Roadmap to Starting Your Own Business or Side Hustle | Jennifer Nelson | Skillshare

Roadmap to Starting Your Own Business or Side Hustle

Jennifer Nelson, Let the bots do the repetitive tasks

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19 Lessons (1h 42m) View My Notes
    • 1. Welcome to the course!

      5:11
    • 2. Course Introduction + Activities

      3:18
    • 3. 02 What Inspired Me RiskTakers Skillshare

      8:44
    • 4. Course Expectations & Definitions

      2:30
    • 5. How I Got Here

      3:12
    • 6. Finding Your Why

      3:34
    • 7. Why You Should Create A Vision

      1:30
    • 8. Creating Your Vision Box

      3:58
    • 9. Taking Actions on Your Why Pt.I

      4:51
    • 10. Taking Action on Your Why [Pt. II] By Making A Decision

      2:09
    • 11. How To Make A Calculated Risk

      7:14
    • 12. Save Before You Launch

      5:17
    • 13. Create A Savings Goal Challenge

      9:34
    • 14. My Get Paid A Little Strategy

      4:24
    • 15. Mind Mapping Your Skills

      8:12
    • 16. GPAL Tracking Sheets

      13:28
    • 17. Investing In Yourself & Your Business

      1:31
    • 18. Save-Earn-Invest Calendar & Milestone Tracker Explainer

      12:05
    • 19. Thank You!

      0:55

About This Class

This course is designed to get you from "I'm ready to quit my job, and pursue my passion, but I don't know what to do about it" >>> to >>> "I know exactly what I'm going after, I know who my exact customers are, and I know exactly what I have to do to get my first paying customer." 

  • Step by step: Learn exactly the moves I made to take the big leap and kickstart my own business. Learn how to go from an office job to work-from-anywhere, and how to make money while doing it. 
  • Vision Focus with The Vision Box : Finding out your why, what you’re good at, and getting paid for it.
  • The Risk Assessment Calculator: A quick formula for calculating if a risk is worth taking. 
  • Save-Earn-Invest Planner: How to save & pay down debt (including the savings challenge!).
  • Get-Paid-A-Little: Strategy for kicking off your side hustle BEFORE you quit.
  • Customer Persona: Research & Mapping.
  • Sales Strategy: Templates and Sample Sales Pitches (for prospecting).
  • Tips & Tricks: I use on how to have some stake in the game.
  • Risk Taker Launch Tracker: Timeline tracker for tracking your goals & set dates.

