Scale Your Business Through Facebook Ads & Facebook Advertising (Part 2) | Hussain Imran | Skillshare

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Scale Your Business Through Facebook Ads & Facebook Advertising (Part 2)

teacher avatar Hussain Imran

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (51m)
    • 1. Part 2 Introduction

      1:02
    • 2. Facebook Ads Terminologies

      5:51
    • 3. Facebook Ads Testing Strategy

      6:49
    • 4. Creative Testing

      4:21
    • 5. Columns Setup & Breakdown Analysis

      10:17
    • 6. Custom Audiences

      8:24
    • 7. Lookalike Audiences

      7:09
    • 8. Assigning Partner

      6:44
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About This Class

Part 2. Facebook Advertising (Advanced)

This is Part 2 of my Facebook Ads Course. The first course consists of the Basics of Facebook Ads and Facebook Marketing. This course is specifically catered to those who have a rough idea of Facebook Ads and want to scale their Business through Custome Audiences and Look Alike Audiences and Retargeting.

This course consists of the following topics:

  • How to create Custom Audiences

  • How to create Look Alike Audiences

  • How to structure different Audiences when Scaling.

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Transcripts

1. Part 2 Introduction: Hey guys, Welcome to part 2 of my Facebook ads crash course. In part one, we discussed all the basics of Facebook ads and how to create your first campaign. In part two, we're going to get into the nitty-gritties a bit and some techniques and strategies of how to maximize your profits by running Facebook ads. I'll also be showing you how to create custom audiences and lookalike audiences. And most importantly, how to scale your ads annual business simultaneously. I urge you to take notes throughout the course. And if you don't understand, then you can always just watch the videos. Let me remind you that this is the session where I will be discussing at once strategies and techniques. So if you are a beginner, then you should definitely go and watch my Facebook ads. Crash course part one. I hope you enjoy this course and feel free to post any questions and I'll answer them for you. Thank you and happy. 2. Facebook Ads Terminologies: Hey, what's up, guys, welcome back to my Facebook ads course. We've already finished setting up our ads on Facebook. So before we progress any further, I want to discuss a few terminologies that are used in Facebook that will help you determine whether you need to keep running the ads or not. So the first thing is rho S. This is the most important terminology that is used in Facebook ends. What does it stand for? It stands for return on ad spend. So for example, if you spend $1 and you get a Burgess of $3, that means you are rho S return on ad spend will be three. So if you have 20 dollar product, the 20 dollar product is costing you $10 and you have a $10 profit margin. So your row S, your return on ad spend. It shouldn't be too to break even. For example, you spend $10 and you get a sale of $20. So the product costs $10 and your ads costs $10 and you got $20. So your breakeven S to be to whatever row as you get above two is your profit. So for example, if you spend $10 on Facebook ads and you get to purchases for $40. So the products will cost you $20 and the ads cost you $10. That leaves you a profit of $10. So the row S in that will be four, because you spent $10 and you got to purchases for $40. So you have to keep analyzing and scrutinizing the row S. To move on with your ads. You can't just keep on running your ads without looking at the row S, You have to see whether it is profitability or even, at least break even or not. This is the first terminal. The second one is CPA or CPP. Cost per acquisition, cost per purchase. For e-commerce terms, it will become cost per purchase. And for other leads and service-based businesses, this term will be used cost per acquisition. You have to determine how much. For example, as I said, if you're selling a 20 dollar product and the product is costing you $10. So you have to see whether the cost of purchase is more than 10 dollar amount because your profit is $10. If the cost per purchase is more than $10, that means you are running at a loss. So this is all a numbers game. I told you in the beginning before starting off that Facebook ads is a numbers game. You cannot be emotional at all. The third term is AOV, average order value. So again, for example, if you're selling a product that costs $20 for the customer. And you've been selling this product for a long time. So your order, average order value will be 20. But if your up-selling and cross-selling other products with this product. So for example, you keep, people keep buying 10 dollar products along with the 20 dollar product. That means your average order value will become Turkey. You need to keep figuring out to be is of how to keep selling the same customer multiple products. As long as you increase your average order value, your cost per purchase, your cost per acquisition will decrease and your row S will increase. So this is also very important. Cpc. Cpc means cost per link click. So the ads you are running, how much is it costing you for a person to click on your link? So this usually differs from region to region, but the average up till now is the cost per link click should not be more than $1. If it's more than $1, that means