Self-publishing Kindle eBooks on Amazon KDP 6: KDP Publishing Part 2 | Brian Jackson | Skillshare

Self-publishing Kindle eBooks on Amazon KDP 6: KDP Publishing Part 2

Brian Jackson, Author/Publisher/Educator

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5 Lessons (23m)
    • 1. Copywrite Your Book Description

      8:32
    • 2. Self-publishing Kindle eBooks on Amazon KDP 6: KDP Publishing Part 2

      7:48
    • 3. Only Use One Book Contributor: You

      1:25
    • 4. Why You Should Write Your Book in English

      3:04
    • 5. Never Specify an ISBN Number

      2:02

About This Class

Self-publishing Kindle eBooks on Amazon KDP 6: KDP Publishing Part 2

In this class you'll continue publishing your Amazon Kinde eBook via KDP by continuing to define the book to Amazon.  All the information you enter is gathered on your books product page.  The better we can make your Amazon product page look the better your book will sell.  So, we continue on...

---Brian

Transcripts

1. Copywrite Your Book Description: Hello and welcome back in this lecture, we're going to talk about copyrighting your book description or, in other words, making a book description that will sell books. Now this is going to be a lengthy topic. I'm going to just do it in one lecture. But there are people that dedicate entire courses to the subject of copyrighting. Fortunately, since the book description is fairly short, hopefully you don't need to know that much copyrighting technique to write a good one. But we're going to go over a little bit of it, and I'm going to give you some ideas. There are also templates for writing a book description in the downloadable course material referenced at the beginning of this course, so be sure to access that for plenty of examples. Okay, so let's look at the field that we're talking about its description and we're going to copy right our book description. Now what is copyrighting notice that it's spelled different than the normal copyrighting, and that's because it's really a condensation of writing ad copy. So it's copyrighting in the sense of writing copy, and it's the process of using persuasive writing to convince someone to do something usually to buy a product. The sole purpose of your book description is to convince the right reader to buy your book exactly what copyrighting is targeted. The right readers. Anyone interested in the topic of your book to accomplish the purpose of selling your book ? Your book description should be written using copyrighting principles. Toe Win new readers You've worked hard to get people to read your book description. You may have spent a lot on advertising to get people to read your book description. That's just to read your book description, not your book. Don't blow it here. Get them to read your book. If you got them to your book description, you've got most of the way. All you got to do is push him a little further and they're there. It's decision time for your potential reader, and you need to show yourself at your best on your book description. So one of the things I want to cover right away is a thing called Aida. Now I ate as 1/19 century Italian opera written by the great composer Joosep E Verity, but it also happens to be the acronym for the basic steps in the marketing process, the first being attention. You want to grab a prospective buyers or prospective reader's attention. Next, you want to develop their interest in your product. Finally, you want them to desire your product and then take action, making a call to action to them to actually buy your product. The way that I'm proposing you write your just. Your book description is far different from a synopsis. A short synopsis may play a role in developing reader interest, but do not just place a synopsis as your book description. We want to follow all of these processes to generate interest in the book before telling them what the book is about. So let's look at how attention might work. How do you grab a perspective Reader's attention? Well, one way is to ask a question that resonates with your reader, such as Have you always wanted to learn the gimp? Do you want to make passive income online with little or no effort? Are you ready for the adventure of a lifetime? Did you know that 40% of all readers read e books exclusively? By the way, I don't know if the last line is true, but it's an interesting question, isn't it? Got your attention? Make a provocative, controversial or thought provoking statement such as passion, intrigue and adventure awaits you inside or traditional S CEO is dead. Sometimes Nora wish she wasn't dead. That's an intriguing opening. Now that you've got their attention, you want to develop their interest. You're gonna further develop their interest by elaborating the attention grabbing opening that you had to draw the readers deeper into your book description. For instance, Ah, forbidden love, exotic locations and non stop action, or just a small handful of the treats awaiting you. Within these pages, from the broad avenues of Paris to the seedy alleyways of Morocco, Alex pursued the woman of his dreams through jungles and across icy fields. Attract. But no matter how he tried, he could never possess her. So take the opening line that we had about, you know, passion and intrigue. It's on and build it up, tell the