Transcripts

1. Welcome to the course!: Hi guys. As you know, I'm Jenny. I'm super excited that you join this course. As you can see, I've been working really hard on this course, getting it together for you guys to make sure that I have the ultimate course that gets you the steps you need to start building your side hustle. I'm so glad that you guys join this course because I at one point just like you was sitting in your seat wondering what it is that I need to do with my life feeling unfulfilled from my current job and knowing that there was something greater out there for me with May I knew that I needed freedom, independence and creativity. And my 9 to 5 just wasn't providing me with that. So I needed to figure out what it is that I needed to dio The risk takers roadmap is designed to help give you some guidance on the steps that you need to do in order to get your consultancy, your freelance or your side hustle going. Now, one thing that I want to mention in this course is that we're gonna have some live Q and A's just because I am gearing this course towards having a freelance or having a side house or having a consultancy that's not really on Lee, who it applies to. It really applies to anyone who just needs to go out there and go for. However, what the course does have a specific detail on is getting you to take what I call the risk which the risk is going against the grain and all those risks. I don't consider them risk because whenever I take any kind of major jump in life, I calculate my decisions and I assess what it is that I need to do. Is that risk worth taking and should I take it? How should I take it? But whenever I do the risk, I actually have such strategies and set goals and set timelines and set tactics in place that makes sure that I'm doing all the right things to get me from point A where I am here I am, and I'm not happy to point B, which is Oh my God, I can't believe that I did that and I succeeded at it. Let me keep going. So that's what this course is about. It's about taking the big risk in your life, but making it a calculated risk. So the whole point is to help you mitigate failure. Second happen by doing strategic action plans that need to happen. So now there's one thing that I want to mention about winning. Winning is about 75% strategy and 25% look so I get it. Look happens. Some people just end up being lucky. They meet the right person there at the right place at the right time. We can't control look, so we're not gonna focus on that. What We can focus on our strategies and that's what we can control. So this course is all about getting you. The strategy is that you need to have in place in order to make that dream, that hustle, that business that you want to happen happen. I didn't get to where I am today by just sitting back and doing nothing. I had to do a lot of different steps in order to get to living the dream that I wanted, which was working from anywhere and having the freedom that I want to add it out of life and being able to travel while I work, I had to take steps and I'm still doing those steps today. So that's what the risk takers roadmap is about. It's about getting your strategy. It's also about getting you to focus on the numbers. So now one thing about me is that the jobs I had, the career that I had was in sales and media marketing, so that was a unique special skill that I had that really helped me with my business because I was always focused on the numbers and always focused on sales goals. When I decided to start my own business, I knew the first thing that I need to do was get customers. One mistake that a lot of entrepreneur Sola preneurs future business owners have is that they don't know how to get the sales. And then that's why businesses fails. Because no sales air coming in and what this course is gonna help you to do is to really focus on the numbers, the clients, that you have to pitch the customers that you have to reach out to the targeting that you have to do in order to get the sales that you need to keep your business going so risk takers roadmap is about the numbers. OK, so we're going to focus on that. And one thing that I want you to do is promise that you're going to go through each of the steps as they're designed in the module and make sure you're taking them. So that way you can have outcomes. Everyone's situation is different. Things come up different situations, different things happen to people. So I'm not saying Hey, you have to quit your job today and this is gonna happen. No, everyone should only do the things that are realistic to them at their specific point in time. So what this course is really designed to do is just give you all of the tactics, give you all the skills, give you all the things that you need to do in order to feel confident that you got this. So when it's ready for you to go against the grain and take that big leap in life, you'll feel fine and you'll feel ready and you won't have that fear that inhibits us from making that jump 2. Course Introduction + Activities: We'll start with establishing a plan for why you're ready to take the next jump in your life and assessing how you can start taking action. I'm going to help you gain clarity about your unique Y and help you to understand why. The best decision for you to make it's probably the one that excites you the most. Then you're gonna validate your decision. Whenever we think about taking a risk, such as leaving a job or starting a company, it terrifies us. Why? Because we're stepping into the world of the unknown. The true definition of risk means exposing ourselves to danger. No one exposes themselves to danger on purpose. My goal is to help you calculate your actual risk by going through a risk assessment exercise. After doing the assessment, you will line out your steps that you will need to take so you can methodically take action on your dreams and eliminate the fear that suppressing you from taking action. We want to remove the fear, but we still want that feeling of anxiousness and uneasiness. It's that feeling that tells us that we're gonna make this a success because there's no other way after this I'm gonna help you gain clarity on a vision for your future. We're gonna use what I call the vision box. The Vision box comprises of four compartments that are important in your life. Having a clear vision for ourselves helps us to go after the things that we desire and make them become a reality. I'll then help you plan out the steps that you're gonna need to take to make these goals happen. When we see successful people living a life that we admire, we have to remember that they didn't achieve the success overnight. They worked hard for it and they took the necessary steps and necessary action in order to make their dreams come true. We're gonna need toe work just as hard to achieve our biggest dreams throughout this course . I'll be referring to the Save Earn Invest planner That will be critical in planning how you need to save and ways to do it. I'll give you tips on what I did to save enough to feel comfortable when I took Miley to start my own business. Also as a bonus and to help you as a guide, we're going to use a sample risk taker Stacy Stacy is based off of an actual person, but with any data removed to protect personal privacy. The goal of using Stacy as an example is to help you with your exercises. You'll be able to refer to Stacey's exact steps along the way of your journey. But before you get into start in any of this, I want you to think about why you want to take the risk that you want to take. If you want to quit your job to start your own company, and maybe because you have a passion or a hobby that you want to turn into a side, hustle and make money off of. Or it may be because you want more free time in your life, more time with your family. Or it may simply be because you hate your current job and you know you're destined to do better things in life. You need to be clear on your indefinite y before you embark on any risk that you deem is worth the risk 3. 02 What Inspired Me RiskTakers Skillshare: I want to start things off by telling you guys a story of two things that were said to me when I was in my early twenties by two different people who were much older than I. They told me these two pieces of advice. One said to me, Never quit a job without having a job. The other said to me after graduation, don't work. See the world, use a credit card. There will always be a job waiting for you. He actually added on at the end. Someone always dies. As in, there will always be a need to fill seats. So who were the people behind these two pieces of advice? Well, one was a construction foremen who worked at a temp job that I had gotten right out of college when I was 22 years old. I had just put in my two weeks notice without having a job, and he was telling me I was making a bad decision. What he didn't know was that I was taking the advice that I had been giving Onley a year prior by my college professor, which was the complete opposite. One of my college professors in my senior year on the days leading up to our graduation, hosted a lunch for the class across the street from the campus at the University of Florida . Towards the end of lunch, he looked at us all eager and ready, but not so sure what was waiting for us in the real world. He basically said to us, You're going to be useless, See the world instead, that statement resonated with me, and I promised myself that I would take his advice. When I finally graduated college, I had no idea what pursuing my dreams met. I was too young to even know what dreams were. I never pursued anything of passion that I could think of when I was younger. I kind of just did things as I was told, Go to school graduate, find a job as a doctor or a lawyer. What I've now learned about pursuing your dreams is that it's a process. It takes work. It takes being specific about what you want. It means taking risk. It also means going against the grain and being unconventional. In this course, we will talk about a few key themes. One is failure. I particularly want to talk about failure in the way that Michelle Obama, in her memoir becoming talks about failure, she says failure is a feeling long before it's an actual result. I love this particular framing off the word failure because it's the reason why so many people try to convince us not to be afraid of failure. Many of us do too many different reasons, whether it be seeing it firsthand or through actual experience, envision ourselves failing at something long before we even had a chance to try it out. In this course, I want to help you remove any preconceived feelings of failure and give you the courage to try it out and accept that failure, if it happens, is only a part of the process and not the process. The next thing that we will be emphasizing in this course is risk. The risk takers roadmap is about guiding you to be less fearful of perceived risk. It goes without saying that with no risk, there is no reward. But let's face it, it's not always easy to decide to take big risk, not even because we have a preconceived notion that we will fail, but also because we have obligations, whether it be financial or family obligations. It's not always easy to just do it to reference Tim Ferriss in the four hour workweek, where he basically says that we're scared to do something risky because of the perceived fear of the most frightening outcome. That can happen if we fail at it. But Tim argues that the result of doing it and achieving something great and incredible in your life far outweigh the possibility of the perceived disastrous outcome. If it happens, so ensure we should just do it. Next will be speaking about action. I want to stress that this course will be about putting in the work. I like to quote the rapper Jay Z here, where he says, Without the work, the magic won't come. There are 100 herro miners, no disrespect for every of Michael Jordan, which ese is saying here is that Michael Jordan wasn't just born with this unique magical talent. There were plenty of others out there who could have been a Michael Jordan, but they would have had to put in the work. We're going to focus on the tactics that you need to do to get your business going that require work. Everyone else will think it's magic, but you will know that it's all due to your hard work. Being unconventional is a part of being a successful entrepreneur. When you follow the herd, you end up lost in the rat race. But when you go against the grain, you achieve greater things and create a new reality that hadn't existed before in your life and in this world. Hamilton, one of my favorite musicals and one of my favorite albums to listen to in their remix album Whiz Kalifa, has a line. I got it made, but that's because I made it myself. If something doesn't exist today, there's no reason why you can't create it. Lastly, I want to tell you about a dream I had when I was first starting out. It struck me that this dream was purposely delivered at a particular point in my life. When I needed confidence, I had just quit my job. I wasn't sure how long I'd be able to survive without one. I was working on my website, blogging every day, building up my social media channels, and I hadn't secured a contract or client yet I began to doubt myself. Then one night I had this dream. I had a dream that I was flying in the sky looking down at the beautiful earth below me. When I realized that I actually didn't have wings and I was flying with only my arms, I panicked. I lost confidence and began to descend. Then down below me, I saw that there were a pack of lions. I immediately began to flap my arms harder until I soared again. And just like that, no wings needed. I stayed soaring in the air. It was just the will to stay alive. That kept me safe. In short, what I want you to know is that what you have today is just enough. Don't second guess yourself and don't give yourself excuses. We all have whatever it is that we need to get started today. The only thing that you may be missing is confidence. So this course is here to help you gain that confidence. Before we begin the chorus, I have a few rules. As you begin to embark on one of the most important journeys of your life, we need to make sure that we remove what I consider some of the most biggest inhibitors to growth. First, we must tell ourselves that perfection is not the gold because perfection is actually the opposite of progress. I want you to remember that perfection is based on our own perception of what we consider perfect. So with that, we should know that perfection is not something that can actually be achieved. It can only be and will always only be up to the beholder to perceive. In this course, I'm going to challenge you to put your ideas, your products or your services out into the world in order for it to be perceived at the most viable stage. Not the most perfect stage. This is what we call a minimum viable product. Fear is another thing that I want you to remove from your thoughts. The only way to become unafraid of something is to face it. This course is geared towards helping you face your biggest fear and realize that fear is Onley in your mind. Lastly, we should remove any self doubt. We all face imposter syndrome whenever we challenge ourselves to step into new roles, and this is natural because any kind of growth means a new stage in your life. I want you to embrace your growth and believe in your capabilities. 