Self-publishing Kindle eBooks on Amazon KDP 10: After You Publish | Brian Jackson | Skillshare

Self-publishing Kindle eBooks on Amazon KDP 10: After You Publish

Brian Jackson, Author/Publisher/Educator

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4 Lessons (16m)
    • 1. Publishing and Modifying a Book

      2:57
    • 2. CreateSpace, Reviews, Free Promotions and Your Next Book

      9:28
    • 3. Monitoring Sales in KDP

      2:16
    • 4. Final Steps

      1:17

About This Class

Self-publishing Kindle eBooks on Amazon KDP 10: After You Publish

Some last words on publishing then I'm out of here...

---Brian

Transcripts

1. Publishing and Modifying a Book: After pressing the publishing button on your book, you're gonna be returned to the KDP main page, which is your bookshelf. Also known in the URL as the dashboard. Um, here at the bookshelf, you get to see all of your books that you have published. I happened to have hundreds of books published here, including, um, two new books which are using our new book cover. I actually used to books to describe that to you, and we can see that they're in draft status. Um, we can enroll them in KDP Select. We decided to do that and make we should have ah ah separate section on discussing KTB selected the very end of this all be sure and do that. This particular book is live and for sale. It's the Medicine trilogy by Melanie Jackson. It's to 99 The sweet spot and it's been published for a couple of years. Now, um, we can edit the details. If you want to go and edit an existing book, you just go ahead and click on it on this page. Um, whence you published a book. It's going to go into the review process and you'll see here where draft is. If we had actually submitted this for publication, it would be in review. What they're going to do is they're gonna go and look over the basic, um, formatting of the book. Make sure that it isn't total garbage. Make sure that it meets all of the publication requirements. If you follow it along with the formatting and the publication instructions that I gave you , you will meet everything, and you will make it through the review process without any problems. If they do have problems, they'll send an email to you and your emails. One of the things that you enter in setting up a KDP account, and it will tell you what you need to change in your book toe. Have it accepted. So this is pretty much just, ah, process of waiting. Um, once your book comes in, if you want to modify it, just go ahead and click on Well, I'm sorry. Edit Book details here. Either that or you can go to the second page and just modify that by clicking, edit royalties and pricing rights. Royalties surprising. You can always unpublishable That's out there Published two. You can see. I have draft unpublished. I have several unpublished book here that I pulled off where we're, um, replacing them with an anthology or an omnibus edition. You can always enroll in KDP. And if you haven't done Matchbook, you can roll in that, too. That's pretty much this page. The bookshelf. The next thing we're gonna look at is the reports page and how to monitor your sales. 2. CreateSpace, Reviews, Free Promotions and Your Next Book: Hi, everyone. Here I am with your posts Publication checklist in case you are already getting bored, because now you've published and there's nothing else to Dio. I thought I'd give you a checklist of things that you might consider doing. This is what to do now that you're published and the title of Create Space reviews free promotions, and your next book is kind of a hint at what the topics are gonna be. So here we go first. I want to begin with what is create space. Okay, Create Space is an Amazon company that allows authors to upload books for publication as print on demand or P o. D. Paperbacks. And they're for sale on Amazon. Now print on demand. Paperbacks are printed as they're ordered by the customer, and then they're shipped to the reader, so there's no need to maintain an inventory. You just for free upload your book via create space, and Amazon sells it for you and pays you money to print the books and ship them out to customers. For you. Greed Space provides a Web interface similar to Katie P. Little allow you to define your book and a bloated it and the cover for this fourth sale that will allow you to upload your book content and cover toe Amazon for sale. So how do you publish to create space? Well, it's very similar to the process that you just gone through toe publish via KDP. You use Microsoft Word to format your manuscript for publication, although the formatting is a little different because here you're adding headers and page numbers and you're changing the the page size and the margins, so the configuration is just a little different. But whenever I do this, I configure my manuscript to publish via KDP, and then I take that version of it, and I configure it for publication via create space and say that is a different file. Next, you create your book cover now create space provides, ah, cover creator, but I recommend creating your own and uploading it. Of course, I have a Siris of a lectures or a series, of course, is rather on book cover creation, using either the gimp or power point, so you might want to consider those. If you need a book cover, then you use create space to define your book and upload and format the manuscript in your book cover for publication, so it's very similar to the KDP process. It's just a different interface, a little bit different formatting the book cover requirements air just slightly different. So if you're interested in doing this, then I recommend my Create space publication course and forget the current price. If you use Deal 10 when you buy a copy, you can get it for just $10. So that's a good deal. Now why publish on Create space anyway to sell some more books? One thing. Print on demand. Paperbacks are a little expensive, so they don't sell like hotcakes, but you will get a few cells sales, and that will generate some money. Now, usually your margins air quite Slims. You're only going to get, like, maybe a dollar 44 maybe two bucks per book unless you really jack up your prices. So don't expect to be making millions on print on demand paperbacks, and he also do it to add legitimacy. Dearie Book. Consider these two points. Your e book looks more important or it looks important. Enoughto also offer the book and print right, so it looks good to have a print copy on your E book book description page, and it makes your e book look relatively inexpensive. And it's free now. These two points. Let me emphasised these by looking at a book description page. This is for a book by my wife called Moving Violation, and it's an appealing page because first of all, it is in Kindle Unlimited so you can get it. That way you can borrow it. The paperback copy is only 99 cents. Look in the upper hand corner. This is a lead magnet, so it's 99 cents. That's down from the paperback that's 5 99 notice of your paperback price is higher then it looks like an even bigger marked down to get the Kindle book. So some people just say, Forget about my paperback