Sell Your Art Masterclass Part 2 | Melanie Greenwood | Skillshare
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10 Lessons (1h 29m)
    • 1. Trailer Sell Your Art Masterclass Part 2

      1:53
    • 2. Choosing Selling Platform Etsy

      16:48
    • 3. Choosing Your Selling Platform Shopify

      10:58
    • 4. Choosing Your Selling Platform: Amazon and Handmade at Amazon

      21:03
    • 5. Choosing Your Selling Platform: Other Platform Options

      14:58
    • 6. Personal Website Pros and Cons

      9:16
    • 7. Personal About Section

      7:08
    • 8. Selling policies

      4:13
    • 9. Part 2 Project

      1:15
    • 10. Sell Your Art Masterclass Part 2 Final Thoughts

      1:14
12 students are watching this class

About This Class

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Welcome to the Sell Your Art Masterclass, Part 2 of 4!

In this 4 part course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.

NOTE: This course is PART 2 of 4. This is due to the length and depth of the course content. This way you can take each part one at a time. 

In this course, you will be guided through a process to:

1. Choose your art selling platform (Etsy, Shopify, Amazon, Amazon Handmade, Other Platforms...etc.)

2. You will learn the pros and cons of building a personal selling website

3. You will learn how to properly set up your About section 

4. You will learn to set up your selling policies

The remainder of the content will be in part 3 and 4.

I hope you enjoy Part 2 of The Sell Your Art Masterclass course!