4. Course Expectations & Definitions: it's likely that you're in this course for a few different reasons. It might be that you have a dream or passion that you want to do in your life, but you're not quite sure how to pursue it. Or you maybe just want to know the secret formula to building your own business, a successful one that pays you or you're probably on the verge or, you know, that you need to eventually quit your day job and pursue what truly makes you happy. However, you're just not sure how to make money while doing what makes you happy. The purpose of this course is to teach you how to go after what it is that you want and how . Don't activate that hustle inside of you. We all have a desire to do something that truly makes us happy. By the end of this course, you will have designed a roadmap for pursuing that destiny that you envision. You will have your exact next steps planned out and you will have removed any proceed concept of risk that you initially hod the gold throughout this entire courses. To give you the confidence to bet on you, you will bet so big that you will have no other option but to succeed. There's one last thing that I want to talk about. As we get into this course, you will hear me mention a few words throughout hustle. The true definition of hustle is to be in busy movement and activity in order to succeed and get what you want out of life, and from this course, you will have to be in movement and activity. I don't necessarily mean physical movement, but simply that actions need to continuously happen every day, no matter how small. Should be a day where you're conducting an activity towards your goal Strike date. You will hear this a bit later in the course, but I do want you to start thinking about it now. The strike day is the date that you will take the first step that will change your life forever. Then finally, calculated risk. When we're talking about taken risk in this course, we're talking about taking a calculated risk. We'll be talking about risk that will be worth taken because the end result will be and feel so good 5. How I Got Here: everyone has their own unique story of how they got so where they are today. It would be impossible to plot out every single step that I took and journey that I experienced in one sitting. However, there was one single thing that had to happen in order for me to get here where I am today . That single being was that I was constantly in motion. Every single thing that I've done or experience in life was a stepping stone into getting me to where I am today, and this is a constant factor in each of our lives. We have to our learn to take deliberate actions by making deliberate decisions based on what it is that you want for your future. Let me backtrack a bit and tell you a bit more about my story and the role that money played in my life. My story is that I've always had a job. When I needed one, I was fired from one of my first real jobs at 24 years old. Then I worked with companies big and small. Since then, as I climbed up the ladder, I quit jobs whenever I would start feeling unfulfilled with my work. On average, I quit or moved into new positions every two years. What I learned very early on was that every time I moved, I would earn more money. This was my first lesson in my career life. The hustlers, the movers and the Shakers, the action takers. They get paid more, while those who stay in constant stillness waiting received nothing. I also learned a great deal about how I felt about money. If you would've asked me 10 years ago what motivates me, I would say that money motivates me. I now know what I didn't know when I first started working was that money is only a vehicle to give you more options, not a vehicle for happiness. I had made it to a point where I had a six figure salary. I was still doing something I didn't totally love doing for a living. But I was making more money. So who cares, Right? This is what I thought until I finally came to a point where feeling unfulfilled felt like a disservice to myself. More money bought me a new TV, a bigger apartment, but the happiness was only temporary. What I've learned about myself in my relationship with money is that money is not a motivation factor for me. Because in the end I only use more money to access more material things. Material things weren't making me happy. What I really wanted was financial freedom and independence. With this new realization that money didn't drive me came a new exercise in my life that I had to do. I needed to find out what it was that motivated me and drove me to keep moving and taken action. I needed to find out what made me want to activate my hustle. I needed to find out my wife. 6. Finding Your Why: in the next session, you are going to work on finding out your why, before you embark on your next big adventure, you need to know what factors dictate your happiness and what personal goals will align. What your professional goals. There are many different techniques that you can use to work on your vision. I am going to introduce to you the vision box. You will learn how to fill out your vision box and align your goals both personal and professional, in order to define your purpose. I didn't go off on my own until I myself sat down and worked on my vision. While the vision box is a tool utilized in this course, you may instead choose to do an actual vision board. Or maybe you prefer writing a full page on the story of your vision. Any method that you choose this fine once you have it visualized, we condemn set the stage for the actions that we will take as you reflect on your vision. Look for common themes that come up. Most people have themes around financial and career goals. Others also have relationship and family goals. There's no wrong answer to the themes that are most important to you. This is your unique vision. You will find a further explanation of themes in the next section. Pay attention to the beams that excite you the most in your vision. As I worked on my vision year after year, I began to realize a common theme. For me. It was independence and travel. This was something that I couldn't fight. So I had to be sure that each year these two things were present in my life in order to make me happy. My why, simply put, was travel and freedom not to get you prepared for working on your vision. I want you to do a little exercise first. You're going to pause this video for five minutes and reflect and write down the following . Let's imagine that you have enough money to do anything that you want. Write down. Where would you be living? This could be a different location, a different neighborhood or a different apartment or house. Then write down who would be with you as in who would you spend your time with? This could be a significant other a friend, a family, a pet If there's no particular person present or someone that you envision. Then you can put down whatever it is that would make you happy. I want you then, to name one material thing that you would have. I want you to name one material thing that you would have that could be a fancy car or a gadget, anything. And you don't have to feel selfish about it. Then I want you to name two more things. If you're like me, the naming material things might be hard. So, alternatively, you can name three experiences that you would spend on, like a month long trip to Bora Bora. Then last, I want you to describe an exciting event that would be happening in your life in six months due to your success. Now that you've done this exercise, you're ready to move on to the next session and begin work on the vision box where you will extract out your why by looking for themes in your vision, defining your ideal income that you would want. Then you're going to envision three important moments in your life. Head on over to the next session to begin 7. Why You Should Create A Vision: 10 minute process. I'm excited to help you get through this journey of thinking about your vision for the next year or the next five years. Now, one thing that you may be asking is is a vision box for me. So I want Teoh just explain something to you. My personal opinion is a vision boxes for everyone. Whether you've done one before, whether you've never touched one before or whether you've been thinking about one or attended vision parties, whatever it is, all I want to say is that a vision, anything is for you now. I created a vision box for myself because I just didn't have the time toe always go out and get a posterboard and magazine clippings. Mind you, I love that stuff. I love ca logic and scrapbooking. But just when it came to my vision and my goals as I progressed with those goals year of the year, it got harder to do. I just didn't have the time. I literally my first vision. I did get a poster board. I did get the magazine clippings and I did become the entrepreneur and business owner that I wanted to become. That was in that vision. But as years progressed and I got busier, I needed a more confined way to do it, and one that worked with my personal lifestyle. So I thought of the vision box because that's what works for me. So I'm going to guide you through filling out a vision box and just how to take action on these things right away. 8. Creating Your Vision Box: let me take a moment to explain to you what an actual a vision boxes. So all it is is a way for you to get your vision down on paper, digital paper, whatever you wanna call it. But the point of it is to put your vision into boxes into boxes of key themes, themes that are important for you. We're gonna go through the different themes that could fit into your vision Some of the most popular ones here in this guy. However, in the workbook that I give you, I'm giving you the four compartments that were important to me. And you can start from there. But just to give you a sense of those visions, some of those include career, business, financial, personal relationships as well his family relationships, spirituality as well as philanthropy. So that's what we're going to start you off. So have you think about and then what we're gonna do is go into the actual vision boxes, which put yourselves into certain timeframes of a particular moment of your life in the future. So you'll see in your vision box worksheet. There's gonna be a box called Income. This box is gonna be where you're gonna place. Well, how much is it that I want to make in the next year? And you're gonna write a statement about your income projections? All you're gonna do here is put a number. The other box that I have is titled Monday morning. Now what I want you to do here is think about where you see yourself a year from now, waking up on a Monday morning pick any Monday morning. Naturally, it's going to be the Monday morning That's most happiest to you a year from now. And what I want you to think about is a time in your professional life a year from now. And that's why I call it Monday morning. Monday mornings are typically the days that people drag. Why? Because it's the day we have to get up and restart this work week, right? So Monday morning, I want you to pictures. Picture yourself in your most happiest vision. What is it that I see myself doing Monday morning? I wake up. It's nine AM I don't have to go into the office, because guess what? My offices in my home and I say hi to my kids I kiss my husband morning and then I go ahead and start my days work. I love doing what I do. Want a Monday morning now in your vision box? You're not gonna write a statement that long? You're gonna envision that. And then you're going to write a little note about just to remind you that what that Monday morning is about And then the next box Saturday morning Now contrast early Saturday mornings there for your friends and family. So this is the box that's important for friends and family and same scenario. I want you to look, think about yourself on a Saturday morning waking up. And what is it that you are doing on this Saturday morning? Whether it's with friends, whether it's a family, whether it's with a loved one, and then the fourth box that I have in there is a special occasion. Now this box is dedicated to that special someone in your life a partner, uh, or or any kind of relationship that you just see yourself Singley improving on this special occasion. Who are you spending the special occasion with? And if it's not anyone in particular, what's the aspect of that special occasion. What's happening is filled with friends is filled with family. Is it filled with your favorite? Whatever it is, I just want you to take a special occasion, whether your birthday, whether it be a holiday like Christmas, Thanksgiving and right, What is it that you're doing a year from now on? This special occasion in the happiest moment that you just envision. And that's how you'll complete before boxes. I'm going to give you an example that you can look at and you'll be able to guide yourself that way. So that way you understand and get the rhythm of the box. But it will be quite simple to fill out, as you will see, and it should not take you more than 10 minutes. You're gonna take 10 minutes to visualize your vision and think about where you want to be in