Self-publishing Kindle eBooks on Amazon KDP 1: Introduction | Brian Jackson | Skillshare

Self-publishing Kindle eBooks on Amazon KDP 1: Introduction

Brian Jackson, Author/Publisher/Educator

Self-publishing Kindle eBooks on Amazon KDP 1: Introduction

Brian Jackson, Author/Publisher/Educator

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4 Lessons (14m)
    • 1. Why Self-publish a Kindle eBook on Amazon KDP

    • 2. An Overview of the Self-Publishing Process

    • 3. Where to Self-publish

    • 4. What this Class Series Covers

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About This Class

Self-publishing Kindle eBooks on Amazon KDP 1: Introduction

* * * Newly Updated * * *

This class series was updated with 23 new lessons adding 2 hours of content explaining how to fill in every Kindle Direct Publishing (KDP) field while publishing your content in order to optimize your sales on Amazon. This new content takes the series well beyond simply filling in some fields on a web form by explaining how I publish books to maximize profits. Marketing your book should begin well before you publish it, but how you fill in the KDP fields to define your book's Amazon product page will determine whether your book blossoms or withers on the vine.

Want to Become a Published Author Today?

Ebook sales represent a $3+ billion dollar yearly industry waiting to be tapped by you. The Amazon Kindle eReader dominates the reading world accounting for nearly 2/3 of all eBooks sold. Isn't it time to get your piece of the pie? Isn't it time that you were published?

4 Hours of High Quality Online Video Training in the Complete Class Series!

Over 5100 Students Currently Enrolled in the Udemy Course!!

37 Reviews Averaging 4.72 Stars!!!

Learn How to Self-publish on Amazon

In this SkillShare class series I'll teach you how to format a novel, novella, or short story using Microsoft Word and then how to publish the output of that process for sale on the Amazon website, the world's largest bookstore, right alongside the big boys in the industry (King, Grisham, ...).

View the Entire Process Over My Shoulder

I know what you're thinking... Brian, self-publishing on Amazon is so easy that anyone can do it without a training video. Well, that's true, however some of us like a little guidance along the way. I'm ready to provide that guidance via screen captures of me formatting and publishing an eBook on Amazon. We'll even spend a chapter outlining how to create a simple book cover using the online KDP interface.

In this class series you'll learn to use Word to:

  • Format you document for publication
  • Include a title page
  • Add a table of contents
  • Review and save your work

Be a Self-published Author By the End of the Day

After a few introductory slides, this series is meant to remain open while you jump back and forth between the live screen capture demonstrations and either Microsoft Word or your browser. In other words, plan on publishing your first book within a few hours of viewing this video.

In this series you'll learn to use KDP to:

  • Publish your book
  • Provide a book description to be displayed on Amazon
  • Monitor sales

But wait, there's more...

Eight Complete Classes Crammed Full of Lesson Material

The series is divided into three parts: an introduction, a section on formatting your book using Microsoft Word, and a section on using the KDP web interface to submit your book for ebook publication on Amazon. The class material is presented through slide presentations and live screen capture.

Have Something to Say to the World?

So, if you have something you'd like to share with the world and you'd like to make a buck or two along the way, check out my training class series to simplify your first KDP submission.

Best of luck with your new ebook!


Meet Your Teacher

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Brian Jackson



Born in Los Angeles in the middle of the last century, I have always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, I managed to retire early and begin my next career as a self-published author.

Along with writing and publishing my own novels I also publish the works of my wife, Melanie Jackson. During the past four years I've published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. I've also recorded and distributed a pair of audiobooks available for purchase on Amazon... See full profile