Melanie

Vision City Design Studio

Transcripts

1. Trailer Sell Your Art Masterclass Part 2: Hey, everyone, I'm only here Vision City Design Studio. I want to welcome you to part two of the cellular art masterclass. Now, for those of you who have taken part one, this is a really great extension of that course. If you haven't taken part one yet, I encourage you to check it out. Because in this course, overall what I'm teaching us how to take your art and make it into a really product that you can sell online to customers all around the world. I've been doing this for over seven years now, and I've learned so much that I want to put all of my knowledge into this course and make it really simple and easy and concise for you guys to go through. I've even created worksheets that you can download and fill in as well as check lists to make it really, really easy to make right decisions and then move forward in your art selling business. So, in part two of a cellular art master class, I'm going to teach you how to choose the right selling platform. There's a wide range of platforms to sell on nowadays as an artist and I'm hoping that by going through the different selling platforms and really breaking them down as far as the pros and cons for each, you can then make the right decision for yourself. I'm also going to be going over how to decide whether or not to do a personal selling website. Ah, lot of my students have been asking me this question. I've been teaching thousands of students over the years, and this is probably one of the biggest questions I've been getting asked. And so I'm going to answer that question in this course and show you the pros and cons of both. I'm also going to be talking to you about the selling policies as well as your personal about section in this course. Now I just share more about yourself on your website or on your online selling platform. This is a really great way to get art. Fans have people find out more about you and I as an artist, and this is actually one of the ways that people become loyal to you as an art buyer. So I want to encourage you to check out this course, the cellular masterclass part two, and I will see you inside 2. Choosing Selling Platform Etsy: this specific step in the process of setting up your online art business is actually a really important one. And that is selecting which platform you're going to sell on or which online selling platform you're going to join your store to. Okay, now there's a variety of amazing choices out there. But in this specific video, I'm gonna highlight some of the most popular. And I find the most relevant Azaz well, as the kind of best rated ah, selling platforms for visual artists like us. Okay, now I personally have been selling on Etsy. That's the platform that I have chosen so far, and I've actually been branching out as well into a a few different other options as well. That I will discuss with you feel like having a home base for me in one platform has been a very positive thing. It's having one place where you can then grow, and that could become kind of like your home base. And then you can always expand from there. But building your actual fan base from one location on line is a very, very powerful tool because then it's easier for people to refer you. It's easier for people to say to their friends where they can find you and so on. So it's something that I find is very important. And I would rather have people set up one effective store online rather than just kind of spreading ourselves so thin and not really having success over any of the platforms because we're spreading ourselves over all the different avenues of selling. See, we have the luxury of choice where, you know, even the years ago, there wasn't really as many online platforms for us to sell on. But now we can choose between a variety of great options, and there are kind of benefits and drawbacks to each of those options, which I will discuss with you in this video as well. Now, alternatively, you may want to just sell your art on your own personal website, maybe on a WordPress site or wicks or variety of these kind of simple template ID websites that are quick and easy to set up. And you can also add products to and then drive sales that way. And there's also benefits and drawbacks to doing that as well, which I'm going to discuss with you. So the real purpose of this video is to kind of research the variety of different ways to kind of set up shop online on. And then you can really make the decision for yourself and write that down on your worksheets because ultimately the whole point of this video is to have you decide. I know that it's a big decision, but I definitely want you to choose one place to sell your art online. For now again. You can always expand later and take over the world. I know we all want to take over the world, but it's really important to set up one great, effective online selling, you know, system and place where we can actually go from there. From there, you can always expand and have people, you know, reference your work for, say, licensing deals or if you want to sell wholesale or if you wanted to. A variety of different things, like apply to trade shows. Ah, lot of times they like to see your online shop set up to see what you have going on. It could also be a place where you springboard from to grow your social media, which I'll talk to you about in a moment as well. So within your online selling platform, you can also be promoting your social media's. So all these things kind of work together, and ultimately, our goal again, guys, is not just to just part of art out there or kind of feel like we're doing something. Our ultimate goal. A sales. Okay, so this is a sell your art master class. So ultimately, this is really about how are you and I gonna have the most effective location online to sell to our own customer. And this really does go back to you know where it is, our actual customer hang out. We were talking about that earlier in the program, the actual defining of our audience. This is where this comes in extremely handy because we want to know, where does our actual audience hang out, right? Where do they shop that will actually affect our decision when it comes to our selling platform as well. So I hope that this video is helpful. Let's go on into the next point of this video. I'm gonna really begin to break down the variety of different online selling platforms and the benefits and drawbacks of each. So the first online selling platform I'd like to discuss with You is etc. Etc. Again is where I've been selling my online art products for several years now. It's where I began selling and it's where I continue to sell. Etc. Has a lot of really great things about it. It's a real online artist community. They specifically target handmade vintage and crafts a play items so they don't sell everything. So that's why it's a very specific kind of a curated environment where you know people who come to buy from, etc. And know that they're buying of those type of products. And it's got a very high ethical standard within Etsy's policies. And so people that are buying from etc are very specific customer. They often like handmade products. They often like one of a kind, custom products. They like things that maybe they're not finding in their department store. They want to find things that are unique and that our original and are slightly different than what you're gonna find in a general, you know, decor store, for example, I find that etc in general also hasn't very much of a community vibe. where you can actually connect with other sellers very easily and learn from each other. I've acted, contacted several different sellers and had a great conversation and learn from each other . In that way, you can always kind of favorite things and kind of show love to different artists, and they'll do the same for you. And there's a lot of ways with an etc to kind of create the sense of community, which I really appreciate now etc. System is built in a way where every time you list of product on etc. You pay a 20 set B and so that is there a listing fee, and so it's that does not change. It is something that lasts for four months, so at the end of the four months, you can have a choice whether you want to renew or not renew that item. So that's something that you could do depending on whether it's selling or not, or whether you find it's getting a lot of kind of feedback or responses at all. It's something that you can actually decide on. You can also even do automatic renewals. So, in case you're busy and you have a lot going on, you can have it automatically renewed for you. There is no additional fees if you want to list your products on Etsy Pattern, so etc. Pattern is Etsy's version of your own kind of dot com. So it's kind of like taking all of your listings from etc. And then kind of setting them up on what looks like your own website. So that's really handy. If maybe you want to sell on Etsy, but you're not really wanting to have the dot, etc dot com or you don't wanna have etc control the actual structure of how you're selling and the visuals of your brand. You can actually create your own Etsy kind of website on what's called etc pattern, which is also very handy. So it's something that is automatically updated as you're updating your listings on etc. And that's something very specific and different. And it's something that you can actually add on to your Etsy account. When you sell a product on etc. There are transaction fees, just like the majority of any other selling platform now. Previously they were 3.5% and recently, as if the middle of 2018 that he actually went up to 5% and it also includes shipping costs . So this was a little bit of an uproar among sellers, and some people got a little bit upset about it. However, the recent why it's he has done that is because they want to actually pour more money into marketing, which I found has actually been an increase in sales for May. So it's interesting how sometimes paying a little bit more of a fee actually works out for your benefit. So it's 5% of anything you sell Aziz well as 5% of your shipping costs. So when you add those all up together, So, for example, me, I actually have products that sell for, let's say, $20 then if I have $10 shipping that I add on top of that, so I would then be paying a 5% fee on, um, the entire $30 not just on the product amounts. So again, that's kind of one of the things that people weren't sure about when people were actually getting charged for a percentage of commission on their actual shipping. However, I find that overall from me anyway, this is just my own perspective. It hasn't actually slowed down sales at all. In fact, it's actually increased them on on my end. So I find that by actually etc doing this by increasing their fees, they're basically generating more income for themselves that they can bring in more investors and spend more money on marketing, which they have to do in order to stay afloat in such a really volatile market. When you have companies like Amazon and Shopify, which I will discuss you later, etc. Is sort of more of a boutique style of cellar online and so they really had to keep up with their with their game. A swell now etc. Has recently rolls out what they call subscription fees. So this is actually a really a great option as well. For people who want to take their shops the next level, there is an option to just keep the the actual Etsy shop at zero monthly fee. But for people who want to go want to do these subscriptions, these are the subscriptions as follows, so etc plus is a subscription model that you can actually pay into monthly, which enables you to kind of unlock more tools and more options for your Etsy shop. It really takes things to the next level of professionalism and I personally have upgraded my my Etsy shop to the subscription model. Currently, it's $10 per month, however, as of January 2019 so depending when you're watching this so very soon, theatrical, etc. Subscription for etc. Plus, we'll go up to $20 per month. So when you sign up for etc plus, you actually get a few different bonuses, so you get 15 listing credits so you get basically 15 credits for free or, I would say included within the cost of your subscription. You also get $5 US and promoted listing credits so which are visible in your payment accounts and that you can then use to promote specific listings. It's kind of like creating an ad on Facebook in the same way you can actually create these things called promoted listings within etc. That you can actually promote specific pieces. Credits for those things do not