each of these aspects of a year from your life, and then you're gonna go ahead and get it down on the worksheet, and then that's it. You're done. You have your vision and you're ready to start taking action on it. 9. Taking Actions on Your Why Pt.I: By now you have worked on your vision box to find out your why. Now it's time to take action on your why. The first step to take an action is to start moving. We're going to first talk about the importance of having movement in your life and determining what movements you were going to have to make many times. The only reason why some succeed and other stone is simply because the successful person was always in motion. That person was always making movements in their lives to get to the next step in their journey. The reality is that many people don't make movements in their lives, and in turn nothing happens. They surely remain in the same place that they always were. For someone who has big dreams for themselves, this is a problem. There are a few reasons why people don't move. Most people don't make movements because it's easier to just do what the herd does. Why story away from the pack? It's just easier to remain status quo. For some, it's because there's a fear of the unknown that what will happen if I do this could be scary for some people. For others. It's simply because they are comfortable being comfortable. Stepping outside of their comfort zone is not something they've tried before, often times. Another reason is because that person has no clear defined goals and without goals you don't know where you're going. It's also easier to not do than it is to do. Many people always have realistic reasons for not taken action, usually having to do with finances and family responsibilities. And then, lastly, many people are just simply not motivated when it comes to making movement. Stepping out of your comfort zone should be done when you're in a high moment in your life . And if you're not in a high moment of your life, you will need to get to a place where you can be even the simple act of learning something new and getting motivated about the outcome can get you in a better place. So this course may act. Is that inspiration for feeling good about things? Get in good spirits and make decisions that fuel that high energy. Tell yourself that you're going to be elevating from your current situation that's bringing you down. Your envisioned new situation should motivate you to make movements. I'm going to go back to my story of quitting my jobs as an example every time I have quit. My job has always been on a high note. I had always gotten a great performance review at work or had closed a large client deal or had gotten good remarks from the client in each and every situation I had always left on a high note, leaving the situation that you're in to pursue something greater is the hard enough task as it is when you're able to feel happy about what's next. And you know that what you're going after is greater. It allows you to take action using positive energy. Others will feed off of your energy and be happy for you. It also puts you in a place of confidence. Imagine quitting a job after you've gotten the greatest compliment from your client. Imagine what kind of self esteem boost that gives you to go on to your next thing in your life. Leaving on a high note is a powerful feeling. You will now begin to get some work done in your risk takers Roadmap workbook in the workbook, you will be asked to find your motivation factors. You shouldn't know what motivates you. People don't start businesses just because it's fun to start a business. There's something more within that motivates them in your workbook. You'll be asked to think of people or figures in your life that motivate you. I also want you to recognize what about that person makes you want to do something similar to what that person is doing. Is it the recognition? Is it the fame? And I want you to be honest with yourself here for everyone. It's not about giving back to the world. For some, it's the pure reality that they like to be better than others. They like to be number one. For others, it's power. Inside the circle, you will see a list of common motivation factors. Think about these as you're filling out your workbook. 10. Taking Action on Your Why [Pt. II] By Making A Decision: the next step to take an action is making decisions. If you were going to be a risk taker, you have to learn how to make your own decisions. Now that you've done your vision work and have to find what you want, your next step is to make decisions that are gonna leave you towards achieving that. Indecisiveness is the biggest roadblock to success. When you are attempting to own your own destiny, you have to make decisions. Some of those decisions will be hard. We have to knock out any indecisive tendencies that we have and make the best decision possible. Where possible. Tried a limit. Who you involved in your decision making process? Too many opinions lead to indecision. When in doubt, use Colin Powell's rule of thumb of decision making, he says. Every time you face a tough decision, you should have no less than 40% and no more than 70% of the information that you need to make the decision. If you make a decision with less than 40% of the information you need, you are shooting from the hip and you will make too many of the stakes. If you get more than 70% of the information that you need to make the decision. Then the opportunity has usually passed, and someone else has beaten you to the punch. We all have intuition based on our own past experiences. We have to learn to trust your gut feeling about things. If you've never done this, it will take practice as you have to realize the outcomes of your decisions Over time. We may make mistakes, but we learn from them, and this will help to inform our future decisions. Learn to trust your gut, but also remember to continue training your gut. So why does making a right decision matter? Well, simply because even the act of pursuing your dreams is decision that you have to make. 11. How To Make A Calculated Risk: Now let's talk about making risky decisions. First, let's go back to the definition of risk and calculated risk. Risk means putting yourself into a hazardous situation. I think it's safe to say that none of us want to purposely put ourselves into danger on the contrast. Calculated risk is a risk that you consider worth taking because the result, if successful, is so good, we're going to begin to talk about assessing the risk or the big jump that you want to take . Our goal here is to reframe the jump that you want to take in your life as a calculated risk and not a risk. This image may look familiar. It best depicts why it's important to do something that scares you every now and then, because what it's doing is taking you out of your comfort zone and getting you to make movement as we discussed earlier. Now that you've envisioned what it is that you want to do, and it currently may feel risky or way outside of your comfort zone, we want to do is feel good about your decision to take the risk by calculating what kind of impact will it have on your life. Let's look at the way risk takers calculate their risk. First, we evaluate what's the worst that can happen if we do it, then we think of the best thing that can happen for your particular goals. Go ahead and jot down the worst thing that can happen, then jot down the best thing that can happen next, using a percentage from 0 to 100% right down the chance of the worst thing happening, then do the same for the chance of the best thing happened. Now we're not going to stop there, because in life there never really only two outcomes. Best case and worst case scenario. There's almost best case scenarios, probable best case scenarios and so on. I'm going to reference Tim Ferris's book here again and read out a quote, he says. I realized on a scale of 1 to 10 1 being nothing and 10 being permanently life changing my so called worst case scenario. I have a temporary impact of a three or four. I believe this is true of most people and most would be holy crap. My life is over disasters. On the other hand, if I realized my best case scenario or even probable case scenario, it would easily have a permanent nine or 10 positive life change in effect. In the end, there was practically no risk Onley huge life changing upside potential. We're about to do a risk assessment calculation. Let's do some reflecting first, think about the thing that most excites you. So the goal that you indicated in your vision board think about how you successfully achieve it. How will it change your life if you achieve it, then think about how will it change your life if you do it and are not successful at it, then lastly, think about how it will change your life if you don't do it, which just last one is easy. Basically, there would be no change on a note pad. Draw out a chart just like this. Make a note of what success looks like and what failure looks like we're going to use this . Listen, your risk takers roadmap workbook, You are going to calculate your wrist to help you feel extremely good about the decision that you're making in the workbook. You will see the risk assessment calculator you are going to list out the possible scenarios that could happen if you take the risk. And if you don't take the risk, we're going to categorise these scenarios as follows, one being that you didn't take the risk. So therefore, nothing happens. So everything remains status quo. A category of 2 to 4 is a worst case scenario that has a temporary negative impact. Whatever you put into your list as the ultimate failure goes into this category, Category 5 to 7 is a probable scenario that falls in the lower middle. It's not ideal and not technically what you define a successful, but it's also not the end of the world category. A through nine is another probable scenario that falls in the upper middle. Well, not exactly like you envisioned it. You still deem it a success. Then last is Category 10 which is the best case scenario of things that can happen. If you take the risk at the bottom of the worksheet, you'll notice some pre defined percentages for you. These are the chances of thes things happening. These are ready to find for you because we're going to go with historical benchmarking here . The likelihood of your greatest fears happening when you take a calculated risk are usually very, very low. We'll call this a 1% chance of happening the probable and best case scenarios. These all have an even chance of happening. If you're doing all the actions necessary to achieve it, you've done 75% of the battle. The rest of the battle can be left up to factors outside of your control, which can include timing being in the right place at the right time and even just look in your workbook. You will see an example using Stacey's risk assessment calculator. Her worst case scenario was that she would end up homeless on the street if she quit her job to pursue her side hustle and started business running her own beauty line. Her category 5 to 7 is that she tried it out, but she didn't end up building the product that she envisioned and ran out of funds, so she has to go back to getting a job. The upside is that she learned so much about herself and the beauty business. Stacey's category 8 to 9 is that she tried it out. The business is getting traffic and bringing in an audience. She still hasn't made it a profitable business. So she's not at the monetary goes that she envisioned. However, she loves what she's doing, and she's going to keep on pushing at it. And then last a Stacey's Category 10 which is that she was successful and profitable at the beauty line business, and she has truly reached a place where she is living the life that she dreamed. Take a look at Stacy's assessment. It's a no brainer that all of Stacy's probable outcomes all would have some kind of positive impact on her life. Therefore, far are weighing with 1% chance that the worst case scenario would happen. Use the risk takers roadmap to make a firm decision on what it is that you want to do. Be upfront about what it is that scares you to do it. It's fine to think of the worst possible thing that can happen here. Then work on your risk assessment calculator to calculate the actual risks that you're taking. By the end of your assessment, you should have an answer for yourself on whether the risk is worth taking or not. 12. Save Before You Launch: it's important to understand our relationship with money as we're starting our own business or embarking on a journey that's going to take us outside of a world that remains inside the confines of a consistent paycheck from a job saving money is going to be an important part of this or spending money more wisely. There are three main categories for why people save. Having an emergency fund is always critical for anyone making sure that you're able to have access to cash should anything happen, such as losing a job unexpectedly or health reasons, disastrous events or even family matters. Having an emergency fund helps to keep us at bay with our fears around money. Also, saving for retirement is always something that we should think of having access to money to cover our living expenses when we can no longer work. And then we also want to save to make big investments, such as purchasing a home or paying for college tuition for the kids, or even continue in education for ourselves. If you're going to get serious about starting your business, you need to begin to get frugal and cut out any expensive habits that you may have are used to throwing expensive birthday parties or going to the salon. Can you cut out these activities or find ways to cut the cost down? Look at memberships that you pay for such a XJS memberships. These are often good starts to cutting out unnecessary expenses. One of the biggest things that help me to save money. When I was starting out, my business was cutting out dinner and branches with friends. Instead, I opted for one on one catch up time. So that way my friends wouldn't see me as disappearing from the face of the earth. Let's also talk about debt for a second. I'm going to give you the advice that I took maybe about 5 to 6 years before I started my business, and I'm happy that I did. It was to get rid of bad