Search Engine Optimization (SEO) Best Practices

Kimberly Portuondo, Digital Marketing, Web Design, and SEO Expert

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11 Videos (26m)
    • Intro

    • Your Assignment

    • Selecting Your Keywords

    • Mapping Your Site

    • Selecting Keywords for Each Page

    • Drafting Page Titles

    • Drafting Your Page Descriptions

    • Modifying Your Web Content

    • Implementing Your Optimizations

    • Measuring Your Results

    • Final Thoughts


About This Class

Learn how to optimize your website and blog posts for search engines. This class is for anyone looking to improve their web presence. There is no prior experience required for this class, however you will need the ability to modify (or have your web developer modify) the page titles and page descriptions on your website.

In this class you will learn:

  • What SEO is
  • Why SEO is important for your business
  • The difference between organic and paid SEO
  • How to optimize your website and blog for search engines
  • How to measure your efforts to ensure they are working as desired

4 of 4 students recommendSee All

A very daunting topic for beginners is made easier with quick lessons and very helpful resources.





Kimberly Portuondo

Digital Marketing, Web Design, and SEO Expert

My passion is to come up with creative ways to make companies stand out in the digital marketplace. There is no quick fix or simple answer for success in this arena. Each company is different and should have a unique marketing strategy to manage its online reputation.

I've been feeding my passion for all things marketing since starting my first internship at FSU. After working for a few firms to hone my marketing, web design, social media, and SEO skills, I decided to start KP Kreative...

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