reader what they're going to get here and build them towards your well. A synopsis of the story would be interesting to present next. How about this? If you're tired of sitting on the sidelines wishing you had access to quality graphic design program, then your time of waiting is over. The gimp is the program you program you've been waiting for. Now follow along. By watching over my shoulders, I teach you to learn the gimp faster than you thought humanly possible. How's that for generating interest? So this is what you're trying to do in the interest phase. Make a few statements to develop your opening attention grabber and lead them in to the main body, which is where you're going to fan their desire. Okay, and it fanning the desire. The best way that I found to do this is by pointing out what the reader is going to get out of the reading experience. For example, here I've used a list actually doing numerator the things they're going to get out of it. In this book, you'll learn to use the gimp like a pro. You'll learn how toe work with image layers, how to apply layer masks, how to select portions of an image for manipulation. I enumerated the points that you're going to get out of this book. Ah, very short synopsis may be appropriate at this point. Your book description OK, but keep it short. Maybe a few sentences. Finally, you're making a call that action conclude with something to the effect of. So what are you waiting for? Purchase this book now to begin generating book covers and Web graphics like a professional . Another effective technique is putting a time limit on the offer that could encourage a purchase. For instance, this ridiculously low price won't last long, So act now before the price goes back up. Finally, another useful strategy is to offer a money back guarantee. In fact, Amazon does it for you. All you gotta do is point it out. So you might say something to the effective Thanks. Toa Amazon seven day. No questions. Money back guarantee Your decision to get this book should be a no brainer. Point out the fact that there's no downside to getting the book. So this is a calls to action and having the user do something, they may not do anything if you never ask, ask them to buy your book. Now I want to point out some things you ought to do along the way to. I use that list in there to break up walls of text. You want to use major section breaks and section headers. Place customer testimonials between paragraphs and use lists to in memory of the benefits, of course, is to break up the solid walls of text. Ah, lot of white space in your description is a good thing. It's OK if it's if it's fairly long, but you don't want to just to hit them with a gigantic block of text. Nobody's gonna want to read through that. Okay, some optional end matter you want might want to include in your book description you might want to include a short author bio at the end of your book description. Given a few sentences about yourself once again didn't entice them into the fact that, hey, this is a riel person that I'm dealing with. A real person wrote this book, and I'm about to connect with, um, other books in the Siri's or other Siri's to search for. You might want to list them at the end, and be sure to mention that DRM has been disabled by the author's request, and we'll have more to say on this in a later lecture. So what? I recommend work on writing the best book description that you can use copyrighting techniques to grab attention, develop interest fan desire and make a call to action. Use white space headings and lists to break up the solid walls of text and reference. The downloadable course material referenced at the beginning of this book for sample book descriptions for books and several genres. Here's the field that were filling in description, and that's about all I have to say on that, I'll see in the next lecture. 2. Self-publishing Kindle eBooks on Amazon KDP 6: KDP Publishing Part 2: Hello and welcome to my lecture. Enhance your book description with HTML Marco, In this lecture, we're going to learn how to punch up your book description with a little emphasis here and there. Some special fonts of my Tallis ization, some colored text and so on. So stick with me here, and I'll show you how to make your book description look really good. Now here's the field. We're talking about its description, and it's got a little pull down. You can use 4000 characters in it, and I recommend that you use them all right, along description and formatted in HTML. Now, what is this all about? This hyper text formatting language HTML is a textual markup language used to format text in a document will be using it toe punch up our book description. For example, consider the following text markup. This is bold text seethe little tags around the word bold. You have a less than in a greater sign with a B in between to begin bolding and you have a less than integrators. Then sign with a slash b in it toe end Bolding. Everything in between is Bolden. If you did this the markup would produce the following out, but the text bold would be bold in the output. Use bold emphasize text in your book description. An HTML element begins with a start. Tag ends with an n tag and affects the text in between the two, so it's very easy to use. Okay, now what are all of these tags? Here's a