SEO for Complete Beginners: How to Find Great Keywords | Incomemass | Skillshare

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SEO for Complete Beginners: How to Find Great Keywords

teacher avatar Incomemass, SEO Specialist, Affiliate Marketer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (32m)
    • 1. Welcome

      1:24
    • 2. Registration Process and Generating Keyword Ideas for Keyword Research

      4:32
    • 3. Google SERP Analysis for SEO and Keyword Research with Ubersuggest

      3:48
    • 4. Creating a Keyword List and LSI Keywords with Ahrefs and LSIGraph

      4:03
    • 5. SEO Competitor Analysis with Ubersuggest for Keyword Research

      8:59
    • 6. Expanding Keyword List by Competitive Webpage Analysis with Wordtracker

      3:50
    • 7. Google Trends for Keyword Research and How to Find Exploding Topics

      4:55
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About This Class

Keyword Research is Important!

90.6% of  pages get zero traffic from Google, and 5.3% of them get less than 10 visits per month according to Ahrefs.

Keyword Research is the first step of successful SEO Campaign and should be your Top-Priority.

SEO Training 2021: Keyword Research and SEO with Free Tools is designed so that you retain everything you learn because the course is short, informative and practice-based.

By the end of this course, you will be able to find thousands of keywords in any niche with so low competition that even a new website can rank for them on the first page of Google.

The Course will teach you:

  • How to Brainstorm "seed" keywords in your niche and use them to generate a gigantic list of keyword ideas

  • How to do SERP (Search Engine Results Page) analysis so you can evaluate the possibility to outrank other webpages

  • How to find weak competitors in your niche

  • How to find and analyze all the keywords your competitors rank for so you can steal their best keywords and outrank them

  • How to use 7 SEO tools (with free version) that I use everyday for Keyword Research

  • Lots of other tips and tricks that professional SEO Specialists use

Optimizing Keywords is a crucial step for Search Engine marketing. Long tail keywords make up over 70% off all traffic. According to research by Backlinko, when they analyzed 5 million Google search results: Only 0.78% of searchers clicked on any webpage from the second page of Google. And that's why you should do everything to rank on the first page.

