Self-Publish a Best Selling Book | Peggy Dean | Skillshare

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Self-Publish a Best Selling Book

teacher avatar Peggy Dean, Top Teacher | The Pigeon Letters

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (39m)
    • 1. Introduction

      1:21
    • 2. How to Choose a Unique Topic

      1:54
    • 3. How to Structure Your Content

      3:36
    • 4. Staying True to Your Style

      1:11
    • 5. Why Createspace?

      1:57
    • 6. The Createspace Dashboard

      4:02
    • 7. Formatting Your Book

      11:57
    • 8. Distribution

      2:36
    • 9. Pricing

      2:11
    • 10. Create a Successful Marketing Strategy

      3:29
    • 11. Self -vs- Traditional Publishing

      3:39
    • 12. Ready, Set, YOUR TURN

      0:47
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About This Class

This class will take you step-by-step through the process of creating a self-published title including guidance on many factors that will determine your book's success right off the bat. I've had SO many questions about how I did just that. How did I do it? Where did I start? How did I distribute my books? How did I make my self-published books best sellers? How do I format my file? Any mistakes learned along the way? What are the pros/cons to self-pub vs traditional pub? Well, I promised I’d come back with these answers, and what better time than when I graduated from self-publishing and moved into the world of traditional publishers?!

We'll cover:

  • Brainstorming ideas for the best title and content
  • How to stay true to your own voice
  • How to stand apart from competition
  • How to add unique value to a book
  • How to properly format your book files
  • How to get easy distribution (including Amazon Prime)
  • How to pitch your book to traditional publishers
  • How to network and promote your book
  • How to ensure your book is a #1 New Release

The information in this short class will leave you ready to begin a project of your very own and to embrace your voice and own your confidence that the world wants to hear what you have to say!

As an author that has best-selling books via self-publishing, I can confidently say that I know the methods behind making sure that your book is a success and I'm so happy to be sharing my tips with you!

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Meet Your Teacher

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Peggy Dean

Top Teacher | The Pigeon Letters

Top Teacher

 

Hey hey! I'm Peggy. I'm native to the Pacific Northwest and I love all things creative. From a young age I was dipping everything I could into the arts. I've dabbled in quite an abundance of varieties, such as ballet, fire dancing, crafting, graphic design, traditional calligraphy, hand lettering, painting with acrylics and watercolors, illustrating, creative writing, jazz, you name it. If it's something involving being artistic, I've probably cycled through it a time or two (or 700).

 

I'm thrilled to be sharing them with you! Visit my Instagram for daily inspiration: @thepigeonletters, and subscribe to my blog for freebies and updates.

I'm an author of the best selling books - Nature Drawing & Watercolor, The Ultimate Brush Letterin... See full profile

