Self-Publishing Keyword Analysis | Vincent Noot | Skillshare

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Self-Publishing Keyword Analysis

teacher avatar Vincent Noot

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

16 Lessons (2h 5m)
    • 1. Why you should take this class

    • 2. Lesson 1 How to Save Time

    • 3. Lesson 2 Is Kindle Analysis Everything?

    • 4. Lesson 3 Fiction versus Nonfiction

    • 5. Lesson 4 How to Spy on the Competition

    • 6. Lesson 5 Where to Find Ideas

    • 7. Lesson 6 The Search Bar

    • 8. Lesson 7 Niches

    • 9. Lesson 8 Competition

    • 10. Lesson 9 Ranking

    • 11. Lesson 10 Famous Authors versus Self-Publishers

    • 12. Lesson 11 The Double-Check Security Formula

    • 13. Lesson 12 Combining Multiple Keywords

    • 14. Lesson 13 How to Select Categories

    • 15. Lesson 14 How to Optimize for Keywords in Ads

    • 16. Lesson 15 Wrap Up

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About This Class

Let’s take a look at this confusing self-publishing business. Not all publishing video courses are bad, but some of them run through keyword research so fast that the numbers become overwhelming and you’re left to yourself. Then you notice some people emphasizing that it’s “all about keywords” and showing off screenshots. Well, let me debunk the myth: Not ALL of it is about keywords, but they definitely make a big difference. But that’s why it’s so confusing sometimes. Some gurus will swear by their proven methods, but many of their customers struggle with finding their way.

This course is a definite, valuable addition to those basic methods. Over the past few years in my publishing experience, I’ve come across so many categories and keywords that I am confident to say that I know what I’m doing when it comes to doing my research, and that there is a lot that other courses won’t teach you.

You’ve probably already seen some of these things:

  • Publishers all going after the same niches or keywords.
  • Publishers who think something is a good keyword and then find out it’s way too competitive.
  • Basic video courses that give you a 5-minute analysis and let you sort out the rest.
  • Confusion about where to start, or if you should continue to put more books in your niche.
  • Wondering about what competing publishers are doing, especially the ones who make so much money.
  • Endless discussions about fiction versus nonfictions, and publishers making money in both.
  • Questions about where to find new ideas, and hot or rising niches.
  • Thinking you’re in a good keyword, only to discover that it’s cluttered with famous authors, and that the keyword wasn’t what made the books sell.
  • And the list goes on.


I won’t be unrealistic here. You will still need to do your own research. But after taking this course, you will have tools and knowledge to speed that process up, and you’ll be more accurate about it, so that you won’t waste as much money or time on the wrong books, topics, or genres. I am going to arm you with sneaky tactics that can help you estimate your success better by comparing numbers, successful existing books, different platforms, and much more!


You will know which numbers matter most in your analysis.

You will learn what matters not at all, or only to a certain extent.

You will understand your numbers better, and you’ll see the difference between a great keyword and a mediocre one.

You will have more confidence when you publish a book, with a greater certainty that it will generate some sales (or a whole lot).

You will see the difference between a good paperback, E-book, or audio book niche.

You will receive ideas, creative ways to come up with new keywords, and know where to look.

You will be less confused about rankings, page numbers, and book reviews that don’t make sense right now.

You will better be able to find your way through the maze of thousands of book categories Amazon has.


Stop struggling and find out the shortcuts to facts and knowledge gurus and publishers are hiding from you. Many of them don’t want you to know this information, because it could increase competition. But you’ll be on to them. You’ll see what they are doing without telling you about it.

Become an advanced publisher and increase your profits by selecting the best niches, keywords, genres, and categories with the right methods!

