Rhetoric (the Good Kind!) for Writing and Communication Strategy

Mark N. Clemente, Writer & Business Communication Strategist

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9 Videos (31m)
    • Rhetoric for Writing & Communication Strategy: Introduction

      2:49
    • Audience Analysis & Identification

      3:58
    • Rhetorical Research & Messaging

      2:42
    • Rhetorical Messaging Strategy #1: Building Believability

      3:06
    • Rhetorical Messaging Strategy #2: Leveraging Logic

      4:02
    • Rhetorical Messaging Strategy #3: Evoking Emotion

      3:47
    • Arrangement & Outlining

      3:56
    • Applied Rhetoric: Real-Life Reflections

      4:08
    • Conclusion & Discussion of Class Project

      2:48

About This Class

"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking—and it’s been around for more than 2,500 years. The tactics and strategies of classical rhetoric that are presented in this class are a powerful means of improving business communications, as well as general writing and presentation skills. It delivers practical and proven guidance of value to professionals in the "persuasion" businesses of advertising, sales, marketing, PR, fund-raising, lobbying, and law ... as well as to senior executives who want to better communicate with their employees and stakeholders.

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Mark N. Clemente

Writer & Business Communication Strategist

Mark N. Clemente, MA has more than 35 years’ experience as a writer, communication consultant, and corporate trainer. An award-winning writer, he is the author of five books and dozens of journal articles and research studies on business communication.

Mark has served as a senior writer and strategist in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche.

An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute.

Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership.

Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.

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