sales. I don't care about them. I'm gonna jack my paperback price up really high. So it looks like the Kindle Book is a huge discount, and they use it to sell more Kindle books. So this is ah, strategy that you might want to consider. Also, notice here that this book is available inaudible format to This is an appealing thing. So the book is not only worthy enough to have a paperback version, but it also has an audiobook version available inaudible. Another thing to note on this page is that on Lee, the top few lines of the description now appear on the book Description page, so make sure that you grab users with your book description as quickly as possible. Put some pithy lines up front. I like these lines. Start Thea moving violation description. So this is a good book description page now. The other thing that you'll notice is that this has 60 reviews and it's averaging four stars. This is another good sign for a book, so we're gonna talk about reviews coming up next. How to get reviews. Friends, neighbors, family members, especially those family members that have different last names than you. It's time to ask everyone you know for a favor. If this is your first book, you need reviews and you need him fast up early. Encourage your reviewers to get their copies of your book during your first free promotional campaign. That way you'll have more reviewers. People will be more anxious to try your book out. I mean, if they don't have to pay for it. Readers, group members, writers, group members, church members, everybody you know, don't let any of them get away from you. You need reviews. It's time to call in every favor that you got out there and you're gonna have to actually keep after people. They don't just go. Oh, yeah, OK, I'll review it and then do it. It usually takes some reminding. The other thing that you can do is run your first free promotion. Okay. If you're in the Kindle Select program, you get to run five days of free promotions during the next 90 days. Okay? Wisdom says that you should run your free promotion for at least two days and that running them for five days is a waste of days. So doing the math there is pretty easy. That means that you've got 12 day promotion and 13 day promotion to make that rule. Those rules work out. So run a two day promotion started off with it. I've actually experimented running promotions without any notification or any advertisement or anything, and I've given away hundreds of books a day, so you should announce it and promoted anyway. that you can, but it's a way to give away a lot of books, and at this point you're hunting for reviewers. You want more readers that you'll get more reviews for your buck. This is once again making your book description page look really appealing by getting a lot of high quality reviews. Now just putting out the Net for free readers. They're gonna be somewhat sympathetic since they didn't pay for your book. But they're gonna be less sympathetic than getting your friends and neighbors. Those friends and neighbors air a real buffer against the bad reviews that you're ultimately going to get. So toughen up your skin. It's gonna happen. It's happened to me. It happens to everybody. Okay, don't despair when it happens, because it will and just keep plunging head and the final thing you can do. Start writing your next book. Let's say the mantra together, right? The shortest book you can to meet your genre expectations. Try to charge to 99 per book, right in a Siri's right fast. Keep writing to keep publishing publish a book every two months. This is pretty much our goals, and let's see if you can meet them. Here's the Post publication to do checklist. Publish your book on Create Space if not to sell books on Create Space to make your e book look even worthy. Er, start going over. Start going after reviews. It's time to get everyone you know to leave a review and keep going after him until they do leave a review run and announced a free promotional campaign. Once again, you're after reviews here. Thes probably aren't going to be as good as the reuse you'll get from your friends, but you're gonna need bulks. You need reviews anyway. You can get him and write your next book. So that's about all that I've got to say on that. Good luck, and I'll see in the next lecture. 3. Monitoring Sales in KDP: after your book has been published and it moves to the live state, it's going to start selling. Hopefully, it will fly off the shelves the way you'll be able to tell how your sales air doing is by going to the KDP Reports page. Here you can see it. The reports tab. It's the top of every page. Let's go ahead and click it and see what we get. Well, right up front, you get an overview of your daily sales, so we get to see how many books that were selling per day. Looks like we're averaging somewhere just a little over 30. It's not great. Been a little down this month. Um, let's go ahead and enter the actual sales data, though this is month to date unit sales data, Um, and it's the tab here of the top on the right. We go ahead and click on that. Here's where it will show you a table. It will show you in alphabetical order. The name of the book. It's a sin number. The number of units that were sold, how many were re funded and then the net units sold how many were borrowed. If you're part of the Kindle's select program. You can actually make money for borrow two books, these air How money that you gave away. Once again, if you're part of the Kindle Select program, you can give books away for free for five days out of every 90. We'll talk about that later when we talk about Kendall Slick and then finally, price matching people that bought audio and then Price matched and bought the e book. It tells you the number of those. So this is the way that you could monitor your sales. You can see how each of your books air doing. You could see of whether goose ing it up with a particular promo idea has worked out. Ultimately, what I do is I take these numbers and put them into spreadsheets, where they calculate how much money I'm making per month so that I can monitor that. The next thing that we're going to talk about is the KDP community tab 4. Final Steps: and here we are arrived at my final words. What I'm going to leave you with is a, uh hey, conclusion to this series of lectures. I wish that I had something great to tell you about promotion because that's the next big hurdle that you're going to run across. A few simple word formatting instructions followed by interacting with a Web based application to publish is nothing in comparison to what you're going to encounter when it comes to trying to sell your book. Now, the downside that I'm afraid I'll have to inform you of right up front is that most people who sell on kindles cell very few copies. However, most people aren't industriousness enough to go on to you Demi and see if they confined courses on how to do things. So I'd like to encourage you to keep your eye out for further courses on promotion that I'm going to provide regarding e books. In the meantime, I wish you good Well, good luck and hope to see you on the Top Sellers lists