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Transcripts

1. Introduction: Hey everybody, I'm Peggy Dean and I am the author of The Ultimate Brush Lettering Guide and Botanical Line Drawing. In this class, I'm going to talk about my process on how I went in to writing these books and then getting themselves published, how they became best sellers so quickly and how today they've now been re-released with traditional publishing. This class is really great for anybody who's looking for information on how to get your project out there into the hands of passionate creatives or even just people that loved to read any book idea that you have. We're going to cover ,the ins and outs on how to format that and get your files uploaded to reach a broad audience via Amazon Prime, which is pretty much the biggest retailer there is. We'll talk about distribution, we'll talk about file formatting, we'll talk about ideas, we'll talk about brainstorming, networking, how to reach out to publishers eventually, if that's where you want to go, how to create bestsellers quickly, how to create number 1 New Releases. These are things that I have personal experience with and I'm so excited to share with you because if you have a dream, you can make it happen and it really can't happen overnight. 2. How to Choose a Unique Topic: The first thing that I'll say is yes, there's absolutely room for everybody, and everyone has something unique and clever, and witty, and informational to say. Where you want to be careful in your planning stages, is to make sure that you understand your topics, needs, markets, and who you are going to cater to, and within that community, what already exists, so the big important thing from the very beginning is to do plenty of research to find out what's already on the market, what are things that might be competition to you? What are some existing books on the shelves already that might be considered competitors? My suggestion to you is to grab those books and take them home, and sticky note every single page that you might have a thought about, because the idea here is that, you want to create a book that sets apart from anybody else's. You want something of value. You want something that's going to explain things in a way that isn't already explained in the mass production of books. You want content that doesn't duplicate or repeats, or feel like you're reading something that you already know or you've already heard of or isn't unique. Basically, you want a topic that's going to be very unique to your audience, that they will walk away from having enjoyed their experience with your book. You want to think about your topic, you want to think about your niche market, you want to think about, is that topic overly saturated? If it is, how can you differentiate your book from the ones that are already in existence? What will set it apart? This is where you can find topics, find paragraphs, find lessons, whatever your book may be covering, you can see exactly how it was broken down and why and how you are going to put value in the way that you're going to write it. 3. How to Structure Your Content: Once you decide on the perfect topic for your book, think about how you want to structure it. What type of content are you going to put inside of your book? How is it going to be laid out? This is something that can happen organically as you write. It can also happen in a table of contents that's preliminary. If you're like me, I'm one of those people that table of contents comes at the very end. My brain will go all over the place and I have a really hard time following an outline and staying within guidelines even if I set them myself. The creative mind I think, especially people that are writers, some people can do it, but sometimes it just has to flow organically as you go. Think about how you want to plan this out. Think about what you want to put into your book, if it's going to have artwork in it or pictures, illustrations, anything like that. If it's just going to be words, how you want to set that up with text. There are some really clever books out there that have used typeface to their advantage, which can make things a lot more interesting to read. However, it might not cater to the mass market, in which case, you might want to consider depending on what type of book you're putting out there. These are things to think about when it's time to build your layout and build the interior content. I recommend starting off with some bullet points. I ended up buying a notebook that I use to plan out my book, my very first book. I'm laughing inside me because it's not a pretty notebook is a hot mess. My notes are all over the place, they are disorganized. But what it's doing is getting your thoughts on paper. Everybody has a way of note taking, whether it is the lack of OA or away. Getting these bullet points out of your mind on paper will help you to continue to return to them. Then you can create a topic with subtopics and so on and continue building off of that. If you're creating a fictitious character, let's talk about name options. Let's talk about what type of individual they are. Let's talk about what they might wear, what they look like in your minds, what their voice might sound like, whether it's relevant to the text or not, or you're going to included or not included. But you're painting a picture in your mind on how you are going to portray these people. If you're doing a lesson based book like the ultimate brush lettering guide or botanical line-drawing. Think about the way that you want to break things up. Brush lettering has got, it builds on itself as it goes and it talks about