Meet Your Teacher

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Vincent Noot


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1. Why you should take this class: Hey, welcome to my course to find better keywords for e books on Amazon. And that is what this course is all about. It will help you to get a better for in depth look on keyword research. Six Figure publisher. I made more than $100,000 last year, made more than $100,000 a year before. And so I kind of know what I'm doing. And so I'm gonna tell you some of these little tricks to Well, I understand that I'm going to show some screenshots of some of the money that I made this But it's the committee good money if they have good keywords and if they have good books So that's how it was able to make more $100,000. This is the best keyword research course out there, and actually, it's the only keyword research courts out there. Other courses have keyword research in their courses, but there's no course that focuses specifically on that for this low of a price. So just get it and figure out all these little tricks that I have that make me more probable with my books. And you know what? I hate about some of the video course of that are out there. They give you the bare minimum and they show you all the basics of keyword research. But they don't show you more specific strategies. Mawr out of the box thinking tactics, things that will help you difference between between whether keyword really is. And just like, Oh, this looks nice and then pumping a lot of books into it and find out that there's too much competition, not enough demand or that you mis read the numbers. We're gonna go over all the numbers that matter. We're gonna go over the banking over the price over. We're going the length of the book. We're gonna go over different platforms and so I can aligned it up here. It's also a description underneath, But, you know, we're gonna figure out different categories we're gonna go into, you know, invent more kiwi rugby shirts. We're gonna dio keywords for what you should have your title or subtitle. Whether there's a difference. You were research in fiction or nonfiction. It's very different. Let me just tell you that combine keywords and it might be different than what you're thinking. How use keywords for ads, actually, really simple. So I'll show you that how to find untapped markets. That's really important. How to save more time, how to see the difference between famous and small publishers. Because some people don't see the difference. They think like, Oh, this is a good keyword, because this these books are doing really well. Yeah, but how do you know it's not one of those New York Times best sellers? Okay, so how do you use a search? Far, obviously, because that's that's part of it. How Toe Do a double check formula. So I have a simple little trick that will help you double check if if it's because of the key work that those books are doing well or because there's a different reason. So that double check formula is gonna help you figure that out. We're also gonna go over out spying. Your competitors. Very sneaky. They think nobody knows their friend Ames. And the key words, But we dio we're gonna go beyond the basic e book research. What keywords. Okay, we're gonna look at other platforms, you know, look, And audio books. We're gonna look at paperbacks a little while, even though that's a little harder, but we're gonna look at those things, too, because sometimes it is not ranking that high as an e book. But you could make a killing, but paperbacks or with audio books? Some people overlook that to. They think there's, like this set formula numbers, and then they can't go beyond that like it's written in stone. But there's a lot of things you have to take into account. There's a lot of things to consider. All those things contribute to whether keywords good or not. And, of course, then when you put out the book, it's going to depend on how good your book it's and cover yourselves, etcetera. That's basically I invite you to, you know, get my course for this low price, I think, is a decent price for all the information that you're getting. For all the little tips and little tricks, all the things actually that people have asked me after taking some of these other video courses. They came to me and they said, Hey, can you help me do keyword research? And I said, Sure, what do you need to know? And I told him some things I'm like huh? Nobody ever told me that were key words. No, You just take this course and you're set. And then if you have any questions, ask him in the Facebook group, it's awesome. It's gonna be awesome. This is a great course. Guys, do yourself a favor and get it. It's gonna be awesome. I have nothing more to say. I'll see you on the other side. 2. Lesson 1 How to Save Time: Hey, welcome to the first video of this video course. And this video, of course, is going to discuss in depth methods. Teoh. Look for keywords to find keywords, to analyze keywords and to know what you're doing when it comes to keyword research. I know there's a lot of course out there to teach keyword research, but they're in my experience. They would have been very basic, and that's why I decided to make this course. I hope that you will find a lot of value in this course. You will get some new ideas, and you will be better at analyzing the keywords and better at taking the risks of putting your time or money or both into putting out a book that potentially makes your money back. Keyword research. It's not an absolute science, no matter what anybody says, there are ways to analyze it and to minimize your risks. And that's why I created this course. So you but you'll better know what you're doing. And if you dio, then you you will have less risks and you'll know with Mawr surety that your books will sell or generate money. Sales also depend on pricing will revenue depends on pricing. Yeah, filter pencil pricing to it also depends on the cover on your subtitle on, uh, how maney the reviews, what they say about it the mo mentum, the timing, you know, maybe external traffic that you drive to Amazon. So keyword research isn't everything, but I'm gonna show you methods that will help. OK, so in this first video, first, what you need to do And if you haven't done already, If you have, maybe you could skip it. But I'm just gonna recommend this to you. And there's a link at the bottom of this video where you can get it. Big disclaimer. It's an affiliate link. I probably get, like, $20 if you get it, But it doesn't matter. So get Kindle Spy. And the reason why I get Kindle or Katie Spy. And here's all the testimonials and videos. Whatever it is only $47 it's a one time payment only one time. So not it's a software. I don't know why this guy doesn't just ask $47 per year. He should have done that. But anyway, I should just get it $47 when you pay $47. You could go here, get civil, icon. Then you go to this is Amazon a calm sea Don't go to book. She go to you the Kindle store and you type in a keyword. Um ah, yeah. He worked with a keyword keyword research. Now we go. How did you keyword research then go to Kindle spy. And instead of having Teoh open all these with ah in a new tab and and just analyze them to the core See, that's what you could do. You can analyze the sinks and and like like you could look at this, See like Oh, it's this price And it has just many reviews. It's got 26 pages and it's ah ranking if number 590 thousands in the Amazon paid Kindle store. And so these are two categories. You could look at all of that. Okay, you could do that with every book. You can even write it down, put it in an excel table. But what I would dio is to do the short cut road because time is money, Guys, time is money. So $47 is nothing for something that does this and I realized that my face is a little bit in the way here, so I'm just going to show you this. C. So here's a little icon. It's just a chrome extension. You just click on it and then it can store. And there you go that, ah, whom gives you all their sales ranking gives you all the reviews. The number of reviews gives you. Yeah, estimated sales in the estimated monthly revenue. I wouldn't look too much of that. Don't look too much of that, because if your books ranking in a certain spot, a certain skills rank. It doesn't mean that you automatically get that much money. These aerial customers that come to the store and they vita book. And so if there's more customers buying something from the store, the same sales ranking generates more revenue. Does that make sense? So in December, if your books drinking at 100 thousands, you're gonna get a lot more for that same book as when your books ranking in 100,000 and in May or something, or in June, So so don't look at this too much. The price is always interesting to look at the page numbers, and then you can click on a few other ones. I really don't use much of, um, keyword analysis. I never really do that. I do Look at the work cloud. Sometimes we'll talk more about that later. And I looked at the titles. So that's it. Get Katie spy. Anything you type in, you could Even so So for example, you look up Ah di obeying books and you can see how maney results there are there. So that's the number of competitors. So this is a lot of competitors. 34,000 then if you, for example, Teoh Keto Genic diets Just pretty popular. Nowadays you see there's only 2108 competitors they go to do Gaby spy, You analyze the sills ranking. You could see that these books are drinking extremely high, so it might be a profitable niche to go into. That might be a possible keyword, but that is not the whole analysis. And that's what this course will teach you because, ah, lot of people have tried to ketogenic diet, and a lot of them have filled and maybe still good one not saying this is not a good keyword, but I'll show you in a bit. Why? You know what else you have to look at because it's not just the sales ranking, and it's not just the competitors, Okay, the competitors means how much competition there is. Stills ranking basically says how much demand there is because it means that these books that are being bought, the customers are buying them. There's ranking high. So there's the high demand because a lot of these are banking high. What's ranking high? I would say between zero, I guess, and and a 200 or 300,000 there are people that say it all. They'll need to be under 100,000. I would disagree. I have books that sell their ranking at 150 thousands or 102 150 thousands, maybe even 300,000. And I still make $50 or 20 or 30 or sometimes more dollars per month off of that book. And so I think that's a pretty good investment, especially if you get your books cheap. Do you? Uh, hell to get 30 or $50 a month back? That's not bad at all. You know, you got 100 books, bank. You got 5000 bucks. So so, Yeah, that's not bad at all. Yeah, that was it for this video. Let's look at the next one. Take off my geeky glasses and see the next one. So this is really annoying. Right after I made all these videos, Amazon just changed a little thing here, right in here. So it doesn't show the exact number of results anymore, but it just shows over and then every time, rounded up to thousands of over six thousands. And So, for example, if you look up weight loss, it shows over 50 30 thousands. And if you look up an LP, it shows over 9000. It's just over nine thousands results. And so if you look up Minecraft, which I don't recommend you doing, it shows over 4000 instead of exactly 4533 or something like that. Okay, so too bad they changed this because it's bless specific. Okay, so it doesn't allow you to measure as well how fast the competition is growing. But it doesn't matter as much, because when you look up for something small like, uh, draw comics see if it's under thousands. It still shows very specific numbers. So actually, it doesn't take away anything from this course. I actually encouraging this course not to go to, Ah, a lot of those niches that have over 1000 results anyway, unless you're gonna put a lot of books out there and it's it's a everybody's making money in it and you just try to crush the keyword or something like that. But if you don't, if you just want to put a few books out, a few bestsellers advice atop, it's better to go Teoh the ones to have less than 1000 results, and then you can measure a better anyway. So, yeah, that's just, you know, it is just barely changed that right after I made the course. But as you will see in this video course, you'll get a lot of other tips and tricks that can help you in the keyword research process that will. That will make it easier for you to find the rights, the bull keywords that you need to make a R o. I return on investments, so that's just something that barely changed. That's the course 3. Lesson 2 Is Kindle Analysis Everything?: Hey, everyone. So here's the question. Is Kindle research everything so we can go to the Kindle store, But actually, let me copy this. You can also look and books and I have heard of people that actually look at book s'more then at the Kindle store. And there's some slight differences. So sometimes you get fiction author instead, or publishers that will just put their books in Kindle. And that's all they care about because they know that most books won't sell as much in paperback, so they don't even take the effort to put it as a paper back. And if they outsource to cover, then yeah, of course, it's gonna cost him a little bit more money to put it as a paper back so they don't want to take the effort in time where put the money in. Still, I think they're leaving a lot of money on the table because sometimes you just you just never know if people might just prefer a paperback. But for some markets, it's better. Teoh do rank high for the paperbacks, and, uh, unfortunately, there's no way to really use a tool like it'll spy for paperbacks. But you can still search. So let's ideo essential oil, for example. You can see there's 3000 and 75 results in the Kindle store speaking. Look at all these and immediately seized the stills ranking. We can compare them fast. Of course, you can compare here to you can compare these fast even if you didn't have Kindle spy. But, uh, this is a lot easier because you don't have to open them in a new tab, and you can see the price and sales ranking that's a test. But in books, if you look there, there are 7031 results. So there's a lot of books that are only available as paperback, but not as Kindle versions. So what that means is at sea, of course, books includes the Kindle version. Okay, so it might also be that there's a lot of Kindle books, and then there's a lot of ones that are only paperback, and it also actually includes the audiobook version. See, So I'm gonna look up essential oils in the audible dot com store and a lot less people. Goto audible dot com because now those are actually avid audiobook listeners, but almost always maybe always. The number of books in audio book Audible Bookstore is a lot lower because it's a bigger obstacle. So a lot of people, they noted, have to either pay for narrator or narrator themselves, or they have to split the royalties. And so then, you know the revenue is not even that big. And so you could always almost any genre, any niche, any keyword. You could see that the results are a lot lower and the revenues are also lower. But you need to take this into account. I'm gonna give you an example. Ah, and I won't tell you key word here, but one example is that I found I actually put I I was doing my Kindle research and I found a market and like, Okay, let's put a book in that market. You know, let's say, for example, essential oils, her herbal remedies or something like that. And I found that keyword and I thought, OK, that's a pretty good keywords. So I put the book in, and then I saw some sales on on paperback. So on create space. I saw some cells and kindle, but actually the most sales were in on audible dot com. So my a C X royalties went up, and then later I checked. I just went to the audible dot com store, and I was like, Oh, well, that's why because I am the only book in that key word in the whole audible store, and it's great because there's, like, zero competition. And of course, now you want to know which key what that is, but I'm not going to tell you that. But you get the point. Sometimes you can find these little gold nuggets these hidden keywords on audible dot com, and you're gonna make major sales inaudible come because it's the only book for that keyword. And so if people look here for that