cards or maybe sell canvases that are actually three dimensional. Then you're gonna need to create a structured, um, shipping setting for that item. Okay, so all of the items that are that size, you know, with height and and high end depths they are going and that actual weight they're going to all go under one category or one profile. Another way to really make your shipping an easy process is to actually use the shipping labels provided to you by your selling platform. Now, if you are doing print on demand or if you are doing, you know, selling on your own website, then this doesn't apply to you because print on demand, they are physically printing and shipping for you, so you don't have to think about it. It's kind of like out of sight out of mind for you. And if you're selling on your own private website, then you're you're actually the one who has to physically print your own labels at home and that actually go ahead and go through the process of bringing them to the post office and doing it that way. So that's a little bit extra work for you in that regard. But if you're selling on Etsy or Amazon or Shopify, for example, you can actually use those platforms to get discounts on your shipping costs. So they actually have internal, um, shipping labels that you can use that will give you a percentage off of the traditional shipping costs. So that is another thing out. Encourage you to stop this tape and look into in your own selling platform. Now the reason why I have to teach this section and kind of broad strokes is because to go into every single selling platforms, shipping settings would literally take me hours to do so. What I'm going to do in this case is to make sure that you know that you should go in and set up these platforms settings and then that way you can stop tape Even now, go look into it and see what the discount is. If you use shipping labels from your selling platform and then sign up to do so now, some of the times shipping labels are only available in certain territories. Sometimes, for example, there are only a barrel available within domestic shipping, say, within America, sometimes within North America, or depending on where you live. So I may or may not be applicable to you, and you're selling up items depending on where you live in the world. So I would right now stop tape and investigate that and see if you at depending on where you live, can get a discount on the actual shipping labels provided from your selling platform. Okay from etc. From Shopify or from Amazon? Was Amazon handmade or Amazon regular? Okay, I want you to go ahead, look into that, and if so, then you're gonna want to sign up to get shipping labels provided by your selling platform . Now the discounts that you will get for the different selling platforms and using their shipping labels. I've already discussed with you in the platform video so you can refer back to that video just I'm not going through all of that again and basically sounding repetitive, I encourage you to check out the selling platform video where I really go over those kind of details. And I talk a lot more about the costs and things like that. That way you can actually refer to that video rather than having me reiterated two times. Now, one thing I want to encourage you to is when it comes to packaging, I've actually created a separate video for you all about how to package your artwork properly, especially your two dimensional artwork. And I have done a whole demo video all about that to refer to packaging your art for shipment. That video is in this course. I encourage you to check that out for some more information about shipping. Now, another thing I want to discuss with you is refunds. Okay. If somebody ever asked for a refund, I would want you to encourage you to have it very visible on your listings and on your listing policies within your selling platform that you do not offer refunds once an item has left your door. So if something has been shipped, I always say that there's no more refunds. If I have just received the order and it's just a digital, you know, it's an order in my actual inbox, and I'm just about to package it and ship it out then. Usually there's that 1 to 2 days for that person to change their mind. If I have not sent the item out, then I am fine to offer a refund. If I have shipped it, it's there's okay, so I want to make sure that you do that as well. Otherwise, people can be receiving our art and not paying for it. So I want you to be sure to make it clear in your policies and in your refund section that you do not offer refunds once an item has left your door. That's my advice. If you don't want to take that advice thin, that's fine. But I encourage you to, because I really want to protect you from honestly, Sometimes you never know. People could be just not willing to pay for things unfortunately, and you don't want to run into that with your our business Now shipping and refunds. I feel like they kind of go hand in hand, and that's why I'm discussing it here. Another time that I never offer a refund is with any digital items. So say you sell principles or what we call digital download art. I do not ever offer refunds for Digital's now. The reason why is because it's a digital item. There's, frankly no way for me to receive it back. I can't, you know, take it back from the customer. They could have in any way copied. It s so there's not really any way for me to protected at that point. So I would encourage you to not offer any refunds on digital items. Maybe you sell digital calendars a digital. Um, you know, maybe you make wedding invitations and you then deliver them digitally and then, you know, maybe it's $100 for the order