fundamentals and moves them to the next, but then they have subtopics. Whereas the tunnel, the line drawing doesn't have a lot going on. It's got four sections and you jump right in. These are things to think about when you're structuring your books. Again, my best recommendation is to get your note taking ready and have this available to you at any time. Because the brainstorming part of things, will jump start the planning process. If you have your notebook handy, then you can jot that down. I say notebook versus doing notes in your phone because it's something that's tactile. There is something about writing notes on a piece of paper and the way that you can build off of them, it's almost like you can create mind maps. You know, you have a topic and you just draw a line and then you can draw a line off of that and draw a line off of that and just have subtopics or where that might take you. These are ways to get your thoughts on paper. Think about structure and think about content and then once you have that ready to go, you can start writing. 4. Staying True to Your Style: We live in a modern world, which means people want to hear your voice. When you read, even before the modern world, you can sit down and start reading a book, and some of the best authors, you can hear their voice and the way that they think and articulate things in simple text. when you're writing, you want to put yourself into it and you want to put your personality into it. If you're writing a fiction novel, you're going to want personality in these characters. This is probably something I don't need to tell you if you are a writer already, but something to think about, especially if it's your first time embarking on a book writing excursion. But I mean, anything that you are narrating or explaining, let's say in my instance, when I did a how-to book, you want to have personality in it and you want to be relatable. You want people to feel like they're sitting next to you and going on the journey with you rather than reading a boring narrative. 5. Why Createspace?: If you are on the computer and have googled 'self-publishing,' then you will know that there are a plethora of options when it comes to self-publishing hosts, if you will, companies that will print your book on your behalf. There's pluses and minuses to all of them, in this class we are going to focus on CreateSpace, and the reason why is because that is the company that I have used and have personal experience with navigating, and can confidently say that I know most of the ins and outs behind this service. Could be because I'm really bad at following directions and it took me a lot of trial and error to figure out very simple things. What I will say is that if you ever need to make a call into their service line, then you will discover very quickly that all of them are very competent, very friendly, and very helpful. I was very impressed every single time, which is not what you would expect when you call into a customer service hot-line. Especially if you plug in your number and they're the ones that call you. You don't expect that, but yeah, they're fantastic. It's a great company, I love it. They are Amazon's sister company, so it's the self-publishing platform within Amazon's umbrella, and they make it very simple and easy to use. The biggest selling point for me when looking into this was the accessibility factor, and knowing that I did not have to have any inventory at all, but rather my books would be printed on demand as soon as they were ordered, but they were still available for Prime today shipping, which you can't really go wrong with that, especially in this day and age when we have zero patience. So that really helped with distribution, but it also helped with the convenience factor of getting into people's hands sooner than later. 6. The Createspace Dashboard: I'm going to walk you through the beginning of create space and what to expect as you're looking through and navigating this website for the first time. It's just create space.com. It'll pull up this page where it's easy to sign up for an account. Now I already have one so I'm just going to log in and it will take me to my dashboard. Now, these are the books that I have, they say available. I actually have all of these books toggled off, so the distribution is off, but they do exist in my dashboard as being available. Although you'll see that I haven't made any sales and it was about four months ago that I stopped and toggled all of those off, because my books for being re-released with a traditional publisher so I have not allowed any sales other than this balance is probably something that Amazon already had printed. They were just selling the rest of that and getting that out of their inventory. That's probably what that is, but once you have a title available, it will look like this and then you can click on them and be able to see more information on that specifically. You have title information ISBN, interior covered and then, you're completing the setup and this is just going to take you through the process, which we will do in a future video. But in the meantime, I want to show you how it's so easy to just add a title just by clicking here. If I were to click "Add new title" you're going to say the name of your project, you're going to say what it is that you're creating, which is most likely a paperback. The thing to know about create space is that unfortunately there are not very many options when it comes to the finish of the book. You're going to have a paperback and you can choose between a mat, which is kind of a velvety matt cover or a glossy cover. Then the paper on the