Sell Using Your Words: 2020 Copywriting Mini Masterclass | Eric John Campbell | Skillshare

Sell Using Your Words: 2020 Copywriting Mini Masterclass

Eric John Campbell, Author

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19 Lessons (2h 16m)
    • 1. Module Overview: Customer Development is Your Unfair Advantage

      5:42
    • 2. Have So Many “WOW" Moments By Listening to Your Target Audience

      8:17
    • 3. Watch Your Copy Coach: Run a Customer Interview Call

      17:49
    • 4. Mini Mission: Practice Your Interviewing Skills With a Friend

      4:22
    • 5. Listen to Thousands of People From Your Target Audience Using The “Online Observer” Technique

      4:59
    • 6. Watch Your Copy Coach: Use the “Online Observer” technique to learn about a target audience

      16:05
    • 7. Mini Mission: Choose an audience you want to learn more about & use the “Online Observer“ technique

      2:43
    • 8. How to Take Your Copywriting Skills to a Higher Level

      3:40
    • 9. Module Overview: Blow Your Readers Away With How Concise Your Content Is

      8:24
    • 10. Everything You Need to Know About Customer Avatars

      7:21
    • 11. Watch Your Copy Coach: Create a Customer Avatar

      11:19
    • 12. Mini Mission: Create a Customer Avatar

      3:21
    • 13. Find Your Big Idea

      11:02
    • 14. Find the Feeling Your Reader Desires Most

      9:59
    • 15. Find the One Action You Want Your Reader to Take

      8:22
    • 16. Watch Your Copy Coach: Create a 1-Sentence Copywriting Cheat Code

      4:37
    • 17. Mini Mission: Create 1-Sentence Copywriting Cheat Code

      3:12
    • 18. Course Conclusion & Where to Go to Learn More

      3:45
    • 19. Bonus: Book A Personalized One-on-One Session

      0:55
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