keyword, they're gonna find your book and nothing else. It's always take into account honorable dot com Also, maybe, yeah, some of these books, why they're only there in paper that exists just because maybe that traditionally published . It's a big publishing house, and so they spread them all over the country. They sell like crazy, and so they don't put him on Kindle because, you know, they just want to sell their hardback or paperback copies. Yeah, some books sell a lot better as paperbacks on. And so I would always just look at, for example, if you sports Romans Siri's or something. All right, so now you got sports romance serious. So you see, there's 8103 results. And of course, they're all doing well because romance is a very, very, very competitive genre. Okay, so most of them do well, see on Kindle. But that doesn't mean to do well in paperbacks. Okay, so you take that same keyword and you look here and of course, you can try to do this. But then Kenya, Katie Spies just gonna tell you like, No, we can't do that because this is not kindle. It's it's books. So she not compatible. That's a bummer that you can see that here. There's three thousands, 296 95 results more. But it's not that much more as compared to essential oils anyway. But if you look it up and, uh, audio store, let's see sports Roman, Siri's. There you go. 86 results. See? So a lot of these people are leaving a lot of money on the table. That's what I think I mean yeah, maybe, uh, many sports. The romance is more popular for Kindle readers, but there are audiobook listeners, so I encourage you to. Just even even though the Kindle research is dominance. And even though that may be the most important thing to take into account, I would also look at how big the market isn't here inaudible because maybe there's not that much competition. And so as soon as somebody looks in this store freaky would I have, For example, I have self help books that drank terribly on Kindle, and they only sell a few copies per month on as a paper back. But they sell pretty good on audible dot com. And maybe that's because people want to listen to self help books. Ah, while the driving or they just need some encouraging words or something. So you need to test out those markets. Of course, cookbooks would be a very bad market on audible dot com. I have some cook books on there, and they do sell the occasional copy, but it's probably one of the worst markets. Anyway, that is the main take away from this video. See you in the next 4. Lesson 3 Fiction versus Nonfiction: Hey and back again. And welcome to the third video. We're gonna talk about fiction versions nonfiction, and I know there's a lot of people that claim a lot of things, but, uh, the truth as you can make money in both markets. The tactics, however, can be a little different. And I do explain that in some YouTube videos or something like that. But, uh, typically, it's, I think, it probably easier to build a list in fiction because you have fans. They follow a Siri's. You do have to make that book one book to book three book for, And then every time that you have no book, you email your list. Maybe you put it on Ah, countdown discount or something so you can put it at 99 cents or more people will buy it so you can put it on platforms like book bob dot com or something else. You could do all that, but the big point is you're gonna build a fan base, and that's what authors do. OK, so that's it with fiction. The point, though with fiction, is that most people will go to the Kindle store, and that's why you saw. For example, uh, let's let's look up some fiction jar. Uh, let's do Ah, coming to coming off a judge Fancy. That's a genre. Okay, so not a type of my geeky glasses. I could show you how I analyze everything. So there's 21,000 competitors, Okay, but if you look at the books store, my instinct is only 5000 more, so it's not. It's not like a lot of paperbacks throughout their without a Kindle book. And as you can see, all these titles are creative. How instinct. They don't have the title as the key word. And I just want to emphasize that people don't like thes air. Real customers. Okay, thes customers. They want to buy good books. And so, of course you want to rank high. And of course, it's easier to rank for keywords and nonfiction. But for fiction, you need to come up with creative titles, and you need to establish a following, and you need Teoh. Basically, put that if you want to put keywords in them, put them into KDP. If you want to put keywords, don't put them necessarily in the title. You can't put maybe one or two in subtitle If that fits it or you could just put in brackets So let's for example, let's say you have a coming of age fancy novel and you say Ah, Lord of the dragon uh, rings. Now you're ranking for Lord of the Rings. I don't know if I don't care Ah Lord, the warriors of the King O or something like that. And then you say something like epic battle War Ceremonies of the North. Okay, very nice. And then what you do if you want to put the title the keyword in the title somewhere, Put it in brackets say, coming off age fantasy theories or novel book one data, that's where you put it. And you put it here in the key words Here you can put keywords that will help people find your book. And the categories are pretty important too. So you just browse two categories and you just go fiction and use a ah coming of age today . Ah, and then you choose another one. Okay, so that is what you dio with fiction. Don't try Teoh, Make the key word as the title. If you dio, that's not necessarily gonna pay off. So, for example, one of my friends, actually one of my family members in Los he wanted to Rick. And the mistake I make made back then is that I thought that fiction would rank the same is nonfiction, so you would have to key word as the title. But a lot of people aren't looking for keywords looking in specific categories. They like a certain category, and then they go there on their kindle device or whatever, and then it just browse, and then they just look, it covers and titles that they like or something. So so that's what they dio or there are looking for a specific author. And then you're just never gonna show up unless you show up. And, of course, when these ads sponsored products to, sometimes they scroll down to go here and people do click a lot on these things. You'd be surprised how many people click on the sponsored ads. So I think ads are probably even more valuable for fiction anyway. So I had a a type of samurai fantasy because that's the key word. I was ranking for, uh and, ah, of course you could see that inaudible store. It's very low competition. You can bank on top immediately. Air. There's 3000 competitors here. 700. But the point is that this doesn't wouldn't make any sense to maybe people that are only do nonfiction. This is the highest ranking book, and that is what I call it. This is actually his book. Kind of cool, huh? I did the cover and everything. Pretty cool, but, um, but these books or ranking higher, they're selling more. But they're not banking higher for that keyword. And that is my point. See, this is a 1.8 million. The bad Uh huh. And these once a ranking pretty good. So I thought of movie. That's a cookie word. But it wasn't the key word. It wasn't the key word that they were looking for. They were looking for specific authors or they were just browsing through the store. And because this was such a short book, see, these are all a few 100 pages, so you have to kind of match that. This one's not doing too bad, I guess. But it's still like people want a real novel. And so maybe the page numbers weren't long enough But also it was just something people weren't looking for. And so you could see that some of them are doing really well. But this one, for example, isn't interesting, huh? The summer I drinking pretty high. But this is probably serious that people have seen in a physical store, and then they just look it up on Amazon in their phone or something. So four fiction, it's kind of tricky to do the right keyword research. You have to put it in your in your brackets. See, I didn't even do that. But whatever. Ah, or you have toe yo, put it in. Ah, on the back end. No, in your keywords that you can add Now in fiction, the experience has shown of many authors and publishers that they will mostly get your book as a download, either as a Kindle download or as an audiobook download. I actually watched a video on YouTube and it was a guy and he made $100,000 in one year and he was an author, and the only I'd like 20 or 40 books out there. He ah, you gotta following because he did Facebook ads and got people to its opt in page. And then I got their email Anderson, And every time he came up with the new novel in History's, he emailed everybody in his list and you got a lot of cells. He also used Book Club a lot, and he did some other stuff. But anyway, he made $100,000 and I just saw his numbers and he was killing it on audio books, in audio books and Kindle books in the Kindle books was his biggest revenue stream and then audiobooks. But his paperback sales gets how much he made. He made barely over $1000 that whole year, so only 1% of his cells were paperbacks. With nonfiction, however, it's the other way around. So so if you want to make money on create Space or or paperbacks, that is what you should do. Nonfiction, because nonfiction typically sells better as paperbacks. Okay, um, I've also seen nonfiction books sell actually have seen nonfiction books sell on Kindle and audio books as well. But But, yeah, for fiction. It's typical that people don't buy paperbacks, they just get a reader because they're really readers. The real people that really like to read. So you people have by nonfiction like we're not talking about autobiographies or something that's also nonfiction, but we're talking about how to or self help or, uh, dieting or those kind of niche is right. People want a quick solution and they want one book. So they read the information because all information and so they just order it to get in the mill. That kind of like flip through it. They start reading it. I know my brother, for example, ordered a lot of those books because he was just interested in information and learning. But people that like to read fiction like a novel or romance Siri's or something like that . They get a device to get Kindle. They subscribe Kennel limit because it's only like $10 a month or something, and then they could download all these books and they could just read them and read of the freedom. And you do get paid a little bit for that, but not a lot. So, uh or or their real listeners stand like I don't want to read books. I want to do stuff while I'm listening, and so they sign up for audible dot com, and they have a monthly subscription. And so, uh, that's what you gotta think about. People who enjoy listening or reading fiction are gonna go after Kindle or audiobooks. Not as much just paperbacks. That's the big difference. 5. Lesson 4 How to Spy on the Competition: Hey, in this video, we're gonna talk about how you can spy and some of that your competitors, especially maybe for nonfiction. Because this is what a lot of people dio and it's actually kind of sneaky. If you think about it, don't compete with me, though. I want my books to sell. I don't want you ranking higher than me, though. I'm on to you If I see you spying on me, you know this software to track Where you coming from? Your i p address? I'm just gonna track you down and find your location and just call in an airstrike. Okay, so So don't do that. If you see my my pending somewhere and you figure it out time somehow. No, go after that. Okay. Anyway, I'm gonna put on my geeky glasses so we're gonna show you a few sneaky tricks. So what? A lot of people dio in nonfiction best especially self published guys like me. I once a column authors because a lot of people outsource their books as they bundle up. OK, so they bundle their books into what's called either a box set manuscript or or a bundle are ah, set or something like that, you know? So we could Dio basically is just look up box sets two in one. And guess what? Now you got all these books that are self published dudes or girls do That's excuse me. And so you could see what they're trying to rank for and so you can basically spy in them for keyword ideas. So you got, ah, serial killers. Got vegan blocks set. Okay, low carb on, then. Basically, you could just take each of those keywords, go to the kennel store and see serial killers. I don't know if that's good. Cured a lot of competitors, so Ah, for example, uh, no p. I've looked at that one before, so you could see they typically have these three d book images. Um, for example, I box it. They're subtitle. They also put things in their subtitle. Eso, for example. Maybe clean eating is on our low carb, low carb, low carb. And then we could see 0 3.5 1000 competitors, so that's a lot better. I would typically say, Don't go for more than a few 1000 competitors. Even I would even say it's easier to rank if There's only a few 100 or less competitors because of there's a few 1000 competitors. It's gonna be hard, your books going to drop fast so you could see a lot of these books are making money, but none of those books have low carb as the title, and that's a concern you need. Just you need to look at that and we'll talk about that more later. Low carb slinging. So that's interesting. That's about away. I was in books, looking books. Oh, so yeah. So there are 10,000 books. It's that I don't have the welcome Kindle. Interesting. Um, if you look here, of course, recipe books sell terribly on Audible because nobody wants to listen to people just naming a bunch of ingredients. But you'd be surprised some of those books. I actually have gotten sales. And I would say I was probably made a few $100 in the past year or so. Off of cookbooks on audible. So it's not completely unprofitable, but yeah, uh, so So, yeah, basically, that's how you could spy on them. You could look, you could do you look at, um three in one bundle or blocks set or something like that and you could see like, oh, learn Spanish Forgotten in history, Psychic romance stuff. Intermittent fasting. You know, stuff like that. This is what a lot of people are trying to rank for and so sure, Um, check out each of these key words just to get ideas. And then when you can also dio and that's that's something else that I see a lot of these self published people, self publishers, they they swapped reviews. What that means is, basically they go to a virtual systems virtual systems, typically from the Philippines or some other country. These have VPN accounts. That's what's called. And so they it appears as if their U. S customers. But you know they're in Philippines or somewhere else, and Amazon can't always tell the difference. So, basically what you what you dio If you go there you go Facebook, you contact him, you say, Hey, I want you to get five reviews or I want you to get 20 reviews and ah, they're all have to be four or five stars. Then they started like Okay, there will be $20. Then they start swapping with other virtual systems, and that's how these people get reviews Now you could call that fake. You could call that the only method out there that you could actually get some reviews and compete. I don't care what the You know, we're not gonna have a discussion about efficacious ethics here. I'm just gonna use this these data, despite in my competition because I know that a lot of people are doing this. I can see what the's via Zehr buying the ace virtual systems. By the way, these virtual systems aren't instant in reading books. They're just interesting. Instead, in collecting the money and then downloading book and then posting a review. So they're downloading a bunch of random books that aren't relating to each other because they don't care what the topic is. So Well, you could Dio is you could just go here. Customers who bought this isis item also bought. And how interesting that somebody who got forgotten history also bought an air fried cookbook or hacking university or a job interview or instant particle book or well, I was just brave regiments. Okay. Ah, so you could see that you can get ideas by just looking at customers who bought this item also bought. And so you could see a lot of different things that aren't even relating to each other. And they might be good keywords. So yeah, that's another way to you to get ideas. So then you just go like, OK, I'm just gonna look at this. The Java script, job script. Maybe