complicated table. Oh, but I want to show you the tags that were going to be using in book descriptions we've already seen bold and how that works. That's gotta start in an end tag. Then there's italics. Use I instead of be to get italics. Text underscore. He used you instead of be so that's the three font style and weight changes that you can make. The other thing that you can do is you can put in head levels thes air, major section headings, and to do that you use the H one tag create a horizontal rule were just a line to break things up with the HR tag. No notice. The HR tag is special. It's called an empty tag because it doesn't have any text in it. And you put this slash into the end of the tag, so it's less than HR slash greater than next comes lists, and that comes in two varieties. You can have an ordered list, which is a numbered list, or on a Norden list, which is a bulleted list within the list. Each list item is delineated by an L. I or a list item tag, and finally, you can delineate pre formatted text that will come out looking like a code fragment if you use the pre tag. No. One more word about formatting that special in book descriptions in Amazon. Amazon also supports the brake and the paragraph tags, which you may be familiar with an HTML. However, you don't need to use them due to the fact that you can press and ER to create a line break . As in this example, this is a line, and this is a new line, and he could put a blank line between paragraphs If you want to have paragraphs in your book description so that having said, Let's look at an ordinary book description, look at this. It's just a wall of text. Esteban was the man of her dreams, and he was driving Isabel Wilde. This is a book packed with passion, adventure and romance. This is a pretty boring book description because it simply contains tax and goes on and on and on. And then we start with Lauren Ipsum. Oh man, this is a boring book description. What if instead, we took that book description and we formatted in HTML to punch it up. Here we have a header driven mad with passion, and we've emphasized the word wild in the next line. We then have a review comment from a reader named Jane Reader, and then we have a list down below to break up the text. And what would that look like if we formatted it? Something like this? Doesn't that look a lot nicer? Is not a lot more appealing to read than just the solid walls of text in the ordinary book description. Now I know what you're thinking is wait a second. What were those tags? I want to do this. This is really need. Well, here's the table. Go ahead and pause and memorize it if you'd like. It's easy to remember the tags because, well, they they begin with what they R B for bold I fright, Alec, and so on. Now I'm gonna go you one better and we're gonna look at each of these tags individually. Let's look at the font style and wait here. I've got an example of using the italics bold and underscore tags, and I even use them all in combination. I notice when I use them in combination, I undo the tags in the reverse order that I do them so this text would formatted would look like this. We have bold and underscored and bold italic and underscored text. Next, let's look at section headers, you section header one tags to identify major sections in your book description, for example, I might have a bonus material section. And when formatted, the bonus material header will really stand out in the book description. Horizontal rules are simple. They just create a horizontal line across your text. You can use them to break things out, like maybe you want to put horizontal rules around a reader review that you embed into your book description. As in this example that would come out with horizontal rules around the reader Review looks really nice. Notice I I italicized the reader Review to next, We have lists use list to gather together related items in to break up large walls of text . Here we have a list with three items. Passion, adventure and romance. Notice that it's an ordered list because it uses the ol tagged bracket everything, and each item in the list uses the ally tag to delineate the item. If we look at this list, it will produce a number of list for us, which will break up big walls of text. Finally, we have displaying code fragments. Simply wrap code fragments in the pre tag and they'll come out in courier looking like code fragments. Now there are some errors that can occur with HTML markup most errors air caused by failing to properly close a tag. In this case, the formatting for the open tag will continue through the entirety of the description until the end. So if you see this happening, look for a end tag that you missed what I recommend. Use HTML markup to break up large blocks of text and visually highlight important elements of your book description. Reference the downloadable student material for HTML markup examples. It's hard to experiment with HTML formatting. Because Katie P doesn't provide a book description preview mode you must publish to see your HTML formatted book description. That's kind of a drag. Hopefully, they'll put in a preview mode. Eventually use all 4000 characters to describe your book. So once again, here's the field that were in putting use HTML formatting toe Punch up your book description, and I'll see you in the next lecture. 