Scale Your Business With Web Analytics, Usability & Conversion Strategy (Part I) | Christine Maisel | Skillshare

Scale Your Business With Web Analytics, Usability & Conversion Strategy (Part I)

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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28 Lessons (1h 56m)
    • 1. Introduction to Instructor and Course Topic

      1:51
    • 2. What is web analytics, usability and conversion updated

      1:56
    • 3. Section Intro: Web Analytics

      0:26
    • 4. Is web analysis worth the trouble

      1:02
    • 5. Options for tracking your web analytics

      5:57
    • 6. Get started web analytics

      7:07
    • 7. Navigating the basic metrics

      7:05
    • 8. Reviewing your website analytics

      1:29
    • 9. Your action steps

      0:28
    • 10. Creating Your Website Goals & Measurement Plan

      0:43
    • 11. How to create a measurement plan and what to measure

      4:01
    • 12. Using key performance indicators to track your progress

      9:58
    • 13. Tracking your website and business goals

      7:06
    • 14. Using visitor segmentation to understand the different types of visitors

      2:43
    • 15. How to use funnel visualization to see how visitors go through your sales process

      4:44
    • 16. Specific analytics for e commerce sites

      5:41
    • 17. Additional metrics to set up and track

      2:25
    • 18. Making Web Analytics Actionable

      0:28
    • 19. How to set up and use actionable web analytics reports

      6:15
    • 20. Creating custom web analytic reports to match your business goals

      7:32
    • 21. Integrating analytics into your business

      1:54
    • 22. Common mistakes to be aware of

      7:25
    • 23. Usability & User Experience

      0:31
    • 24. The difference between usability and user experience (UX)

      2:35
    • 25. Winning principles of website usability

      9:11
    • 26. Winning principles of website usability continued

      6:55
    • 27. What bounce rate tells you about your site's UX & how to improve engagement

      5:24
    • 28. Tools for usability testing

      2:55