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1. Why Self-publish a Kindle eBook on Amazon KDP: hello and welcome to my course on self publishing. E books on Amazon using Microsoft Word and KDP Before we get into the details of self publishing, I thought we'd, uh, spend a little time on slides going over some important topics. The first thing I want to talk with you about is why you should self publish in the first place. Let's take a look at traditional publishing first originally and tell me if you've been through this already. Him you go through the process of finding an agent. You need to find an agent because many publishers traditional publishers, the Big Six from New York won't even consider your work unless it's fielded by an agent. After you find an agent, then you got to go through the process of trying to find a publisher. This is all before a single word is published, and after you're done, you have two more masters to serve. Let's say you don't want to take the traditional publishing route and you go for self publishing the old traditional way. That's right. Hard copy in ah, using that route, you'd have to pay for your inventory of hard copy books and then stored somewhere. This is a really expensive option, and you don't sell a lot of copies. Come on. There's got to be a better way. And now there is because two important technologies have come along to save the day. The versus E Books. The E book at Revolution has made it very easy to distribute your bucks to millions of readers, possibly billions of readers by uploading simple electronic product and making it available for sale on Amazon. That's we're going to talk about today. The other option is print on demand. Their companies, such as Create Space, which is owned by Amazon, that will feel requests for hard copy books and then print them on demand for each person and mail them out once again. You don't have to buy or maintain inventory, and the best part is that all of this is free. Well, in reality, there's no such thing as a free lunch. You have to share a percentage of your income with Amazon or over the salaries. So why I self publish? First of all, you get to publish on your own schedule twice a year. Once a year. It's not up to the publisher decide when you're going to publish its up to you and no insane schedules anymore. You right at your own pace. You also get to publish what you want. You don't have to clear it through a board of designers of your book. You don't have to clear a three year agent or your publisher. You could decide what you're going to publish and you get to set competitive e book prices . It seemed for a while that the big publishers were trying to eliminate E books by setting extremely high prices. What people just weren't buying them. They were committed to their hard copy books and snubbing e book prices. As a result, additionally, get up to 70% of the list price of your E book. Now, consider instead with the traditional cut would be if you went with a publisher for E books . Publishers get about 65%. If you get a good deal on your book, you're gonna get 25% of that, or about 16% of the book. Well, guess what you got An agent is gonna take another 15% leaving you with 85%. That means that you're making about 13% of the cover price. 70 versus 13% is a large discrepancy. Self publishing makes money. Publishing through a publisher is much tougher. You've got to be a big seller if you're going to make any money at all. So are there some cons to self publishing? Of course, there are probably the biggest one is that you're writing doing book covers, publishing and advertising all on your own. You don't have a team backing you up like you do. Have you published through one of the Big Six now, Except you do have several 1000 self publishers out there that are willing to help you, me being one of them, and through this course, I'm going to show you how to self publish and guide you through the initial steps. Now there's pros and cons to both sides of the scale of self publishing or publishing. Traditionally, it's nice to have a nice support team. It's nice to get advances on your books and stuff like that, but I think you're going to find when you weigh the freedom of self publishing against those benefits that self publishing wins out over traditional publishing. Please watch the rest of this video, and I'll explain to you everything you need to know to self publish and be on your way to selling your first book. 2. An Overview of the Self-Publishing Process: What you're viewing now is the single slide overview of self publishing. I know it's a little confusing. Let me break it down One component of your time that's you around the left. Whether you're female or male, sitting at the typewriter riding away, you're using the word word processor to develop your book to create it, to write it initially and you're ready to publish, you go forward and format the book prepared for uploading. We're going to talk in detail about how to format. Ah, book that you've already written for Uploading to Amazon. Step three. You connect to the KDP Web based interface so that you can publish your new book online for sale on Amazon. KDP gives a little Yoo hoo over toe Amazon toe Wake it up and says, Hey, you got a new book for sale? Why not uploaded? Now there's a lot more information you gotta provide than just the book and a yoo hoo. You've got to give it the description. You've got to give it your author bio. You got to give the title of the book. You got to give it how much you want to charge all of this stuff goes into Amazon through the KDP interface and along with it, your book and your book cover. If you haven't already created, one gets upload. Now, if you haven't already created a book cover, you can use Amazon, the Amazon KDP interface, that