or something, and then the customer says I wanted to refund. Your answer is going to be no. And I would encourage you to put that also, in your policies, there are no refunds on digital items, so you might want to also pause tape and make sure to do that as well. I'm kind of getting you to stop and start in this video for the very specific reasons, because shipping and refunds are a big deal when it comes to selling online. So you may want to also stop tape here. Go in right that into into your policies that you do not offer refunds once shipped and you do not offer refunds off of digital items. So once you have shipped out an item and you have, you know, sent it off in the post, maybe you use FedEx or depending on what you have chosen to use. And frankly, that's a real personal decision based on what will best serve you and as well as your customer. But once you sent it off, you're gonna want to send a shipping notification. In other words, some platforms call it Mark as shipped, so within, etc. As somebody who sells on Etsy, I will mark an item as shipped after I've already sent it out. So marking an item as shipped is another way for me to serve my customers, to let them know that the order that they've made has been shipped off to them. In other words, it's left my door and it's on its way to you okay? People love to receive these. They get received over email. And you can also set this up within your selling platform as well to make sure that you are sending off a notification. Now, pretty much all platforms have them. Um, And maybe if you're setting up your own selling a system on your own website, make sure to have this included in the template that you buy or the customization that you get with your Web designer. Make sure that you can notify your customers once an order has shipped. OK, when I'm sending a shipping notification, it's basically just a email, okay? And once I've sent it out to people, I will let them know that there is a tracking number for their order. Now, in my case, as I'm shipping from Canada with Canada Post, I can actually include the actual tracking number off the order. So if I'm going to post office in that case that I will literally keep the receipt, take the the actual tracking number and plug it in as I am sending back the information to the customer that the order has been shipped Now, not all orders are not all types of shipping require a tracking number, but if you do have one, it's a nice touch. And customers do like to track when an order is coming. Say, for example, if they're receiving it before Christmas or before a special holiday or birthday that they're waiting for to gift it, then this is the kind of thing that customers do appreciate. So if you have the option of providing a tracking number, that is definitely a plus, someone encourage you to do so. Now, when you're sending the notification that your order has been shipped to your customer, I want to encourage you to not just say, you know, dear, you know, you know, let's say her name's Anna. Let's say, Dear Anna, you don't want to just say your order a ship, thank you by you know you want to use that email or that shipping notification as an opportunity. This is something that I honestly I see nobody doing, and it actually is mind boggling to me and even myself. I didn't do this for a long time. I gently used that opportunity to number one, encourage them to come back. OK, so what? I mean by that when I'm sending a notification of a shipment to my customer? Yes, I'm gonna say dear and not your order has been shipped. Look out for it in the mail. Okay, so that was the first thing I'll say them. Then I will also say to them to say thanks for your order. I want to send you a special coupon code for 20% off on your next visit. Okay, Now you can do one of two things. Then you can actually include the coupon code or what I would rather see you do is have a link there and ask them to copy a link to then go to sign up for your email list. OK? This is another way to get people at the simultaneously to come back to your your store as well as to get them to sign up for your email list. So I will say, you know your has been shipped. No, thanks your order. And I'll say to say thanks. I want to give you a free coupon code. Copy this link and paste in in your URL. And that way you can then sign up to receive your coupon So, in other words, ah, lot of selling platforms may have policies. In fact, most do where you can't just grab people's email addresses and start emailing them. Um, you know, actual sort of selling emails. You can't really just It's basically called spam. You can't just take somebody's email address and use it. You have to really ask for them to join your email list. So this is a really great way to get all your customers to be invited to. Number one. Get a coupon from you while simultaneously getting getting their email on your email list. So in summary, when you're sending out your shipping notification, you're going to do as follows. Number one. You're gonna thank them for their order number two. You're going to send them a tracking number if possible. Um, and say that their order husband shipped number three. You're going to say to them to thank you. I want to offer you this special coupon code for, say, 20% off on your next visit to my store, and you can either offer that coupon code right then, or what I'd rather you do is have them sign up on your email list in order to receive this coupon code so you can do that through active campaign or whatever. You're you're actually email list provider is and you can absolutely do that. And my husband's actually created a very specific video within the email marketing cores