SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

Rand Fishkin, Founder & CEO, SparkToro

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11 Videos (1h 9m)
    • Introduction

    • I. Link Earning, Whiteboard

    • I. Link Earning, Screencast

    • II. On-Page Optimization, Whiteboard

    • II. On-Page Optimization, Screencast

    • III. S.E.R.P. Features, Whiteboard

    • III. S.E.R.P. Features, Screencast

    • IV. Mobile vs. Desktop, Whiteboard

    • IV. Mobile vs. Desktop, Screencast

    • Conclusion

    • What's Next?

56 students are watching this class

About This Class

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:

  • Link earning strategies to help your content rank higher
  • On-page SEO optimizations to serve users first
  • The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
  • Best practices for mobile SEO and maximizing visibility for both mobile and desktop

Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO — demystifying the jargon and helping you reach your ranking goals.


This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.

157 of 159 students recommendSee All

Very informative and very well presented.
The technical jargon associated with rolling out good SEO practices, link building, ranking, SERP, snippets and all.the.things will make so much more sense after you watch/listen to Rand's course. The man is a master at articulating complex data into understandable, actionable steps. He demystifies the building blocks to get your work found, so you can roll your sleeves up and tweak your content with confidence because you finally know what you're doing, and why. Thank you Rand. Your enthusiasm for SEO and your conviction to help non-technical content creators is inspiring. Gratefully, Belinda
Belinda Del Pesco

Painter - Printmaker

I've been doing SEO for my own site for a while, and there were a few things I had no idea about until I did this quick class. It has definitely helped me discover a few new tricks and open my horizon. Thanks and look forward to a more advanced class





Rand Fishkin

Founder & CEO, SparkToro

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeR...

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