roll over for the next month. So if you don't use your credits in like May, for example, that in June those credits kind of Go away. You don't. You can't accumulate them all and like save them for Christmas season. You have to use the credits allotted to you each month or else they literally go away. You can't let go back and use the ones from last month, etc. Plus subscribers. They have the option to register a free dot store domain, or they also get 50% off select extensions like dot com dot nasa dot c a through 1/3 party provider called Hover. And this is a specific, um, separate entity from etc. That's kind of like a hosting place where you can actually get your domain from them. But by going through at sea, you're gonna get 50% off that cost. Etsy is also set up this thing for etc. Plus where If you're a say at a Nen person event and you're selling on a square reader now , for those of you don't know what a square reader is, it's actually a little device that you can actually attached to your phone, and you can then take credit cards and swiped them on your actual phone while you're at an event. Now, ah, square reader, usually has they have their own system? It's again. It's 1/3 party. It's a separate company from Etc. But it's a really great handy thing to be selling with when you're in person. Maybe you're having a Ah launch party or you're having an event or you're at an event where you're selling products in person to people. And let's be honest, most people don't carry cash, right, so it's really important to able to take credit cards in person no matter where you are. So if you do that through, etc and you actually sync, etc. To the Square reader, you will actually still be able to just get charged the same 20 cent renewal fee as listings with multiple quantities on etc. So non single listings will be charged 20 cents transaction fee which will appear on your bill. So that's something that's really important to notice. Well, so you can actually connect those two different things together. That's really handy for those of you who do a lot of craft fairs, holiday markets and such. It's very, very handy for us because we can then seek those two things together. But again, this is all within etc. plus. So some of the other things that I like about etc. In general are it's a really great place to offer customization. The etc. Customer is very attuned with that and they are looking for that a lot of time. So I find that people who offer customization is do quite well on etc. And that's a really great place. If that's something that you're into doing I personally don't offer customization is but I still have found that etc. Still a great place for me as well, Etc. Is also something that can be integrated with other platforms. For example, there's an integration for QuickBooks. For your accounting, there's an integration for print. Full print full is again the Print on Demand website that super handy if you are not really sure which way you wanna go with things or you want to really test out different things or you just don't really want to spend the money up front to actually create products at front so you can actually integrate etc. With print full. And it's a really seamless integration that you can actually set up your Etsy shop and then when you get an order print full will actually print it. It's called Print on Demand and then they will ship it for you. So there's a variety of different, really great integrations like that within etc. And I find that that's a really handy tool to have within your selling platform. One of the other things I want to mention about Etc. In general is that they are their own search engine and so they've got a really tight knit algorithm for their own titles, tags and descriptions. And I will go more into, you know, s e o later on in the course. But the basics that we need to think about are the way we title things, the way we put tags, tags or another word for keywords. It's kind of like the word that you type into Google when you're looking for something, so the titles, the tags and the descriptions within etc. Are very. It's a very tight knit system for pulling different listings forward, so the better. We are doing our job to actually title tag and describe our products, the easier they are to be found. And so I find that there's a lot easier ways to actually be found within etc. Because the algorithm is getting more and more advanced as time has gone on. Even in this year of 2018 I've found that the algorithm has gotten tighter and tighter and it's changed in a good way, especially since etc has increased their fees and they've actually had more money to or into the system. So I find that etc is a great selling platform and that might be right for you, etc. Also has an online kind of integration with an S e o search term research tool That's called marma lead dot com, but normally dot com is the exclusive ETC s CEO search engine research tool. So it's very, very important for people who are on etc to know about. Marma lead dot com, not marmalade. Armagh lead l E. A. D. And so this is where you're going to actually put in your keywords and really find the right keywords to associate with your products that they could be found in search. So that's another thing to be really aware of. And marmalade is exclusive toe etc. Which I find very interesting because obviously Marma lead could open up their doors to a variety of different things and maybe they will. But as of right now, this moment it's an exclusive at sea search tool for keywords. So I find that that's a very, very powerful thing to have in your tool belt to really find the right keywords for your Etsy shop. So again, etc. Is a great platform and that might be the one that's right for you. Um, and I encourage you again to go in and look around, check it out, see what kind of products we're selling, how they relate to your audience. Okay, so is your audience going to be on etc. Are they looking on? Etc. Are there already like living there and shopping there and if so, then etc may be the right platform for you. 3. Choosing Your Selling Platform Shopify: next up, we're gonna talk about Shopify. Now. Shopify is another amazing option for your online selling platform for your art products. My husband actually uses Shopify currently for his merchandise that he sells. He's an actual rock musician, so I to him also very familiar with Shopify. And it's something that I have also considered to branch out into a swell because it has so many benefits to actually selling on Shopify Shopify is something that you can go to and you can set up in moments. It's very intuitive and easy to operate. You can select from a variety of different preset templates, and you can also actually plug in a variety different plug ins and actually have control over HTML coding. If you're so inclined or if you know anyone who can help you, I always hire that out to somebody as well to really make it your own. Now Shopify is something that is very easily integrated in a variety of different things, Whether it be, you know, Platt, other platforms to sell on. It also integrates very well with print full, which I've talked to you about already, but print Feliz a print on demand site eso Shopify integrates with other platforms similar to that in a variety of different ways. Now Shopify offers a 14 day a free trial, so you could always try it out. Tested out. See how you feel about it before you commit. So the monthly fee once you do commit to selling on Shopify and making that your home base for your online art shop is the minimum is $29 per month. That's U. S. Dollars. That is the lowest or most basic Ah, coverage package. Then it goes up to $79 then the highest one is $299. Now, depending on which package you choose, you're gonna get a few more a different exclusive features. So for starters, if you go the basic package of $29 per month, they're going to get an online store, obviously unlimited products. You're gonna get staff accounts 24 7 support running at sales channels, manual order creation discount codes, free SSL certificate and abandoned CART recovery. Ben in carte recovery is really cool, actually, because that's when people actually put something into their shopping cart and maybe they go off and they don't buy an abandoned cart. Recovery will actually send them an email on your behalf, and it will be like offering them some sort of a gift code of a discount to come back and buy. So abandoned cart recovery is also really, really powerful. A swell now, by the way that's also offered on etc. As well. I forgot to mention that earlier. But abandoned CART recovery is really handy to keep those people actually buying rather than just putting things into their shopping cart. Because I even do that myself when I'm shopping. I might just put something in the shopping cart cause I'm thinking about it and I'm not sure if I want to go ahead and take it yet, so that's a really, really powerful tool. Now, if you go up to the $79 per month model, you're also going to get the option to have gift cards as well as, ah, professional reports. So the reporting just gets a more elaborate, more detailed. It's also really handy, say you if you have a team of people that are helping you, maybe you have staff that you maybe have grown your business and you want Teoh, you know, get other people involved in the finances and helping you to just track everything and where sales air coming from. Like, for example, our sales coming from Facebook. Are they coming from you know, Google? Where are these different people coming from? Where is the audience Purchaser is coming from. So those kind of reports are also very handy for you and I to know as we're growing our business because we want to find out where people are coming from, that we can target those places even more now the $299 package, which is the most expensive package it has all of the above. So all the things I've already talked about Plus it also has an advanced report builder So uneven, more advanced builder. It has third party calculated shipping rates. So it shows calculated rates with your own account or third party absent. Check out. So that again is very, very handy for you and I, so that we're actually giving the most accurate shipping costs. So that is we're not wasting money on the shipping on our end or were not over charging our customers So that is something that customers to appreciate, Mind you, the $299 per month might be hefty for some of us. But if you're selling, you know, maybe you're selling originals and each item is $500 you're selling, you know, 10 a month or something like that, then obviously you can go ahead and you can afford that. So depending on the price point of what you're selling and how maney you're selling of them , how well the businesses going this could actually be something kind of interesting because Shopify allows you to kind of grow into your growth so you could start out of the $29 per month option. And then as you get more, you know, more sales. You could work your way up to the next levels and the kind of different tiers of not only you know your fees, but also the actual options of services that you get from Shopify. Now, with each of the different be tears. Within Shopify, you get specific discounts on shipping, which is interesting. So for the first year, for the $29 per month you get a 31% discount on shipping for the second tier. At the $79 per month, you get $37.37 percent Excuse me of a discount on shipping. But if you go all the way up to the $299 per month fee, then you're shipping costs. You actually get a discount of up to 40% so those are numbers from Canada Post. So depending on where you're basing your store, like if your shell selling on, you know, a Canadian version of shopping, fire on American version or where you're selling from that may fluctuate a little bit because of obviously the different, Um, you know current season such. But it's interesting. The more you pay in your fee, the better discounts you get in other areas. So Shopify Zaveri structurally intense platform. They give you a lot of different options of ways you can do things and how you can really customize to your own needs. So again, it's a making also grow into So within Shopify they similar to that of etc. They can integrate into other online platforms. So, for example, you can obviously cell from your own online Shopify store so people can come directly to your store and buy from you. But they can also buy at point of sale. So maybe if you're out at an event, you can actually integrate again with your square reader directly into your shop. If I store, you can also have a