debt. Credit cards with high interest rates is an example of bad debt. If you have a high balance on a credit card, you'll be running up the hamster wheel trying to pay it off due to interest rate fees continuously being tacked on. My advice to you is to transfer any credit card balances that are accruing interest over to a credit card that is offering 0% interest on balance transfers. Usually, credit cards offer 12 to 15 months of no interest. I did this on several of the credit cards that I had accrued balances on since college. I saw that I was accruing an additional $150 per month just due to interest alone. Once I transferred over, I was able to manage my dad and paid him off without having to worry about interest being calm pounded on. Think about the money that you're saving from that interest and that money, even if just $50 a month. Congar oh towards savings accounts. The other advice that I recommend to you is to immediately put your bills on auto pay. This allows your bills to go out on time, and you don't even have to think about them. It dreads us all to have to pay bills each month, but we can't avoid this. So why waste your energy on feeling bad about paying bills? Rather have that aspect of your life automated. The other thing that I will recommend to you is to use debt to your advantage not to your disadvantage. Once you've paid off that debt that you have, you can continue to use that, however, use it on your own terms. One of the best changes that I made to my debt management was that I strictly on Lee used my credit card now to charge things that I could pay off in full by the end of each month. So even if you end up paying for all of your expenses using your credit card Onley reason you would do this is because you know you were going to pay off that balance in full each month. There could be an upside to doing this as well, and is that many credit cards offer point systems. If you find a good credit card that has a good point system, you can use it in your favorite to collect points and use it towards rewards. If you like to travel, get a credit card that has a mileage points word system. Now I'm not a financial advisor, so I can only tell you what has worked best for me. You should always seek professional advice to get recommendations that are particular to your needs. I will, however, point you to a few great books that I've read along the way and that were all instrumental in helping me to shape my financial mindset. And my relationship with money saving takes discipline, But I want you to challenge yourself. And this is why when I started getting ready to go off on my own and create my business, I challenged myself to save like I had never saved before. In the next section, you'll be presented with three savings Gold challenges to choose from and get you started on your savings. 13. Create A Savings Goal Challenge: so I learned hands down. The best way to save and to stick to it is to set up a savings challenge where you set up a challenge where you say I'm going to save this amount and put this amount of my bacon count in order to realize this amount at the end of my challenge. So what I have here for you guys is three challenges that you can choose from. So I'll say that these challenges, they're scaled on a level of easy to moderate to a very aggressive say that saving school. So it really depends on what you're comfortable with. So never saved more than you can more. You know, you have to pay bills. There's things that you have to you have to pay for, obviously on your monthly basis. So I don't want you to take away from that. We all have bills to pay. We all have things that we got to do. I get that. But what I do want you to do is just remember this theory of just paying yourself so off all the bills that you have to pay. You have your you have your utility bill, You have your tuition. You have your long, whatever it is. The next thing on that list and it shouldn't be far down at the bottom. You should. It should have some priority is paying yourself. So savings is a way to do that. Savings, investing, whatever it is is a way to do that. So we're gonna look at these challenges you're gonna look at the one that best fits you and you're going to go ahead and enact those challenges. So let's look at the 1st 1 The first challenge is S O A. It's the same dollar, same day challenge. So this is the one that I actually did when I was planning to quit my job and I knew I needed to save enough to to get there, and I just wanted to be aggressive. I was still working, so I knew I had a stable income. Yes, most of my income was going to rent bills and entertainment in all of that, so I barely had anything left for myself. At the end, however, what I had to do was cut back on a lot of things. I was paying an expensive gym membership. I said you know what? Watch YouTube videos do your gym at home, so I cut that out. I didn't say yes to every dinner and brunch that the girls wanted to. Goto had to cut a lot of that out. I didn't always go to the concert and all the things that were just happening in New York City at the time. It that's where I was living. So I cut a lot of things out in order to pay myself first. And then if there were things left over for my entertainment budget. Then I went ahead and did those things. So let's look at savings challenge A. Like I said, it's the most aggressive. If you don't feel that you can do it right now, then don't do it. We'll talk about saving to challenge BNC, so saving to challenge A is the same dollar. Same day challenge. So it's super simple. It's not hard to dio and very easy to free to remember what to do. So if it's the first of the month, then you pay yourself a dollar. If it's January 2nd, you pay yourself $2. If it's January 3rd, $3 so forth So now you. So you can imagine that seems super easy. So in the beginning of the month is very easy to pay yourself that amount and just drop it into your tiered to your checking account to your savings account. But as you can see as we go down to the end of the month, let's go down to the 30th on the 27th you have to pay yourself $27. 28. You have to pay yourself $28 on the 29 $29 so you can imagine in a single week. At the end of the month you already have your you're trying to extend yourself about 100 to $200 so that can add up. And that could be a lot for someone. Um, and it may not be attainable, but if you really think about it, how much are you paying yourself in a single in a single month from the first to the 31st? That means in January I've paid myself $496 so there you go. That's roughly what I'm giving myself. Each month, about 400 to $500 each month from doing the same day. Same dollar challenge. So you have to think about that. Can you afford to do that? Most people think they can. They're just like I don't have an extra $500 to pay myself a month. However, if you eliminate some things and you look at the things that you can eliminate and also just a simple fact of just taking this smaller amount, you're not giving yourself the whole $500 abandon the month or beginning of the month you're taking in small increments. And yes, it's happening every day. But do you have coffee every day? Do you go to Starbucks every day? So you know, What is it that you do? You probably from the little bit of things that you can cut back on already spending $500 a month on discretionary things that you don't need, so it's attainable and I will say it was hard. It actually even obviously this. It also just got annoying for me toe pay each time at the transfer money into my bank account, literally every single day, and I got in a little annoyed of that. So What I ended up doing is halfway throughout the year. I just I just started taking the weekly amount and depositing it every Friday. You could do it every bi weekly. The only thing about doing it that way is that you lend you put yourself back into the to the category of like, Oh, it's a lot. I don't want to deposit this much. So again, doing it by the day. It's, uh, it's it's a little bit better for your challenge. Maybe you can figure out a way to automate that. What? Your bank, so that when you don't even have to look at it or even touch it, that might be a better thing for you to do. But again, the same dollar same, um, same day challenge. So if you do it, let's go ahead and go down to the bottom of this chart and see what we're making. So if we did the same dollar same day challenge, we will have saved $5738 by the end of the year, just by us doing that little mechanism. So, as you can see, that is a great challenge to do your $5000 Richard $5000 more comfortable to start your own business. The next challenges is saving to challenge B. I call that the moderate level challenge banned. Same thing. All that means is you're paying yourself $5 on Friday and $30 on Sunday. That's a little easier to remember, and that's probably attainable. I'm sure we all go out once a week to two drinks or dinner, and we're already paying $30 for that. So maybe cut back on a little bit of those things. Cut back on your coughing on Friday and just pay yourself first. And if we did that challenge by the end of the year, where we've saved ourselves $1000 in 820 so $1800 we've saved and then the final challenge , which I say it's the easier challenge. But it doesn't matter how easy it or hell, how much less you're saving, as long as you're saving is a $10 per week challenge. Now I feel that, um, majority people can do this, so I think, if anything, if you feel that A and B is just too hard for you, can't do it, do at least do yourself a favor and at least do the sea challenge, which is $10 per week. And that amounts to. If we did that challenge, we would have saved $520 by the end of the year. So that's something. Was $520 that you didn't have if you hadn't saved anything. So I challenge you guys to pick whichever one you want to do and what I have here. So when you go into your plan is you guys, we're gonna fill out the savings planet. You're going to keep this truck. This is gonna be yours to keep track of your savings, and you're gonna go ahead. So if you chose the option A. Every day when you put money into your account, you're gonna fill in the yellow sales. It's the only cells that you have to touch And go ahead and put that dollar amount that you put in today, and then what happens? And I just want you to pay attention to this column. You are not changing anything in this column. So what this is saying is that if I put a dollar in today amount of paid myself today, the mountain I have saved absolute today is a dollar. Then I put in $2 the next day. As of that day, I have now saved $3. Now I put in $36 so forth. And then by the time I put $6 in my account, I would have saved $21. Then the next day I put in $7 then you can see it updates to. Now I have $28 in my savings. And if I goto eight and nine and 10 and then you'll see, By the time I put that $10 on January attempt, I would have now say $55. So you do not have to touch when you're filling out your savings plan or you don't have to such anything in the White Column. All you're doing is filling in the yellow columns, and I do want you to fill those in because you might have a day. Maybe you get a bonus at work or, you know you got an extra tip of whatever it is. Today is the 11th but you decide, you know it. I'm gonna put more than $11 in my account. I'm gonna put 21. So go ahead and put that 21 there and it's gonna update here. And then the next that you decided I only can afford 12 today because no tips or bonus today. That's fine. Now you back 80 and you'll see by the end of year, you may not. I So we So we looked at it earlier that if you do the same dollar saying day challenge, you would You're gonna have a savings of about with 5 58 $100 or so. If you can. Some days pay yourself a little bit more than what's indicated by the chart by that day of the week, then you would have saved more than that. You might be at 6200. You might be a $7000 depending on how much you're putting in your account. So I want you to go ahead and keep up, keep up to date with whatever it is that you're paying yourself. So that way you can stay enthuse. You can stay motivated. You can keep on looking at this. Let this right call them over here in the way to see how much you save so far and do that with any of these. So over here you have savings challenge piece. If you decide to do that challenged, and you will be filling this section out again according to what day it is, and you don't have to stick to the five and 30 challengers up a little bit more. Call it $10. Friday's $40 Sunday's whatever you want and then same here. If you choose. Option B doesn't have to be tells per week. It could be 20. It could be 30 whatever it is, and then go ahead and feel that in. So if you do need more help along the way, I do have Stacey's example here, and you can see Stacey's example along the way. Everything that she did, if she had done any of these challenges. So so just use examples as you need, and just remember you got this. This is all about you paying yourself first and fulfilling the dreams that you're looking to fulfill 14. My Get Paid A Little Strategy: Now that you have a savings plan in place, the financial management doesn't stop there. As you begin to take stages of building your business, you need to also start strategizing ways that you were going to earn income, even if just a little for now for your business. If you're still currently holding a job, then this will be your side income if you've already left your job, and this will be the beginning stages of bringing in revenue for your full time business as you build income little by little, this gives you the opportunity to test out your idea and figure out who your customers are . This will also be the time when you're learning more about yourself and what excites you. As you start earning this income, make sure you are reinvesting it back into your business. This stage is what I call the GPL to get paid a little strategy. I want you to find ways to earn your very first customers, no matter how small the deal. The goal here is to just get paid a little. The goal of GPL is not to go crazy, trying to perfect what our businesses will sell start getting your product out there with the minimum viable product or service right now, If you are building