Meet Your Teacher

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Incomemass

SEO Specialist, Affiliate Marketer

Teacher

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Transcripts

1. Welcome: Welcome to my SEO and keyword research courts, or I will be teaching you, find thousands of yards with low competition score in any niche using only free tools. Z cos is designed for beginners, since we'll start everything from registration, process and choosing a niche, it's also short, informative and practice based. Since I'm going to be explaining everything by showing examples. I will show you how to analyze search engine results page for any cure and how to generate lots of LSI keywords. Then I will show how to find weak websites in your niche, analyze them, and still Zehr, non-competitive keywords are driving them tracking. So you can use these keywords to outrank them with even a new website. I will also show free tools that I use everyday for SEO and Zen. I will show how to analyze trends and find some trending keywords. So if you're interested, enrolled to this course, thanks for joining me. And I hope you'll enjoy. 2. Registration Process and Generating Keyword Ideas for Keyword Research: One of the tools that we're going to use for SEO illnesses caused is called Uber suggest. Basically, each SEO tool that mainly specializes in generating Q at eight, yes. You can find it by typing Homer suggests in Google, and clicking on the first result. Let's sign in. So here, you can easily create an account or you can log in using your Google account. I will go with second option. We must suggest has lots of great features matter. We're going to focus on this called keyword ideas. Basically, what it does is you type your keyword. And Uber suggests, will suggest where you lot of long-tail terms that are related to EOQ odd. Since this tool is free, we can see some limitations. For example, we cannot type Mohsen, Sorry, what per day? And it will not show you all say keywords that he found. So I will go to Plans and Pricing and start free tile. Once you've activated your free trial period, you'll be a mode to tap as many keywords as you want. Here, you can see is that Uber suggests, shows you what types of data for each keyword. First thing is that you have to look at is search volume. Basically its the number of searches each keyword gets during a month. And the next thing that you have to look at is SEO and difficulty. Basically, it shows you how it will be to rank number one for each keyword. If your website is pretty new, you have to choose the keywords that have low SEO difficulty score. And the next thing that you have to look at is cost-per-click. Basically, it's each shows you the commercial intent for each keyword. Here we can see that all those keywords have pretty high cost-per-click. And if I type something different, like mechanism, we can see that the CPC for those keywords are a lot lower. And the higher this number is, the more likely the keyword will convert to a sale. And here we can see that Homer suggests is showing us only 400 keyword ideas and a lot more. Here we can see the types of keywords combust suggests is showing. The suggestiveness are keywords that are very closely related to this one. If I click here, it shows you a lot more keywords, almost 4 thousand keywords. And it will help you to generate a lot more keywords. And it's good for brainstorming. And here we can filter OSes keywords. I can include some keywords or exclude. And also I can type Z, maximum SEO difficulty. For our keywords. For example, I type something like nine. And here, Uber suggests, shows us sorry, non-competitive keywords. And here we can see how many searches all those keywords are getting per month. So we can select all those keywords. Or you can select exclusive is some awesome. And you can save some for later. You can copy them or you can export them. So you can open them with programs like Excel or even a notepad. 3. Google SERP Analysis for SEO and Keyword Research with Ubersuggest: Let's try to find some keywords. Voice very low competition. For example, if my website was about cameras, I could go to sites like Amazon or eBay and I could look for specific models. But instead, I'm going to put our cameras brands name in CO2. For example, Nikon. I click Search. And then I switch to related types of keywords because I want to see all the keywords that our CO2 generated. And here as you can see, those keywords are getting very high amount of traffic. But they are very competitive. And when your website is new and weak and you are looking for low competitive keywords. The first thing that you have to look at is the number of backlinks each webpage is getting. For example, for this specific keyword z, the first organic result has 250 backlinks, which means that you're gonna need hundreds of backlinks to rank on the first page. So I'm going to dot non-filtered sorption. And I will type SEO difficulty maximum of ten. And here I can select the keyword, like for example, this one. And we can see is that the first result has 60 backlinks, which is also high and its domain score is very high. But if I select something like this one, I can see that the first organic result has only ten backlinks. And the second one is also. And as you can see, the second organic Assad has only 45 domain score, which means that this domain is pretty weak. When he found keyword that you like and ready-to-use SEM main cured. I always recommend you to put in h dwells KD check at all. And luckily for us, we all can try it for free. So I will copy our keyword. And I will search or H revs rituals. And then I'm going to select KD check at all. And here I will put our keyword. And here we can see that first organic result is getting almost 500 visitors per month. And it has 25 backlinks coming from five different domains. And the second one is getting also a hundreds of visitors, but it has less backlinks. And then the mains VR domain rating is only 40, which means that this domain is not that strong. And also hs shows us that it will be pretty easy to or ankylosis keyword. And we need approximately serene backlinks coming from different domains. So we can rank on the first page of Google. 