Scale Your Business With Web Analytics, Usability & Conversion Strategy (Part I) | Christine Maisel | Skillshare

Scale Your Business With Web Analytics, Usability & Conversion Strategy (Part I)

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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28 Lessons (1h 56m)
    • 1. Introduction to Instructor and Course Topic

      1:51
    • 2. What is web analytics, usability and conversion updated

      1:56
    • 3. Section Intro: Web Analytics

      0:26
    • 4. Is web analysis worth the trouble

      1:02
    • 5. Options for tracking your web analytics

      5:57
    • 6. Get started web analytics

      7:07
    • 7. Navigating the basic metrics

      7:05
    • 8. Reviewing your website analytics

      1:29
    • 9. Your action steps

      0:28
    • 10. Creating Your Website Goals & Measurement Plan

      0:43
    • 11. How to create a measurement plan and what to measure

      4:01
    • 12. Using key performance indicators to track your progress

      9:58
    • 13. Tracking your website and business goals

      7:06
    • 14. Using visitor segmentation to understand the different types of visitors

      2:43
    • 15. How to use funnel visualization to see how visitors go through your sales process

      4:44
    • 16. Specific analytics for e commerce sites

      5:41
    • 17. Additional metrics to set up and track

      2:25
    • 18. Making Web Analytics Actionable

      0:28
    • 19. How to set up and use actionable web analytics reports

      6:15
    • 20. Creating custom web analytic reports to match your business goals

      7:32
    • 21. Integrating analytics into your business

      1:54
    • 22. Common mistakes to be aware of

      7:25
    • 23. Usability & User Experience

      0:31
    • 24. The difference between usability and user experience (UX)

      2:35
    • 25. Winning principles of website usability

      9:11
    • 26. Winning principles of website usability continued

      6:55
    • 27. What bounce rate tells you about your site's UX & how to improve engagement

      5:24
    • 28. Tools for usability testing

      2:55
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

6 of 6 students recommend this class
Always recommend Christine
Lily D.

TH3 N3XT L4G OF YOUR WOND3RFUL JOURN3Y.

Cannot wait for part 2! great stuff as usual!
Hi Christine, You are unarguably the best! This course is timely, just started working on launching my site this week. Thank you.