Scale Your Business With Web Analytics, Usability & Conversion Strategy (Part I)

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
28 Videos (1h 56m)
    • Introduction to Instructor and Course Topic

      1:51
    • What is web analytics, usability and conversion updated

      1:56
    • Section Intro: Web Analytics

      0:26
    • Is web analysis worth the trouble

      1:02
    • Options for tracking your web analytics

      5:57
    • Get started web analytics

      7:07
    • Navigating the basic metrics

      7:05
    • Reviewing your website analytics

      1:29
    • Your action steps

      0:28
    • Creating Your Website Goals & Measurement Plan

      0:43
    • How to create a measurement plan and what to measure

      4:01
    • Using key performance indicators to track your progress

      9:58
    • Tracking your website and business goals

      7:06
    • Using visitor segmentation to understand the different types of visitors

      2:43
    • How to use funnel visualization to see how visitors go through your sales process

      4:44
    • Specific analytics for e commerce sites

      5:41
    • Additional metrics to set up and track

      2:25
    • Making Web Analytics Actionable

      0:28
    • How to set up and use actionable web analytics reports

      6:15
    • Creating custom web analytic reports to match your business goals

      7:32
    • Integrating analytics into your business

      1:54
    • Common mistakes to be aware of

      7:25
    • Usability & User Experience

      0:31
    • The difference between usability and user experience (UX)

      2:35
    • Winning principles of website usability

      9:11
    • Winning principles of website usability continued

      6:55
    • What bounce rate tells you about your site's UX & how to improve engagement

      5:24
    • Tools for usability testing

      2:55