inside, you just get to choose whether it is that, ivory white color, or if it's going to be a bright white. The paper itself does not, vary. That was one of the disappointments that I had when I first self-published, I didn't like the paper on the inside. That's it's just something that you can't control with some of these companies create space being one of them. You do however gets to have the option of how to size the project, so, will get into all of that shortly and guided and experts, so you can do a step-by-step guided, setup process which makes things very easy. In the meantime I just want to give you this quick overview so, my memory dashboard, this is what that looks like. Then the nice thing is I'm going to go into something that I've never sold. This is actually where I created my workbooks, for my workshops. This has never been available on the market. I can get information on this particular book, by going through these tracking sales and finding. You can download reports, so if you say run new report, you can choose exactly what it is that you want to find and then run the report and find exactly what your sales were for those particular times, which is really nice and helpful. I'm going back to member dashboard. Then, if you look at royalty balance, you can say details and then you can see that it is also available Euros and British pounds. Automatically it will go into those, distribution networks as well which is, also very convenient. Then you can look up your information, royalty by title, by channel, by product, which would be like the audio book. But this will usually be a paperback, for publishing and then royalty details payment history. You have all of this information right at your fingertips. Let's jump into actually building the project. 7. Formatting Your Book: I'm going to start this project that we briefly went over. This is my sample, and I was entitle information here, so breaking all of this down, your title should be something that is catchy, that is quick, that is easy to understand, but we'll also work well with search results, when someone searching for your title. Your subtitle should have a little more descriptive information, which will help with search terms when looking at books. Your name, you're the author, any contributors that you might have. If it's a series, you can say this book is part of a series. If you want to do a title or, you just want to do a volume. This is something that I did with my cacti, and succulent version of botanical line drawing, which is actually out of print now, and then your language publication date, and that is when you are putting it on the market, so this is something that you have the luxury of choosing, so I'm going to say, saving continue, and now I am going to choose my ISBN. Your ISBN is like your books bar-code only it is never going to change, so bar-codes might change depending on what store they end up in, but the ISBN for books always stays the same, so when that is applied to the bar-code, it will always ring up as your book, which is really cool. If you end up doing a custom ISBN, I would go to bowker's website, and you can through bowker's website, I will show you here. Remember if it's just bowker.com, so through this website you can choose to get a one ISBN, or several, so if you go to authors here, ISBN United States is where I am, or identifier services. I don't remember which one of these it was. See it just takes me to the same thing. Order ISBN, and then here is where this option is, if you buy one, it's a $125, but you can buy 10 for 295, so if you see yourself ever writing more than one book. You're basically paying the price just a little bit over what two ISBN would be, but you get ten, so I'd say that this is the better value. It looks like a big price, I understand. It's scary, but the benefit of having ISBNs that are outside of the create space ISBN, which is free. Is that this is going to work in many different areas of distributions, so if you do end up in a bookstore, that ISBN is good to go, or as create space won't be as accessible, so the create space you'll see that it can only be used with the independent publishing platform. Whereas, not this one, but the providing your own. Bowker local ISBN agency. it'll be everywhere. Your imprint name also, this can be your own, because the imprint is basically like, where it's published through, minus just the pigeon letters, or the organization that you belong to. Which personalize it a bit more, but always create space, you can go that route if you decide to. Which makes it easy because it is free, and if you're not trying to get on a bigger platform with this self-published book, then you can go this route, and be good to go for free. I'm just going to click the free one for now because this is a sample. I just want to show you how that's going to look. It's locked in, it can't be changed. This is the ISBN, it's done that fast. I'm going to say continue, and then this is where we go back to that interior area, so this is where you upload the interior file, so I'm going to choose black, and white on white paper. My file size, this is important to know when you're putting it in, so I'm going to choose this size seven by 10, and then I'm going to just upload. I know that I have this file, so I'm going to upload botanical line drawing, run automated print checks, and what this is going to do, is give you the option of checking before you submit your files for review. Which will give you the opportunity to fix anything before you have to wait the 24 hours that it will take for them to review, and either approve, or reject your file, and also selecting