that's a good keyword. And then you could just do a little research thing there Looking will spy and look at the ranking. See, another thing you can dio it's go to their pen names. So, for example, this person has created this Siri's off books and has all these different titles. So maybe those are killed P words, Maybe they're not. I don't know. Yeah, for example, you click on this, you go to depending. And this one only has one book. Okay, so that doesn't work. This one. Okay, so ketogenic vegan, slow cooker, coconut oil. You could just you look at going to go to their pen name and see what else they're doing. Okay, so that's another way you could do it. Or which could dio Let's go to responsive products. And you could see they're not all called air fryer, but they might be kind of related to it. So this one's air fryer ketogenic. Ah, go wise. Okay, I know what that is. Clean eating. No more air fryer, paleo diets. So these people are sponsoring their ads, but I don't click on these ads. Then you're just going to give Amazon money, See if I click on this. They just lost 10 cents. No, only click on it if I would even say copy and paste title. If you want to buy it and then look it up. Don't Don't get it through here. Don't give Amazon all that money. These people are working hard for it. Come on. I'm still makes enough. So, yeah, these are all key words that you could consider. Like smoothies or bone broth are ketogenic Christmas. I don't know. So that's how you can get ideas just by looking in Amazon store at competitors, pen names also bought, uh, sponsored ads or like typing words like bundle or something. Okay, 6. Lesson 5 Where to Find Ideas: okay, We've looked at the Amazon store we looked at, You know, things that come up. You can also use the search bar. I'll go into that a bit later in a different video. How do you get more ideas? What if you see everybody going after same keywords, but you don't want to go after all these competitive niches, the competitive keywords and you think like OK, if everybody's going left, I need to go right. I need to go somewhere where there's less competition and nobody knows about the secret key words. Actually, I have found some pretty cool keywords, and those books are selling really well. Some some books, even that they were on Lee Book on Audible, and I thought, Wow, there's zero competitors inaudible. So I put the book on a Kindle on Create Space in paperback and then inaudible. And guess what? I got a lot of audible sales because any time somebody looked inaudible store for that book , they found my book or anybody looked at in the Kindle store for my book and they found it. And like a it's got an audio version. All the competitors don't know, but I was smart enough to put an audiobook out there. So So, Yeah, they got the audiobook, even got a few bounces from it. I think so. Yeah. They're smaller niches. The smaller key was the less competitors. Those are the good ones. Okay, Not the ones that have, like, five or 10,000 competitors. Unless everybody's making money in those niches, A few Ah, last year I had books that were called Minecraft. The Minecraft was big, right? Everyone's going my craft micro. After a while, there were four or 5000 competitors in my craft just in the Kindle store. But I didn't really well, be because because the paperback sold really good. Now the problem was that they all got deleted this year because suddenly Mo Jiang to my craft company decided, Oh, we're gonna block all these books and we're going to say like it's copyrighted. We don't want it anymore. They were kind of vague on their page about whether you could use their name or not. Eso, I thought was a little offended by that. And so I lost 200 50 books or something that I, you know, just short stories that I have written and they were selling pretty good and especially around Christmas. And it's just too bad that, you know, suddenly I lost a few $1000 a month of my income. But my point is there are about 5000 competitors because but because I started bundling and competing and putting original stuff out there, not what everybody else was doing, everything I'd like. Oh yeah, The Complete Guide. Now I was putting like different kinds of books like I was like Making my creative way brain work and saying like, OK, maybe it could do this with it. Maybe I could do that with it, and then my book started to stand out, and people were after a while they were actually looking for my kinds of books. So that's that's just one thing. But my point is, everybody was making money. So even though there was 5000 competitors, I was still making money because even if there there, my books are ranking on the 10th page, they were still generating a little bit passive income. So you either want a big pie and you want a small piece of that big pie, or you want a very small pie and then take a big piece. Okay, Best is to have a big piece of a big pie, but that's really hard. Most people can't do that. Okay? So besides the Amazon store, let's get some ideas from just Google. Okay, so, uh, if you go for so just go to google dot com. That's your summary. Well, you could just type in its niche ideas. So this this is one that you could look at or this one discover so many niches you could look for a list of hobbies. 1000 plus hobbies. You could look for phobias you could look for Ah, you could look for diseases Disease list. Ah, OK. Common diseases, lest see a to Z index because people are looking for books when they have a specific disease. And you could have a book written or about yourself about that disease just by lining everything up, um, or or maybe ah, disorders. You can look up disorders. This people are that this is all for nonfiction. By the way, if you want to look fiction, just look at fiction books and see what they're doing. Like ah ah thriller mystery or something. And then look at what they put out there, Okay? And then just look at the covers and see what if you can put something cool out there that has a similar story line, maybe even how to write a thriller, Maybe Donna one of those books and inviting a killer thriller. See, you just don't want that book for three books, and this person will tell you how to write a good thriller. Okay, but for nonfiction, if you want to get in small niche ideas, this is about definitely you could just go over mental disorders or you could just find a list off. Uh, you know, archery, boat lens, traveling, video editing. And you might think like some of these, like, who's gonna look for a book that you might be surprised. Like I've actually some of these actually recognize some of these. I have books in those markets, and they do generate 20 or $50 a month of passive income every month because there's such a small interest to people you know, they want to say the word. Mitchell, the time niche. Niche? Never. Yeah, some prove your home. Okay, that's probably not gonna work, but photography baby D I y, you know, could be a good niche or sub niche. Or, you know, here's a whole list of kind of like this website of, you know, 80 HD or affairs or affirmations or indirection A or, uh, just nish axe dot com with just a bunch of niches you know they could look at and people and, of course, is made for affiliate marketing because people that do affiliate marketing they're also trying to sell to those natures day. They sell information products or video courses or they sell like supplements or their cell , Um uh, gear or physical products or you fan stuff. But there are people that are looking for books in those niches to how to books or like, secrets to be better at it. Ah, and so, yeah, here's a list of hobbies. Look at that. You might say like, Okay, some of these aren't that good, but I dairy to just put. Actually, I do recognize a few of these, and they are making the passive income to put a book out there. And I already made my money back within a few months. Not all of them. Of course I'm only recognize a few of them, but, yeah, phobia list. See, goto folk overlook something, something, a phobia. There are people that have specific phobias that might be looking for a solution. Maybe if you make a phobia stare, ease, you pick the best one out and then go for really a lot smaller ones. Yeah, And here's like diseases. So yeah, basically, you could go over a lot of diseases. So this is all a asthma autism? Aids. Uh, you know, you could go to a different letter and that's basically talked to end diseases school from that tough, then searched for maybe even you can browse in Amazon's categories, do some research that there's tons of things you could do to get ideas to find good keywords. Okay, so this lesson is just kind of a bunch of here and there, just giving you ideas, but with those ideas, she got to start doing research. And then after you do research, you analyze a little bit, you could say, OK, maybe it could put a book out there, and then maybe if it does well, I could do another and another book out there, You know, maybe I could put a few of books out there and put a bumble out there and maybe they will make me some passive income. But always test the waters and do your research with the Kindle spy. And it's just kind of look, if if there's anything on it for audio, so like, ah, Ragno phobia, uh, probably misspelling it, uh uh, more like for, for example, a d h d could be, for example, any X'd s 0 2.5 1000 competitors. I wonder if this is a very good market. See, there's some books are selling. Okay, but yeah, So this is 230,000 so still. Okay, this one's already, but this one's really expensive, so I know it could be good, but you can see that all of these don't have the titles or keyword, and this one does, but it's not ranking very high, right? But if you put it in here, there's only 77 competitors. You see that? So maybe in the audible store, it's easier to compete. Course. Gonna get less sales because less people go directly to the audible store. But I'm just saying, Okay, so those are some ideas. Hey, everyone. So this is another idea. You can find ideas for your book so you can actually kind of spy on the competition to And of course, all these books are not competing in the same markets, but these are books that are coming out. So, yes, this is a way to spying competitors. So you go to 80 XL com and you go to producers for higher, which I just did. I actually know you go to titles accepting auditions and so that you can see which titles are coming out like are being released. So here we got some vampire stuff from the romance Shanghai Top 10 locations. Power of self confidence, Neil prep guides, China Muscle pain, more guides, you know. Ah, kiddo. Meal, maybe Something about Calgary foreign rights and wrongs. YouTube. So here's more, more and more romance stuff to Scavenger Siri's. So yeah, actually, it could just anxiety Look, he could just look at competitors, books and these books. You know, the minute they may not be completely competitive competing with you and somebody's. Some of these have creative titles, so they're just fiction. But you could definitely get ideas from this and see what others are doing. If you want to sort these you know, to see and which ones compete directly against you. I only have to do is go to Jonah and select what you want. So maybe you know, mysteries or business and then or nonfiction Let's just go to nonfiction And then you can see exactly all the nonfiction books that have been released recently. So yeah, you could see some patterns in this and gets my the years for maybe Bitcoin or equally ass tickle vestments or parents or word building or stuff like that. Uh, or if you carry into the pictures, offers you pick, for example, of science fiction of Pepsi uniquely can apply. And then you see all the new fancy and science fiction books that have been released, so you can get ideas from that, too. 7. Lesson 6 The Search Bar: Okay. Next lesson put on my geeky glasses by the way, I play sports. I was more of a jock and ice cold in a geek, and I never wore glasses until, like a few years ago, I started noticing. Attic, Enough about the glasses. Let's dive into it how you can use the search bar for keyword research. So basically, you just go to the search bar on looking people are looking for so a D. H D. And then you put space bar and then you can see what pops up. So one of people looking for and this is kind of limited because you don't know exactly how many people are looking for those keywords. It doesn't say that it just says what people are looking for, So that's where it lacks again. That's why I say it's not an absolute science. You can't no everything in advance if it's something's gonna sell just based on keyword research or even categories. There's a lot of things that contribute to the sales of the book. But what? Yeah, you're going to see already that some of these things are popping up so you can Dio is Condo's 88 a So ed work. So an teens and marriage. So people are looking for that. People have looked for that 80 HD brain and HD clutter Children diets E. So so you could see I go over the whole alphabet Effect on marriage f g girls Eso Yeah, that's for example, Get women. You know, women with a D h d Probably smaller market because there's more boys with a d h d. So they just look at that. Okay, So as you can see, this is ah, analysis for a D H D women in the Kindle store. So as you can see, some some of them are banking blow 200,000 or 150,000. So that's pretty good seeing women with attention deficit disorder. This was doing really well. It's also got 400 pages, and it's $10 so it's probably traditionally published, since it doesn't have the key word. 88 to women, 80 HD women as the keyword and actually none of these deals. So one thing you could take away from this is maybe you could rank higher for that keyword . Just by making your title The key work, the other hand, it might be harder to compete because all of these might be have you might have a big publishing house behind them, and that's that's a concern. The fact that they don't have the key word as the title could mean that it's hard to compete because they might have a big following. You might be famous. Ah, some big publishing company might be boosting their sales. People are specifically looking for that, so you can see the ranking. This one's pretty good. This one's pretty good down. This was not doing very well, see, but it's also really expensive so he could compete in pricing. But doesn't always been Munich necessarily gonna do better. This one is actually that this was not related. Seeing parenting the strong will child that that is not related necessarily to ah to 80 HD for women and the same with We are not. You are not your brain forced up solution. Let's see you are for changing habits. See, it's not even related to the key word. So on the one hand, you could drink very high for this keyword. This one's even sponsored see, because nobody else really has discovered this market and this very low competition. On the other hand, you are competing against books that are traditionally published. It could be a very small, sub sub sub niche that nobody else knows about, except for everybody who watches this course now because now they know about this keyword. So now everybody's gonna put 80 80 women books out there, and then they're gonna come back at me and say that you put us in the wrong key word. It's not profitable. But if you put in here one results. So if anyone is looking and see, some people are looking for it. Some people are looking for 80 HD women. I don't know how many people are looking for. Probably not a whole law, because it's very, very narrow. Down likes very specific. But if you have a book that has exactly that title, guess what you're going to rank on the first page. You can rank second or first. This one is probably pretty good, so you couldn't roll in the ranks second, but it doesn't matter. So that's all I'm saying. That's how you use the search bar. So let's say you want to go into the weight loss. Mitch, don't do that bad niche. But, um, anyway, weight loss. Yeah. So what are people looking for? And actually, the things that pop up first are the things that people are looking for the most. But you can call a book Free Kindle book. She can't really probably call its threats freaks, because that's a specific title. See, sweat freaks, you see. Um, but, see, I've never looked for out any of these things. These are things that people are looking for. Most diets system people by Linda West would probably not gonna work either. Books, too. Broad motivation. Now that might be