on how to do this exact thing. And lastly, I want to encourage you to Rick. Request a review. So if you are happy with your order, I love to see you give me five stars on my Etsy page or on my Amazon store. I love to see you give me a great review, and I really appreciate that. Thanks so much. So there's several things that you want to cover within this little itty bitty shipping notification, and a lot of times people just completely overlook it. And all they do is say, your order is shipped, period, and it's just a massive waste. You want to engage each customer. The best type of people to buy from you are those who have already opened up their wallets and said that they like your art. Okay, so you're number one type of customer or your number one chance of re purchasers are from those obviously who've already bought from you. I've heard a marketer say I went, did some training with one of the best marketing minds of our time, and he specifically made a huge point about this. He said that a lot of times we give all of our attention to people who haven't become our customer yet, and we don't give any love or attention to those who just bought from us. So the people who have just bought from you are your absolute number one group of people that you want to encourage and love on and keep engaging with in any way possible to encourage them to keep coming back. You want to give them coupon codes you want, you know, give them specials or different things. Goodness, you could even give them a free digital product of some kind, you know, just giving them ways to engage with you ways to fall in love with your brand, okay? And things that they can then go on and tell their friends about that. They got that they were like, Wow, what an excellent surprise. I wasn't expecting that. So anyway, that you can engage and keep your customers talking about you and about your business is a really great way to keep them coming back. So this is not just about shipping your art. It's also about engaging them. It's also about making sure that your customers are happy as they receive the art that they bought from your store. Hold this video's helped you guys and let's move on to the next section. 8. Packaging Your Orders For Shipping update: when it comes to packaging your purchase orders for your customers, you want to make sure that obviously your art products arrive without any bends without any dents without any doggie ears without being wet or or warped or any kind of ah, humidity and so forth. You want everything that you've created to arrive as beautiful as it looks in your product photos. So in this video, I want to talk to you all about packaging your art for shipment. The first thing I want to talk to you about is how to actually package your art prints. So say you sell any kind of two dimensional arts. What I'm gonna do is I'm gonna open one of my art prints to show you exactly how I would package it. First and foremost, I'm going to package it in a protective plastic sleeve. These I actually purchase online at clear bags that see a That's where I purchase mind. This is all listed in your resources guide, by the way. So if I forget to mention anything, you can see everything there. These are 11 by 14. Um, actually, there a little bit. There's nothing there, actually, 12 by 15 Teoh be. I be able to hold on love by 14 prints. You can buy these in bulk, which is what I encourage you to do with all of your packaging supplies. Because the more you buy, the cheaper it gets. So obviously don't go crazy with it. But if you can buy something at a better price and you know you're going to be selling quite a few of them, I encourage you to buy them in bulk. The next thing I would encourage you to purchase for sure, if you're selling any kind of two dimensional art is corrugated cardboard. This is what corrugated cardboard is. Okay, this is the backing sheet that we put behind our art to kick. Make sure that it stays flat and that it's not gonna be bent when it shipped, you confined different depths of these and thicknesses. I like this one because this one is really hard to bend. There are thinner versions, and there was different types of ones. I like this one because it's still light. Like if I actually way this, it's it's basically air, so you don't want to add weight. Other people use chipboard. I feel like that's a mistake, because it's heavier, so I would encourage you to use corrugated cardboard. I buy these at you line dot com and these air Excellent. You can buy a variety different sizes. Um, no matter what, you want to make sure that these air obviously the size of your art piece or their larger So if you are pieces smaller, that's fine because it's still going to be within the corners. You obviously want to make sure that it's not a larger than your corrugated court card cardboard. I can talk then that way it's not gonna have any dog ears by the time it gets to it to it. So what I would do is I would take my art print. That's what myself and I have a feeling. Many of you will probably be selling some form of art print or maybe originals or one of a kind or your limited editions. I would line it up with the corrugated board, and I then slip it into I would slip it into the core to the plastic like so now you'll notice the plastic does have a, um, a sealable. It's resealable closer, so I would clothes that I actually wait. No, I wouldn't close that. Up. Out actually includes. I always include my informational sheets. Okay, This is an informational sheet that's got a bit of my story written on it. It's got a photo of me. It's got all of my information. It's got my You are all for my personal website and it's also got my Etsy shop so