3. Only Use One Book Contributor: You: Hi and welcome back in this presentation, we're going to talk about why you should always use a one contributor for your book on Lee . Have one author and that authors should be you. This is gonna be a short presentation, so pay attention. It's gonna go by quick. Here's the field. We're talking about filling in. Now Note that this field, this whole input panel on Lee pops up when you click the contributor button. Then it asks you for the actual contributor. So you're not going to see this whole thing on the screen until you click that contributor button once you dio. This is what I recommend. Specify only one contributor and that's you. You own the book, so claim it. Take hold of it, make it look like it's your book. It is your book. So specify it is such Don't clutter your book description with the editor and illustrator credits and so on. Onley specify Other authors of more than one author contributed to the book. Don't make it look like your book was written by a committee. It was written by you, so owned the book. Put your name in is the contributor. Once again. Here's the field that were filling out. And remember that this will only pop up when he clicked the contributor button and I'll see you in the next lecture. 4. Why You Should Write Your Book in English: Hello and welcome to the lecture. In this lecture, we're gonna talk about why you should write your book in English. Now, I know you may not have a choice or your book may already be written in another language, in which case that's fine. You put the correct language that you're writing in into the KDP field, but I'm going to show you some reasons why you might want to consider writing future books in English if you're not writing in it already. So here's the field that we're talking about is the language field, and I'm gonna try and convince you why English is the language to write in. Let's begin by doing some math. Check out the following breakdown of Amazon's e book sales for 2003 their North American sales was 44.52 billion. International sales was 29.94 billion for a total sales. This is e book sales of 74.56 billion. Now, if you take the North American and United Kingdom Sales and Adam together, that represents alone 70% of all of Amazon's e book sales. Now, unfortunately, Amazon on Lee reports their top three international sales, which is the United Kingdom, Germany and Japan. Now, if you add all of those to the North American sales, you get 69.99 billion and subtract that from the total and you're left with 4.57 billion or 6%. That's how much of the revenue is coming from languages other than English, German and Japanese. Now notice that this 6% also includes Canada and Australia, which is to other large English speaking countries. So actually, the non English audience for E books is less than 6% of total revenue. Now, why should you write a book in English? Simply compare the numbers to see why you should publish in English. More than 70% of all Amazon books are sold in English. Less than 6% of all Amazon E books are in languages other than English, German or Japanese. You'll sell more than 12 times more books in English than any other language. Another possible interpretation is that 1/12 the book sold means 1/12 the competition. Hmm. Maybe I've got this completely wrong, and you should actually write in non English anyway. I'm going to stick to my recommendation. Publish E books in English when possible, to publish to the largest audience in the e book market. So here we are. Here's the field. It's language. I suggest you go after the English market and I'll be seeing you in the next lecture. 5. Never Specify an ISBN Number: Hello and welcome to my lecture. Never specify an eye ESPN number after all. Why waste your time anyway? Here's the field that we're going to be filling in its i spn and it's optional. And if you follow the what's this? Amazon will explain that it doesn't even display the I s bien on your book description page . So my answer is, Why specify one? Well, first of all, what is an eye ISBN number? It stands for international standard book number, and I. ESPN is a unique number used to identify a book. Though Amazon allows you to specify one. As I said it, it doesn't display it on your book description page. So what's the point? Amazon does display an Amazon standard identification number and a sin. And since your e book is only gonna be available on Amazon, well, it's got one unique number to identify it in all locations. Amazon, the Amazon standard identification number. So use that instead of an I s bien. I sense can be used to uniquely identify a product on Amazon, too. Unlike create space and smash words, KDP does not offer the option of assigning a free I ESPN to a book. I guess you gotta buy one if you want one. But then who would want one? You can't use your create space I ESPN for any book. It's only good for a paperback book. I ESPN zehr unique to an addition and a version of a book. So what? I recommend supply and I ESPN number on Lee. Have you happened already? Own one for your e book. In all other cases, acquiring and I spn number for a book is a waste of time and money. So once again, here's the field. I ESPN it's optional, and I'd recommend you don't fill it in and I'll see you in the next lecture.