the option to end my files before the end of the page. Whereas this would be better for a beautiful coffee table picture book. I've got that set, and I'm going to say, save, and it will take quite a while for this to upload. Sometimes you might even encounter a freeze every once in a while, but bear with it. Go get a cup of coffee, and come back, and shouldn't be uploaded. As you can see, the automated print check has started. You can either wait for this process, or you can start working on the book cover, so I'm going to click on that, and you can build your own cover online, or you can upload a print ready cover. We talked about how to prepare the print ready cover. It does need to be in a PDF, so as soon as that's ready, you can click here, and upload it, or you can use their cover creator, so let's launch that, and let's see what that looks like. This is where you can choose from a template, and it can be very simple, so I'm just going to choose this guy, or you could look through their pages as well. I'll just grab this one, and then I'm not going to make this pretty you guys. I'm just doing this to show you, so it pushes in your book title. This is like, supposedly my author name because it's sample, but you can make this say, whatever you want. How come that didn't apply? That's going to re-upload like that, and then you can make that whatever you want, change the image, and so on. Here's your spine, everything's laid out for you. This is where the publisher logo will go. You can upload that, the bar-code, so it's going to show you all of these things that you have to complete, so I can choose different themes. Obviously, you can make this look a lot nicer, but I am just for the sake of showing you. We're going to go over how this is going to go, so samples supposedly the title of my book. Subtitle that's where you can enter your subtitle. Say apply, it should show up. Say next author, I have that already. Front cover image, we're going to just for now use one of theirs, or you can upload your own, but cover quote that will be up here. You can enter whatever you'd like, say next, and then your author photo, you can add an author photo right here, so I'm just going to say, not visible to take that away. Say next, and then the back cover text, say whatever we want in here, and then next your publisher logo. Just because I'm not uploading anything, I'm going to take that off, but you can upload a logo if you want to, and then whatever color that you want the main book to be, or the main part of the book to be. You can change that if you want to. Secondary color is white here, but let's say I want it to be bright orange, you can change that, and then you can change the font color. I'm just going to say next. It's telling me I didn't do two things, what is it? The front cover image, so let's go with theirs. I'm just going to go with animals, birds, the first thing that I find. That's there, and then I'm going to say, next. There we go. Then this one, back cover quote, [inaudible] wants me to do my own. There it is a wonderful quote, and done say next, we're done, so submit cover. That is going to be uploaded, and this part doesn't take nearly as long. There's my cover, and it's done, and I'm going to say complete cover, and now it's going into the cover section where it's asking me to selective finished for the book cover, so we've got matte, or glossy. I am a matte fan. If you have one of my original books, then you will know exactly what that feels like. It's a velvety matte finish, and then you can make any changes to it here, or you can press save. My interior, let's check on that. It does e-mail you when you have an automated print check, and it's ready, so this is ready. I didn't check my e-mail to know that, but it will give you an alert when it's ready, so I'm going to say, launch interior reviewer, and this is really helpful because you can jump to exactly where it is finding the problem. I'm not surprised. I had so many problems with this. We're going to say gets started, and then already it's an issue because I chose the wrong file size, but don't care. Trim sizes is incorrect, got it. This image is outside the margins, and then you can see all of these page numbers that are outside of the margins, and then it's going to show you where, so my numbers here, but this is also because I chose the wrong page. The wrong trim size, but just as an example, so you'll see this is what the interior looks like, and you can flip the page really easily, and see how that's way far out, so it's going to show you anything that's outside of that. I'm going to make this smaller, and then size different than expression. That's basically what it'll show you, and then what you can do, is fix the issue, and then re-upload the file. Do this again, and then you can make sure that everything looks right before you submit it, so I'm just going to say ignore issues, and save. Which is basically me doing exactly that, and ignoring the issues already, so I'm ignoring issues, and continue. Completing the setup is where I'm at in this process, so this is where you press submit files for review, and this is when you will submit it, and then as soon as it's approved. It will be available to purchase, and that it's literally that fast. I'm now going to submit this because how embarrassing would that have been, so then it'll go into file a review and, then once they approve your file, you will have the option to order a couple of copies of your book to proof it, and you can go through, and make sure that everything looks like it should before you make it available, or you can just do an online proof like what we just looked at, and see if everything looks good to you, and then you can just say, it's time to make it available. 