SEO for Blogs: How to Optimize Your Content for Search Engines | Beverly Matoney | Skillshare

SEO for Blogs: How to Optimize Your Content for Search Engines

Beverly Matoney, Solutions-Driven Copywriter

SEO for Blogs: How to Optimize Your Content for Search Engines

Beverly Matoney, Solutions-Driven Copywriter

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8 Lessons (34m)
    • 1. Introduction

      3:00
    • 2. Who Is My Audience

      4:07
    • 3. Time for Research

      5:24
    • 4. Content Creation

      6:47
    • 5. Optimizing for People

      4:40
    • 6. Optimizing for Bots

      3:29
    • 7. Momentum

      5:10
    • 8. Conclusion

      1:04
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About This Class

Blogging is fun and can be profitable if you understand how to get your posts to rank high on search pages. Learn the basics of SEO so your blog posts are search engine ready! This class will walk you through the basics of keywords, optimizing content and creating a great user experience for the content on your blog, all with an eye to increasing traffic to your site.

Meet Your Teacher

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Beverly Matoney

Solutions-Driven Copywriter

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Hello, I'm Beverly. Former homeschooler and current freelance copywriter specializing in presenting my clients' solutions to the audience who needs them most.

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Transcripts

1. Introduction: Hi and welcome to copyrighting for blog's How to optimize your content for search engines. My name is Beverly Muthoni. If you've been blogging for a while, you've probably heard the turn Search engine optimization rse Oh, and maybe you've wondered what it is and why it matters to your content. Even if you're just starting out on your blogging journey, understanding S C O can help you become a successful blogger. There is a lot of information out there about S e O. This class is an overview of some of the tips and strategies I've learned through studying and researching S E O. And through my own blogging experience, I'm a former home schooling mom and now a freelance copywriter. I'm verified by a w A. I and a member of the Professional Writers Alliance. I spend my freelancing days creating blood posts for my clients as well as for my own websites. I love teaching, and you came here to learn how to optimize your block content for search engines. In a nutshell, SDO refers to optimizing an adding content to your block posts to help them write higher on search engine results pages or Serbs The higher your rank on a results page, the more traffic you're likely to get to your page or post. Since algorithms for search engines are updated regularly, it's a good idea to be aware of the latest changes in how your pages air crawled by search bots. When you know what the bots are looking for, it's much easier to create content that ranks high on the results pages. In this class, you'll learn some of the latest changes that have been made to the search algorithms and how to best use that information when creating content for your blog's. We'll get into some technical stuff, but not too much on how to optimize your page titles, headings and body content, and I'll mention a few things to avoid. Of course, you're not creating content just for robotic crawlers you're writing for people. Once you determine why you're writing a block at all, you can zero in on who you're writing to the very best way to reach your target audiences, to know who they are, what they want and how they speak. This class will help you determine all three through creating an audience persona as well as showing you some interesting ways to research your target keywords and to keep your block exciting. I'll give you some suggestions about various ways to present your ideas to keep your readers engaged. The longer they stick around on your pages, the better your ranking will be. Throughout this series of lessons, I'll ask you to work on a block post using all of the S E O information I'm presenting. You'll be able to share your progress within the skill share community for inspiration and feedback. When you're done, you'll have an optimized piece of content ready to publish. If you're blawg is more than just describing your latest adventures to your family and friends, and your primary goal is to increase traffic to get Leeds sales or income, you're gonna want to stick around to learn a few tips and strategies to optimize the post on your blog's so you can rank high on the results pages and boost your traffic ready to go first up, Let's meet your audience persona 2. Who Is My Audience: the first question you should ask yourself before writing any block post is who is my audience Broadly? Scattering your efforts with your post to try to capture as many people as possible is not going to be effective or bring you the results you want. If you're post is lost in a sea of generalities, it will be hard to rank on page one. The more focused you can be with your writing, the easier it will be to establish a relationship with your readers and rank high in the results of their search queries. And just who are your readers? Who was the targeted group you want to address with your blog's post? Let's work on creating a persona that represents the audience you want to reach. Keep in mind that you can have different personas for different block topics, but each individual post needs to be aimed at just one specific target audience in creating a persona. Consider these questions. Who were you talking to? A man? Ah, woman. Are they older? Younger? Are they married? Do they have kids? Are they athletic? Concerned about their weight? Are they pet owners? What are they searching for? That your post can answer may be the best brand of lipstick to buy fun things to do with the kids at the beach, step by step directions to build a fence. Or how many kittens do cats usually have and what to do once they arrive? What are their problems and how can you help? The more questions like this, you can answer, the more detailed you could make the image in your mind of the person you're trying to reach. This should be your goal. To write your block post is if you're talking to only one person and, more importantly, to know the