something, but yeah, As you can see, there's 2000 competitors and how I was doing. It's not have to refresh the Page 2000 competitors, so it's a bit more competitive. As we all know, weight loss is a hard market because there's so many people that are trying to get into it . There's a lot of fat people in the United States cause l drinks those free refills with pop and stuff so they all wanna lose weights and Ellen and learn secret tricks, even though to piss trick is just to drink a lot of water, don't eat sugar and lay a lot of sports, you know? But anybody wants all the secret techniques that look at this. There's weight, loss of motivation and use hairs. The results on Katie Spy so and kindle it's Ah, some of them are doing really well, but you have to also look at the title. So the title. See this? These ones are ranking pretty high, but the title is not weight loss motivation, and that isn't concerned. You need toe. Be aware of that. These ones are more expensive. They might. They probably are traditionally published, and so people are specifically looking for those titles. These ones are even sponsored, but that doesn't matter. What what matters is that see the ones that are called weight loss motivation. This is how they think so. Typically, if you could put a book for that keyword, you might rank for 2277 thousands or 290 thousands, which is all right. But it's not the best, right. I mean, we typically one books of the under 100 thousands or or even 200,000 but yeah, if it's going to 300,000 is starting to get, um, e less interesting. So we'll talk more about that later. About the traditionally published ones versus the guys like you and me. Ah, or girls who have toe play the game of ranking for keywords because we don't have a big following. So you have to try to be smart about that and not say like, Oh, I'm just gonna come up with a creative title like these people. No, don't do that because then you're not gonna drink as well for those keywords. And I know they can get away with it because they probably already have a 1,000,000 fans or they have some big company promoting their stuff. But we, uh, you know, you and I typically can't do that. So we have to play the keyword research game and try toe rank in the Amazon store nation. So it's a lot less competitive. Here's there's, like, 80 books. He could even look in books motivation, and you could see that it's only 600 books more so it's a big kindle thing. You know, most people look it up on Kindle, but yeah, we could do is weight loss, something else memoir or Mike set or mind. Or you can go over any of these keywords and see Maybe that you could put a book into those markets. Use a search bar as a reference. Also, you need to use the search bar for the subtitle. Okay, so that was it for this video. We'll see you next. 8. Lesson 7 Niches: Hey, I'm back When and welcome to video seven. We're gonna talk a little bit about how to fall. Find multiple keywords related to a niche. So, for example, if you find the word weight loss, first of all, it can look here at personal transformation and some other things. You could just look those up and see what the categories are doing. One do through the much of that, but that's just a little hint. You can also, despite here to get ideas. But what if you the best thing to Dio is to have a little bit of authority? And a lot of people talk about stacking or about bumbling or about some other? I don't know what they call whatever. And the point is, though, there's pros and cons to that. So the con is that we'll start with a negative. First is that if people are actively looking for keywords and the doing keyword research like you're doing and their self publishers and they took a video course or whatever outs do that if you put multiple different keywords, there's some kind of umbrella or something on there are under the same pen name. What's gonna happen is if somebody finds that book and you say, like, Oh, let's buy on the competition they're gonna click on your pen name and see all the sub you know, smaller, less competitive keywords that you have. So that's the downside. But assuming that doesn't always happen and assuming your books just good and it will just sell, you could And that's and that's how people could maybe my by multiple books or some of your bundles. That's that's how you can just kind of create some kind of little brands is generally called a brand. Put you can you can find multiple, smaller keywords, less competitive keywords in the same niche. For example, weight loss is very broad, right? If I type in weight loss, let's look at screen. Then it's 38,000 results. But if I type the way lost tips, it's more specific. So is only 2000 results for tapping lots tips for Okay, so that's doesn't work. We lost diets is more specific, so still 28,000. But if you type in plan, it's less specific now. Am I telling you to call your book weight loss diet plan? Its kind of long. Okay, so this might not be the best market, because, see, not everybody's doing that great. And they don't even have the key word as their title, which is a big warning sign. Let's take something like meditation. Okay, so maybe you want to write a book about meditation. I personally wouldn't because look at how many results there are. But let's say you want to rank for a meditation book, but you want to be more specific. You could say the space bar and because I'll say, you know, meditation for beginners. That's a lot more specific with 2.5 1000 results instead of 40,000. Uh, and then what you could do is you could write a book about meditation for beginners. You can write a book meditation for kids might be very specific. Don't know if that's a very good market, either. Kidsbooks have really hard for something else for dummies. Well, that's a brand that don't do that for anxiety, maybe, or for weight loss for anxiety. Easy and and so, Ah, weight loss. And then you have multiple books related to that same market. So you could say, uh, meditation for beginners meditation were weight loss, meditation for sleep, meditation for. And then you just go and then think, Think out of the box And people are interested in meditation. What else would they be interested in? Yeah, mindfulness or spiritual? Listen, shock, Ross. I really tried to, like, pinpoint what people might also be looking for. They're looking for a book like that. Now, I don't think any person is going to buy a meditation for weight loss and of my meditation for beginners and meditation for men and a meditation for women book. It just doesn't work because that's that person is not interested in all those different things. He wants meditation specifically for him or her. But that person might also think like, Look, I want to meditate. But I also want to do yoga or also wanna, um, uh, get to know my are our something vague like that? So, yeah, people that interested in that might also be instead and something else related to it. That's what I would dio, I would say. Let's say, for example, might be instant weight loss, but it might also be interested in cardio Billy Fats or something like that. Nobody is looking for that specifically, but they might be looking for cardio, Uh, if they're looking for weight loss diets, or they might be looking for superfoods or something like that. So that's what I would dio multiple. Think of what people want if they buy this book, that might buy something else, too. And for fiction, it's super easy, guys. It's super super easy to know what else they want. If you create a Siri's that keeps going on and on and on, like you know, those snowing Tuffey serious that you think like, OK, why did they break up and then get back together again? Why does the hero Why does the villain die? And then the next episode he's back alive. He's just somehow resurrected by some magical power. It's because they want to keep it going. And so the more they produce, the more books or, um, or TV, Siri's people will get okay. So if you're doing fiction, it's super easy. Have a character that people will like and just create a big plan, like Okay, uh, you know, couldn't have a relationship. Can have a new relationship. Maybe partners cheating. Maybe, you know, if it's fancy. Maybe start fighting orcs or start fighting another dragon. Maybe there's a hidden item. You know, all these different ideas, man. I can ramble on, but you get the points. Okay, So with fiction, just create a big Siri's and let them spy on you because they're not gonna replicate your Siri's. It's not all about keywords. It's about a fan base. But when it comes Teoh Nonfiction, you might want to just think like, Okay, nobody's gonna by a whole series of books. Nobody wants book 12 and three unless they just get getting in one bundle. You want to make sure that they that you think, what else would they be interested in? Okay, so if they're interested in cardio, maybe they're interested in weightlifting. Or maybe they're interested in weight supplements. Or maybe they're just interested in the sugar diet or I don't know, something like that. Okay, get the points. Okay. See, in the next video 9. Lesson 8 Competition: Okay, so I've already touched a little bit on this topic. You need to look at the results. Some people don't teach this, but it matters okay, especially in nonfiction with keywords in fiction. No, you just try toe show up here and the ads, or you try to show up in something else. Sponsored products people also bought you tried, established Siri's You got fans all that kind stuff. And some of those markets are so big in fiction that no matter what you put out there, if you if you boost a little bit, if you boost it enough, it's gonna sell because it's such a big pie. You know, you only need to want one little piece. But for nonfiction, I would advise to go into the smaller niches because you have a much better chance. So, yes, meditation is a terrible keyword because it has 48,000 results. I would never go after that. Even meditation for beginners is a tough keyword because there's two now 1000 competitors. And as you can see, it's meditation for beginners does have some some good ones in there. This one's a little scary. So meditation for beginners has the exact key word as the title, but isn't ranking very high. So maybe it's not because of these. Are all ranking so high for that key work. But people are like finding them through sponsored ads or something else. Yeah, the rankings. Not bad. But then, if it has 2774 competitors that you can also say, like okay, yeah, but that's just the ones on the first page. Of course they're doing well. So if you go beyond the first page, then Howard the results then. So if you don't end up on the first page, which you don't always I mean, you book my drop in ranking. See this one, for example, is doing really badly, and this one's not doing too well, either. Ah, some of these other ones are doing really good. This one's not applicable. Don't look at that one because it's not the same keywords that just pops up because it's selling really well. Uh oh, yeah. Just have to analyze these things like meditation for beginners. So this one not doing too well mindfulness for beginners doing better. But But that's not really applicable because these are not for the same keywords. So meditate, you know, yoga body. You just have to look at the ones that are trying to bank for that keyword and then compare those look at, for example, crystal healing and seeing how this looks. Something else that's really spiritual, By the way, if it does this, you just refresh the page or you do it. Look for it again because sometimes kindle Spiderman, catch on fast enough and there come the results. And as you can see, some of these are doing really well. Uh, this one, not as much. Still not completely terrible, but it's also really expensive. Uh, these ones, you know, watch out for that because those might be traditionally published and they're really expensive. So, uh, crystals for healing, great crystal healing, crystal healing. Have a look at the titles and see exactly what's going on. Change your energy. So that's something in exact, like, completely different. And don't look at this on either, because that's Shaqra healing. That's different. So So, yeah, a lot of these air doing pretty well so you could see that this is a lot better keywords, and there's less results. I mean, there's 1000 results instead of 2.5 1000 results, and typically more expensive books rank higher now. Why do you think that is? It might be just because after a while they just keep increasing the price. But it might also have to do a little bit with the fact that if you pressure book higher, uh, Amazon will thank you a little bit higher if they get bought. But then it's also harder to have people to buy your book because it's a higher price, right? So there's always that balance. But as you can see, even on the second page, Crystal healing is doing pretty good. No, it za pretty good keyword. I think they re seeing work pressed for beginners has only for 27 results, which is really good. But then now all of these books of ranking is high. You know, the top ones are. See this one's guy. That's once this was good. This one's kind of it's still a little bit low. So if you call your book court press for beginners, see this one's ranking higher. But not higher for that keyword, you might think like OK, so So why is that? Well, that may be because they've been trying ads or because the ranking for different keyword or just because they got some momentum or something, it doesn't always mean that they're gonna drink higher for that keyword. See, these books might pop up faster because, Tim, or that that's what you gotta realize, too. It's sorted by relevance. So if some of these books are more relevant to that keyword, you might say, like, Okay, why is this one more relevant? No. Maybe it's just selling better, right? So it's ranking higher selling better. But this one might be more relevant because the WordPress for beginners might also be in the description a lot. Or it might be in subtitle or something like that. So also, look at that. Don't don't just get confused by the fact that these numbers aren't always the highest first and then the low second. But then you can also see that they just call the book board press right? So maybe the best way to do it is just call it WordPress and I'll show you a lot of little trick. What you could do with that to drink for both WordPress and for WordPress for beginners. So always look at the results. Try to get a few 100 or less than a few 100 or try Teoh. Get under thousands or something like that. And then look, it's still drinking because sometimes it really is better to have a big piece of a little pie. It's really better to have your book ranking at 300 thousands in the Kindle store, which is terrible sales ranking but then having rank highest for that keyword. So whatever people look that keyword up and there's only 50 results 50 competitors or 100 competitors, your book will bank on the first page or even in the first top three, and you will still get passive income because that and there's like hardly any competition . So that's just what I'm trying to say. Go after those smaller ones because everybody's going on at the weight loss and everybody's going after mainly of diets or something, it's gonna flood. There's only so much demand until it gets fulfilled, every trying to supply demand. But after, well, you know, to supply out of ranks to demand I don't like, maybe I should draw it on the air But you know what I mean, Right? Try to go after the smaller niches. That's my advice, at least for nonfiction and for fiction. Of course, you try to sub sub category categorize, but, um, but But there there are some markets that it's just the pie so massive. There's so much potential, so much demand that sometimes you can even drink. You know you don't rank I, but you still make a lot of cells because everybody's just buying them. So and that's particularly true in romance, John Verse. But even there, I would say, go to a sub sub sub genres like African American romance for Western or something like that , Okay? 10. Lesson 9 Ranking: Now let's look up some specific banking results because I think a lot of people are reading these wrong. And like I said, there is no complete absolute science because you just have to take into account the paperback sales and audio book sales. So sometimes, yeah, you do find books that aren't Ranking is high, and it's something you make a lot money with them. But you wanna reduce the you know the risk. You want