Self-publishing Kindle eBooks on Amazon KDP 5: KDP Publishing Part 1 | Brian Jackson | Skillshare

Self-publishing Kindle eBooks on Amazon KDP 5: KDP Publishing Part 1

Brian Jackson, Author/Publisher/Educator

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5 Lessons (22m)
    • 1. Choose a Title People Can Find

      9:30
    • 2. Always Specify a Subtitle

      2:46
    • 3. Always Write in a Series

      4:42
    • 4. Maintain Your Edition Number

      1:18
    • 5. Specify an Impressive Publisher

      3:23

About This Class

Self-publishing Kindle eBooks on Amazon KDP 5: KDP Publishing Part 1

In this class we begin filling in the fields in the KDP web based interface to define your book to Amazon.  This class includes detailed explanations for what to place in each field.  With this kind of guidance you won't go wrong.

---Brian

Transcripts

1. Choose a Title People Can Find: Hello and welcome back in this lecture, we're going to construct the title of your book by searching for your book title in Amazon . This is a rather unique way to create your title, but it will create a title that people are actually looking for. Now, this is the field we're going to be filling in, says enter your book details and then it has book name. Now, you think that I did least let you name your book anything you want, but no, we're going to actually construct that to be a sellable book. Now, this applies primarily to non fiction writers. You fiction writers. I'm gonna cut you some slack and let you actually create your own book title. I know that the title of your book is meaningful to the content and I don't want a crimp your artistic style, but for the rest of you pay attention. And actually for you, fiction book writers pay attention because you're gonna be using this technique for other fields that were going to be filling in. So how does this work? We're going to use Amazon search completion to select our tail to begin used the Amazon website search field. Enter key values, which will allow you to display search completion strings. Type a keyword and note the search string expansions returned by Amazon. Complete each of the top most expansions by pressing enter to display the search results for the string, make note of potential keywords and related search terms returned by Amazon. Analyze the search, turn for competition using visual analysis or the Kindle spy analysis tool. Now why you search completion to select your title because you'll be composing your title of terms that people actually search for on Amazon. Now let's take a look at how this works Here I am a in Amazon, and what I do is I begin by typing a search strength up in the search box. Let's go ahead and put our cursor there, and let's say that I'm interested in books on self publishing. I want to write a book about self publishing. All I do is I type in my search string and noticed that Amazon displays search string completion possibilities for me, including self publishing with Amazon self publishing through Amazon and so on. What we want is we want the top search string completion this is the most popular search string entered by people searching Amazon. So we complete the first search drink, which is self publishing with Amazon, by typing the rest of the string, and then we press enter to display the search results. Now we can visually scan the search results to see how heavy the competition is for this keyword. We can see that Amazon's own book on self publishing is number one, with 527 reviews. The next one is 34 but here's one with only one review. It's interesting, and that's a pretty expensive book. This might have some potential now. If you really want to analyze the competition for a key word, you can use the Kindle spy plug in. This is a plug in that runs in either the chrome or the Firefox browsers. You could see the Kendall's by icon in the upper right hand corner of my browser to run it . All we do is click on it. It's important to make sure that you're in the Kindle store before you enter your search. So let's enter the Kindle store and then we'll enter our search strength and press return to display. The search results now will use Kendall Spy, which is located in the upper right hand corner, to display the search results. Just by clicking on it, we can see The Kendall Spy has displayed pertinent information applying to the top 20 books displayed on the first page of the search results. The information includes the number of pages in the book, the price of the book, the estimated number of copies that it sells per month, its price, the average monthly revenue, the reviews and the books sales ranking. We can use this to gauge the competition for the key word. A summary of the key word competition is displayed at the top. We can see the sale, average sales, rank, monthly revenue, price and number of the views for all the books on the first page of the search results. If we want an even more detailed analysis, just click on keyword analysis and were displayed, um, or information about the books on the page, including Is the keyword in the title is the key word in the book description. What's the average rating? What's the average number of reviews and what is the sales ranking and all of these fields are cull arised to tell you whether they're good or bad. Look for a lot of green. Here's a book that is almost entirely green, and its sales ranking isn't very good. This is a book that could potentially be displaced by our book in the search results. When you're done, make note of the pertinent information from Kindle Spy in the lower right hand corner. We can see that this is not a particularly popular keyword, that the potential revenue generated by it is very low and that the competition is high. So this isn't a particularly good keyword. Pay particular attention to these colors in the lower right hand corner. If you get a key word that's all green, that's when you want to go after. That's a gold nugget that you found. So what? You're done analyzing this keyword? Make note of it, and it's vital statistics and then go back to Amazon. Remove the extension to the key word. Make note of the next extension, which is self publishing guide and enter it, perform the same kindles spy analysis on this keyword. We could see that this keyword to has low popularity low potential