Facebook shop so you can actually integrate your Facebook page. So your actual Facebook page for your business and the same goes for etc. As well. But you can also integrate that into your shop if I store so that people can buy from your Facebook page. So it's kind of like having a multiple of your shop of five store and having it, you know, located as well on your Facebook page. I find that that's really important to do across the board, no matter where you're selling from, Um, but in this case, Shopify does have that integration. Facebook messenger, as many of you may know, is a kind of another way of directly messaging people on Facebook, and so you can also integrate that with your Shopify to kind of create like conversation with the people who are falling on Facebook and drawing them over to your shop if I store, maybe offering them a deal, offering them some kind of an incentive to come over to your shop. If I store, maybe it's a coupon code, but these are all different ways that you can do that. And these are just some of the things that you can actually do within Shopify. And I find Shopify is another really, really great option for selling your art online. Now Shopify also integrates with Amazon with eBay of enterprise, with a variety of different other platforms as well. A swell as financial platform has a variety of different things that you can integrate your shop if I store into there's so many to go over. And it's one of those things that you have to just dig in when you get into your shop. If I store well, those are some of the things that you can dio, and I find the Shopify sir really good option. In general, I feel like it's something that everybody is aware of. So, you know, maybe in some circles people may or may not know of etc. For example, or they may not know of other platforms, but Shopify is something that is a very household name that people are comfortable buying from. They know that they're secured payments. People feel comfortable buying from Shopify. It's a very recognized name, and so that could be the option for you. If you want to consider selling your our products on Shopify, Shopify has a whole system that they've set up. When you sign up for Shopify, where they actually send you courses, they send you different videos, tutorials Q and A's like there's so much support with Shopify. So I want to be sure to highlight that because Shopify is very, very heavy in support on and so there's a lot of different things. You can also integrate Shopify so that it's on your phone so that it's literally easy to update things up that your listings update your inventory, all that kind of stuff you could do from the comfort of your home, which from the comfort of your phone, I'm calling the phone the home. That's kind of like a Freudian slip right, But it's true when you can actually do a lot of these things from your phone that goes as well for etc. As well as well as thes support. There's a ton of support within etc as well. But in this video, specifically, I want to focus on Shopify and so the Shopify again. It's a really great platform to choose from. Now it goes without saying, but pretty much all the different platforms I will be discussing with you. They all integrate with social media of all kinds. So that's something that is a standard now. So the ones that I will be discussing with you, including Shopify they can integrate into all the different ways of selling and announcing your online art shop. So if you're announcing products on Instagram, you can actually tag your products through Shopify Um, in the same thing if you're doing that through etc. Same thing for Amazon. You can actually take tag your products directly onto your different social media platforms through the different selling platform that I'm discussing with you. I want to make sure to say that too, because those air really, really important things to know about when you're deciding on which one to go with. And so again Shopify is a great option. It's different than that of etc. It's got a different kind of customer on. And so you're gonna want again. Find out, you know, where does your customer hang out? So, for example, if your customer is more found, you know, looking on Amazon or looking on shop of wire on Etsy, you're gonna want it. Then consider setting up on those shops, so help this has helped. You kind of get a bit of an insight into Shopify and that it could maybe be the platform that you choose for your art business. 4. Choosing Your Selling Platform: Amazon and Handmade at Amazon: another really great online selling platform that you may want to sell your art on is Amazon. Now. Anyone who knows anything about Amazon knows that it's literally a monster of a online selling platform. Amazon is sort of a dominating force of online selling. They sell anything and everything online. You can set up in minutes, and you can really become a seller on their fairly easily. And it's one of those platforms that has a huge, huge draw to people all over the world, and that may or may not be the right place for you to sell your art on. Now there are two different variations of Amazon that I want to talk about, and one of them is the main Amazon website, which is maybe amazon dot com. If you're in America, are Dot C A and Canada, or depending on where you are in the world. However, there's also handmade at Amazon, which is its own handmade sector of selling products, and that when you actually have to apply to in order to be accepted, which I will talk to you about in the next video. By far, Amazon is definitely the number one kind of seller of products online in general. Now that is something that goes across the board and so compared to san, etc. Or a Shopify. Amazon is multiple times more people who are looking on Amazon every single day. They're just way more buyers there. It's kind of like comparing Walmart to, like a, um, mom and pop store as faras, the volume of people who are on Amazon every single day. It is a very trusted platform, and everybody knows what Amazon is. Even in different cultures, different parts of the world, it's just it's Amazon. Everybody knows what it is. There's also Amazon Prime, which is an option for people to be able to operate their account, pay a monthly fee as a buyer and then be able to get product sent to them within days or with even within the same day that they actually buy the products. So Amazon has just a massive, widespread selling platform. In general, they sell anything, everything, so it may be the right place for you to sell your our products. Now, when selling on Amazon, you can either sell as an individual or as a professional. If you're selling as an individual. Every time you make a sale, you're gonna have to pay Amazon a commission fee of 99 cents. If you're selling as a professional, you pay a one time fee of $39.99. Now, in order to qualify for somebody who's selling as a professional, you need to kind of estimate whether you believe you'll be selling over 40 items per month . Because then obviously it makes sense for you to pay the 39 99 right because that's pretty much $40 instead of actually continuing to pay the the 99 cents after that. So it's a way of really saving overall when it comes to actually selling on Amazon, and that could be a good option for you, depending on what you feel like you're going to do. You may want to start out as an individual and then later upgrade to a professional, and then that way you can kind of as kind of like what I was saying. With Shopify, you can kind of grow into your success and grow into the next level of fees, and you know what really makes sense for your business So for the individual plan, you can add new products. The EMS on catalog. You can have Amazon handle a customer service shipping fulfill mints with fulfillment by Amazon services for amazon dot com orders. However, if you upgrade to Professional, which is 39.9 per month, and you also get sell products in the U. S, Canada, Mexico or all three, you can also control what you selling where and manage your business from a single Amazon seller account. You can use bulk listings. Report tools. You can also customize your shipping rates, which is really unique. You can also offer special promotions and gift wrapping for your customers, which is a very cool touch. You can also be eligible for top a placement on product detail pages, So those are some of the benefits of selling on the professional level rather than on individual. Basically, Amazon's wanting you and I to commit to the $39 per month rather than just one, you know, 99 cents per sale. So if we're paying the 39 99 per month and most likely we're gonna work harder to build our online shop, I think that That's really the theory behind what Amazon is doing here so similar to any other online selling platform. You're gonna really decide on what you're selling, which by now on the program you're probably already really deciding on. You know what kind of an art products you're going to sell to your customer and then obviously knowing who your customer is, how are you gonna really angle this whole thing towards those people? And so you're gonna decide what you want to sell. List them, put up great photos of your products, great tags, titles, descriptions of your products. Then you're gonna register and start selling on Amazon. And this could actually be done fairly quickly. There's a lot of different things to kind of input, but it's really intuitive the way that they have it set up. So it's really not too difficult. They've made it clearly easy for artists and sellers like us to sign up to sell on Amazon. So there's two different ways to list products. Useless products already on amazon dot com. So in this case, that is maybe not relevant to us because we are artists that we're creating our own products or even list products that are not yet on Amazon, which in our case will be ideal because we have these air products that are from our own business, her own store, our own art studio. Then obviously, when you sell your products, you're going to then pay the fees to Amazon, and then you're either going to ship it yourself or you're gonna have it fulfilled by Amazon, which again depends on your lifestyle. You're gonna have all these decisions selected within the process of setting up. But as a side note, fulfillment by Amazon may be a great option for some of you, because again, it's sort of like the print on demands, a thing where you can actually have Amazon print and then ship your products. You can also have them. Just hold your products so you can actually have them pretty yourself and then just ship a certain amount of your products to the Amazon Fulfillment Centre, where they can actually store your products and then ship them once the orders come. So there's a few different ways that you can actually do this with Amazon or what's called fulfillment by Amazon, so that is very convenient. They take care of all the packaging, all the shipping, you know, even the customer service back and forth. If the customers question now, obviously when you're doing this, it feels a little bit further removed from you as an artist. So some artists may like this because it's very hands off, whereas other artists they want to kind of sign their own notes to there are their customers are they want to have the only their own hands on each order. So you can do so if you want to. And you still have that freedom. You could try that. You could always try different from Obama's on option and then see how it works for you. I believe you can even actually send in extra goodies to be inserted into every order a swell. So these are things that are really beneficial to us. Is artists because it gives us some choices that we're not feeling like. We have to be overwhelmed when we got a bunch of orders and this could be a way to really grow your business. Because Amazon is still by far the number one place where people are going to buy things online, so again. Choosing the right actual plan will really affect your specific experience when you're selling on Amazon. So whether you sell as an individual or as a professional, that will affect things. So again the individual does not pay a monthly fee. They just pay the 99 cents on each order and the professional. They will pay 39.9 American. And that's this is specific numbers for the American like dot com website, so they may fluctuate depending on where you live in the world but those the general number is to be working with. And so say, if you are going to sell more than 40 items in one month, and that makes sense for you. One thing to note is that Onley professional sellers are able to