8. Distribution: In the meantime, when you choose your distribution channels, you'll go to "Distribute" and you'll go to "Channels". The standard distribution includes Amazon. When you have Amazon selected, there is nothing extra that you have to do to get onto Amazon Prime, it will just be available right away. It takes about 3-5 days after you press "Publisher make available", or whatever that magic button is, for it to show up. Sometimes though, I've had it to where it's shown up the very next day and I was totally not ready, I was like, well, it looks like we really have an early launch. The other part is that you can distribute in libraries and CreateSpace Direct. What that is, people can go to the CreateSpace website and order directly from there. Then, Bookstores and Online Retailers, you do need that valid BISAC code, you can do that by clicking here. What that means is, you're going to basically categorize your book. This is my description. The category you'll see here, "Choose Category", mine would be art and then you can go to, that should be reference, techniques, and then mine is drawing. I go to "Drawing", choose that category, "English", country of publication, I'm in the US, then keywords, sample, sample, sample. If it contains adult content, you would click here, if it doesn't, cool, "Large Print". If it is something, if it's a book that is available like this version is in large print, you could click that so that if somebody's looking for large print books in their search, yours will come up. But then I say "Save & Continue". Then, from there, this is the next section. What this alert is telling me is that I need to finish the setup before I can publish on Kindle. It automatically prompts you to also publish on Kindle, which is cool. You don't have to go through loops to try to figure out how to do that because it's just linked, which is really convenient. I'm going go back to "Channels" now. You'll see that, now that I have that code, the category in there, I can now select "Bookstores and Online Retailers", which is cool. Let's go to the next part which we'll cover pricing. 9. Pricing: This is where we set our price, and the minimum that it will allow me to do because of how many pages there are in my specifications is $8.60. I'm going to go with 19.99, and then, when you press Calculate, what that's doing is it's going to show you exactly what you're going to make on your side for each sale. My 19.99 book, I think it was a little over 200 pages will make me $8.55 each sale. That's on Amazon. The expanded distribution, which is the extras so the bookstores is create space, Library, selection, those things you'll make only 4.55 offer. Then this is here where we have the British pounds and then the Euros. You can set these yourself or you can have it just calculate based off of the US price to round it out, you could do something like, oh, here we are. Like 15.99 or even just 15 even, something like that, calculate it, it's going to show you what you're going to make in pounds and then it's, you can just Google the conversion if you don't know off the top of your head, but that it'll show you that. Save and continue once you have this ready to go. Then from here, you're basically done. See all these check marks are done, you can't publish on Kindle yet, because your book is incomplete because you need to submit the files first. You have to do it under Setup, here we go, Complete Setup. That's where you have to do that. Submit Files for Review, you're done, walkaway, go have a good dinner, I said celebrate, then hopefully you won't come back to a rejected file, but hopefully that everything goes smoothly and gets taken care of and you are immediately approved and then you can get your book and it is that fast. 10. Create a Successful Marketing Strategy: Let's talk about how you can make your book an instant success. There are things that you will need to have ready to go as soon as your book becomes live and available for people to purchase. There's nothing worse than launching your book and having it sit there and it's not purchased, it's not reviewed. You just put in all of this hard work but nothing is happening from it. The best, best, best number 1 thing that's going to help you in your book success, is to have reviews from the very beginning. What I recommend doing for this, there are a few ways that you can do this. I would gather about 20 or so people, who you will send your book to free of charge for them to skim through, to read thoroughly however they want to go about doing it, till they get a really good idea of what your book is all about in exchange for a candid review. You always want to specify that you're looking for an honest review, but to get these books to people, the trick is you don't have anything to show them except for your PDF file. It's totally fine to get that to friends and family, but why wouldn't you want to give somebody the book, the tactile book in their hands so they can really experience the full product for themselves. It'll be tricky because when your files are approved, you will only be allowed a couple of copies to order as samples. So if you want to get this out to 20 people, that'll be hard to do with only two and you don't want to circulate that around. The best thing to do is to approve the files when you're ready to, but don't select any of the distribution areas. Well, you gave us the option to distribute to Amazon, to create space, to libraries, to bookstores, have those all toggled off because when you press approve, it's