you either need to change the audience, you need to change the creative CPM. Cpm is cost per 1000 impressions. How much is it costing you to show your ads for 1000 impressions? So this usually shouldn't be less than $10 and you should keep checking on this. The next is also very important CTR, this is the click-through rate. And by this you can determine where they are and creative is working on art. If the CTR is less than 1%, that means you are creative, needs to be changed the image or the video that's not working and you need to change it. So you always have to analyze the CTR before making a decision. Ntc NIC Add to Cart and initiate checkout. This is very simple. The last one is look-alike. So I've already told you that I am going to explain this in the last section of this course. But there are different types of lookalikes. You can make lookalikes for you contact. You can make lookalikes for ADC, you can make lookalikes for initiate checkout. But the strongest look-alike will always be your purchase look alike. The second strongest will obviously be initiates a code. The third will be ATC, and the last will be new content. So these are a few of the terms that I wanted to discuss. I'll meet you in the next session. Until then, take care. 3. Facebook Ads Testing Strategy: Hey, what's up, guys, welcome back to my Facebook ads goes. So in this session, I'm going to be talking about the Facebook ads, distinct strategies. You should test a product when you're starting off with Facebook ads and how you can identify whether the product is scalable or not. So before starting off, I just want to say that this testing strategy is keeping in mind that the marketer has a budget of around $30 a day to spend. If somebody has more than $30 a day to spend, then they can just create more of the exits that I'm going to be talking about shortly. So when you are distinct outer product, what you need to do is you need to create three different assets with different audiences. In the last session, I taught you how to select the interests and we chose footwear and choose, if you can remember. So you create three different ad sets with the 10 dollar budget, with different audiences. And only the audience or the interests should be different out of all the three, etc, everything else should be similar. So that if one ad set is working and the other is not working, that means it's because of the interest and the audience and nothing else. Even the creatives should be similar in each answer. So 10 dollar budget for each ad set. Each ad set can have two to three creative, depending on how many creatives you have. But just remember, the two to three creatives should be seen in all the three assets. And then you let those three headsets run for 48 hours. After 48 hours, what you're gonna do is you're going to switch off the assets that are not performing or that are not getting you seals or enough leads, switch off the assets. And say for example, from the three ad sets to Ad Sets didn't get you any sales or leads, and one ad set, got you. So you're going to switch off the two ad sets that didn't get you any sales. And you're going to create two more assets with different interests. So you keep testing until you find the winning ad sets. And for the one ad set that did get you the sales. What you're gonna do is you're either going to increase the budget of that headset. Say you had a budget of $10 for the read set, then you increase the budget to maybe 13, 14, or 15. But what you should keep in mind is you shouldn't increase the budget by more than 50 percent. That just messes up with the optimization process. That is the first option. And the second option is you can either just duplicate the winning ad set that got you The sales. So increasing the budget is called vertical scaling. And duplicating the ad set is called horizontal scaling. Now, for example, if all the three assets did not get you any sales. So what you can do is if you are an e-commerce brand or you have one product and you have no other products. What you can do is you can test out three other audiences with three other ad sets. Or you can change the creatives and see whether those creatives are working on are, by the way, if you want to know whether the creatives I'm working on. I've already mentioned this in the last session when I was discussing the Facebook terminologies. If you want to see with a creative is working or not, check the unique outbound CTR, that should be more than 1%. Okay? If it's less than 1%, that means the creatives are not working. So you either keep testing with new AdSense new interests, or if you are a drop shipping store. And none of the ad sets got you. Any sales means that you should probably change the product, the product you're trying to set. After that, you keep testing until you have five to seven reading audiences keep testing three ad sets. And let the ad sets that getting you says Run and switch off the ones that are not getting you in itself until you have five to seven winning audiences. Keep testing and fatigue, ok, so this is another concept that you need to understand. When you have found and Ad Set a winning ad set. You will see that the Ad Sets are getting you consistencies for say, two to three weeks or even maybe four weeks. But after four weeks, the sales are dropping and the ad set is losing its consistency. What you then have to figure out is whether the creatives and the unique outbound CTR that