SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

Rand Fishkin, Wizard of Moz

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11 Videos (1h 9m)
    • Introduction

      2:17
    • I. Link Earning, Whiteboard

      15:16
    • I. Link Earning, Screencast

      5:56
    • II. On-Page Optimization, Whiteboard

      13:40
    • II. On-Page Optimization, Screencast

      3:37
    • III. S.E.R.P. Features, Whiteboard

      6:02
    • III. S.E.R.P. Features, Screencast

      6:59
    • IV. Mobile vs. Desktop, Whiteboard

      9:49
    • IV. Mobile vs. Desktop, Screencast

      3:15
    • Conclusion

      1:45
    • What's Next?

      0:35

About This Class

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:

  • Link earning strategies to help your content rank higher
  • On-page SEO optimizations to serve users first
  • The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
  • Best practices for mobile SEO and maximizing visibility for both mobile and desktop

Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO — demystifying the jargon and helping you reach your ranking goals.

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This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.

74 of 75 students recommendSee All

This was simply great. Thanks for all the insights!
Victor Klein

Searching for a job in Copenhagen

Very intutive and informational.

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Rand Fishkin

Wizard of Moz

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to TwitterGoogle+FacebookLinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog, The Everywhereist.