to make sure that you're in a good market, right? So So let's look at these results and let's see what these numbers kind of mean, cause you don't always mean everything you think. But let's say, for example, we're gonna look for, um, we're gonna look for a slow cooker. Recipes. Okay, this local caressed P says 2000 results. So probably not the best market to go into, although you know if you have a really good book or you have a few books in there. Of course, recipes is one of those things that you can always come up with the recipe. So that's that's good about recipe books. The plus side of recipe books, by the way, is that it's not just one solution or one fix. You can always have more recipes. But the downside is, sometimes you come with a recipe, and then it's completely same as some recipe online. And an Amazon looks at your books like, Hey, we found typical content. This is the same continent you found online. So we're gonna block your book or they're just gonna give you a warning. Or are you saying like Hey, want you to verify if you really have the rights to this? And so that's what I don't like recipe books that much. But let's say you go into recipe books, and so you look ups, local caressed be. So now you're gonna want to go to the Kindle store. Let's just look at these Katie spy numbers for a little bit. Let's also look at here. But of course, this is gonna be very low because who wants to listen to a cookbook? Right. Uh, this is probably gonna be very I need to look at the stats for a minute. And first, of course, we're gonna look at the Sills ranking, which is one of the most important things were not on Lee going to look at the sales ranking. We're also going to look at the fact that the word slow cooker recipes is not. And most of these, any of these on the first page in results. Ah, and they are in the subtitle or they are in the title. But they're not the title. See this one slow cooker cookbook? Okay, that's almost the same local quick cookbook or recipe. It's, you know, it's almost the same. And in less than 11 we'll talk more about how you can more specifically look for the ones that our banking for those keywords with their title. But you could see there was a lot of good high ranking books. Also, don't forget there's 2220 competitors, so it's not necessarily easy, and the ranking also gets a little bit determined by the Kindle unlimited pages bed. So some of these might do really well, can you eliminate? But that doesn't mean that there necessarily doing good on paper backs. And that's all always a guess, because she never know exactly how well they dio. What's interesting is that all these books are priced high, and then a lot of these are a lot lower And, uh, what's also interesting and you need to look at this, too, is that the ones that are ranking highest don't necessarily have the most reviews. Look at this one. This one is ranked the same. The 2nd 1 How to instant pot. Okay, as 46 reviews but its ranking at 3226. But this one has four to double the reviews but is ranking twice as low So and this one, for example, has 3 368 reviews. It was only ranking at 10,412. Now all of these air really good rankings. But sometimes you know a book that, with less reviews, beats a book with more reviews. And I want you to see that, like, for example, uh, this book as 74 reviews, and it's ranking in 11 thousands. But this book has 334 reviews. Was ranking in 121 something thousands. So the number of reviews doesn't always determine how high you rank. Now, these monthly revenue and estimated sales those are just estimates. Okay, so don't take those too seriously. Those can very all the time, and this is really not exactly how much money they're making. Do you really think this one could be making a lot of money? But it's not. It's always an estimate, because if in one month more customers come to the store than another month, then of course the banking might be the same. But the number skills might be higher or monthly revenue might be higher. So you could see that this book is trying to get its way up with the 99 sets price and, you know, is ranking really high. But it's not making as much money as this book. OK, so this one, I don't know why it is a trick. I probably because it's got so many pages and it's like That's what I said to like It's based on relevance. So So maybe this one has more keywords in the description or in the seven keywords on There's more related to just the Slow Cooker recipes. A book also. Sometimes they get a little bit of a beginner's booth. So some books that aren't ranking very high or they just came off a free promo or something , and then so they rank higher for the key work, but they're they're gonna drop in ranking again for that keyword. And so they're not ranking you necessarily high before the sills because they didn't get a lot of cells. They just got a lot of free downloads or they got a beginner's boost. And that's why they're breaking high for that keyword. But not for the stills rank. Okay, so these books, the ones that are ranking high there, consistently selling, and that's why they're banking. I've and that's actually what you want because you want your book to sell. No, that's what it's all about anyway. Can you see that getting a lot of reviews doesn't necessarily make you book rank higher, even though that's what some people claim. So that look, look at these books 19 reviews making very high 44 reviews. Also there you know a lot less reviews, but its ranking higher than these books. So don't take the number of reviews as an indicator of how Maney reviews you need to get to beat the competition. You don't need to get more reviews than your competitors, as you can see these F less reviews, but they are ranking higher, so that's not always the trick. And that's because Amazon doesn't want a bankbook. A court books according to reading. They know very well, even though they tell customers they tell customers, You could say that they're lying if if you could call it that. But they they want customers to think that most reviews are organic, honest and unbiased, because they want customers to come to their store and trust them as as a business as a brand as a website. But they know very well that a lot of people are swapping reviews and getting fake reviews or asking people for reviews from the friends of family or giving something in return. And so it's kind of biased, and so they know all this stuff. That's why they delete accounts, sometimes not a lot. That's what I send out warning emails. That's why they, uh, they delete reviews because they think they're not genuine or they're done by virtual systems. And that's why they don't rank books according to reviews. Otherwise, everybody could just get start getting refused because it's really easy to get them if you want. If you do the swapping game, everybody could do that, and everybody could just manipulate the ranking. But what they want to rank books for sales. So whatever sells the best banks the highest because they want it. If if there's if there are cells, it means people are buying it. It means people want those things, and so they want to offer people things that people have. But because those are popular, those are things to be. They want to give people what they want, so it makes that much sense right. But they also want to make the most money. So sometimes they just rank books really high according to not how much how many copies they sold because everybody, otherwise, everything's just really you know, they would lower their prices. This is what people would dio if they would base it on copy sold. They were lower. Everybody would lower their prices to to the minimum and get as many coffee sold as possible. And by that manipulate their banking, go up and ranking and then make more money and then maybe increase the price. That's how it works. Either they want to make money. Amazon wants to make money, so sometimes they rank blocks higher because the prices higher even though the same number of copies of soldiers that makes sense. If you sell 10 copies for $5 or 10 copies for $20 your book of 10 copies for $20 it's getting rank higher now. Does that mean you always have to price your book high? No, because if you dio, customers are not gonna buy it. But you need to play around with pricing both on Kindle and on Create space on a C X. You can't do it, of course, but you need to play around with pricing. That's just a little tip in between. So pricing matters. And as you can see, some of these books have a very high price. But like I said, if you're gonna put your book at a very high price and nobody knows about it and nobody cares about it now, don't get your hopes up, okay? I don't think like, Oh, if I had put a book in this market, there's only 2000 head of theirs I control. It is just I'm just completely 100 books in this market, and then I'm gonna make $6000 with only slow cooker recipes. No, because your books will typically drop in ranking and it's hard to compete with ease. And we're gonna talk a little bit in the next video. Why, that is. 11. Lesson 10 Famous Authors versus Self-Publishers: we're gonna look at the slow cooker recipes again, and we're gonna talk about published books, self publishers versus famous authors or traditionally published books. And as you can imagine, if you say, Hey, um, I have a book. One of the first things pickle people ask is, Well, who's your publisher? I don't know why they do that, because really, I wouldn't care who the publisher is. I don't know a lot of publishing houses, so I never asked people like if they say I wrote a book and then I don't know why people do that, but they dio because it's status. If you say, like, look this in this ah, stone. So publishing, publishing for me think people think like Oh, that's cool. Yeah, I see. You know he's good enough that he got accepted by a big publishing company, and they're doing the whole publishing thing for them now. I don't think that's always the best way to go, because first of all, it's hard to get accepted, and second they take 99 point something percent of the prophet. So you still end up with nothing as a silly author unless it becomes like this major bestseller you recognized by Ida? Who knows what, But But if people ask you who's your publisher? You say, Well, I self published it. It was like, Oh, that's nice And they say that because I think loser, you couldn't get it to any of those places. And so you're not going to sell as many copies. You have to do the old marketing and you and so yeah, that's the hard part about it. But fortunately, we can make some money on Amazon and, Ah, and I'll show you the difference how you can recognize these self publishers versus the traditionally published authors, or or like the famous ones that have like a big following something. And it's actually really simple. First of all, if they have a large number amount of pages, that is an indicator that it might be a traditionally published book like no self publisher in the right mind. Unless they make a bundle, it's gonna pay 234 $500 for a book that's 200 pages unless they know something tricky to do something with that. But self published cricketers like you, me, they don't go for that many pages because the more pages to more time, the more money, the more expensive you know, whether you write it yourself or outsource it, it's just gonna take a lot more. Okay, so they don't want to risk that. They want low risk. OK, so that's one indicator. So if it has to do with 300 pages or something, this one could be get three slow cookers fee. So? So let's see. This one could be a bundle. Yeah. Three. Classic. So that's three books. So then just divided by three. And then you know that each book is about seven on the page. But that's still a lot of my recipe books. It's maybe a little better, a little easier, because you could just copy and paste the recipe and kind of change the wording or something like that. And you can write recipes really fast, and it could really fill up the pages fast. Okay, but if it's like a book or something or something, how to book or something that that's gonna be a lot harder or if it's fiction that is originally written, not copied and pasted with the character's changed, by the way, don't watch out with that because that could get your account band if you do that too much . But yeah, if it's ah originally written content most most people don't go over 80 or 100 pages, so he could probably see that some of these ones are a bit more like you and me. It's really hard to compete with people that are have a famous are famous and have a big following, or are traditionally published because the publishing house of Ill just spread millions of copies. And so people are specifically looking for those titles. You know, they might enter a store and they're going to see like, Oh, uh, fix it and forget it. Oh, that looks kind of cool. And so they look it up on Amazon, and then they buy it. They've seen it multiple times now. There's a lot of marketing being done, and that's it's hard to beat. So I would advise you to not go after markets where there's a lot of traditionally published authors or people the big following or famous. You can also just look there pen name. You could look up there, pen name on the Internet and see if they maybe have a blogger or a following or something. But one of the best ways to to discover this one of one is the pages. You know, the pages that the book is besides just still drinking. Look at the pages and then look at the titles. Are any of these called slow cooker? No. And that's because no matter what they call their title, they're gonna make sales anyway because they have a following or they're in Barnes and Noble or in some other store. Okay, so these books are going to sell no matter what. So you know you can't compete with them, so I think maybe so cookers, not even that good of market, even though a lot of them are ranking I their ranking high because they got a following or there widespread. And so, um, let's see Mexican slow cookers more specific. So let's see, like not any of these are called slow cooker your slow cook cook cook book. Okay, so maybe that's something. This one's ranking, really, I That's good. And as you can see, I pull up more than just 20 results. Usually, if I see everything doing badly, then no I'm not gonna waste my time pulling up more results, but if I see certain patterns, like a lot of them are doing good. But I'm wondering how much how good the ones are doing that have the key. Word is a title, then. Yeah, I I pull up a few more pages now. You can see a lot of 99 cents here. The review is very a lot. And I don't know if you can tell a lot by that blacks video. I'll show you how to double check this, okay? 12. Lesson 11 The Double-Check Security Formula: So let's look how you can be more specifically looking for key words, especially if it's so confusing that they'll have creative titles. Okay, so when you look for a key word and sometimes it just takes it to the category, which is really annoying. But if you look into Kindle store for that keyword, then you know these are the results so does directly or indirectly competitors and then sorts by relevance. And then you get these results. And as you can see, you know, this We looked at this before, but a Zaken also see, none of these are called slow cooker recipes to so none of these are. Most of these are probably not self publishers like you and me are trying to rank for that specific he work. So what we do then is we put it in quotation marks, and then it's gonna be Google. Does that to you know, it. It's gonna be more specific, more targeted. So if he looked for this, you see all of something. There's more competitors. That's really interesting. So this is kind of a weird example, but it's because it's also pulling up other recipes that aren't slow cooker. But as you can see here, this one is ranking at one million sea. And so for relevance, Slow Cooker Recipes Cookbook Here, this one's ranking. Okay, Yeah, This this is kind of a tough market to analyze. Let's, for example, take paleo diet and of course, the competitions really high. But at first, and I literally remember like, this had only 5000 last year two or 3000 the year before. So this is a growing market, well, growing competition. But that doesn't mean the demand is growing. So you saw always watch out for that, too. Um, because then your books gonna just drop in ranking and you don't want that you don't wanna be part of a big hype and then not make a long term income so you can see