offer gift wrap, so if you want that to be included in your service as an artist and in your products, that something to be aware of that is only available on the professional plan. Now say, for example, you're considering to go with fulfillment by Amazon. I went to give you a brief overview of the expected cost that would incur because there will be additional costs for them to fulfill your orders. OK, The fulfillment and monthly charges fees are as follows. Which zoom in here is you can see a bit better. Now you're standing a small package. They have standard sizing, oversized but small Standard would be $2.41. Small over size would be 8 30 or 8 13 Excuse me. Okay. Now, if to find out exactly what those are, you just hover over these little eyes and click on it. It will give you a bit of a description. So small standard, for example, is any package item that is 12 ounces or less with its longest side 15 or less, and its shortest side 0.75 Meaning the height okay or less. And it's medium side, 12 inches or less. So basically, that would be like a 12 by 15 envelope with a thickness of 150.75 Ok, that's that's in that case. Next, you've got the large so that be up to £1 or less, they'll be 3 19 Okay, that's the charge for fulfillment. Medium oversized will be 9 44 large on the standard size would be 4 71 Um large oversized would be 73 18. OK, so that's obviously a lot larger. Its way heavier, way bigger. Um, large over £2 before 71 again and oversized special oversize. So this is for something that's unusual. Size. You click on that one to show you exactly what that means. OK, any package unit that exceeds one or more of the following over. 100 for £2 over 180 on its long aside over 155 when longest side is added to girth. In addition, products that are determined require special handling. So this is maybe for very specific types of art. Now, a lot of these may or may not be applicable to us because a lot of our art maybe two dimensional. But I just thought to be thorough to go over these costs with you guys. Now it says your ad 40 cents unit for clothing items so that it would be if you were also sending out you know, your art on clothing. Okay, now monthly inventory story to those air. Just fulfillment. Okay, inventory storage to say you want, actually ship your products to them, and then have them hold on to the products before they're shipped out. From January to September, it's 69 cents per cubic foot. Okay, now, the beauty of this is that a lot of our art is probably flat or two dimensional, so we may not take up much space, depending on what you make. Now, from October to December, it goes up because obviously December is Christmas. It was up to $2.40 per cubic foot. Now, oversize items from January to September is 48 cents per cubic foot, and October to December is $1.20 per cubic foot. So it's interesting. They kind of credit you. If you have larger items now, estimate your fees. You can actually calculate your fees based on the standard FB a storage and fulfillment fees as outlined above. So, in other words, you can actually go ahead in here and compare your costs. This is all on the Amazon website, obviously, so you can go in and actually press that button and compare your cost to find out private examples. They give you a bunch of examples here what you can actually do, but I want to give you a bit of an overview of the actual fulfillment costs in this case. And so then you can really decide whether or not this makes sense for you. Now, some of you. It may not make sense for you to do fulfillment right away, but if you're growing and things were starting to get a little crazy at home as faras juggling all the fulfillment and shipping, this might be a really good option as well. And when you're deciding to join Amazon as a seller for certain categories that you will be listed in, you may require to actually apply for approval. So, for example, if you are selling within the fine art category of Amazon, you do need to go through UN approval process where you actually contact them. You let them know what kind of products should be selling, and you fill in a bunch of information that they will take you through in this process, and in that way they can a preview. That way, however, you're selling within like a general category, like home decor, for example, that does not require an actual approval process. So depending on where you want to land there may or may not be an approval process to go through. So as you can see, selling on Amazon could be an amazing place for you, especially because Amazon has a massive built in audience. I mean, there's just millions and millions of people on Amazon at all times, and it's, Ah, constant, massive source of traffic, meaning traffic of people that are constantly looking for products. Some people literally exclusively shop on Amazon online. That is, how large of a conglomerate kind of monopoly that Amazon is developing now. One of the benefits of that is obviously the amount of traffic or, in other words, than amount of eyes, that we're gonna potentially see your into my products. However, it does also mean that Ellen Amazon there is just amazing and incredible amount of people selling to. So, yes, there's a lot of people on Amazon, but there's also a lot of competition, so it's really important to stand out and to really focus on your own niche, your own marketing, your own messaging to really make sure that your S C O is intact because s CEO, you need to bring yourself to that top of that search, um, lists. Otherwise, you could kind of be like a little fish in a really big pond. So I want to encourage you to think about those kind of things, obviously, Amazon as I. It goes without saying that Amazon will take you through a process to set up your own internal shop within Amazon, where you actually have a name, your logo, a description of your products, and then you can list your products there. You can also integrate Amazon with a variety of different things. Obviously, all social media's integrate with Amazon. You can tag products from Amazon on to your social media platforms. So again, it's a very interactive experience. So you can kind of pull your Amazon products into other online experiences that your kind of drawing your customers with, for example, Facebook Instagram Um, you know, Pinterest in a variety of others. There's lots of ways to really be interacted with Amazon. It also integrates with a variety of different kind of plug ins, things that can actually give you reports and things. So it's a very, very interactive platform to sell on a swell. Now, one of the categories of Amazon is what is called handmade at Amazon. This is actually a specific category or a sector within Amazon that is specifically designed for people like us who are creatives, maybe crafters and artisans who are a selling handmade art products or even craft products . In that case, now, a lot of you may be taking this course. You may kind of more fall into the art side of things, maybe your designer or illustrator letter and maybe you sell, you know, two dimensional products. So for a lot of you, this may actually apply. So I wanted to be sure to highlight handmade at Amazon in the next video, I'm gonna actually show you on screen a few of the kind of features of handmade at Amazon and how you would apply if you so choose to. So as previously mentioned, you can actually also apply to sell at Amazon handmade. And this is a really unique and fairly new sector of Amazon. So it's specifically crafted for people like us who are artisans so unique, handcrafted products. Um, and you can actually reach very specific targeted audience within Amazon, so it's kind of the best of both worlds. In a way. It's kind of like Amazon meets at sea, I think, because it's very much targets people who make handmade products. So what is Amazon handmade is for a store on Amazon for artisans to sell a unit, handcrafted reach products reaching hundreds and millions of customers worldwide. They actually way of the professional account monthly fee, and they pay only when you make a sale. So you're gonna go back to paying the individual fee. They also have a 15% referral fee included when you have payment processing, marketing, seller support and fraud protection, Um, and then you can actually also check in on your application. So if you have applied, this is where you do that socks on the handmade at Amazon website. You can actually check on your status. So in order to actually apply, you go through a whole process. We actually have to send in photos. Describe your processes. That's the most important thing to really see if they will actually allow you to even sell on handmade at Amazon. Okay? Or Amazon handmade, depending on how you want to say it. The benefits of selling ham approx in Amazon reached millions of customers you got lots of support from him. Amazon. They're very, very support driven. You get your products fulfilled by Amazon so you can actually let Amazon fulfill your orders for you so you can focus on creating your products, which is a very cool tool. I've kind of talked about that in previous videos, but in this case it's specific for your own products. And you can also do custom orders easily. So if you have customization, they can actually help you in that process is, well, you can join Associates program so you can sign up in ERM 10% back on Amazon sales. So it's It's a really great kind of associates programme. You can apply to sell your hand me creation. So, as I mentioned before, you had to actually be approved. So only approved artisans are invited to join Amazon handmade, so they literally send you an invitation once you're approved in order to be a featured artists on him. Amazon handmade how Amazon handmade works number one. You read through the sell on Amazon handmade. You create your artisan profile, you set up a handmade shop and you start selling now. Obviously you can't do any of that until you're approved. So there's approval process. You need to go through that. You can go to amazon dot com or dot c a or dot wherever you are, and you can apply simply and easily. It's a fairly detailed application, and I actually applied one time years back. The application I actually put it didn't get approved, and that's because I don't personally hand make my products. I actually have them printed for me. And so at that time I was actually not allowed to be a part of Amazon handmade, which is actually fine because I went in a different direction anyway. But just so you know, it is possible to get unapproved, and so that's something to be aware of. At the time the rule was that I was allowed to use an external printer or a production partner. So be aware of that if that's something that you do as well. Now, something else I want to make note of is theatrical eligible items that can sell on him. I Amazon handmade some of zoom ins. You can see this. It says What categories are available on Amazon Handmade. Oops. OK, here we go. It says here you can actually sell jewelry, which in this case, we may not apply to that, but, ah, home decor products of arts is listed there, which is what we are. Okay. And then apparel. So maybe you're putting your art onto apparel beauty, you know, personal care of may not really a place stationary that may apply to some of you. Um and so on. So again, your products. A lot of you who are actually on this course, your artists or designer Lederer illustrator. A lot of the products that you and I might do by hand, and that's handmade is the main key thing here. They can be applied to Amazon, handmade. And then that way you can sell them here A swell. Now they've made mention on this information as well that say you sell on another platform you can also sell Here is well so you don't have to only sell exclusively on Amazon handmade. You can sell on other online platforms as well, which is really great. And I always encourage, even as I'm discussing the general information about these different platforms, always be sure and do your own research. Is well, dig a bit deeper. Find out how it really applies to you because you're gonna have very specific needs for your own business and make sure that whatever selling platform that you choose will really serve those needs. And it's not just about what I say or of anybody says it's really what's gonna work for you . These were just some of the ones I find are the best as faras right now for artists, and that's why I'm really highlighting these ones. 5. Choosing Your Selling Platform: Other Platform Options: another platform to be aware of that many of us probably already are aware of is eBay. EBay has been around forever, and