mindset of that person and to keep one purpose at the heart of your post to solve their problem. This way, your words will come across as friendly, knowledgeable and easy to understand, which makes for an engaging piece of content that will be both relevant and useful to of the criteria that search engines now measure when they rank content. Once you have your persona, give it a name. Here's an example. Let's say I have a blogger about power tools, and I want to write a post about chainsaws based on the demographics of my target audience . I'll be writing to men aged 30 to 40 who just want to clean up their yard. On the weekends, I create a persona named Dan and probably give him a red flannel shirt. Now I can write My block Post is if I was speaking directly today in and the tone of the entire post will be friendly and conversational, and it will directly address the questions he asked about weekend chainsaw work. And a direct answer is more likely to hold the attention of my entire target audience, who were really just a select group of Dan's. Now it's your turn. Pick a single topic for blogged post and think about who would ask a question about that topic. Narrow down your potential audience and focus on the one person who just asked you that question. Paint a mental picture of the persona you're using for your blogged post. Really get detailed. If you're feeling ambitious, find an image online and have it up on the side of your screen. As you work, you'll stay focused as you write, and your content will show it for this portion of your class project. Create your audience persona. I'll create one along with you. One of my clients is a medical practice, and I write health articles for their website. Let's say I'm going to write an article about seniors keeping active in the winter. My target audience persona is a lady aged 70 to 80 healthy enough to be active and interested in staying that way. I'll call her Agnes. Now Agnes and I can have a chat about all the things she should be doing, even when it's cold outside to stay active and healthy while she waits for spring. Where were you writing to and what problem are you trying to solve for them? Once you have these answers and have named your persona, share it with the community. If you feel as if you're speaking about a real person, the tone of your post will be conversational. When you're ready, head to the next segment to find out how you can use this persona that you created to focus your writing and optimize your block post 3. Time for Research: Now that you have your Agnes or your Dan, let's do a little research to find out how to best answer a question. Your target audience may ask about a topic through a Web search. Remember, you're trying to rank high on a search engine results page, and the way to do that is to have the most complete answer for that question. Time for a little keyword research. There are many ways and many tools to perform keyword research, so I'm not going to spend a lot of time listing them. All different tools will give you different results, sometimes wildly different results and not always accurate. So let me tell you about a very simple way to research keywords that you can do right in the Google search bar. Start by typing in the main keywords you want to use in your block post. For my example. Post I type in winter activities for seniors. From this results page, I can see the top ranking post include lists of activities for seniors. Not only do I know I can write a similar post, but I can create a much more detailed guide, full of personality and engaging content because I'm not talking to an auditorium full of senior citizens, remember, I'm chatting with Agnes. You'll also noticed there on the results page, a set of frequently asked questions related to the keywords you entered. You can use these questions to expand your research. Keep a list of the keywords and questions you find in a spreadsheet and use them in new searches to find related words you may not have thought of. At the bottom of the search page, you'll see another set of key words and phrases that are similar to the ones you entered again. You can use days to get a different set of ideas for your blog's posts. Add these ideas to the keyword list you've made and refer back to them whenever you need a new topic to write about. Try to be specific in your research. The more details you can make your keyword phrase, the fewer results you'll find. This means you'll have a much better chance of ranking higher on these results. Pages notice. I didn't search for just winter activities or senior activities, but I combined the two for a narrower search to get even more results. You can add an asterisk anywhere in your keyword phrase as a wild card to bring up a whole different set of ideas. My wild card search brought up a winter carnival activities for seniors. That sounds like a fun topic to write about, and you can be confident that people have made plenty of searches for these topics. Are the related search terms and suggestions wouldn't show them you single letters in your keyword search phrase to then the Google Auto complete will surprise you with ideas you may not have considered. All of these suggestions you reveal can be added to your keyword spreadsheet, and after just a short time researching you can have a very long list of possible block topic ideas. To further expand your keyword knowledge, check around on social media or forums to see how your target audience is using the key words you intend to incorporate into your blogged post. What kinds of questions are they asking? Are there questions being answered to their satisfaction? If you're able to answer their questions better than anyone else, you'll have a good indicator of what your posts should be about, and also confidence that your post will outrank the others. Okay, Time to pick your blood. Post topic for this project. Look over your list of keyword topic ideas. Choose one keyword idea for a post you'd like to write. Do a search on that phrase and see what results come up. Now go look at each of the first page results. Is your topic covered well by the post on page one, can you narrow your topic to get fewer results? What do you notice about the paid results that you visit? Are the articles short or long? Are they all text or interest burst