here paleo diets and none of these air actually called paleo diet. So this one's called paleo destroys called paleo diet. So those are doing really well, but, you know, there, on the first page, of course, they're doing really well. And getting on the first page is not always that easy. Some people say they can definitely get on the first page. There are certain tricks Toe bank higher, of course. But with mo mentum and begin is boosting all that stuff. But you know, after the free promo and after you get some reviews, there's only so much you can dio and ah, some people try to manipulate their way all the way to the top with with hundreds of paid reviews That is not gonna help. And that's gonna endanger your account. So I don't recommend that either. But anyway, eso here, here and still pulling up a lot of them that are called Pili Cure Thyroid solution. And we just want more specifically know if we call our book Paleo Diet How well it's going to dio give Mawr of an exact indication. So it put it in quotation marks. And oh, there you go about 3.5 1000 results. So these air that wants most of these see it's more targeted are actually called paleo diet because you're specifically looking for that title. And that's what you're telling Amazon. We're putting it in the search engine like that. Google works that way too. So see, now you get paleo diet paleo diet paleo diet payload. They're all called Paley died. And then you can see if you rank on the first page for that keyword. How well you're going to do it. As you can see here, a lot of them aren't doing it. Well, these two are doing really well, but, ah, these once aren't just low and ranking and and there, on the first page, so doesn't mean that this is always a bad markets. He Sometimes when you put it in quotation marks, you just get all bad results in. And then you like, How is that possible? Because I know people have books in that market and they're selling really well. Well, maybe they're paperbacks are selling really well. Or maybe, you know, maybe it's OK This be at two or 300,000 you know, But since it, it still has this many competitors in quotation marks. And all these books are called that and ranking that high. I don't think it's that good of a market. So I always do it like a little double chick. Always look at, um, the key word in quotation marks to and then see kind of try to understand with that, how much of it is traditionally published. How many of them are creative titles? How well you could do if you put your book in there with the title as the key word on how well you can rank with that. Okay, so that was kind of what you need to dio. 13. Lesson 12 Combining Multiple Keywords: now how to create subtitles Let's talk about that because titles Okay, the title should be the key word you're competing for. Nothing more, nothing less If you're returning to try to compete for paleo diet for beginners, call your book Paleo diet for beginners not 150 recipes. State of failure Dive for beginners. Not the best paleo diet for beginners. Nothing more. Okay, Don't call a paleo diet and then put beginner somewhere in subtitle. Don't do that. You're gonna try to compete for paleo diet for beginners. So that should be your title on the subtitle. Could be a bit more creative. Subtitle needs to be a bit Yeah, it's it's less less of a science. Just getting I would I would say it's less of ah formula. Okay, so in subtitle First of all, you want to make it catchy. So, uh, if you want to know how to make things catchy, I would advise to go to crack dot com They have so many headlines that I'm just like, you know, every time it makes me curious. I want click on. It's like, Oh, no, I want to read this article. And now this one. They're just really good with headlines that seed. A lot of times, they have a number in there. 18 historical practical. Joseph, they're still funny today to make you curious, right? Famous people You didn't notice that died, you know, you didn't notice that? How did I know? Knows that No serious historical events. It became goofy forces. Okay, But they put stuff in there like that will blow your mind that are funny that you thought wrong or something like that. And it just makes you really cure. So that's what I would do is subtitle Now, another thing I would do with subtitle is still put keywords in them, but not, like very rigid, like just move keywords. Okay, what you do is you. First, let's say you wanted a pay their diet, and you just look at what pops up. He used a search bar. So, in a subtitle, you could possibly put words like cookbook. There s a piece weight loss. So maybe you could call the subtitle, Um cookbook, Beginners Cookbook for weight loss or something like that. You just couldn't buying it. Or the 25 best beginners recipes for weight loss. something like that. You can also use this one. I do that, too. Sometimes. Look at the cloud Cloud basically pulls up. Not what people have been looking for, but what others have put in their titles. Two key words that pop up the most in the books that are being analyzed. So a lot of people put recipes. See weights beginning this diet paleo. And then you can look at the smaller ones, like lifestyle lost at weight loss. Healthy. Yeah, So maybe based on this, you can call yourself title something like, um so paleo diet for beginners or whatever is title. Don't do that, cause apparently it's on good keywords. But let's say it is thing with search here, and you could call it Beginner's Healthy Beginners recipes for those who live a paleo diet lifestyle or recipes and deserts. So you just pick out these words, and then, based on that, you form subtitle. Now there's another little trick that I'm going to show you, which helps a little bit. Don't tell me that it's gonna be the absolute Golden nugget here, but it does help a little bit, and that is, if you make your subtitle start with the second most important word that you gonna compete with. So let's say you want to compete for paleo diet, but it's too broad and it's too hard and, as you can see there, 75,000 competitors, any lights yet? But maybe I want to just want to dio beginners, right? But you don't want to call it paleo diet beginners because then you're not really competing for toward paleo diet, and it's still kind of want to compete for the MAWR Competitive key work. So what you do then, is you call yourself title paleo diet. No, that well, that's your title. And then you subtitle starts with the next word that you competing for So beginners well above a bar guide Beginners cookbook for ah ah, healthy lifestyle are something style and weight loss. You see how combined these these words from the from the search bar and then from the from the cloud that spy indicates. But then, if I wanna the most important work that I want to compete for next after the title is gonna be my first word. And that is because Amazon source thinks by relevance and most people look for the pings based on relevance. So So that is why you need to do that. Okay, so let's say that you have meditation and you wanna you wanna rank high for meditation, but you're kind of doubtful about it. You think like, OK, this is very competitive. I don't know if I could make on the first page, but then you say, like, Okay, maybe I want O bank for meditation for beginners, but I don't wanna call my book Meditation for beginners because I do want to call it meditation. Just the power off, the keyword having the title. So, yeah, Then what you dio they should do meditation as a title. And then you do for beginners is the first words of your subtitle and that set search at that. Any more keywords in it? Now, don't do all that keyword stuffing like, Does this weigh too much? Don't stuff your subtitle too much with keywords over 100 simple and delicious low carb paleo and primal recipes for a gloss of better health. And then sometimes people even put stuff in brackets like this one and this slow cook or all of their Linda, our special That's on, like all the stuff. Ah, and what the What happens then is you could get away with it at first, but then Amazon. After a while, they might even contact you and say, like, Look, way have we want you to take away all this junk that you're putting in these brackets. Like like, ah, world class car parts, slow cooker recipes, Healthy Meal cookbook in brackets. Amazon doesn't want that. So what you do instead, instead of putting while here, you put him in the KT pita Amazon account where you put the seven keywords in there. That's why you stuff it with keywords. That's why you put keywords not here like, Yeah, but you have to make a catchy subtitle, and it should be too long. Okay? Especially with fiction. You're gonna do that? A fiction. Nobody's gonna buy a book. Okay? Because if you look, for example, SciFi books. Look at that. Look at these things. They have very short titles and subtitles. And sometimes they have, like, in brackets like the book one or something, Right? But this is why the ranking I Because they're catchy. Okay, so especially with fiction, don't go after all that stuffing with keywords, it just doesn't look good Nonfiction. It doesn't look that good either. You could do a little bit like coming up with this begins cookbook for healthy lifestyle. I miss built that and weight loss. You could do that. But much more than that is gonna be too much. Okay, And doesn't mean you book won't sell at all, But it just looks ugly, and you don't have to do it, and it doesn't help that much. And Amazon might just send you an email and say that it doesn't help. They might just confirm that. So, yeah, that's how you do a subtitle See in the next video. 14. Lesson 13 How to Select Categories: Okay, let's talk about categories a little bit. And I do think that categories, arm or important for fiction books and for nonfiction books. And there are books that had very bad keywords in their title, like The 50 Best Waste Teoh. Help your kid feel good about themselves or something. And they actually sold a lot of copies because they were in the right category. And so categories do matter. Okay, so but categories is hard. It's it's hard to say like, Oh, just because it's number one in this category. That's because it sells a lot, I would say, especially for non fiction, it's less important. OK, so if you're doing nonfiction, I wouldn't even bother too much about it. Uh, just select you that you think matches best. Ah, and I'll show you a few techniques how to pick the categories the best way. But for fiction, Yeah, maybe it's a little bit more important, Uh, and yet you could do more research on that and see, actually, you can go to categories and see how their ranking and for a lot of fiction authors who really want to bank their book high in a certain category they get a specific tool that's called Bestseller ranking pro and last time. Actually, when I bought, it was $300. But now I just look there. It's $3 for six months, so maybe you just want to get it. Just use it. Ah, and for all the books that you have, and just two categories and then and then get rid of it. Yeah, I've been lifetime access for $300 but not a lifetime. Access a $700. Uh, you also I guess you can also use it and then get your money back from click bank. Uh, but that, you know, that's I don't know if that's really fair, if you're using it and it's benefiting you. And but yeah, anyway, that this is a good tool. I don't use the whole lot. I have to admit, I use it sometimes when I'm comparing categories. So, uh, not my biggest thing. Not my biggest secret that I make so much money as ideo. But if you are in fiction and if you're an author and if you're really or if you really want Teoh explore categories a bit better, this might be a handy tool to use and I'll show you how to use it. And I'll show you how to do category research without this. So, um, for example, let's say we want Teoh go to the It's going science fiction. Really young adults. We haven't talked about that Tina Young adult fiction. And then it shows here in Bestseller ranking Pro. How high All these books? Air ranking. So this one is ranking at one million. It's really bad. So this is the last cause that they had. They're all top one hundreds, right? So if you go to this, this is a top 100. There's always a top paid 100. There's a top free 100. Yeah, but they're only free for so long cause they're probably in KDP Select. But yeah, So here's the top 100. And as you can see, these are all in the top 100. And then you can even use Katie Spy to see the exact rankings of those books. And as you can see, they're not. Did all have that great keywords, but their ranking really high because they're high in a certain category. And so if you go deeper into a category. If you pick that specific category, there's a higher chance. Now, when you look at this, it gives you the top number one book. So that's if you really want to compete for that which I don't advise you to do. If you just small on, I'm not gonna go anywhere. Ah, and then the the number 20 and then the number 100 book so I could you could sort them this way. See, that's very way too low. So you don't want to be in that category because, oh, maybe for this one, you might rank really high. So if you're ranking at 100 in the top 100 you're not gonna medical on money. If you're ranking at even if book 20 it's just kind of a bad category. But if you are getting oh, no, See, this is still still 459. So you could sort that had this by by highest and lowest by cooking on it and instead these or the ranking like number 12 or 17. And that's just didn't saying there's, like, no way, Huh? So maybe you want to be somewhere in the middle and So when you when you have a book, maybe you just want to put it in. Of course you want to match it to like you can't just put it in a category that has nothing to do with your book. If you're writing about bullying, then you can't really say personal health model. Well, personal album, mind, Body and spirit, but not history. Europe, that doesn't work. But then, yeah, you could go to this one and then you could look that up. He just pulled up all the results and yeah, then you can see how easy it may be to rank in that category. But if you don't have bestseller ranking pro, that's totally fine, By the way, Best in the ranking Pro has also the physical book kind of gory rankings, so you can also look here. It's kind of nice, I think, even has audiobook. Yeah, that's a lot of analyzing. I understand that you don't always want to do that, and it's not as effective as keywords just saying anyway. So, yeah, you could look at the physical books, the Kindle books. It's kind of a handy tool if you want to over analyze it, especially if you're an author. Two categories. Matters Mawr than well, if if you're like doing fiction categories matter even more than, uh than the keywords, I think so, Yeah, you could take a look at that. There's a link of the bottom where you can get it if you're interested. Like I said, I don't use the whole lot. But, um, I'm starting to do more fiction, so remind us important future. And then you could just look at competitors. So if you're going for a crock Pot recipes book and you want to call your book corporate recipes just gold down, Look at the best seller drink. Okay, great. But then also look at the category. So cookbooks, meals, special plein says, Oh, logical books and wine. So then you just select something similar. So you could just go to a nonfiction, um, cooking. And the annoying thing about this is that these ones aren't always available in here. There are so many more categories in the Kindle store than one of the ones you can select. So if you want to, for example, if you can't spot, you cannot find special appliances in here on, see I can't already find it. Like food and wine. Special appliances like where is it? I don't see it in there. Do you see it? No. So so that's really annoying. What you gotta do that it's just find a category that matches the best. You could select two in there. You can still only select one and create space, but you could select the categories that match the best. And then when your book is published, you just send a message to Katie P or to create a patient. You say, Hey, um, I would like this. This book is in this category. It's wrong. But I would like you to change it, do that other category because and then just copy and paste like for example, you just copy and paste. I would like it to be in special appliances, this category. That's why I want to be yet and sometimes it does that automatically, but it doesn't always do it automatically. So if you see a certain category that you're like, Oh, this is less competitive, this is easier to rank or you see the imbecile ranking pro, then, yeah, by all means. Just contact them and say I want to change it because it wasn't available in here. God, and typically you want categories that are less competitive. Of course, that's it about categories. 