creating it and making it available, but it's not distributed anywhere. But it exists. That means that because it's been approved, even though it's available, it's not distributed. Because it's available, you are able to order as many copies as you want. Then order some copies and get them out to people who are willing to review it for you, and get this prepped. Get them ready to go, let them know when the launch date is, when you plan on making this public on Amazon because as soon as launch date hits, you can let them know, "Hey, it's launch day. This is really exciting. Thank you so much again. Your review is much appreciated." If you could get that up right, meow. Because the minute that you start getting reviews coming in, all of a sudden, your book gets pushed up to the top and it's suddenly a number 1 new release because people are already paying so much attention to it. This is crucial for the life of your book in the beginning, as far as marketing goes. Having people on your side, having people to support you from the very beginning, will get it into the eyes of other people. Another thing that you can do, is reach out to book review bloggers, people with bigger names in the industry, offer them a copy. A lot of these people love to review books. It's worth it because it will get in front of a larger audience and it's a curated audience. So whoever you end up reaching out to, they have a curated audience that's specific, following them for that reason, and then suddenly your book is the focus film. Boom. 11. Self -vs- Traditional Publishing: The difference between self-publishing and traditional publishing can vary in pros and cons on each side, such as distribution and also on the amount of royalties that you're going to make, which means the amount that you'll make on each book sale. Let's say you go through this entire process and you've built up an amazing book that you actually decide that you want to take to a traditional publisher, that is when it's a good idea to research and pick your favorite publishers and reach out to them, because it never hurts to go big. What you'll want to do is create a presentation for them. Let them know why you've chosen them, let them know who you are, let them know what you're doing outside of your book, what you've accomplished if that is applicable, let them know why you've chosen their publisher, how it fits with your vision, and then you'll want to attach a brief 30,40 pages is great. It gives them something to go over to really give them an idea of what they're going to experience in your content that you've created. You'll want to give them time to review these. These publishers don't accept unsolicited projects or they might, and it just might take a while. A lot of times when you research these options and find out how to submit your files, it'll explain exactly what their process is, how long it might take them. What I would recommend doing is when you see those dates, if you see this might take six weeks. You might follow up at week five and just let them know you wanted to loop back in that you're excited to hear their response. Let's say you go the self-publishing route and then you get a bunch of publishers coming out you wanting to re-release your book under their name. That's an opportunity for you to research that publisher, you might not have heard of them. Don't decline something because you haven't, because a lot of these publishers are imprints of other large ones and they might be really great to work with. The nice thing about these boutique imprints is that you're getting a lot more catered experiences with a great team who's really devoted to you, who is also supported by a bigger publishing house. You can also look up forums on authors who were very candid and transparent about their experiences, about the publishers that they work with. You might find that you shouldn't work with one that reached out to you it could save you from getting stuck in a situation that you might not want to be stuck in, so these are also things to way. There's also the option of, if you have a successful self-published book, think about what is going to determine whether you should go the traditional publishing route or not. In my instance, it was a very personal decision. It was a branding decision as a whole. I wanted better quality and I want a distribution in bookstores. Overall, the big picture looks a lot more polished if that makes sense. So these are things to think about if you do decide to go that route, this is something I get asked a lot, so I wanted to explain my thought process there. So and at the end of the day though, you should please feel empowered because you have all of the control over your experience, over your journey. If you put the effort in, then you will be able to get this beautiful idea that you came up with in a tactile item and into people's hands to share an experience with you, which is a really magical thing. 12. Ready, Set, YOUR TURN: Alright guys, that is a good jump-start into how to self publish. I'm really hoping that that was helpful to get you motivated to get started on your big project because I promise you, it feels so good the minute that you have a book that you created in your hands, it's amazing. I wish you the best in this journey, and if you do end up going this route, please share in the project tab, I want to see it. Even if you're working on it, let's see your step by step and things that you've encountered because there are many different ways and avenues that you can approach this subject matter. I can't wait to hear your thoughts, I can't wait to see your progress, and I will see you next time.