with images and graphics? Do the top ranking post. Answer the question you believe your target audience will ask. Can you get even more specific with your topic so that your post is the only one with a good answer? Of course, you don't want to get too specific or there won't be enough people asking the question. You answer. I doubt there would be many searches for winter activities for seniors living underground in Antarctica who loved the color orange. Tighten the scope of your topic without making it so narrow that you eliminate a large portion of your intended audience. Now that you ask these questions about the results you found, you need to decide how your post will be better toe outrank the top results. Your post needs to be longer, clearer, more useful, more relevant, more engaging and easy for your visitors to navigate. Don't worry. If that seems like an insurmountable list, I'll show you how to craft a post that uses these criteria to rank higher. Take notes of appealing features on the pages you investigate. What do you like about them? What do you dislike? The more information you can gather about what's already out there, the better you can craft a post that will end up in a high ranking spot on a results page. Okay, you're armed with all of this research information, so let's see if you can craft a few exciting headlines that perfectly captured the question you're trying to answer. Don't worry that you'll be tied to any one of these headlines for your final draft. Just experiment to see if you can describe the essence of your post in a few words and be sure to include your keywords in each one try to come up with at least 20 headlines. You'll see why in a later segment for your class project, share some of the key words you researched and some of the more unusual topics you uncovered using the auto fill feature of your search engine. If you like, you can post your topic ideas to see what kind of inspiration you receive from this skill share community, or share a few of your headlines for advice or friendly critique. Now get ready to take your idea and create. In the next lesson. We'll talk about how to present your block topic in a friendly and engaging way so that you'll be well on your way to ranking on the first page. 4. Content Creation: Let's get ready to create your block. Post content. There are many content options you can choose from, such as general commentary posting a detailed list, creating a video or audio podcast, making a comparison between two subjects or offering education or instruction. Using step by step images, you can even use a combination of any of these options to make a content rich post that will keep your reader interested. Did you have plenty of ideas from your keyword research? You can bury your presentation method for each of your posts relating to your topic. Here's some basics to remember. Researcher topic Before you begin, I can't stress this enough. Those post you saw on the first page of the search results were there because they answered the question you entered into the search bar toe. Outrank those results. You're going to have to design a post that has even mawr information or answers the question better and with greater detail. Look online to find all you can about your specific topic. If you find a post that talks about it, look to see if its original research or not, don't stop with what someone else said. Go to the original source. If you confined it, head to the library or to your own bookshelves. For printed material, re through newspaper or magazine articles, listen to podcasts or watch videos or movies that contain information about your specific topic idea. Answer the journalism questions of who, what, when, where, why and how. In the most thorough way you can. Don't discount talking with people in person or on forums together. Fresh insights that may not have been presented online at all, and especially if you have first hand knowledge of your topic. Share your own wisdom and experience. Using all these sources is how you will produce engaging content that ranks high after you've gathered information from his many different sources as possible. It's time to write, but don't just dive into your post. You need to organize your material. Start with an outline. If this brings up bad memories of boring writing classes you had when you were younger, don't worry. No one will grade your outline, but you'll be glad you have it when it comes time to actually write your post list. The main points you want to make, then break these points into his many smaller ideas. It seems reasonable whether you choose to present your information in written form, video or some other format. Start with an outline to keep herself on track for this class. We're going to talk about a written block post When you begin to write your post. Answer the main question addressed by your topic, plus any other questions you can think of that your audience could ask, But don't ramble. Keeper sentences short and your message orderly in streamlined. Focus on only one topic and don't get sidetracked with tangents. My articles about winter activities for seniors, not about the general weather forecast for the area or exercises for Olympic athletes or were to have lunch after that. Walk in the park, Stay focused and follow your outline. This way, your reader won't get confused and click away before they've had a chance to learn all you have to say about the topic they're interested in. Remember, the longer a reader stays on your site, the better your rankings in the search results. Ah, good method is to begin with a story or anecdote related to your topic, or you can weave a story into your post presenting one segment at a time throughout your other content, right? All you have to say about your topic based on your research and answer the topic. Question thoroughly. The reason you're Raiders air on your page in the first place is because your headlines showed up when they searched. They're going to expect a clear answer to their specific question, and they're going to want you to talk to them about the problem. They have that your headlines that it could solve, since your post will most likely be a wall of text. At this point, let's talk about adding some interest to it about that headline. Remember the headlines you created earlier? Time