is to produce your book cover, and you can produce fairly high quality results. Once all this information is entered into Amazon, your book goes up for sale, along with all the big hitters on Amazon, just like any other book. Now, in this case, we're just talking about E books so your E book will go up for sale. Customers will look at it. They'll initially by it. Hopefully, they'll buy it in great numbers and you'll cash in as we see in number steps. Such steps Number seven and number eight, where the money starts pouring back into you. That's what we're trying to achieve here. This is really a game of you writing the best that you can. And ultimately the judge of how your writing is going is going to be the revenue that you generate on at Amazon. Or at least that's the judge in this particular game that we're playing war to follow in subsequent slides. OKay, 3. Where to Self-publish: in this lecture will discuss where you should self publish. The first obvious location is Kit on Amazon via the Kindle Direct Publishing or KDP interface. We're going to talk about how to do that in this lecture. Other places include Nook Press, which is the Barnes and Noble interface for publishing on the nook platform. Smash Words is yet another Elektronik book publishing it option, which will allow you to publish to Sony, Apple Kobo and other electronic bookstores. Finally, Great Space, which is owned by Amazon, is a print on demand location where you can actually publish hard copy or ah, paper versions of your book, and they're printed on demand and sent out. Ultimately, a C X is an interface toe audible, which is owned by Amazon, which allows you to solicit recorders or narrators of books or narrate your own audio books for publication. On both audible an Amazon an opportunity which I've taken advantage him. It was much and it was very fun. I recommend it, or you have another publishing option that is to publish via the KDP Select Program. In that case, you only get to publish on the Amazon websites, be a KDP and Amazon create space for print on demand and a C X for audiobooks, nook press and smash words air out. We want to enter the KDP Select Program. Now I know you're going to start bugging me about this, so I want to get it out of the way right away. Here's the deal. Amazon will pay you 70% of the price of an e book sold on their site. If you will do these two things, don't sell your book at a lower price on any other site, such as Barnes and Noble. Smash words. Sony Kobo, Doctor, That's that and price your book from to 99 to 9 99 Now can you see the sweet spot in this graph? How about the low end of the high end percentage pay scale That's right to 99 is the sweet spot netting you about $2.7 per copy sold, and that is sweet. So if I had a basic recommendation on how to price your book when you decide to sell it on Amazon, we have admitted to that step, yet it's sell it it to 99. It's up to you if you want to push it a 3 99 for 99 basically make it in 99. Started to 99 move up. Now let's talk about the KDP Select program. I haven't had much success with this program myself, but here's the deal. You offer your book for sale only on Amazon, Cos that's Amazon creates based on a C X, and you could enter it into the Kindle Select program. Now here's what you get is being a member of that program. You get to make your books free for five days and every 90. The's free book campaigns can really bolster a lot of support for your book and drive it up in the ratings on Amazon. The other thing that you can do it. You can generate income from lending books to the camera, our the Amazon Select program so it actually is a revenue generator. However, we need to balance it against the revenue that you wouldn't make through smash words and Barnes and Noble. What you'll be opting out of have you opt into the Kindle Select program? We'll be talking about that when the option comes up to opt in or opt out during the publication process on KDP 4. What this Class Series Covers: before we get too far into this course, I wanted to cover what this course covers. We're going to split the course in too well in three. Really? We have the introduction here that we're covering right now. You have power point slides, but in the next two sections, we're gonna have live demonstrations of the use of Microsoft Word 2000 and 10 for formatting a manuscript for publication on Amazon. That's gonna be step one of our two step process. Now, in reality, you could probably skip this step in public, published just about anything that you wanted via KDP. There's gonna be a review process, but, ah, your manuscript can probably look pretty bad news. Make it past the man, use the review process. What we're talking about is making your manuscript look good to the point that people will return or they will comment on how good your formatting looks. This is the kind of formatting that we want of the documents that you submit and it's not that difficult to dio just a few steps and presto, you're gonna be done. The next step is using the Kindle direct publishing or KDP Web interface to publish your word document onto Amazon. Now, once you get done with this process, your book will be available in e book format on Amazon. It will be available for Kendall. This is one of the biggest markets available for the sale of your book. And you're gonna be right up there with the big boys, including Grishin, Stephen King, Nora Roberts. Whoever might be your favorite author now, what this course is not about is how to use Microsoft Word or Windows. We're going to assume that you have a basic working knowledge of Microsoft Word and that you understand how to use Microsoft windows of your using word on a Macintosh or some other platform. That's fine. You'll be able to follow along through this course.