and high competition. So it's not a great keyword, either. But we're gonna make note of it, and we'll sort the keywords by the likelihood that we're going to use them by the keywords that are popular enough and generate enough revenue but that aren't too high and competition. That's the way that you analyze keywords. Once we have a set of keywords, use the top two or so to see if you can construct a title. I usually try to use more than one key word in my title. Save the other keywords for other fields that will be feel filling in later. Okay, a few last points that I want to make before leaving this topic is that when you enter a search keyword on Amazon, be sure to make note of the related searches. Amazon will tell you other search strings that are related to the search string you entered in this case is telling us to use self publishing, but you might actually get search strings that use completely different words than the search string you entered, and they're still related. This is a good source of additional search strengths. Additionally, as you record the information for your search string recorded into a standard text file. In this case, you can see that I've recorded self publishing on Amazon and given it a red yellow yellow rating from Kindle Spy. I can order these in preference order and then pluck my favorite search strings off the top of the list. Once I'm done completing my list as a final note, it's fun to spy on friends. So if you have any friends that are writers, go ahead and use Kindle Spy to check out how their sales are going. So now let's review how to use Amazon Search completion to select your title. Type A keyword notes that search streaming expansions returned by Amazon complete each of the top most expansions by pressing enter to display the search results. Make note of potential keywords and related search terms returned by Amazon and analyze the search term for competition using visual analysis or kindle spy analysis. Now this is what I recommend. Make a list of the top 10 to 15 keywords that apply to your book. Use the top few keywords to construct your book title. Save the remaining keywords for little later steps So that's how to fill in your book name or begin to enter your book details in Amazon, and that's about all that I have to say on the topic. 2. Always Specify a Subtitle: Hello and welcome back in this lecture, I'm going to hopefully convince you that you should always have a subtitle on your book or basically extend your title with more keywords. So let's look at this field in detail. The field is subtitle, and it looks like this. It comes right after the title of your book. Let's look at the rules for filling it in. Why you should always have a subtitle. Your subtitle. First of all, is displayed after your title using a colon separator. So it goes Title Colon Subtitle as in gimp for beginners, colon book covers and free graphic design. Now I want you to notice how Maney keywords there are in that title. I wanted to go After Gimp Gimp for beginners, book covers free and graphic design. One of the things that allowed me to get that many keywords into the title was the use of a subtitle, and in this case, the subtitle is book covers and free graphic design. Use a subtitle toe add yet another title containing even Mawr keywords. Fiction writers should use a subtitle to describe their book. For example, a dark fantasy romance would be a good subtitle for a dark fantasy novel. Now notice the dark fantasy romance, I would guess, is going to be a fairly competitive search keyword. But you might want to search around and see what other key word you could use in your subtitle that describes your book. You should always include a subtitle to increase the number of search keywords in your title. Now I haven't noticed If there's a difference between just putting a colon and more words in your title, as opposed to using a subtitle, I think they both produce the same effect. But hey, Amazon put the subtitle in there. They did it for a reason. I assume I should use it. So I use that instead of doing Colon and then the rest of the title all in the title. If you understand that, Okay, what I recommend is that you select a key word from the top of your list and use it as a subtitle. Okay, you can use more than one key word if you want to make a even more powerful subtitle. So here's the field that you got to fill in. Fill it in with his many key words that you can make it applicability. Your book. If you're a fiction writer, use a subtitle anyway. Describe the genre of your book. It gives more information to the readers who are looking for books, and that's about all that I have to say on the topic. 3. Always Write in a Series: Hello and welcome to my lecture entitled Always Write a Siri's. And as the title implies, I'm going to try and convince you in this lecture that you should always write a series of books. Here's the input field that's of concern is the Siri's title and the volume number. Now notice that these two input fields Onley appear. If you click the check box, this book is part of a Siri's. Otherwise, you'll just see the check box in the prompt. The fields appear when you check this box, and you should always check this box. Then you enter the Siri's title and the volume number, which is the sequential number of the book in the series. Now let's look at what Amazon does with this information. First, your title in volume number are repented to the end of your book title and enclosed in parentheses, as in movie violation. Chloe Boston Cozy Mysteries Book one or a Gimp for beginners, book covers and free graphic design. Self publishing. Siri's Book one. Syria's Information has also displayed in search results and on the book description page, for example. On the left is a search result showing moving violation. It also shows that this book is number one of 21 in the Chloe Boston mystery, Siri's on the right. We see an extract from the book Description Page where down below the number of pages and length of the book it tells you which Siri's the book is in. Now let's discuss why you should always write a Siri's first. Your Siri's title is your third opportunity to place keywords in your book title. Take advantage of every opportunity you have to use up all those keywords next. Once you've gotten someone to