to pick one. Give your post a title that clearly describes what it's about. Use a headline that incorporates your keywords, since that's what your readers will be searching and try to keep it short so all of your title will show on the results page without words getting cut off. Now let's go back to your outline. Take this subject points you listed and create subheadings. If they fit with the flow of your text, you can even incorporate some of those catchy headlines you created but didn't use. Try to present your main idea using Onley the subheadings, because people tend to scan an article to see if they want to read more. If your subheadings air interesting, you'll make the reader curious, and then they'll read the paragraphs. Two. Once you have the bulk of your post, you can start to add other dimensions to it. Now is when you can get all sorts of creative ad original images if you have them. If not, be sure to obey copyright laws on images you find elsewhere. Get permission to use someone else's work and give them credit. Use graphs and charts to emphasize your ideas. Feature quote That sums up a point you want to make throwing a table or two if it makes sense, The idea is to present more than just a wall of text, which is rather boring and will make your visitor click away in another lesson. I'll tell you how optimize those images and other visual content for search engines. If you use any information in your post that you borrowed from another source, be sure to cite the source to acknowledge the original author and only use tiny snippets of quoted text or other material don't plagiarize. You're creative enough to come up with your own stuff. Search engines check for copied information, and if you have a lot of copied content, your ranking could suffer. Credit any images that aren't yours and avoid fluff. Don't just type to fill the page and definitely don't stuff your keywords willy nilly on the page that used to work. But not anymore. Search engines will knock your page down in the rankings. If you do really think about how your reader will take in your information and give them more than they expect. Be original while curated. List. ROK Building on information you find online by adding plenty of personal insight is even better. The more you research, the more confident you're writing will be and the easier it will be to create something worthy of Page one. One more important thing to remember the longer post, the higher you will rank. If your content is both relevant and useful, there's research out there that you confined, suggesting that posts of 1,502,000 or even 3000 words arm or or some of the highest ranking content online. So if you do find that someone has answered the question you want to present in your topic , you can write a post that's longer, more detailed and better organized, yet remains relevant and useful. Then your content will rank higher in time for your class project. If you want to get feedback on your outline, feel free to present it to the skill share community. Otherwise, spend some time researching your topic. Make a list of all the offline resource is you used and share it. Maybe you can inspire someone else to look in a place they hadn't considered. Work on writing the main text of your post and decide how you can incorporate visual interest to keep your readers engaged and on your page longer. Next up, find out how to optimize those images and other visual components of your post 5. Optimizing for People: time to optimize your post for your readers. You want clicks and shares, and you especially want them to enjoy your content so they stick around on your site for a while to keep your block post from being visually boring. There are several things you can do. Leave plenty of white space around and within your text, break up blocks of text with subheadings. Make use of bold underline and italics treatments. Two words within paragraphs. Use block quotes and different colors or surrounded by a border and add visuals, but not too many. You don't want your post to look cluttered. Visual components can consisted images such as photographs, sketches, graphs, charts or screenshots. Anything you can add to your post that will keep your reader on your page longer will help your ranking. An important factor to consider and choosing the visuals you will use is to check how quickly they load. A pixel rich photograph or bulky video can slow the loading speed of your page and cause your visitors to click away, sometimes within seconds. Don't overburden your page with visual content that takes away from your well researched text and be sure to determine the best format for your image to keep loading speeds down. And speaking of images on Lee, use images that are directly related to the text surrounding them. While it's fun and trendy to throw in some me more funny animated GIF, this won't help your user experience. Stick to your topic and avoid adding images just because you think they're pretty or interesting. Create originals whenever you can. If you do use material from someone else, you must honor copyright laws. Ask permissions where required and give full credit to the original owner. Another way to optimize images is to add captions and all text. Use your keywords in both of these areas, but don't just stuff them in their use. Descriptive captions that position your keyword naturally and remember the all text is for accessibility. You can use all text too richly described the image or using. And since the image should relate directly to your topic, you won't have any problem incorporating your keywords naturally into the text. And if for some reason her image doesn't load, the reader will know what it was supposed to show. Search engines can't see images, but they can call captions and all text, so make them both count. If your artistic, you can create drawings, sketches or other graphic designs to dress up your text for block posts containing facts and figures or technical information, create graphs, charts or tables to show the reader in an image what your text is saying in words. Take your own screenshots and upload them with added features drawn on for emphasis. Often, readers will simply scan a page for images, and if you can capture their attention with interesting visuals, they'll want to know more and stay on the