it's sort of one of those things that this hasn't gone away yet and the reason wise cause very interactive. So instead of having set prices, you actually can set a certain price to purchase now. Or you can actually have your customers bid on items. The one thing about eBay selling those that you have to be very aware of it, it's not something that's kind of out of sight, out of mind. I feel like it's a lot more hands on than a lot of the other platforms, because you need to kind of see when your actual bids air ending and someone so it's a bit more interactive. But eBay maybe something that is interesting to you guys as artists was a huge online section of eBay for art and collectibles that may or may not suit you. Another really great online selling platform is deviant arts. The deviant art is actually the world's largest online, our community, and it has a ton of art pieces and a ton of registered users and enthusiasts so the site was actually created way back in 2000. It's a really great place to find things like digital arts of animation, type of art, comics and so on. People who are really into illustration do really well on deviant art, and it may be worth looking into as well because there is so many different types of art exposed on this actual platform. You can actually submit your art for consideration, Um, and for mass exposure and if you're lucky enough to make the cut, So it's kind of one of those things where you actually submit your art to them and then go from there. Okay, another one I want Talk about it. Zazzle Zazzle is an online website where you can actually submit your art to. It's a marketplace, and you can actually apply your art to custom clothing, artwork, electron ICS and other products. So you can. Actually, it's called the Zazzle. Make Engine is a tool and marketplace for customizing just about anything you can imagine from posters to T shirts, coffee mugs. So this is the kind of a website where you can actually really branch out and try different things, and kind of experiment. Maybe you're not really sure what kind of products you want to create. Yet this may be an exploratory type of a website for you, and they pay you a royalty on anything that is sold. So it's different than that of selling on Etsy or on an another kind of a platform that we don't give you your full amount. In this case, you're getting paid of royalty. No red bubble is actually similar in a way because it's an art gallery in the community for Wallert clothes and cards, iPhone cases and other customizable items. So you can actually customize all those kind of items on red bubble. And it's a great way to get your art out there and to get exposure to a variety of different customers for looking for things like gifts or specialty customised items specifically for, you know, maybe Christmas or certain holiday gifts and so on. So it's a really great online platform as well, and I find that it's one of those things to that you could really explore and really find new artists that may not be kind of found. Otherwise, it's a really kind of exploratory and fun online platform, so this may be something that suited for you. Now if your goal and end dream, so to speak is actually to get your art onto T shirts or you know any kind of apparel, for that matter that you may want to look into thread lists now, thread Lis is something that you can actually do and set up your own shop, and you can sell prints and high quality glass paper canvases, and they make everything we'd like for you so you can actually apply to submit T shirt ideas. Sometimes they even will. They have a lot of like contests, and things were gonna actually submit ideas and then get your art featured on one of the actual official thread Lis T shirts. But you can also have your own online shop, and you can sell your own kind of gear as well as art prints and canvases. So this may be something that works for some of you as well. Society six is another platform that will give you a royalty payment as they actually apply your art to a variety of different, um, cool art items, including framed prints, stretched canvases, clocks. I mean, everything you can imagine. They have things like, you know, T shirts, cups, pillowcases and so on all these different kind of items, I find that I was actually looking into them at one point. I do find, though that not gonna not gonna lie. I do find that the actual payout from society six a little on the low side on the actual percentage. So it may be something to look into if you're experimenting. Um, I personally would rather see artists, though selling on platforms in general where you're actually getting the full payment. So that's the kind of stuff that I find is really more effective for really building an online career, an actual art business. But it is definitely worthwhile to try things and test things out. So society six could still be a very good option for some of you. Last but not least, I also wanted to highlight print full. Now, print fel is similar to that of Society six and Zazzle in the way that you can actually take the art that you make and actually digitally uploaded it to their platform and then apply it to other products. So maybe pillows or T shirts, hoodies or mugs, all kinds of different products. And they actually show you the mock ups right in front of you. So it's actually a really nice process where you can actually set up your own store on print full. Now. The really cool thing I like about print full is that you can actually integrate it with other platforms. So say, for example, somebody buys a T shirt from you and it's being fulfilled through print fel. It will actually notify and sink back to your shop if I store and update your shop. If I store that that sales been made and so the actual process will still go through your main hub of your shop, your shop if I store in that case. So I personally have just started using print full, and it's been really great. I just uploaded my art pieces the same ones I sell on Etsy. I uploaded some of them and made them into pillows and mugs, and I've been selling them. This holiday season has actually been a nice kind of experiment for me in a way to kind of expand the products that I'm offering And the cool thing is, is I didn't have to spend any money upfront. And so a lot of people like print full for that reason, or even society six or Zazzle, because you can kind of see your art on different products and kind of see what's gonna work for your business and even test them out among your customers. So, ah, lot of times people do that. Even if people that are not in the art world, they might kind of do this in even my husband. He's a rock musician, and he's even testing out some of his T shirt designs on print full, and he's trying them on different color assurance or difference types of hooded sweaters and so on. So maybe you want to be, you know, in the art scene s so to speak. But you might want to try putting your art on to throw pillows, for example, so this could be a good place to experiment with that, and also still be sinking them back to your other store. If you have it and maybe you don't want to have another store, maybe you want to make print full your main hub that's totally cool as well. And then that way they're taking care of all the physical production. So they make everything, they ship everything. And you can even add your own customized sticker that they make for you and apply it to all of the actual products being shipped out. So the other day, I actually had the fun time designing a sticker that I was gonna have them applied to all of the boxes that they ship out for me. And then that way it looks like it's coming from my shop, not from print full. So print falls, considered a white label cos I'm not gonna put their labeling all over everything. They're gonna wait and actually get my own logo, my own branding, whatever I want to say so I can actually offer, you know, people who by my products through print ful I can actually offer them a coupon code to come back and buy more on my Etsy shop. So it kind of all works together, and so print full is a really great solution, whether use it individually on its own or if you integrate it into a store that you already have so Maybe some of you already have a store, maybe on shop, fire at sea or wherever you might be. You can actually integrate print full as a print on demand site into your actual online selling platforms than that way they all work together. So sites like society six or print ful or thread lists or a variety of different sites they have a royalty that they pay to us as artists. And I'm not gonna lie. I have a really fairly strong opinion about this, and a lot of people may or may not agree with me. But I do have an opinion about these kind of sites, and it's not that there's anything wrong with them. I think they're all great depends on your goals, and it's really up to you. But I personally believe more in making a profit on everything I'm doing. So I want to make sure that I can actually have control over us much of the income as possible. So, for example, I still on etc. And yeah, I pay a 5% commission fee to them, but I'm making them the 95% of the cost of the actual product, so are of the retail of the product. So that's why I like selling on a place like etc or Amazon or shopping firing, for example because And that's why I highlighted them first, because I feel like I can control the overall experience in that way with the finances. Whereas when you're selling on a site like Society six or on a Zazzle, for example, the royalties will range between 10 to 12 sometimes 15%. And that's all that you get. So I don't love those margins. To be honest with you, Um, I don't think that they're a bad company. I think that those are all great cup great companies, you know, thread lis. Um, Zazzle Society six. I think that they're all I think, that those kind of companies still have their place in online selling and in creating of products and customize ations. I think they're great. However, I almost feel like society six and Zazzle, for example, may be more of an add on on the side of your main store, and the reason wise, because it's really hard to make a real income when you're only getting paid 10% of your actual art piece. Okay, Now, haters gonna hate. Maybe they'll say that I'm wrong on that. This is my personal opinion. Based on the experiences that I've had building this business for the last several years. Now I want to be able to make the most income. Okay? And I want you to be able to make the most income. So I would rather see you add on Zazzle and Society Six and a couple others that I mentioned previously. Those that offer you a royalty payment. I'd rather see you offer them as a side thing to your main business, then to make them the main thing. OK, now, with one exception, I would say is print full. I do believe that they pay a fairly better price, as's faras. Where else he goes, they pay around 40% generally, which still, I mean, it's still not 100% right? But if you really, really, really did not want to go ahead and spend the money to create the products or you really don't want to ship the product yourself and you just have a really busy lifestyle out of all of them, I feel like print full is the best that I've seen. Right now, it's on the market that will pay the highest royalty payment and give you the most creative control. So again, that could also be something that you tie onto your main platform. Okay, whether it be your website or whether it be, um you know, Shopify or Amazon or etc. For example, Um and I know I'm really highlighting those one specifically, but basically and there's several different platforms that integrate into print full. But I feel like by making print fel a really great at on then that's got a bit more potential than making it the entire main pie. So again, this is my perspective, okay? And I I would be lying if I didn't give you that perspective. So I want to make sure to say that and make sure that, um, you just basically wanted to making the most you could possibly make on every sale. Okay, you want to maximize your income on every sale, and so that's why I would say that Ah, lot of times people want the easy way out, and they just want to throw their stuff up on a site and just get paid a little royalty and it feels good. It feels cool. Weaken CR art on pillows, weaken CR art on T shirts or mugs. And that's awesome. It's really fun, actually, and that's fine if it's a hobby, Okay, But if you and I we want to sell our arts and make that into actual business, that we got to be a lot more seriously about what kind of