read your first book, don't let them go. You're gonna work hard to get readers to start reading your stuff. Make sure that they have a series of related books to read, so once they get hooked, you've got them. For several books, books are often more enticing to readers. If there is a Siris of them to read, people will look at the book and they'll say, Oh, look, this is number one of 21. If I like the book, there's 20 more books to read. The fact that there's a Siri's suggests that the books are popular. I mean, there wouldn't be a series of books if people weren't buying them and you'll make more money if you write short and release books, and Siri's will have more to say on this point in the lecture on Price, the final point is that you can charge 99 cents for the first book in a syriza's a Lead Magnet. This I do have more to say about Let's look at this by considering an optimal Siri's pricing structure. Here we can see that there are five books in a Siri's and all has to do with the elements of the Earth. There's scorched earth, bright water, hurricane win, raging fire and beyond the elements. The latest book, What You Can Do is charge 99 cents for the first book, Tow Hook. New readers. They buy the book and read it because it's cheap, and then they buy the other books because they liked it. Those you can charge the optimal price of 2 99 4 Then you can even bundle books and a two for one deal in charge. 5 99 for three book bundles. Finally, your latest book in the series should always be sold at a premium price maybe 3 99 again. I'll have more to say on this. In the lecture on pricing for now, what do I recommend? Right Short books As part of a Siri's. Consider splitting a long book into shorter books in a Siri's, Consider releasing serialized books, publishing a short book of maybe 10,000 words every month and then bundling them every six months into a to 99 book. Then you can charge 99 cents for each monthly release. This is a successful release strategy that I've seen, and once again, I'll talk about this in the pricing section, so more to follow. For right now, I plan on writing a series of books. Here's the field that you're gonna be filling in. Put in your Siri's title. And if this is the first book, put a one in the volume number. That's about all I have to say on that 4. Maintain Your Edition Number: Hi. In this lecture, we're gonna look at maintaining your addition number. Now, You wouldn't think I'd have anything to say about something as small as in addition Number , But I dio, but I don't have much. So this is gonna be a quick presentation. And here we go. This is the little blighter that we've got to fill in. So it's just a number. You just put a number in there any incremental with every major change you make to the book . Now let's look at what I recommend. Set your addition to number toe. One of this is a new book. Otherwise set it to the current edition number of the book you're publishing. Make a note on your calendar to review and revise your book every year. If it contains information that changes over time, such as software updates, update your addition number yearly to indicate to readers that you're keeping the material in your book up to date. Now update the material in your book at the same time. Note that this applies only to nonfiction books. Keep fiction work at first editions after all first editions air more valuable than any other kind. So that's filling in the addition number field I'll see in the next lecture 5. Specify an Impressive Publisher: Hello and welcome to my lecture entitled Specify an impressive publisher name in which I'm going to convince you why you should always make up a publisher name. This is the field involved. It's publisher, and it's optional. If you don't fulfill it in, then nothing will show up in your book description page. But I'm gonna convince you why you should always fill this in. Why you should make up a publisher name. You should always make up an impressive publisher name rather than using your name is the publisher of the name of another individual. It appears that you were able to impress a publishing company. Enough with your work toe, have them purchase and publish it. It lends credibility to your work. Publishing under an individual's name is like opening Bob's Bank. No one will save there. Your publisher name can utilize Mawr keywords and further clarify or enhance the genre of your work. And it's fun. Don't discount the fund factor in all of this. This is supposed to be fun. Reuse your publisher name for additional work in the same genre, so use it for the entire Siri's. You're about to publish the only time you shouldn't make up a publisher. Name is Well, I suppose if you own a publishing company, all you want to use that name. Other than that, make up a publisher name. Here is some examples of good publisher names you might want to consider in the science fiction realm. Maybe you'd have distant realms publishing or galactic Quest publications in the romance genre. Romantic designs press or passionately years publishing. How about dignified names like Simon and Barker Publications or Wellington Times Journal Press or fun names like Serendipity Press? Or this one is actually fairly dignified. Majestic Oak Publishing Company. I like that one. Don't do any of these things. Don't use the name of an existing publishing company. Don't use Penguin. Do a Google search on your publisher name to make sure it doesn't already exist. I have. By the way, I haven't searched for any of those previous names I showed you, so don't use them unless you search for them first. And I'm not sure if you're allowed to include Company Corporation University or L L C and the such. Unless there actually is a company in school and it's one of these legal entities But then again, I've been using II be publications LLC for a while now, anyway, So what? I recommend spend some time brainstorming a publisher name for your series of books picking appropriate category of name, for example, Whimsical or dignified. Consider using any keywords you were going to throw away anyway. In your publisher name. Don't use the name of an individual is your publisher. So here's the field again. Go fill it in with a fun name or a dignified name or something appropriate to your work, and I'll see you in the next lecture.