I just mentioned has gone below 1% or the quality ranking has reduced. So if you remember, in one of the sessions, I showed you, this one. So as you can see, the quality ranking is on the bottom, 35 percent for both of these ads. But the unique outbound CTR is still above 1%. Even though the CTR is above 1% and the quality ranking is low, the ads will not get you the desired results. So if you see a dip in sales or if you see a dip in results, then you need to probably go and check the CTR or the quality ranking and see if you need to change the creative or not. After that, once you have found the winning ad sets, as I said before, that in the testing phase you should always have an ABO set budget optimization. But once you have found the winning ad sets with the reading creatives, you can duplicate all those ad sets into another campaign and, and choose the CBO. The campaign budget optimization. As in you can allow Facebook to spend 50 to a $100 on all the winning ad sets and let Facebook decide on which ad set, spend more according to their results. So this is the testing strategy when you're starting off. In the next session, I'm going to be discussing a few of the Ads Manager, pH, and what are the metrics you need to be looking at and how to analyze the ads. And then I'll be teaching you how you can scale your ads once you have found your winning ad sets. So until then, take care. 4. Creative Testing: Hey, what's up, guys? Welcome back to my Facebook ads course. So before we move on to the columns in the Ads Manager, I want to show you how to test your creatives. In the last session, I showed you that testing strategies for your audiences, how to find winning audiences, and how to test them, and then how to scale them. In this session, I'm going to show you how you can find the winning creatives inside your ad sets. So in the last session, I told you that you can run 2, 3, 4 creatives inside one ad set. For example, if an Ad Set has a $10 budget and you run a 2, 3, or 4 creatives and save that ad set. Facebook will divide that $10 among the full creative, but it will divide according to what it feels is getting the better results. So for example, if it means spend $6 on one creative, it may spend two on the other and $1 on the other end. It might not spend even a single penny on the fourth creative. Depending upon what Facebook's algorithm, things about the creatives and the results that it's getting. So usually I just let Facebook decide which creative is the winning creative out of all the four. And then once Facebook shows you that this creative is getting the results, you can switch the other edge of. So for example, over here, as you can see, there are three ads. And out of the three heads, the first one was that Facebook was spending the most money on, and it was the one that was getting the results, so I switched the other two off. But if you feel that you want to spend an equal amount of money on all the creatives. And then figure out by yourself which creative is the winning creative. Then what you can do is you can go to your ads column in your ads manager. And you can either select all ads and then go to more. Once you go to More, you scroll down and go to create a new rule. You named the rule. And as you can see, apply a rule to the three ads that you've selected right now. The action you need to choose is turn off ads. And the conditions you need to put up spent is greater than. So. For example, if the ad set has a total budget of $10 and you want to spend an equal amount of money on all creatives. And what you can do is you can say $3.33 and then you click on Add. Go to time range and select today, attribution windows and default. And then click on daily. Once you're done with that and you create this new rule, what Facebook will do is it will spend $3.33 on each of the ad creatives. And after that, you can go and check the CPMs of each of the ad creatives. You can check the CBC is of each of the ad creatives and the CTR of each of the ad creatives. And according to the data that is in front of you, you can then decide which creative you want to go forward with. But what you need to remember is a rho S is much more significant than the CPMs, other SI, pcs or the CDRs. So for example, if one ad creative has got you to see is, but the CPMs and the CBC's us higher than the other do EDS, naturally you're going to go with the ad creative that has go to the sales. Even though the CPC, the cost per link click and the cost per 1000 impressions are much higher than the other two. And the other Do I haven't got you any sales. So you're naturally going to delete the one that has got you this alias. So this is one way of testing out your creatives. And in the next session, I'll be showing you how to set up your metrics columns in your ads manager. Until then, take care. 5. Columns Setup & Breakdown Analysis: Hey, what's up, guys, welcome back to my Facebook ads course. In the last session, we spoke about testing strategies. When you're starting off with Facebook ads. In this session, I'm going to be teaching you how to set up your metrics columns in your ads Manager. So I've got my ad account open over here. The one we've been working on since the beginning. And this is the Ad Set, as you can see. And over here you can see the columns that Facebook is showing. If you can remember in the beginning of the course, I said that this is all about Facebook ads, is all about the numbers. If you