income is coming in with each of those sales, it's gonna take a bit more work 100%. It's gonna take a bit more, maybe a little up front spending when it comes to actually creating the products. But then again, you can always sell digital products, right? So having said all of that and this is a lot to be said and this is a really, really big topic, and I know this has been a very home video, but I wanted to be sure to offer you those options, so I want you to really consider at this stage in the program where you're going to make your home base. Where are you going to sell your art and actually build your own online shop? Is it going to be etc. Is going to be Shopify. Is it going to be Amazon or Amazon? Handmade is gonna be deviant Are Where is it going to be for you. Okay, now again, If you really choose to make your main platform on one of the kind of royalty sites, that's great too. But again, I've already given my opinion on that. I think they're great. A great ad on. But I would actually advise you to choose one that where you can actually incur the entire payment for yourself and then be paying them a commission rather than the other way around . Okay, I want you to maximize your income again for all the art that you're making. Because I know I'm an artist and I know what goes into making art. I know how much energy and time and sweat and emotion goes into every single art piece. I want to make sure that you are making money right away. Okay, guys. So I want to thank you for your patience. I know this is a long video, but it's thorough because it's a big decision. So this time I want you to make that decision. Write it down on your worksheet, and we're gonna go on to the next section. We're gonna keep building this art business of yours and really building up something that could actually become a real income source for you. 6. Personal Website Pros and Cons: Now, when it comes to selling your artwork online, there is obviously a variety of platforms you can choose from. However, some people prefer to set up their own custom website. Maybe they go ahead, may hire a Web designer, or they designed themselves my maybe getting a template website like a wicks or a WordPress site, for example, which I actually did for a while. I did have a WORDPRESS website, so I do also recommend them if that's something that would suit you. But in this video, I want to kind of discuss with you the pros and cons of setting up a personal website as opposed to selling your artwork on a platform. First and foremost, let's go through the pros. So one of the pros of selling your art on your own personal website is designed. You are the one who gets to design your website from beginning to end. Now, maybe you're hiring a Web designer, or maybe you're doing it yourself. There's a variety of different templates that you can actually purchase, for example, a wordpress template, for example, where you can actually have something structurally in place, but you can change the colors of it. You can change the interface and how it actually looks, how the fonts look, how the overall textures feel and so that's actually a pro of setting up your own personal website. To sell your artwork on another pro of selling your art on your own personal website is that you get to create your own custom. U R L for example, when somebody is selling on Etsy, a lot of times they will have. You know, for my for my website, it's actually vision citi dot etc dot com. So a lot of times people don't really want tohave. You know, Shopify or an Amazon, you or al or etc Earl, or whatever might be within their actual website, you're al that they're sending people to. So when you're setting up your own custom website, obviously you're going to be able to have your own custom. You are l in other words, your own domain address. So this can also be a really attractive thing. Some people just frankly, don't want to associate with one you know particular, all nine selling platforms, so that could be another plus for setting up your own website. Another real bonus to setting up your own personal website to sell your artwork on Is that a lot of times? Not always, but a lot of times you get to have a wide range of plug ins that you can actually apply and actually customize your website. So, for example, maybe there's different gadgets or different. You know, ways of actually getting things set up within your actual website that maybe you can't customise on a selling platform like Amazon or on and Etc. Or on a Shopify. There may be more limitations structurally within selling platforms, because obviously they have, you know, thousands and thousands of artists selling on them, so they only allow us to customize very limited things. So that may be another reason that you may want to create your own website because maybe you wanna have a very specific type of a form or a interaction or a pop up window, or something very specific that you want to have your customers interact with you and you want to really control the experience That's definitely a plus of setting up your own personal website. You are definitely kind of more of the architect of the experience that your customers having. Now, let's go through a few of the cons of setting up your own personal website. Now, one of the first cons that I can think of in most cases is that a lot of times setting up your own personal website to sell your art on is just more expensive in general now, sometimes you have to hire a Web designer, or you may need to hire like by an actual template. Maybe you're hiring a Web designer to customize the template site that you bought a lump times in my husband and my business is that we run not just in my own personal business, but in my husband's music business. We've had template sites that we then hired in ah, Web designer to come in and do specific coding. And every single time a Web designer touches the website. It's like hundreds of dollars, so that can really add up over the course of, you know, a couple months or weeks or a gosh, even a year. So a lot of times, if you want to have that customized, personalized touch, you have to kind of pay for it by having it be customized and then that, in turn, just drives the bill up when it comes to actually the expenses of putting together a personal website. Another one of the cons that I would consider when it comes to setting up your own personal website is that you're not gaining the immediate organic traffic that you would if you were , say, setting up on an online platform that people are already looking at now. For example, Amazon. You know, if you're selling on Amazon or handmade at Amazon. Amazon, as we discussed earlier, is a giant monster of a website. Okay, obviously it's got everything and anything you could ever need. I mean, it's just growing at the speed of light, so people generally will just search there for the things that they're looking for. So maybe their looking for a very specific artwork for their bathroom, for example, they're just gonna go to Amazon and start plugging in keywords. Okay, which I've talked about in other videos in this course, which is your S e o. Okay, the key words that you associate with your online items that you're selling And so Amazon, for example, is somewhere that people are naturally going to go right. Whereas your personal website is honestly going to be off in a quiet place online until you and I go ahead and make a lot of noise about it, then that means you have to do all of your own marketing, all of your own promotion, all of that just to get people to know number one that your existing that you're there and number two, that you have products that they may be interested in. So it's really starting from ground zero. Whereas if you're selling on an online platform like, for example, when I look at my stats in etc. Ah, lot of times a lot of my traffic happens to be coming from with an etc. So that means people are already on the Etsy platform and they're already plugging in the things that they're looking for and then they then they because I have s e o in my store, then they're seeing me right. It was a bit of like steps as they're on their way towards me, whereas if I had my own website and maybe I was just starting out, I didn't really know how to do S CEO yet and I was figuring out all those first steps. If I had just put out my art products on to my own website, then I probably would have had less of a chance of being seen. And if you're not seeing it's a lot harder obviously to be purchased right, it's impossible to purchase. In fact, because of you, if people can't find us, then they don't even have the option to know what that we exist so that they don't know they even want our products. So I want to just make you kind of aware of these different things. This is kind of an open conversation. I'm not saying creating a website of your own isn't all negative. I'm not saying it's the answer, but what I am doing is presenting this to you because depending on where you're at, you may or may not want to do that. No, these pros and cons of setting up your own personal website are going to be different for everyone. They're gonna kind of impact everyone differently. But I want you to think about that and really decide, you know, as we've been talking about the different selling platforms there are kind of pros and cons of selling on each of them as well. And so it's kind of ah thing to look at personally because I can't tell you where to sell. And frankly, if you were to tell me where I sell, it wouldn't be relevant either because we're in our own journeys, right? So why do really decide one place at least, to sell your artwork on and go with it and stick with that one place for a while until you really get your your your products off the ground rather than trying to just spread yourself all over the Internet and not giving any of the locations of where you're selling any attention or love? As I would say so why don't think about these things as you're deciding, but make sure to make a decision, and then we can move forward. It's really impossible to go on forward in any of the other steps until you and I have made this decision. Okay, so for me, for example, I've been selling on Etsy and I've loved it. I've had a really great time selling on Etsy thing. It's a great interface. However, I've also Now that I've got more about customer base, I'm now expanding to Shopify. But I wouldn't be doing that until I was ready to do so. I wouldn't be doing that until I had certain things in place. And so I had an email list going until I had certain things kind of happening. Okay, so you want to stay in one location long enough to be kind of recognized there and to be kind of growing a fan base there. That's really my opinion. Not everyone would agree with that, but in my experience is definitely been something that's been true. So I encourage you to choose one place, one place to set up your store, whether it's on your personal website or whether it's on one of the selling platforms I've discussed in previous videos. But go ahead, make your decision and we will move on and keep on building your art selling business. 