page to read your text, use captions and all. Text in the same ways with photographs so that you can expand the use of your keywords and make the image information available to those who may be visually impaired or for him, the image does not load. Another factor that's important is how quickly your page, including images, loads on a mobile device. You want to be sure the page layout. It's easy to read and navigate, and that the visuals load quickly. You have even less time to hold the interest of a mobile user, and if your page loading time is slow, you can lose them in just a few seconds. For added visual interest, you can compose some of your main points into bulleted or numbered lists anytime you're mentioning several items at once, you can use lists to present the information in a quick to digest visual in the section immediately following your list. You can then talk more about each item toe. Add depth to the information on the list. Other ways to break up text or to include a quote in a different color or font. Put a border around a section of text or have a sample sidebar with summarized information . As described in the previous segment. Utilize subheadings to create breaks in the text. See if you can summarize your post using subheadings. A catchy subheading will make your reader curious enough to keep reading. You can also in bed videos or audio clips in your block post. If you feel that will in richer visitors experience on your page, just remember to check for loading speeds so you don't lose traffic from having to wait too long for a component to load. Since search bots can't index dialogue from videos or audio recordings, transcribing both is a must. This will give you a chance to utilize your keywords within the transcript as long as you make sure they were used in the video or audio script. For the next step in your class project, try to create an original visual that you can include in your blogged post. Take a photograph, create a chart or table with sample information. Take a relevant screenshot or make a sketch representing your topic, adding a caption and all text and share with the community for feedback. In the next segment, I'll get a little technical to help you optimize your block post for those bots. 6. Optimizing for Bots: We talked a little bit about bots in the previous segments and how to incorporate features into your block post that will help them crawl and index your content. Here are a few more things to consider You saw keywords used in questions in your early research. Incorporate those questions word for word in your block post because often that's the way your readers will search. The search engine will then use the question combined with your answer to rank how relevant and useful your content is. Make your post long, detailed, longer form content ranks higher than short post with shallow content. The more relevant and useful information you include, the higher the search engine will rank your post. Use your headers. Header one for your title header to for subheadings, header 308 the subheadings and so on. But keep to this format just like an outline. And don't mix up. The headers are The bots can get confused, which could affect your ranking. Don't use headers mid paragraph for fun or decor and don't spend time adding Underlines Italics are bold lettering towards or phrases that would be better suited as a header serve of a standard outlined style format, and the bots will crawl, index and possibly reward your post with a high ranking. Add captions and all text to images and include your keywords in each, but used the keywords naturally. Don't force them. And don't forget to transcribe all video and audio scripts. Use bulleted and numbered lists to help you rank for the answer spot or position zero, which is at the very top of the first search Engine results page. When you're ready to publish your post, there are a couple of other tweaks you can use to help your ranking. Without getting too technical, I'll offer a quick description of each. Be sure to include your keyword in your title or headline, since search results only show the 1st 60 or so characters of your headline, it's imported to keep it short and make sure your keyword or keyword phrase is near the front of the title. This works for both bots and people. Remember, searchers have entered your keyword phrase in the search bar. You want them to find it right away on the results page before you publish at a meta tag, use this meta description to its full advantage. This is where you can type out a short summary of what your post is about, and there's a chance that this snippet may be shown on the results page. Be sure to include your keywords in the summary in a natural manner. Don't just crowd them in the meta tag or your ranking may suffer. Your meta description tells not only the viewer the information they will find if they click your link, but also shows the search engine exactly what your pages about. Don't forget to include an enticing call to action in the meta tag To encourage readers to visit your page. You can even optimize your hyperlink or you are l. If you use categories to organize your blogged post, make sure your hyperlinks contain the category before the block Post name. This will clearly show the general topic of your post right there on the results page and possibly help your ranking and last But most importantly, make sure your website has SSL protection. Most hosting sites will offer you the secure socket layer, but if you use your own server or don't have a current SSL certificate at it, search engines are flagging those sites without the S at the end of the http causing them to fall sharply on results. Page is not only that visitors who get a security warning when they reach your page aren't going to stick around to wonder why. For your glass project, share your meta description or summary of your post to the skill share community. For some friendly feedback, remember to use your keywords up. Next. I'll share some tips about how to keep up the momentum of posting on a regular basis and why that's important for your blog's ranking. 