4. Creating a Keyword List and LSI Keywords with Ahrefs and LSIGraph: So in previous lecture, we analyzed this cured. And let's say if we decide to use this keyword as our main center, we're going to need lots of LSI keywords. Basically, LSI keywords are words and phrases that are very closely related to our main keyword. So I'm going to copy this. And I'm going to use H again to generate lots of similar keywords. And we'll select your generator. And I'm going to paste our main keyword. And here we can see all those keywords are very closely related to our main keyword. So when we're making, for example, a comparison type of article, we can use all these keywords and xj all can rank. And you can see is that for example, all those keywords are getting some traffic. This one, for example, we can use when we're writing about this model. And we can do the same thing for the second model. We can use something like price, battery, and write about that. And all those keywords can also target in Google. And when you use LSI keywords in your article, it makes your web page a lot more comprehensive. And eventually it will help you to rank higher. So I can do the same thing for the second model. And again, we can see is that something like an econ, the 850 price, and uses all those keywords, I getting some traffic. We can select the All his lance that are getting huge ethic and we can use them in our article. If for example, we decide to write an article using that our main hero. And also we can use another tool that is called LSI. Basically it's a free tool that also generate lots of LSI keywords. Again, here I am going to type our main cured and I'm going to delete the last part. And again click Generate. So here we can see that it again showed us lots of LSI keywords that we can all use. And then you have to select only salons that are getting some traffic type here. And they can use something like this or review. Prize. Something like lenses. If we use all the skewered zai gong to get us tactic. So we will not take it only for our main hero, but for all those AS keywords. And also it'll make our article more comprehensive. And in front of Google's algorithms. 5. SEO Competitor Analysis with Ubersuggest for Keyword Research: Let's say you have a niche website. We talk about modes and kayaks. And in this lecture, I will show you how you can find some non-competitive keywords by analyzing your competitors. For example, I will type something like kayaks and click Search. And we can see that this is extremely popular and it's very hard to rank for. And under the volume, we can see how popular this was during each month. And if I go to keyword ideas, it can see all the suggested keywords, the long-tailed ones. I'll go to relate the types of keywords and I will turn on filters. Then I will include something like of meanings that I want to find keywords. Something like price of kayaks, brands of types of coyotes, and select any awesome. For example, brands of Kx. And I can look at all the web pages targeting for this keyword. And I want to find only the domain's data pretty weak. For example, this one is very weak because this webpage has only two backlinks. And Z domain score, these domains authority is only 15. So a clicked on that. And here we can see that this domain has only almost 500 thousand backlinks, which is not mine. And he's getting almost 50 thousand our organic traffic each month. And here we can see is that almost year ego, he didn't have any traffic at all. I will go to keywords by traffic. And here I can see that all the keywords that this website is targeting for. And here I want to find what's driving him lots of trappings. Since we know that this domain is pretty weak, it doesn't have lots of backlinks and we can outranked him. So I will look at estimated visits. And we can see that motto for Conway, his ranking on Google, and he's getting almost 300 visitors for this keyword. And also we can see that this keyword is pretty non-competitive. Although they're all swans are very similar. If I select something like Camry mottos, probably it will be same web page. Here we can see that our is ranking for and what is driving him almost 300. Romance. And we can see is that all those who were pages don't have any backlinks at all. And Z domain scores are below. If we don't look at this one because it's Amazon. And if I click on webpage to here, we can see that the domains that we're analyzing is writing some articles about motors for cameras. And this article is pretty mic. And here we can also see that this one is, has also 0 and backlinks. And if I look at this web page, we can see that these were patient and doesn't have much Ofwat, meaning that this is very short web page and it doesn't have any backlinks, but it's getting almost 700 visitors per month. If I copy the keyword. And if I use some other SEO tool to analyze this keyword, for example, HRFs, Kaikeyi check at all, which has the free version. And if I paste our keyword, we can see that h graphs saying that ranking for this keyword will be pretty easy. And the keyword difficulty score is one out of 100, meaning that it will be very easy to rank for this keyword. And then we also see is that H is saying that we need approximately two backlinks coming from different website to rank in the first page of Google. Here, this is the websites that we're analyzing. And we can see is that all those web pages are getting hundreds of chocolate for this keyword and they don't have any backlinks at all. Meaning that if we write some high-quality content targeting for this keyword. And if we get some high-quality backlinks, we can outrank all those web pages and get hundreds or maybe thousands of visitors from minds. I will go back to Homer suggests. And we can