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SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

Rand Fishkin, Wizard of Moz

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11 Videos (1h 9m)
    • Introduction

    • I. Link Earning, Whiteboard

    • I. Link Earning, Screencast

    • II. On-Page Optimization, Whiteboard

    • II. On-Page Optimization, Screencast

    • III. S.E.R.P. Features, Whiteboard

    • III. S.E.R.P. Features, Screencast

    • IV. Mobile vs. Desktop, Whiteboard

    • IV. Mobile vs. Desktop, Screencast

    • Conclusion

    • What's Next?


About This Class

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:

  • Link earning strategies to help your content rank higher
  • On-page SEO optimizations to serve users first
  • The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
  • Best practices for mobile SEO and maximizing visibility for both mobile and desktop

Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO — demystifying the jargon and helping you reach your ranking goals.


This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.

118 of 119 students recommendSee All

Very very very good introduction to SEO! Not only theory in here but also even more useful examples.
super in depth (granted I'm still new to this stuff), and I feel like I'm learning a TON!
Very understandable, a good breakdown of the key points of SEO.





Rand Fishkin

Wizard of Moz

Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog, The Everywhereist....

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