don't understand the numbers, if you don't understand the metrics, you're not going to be able to succeed in Facebook ads. Over here. Facebook, by default shows you those metrics that don't matter too much when running ads. So as you can see, attributions setting results reach impressions cost per result. Most of the metrics that Facebook is showing over here are not too important. So what you're going to do is you're going to set up the metrics that are important. And once you check those metrics, Can be able to decide whether the ads are profitable or not or whether you should keep running them. So how are you going to change that? You're going to open your ad set, or your campaigns, or your ads. Just right now I'm going to open my Ad Set column, and then I'm going to click on columns over here. Once I click on Columns, I'm going to scroll down, click on Customize Columns. So when you click on Customize Columns, Facebook is going to show you all the columns that have already been pre-selected, 17 columns. So I'm just going to delete each and everyone right now. And then I'm going to start from the beginning. I'm going to show you what are the metrics that you need to select. So the first thing is delivery. So what does delivery mean? Delivery means it shows you the status of the edge with the ad's active or inactive limited learning phase, for example, you can see over here, these are my own ads, my e-commerce edge. And you can see over here that this ad set is in the Learning Limited phase. This ad set is in the learning phase and this ad set a schedule. So whenever an ad set is in the Learning Limited phase, you don't need to panic. It means still be getting new sales, but sales made dropped considerably. So when that happens, when sales drop, what you can do is you can just duplicate that set and then it will copied and set will be in the learning visible. The ad sets perform much better in the learning phase then in the learning limited fields. But even in the Learning Limited phase, the assets may get you seals, so you don't need to panic only when it stops getting you sales. You can duplicate it. And the copy that said we'll be back in the learning phase. So this is the delivery, okay? Then the second metric that you need to select is budget, okay? The allocated budget, the budget you have for each ad set, then you need to select amount spent, self-explanatory. Then after that, you're going to select Content Views. So this metric will show you the amount of people who are going to your website then viewing your content. After that, you're going to select link clicks, and then you're going to select a unique link clicks. So what does unique link clicks means? If one person clicks on your ad twice, the pixel will not consider that two clicks. It reconsider that a singular click because it has to be unique, it has to be IP address. So that is why you need to select unique link, link so that you have a good idea of exactly how many people are clicking on your link. After that, you're going to select Add to Cart, and they are going to select on total, de-select this. Then you're going to select checkouts initiated. And again you're going to select or to go down and select these again. Then you're going to select purchases. And you're going to select and you're going to be selected again. So this will show you how many people have added to cart, how many have initiated checkout and how many purchases you got. Okay, after that, in this metric, you can choose two other metrics that will help you. So the first thing is value. So purchasers conversion value, this will show you the amount of the sale is like. This will show you how many sales you've got. For example, if you've got two sales will say two. And this will show you the amount of those two cells. So say for example, if it's a $150 and let's say a $150, then you need to select Cost. This will naturally show you the cost of the purchase. How much did the one sale cost you on Facebook? Okay, So these are the three things. Then you're going to select row S. As I said in the last session, this is the most important metric and this will determine whether you should keep running your ads on art, whether you're adds up profitable or not. Okay, you need to figure out what your break-even row as is. And then you need to keep checking your ads with a or getting a breakeven row S or a profitable us on your ads on, Okay? After that you're going to select CPM. So in the last session, I've already explained this. Cpm is the cost per 1000 impressions. Usually it should not be more than $10. Then you're going to choose CPC. And again, you're going to click on cost per link. Click again, this should not be more than a dollar, then you're going to select CTR. And in this CTR, as you can see, there are many options over again, you're going to go down and select a unique outbound CTR. Again, this has to be unique and my Outbound, it means that people who are clicking on your ad and going to your website, and this should be above 1%. So 1% of the people who are viewing your ads should be going to your website. If 1% of the people that are viewing ads are not going to the website. That means you need to change your creative. You are creative is not enticing enough, okay? After that, you're going to select frequency and frequency. What does this mean? Frequency means the amount of times your ads are shown to one person. So this should be between one to 1.5. If