go further. This Q, what is great? But if I go to try pick overview and go down, we can see all the web pages that are getting him most of his traffic. For example, this web page isn't getting almost 5 thousand visitors per month. And this is the same web page that we analyzed earlier. And if I click here, View All. We can see that this web page is targeting for lots of keywords and he's getting thousands of visitors per month. This is the keywords that we analyze. And he's also using all those keywords and his ranking first for each autosome. Meaning that if we use all those keywords in our article, we can, we couldn't be getting also a thousands of visitors per month. And we can copy all those keywords or we can export them. So we can opens them with tools like Excel or Notepad. And here we can see all the other who are pages that are driving him thousands of fracking. And if you decide to use all those keywords, and for example, let's say motors for noise is a good keywords that we can use as our main keyword. If I had an issue upset talking about mode. There is a great tool called Unsworth public. And so as a barbaric.com. And if I paste the keywords that I want to use, and if a quake surge, I will go down here. And we can see all the long-tail keywords that include the phase that we typed. And although skew watts out great, and we can use them as, for example, in our title. Since this website isn't getting the data from forums and websites like aura and etc. 6. Expanding Keyword List by Competitive Webpage Analysis with Wordtracker: When you found what you like and ready to use. You can also analyze all the web pages that are targeting the same keyboard. There are lots of tools that can do that. But I am going to talk about what tricky, since it's very powerful and it has fever version, so you can use it. I will copy the web pages that we analyzed in our previous lecture. I will open it. I think it was this one. And I'm gonna paste it in here. And the one thing is, you can see all the headings is using. We can see all of them. We can see the how optimized webpage is. And we also can see all say, keywords that are driving traffic to that webpage. And we'll sort them by volume. And we can see that even though all those keywords are have some high volume, but z cannot drive you lots of traffic since they are very competitive. So something like mortar icing, it's very competitive and it shouldn't target only for this keyword. So I will sort them by competition score. And we can see that all those keywords, zeta, non-competitive, and getting some traffic are necessary for you to use. For examples, is one electric trolling motor, which is very closely related. And this web page that we're analyzing is using and it's also driving him someone tracking. And also this website can show you all the keywords that could be driving new Sam trap. It had not been used in this particular webpage. So here, something like Lawrence trolling motor, we can see is that it's very non-competitive and it's getting a lot of traffic. So if you was, if I was writing the article using these keywords as our main keyword, I would analyze all those webpages, data tie getting for this same keyword. And I wouldn't be taking all the best keyword from each awesome and LB using them. For example, this keyword is great or something, right? This one also is getting some high traffic. And we can be using all of them in our article. So I can save them or I can export them and open them again with exhale. And also, I could do same thing for all the other web pages. 7. Google Trends for Keyword Research and How to Find Exploding Topics: When it comes to analyzing keywords, Google trends can be extremely useful. For example, I will type woman's ski jackets and click Search. And here we can see how popular this keyword is doing mass here. And remember that all those numbers are relative, relative to this peak point, meaning that during this period of time, z hat, maximum search volume in the past year. And we also can change his this time range. If I select something like past five years. We can see that this gets more popular during winter and then its popularity decreases and then again goes up, and that happens all the time. We also can see the trends of each keyword in YouTube search, which also is very useful. And also we can see how popular this keyword is in each country, in each state, I'm sorry. We can select city and see in which cities is more popular. And I also can change the region. We can select worldwide, or you can select any country, E1. And Google chance can be extremely useful when you have several keywords and you cannot decide which one to pick. For example, let me show you two very popular keywords on the internet. The first one is Paleo diet. And here I will last to add another 1 second 1 is Tito died. So here, if I select a time range as five years, we can see that in 2016, the Paleo diet was more popular. And, but then heater died starts becoming more and more popular. Zen they met in 2017. And then Tito died, starts dominating. And then after 20198, again started to go down. So it can help you to understand how well your q, what will perform in the future. Google Trends also shows some related keywords. They are very closely related, long-tailed keywords that we can select, Copy, and analyze them in our SEO tool. Ideally, you want to find what that is getting more and more popular each month. So in the long term, it can drive you even more traffic. And there is a website, let's call it exporting topics. And it basically shows some great training keywords that you can use when there is not much competition. So here I will switch time orange to some single i three minus. And we can select any category. So I will go with business. And here we can see that for each, each shows us the gross number of searches. The keyword is getting four months. There are not much of keywords, but sometimes you can find some great exploding keyword that you can use.