7. Momentum: your class project post should be just about ready to publish. In order to maintain your momentum, you can begin research on another of your keyword ideas you found during the first segment . It pays to always be creating content so that your blog's states fresh and current. The best way to organize your future posts is by setting up an editorial calendar. You can find plenty of templates online or create your own. In a calendar or spreadsheet. You design yourself to fit your needs, Then utilize your calendar to help you post regularly, and whatever schedule you choose, try to stick to it. But don't worry. If you're not precise in your posting frequency, just don't abandon your blogged for long stretches of time. Search engines rank active sites over dormant ones. As you add new content, the bots will have to come see your pages again and again. And as long as you followed the other S C O mentioned in this class, your post should move up quickly in the rankings and vary your post types. To keep your content interesting, you can rotate between text with images, video audio podcast lists, product reviews or maybe adding a personal story where appropriate. Another way to help your rankings is by promoting your post and using internal and external links. Here's how promote your post through all the social media channels you views linked to your latest BLAWG entry. Using Facebook, Pinterest, LinkedIn, Instagram or Twitter, ask your social Media followers to share your post for even more clicks. Create a YouTube video promoting your story post or in bed, one of your educational vlogs inside a product review post. If you're Block post is related to other posts you've created. Use internal links within both the new post and older content, so that no matter how your visitor arrives on your site, they have other options to read more about the topic. If you have many related posts, you can create a see also list at the bottom of each page so readers can access any post in any order. If you've added a category to your hyperlink. Visitors confined related posts using the search feature if you've provided one on your site. If you include an external link in your post, let the other site know if possible, they may mention you in one of their posts or even give you a back link. These air links from other sites that share a direct link to your block post. There are plenty of online research tools that will help you find out how to locate and ask for back lings. One way is to simply contact sites you admire that are related to your topic. Tell them about your post. Send them a link and ask if they will link back to you. It's labor intensive, but if you can develop a relationship with popular sites, you can share in their popularity when they linked to your current post and any future related content. If you've been blogging a while, you may have older content that can be repurposed into fresh posts. This will help you feel in your editorial calendar to stay current with your regular posting schedule. While you research new topics, Here's some ways to freshen up the content you already have. Add more words if you have some short posts hanging around, see if you can expand on the topic to make the post longer. Add images if you have posts that are simply text, create some original images to break it up in the eye pleasing sections. Add embellishments. By this, I mean, make sure to add clearly positioned headers used in order. Utilize font colors, bold italics and underlines for visual interest. Use this suggestion in conjunction with other updates. For a fresh look, add quotes. If you confined relevant quotes, turned them into visually appealing block quotes in a different color or font. Add detail. If you've created a short list, add detailed descriptions and images under each listing to make a longer post break up lists. If you've created a long list, break a list into sections and use the sections to create new posts linked to the new posts from the original list. Do new research If your post is older, check to see if there have been any new developments in your topic area and update your post promoted. Take out a few sentences and turn them into a new social media quote. Repost the link from time to time to capture potentially new viewers who didn't see it the first time around. Now here's a question. Do you change the post date on older content when you add to it, it depends if you simply added an image or other visual interest, freshened up the font or changed a few words. Leave the post date new images with captions and all text will need to be crawled as well. New headers or quotes on older post can still rank if the bots find information that is relevant and useful. However, if you radically change the content in the post, say more than 25 or 30%. Or you added newly researched, more relevant information at a line saying updated on and the new date, but leave the original date to show when it was first posted. This way, your readers will trust that you're not trying to hand them old information positioned as new content for the last part of your class project. If you have not already create accounts on all the social media platforms that work best for your blog's, spend some time building relationships with your target audience. Then share your post as it seems appropriate. The more outside interaction you can generate with your block posts, the higher you can rank 8. Conclusion: thanks so much for watching this class on S E O. I hope you enjoyed all of different ways. We cover toe, optimize your content for search engines, you learn how to create a persona that will help your blog's on friendly and conversational and how to find popular organic keywords through creative searches. You know how to organize your keyword ideas into a working outline, how to choose your presentation method for many different options and how to optimize text and visuals for both people and search bots. And you know how to promote your finished blogged To gain more traffic, you even learned how to repurpose your old block post to create new content with an eye to boost rankings. If you follow it along with the class project, you should have a finished post optimized and ready to be published on your blog's. I'm so glad you joined me on this s e o journey, and I wish you well in all your writing endeavours. Please don't hesitate to contact me if I can answer any questions and be sure to check back often from, or classes about copyrighting and other topics on skill share. Goodbye