this is more than one to 1.5, that means your ads are being shown to the same people again and again. And what does this mean? This means that your audience is too small and you need to broaden your audience, okay, then you're going to select quality ranking, engagement rates ranking, and conversion rates ranking. So if you can remember in the beginning, I've already explained that these are the three metrics that face book identifies when you are add xi1, the auction and where they are ad should be shown above the other ads that are in the option or not. So you need to keep checking these rankings and whether they are either average or above average. After doing this, you're going to scroll down and you're going to see if as a preset and you're going to name it whatever you want to. I'm going to name it primary. And then I'm going to click on Apply. And once I click on Apply, the metrics will be shown over here. Then you're going to go back again two columns. And you're going to select primary and you're going to set primary as default. Whenever you open your ads manager, you don't need to keep going two columns and clicking primary again and again. This will be the default metrics. Okay, So this is metrics columns setup. Now another thing I wanted to show you is the breakdown. So this is very important to study or ads by this, if you click on it, it'll show you the stats of today, week, two weeks, months, and by action, you can choose which device the conversions I've been on, post reaction type, destination, video view type. Okay? But the most important thing is by delivery. And once you click on this and the facebook will show you the age of the people. For example, if there have been purchases and you click on break down and click on edge. Facebook will show you which age group the purchases have come from, gender, age and gender business locations. Facebook will show you which countries the purchasers outcomes from region D, immediate impression device. I mostly use country and age and gender because these are the two main things, the demographics that you need to know your customers, so that you can further refine your ads when you proceed with your Facebook ads. So I hope you've understood columns setup in your ads manager and the breakdown analysis. In the next session, I'm going to be teaching you how to scale your Facebook ads. So until then, take care. 6. Custom Audiences: What's up, guys, welcome back to my Facebook ads course. So in this session, I'm going to be teaching you how to create your custom audiences so that you can scale your Facebook ads. We've already gone through the testing strategies when you're starting off with Facebook ads. And now, once you've got enough data in your pixel, if you've got more than a 1000 and purchases more than a thousand, initiate checkout at two carts, et cetera. And if you've got enough the Daniel pixel, then this is the stage when you can. In fact, even if you want to create your custom audiences in the beginning, you can do that. But the effectiveness, the efficiency of the custom audiences will come only after you have enough, sufficient data in your pixel. So let's begin creating the custom audiences. So what you have to do is you have to go to your business settings. And once you're in your business settings page, go to the menu, the dots on top, click on that, and then you click on audiences. Once you click on audiences, this is the piece that is going to show up in front of you. Okay? As you can see, there are three types of audiences over here. Create a custom audience, create a lookalike audience, and create a CAM audience. These are the two audiences I'm going to teach you about how to create a custom audience. So all you have to do is just click on create a custom audience. Ok, now, this is the list over here that is being shown on Facebook, is asking you where you want your data to be taken from. For example, if you have an e-commerce store and if you have a pixel connected to your e-commerce store and I'll be selecting website. Do you have an app? You are going to be selecting app, obviously. And that are many other ways you can create your custom audience. For example, if you have a Facebook page and if you have, say a, a 100 thousand likes on your page, you can create a custom audience through your Facebook page as well. And the same goes with your Instagram account. Right now I'm going to be plugin website and we're going to create a custom audiences who your pixel click on Next. And this is the tab that is going to show. So first of all, you're going to have to choose your pixel right now, as I've said multiple times, that this pixel is not connected to any store, and that is why there's a red dot over here. So whatever pixel is connected to your store, you have to select that. And then you can choose any event you want. So this pixel is not active. That is why it's not doing all the events. I'm going to show you my custom audiences so that you can understand properly. Okay, so once you create one or more custom audiences, this is what it will look like. This is the base that will open up when you haven't created even one custom audience. Once you create one or two, this is what it will look like. So you go to Create Audience, click on custom audience. Again, click on website, click on Next. As you can see, my pixel is overhead, there's a green dot in front. Then we go to events. And now it shows all the events that has been