encouraging them to visit again. And it's also got all my social media links, so I put that on here on the back. Close it up. I usually always seal this again. Hopes looking crooked. I always steal it again with with my piece of packaging clear tape, you can use funky cool tapes if you want totally up to you. If that works, is your brand go for it. So there you go. This is the way the print would be received to my customer. Now, if I'm not going to use the informational sheet, I will use a promotional, and what I would do then is actually showcased some of my upcoming maybe a sale I'm doing. Or maybe I'm promoting something that's coming at Christmas season. Maybe I have a special Mother's Day packaging that I'm doing. This is where you can actually showcase some specials and sales. You might want to include a coupon code here to encourage people to come back. We're always trying to encourage people to come back toward online shop. And so that's where I would include things like that. I've written here again. Even if I'm doing a promotional piece of paper in the back, I will always have my logo. I will have my website, my Etsy shop and my other. You are als associated with social media. I want people to stay connected to me. And that's what you want as well. You want people to stay connected. What I will also dio is I will take my lovely thank you card. So maybe this might I love you, card. And I will put that in an envelope with a hand written note. Okay, so let's just pretend that seals obviously I would seal it. Okay. And I would then attach that to the front of my, um to my piece out, tape it there. I always hand right the person's name in hand lettering. That's what I do. You may want to do with water colors. You may want to just write with Pan really nicely, whatever you want to do. But just write their name. That's what I would do anyway on the front of the envelope so that they feel like they're getting a gift. This is a gift for them coming in the mail. Okay, I would attach that with a clear piece of tape. Again, you can use specialty tapes. You can have fun with the tapes and colors. This is all about your branding. Okay, so this is just what I dio. Then I would then attach that, and I would place this entire thing inside of what I call a rigid mailer. Rigid mailers you can purchase online on Amazon. Um, I have the link in the information as well on the resources guide, these air cold, rigid mailers because they're obviously rigid. They're hard, okay? They're like cardboard. The thing I love about these is that they're actually syllables. You don't have to actually apply tape if you don't want to. So they actually just peel this off, and it can then be closed down, and, um and just you just squeeze it down and it closes really firm. So that's what I would do. I would actually go ahead and put this with my card attached on the front. I'd actually put this into the envelope. Okay, let's put it all inside. Obviously, it's not gonna be some messy like I'm doing right now. It's gonna be beautifully taped together looking lovely. And then I would go ahead and seal It's Hey, seal it really tight. I always go the extra mile and at another piece of tape on the outside. The reason why is because I'm obsessed with making sure nothing gets wet inside of this envelope. To me, this envelope needs to be like a rock. So sturdy has to be totally protected. And so I'm willing to go the extra mile at a bit of tape here and there to keep it really protected from any moisture getting inside. Now, on the outside of my envelope, I have actually included a stamp. This is really fun. You can order these online. I will actually include this in the, uh and the resources got as well. And this is where you can actually create your own customized local stamp. This was my old one. I actually have changed it since then. Um, but because I've actually changed, my address is well, so this wouldn't really make sense for me to apply this as a because it works also as a return address. If you have a stamp on there, you just stamp them and you have to write out your return address. And then I would write on here with a beautiful hand hand letter writing the person's name and their address really cleanly written. And that's pretty much it. Now. If you did not want to do a stamp, you could also make stickers. This is actually my husband's music related sticker. You could apply a sticker there. Just something cool to let it know are. Let your customer know that this is coming from you as a person. As an artist, I find when you make your arts package stand out, it's a bit more exciting, and it gives your customer something else to talk about you about. So, for example, a lot of times I find my customers will talk about the fact that they received the package . So lovely is a beautiful packaging. It had hand lettering of their art. And I will often times also include a secondary little goody inside, maybe a card on extra print. That's just something that I do to talk about in the over delivery section. But that, to me, is an important way to just connect with my customer and to let them know that I really appreciate every order that comes in my door. I hope that they come back again soon. So that's how I do my packaging for my physical prints on a flat mailer. Now there's also secondary way to do packaging, and that is with an art tube. Now I love using our tubes for my larger orders. This is what I use for my orders that are for 18 by 24 prints. So maybe you are selling larger skill art. I find tube cell are they actually worked better because for a largest scale, it's harder to ship a flat anything. When it's large, you have to usually roll it if it can