your consultant business, then the goal should be to get your very first client that you can start doing work for and getting paid for one piece of advice that I will say is to stay away from free projects just for the sake of gaining experience. Free projects rarely ever amount to something as beneficial as a paid project. Sure, the argument is that you gain exposure. However, building a business requires exposure and revenue. So the pure fact that you're not earning revenue misses the complete point. Are there exceptions? Of course, you'll have to choose wisely and buy wisely. I mean, the company in question, asking you for your free services should be able to give you in exchange access to a secure deal or next client or access toe audience data such as email addresses, for instance. So how can we get paid a little? Well, for one, you can take a small freelance projects. Maybe you're good at graphic design and can create social media images for clients. Or you can provide consultation, cold gin or training services, or you simply can build a product that people want to buy. Consultation and coaching is typically the faster way to increasing your growth at a fast pace with little expenses and overhead. In order to start getting paid a little, you have to sell yourself. Now I know that sales is a bit intimidating for most people. This is why you're going to use the provided sales tracker to make it seem less overwhelming. We're also going to have to get used to the mindset of doing at least one sales activity per day in the upcoming lessons. I'm going to teach you how to utilize the sales tracker, But before we go into that, let's first talk about what you will sell and who you will sell it to to find your first customers. Figuring out what you will sell if you don't have a specific product or service in mind can be a daunting activity in itself, especially if you're coming from a starting point of lower confidence. We all have unique skill sets that we haven't realized into fruition yet. In the following video, you will learn to map out your skill sets from your past experiences or jobs. The mind map exercises will have you look at your skill sets that you've acquired from your previous jobs. Skill sets that you just uniquely have outside of work. You will also be able to think about skill sets that you are willing to learn. You should work on anywhere from 1 to 3 max mind maps in order to figure out what you will sell. The purpose of the mind map is not to extract the perfect product that you will sell, but to get you started selling for now. You can pave it on your product later, head on over to the next video to start your mind map exercise. 15. Mind Mapping Your Skills: I'm gonna show you a tool called mind meister. Mind meister is basically a mind mapping tool, and I want you to use this tool in order to basically extract out all of the different things that you do with in your current role at your job. Because what we don't realize is that just because this is the title of our job and this is what we're labelled, as in the work that we do, that's not the only thing we do. And that's not the only thing we're skilled at. So doing a mind map will actually help you to extract all of the different task and all the different skill sets and everything that you could possibly do with in your current role, and how those skill sets and task that you do can actually translate into you performing freelance work or project side project work. Anything that can get you that side hustle money that you can provide as a service to anyone else who's out there. Any other company that's out there as a freelancer, let's say so. I'm gonna go into one of my recent mind maps, and this is similar to the one that I created when I was leaving my job. And at the time I was a sales director for a media company. So as a sales director, of course you're responsible for selling. So I could have gone out into the world thinking, OK, what can I do as a side hustle? Do I sell for someone? What is it that I do that's in my narrow mind at the time? That was all that I do. And that was all that I could do. Um, but that wasn't true. The reality is, I knew a lot. I gained and retained a lot of information over my seven years in the field. So this mind map helped me to extract that. So let's look at this. I'm gonna actually shrink this down a bit so you can see a little bit more of the screen, and here we go. So all you have to do with this mind map, it starts off with this little bubble here. So once you start your mind map, you'll just go ahead and put I want you to put the title of your current position in that middle mind bubble right there. Once you do have that you're gonna press the plus signs. I'm gonna show you what happened to be press. The plus sign appeared press the plus side And then, as you can see, a little node falls in down there at the bottom, and that's what's happening. So basically, I'm building all my little notes here, so I can Then what I'm gonna put in here is all the different things that go into my role. So as a sales director, my responsibility was interacting with agencies. And when I interact with agencies, there were things that I had to do. Their set entertain had to pamper to my clients. I had I learned a lot about large brands, cause these agencies handled large brand. So therefore, I need to know about PNG. I needed to know about Samsung. All of these things became a part of my knowledge. The other thing that went into a sales director role, I needed to know a lot about marketing, even though I wasn't the one marketing marketers were coming to me saying, Hey, I want to advertise this on your site, so I need to know how they thought I needed to know what were the things they needed to do ? I needed to know what was going on in ST. So I needed to know a lot of different marketing terminology and that became supercritical in my launch into my own into my own companies. May. Just having that distinct knowledge of marketing terminology helped me propel so much. So I want you to really think and extract all the things that go into your current role. I had to know a lot about marketing tools, first party data, second party data, third party data. All these things that really go into the core of marketing became just a part of my arsenal , and I'm thankful for that. Generated in revenue, of course, that was my main job is a sales director so high pressure? I have a lot of height. I can I can withstand a lot of high pressure environments, and that is super useful. And it's definitely useful when I'm running my own company to be able to take pressure and be able to manage that. I was required to hit goals, so it that actually helped me because when I was working with clients on their marketing, uh, it wasn't just about let me do this Little pretty graphic for you was like, How can I generate revenue for you? Cause I knew that was what was most important to them. And that's what a lot of my clients really appreciated about me is that I had a came in with a very sales focus, gold focused mindset. And they love that and that that really distinguish me from any other marketing freelancers that were out there creating proposal presentations, pipeline management, scheduling, reporting all of this. So I just want you to and you can have as many notes as you want here. I mean, I can go on and on. I just decided to stop it about eight here just to give you an example. But once you have all of the little nodes of what you do, and I want you to also extend those nodes, So once you put scheduling, go ahead and write the extensions of those What were the things that you have to do with in scheduling? So finish your mind map up, and then after you do that, what I want you to do, there's this little I'm gonna toggle this open right here. So this will open up once you hit that menu. Little icon. And what I want you to do is first out of all the little notes here, you'll notice that I have a smiley face. Sad face, a neutral face on on of these. I want you to put in there, right here. I want you to put a smiley face for the for the task that you like that you actually enjoy doing that. You remember thinking Oh, yes. It's time to do this part of my job. And then I want you to put a neutral face over the parts of your job where it was like, OK, I don't have to do it. Not totally happy about it. But I'm also it doesn't kill me. I don't hate it. And then, of course, I want you to go ahead and put a sad face over the things that you actually really hate It like a part of my sales job. I hated pipeline management. I hated having to go to my boss and say here and the numbers. Here's what we're protecting. I know I had to do it, but I hated it. I rather I would have rather someone else do it. All right, So you're gonna go ahead and do that. Once you do that, put your smiley face interfaces and sad faces next, each of those I want you to. Then go ahead and look for all of the areas where you have the smiley faces and just you're gonna take any of these colors. I think green was probably the most indicated of the good. So I'm gonna go ahead and put green wherever I have the smiley faces. So you just click on that note here, and then you click the screen button wherever you have the neutral faces. Let's go ahead and put a yellow there so have neutral here. So that's all I have to do. It highlighted in yellow, neutral here, yellow and draw here yellow and so forth. And then where you have the sad face, let's just go put those in red. And the reason I'm gonna have you do that is because I want you to think about all of those areas and the first thing that you're gonna naturally go after when you're going ahead and trying to look for that that gig or that side hustle income or that free, That's position. I want you to go after the ones in green and I want you to know I want you to go after those skill sets. So basically what I did when I was getting ready to leave my sales director role, I decided to reach out to companies and say, Hey, I have the qualifications to consult you in marketing, and I'd love to help you on this X Y z So that's what you're gonna do. Basically, you're going to take all of the areas that you highlighted in green, and you're gonna position yourself as an expert in those green areas to these companies that you're pitching to and then go after those. We're gonna talk about how you go after those and what kind of numbers you need to hit Teoh t to find Ah, perfect the perfect match for you. And then you're in a look at the yellow ones were not. I'm not saying discredit the elements. Don't go after those, but you're gonna look at the yellow ones after that, and then the red ones. I just want to kind of put a little warning because there's no reason why you should just because you know how to do it. Um, but if you hated doing it, there's no reason why you should go after trying to consultant things that you hate, cause you're just gonna hate consulting in doing it, and you're probably not gonna do a good job at it. And I'll give you the example here. So scheduling, you know, scheduling is not my forte. I don't like I don't like creating schedules for anyone. If I did, I would have been probably an amazing virtual assistant and virtual assistants to very well when it comes to working remotely and freelance working but not. And even though I knew how to do it and I had to do it as a part of my job, I would have hated doing it as a freelancer. So there was no way I was gonna go out there and and advertise my services as a virtual assistant. I just wouldn't do well at it. Yes, I could do it, but I wouldn't do well at it. So I really want you to highlight those red ones because I don't want you to just reach for anything that you're able to do, because if you don't like it, you really can't grow off of it. So keep those red ones, just like as a little reminder, you know how to do them, and they may come up in parts of your task. But it's not something that you should go after, so I want you to prioritize in the green, and then secondary will be your yellow areas. 16. GPAL Tracking Sheets: So this is the G p A. L tracking sheet. Get paid a little tracking sheet. This is the exact sheet that I use. When I was getting ready to quit my job and I had to start planning out which clients I was gonna go after and or I should say which prospects I was gonna go after and how to make them my clients. Now, when it comes to trying to find the right client for you, basically, this is a sales process. It's no different from any other way that any other salesman goes out there and finds their clients. So you have to you have to basically put yourself in the mindset of your sales person. Whether you're looking for a new job, looking for a new client, looking for a new freelance position doesn't matter. You do have to You have to put yourself in the sales mindset and no have to go up know how to go after clients now sales pipeline and client and prospect tracking. It was something I hated in my sales job, but lucky for me, because I had to do it. It's something I technically was. You know, I knew how to do it. It was comfortable doing it. So I applied that to my to my task when I was going after looking for a client to be my first consulting client. But this is the way you're going to use it and don't get intimidated by it. Really, The whole point of this and the only the way the reason people win deals is yes, because they know someone and know there was a referral. Of course, that definitely works, but you have to get to that level. But before anything happens, if you're just straight off, you know you're new in the market. It's a numbers game and you have to respect that. And it works. When when you put the numbers on your side, it works. Um, often times I'll have, you know, my clients or students come up to me and say, Well, I reached out to you know, these companies and no one's gotten back to me and I haven't gotten a response. You know, it could be anything, whether they're sending their resumes in or whether they're trying to get some freelance clients, whatever it is, I'll always get that That statement every child to a few companies, and no one's gotten back to me yet. And then I'll ask the question. Well, how many did you reach out to? And then the student would come back and say, Well, 10 