collected in your pixel. Okay? So you can choose a custom audience like people who have added beam Indian, for people who have added to cart, people who opposes, people who have initiated checkout, people who have viewed content, people who have viewed the Pacific page can select an audience by the time they're spending on your website. You can select an audience who have visited a specific web page on your website. And you can select your website visitors for a specific time period. Okay. As you can see where you can select your time period, you can be 60 days, it can be 30 days, it can be a 180 days. You name your DNS and once you click on Create audience, your audience will be created over here. As you can see, I have created many custom audiences. The page likes website visitors 180 means the 180 days beard, new content Add to Cart, initiate checkout bunches, cetera, et cetera. So how are you going to use these custom audiences? So I'm just going to show you how to do that. Let's get to Ads Manager and then set it over here. Click on Edit. Once you click on Edit, scroll down. And there's an option for custom audiences over here. So once you click on custom audiences, facebook will show you all the custom audiences that you have created. You can choose any custom audience you want. And whatever custom audience you choose, this is going to be called the retargeting ads. So for example, if somebody has added to cart and you want them to purchase from your store. So you're going to create a specific ad creative and an image or a video for them, giving them for the incentives to purchase from me, I store a further 20% discount, et cetera, et cetera. And then once you click on the Add to Cart custom audience, you have to go to your image and put that image in other video in. And then Facebook will show that image. All we do to the people who have added to cart in the past a 180 days. So again, that has to be enough data for Facebook to know who are the pivots. So they have to be at least 1002 cards or 1000 initiate checkout. These ion retargeting ads, retargeting ads are significantly more profitable than your normal ads. Because this is a warm audience. A warm audience is those people who have already come to your website and who have interacted with your brand before. This is the retargeting ads. So you can choose any custom audience you want, or you can choose a super custom audience. So what is a super custom audience? A super custom audience is all the custom audiences in one ad set. Like for example, you choose View Content, you choose Add to Cart. You choose initiate checkout, you choose purchase. You choose visited specific pages, you choose your website, visitors. You choose all of that in one ad set, and then run ads for all those custom audiences. So that is called a super custom audience. And recently people have been getting much better results to these super custom audience. Once you select your custom audience, what you have to remember is you don't need to spend as much as you spend on a normal exit retargeting and will usually cost you 50% less than a normal asset because this is a warm audience. Normally when you're targeting interests, that is a cold audience. People who haven't visited your website before and who don't know who you are. So that's why when you're targeting people who have already interacted with your website, then you can lower the budget. In fact, you should lower the budget and run ads according to that. Okay, one more thing I wanted to tell you is if you're running a retargeting ad or if you are running a normal exit for that matter. And if you want to exclude people who have already purchased from you. So for example, if you're running one and for a specific product and be like, for example, 1000 people have already bought that product from you. So you don't want to be showing that ad again and again to the same people, right? So what you can do is you can click on Exclude. You can go to search existing audiences, go to custom audience, and you can click on your purchase custom audience for the past 180 days. Once you click on Purchase custom audience for the past 180 days, facebook will not show that add to the people who have already purchased. I hope you have understood this part. And in the next session I'm going to be talking about your lookalike audiences. Thank you for joining me. And until next time, take care. 7. Lookalike Audiences: Hey, what's up, guys? Welcome back to my Facebook ads course. So in the last session, I taught you how to create your custom audiences for different events. Purchase, Add to Cart, initiate checkout, view content, website visitors, et cetera, et cetera. Now, in this session, I'm going to teach you how to create your lookalike audiences. The AdSense on the audiences that are going to help you scale it to the moon. So for example, if you are normal and sets and getting you to 300 as this may possibly get you afford to five. So what do you need to do to create your lookalike audiences is just quote to you in business settings. Click on the menu on top and then go to audiences like we did for the custom audiences. Once you click on that, this page will open up. But it wouldn't be like this because you've already created the customer audiences for all the other events. So the page will look like this. Once this page opens up, what you need to remember is when creating a lookalike audience, your pixel should have at least a 