15. Lesson 14 How to Optimize for Keywords in Ads: Hey, last video, almost last video. So the last thing I want to tell you is out to rank better for keywords. When when you're posting an ad and I have made a lot of money from ads, sometimes she can. Some ads just take off of some don't because it's so It's just a bunch of hit and miss. So basically, I've had adds that I had to spend $5 I only made $3 back some ants. I spent 2 $20 and I made $50 back. And but there's a few ads that I only put like 40 of $50 in, and it made $500 back. And so I really recommend you to use ads. But anyway, we're gonna look at that right now, so I usually pick sponsored products. There's also display ads, and I've made money with those two, by the way. But most times my profit margins were higher with sponsored products. So, for example, I got binge eating and I'm just going to select that book, and you know, this is just as easy as it is. You just still one or $2 or $3 per day. It doesn't matter. It's like to date range. I usually go till the end of month, so I can record everything at the end of the month and see how, how did. And then usually I just do 5 15 or 16 cents, whatever. It just depends on how much you want to spend on a click. And just because you bid 25 cents doesn't mean you're gonna spend 25 cents. You always like one cent or a little bit higher than the one that's that bids the highest. So if the highest bidder is 15 cents and you bid 25 cents, then you're probably going to spend about 16 cents or something for click. So so that's it. So usually I do automatic targeting a lot because it's worked for me, and it's just easier and faster. And that's what I like best. Of course, you have to have a little headline like Learn How to Stop Eating so Much and break the habit so you can lose weight and feel better about yourself. This book reveals the secrets OK, very nice. No, if you want to do automatic targeting, you totally do that and it works a lot of times. But sometimes maybe the automatic targeting is a little off. So let's see. Overcoming binge eating. That's a good key word for it, right? Food Nutrition Guide You know, maybe not so much. Ah, diet helps Self image Complete edition. See, that's a bad keyword. So you can if you want to take the time. And if you're really frugal, go over all these and just add them on like that. This is only as good. This will maybe not so much overcoming addiction, but that's very broad. So maybe you want to give her that. Have your own keywords. You know, you could do that. You could say eating addiction ad data. Now eating addiction is in there, so that's how you could be even more specific. Like I said, I usually do automatic. But if you're really frugal and you really want to save yourself some money and you want to be even more targeted and specific, then you can add the mirror manually. OK, so that's it. And see in the next video 16. Lesson 15 Wrap Up: okay, We come to the last lesson, and I'm not gonna add a lot more information in this lesson. But I was just gonna go over a little bit with you. And you can also find a pdf document at the bottom of this lesson so you can always look over it. So there's documents is not necessarily in the right order. There's, You know, sometimes people want to step by step thing, but you can do these steps in any number in any order. So I'm really just giving you pointers. And maybe you just need to go over these steps to double check. If something is right, by the way, is sometimes you can recognize a good market within minutes. It's it's not that complicated. Once you see the numbers and you just look at everything. So I'm just gonna go over this with you and a little bit. Just wanted to add one more thing. So, for example, Okay, So one more thing I wanted to point out about pricing is you You have to look at the numbers the right way. So, for example, talked in Bitcoin. And as you can see that a lot of books are ranking really high. So maybe it's a good, good double Jack. With the quotation marks, it might be a good markets. It's pretty big hype right now, but it's also good included pretty fast because it is a big hype. Everybody is talking about me and my neighbors are talking about Bitcoin. So they're like, Oh, you should invest in Bitcoin Yeah, on And I don't know, but that is the sole point. It might be a good market, but it might fill up fast, so you never know that. And, uh, what I wanted to point out in this last little tip is to not look at the books that are zero because they are on a free promo or there permanently free. And so you can't compare that ranking because there's two kinds of ranking. There's the paid Kindle store, and there's the Free Kindle store and the paid Kindle store in Free Kindle store. Both have their own ranking system, So if you're number one in the Free Kindle store, that doesn't matter that that doesn't mean that your books going to sell them. I've had books that were number 10 or 20 and free Kindle store really high, like that's probably the highest I've forgot. But then after that, they only sold a few copies per day and then afterward that they dropped like a bomb. So don't compare these. OK, so this one is drinking like, Whoa, 19,000. That's really good. No, it's not, because it zero So that's 19,000 in the free Kindle store. That's pretty bad, actually. This one, too. Oh, its ranking of number 2000. Yeah, in free Kindle store. So this number doesn't even add anything to your research. Okay, So if you if you these other ones deal, But the ones that are $0 don't even just don't even look at them just like, Oh, they're $0. That doesn't make any sense during the Free Kindle store, Not the paid one. And so that's how you look at that. So just pulling up some more results in trying to find another one. That's $0 but you get the points. Okay, let's go over what we taught in this course, and I talked a lot more than this, but this is just kind of the summary. This document is not the whole course like me showing you exactly how to do it and me going over the numbers with you and just, you know, having you look over my shoulder kind of thing. That is the most value in this course. But if you want to just check some things and you like, you want to go over things that I told you, and you don't want to go through all the videos again. Here are some of the most important things that you can learn from this video course. So make sure to get Katie Spy. Just always get it, because it's gonna take you to save you so much time and you'll be able to research the numbers better looking to kindle store type of keywords. See what else pops up in search bar. Take those keywords into account. So if something is something else pops up. Think about that, too. That could be an option. Look at the search results in a Kindle store. So right there, that's your competition. My recommendation is not to go for key words that have several hundreds of competitors, not civil thousands. Unless you have a really big book, really big bundle or multiple books or you just gonna rocket, then short, go for it, or if everybody's making money, even the people on the 10th of 20th page in that So so it just depends Okay for fiction, look more specifically for genres and categories. It's more important for fiction. Look at those stills ranking the page numbers, the price and a title. So not just a ranking. Okay, see which titles are exactly the key words you want to compete with and which ones are creative, catchy titles. So there's a difference. Okay, so there's self publishers, and there's traditionally published ones. Make sure that you know how you're kinda how you're probably going to bank if you are self published based on these things determine whether or not a lot of them are self published. And if the ones that are self published are making a lot of money, if most of them are making some money, the self published authors are making money. It might be a good market double. Check this by putting the key word in quotation marks. I showed you that if you see books for that keyword rank higher for that keyword, but lower in the paid Amazon store. That's a big warning sign. I showed you that with samurai Fancy was ranking highest for that keyword, but it was ranking really low in the Amazon store. So it means that people aren't really looking for that keyword. Okay, making money typically means ah, higher banking than 200 thousands. So, for example, if a lot of books are raking at 100,000 or 150,000 just could be a good market if higher, even better than my butt. Denim might also be more competitive. Really? Read the numbers in kennels in Katie Spy. Okay, don't just look at those five books and make money s. Oh, that must be a good market. No, look at the title. Look at the look at Don't look too much of the reviews or the estimated sales are estimated revenue. And look at the page numbers. How big those books are. Look at the titles. Are they traditionally published? Are they famous? People look at the ranking that and look at the pricing. Ah, how expensive are they? And is that why they're selling so well or not? You know, try to really understand what's going on in the market. Try to really get an understanding of what's happening, you know? Why are these books selling? Oh, this book's ranking with my high. It's selling really well. Why, Okay, why? That's what you need to figure out because they have a lot of reviews. Probably not. Maybe because they just got mo mentum. Maybe because it's really good cover may, because it's a bundle. Maybe because he's just famous and there's no way to compete. Okay, Finding little niches with less competitive keywords usually pays off. Look at the competition in books just to get the results. Just a quick glance and inaudible dot com store, Sometimes audible, is a gold mine because people there's so many publishers. I can't tell you how many publishers just don't put their book out there as an audiobook. I don't understand why. I mean, if you're a cheapskate, do your royalty share. If you're ah, if you're willing to invest money, just pay 50 bucks or a pain, however much you want to pay for, for for an hour of narrating and you'll get your money back, I promise so, yeah. Also look at the audible com store make sure to put your books on all three different platforms, so I just said, Could you never know which one is going to take off most? Some people, some books of mine sell better on create space, some better on Kindle and some better inaudible. You know, you just never know it. Fiction typically sells better as e books on the audio books for nonfiction. All three platforms could work, but they typically sell better as paper packs. So that's that's what everybody's experienced for a fiction. It's even more important to build families to make your old book series so they don't get the next and next don't clutter your subtitle, The keywords and all these brackets with some people. Dio Subtitles in nonfiction tried to combine keywords from the Katie Spy Cloud and from what pops up in the search bar. Okay, so those two things you can use I don't think it matters a whole lot if you want to wreck for a keyword but also for less competitive, longer keyword make the keywords your title and the ATAC. You were there first word in your subtitle. So, for example, you want bank for weight loss. But also for weight loss diets, then make it weight loss. Subtitle Diet and then for beginners or whatever for fiction. You can put in brackets like Epic Fancy, Siri's Book One or something like that to just kind of get the key word in the subtitle Out there. It may help a little bit. It's not the most important thing, but it may help a little bit for the relevancy. Be creative foodstuff title and subtitle. Because that's what fiction readers want for nonfiction make the exact words a keyword, nothing less that make the exact keywords your title. Nothing more, nothing less spying the competition you can. You can look a bundle box at two and one you can look up also bought titles. You got that sponsored sponsored ads at the bottom. Stuff like that, you can come up with ideas by looking on Google just for hobbies, lists, niches, historical stuff, A lot of information out there that might be a somber or a niche that you could put a book out there for Amazon. You could look at competitors for key words. If you want to do fiction. Bestseller ranking pro might come in handy so I'll put a link of that. If you're not sure about the fiction drama, I recommend getting Kale. ITICs actually bought some of those, and I bought a bestseller ranking pro to I'm just saying, like, other used all the time and just use it occasionally. But some people like to use all the time analytics. I loved some of those reports. I got, like, four reports. One of them was like, Oh, that's a dud because that's not a good market anyway. And then another ones like, Yeah, okay, that's kind of nice, but only if you put these keywords in and it's still kind of competitive. And then I found one marketing like, Oh, this is such an awesome market. Low competition, High demand is just crazy. It's like almost like it's undiscovered. So some of these reports do point you in the right direction. Try to find multiple keywords and one niche. Think about what else people might buy. So they're not gonna buy meditation and then meditation of beginners. But they might, by meditation and a book about mindfulness and a book about yoga and a book about how to increase your spirituality or something like that right? So they're different. That need to be something different, Not something almost the same. This is Godfrey. Books and ranking just told you that the freaking the store is very different from the paid one, and that's it. So as you can see, there's a lot to it. It may be a little overwhelming sometimes, but seriously, the most important thing is to Sils ranking. But then look at why those books are selling. Look at how much And then and then the results, the competition, the results is the competition Sills ranking used to demands to look at the demand and a competition and then and take all these other little things into account. I don't always research a keyword for hours and hours. You don't need to do that. Sometimes you can find a cure like this looks pretty good. And then you just compare Audible. You compare a few other things You look kind of at the pages two and a few other things and then within five or 10 or 20 minutes, you found a profitable key work. So it doesn't really have to take that long. I'm just saying all these things are kind of related to it. So it's not an absolute science. But with all these things in mind, you can determine whether keyword is good or not. Plus, you might look at some of your books and say, Oh, I thought this keywords it was going to sell Well, I thought this was a good keyword, not of my books out there. It's not selling anything and I don't understand why, because this is what they taught me and other courses. Or this is what I looked up on YouTube, and I never understood all this stuff. It may just be related to the fact that it's too competitive or that their best selling authors, and not just self publishers like you and me or, you know, that they got more momentum or that they you know, there's other things things stand maybe in your books aren't selling well. Or maybe it's one of those typical genres that sells better on Kindle or on one of the other platforms. Okay, thank you again for buying this course. Please refer this course of other people. I am okay with everybody having this valuable information. As long as I get some sales for it. Ah, you can find me a click bank and you could get an affiliate link for this course so you can actually get 50% of the sales. So if somebody buys it through your link, you get half of the money, what they would spend on the course. And so that way you could make a little bit extra to You could promote it on YouTube or on your blogger or whatever, or on Facebook referred to friends. So be sure the refer this course, the other people, so you could make some money. I could makes money, and so people can do better keyword research not be misled. So thanks again for buying and we'll talk to you later.