you know, maybe nine or 10 and then I'll say, That's not enough. They will look at me and say, Play, What do you mean? And it's true. It's It's not enough. It's a numbers game. You you have to increase your numbers when you're looking after clients. Now, um, you know, there may be you may get some luck and, you know, land a deal on your third try, and that's fine. And that's great. But that's not always the case. So you need to make this a number. You that you need to put the numbers on your side. So and he was the way you're going to use this very simple feel free to alter this, however you need to. You don't have to only use the sheet. There's other pipeline management systems out there and tools, of course, that you could even pay for. But this is a very simple, free, easy way to do. It's an Excel spreadsheet. Have a couple of columns here. 1st 1 is prospects. You're gonna put the prospect of company that you're looking after. So I'm gonna say ABC Corp. You know, the local company in, you know, Anaheim, whatever. Whatever you want to put there and then the last day of context. So this is gonna be the day that you contacted them. So let's say I plan to contact them on january 7th, 2019. That's gonna be my contact date. I'm going to just to see her. What happened? Say sent an email, noted their recent social media posts. So I'll show you we're gonna talk about how do you send a really good email to people you don't know. But this is fix my typos here. This is an example of how you're gonna just keep notes really quickly, and then you're gonna say this, So if no response, follow up two weeks reference recent. You know something? Um, you're going to go ahead and do that, and then here you just putting, you know, who is this person that you're contacting? So let's say if it was Susan Smith, you're gonna put her email address there. Here's where you're gonna start. Just putting the notes for yourself. What were the general needs? So I think that they need so from media contact, they need to create better content. I noticed on their cage their contact was still and boring. Whatever it is that you think that you can add in here, And then here's where you're just gonna kind of note to yourself the steps to win. So you're just gonna say, Well, I need to get in touch, Susan. Well, most likely, I need a proposal. And so far, if you're just gonna put whatever kind of steps that you need to win because what you want to do is make sure that you are going to go ahead, do the go ahead and do those steps. So maybe before even Susan, um, even wait for Susan to get back to you, you create yourself a little proposal quick proposal that you consent to Susan in the next email. So I just want you to start prepping for those things. Okay, so that's what your client Prospect Top is gonna be like once you start getting proposals out and really start getting responses, that's when you're going to use the pipeline sheet. So pipeline cheat again, You're gonna come here. So let's say Susan responded and said, Hey, Jenny, go ahead and send a proposal to me. So you're gonna say OK, ABC responded to me, and here's where I want you to just put the size of the op, soak the way we're going to use the size of the up, and you'll have a little reminder here in terms of a ratings. So you're gonna rank from 1 to 3. Ah, one being a major client. So, like, you know, it's your goal of a $5000.10,000 dollars fine. Whatever it is. Three being something small, you know, maybe it's only a $500.500 dollar opportunity. So let's say ABC Corp is, you know, it's a big ones about 55 grand. I'm gonna put it as a one. You're going to say Yes. The proposal was sent and then proposal close. I'm not sure yet. It's still were still pending there and then propose. We're going to say what was the size of my proposal? So let's say I pitched Susan $7500 proposal and in close section, I'm not gonna fill that in until it actually closed and the way this would work. So let's say it closed. And Susan said, Hey, I want to start off with you, but we only want to start off with, um, $3500 contract. Then you would put that it closed for 300,500. Okay, so you wait to Philip filled out that part, wants to get their status is just where you're putting a note. So here you can say I sent the proposal to, um, proposal sent to Susan. And now just waiting if I don't hear bad contact in three days. Okay, um and that's all you have to put. All right, Next up is the client workbooks. I just want to take you to this tab with the client workbook. This is gonna be really important when you're just starting out. And when you just start to land your first few clients what you want to do here, and this is just a very good way to maintain customer service. And make sure your first few clients are really happy with your work. This is gonna be the opportunity for you to collect testimonials once a great opportunity for you to gain confidence, especially in those jobs are doing well. The ones that are not doing well because those happen, you're gonna make some notes of it. May be the client didn't like your work on this x y z And this is how you think you can change it or improve upon with the next flight? Or maybe that client was an actual match for you. Maybe they were too demanding for your time. And it wasn't worth the freelance income for you. So you know now, Okay, you're not gonna have this plan anymore. But something that you've learned is that you're gonna put some standard protocols that you give to each client before they sign a contract. So that way, nothing gets a little over abuse when it comes to working with you. So that's what you're gonna do here. You're gonna put the client you're gonna list where you found them. You know, that's what the source means. Scope of work. You're just gonna put what the job was instagram daily, post management, whatever it was start date. Um, you know, if there was a certain end date to that, whether that job is completed or not, how much you know was the proposed and then how much you actually finally agreed upon how much you got paid. And then here's where I'm saying you're gonna kind of put the thoughts and feelings of the project. So did you like the project? I want you to really, Um, start noting, whether you like projects or not, because the ones that you like you're gonna try to go after more of those types of projects . Or you're also gonna try to up sell those clients cause you want to report them or the ones that you don't like. You're gonna start to suppress those, right, get some client feedback with your first few clients. It's gonna be super important for you guys and then go ahead and, um, put a reading. So if that client was satisfied, I want you to put a rating from 1 to 5. And what's gonna happen there is the ones that are five. Um, you're going to start again looking for more clients like that. All right. The last tab in here is the touch based tab Now with this tab. So this is a just a little trick. It's not technically your sales tab. This is not a is not a tab for you continuously pitching and selling clients. What it is, is I call it a touch baseless, and you're gonna be out there meeting so many people. You're gonna be networking. You're gonna be socializing. You're going on Instagram. People are gonna meet you whatever it is, any kind of person. Even if it was someone who provided a service for you, Maybe it was your photographer, and that's that's someone who's gonna go on this list. Does not matter who, but as long as it's someone you connected with on some kind of level, ideally in person but doesn't have to be a person People collect on connect a lot online their social media these days. So it could be that to um please I met. So some money of my closest colleagues now are people who have met literally on instagram. Any relationships reform that way. So could be anyone that you had a connection with a two way street. Not again. I don't want this to be people you've pitch technically, cause that's that's for your prospect. She But you're gonna put So let's say I got a business card. You enter the first name, last name, date contact. This is all very self explanatory where you met and everything like that. So what I want you to do, So you're gonna feel all of that in and you're gonna get this filled in, You know, I mean, this could go on forever. You know, you could have, you know, your first week alone of your network, and you could have about 50 people that you, um that you've met that you're gonna put here. And what you're gonna do is I want you to set it up where every single day you are going to reach out to the person. One single person on this list wanted to depends on him. And how big you get this list going. Want to two people on this list every single date and just do a simple connection, any kind of connection. It could be a quick email saying, Hey, I saw your last post that look bad looked awesome, or hey, I was just thinking about you. Um I mean, the area. I know you said that you lived in Gramercy Park near Gramercy Park. Wanna grab some coffee? Whatever. It could be a simple comment on their social feeds saying Love, There's pose. How are you doing, man? Whatever it is, I just needs to be some kind of touch point with that particular client. Um, because what it's doing, its there so many. You know, there's a lot of people. Everyone out there is networking, right, but no one's really keeping in touch. Did we have Aton of visit? We collect a ton of business cards, and if you look at those business cards, can you can you really say that you connected or touch base with any of those people? So it almost becomes a waste of a business card. I actually personally myself now. I don't pass out business. I don't print business cards any more because they became a wasteful thing because most people don't do this. And when they don't do this type of connecting, it's a waste of my money. So what I wanted in So now I actually have this digital type of thing going on, which don't worry about that. I could teach you that in another course. But when it comes to just handing out those business cards, unless you're gonna keep in touch with the person, what's the point? So what I want you to do is be that proactive person who does keep in touch. And like I said, So let's say it was your photographer. You did a photo shoot with them. They were awesome. You love them. And naturally, this is not a person who you're gonna pitch right now. Your photographer doesn't need your services. Maybe they do. But, I mean, let's just say right now your first thing doesn't know they don't need your services. But now they become Let's just call them an associate associate with in your repertoire of people that you know. So you took a photo shoot with them. Let's say last Friday and then they're gonna go through the cycle of your list. So let's say you have, like, 100 people on this list, and two weeks later they come up on your you know, you've reached out to contacts one through 12. Now you're on 13 and there's the There's your photographer right there who you're gonna reach out to. So it's Matt. Let's say Call it Matt Jones. So Matt Jones comes up on your list. It's time to reach out to him, and you're just gonna do a quick check in. Go ahead and check their social media handles, see if they've done a post. If they have. And you like that Post Beach, Anyone here, go ahead and comment on that post and say, Hey, this is awesome. Whatever it is, Thanks for the shot of the shoot last week is that what you're doing is you're kind of given that that person, they want those comments that helps their audience. So why you commenting them and giving them the energy you're helping them? And that's what we want to use this touch baseless for. We want to use it for helping our associates, because guess what? When you help people, they come back and remember you and they help you back. So that's all we're using this list for. We're not trying to sell to anyone. Um, if you didn't put anything on his social, social media cattle, that's fine. Shoot a quick email and say, Hey, you know, I just wonder Riccio, I was talking to someone. We're talking about photographers. I gave me your name. I'm not sure if they'll use you, but just wanted to let you know that whatever it is, don't always. You know, I say coffee, but use coffee as, like, use it lightly. People are busy these days, and you don't want to get in genuine coffee. It takes time to do that, depending on what neighborhood you live in. Probably takes traffic, too. So, um, you know, sometimes things can be simple as, like, a five minute virtual chat. Even phone calls also take time to, so just be, you know, be genuine about what it is you're doing. Don't try to take too much from the person, but just give them a little nudge so that they would remember who you are, and this will help you go a really long way 17. Investing In Yourself & Your Business: When I talk about investing in this course, I'm talking about putting some stake in the game. We must think of our businesses as an investment tool in itself. Therefore, it you have to invest in it in order for it to give back to you. If you are starting a consultancy than the component that you would invest in is you, you might have to train or educate yourself or gain a certification in order to qualify as an expert. Whatever it is, I want you to put your money that you've saved or that you've earned back into your business. The reason I want you to do this is also because it's a bit psychological. If you put money into your business, you're giving yourself stake in the game. An investor who hasn't provided any funding for your company has no stake in the game and therefore does not care of your business wins or fails. Think of it in this same way. I want you to have something invested in your business. I want you to make a list of what you will need in order to make your business. Dr. Do you need certification? Do you need to learn something new. Do you need to purchase or subscribe to a tool or software? Do you need to hire a coach or expert to help you grow? In the next activity, you'll be asked to make a short list of possible investments that you will make. You only have to choose one to invest in for now, uh 18. Save-Earn-Invest Calendar & Milestone Tracker Explainer: Okay, guys. So this is my favorite part. We're