100 events for that particular lookalike audience that you are choosing. So if you want a purchase look alike, your pixel should have at least a 100 purchases. If you want to initiate checkout look alike, your pixel should have at least a 100 initiate checkout, so on and so forth. So now there are two methods of creating your lookalike audiences. The first one is simple. You just click on Create Audience, go to lookalike audience. And then once this opens up, you need to choose your pixel. But the problem with this is when you choose this method, what happens is the pixel shows the data of only the past 60 days. So if you've got less than a 100 or just says or less than a 100 initiate checkout in the past 60 days, you won't be able to create the look alike. Also, even if you have got more than a 100 purchases or more than a 100 initiate checkouts. This will not show the exact amount. It will show much less than the exact amount of purchases you've got. So I suggest that you don't create your lookalikes through this. The other way to create your local lenses. You've already created your custom audiences. So if you want to create, for example, a lookalike audience for your purchase audience. So the first benefit is that you, instead of having 60 days of data, you have the option of creating a custom audience with a 180 days of data. So even if you don't have a 100 purchases in the past 60 days, you most definitely definitely will have at least a 100 or just as in the past a 180 days. So this is the first benefit. So once you've created these custom audiences, all you have to do is just go and select them. Once you've selected the custom audience, you need to go to the top and click on the dots over here, and then click on create look-alike. So once you create lookalike, what will happen is this MOOC will take the data from this custom audience, the purchase of a 180 days. And then it will choose the a 100 of whatever amount of purchases you've got in the amount of days that is mentioned or so then you will be able to create a look-alike for that. Now, as you can see over here, there's 0% to 10 percent of choice over here. So let's just read this and you'll understand what that means. So audience size ranges from 1% to 10 percent of the combined population of your selected ad set location. If there's a total population of 200 million, then 1% of that will be 2 million. If there's a population of say, 20 million, then 1% of that will be 200 thousand. So audience size ranges from 1% or 10 percent of the combined population of a selected etc. Locations. A one-percent lookalike consists of the people most similar to your lookalike source. In this case, the source is purchases. So 0 to 1% audience is the most likely to purchase from you. So increasing the percentage it creates a bigger, broader audience. So the mat tender or the strategy for using your lookalike audiences is what you can do is in one ad set, you can choose the 0 to 1% audience. In the second set, you can use the 0 to 2%. In the third, you can use the 0 to 3%, the fourth 455%. So you create five ad sets and all the five. And since we'll be targeting different percentages of your lookalike audience. And then you let them run on an ad set budget. Once you find the winning ad sets, say for example, you're 0 to 2%, 1 is working, and you're 0 to 5% 1 is working. What you can do is you can duplicate those two exits into a CBO with a $50 budget or whatever budget you want to and then let it run. All. The other strategy of doing this is you can choose a different event. For example, if you wanted to initiate checkout, then can choose that and then you can create different campaigns for different events. So five ad sets for the purchase event, five ad sets for initiate checkout, five ad sets for apricots, 0 to 5%, that's 15 and sets in total. So that is one way of doing it. The other way of doing it is, as I mentioned in the custom audiences session, you can create a super lookalike audience. By that, what I mean is you can choose 0 to 1 percent of porches in one ad set, 0 to 1% of initial checkout in the same NSSet, 0 to 1% of add to cart in the same ad set, 0 to 1% of the website visit does BYU content, et cetera, et cetera, can choose all of the 0 to 1% for all the events in one, etc. Then you should choose 0 to 2 percent for all the events in the second edge that these will all be super Lookalike Audiences, lookalike exits. And then you can let them run with an onset Budget Optimization. And then once you find the winning ad sets, you can duplicate them into the campaign budget optimization. These are a few methods and strategies of testing out different lookalike audiences. So I hope you understand how to create your lookalike audiences. And this is definitely going to help you scale your Facebook ads and scale your business to the next level. So in the next session, I'll be teaching you how to assign partners to your business managers if you want other people to run your ads for you, until then, take care. 8. Assigning Partner: Hey, what's up, guys, Welcome to the last session of my Facebook ads costs. In this session, I'm going to be teaching you how to assign roles to a partner if you want them to run your ads for you. Or if you are a freelancer, then what are the processes you need to make your employer go through for you to run ads for them. And then secondly, I'm going to be showing you how to verify your business manager. So first