Scale Your Business With Web Analytics, Usability & Conversion - Part 2

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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46 Videos (2h 51m)
    • Conversion Rate Optimization Introduction

      0:39
    • What does your conversion funnel look like

      6:26
    • Real conversion funnel examples

      8:48
    • How to prioritize your SEO & CRO efforts

      3:46
    • What does keyword research have to do with conversion optimization

      3:05
    • The Importance of Search snippets

      3:58
    • Why search traffic doesn't result in customers

      4:58
    • Conversion Trends: Understanding Specific Webpage Elements Introduction'

      0:38
    • Web forms That Lead to Conversions

      8:58
    • Buttons & Call to actions That Attract Clicks

      3:22
    • Page Length Video DONE

      1:57
    • Call Tracking and Lead Generation Conversion DONE

      3:29
    • Pricing pages designed to convert

      3:42
    • How your website speed could be effecting business

      5:53
    • To use FAQs or not to use

      2:25
    • How to personalize your website to the visitor

      2:57
    • Using schema to get more clicks from less traffic

      2:44
    • Section Intro: Ecommerce Conversion

      0:32
    • Reviewing the e-commerce process

      1:29
    • Important product page elements that help sell

      7:03
    • Important product page elements that help sell - continued

      4:35
    • Understanding shopping cart abandonment and checkout pages

      11:18
    • A review of a top e-commerce site

      1:27
    • Conversion Research: Getting Feedback From Site Visitors

      0:33
    • Customer, Web & Exit Surveys

      2:21
    • Site walkthroughs, screen resolutions, browsers & devices

      3:50
    • How to use live chat to improve conversions

      4:56
    • User testing to get inside the mind of the site visitors

      2:36
    • What you can learn about conversion from your site's search box

      5:13
    • Gray scale webpage testing

      1:12
    • Section Intro: Conversion Testing & Evaluation

      0:30
    • What should your conversion rate be

      3:44
    • When conversions are up & then they go down

      3:29
    • How the offline can affect the online

      2:30
    • Different types of conversion tests

      2:29
    • Section Intro: Psychology, Usability & Conversion

      0:23
    • How people view websites

      4:10
    • Persuasion Techniques That Work

      7:06
    • Fogg Behavior Model & Driving the Behavior We Want

      7:56
    • Section Intro: Selling Conversion Rate Optimization Services

      0:29
    • The types of conversion services you can offer

      4:31
    • How to manage client expectations for success

      4:41
    • What do to for clients that have no existing data

      3:41
    • The conversion rate optimization workflow process

      3:28
    • Pricing your services

      6:07
    • Your Next steps

      0:56

About This Class

This course is a continuation of Scale Your Business With Web Analytics, Usability & Conversion Part 1. Part 1 should be taking prior to this part 2 course for the maximum benefit.

This part of the course focuses on conversion rate optimization. Inside we'll cover:

  • How to set-up a conversion funnel to convert more site visitors
  • How to prioritize SEO and CRO efforts
  • Why your search traffic may not be converting
  • How to optimize specific elements of a webpage
  • Conversion optimization for e-commerce sites
  • How to get feedback directly from site visitors
  • Conversion rate optimization testing
  • How to use psychology to convert more site visitors
  • and several other topics

If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:

  • The web analytics and conversion optimization services you can offer to clients
  • How to manage your clients to keep them happy
  • The workflow process you can follow
  • How to price your services

It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase. 

If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it. 

Let's start scaling your business. Join me now.

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Christine Maisel

Designer, SEO & Founder of Portable Entrepreneur

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites ...

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