7. Personal About Section: This is an area all about how to really create your about section and really share more of your personality in your online art shop. Now the thing that's going to differentiate your store from everybody else's store is just that it's you. And so creating personality and an about section that really displays more about who you are as an artist, as a creative and really kind of shares, your story is going to be what actually pulls people in. Now. One of the things that I have learned in the last several years building this art business is that it's not just about the art. It's also about the artist. Okay, so the creative mind behind the art that is as equally as fascinating to people as the actual physical art that they're looking at and believe it or not, people want to hear our stories. They want to know more about who you are, about how you even started doing this. Have you been, you know, creating art since being a child? Or is this something that you kind of fell on by accident? And now you just fell in love with share? A little bit of your story in your about section. Now, depending on if you're selling on a platform of third party platform like Shop of Fire, Etc. Or Amazon. Or maybe you're selling on your own personal website, all these different areas will give you an opportunity to share something about yourself. So I encourage you to show at least one photograph of yourself. Maybe you're just friendly and you're happy. I definitely want encourage you to appear friendly and approachable in your photo and have fun with it. You can have your artwork with you in your photo. You could be in your studio kind of like myself. Right now, I'm surrounded by my studio. I could just be in a shot like this and kind of just be talking and telling my story over with words in a paragraph was with a friendly shot just of you in your studio. But by telling a little bit of your back story and sharing kind of the journey of what even made you start to sell your art and what you hope to accomplish with the art that you're creating by sharing those kind of things, it will pull people in to realize that you're not just a business, but you're a person, and people connect far more with people, then they ever will with a business. Okay, so I want encourage you to get a little bit personal on allow people into that side of you . OK, so you might even want to show some behind the scenes photos of maybe you sketching or in process? Um, I especially my in my instagram and Facebook course, I talk about this specifically showing a little bit of your process and the mess, so to speak is actually a really good thing. People love to see that, and they want to see that you really are the one making this art because sometimes when we just see a finished product, we just think, Oh, that's so cool. But it almost like we can kind of glaze over. But when we see somebody actually making something like them actually working on it, that just takes us to a whole nother level of inspiration. We love seeing that as humans. We want to see how you made this stuff. They know people that are looking at art. They want to know. Did she really make this or does this somebody else's are like, How did she even do this? So by showing more of who you are, allowing them in may be giving a blurb about your back story. You know, you might say, Hey, I used to be a lawyer and, uh, you know, really not into art it all. And then I came across this style of art, and now I've just fallen in love with it. And now my whole purpose is to create art that will inspire people. You know, maybe it's for the sake of the planet. Or maybe it's for the sake of, you know, something that's a cause that is a very important to you. So those kind of things you want to share, you want to really get it out there, share it in photographs. Another great way to share things in your about section is in your video. Maybe you are in that talking situation just like this, and you're sharing of your story, your welcoming people to your store, telling them a little bit about who you are now. Disclaimer. You don't need to go overboard. You don't need to tell them like everything about your childhood like too much information , right? You want to just make it. If you're going to video, I would keep it like, you know, 3 to 5 minutes and really, you know, kind of short and fun and just can't introduce yourself. Share with them. Why, it's so you're so passionate about the art you're creating and how you think that the art that you're making convince if it them because ultimately it's not just about us, us, us, right? We can't make it like a me fast. You want to encourage them. Teoh have a reason to buy, so you know another. You might well be talking about your art style that you make. But you might say I really picture it being hung in Children's rooms and I could see just makes me so happy to think about how moms can then decorate their kid's rooms and just kind of slightly referred to the fact that it could be a real benefit and, um, something that would really be like a blessing to the people who are going ahead and purchasing from you. You're always thinking about them in mind as you're talking, and as you're sharing, it's always the like. What inspired you as well as the how will inspire them. So I had somebody speak with me once over the phone and he was a consult. Tate is a consultation, actually, and he said, You know, tell me what you do and tell me why should I care? And it was such a blatant statement. I was kind of taken back by it. But it's really true. What do we dio right? And why do we do it on? And then why should somebody else who's looking at your website or my website Why should they care? Right, So we need to kind of answer that in your about section. So go ahead and fill in your about section on your website or on your you know Shopify, your etc. Or where you're selling your artwork online and share a little bit about who you are, pushed the boundaries. If they give you an option to include your socials or your social links to your other selling your other social media's, maybe they have that already built in like an etc. They do so if you have that option, go ahead and include that so people can look further and begin to follow. You follow the journey that you're on, because a lot of times on our website we may not always show as much of them like the messy journey. But I find online. We will. So maybe on Facebook or on Instagram, we might kind of more share a bit more. So you might want to engage people that way to follow along with your journey. Okay. And I want to encourage you again that it's good to share the process with people you don't feel like. You have to just be all, like, put together all the time. It's actually cool, and people enjoyed being a let. I'm kind of like behind the curtain so they can see your process. So I encourage you to set up your about section your personal profile. It's called different things on different platforms, but really enjoy it. Have fun with it and be creative and allow yourself to really shine as an artist 8. Selling policies: when you're setting up your selling platform. Another thing that you really need to do is to set up your selling policies now, no matter where you sell your going to do this. So I encourage you to go ahead and set up your policies at the very beginning. So you're not running into a bunch of questions from customers later that hope, maybe are feeling confused as to whether or not you take certain forms of payment and so on . So what are policies? Policies are the way you run your store. They're kind of like the rules of conduct when it comes to people interacting with your store. So, for example, how many different types of credit cards or which credit cards do you take in your store? Make sure that that is clearly visible on your listings as well as do you take PayPal. Do you also take gift certificates? A lot of times, selling platforms will offer the ability to have gift certificates gifted to, you know, different. You know, between members of the actual platform, um, are you able to take gift certificates? And if so, that should be very clearly marked as well on your listings. So you're selling policies Is also where you're going to include things like your refund policy, your shipping policy. How many days until you ship in order? So, for example, if I receive an order on Monday, how many days until it's shipped out out from my actual studio for me? I believe I have it between 1 to 3 business days. So in order to accommodate that that I have to actually include that on my actual policies . So a lot of times, people like to scan over this kind of information to kind of get an idea like, for example, if I'm buying from you and I need the actual order next week, I'm gonna check through your policies really quick to see if the order's gonna arrive on time. Sometimes people have things that are already ready, whereas other people have things that are more made to order. Like so you sell customised items, then it might take you 3 to 4 days to make the item. Maybe you do. Customization is by hand, lettering on wood or something along those lines for oh, maybe a custom order for a wedding illustration or anything. Then there may be even it back and forth between you and the customer. Maybe they have to approve something before you can then print it off to ship it out. So depending on your policies, you're gonna write all these different things in your policies. Make it so crystal clear, and I would use short sentences. Don't go on for long paragraphs. Keep it really quick and short. People like to scan over this information. They're not gonna, like, sit there and read on the Internet for a long time. That's actually been overwhelming for a customer which might be a turn off. So you want to keep this information quick? Really short sentences clear and organized, almost like more like point form. To be honest with you, then large paragraphs of reading. Okay, People don't like to read on the Internet as much, cause just frankly, not as comfortable in her eyes than it is on paper. So think about that when you're actually writing your policies. But make sure to really clearly outline the rules of conduct when it comes to all these different areas. Another area to note, as I've mentioned before, is digital items. If you sell any digital items. What are your policies to do with that? You might even just want to give your instructions right there off how to download the physical A digital items. Maybe just give some tips on how to make sure that's a smooth process. Maybe just give instructions like number one. Purchase a digital item number to go to the actual receipt and download the digital item number three. Then you can print it, whether at home or at a local printer. Step four could be, you know, choose to frame or not frame and go on, you know so on. Enjoy your print kind of thing. So you might want actually include that kind of information in your policies as well, as well as mentioning digital items. There is no refunds on digital items. I would encourage you to do that as well. Um, that's just my personal preference. And I really encourage you not to offer digital items. Um, refunds. So again, be sure to fill in all these details, and there may be more depending on what you're doing. So I'm feeling all these information and details on your selling policies for your online shop 9. Part 2 Project: everyone. I hope you've been enjoying the cellular masterclass Part two in this video. I want to share with you the project that outlined for you in the project section. Step one, you're going to go ahead and print out the Sire Art masterclass, part two worksheets. Step two is you're going to go through the actual video content of the course, and during this course, you're going to be asked to select your selling platform to set up your about section and establish your selling policies. Step three, you're gonna fill in your worksheets. Step four, you're gonna don't go ahead and share your worksheet answers in the project section. You could do this in a variety of different ways. You can type it out or you can actually just go ahead and photograph it with your smartphone and share it that way. Whatever way is best for you. Step five, you're going to go ahead and share a second image of your artwork. We want to kind of continue the conversation from the first course apart one. And this way it will be a great way for us to get to know you a little bit better and to see a bit more of your process. Feel free to share your process images or even a photograph of your workspace. Thank you guys. Let's keep going on to the next section. 10. Sell Your Art Masterclass Part 2 Final Thoughts: Hi, guys. Congrats on completing the part two of the cellular art Master class. I hope that you've enjoyed the course and that you're able to download your worksheets and fill in all of your details and make some great decisions for your art business. I want to encourage you to please leave me a review. I love to hear how you felt about this course and how it helped you. Now I would encourage you to go on and check out part three of the cellular masterclass. We're going to delve even deeper into your art business. We're gonna talk about how to photograph your art beautifully, how to create mock up stylings of your art to make it look like it's already in a room. I'm also going to talk to you about how to create an effective art listing. There's a lot of things people don't know when it comes to actually creating a listing properly, so people know exactly what they're buying. I'm also going to talk to you about S e o keywords as well as writing great descriptions. And I also even have a template for you for the description that you can actually download and use that as a reference point that you don't even have to figure it out at all. I also want to talk to you about shipping settings and how to properly package your artwork for sale so it will arrive beautifully to your customers. So I hope that you will go ahead and check out Part three of the cellular art master class and I'll see you on that side.