thing first, you need to figure out your business ID. If you look at the top of the page over here, there are two numbers. One is in front of ADA, so this is your ad account number. And the second number is in front of business ID. So this is your business ID. So if you want somebody else to run ads for you, you need to get them business ID. And if you want to run ads for somebody else, you need to give your business ID to them. And another thing you need to remember is you need to give access to your partner for your ad accounts, for the Pij through which you are going to be running ads. And for the Pixel 2, which are going to be running ads. So the first thing is add accounts, click on, go to business settings and click on add icons. Then you need to go to assign partners to click on business ID, paste the business ID over here. So if you want somebody else to run your ads for you, you need to paste that business ID over here and then select manage AD account and click on Next. Or if you are a freelancer, you need to tell your employer to go to assign partners and enter your business idea over here, select, manage that account and then click on Next. Once you do that, then you'll be able to access this ad account. You have assigned a partner tool. Then you need to go to Pages, click on the page that we are going to be running ads through. And then again, click on Assign partners, click on business ID and go through the same process again. What you need to remember over here is four, you need to have a primary business page for your business manager. The way to do that is you need to go to business info and then you need to edit. And then you need to select your primary business page. If you don't have a primary business page, you will not be able to assign roles to a BATNA. So that is one important thing you need to remember. And then the sometimes there are issues when you have to assign a partner to a particular page. So what you can do is you can just click on Add, make a new page, and then give them the rights for that new page. Because if you don't give the rights of your pitch to them, they won't be able to run Yeah, As for you. So you need to if one page is not working, create a new page and then give the rights to the new pitch to them. Then the last thing is you need to go to data sources and pixels. And then you need to select the pixel, want them to give the rights to click on Assign partners. And again, do the same thing. Paste the business ID and give them access tree and pixel, and then you're done. So these are the things you need to remember, whether you're a freelancer or whether you are a business owner and you want somebody else to run ads for you, you need to give them the rights to these three things. Otherwise, they won't be able to run your ads. Now, I'm going to show you how to verify your business manager and it's quite simple. All you need to do is just go to business info and then you need to put in your legal name of the business, you address, business phone number, website, tax ID is optional. Then once you've done that, you go to a business verification status and click on View Details. These are few things you need to complete. You need to complete the two-factor authentication. And secondly, you need to add backup admin. Once you complete these two processes, then after a few days, facebook will give you the option to click on static verification. Once you click on Stat verification, Facebook will ask for all your documents, company registration document, the tax registration document, etc, etc, your business address. One thing you need to make sure is that your business address you mentioned in your business verification process should match the address that is given in your company or business registration document. So that is one thing you need to remember once you complete the all the processes of the business verification. Facebook will review it. And then if it's complete, then Facebook will verify your business. Once your business is verified, Facebook won't make it a habit of disabling your cones because for the rest of all the advertisers, Facebook just keeps disabling the ad accounts for no reason unless you're going against the policies. If you go against the policies, your advertising rights will be taken from you. And that's a whole another thing. But once you verify your business and if you're not doing anything wrong, if we are not going against the advertising policies, then Facebook will reduce the number of times it's going to disable the account, but it will still disable your account. But once you review it and once you ask them to review it, then it will be reactivated. So guys, that's the end of the course. I hope this course has been of some help to you. I don't claim to be perfect in Facebook ads. I've just given you the strategies I've used. I've shown you the methods of testing audiences, testing your creatives, and then scaling your business. But once you start running ads on Facebook and you gain the experience, then it will be much easier for you to make decisions, whether to keep running ads or whether to switch off your ad. So I've given you all of the strategies, I've given you my knowledge, and I hope it's of some help to you. And thank you very much for joining the course. If you have any questions, make sure to post any questions. I'll make sure to reply to them. So once again, thank you very much. See you again soon. Take care.