possibly rolled now, some originals and one of a kind may not be able to be rolled, but for things like prints, posters, gig posters, things like that, you can use a mailer. Now, what I would do is that obviously, um, let me open half here. As you can see, it's quite a large size mailer, and this is a really tough material that cannot be dented or bent pretty much at all. I mean, I guess if you really had somebody, Ben, that they could try. But obviously they're not going to. When you take this to your to your post office, you can have them just place. Do not bend stickers on everything that you're sending just so that people know this is sensitive materials. I've also included on here my stamp so you can have your stamp be included on your tube. And when I'm closing in anything, by the way, this is actually big enough to host more than just art prints or paper products. You can also roll up a T shirt to stick in here. I've actually when I've had orders of both T shirts and prints, I've put the prince in, and sometimes a prince only reach about here. And then I've actually rolled up my T shirt and just stuck it in here. Everything you put inside your mailer, though, guys, make sure you're also using a plastic sleeve or plastic bag to put to seal whatever you're putting inside your your tube, I think that's a given. But I want to make sure to stay state that, in case anybody was wondering now you're gonna seal your, um, your tube, Okay. And then what you're gonna do is you're going to lie in your tube with packaging tape, and you're gonna squish it down all around so you could even do that twice to make sure that there's no water getting in or out of, well, not out but getting in of your art tube. So those are the ways that I package my art for shipment. Obviously, depending on what you make, there may be some slight adjustments there, but I just wanted to give you guys a heads up on what I would do there now if I'm also doing a tube. Another thing quickly is also if I'm going to attach a thank you card, you can also just attached on the outside in its envelope hopes my envelope has gone away, but you can touch it in your awful up and just roll it around and attach it on the outside . So this is another way to its hasher. Thank you Note and just tape the top in the bottom and they'll still get it. No problem. It will be a bit on around inside, but that's okay. The fact that you're sending a thank you notice something to be noteworthy for your customers and they would really love that. So I encourage you to do that. So that's it. Guys had a ship. Your how to package your art for shipment. I hope that's been helpful to you guys and let's move on to the next section. 9. Part 3 Project: everyone. I hope you've been enjoying the cellular art masterclass part three. In this short video. I want to outline the project that I've created for you guys for this specific course. Step one. You're gonna go ahead and print out a sire Art masterclass, part three worksheets, Step two. You will then have the opportunity to view the video content of the course, and you will have the opportunity to utilize the product description, templates and the CEO worksheets. Step three, you're going to use the product description templates to help you write great descriptions for both your physical and or digital download art items. And for your convenience, I've also included a download button in the actual project section. Step four. You're then gonna share your worksheet answers in the project section. You can show your worksheet you can actually type it out. You can take a photograph of it with your smartphone and share it that way. This is a great way to share the answers that you come up with on your worksheet. With the rest of us. Step for your they're gonna share an image of your art. Feel free to share the process images as well as your workspace. I hope that you enjoy this project and helps you to really get the wheels turning when it comes to project descriptions and s e o. 10. Sell Your Art Masterclass Part 3 Final Thoughts: everyone. I hope you've enjoyed part three of the cellular art Master class. I hope it's really served Teoh and really helped you learn about photography and mock ups, styling s CEO and all the amazing things that recovered in this course. If you have not already, I encourage you to download those worksheets and fill them in. Allow them to help you to be effective as you're growing your art business. I also want to encourage you. If you have enjoyed this course to go ahead and leave me a review, I love hearing from you guys and hearing how the courses have really helped you. And now I want to encourage you to go on to part four of the cellular art master class where I'm gonna teach you about how, toe over, deliver your customers to keep them coming back again and again. I'm also gonna teach you about abandoned CART strategies and really had to make people come back when they were really unsure whether or not they're going to buy from us. Also, I'm going to be talking to you about testimonies reviews. I'm also gonna be teaching you about how to build up a pre launch launch day and a post launched a strategy for marketing. When you've already put out your art products, you don't want to just stop talking about them. You don't want to leave people hanging. You want to keep talking about your art products and encourage them to come back to your store to purchase more from you. These are the things that I've learned over the years. I have helped me a ton, and I know that they can help you to really build this art business of your dreams. I encourage you to check out Part four of the cellular masterclass and I will see over there.