looking at the Save Earn, Invest calendar. And I love this calendar because it helps to keep me on track off the goals that I've set for myself. So I love using this calendar, particularly because it helps me set up and stick to my goals and milestones that I want to hit. So I'm going to show you how to use this planner and where you should be in putting what you're saving, what you're earning and what you plan to invest on. So right now, what we're looking at is your template, so you'll be able to go into your template. You have a link to this and you'll be able to set up the goals that you have for yourself. Mark, any savings that you're hitting based on your savings goal, challenge and enter in any milestones that you need to hit by certain days. What you see right now is this planner is set up to start you off basically, with the first week into the new year going into the second going into the third week, and then we go all the way down to week 10 if you need to. And you probably will not saying that it stops at week 10. You can set this up for the entire year. All you need to do in all I recommend you do is highlight the cells that you just highlight this cell and then copy it. So I'm gonna just show you very quickly how you can do that. If you need to extend this calendar for more weeks, there you go. Just go ahead and update that two week 11. Put whatever kind of motivational, um, quote that you want to put here and then update your calendar as you need to intern. Also, remember to update your week. So just to show you a little trick here, I have all of these programs to be by seven days. So all you have to do is just highlight the three sales prior click on this little blue I conduct. You see, I'm not sure because he all of it. There you go click on it and dragon down, drag it down, and then it updates your next week, as you can see here. So we have now Week 11 falling into this week and we can now put in whatever we need to in these areas. So let's just talking through it. The blue area, you could changes to whatever color you want. That's not really what's important. But right now, the blue area is indicated for marking how much your savings. So depending on which savings go challenge you chose, you're gonna go ahead. And if you're hitting your savings goals according to each week in the calendar, you're gonna go ahead and enter that amount here. And you could say $10 saved this week. $20 Saved this way. As of now, $30 saved doesn't now, whatever that number is, you're gonna enter it. So that way, you could just keep in see it visually, how much you've saved and put it there. The earned the green. But the green blocks, that's for how much he earns. Like I said, you're gonna have to figure out ah, a way for you to also earn money. So little money here and there, whether it being from starting up your business, officially just in small increments or it be just from a side. Also, that's gonna help you to really launch your business. So you're gonna put that here? How much you're earning? Maybe only on $30 a week. That's fine. Put that. They're whatever is adding to your income. We want to make note of that, and we want to see it visually as well. And then the invest. I'll get that down to that. But invest your investing in yourself as I described. It's probably gonna happen a little later. We want to make sure that you've earned your way to investing in yourself, whether that be through the savings that you attained this far or the earnings that you've gotten since this far. So let's say, here we have our invest. We're gonna put our investing number here. So today, this week I'm going to invest in hiring a coach and put the dollar amount that that investment's gonna take. It's fine that you're spending. Investment on yourself is good, whether that's investment on education, whether that's investment on a tool, asset or resource or person, or a company that can help you get to where you need to be, spending your money on something that's gonna keep you accountable because that your pockets accurate at risk here and then activity. So activities is going to be the one in hot pink you're gonna enter in all kinds of types of activities that you're doing to get to where you need to be. Like I said, success doesn't happen overnight. The dreams that you want to fulfill does not happen overnight. We need to all the do activities in order to get there. So any little bit of activities that we need to do to either hit our milestones or hit the goal that we want to hit, we're gonna enter those exiting the main ones. You have to put every single activity but main activities that need Teoh that need to happen. And I'll show you an example of that through Stacey's saver and Invest calendar and then last but not least in the gold over here is the milestones. So you're gonna learn to set milestones for yourself in milestones are big events that you can basically call like a success. You can actually even say that you're gonna reward yourself on milestones milestone days and maybe take the day off. Go get a pedicure, do your you know, whatever it is you want to set milestones for yourself. Let's go ahead and look at Stacey Save Earn Invest Calendar to see what hers looks like and how you guys can go ahead and put your activities in there. In the similar way Stacy started her savings goal challengers set herself up for her saving school challenge before even starting week one of her planner. So what? Stacy's example. She started before the first of the year. So by the first week of the new year, she had already saved $21 because she was going strictly with the calendar On what she was supposed to say. By the second week, she saved $91 3rd week, 210 all the way down to the very 10th week. She's already at save $957. So that's what we want to do. We want to show how much we're saving so you can visualize that and look at that. Then we look into the urn. Stacy ended up getting a little gig that can pay her small gig doesn't matter. You don't have to be ashamed if it's too small. Whatever, Even if it's $5 we want to make sure that you have a positive income stream into your account, no matter how much it is. Obviously, the more the better. But start small, get bigger as you grow. And for her, Stacey's first week, $30. That's all she earned when she first set out that I'm gonna find something to pay me just a little bit. And that was $30 in that first week that she started earning. Then the second week was $30 again. Then she added on another opportunity, where she was able to get another side gig writing some blog's or whatever it was that she was doing. Now she earned $100 then next week again, another $100. So again, we just want to make sure that we're updating and looking at how much we're earning each week to show on top of our regular job or on top of whatever it is that we do for a regular living. We want to make sure that we get used to this income coming in and side hustle gig income coming in, so we just get used to that money flow, and we also get usedto seeing how it is to have income come in. That is helping us get towards our goal of again. We're taking the scenario of Stacy Wanted to start home business. So how is she gonna do that? Well, she needs to make sure she starts having a nice little nest egg for herself and then for it . Activities as Stacy had to do. So she had to send out pitches in order to get those gigs that were gonna pay her that earned income. So she would send out based on how he told you how you can go ahead and start pitching companies to start looking for work. She sent out five pitches to direct companies that she wanted to start consulting for. Just do little projects. For the next week. She sent out five more pitches, and then she finally actually secured a call with a corporation. And then she was in a negotiation phase by the fourth week of her of her goals and then milestone hit. She had already accept herself to hit a milestone by the fifth week off this whole planning time. So she did she hit that, and then obviously you can see the next week is when she started earning. She has another milestone. Also, that doesn't have to do just do with the gig sister she was trying to get. It had to do with making sure she was getting the stuff that she had to work on for her business in place. The first thing she had to do was make sure she had a website up so she could start creating Blawg Post that she needed to for her business so weak six was the was her going in, creating a squarespace account to greet her website and blawg. And then she said once that up, once that's up, doesn't need to be pretty. Doesn't need to be the best block. It just needs to be a block that's up and just gets her warmed up with this. She could eventually hire out for it. That's probably part of her investment strategy is that she's going to invest in an actual website designer up to you what you want to invest in. But in her case, she created the squarespace blah gone on her own, and then she made sure to make a milestone that she was gonna write her first ever blogged post on that website. So that way you can start getting traffic out there. She couldn't start having something to show people and refer to people when they ask her What's her history? What's her portfolio look like? And then the other thing with the blawg post is that she wanted to make sure that she was getting s CEO traffic in the more history she could build on it as Seo traffic, the better it is for her. So we got that in and then the next block post, You know, they're definitely big achievements for her, but we won't call those milestones for the very 1st 1 That was the milestone for her, because we want to make sure those good got out. But their activities these next block posted block post number 234 Those are activities. And she knows that she has to keep on creating blawg post cause again. It helps for S CEO, Nick. It helps for her credibility. So she was making sure that she was posting twice weekly to her block post. So those are activities that she put in her calendar and then because she's saving, she's earning by the end of her 10th week. She had said that. Okay, I know I'm gonna get that wasn't not. I'm gonna have $1000 now whether that be from her savings or whether that be from her earned income or whether it's, um ah, the total of those combined. Like I said, investing in yourself is one of the best things that you can do. If its a smart investment. Usually education usually consult consultation, coaching, learning something new, whatever it is, those could be good investments in your future and sitting towards getting you where you need to go. Like I said, the story I told us when I first went out on my own, I went to a conference conference was great. That was a little bit investment of itself. But what was the biggest investment for me was when they announced the certification program that was going on that was gonna launch of three months to become a certified email , marketing consultation expert with automation and learning all the nuts and bolts of it. And I said, Oh, my gosh, this is a challenging thing to Dio and I know I like doing it, and I know there's tons of people out there who won't want to know how to do it. I won't have the time to know how to do it. So I knew that was gonna be a great investment. For me was $1000 that was hard on my pockets. But I had money stashed away that I knew would be word that would make that investment worth it. And I knew that I could now use this to my leverage to get clients. So I invested $1000 into learning The strategy is needed in marketing automation, which was going to be the future fast forward. Three years. So I did that. And we're just kind of putting it back here in Stasis Example where she says, Okay, I want open my own my own digital marketing consultancy. So she invested in a workshop toe, basically get her the skills and the tips and the things that she needed to make sure that she was ready to launch her business and her consultancy the way she want to do it. So that's what we have here for Stacey. Take a look at her example, use it and start putting in the dates that are important to you. Make sure you're hitting your saving school. Make sure you're hitting your earning school If you happen to miss a milestone. If you happen to miss a date, don't beat yourself up. Just just catch up. Just figure out moved the dates around as you need to and just just make sure you're doing it. There's nothing like seeing a calendar up in front of you, looking at it daily, looking at it weekly. Whatever works for you and holding your own self accountable for some of these things, one last thing I'm gonna show you just so you can have another bit of help in navigating and using this chart. It's very easy to do. All you have to do is if you need to extend and let's say if you want to add another activity, just go ahead and copy this. Paste it here and then just update it with whatever activity you need to do. So let's say you're gonna send out 10 pitches today, whatever just updated that way so you don't need to keep creating. If you need to clear out a cell, all you have to do is look for a cell in that same corner. So I'm gonna just take this one and just copy pasted over. So that way we can clear that out. So that's just a little bit of Excel tips. So you don't have to manipulate the template too much. Use it as it is. Obviously, we need Teoh. Change it around a bit, however you need to you're welcome to, but I try to make this as easy as possible so you guys can use it and start hitting your goals. 19. Thank You!: thank you guys for joining this course. I just want to give you guys a little piece of encouragement here. Now, there's a lot of steps and activities in this class, but just remember, the whole point of this is to get you to methodically think, How are you gonna take the steps that you need in order to do your side hustle or start your own business? And I want to make sure that you guys look at each activity as if their little individual steps throughout your entire goal. So I want you to complete your milestone tracker and go ahead and posted an activity board to that way you can get feedback from myself as well as your class peers. I look forward to seeing your class activity projects and seeing you throughout this course .