Resume Writing for Marketing & Advertising Entry-Level Jobs | Rich Blazevich | Skillshare

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Resume Writing for Marketing & Advertising Entry-Level Jobs

teacher avatar Rich Blazevich, Job Search Author & Instructor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (39m)
    • 1. Introduction

      0:37
    • 2. 1 Contact Info

      5:14
    • 3. 2 Summary Section

      6:04
    • 4. 3 Experience Section

      8:35
    • 5. 4 Education Section

      6:54
    • 6. 5 Additional Information

      5:55
    • 7. Conclusion

      6:09
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About This Class

In less than an hour, you'll learn how to write a highly-effective resume for marketing and advertising jobs. You see step-by-step instructions for building a resume that can get you into interviews for the jobs you want.

An amazing resume is the first step in getting your dream job. Many employers require that you submit a resume with your initial application, and they use that resume to decide if you make it through to the next step in the hiring process. That’s why getting your resume right is so important.

In this course, you'll see how to build each section of your resume including your contact information, work experience, education, and more.

You'll also see how to use key words and formatting techniques that employers will love.

TOPICS INCLUDED:
✔️ How to get your resume through the screening software that most employers use
✔️ How to write a resume that will appeal to both computers and humans
✔️ How to include the most relevant key words on your resumes
✔️ How to format your resume so your most relevant information is easy to find
✔️ How to customize your resume to match each job opportunity

LEVEL OF MATERIAL:
✔️ Beginner to intermediate level
✔️ For people who have limited experience writing resumes 

WHAT YOU'LL LEARN:
✔️ Write resumes that will get you selected for job interviews
✔️ Use key word stuffing techniques to give your resume a competitive advantage
✔️ Identify and leverage relevant skills and experiences to feature on your resume
✔️ Avoid making mistakes that lead to your resume being rejected

Meet Your Teacher

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Rich Blazevich

Job Search Author & Instructor

Teacher

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Transcripts

1. Introduction: welcome to this course on how to write resumes for marketing jobs. During this course, I'm going to show you step by step instructions on how to write your resume in. In less than an hour, you're gonna have a winning resume for marketing job. They're five sections in a winning resume, and I will show you each section from the contact information, the summary, the experience education section and additional information. And I'll show you how to put certain words on your resume so employers won't be able to resist it. And you'll be much more likely to be invited in for job interviews. So let's go ahead and get started with the per section. 2. 1 Contact Info: I'm going to start this course on the easiest part of the resume to fill out, and that's gonna be your contact information. What I want you to do is open up a word processing program, and you can use any word processing program you want. It could be Microsoft Word could be Google docks or Apple Pages or any other word processing program. And once you have it open, I wanted a center your cursor on the screen, and then I'll have you type in your name. But before you do that, make sure you set your font to times New Roman. That's a really easy fought to read. Change the font size to 20 point. Yes, that's a big font. You want that? You want the employer to be able to see your name So 20 point font bold in all caps. Once you've set those settings, then type in your name. Now, this doesn't have to be your official legal formal name. This is the name that you go by. For example, I go by Rich instead of Richard. So I'm gonna type. My name is rich Blazevic. If you go by Katy instead of Catherine or you go by initials, go ahead and put in whatever you prefer to be called. Employers want to know what you like to be called? They're not looking for a legal name. So if you have a long, complicated name, but you typically shorten it, so it's easier for people to call you by a shorter name. Go ahead and put your shorter name. Make it easy for the employer to see what your name is. Next hit. Enter and then I'm gonna want you to take your font size down. Change it down to 11 point. Make it so it's not bold. And remove your caps lock. And here I want you to put your street address. So this is your normal mailing address. The street number. The street name. If you live in an apartment, put the apartment number the city, the state zip code. If you live in a country other than the country where you're applying for a job, go ahead and put in the country where you live. In that way, if the employer needs to mail you anything, they'll have your mailing address and then on the next line down, go ahead and use the same phone on same font size. Don't bold it. I'm gonna want you to put your email address and your phone number for your email address. Make sure you have a professional looking email address. If your email address is something like beer guzzler at mail dot com or party chick or something really silly, I want you to open up a more professional email account with a more professional name and use that for your job search. That way, when an employer sees that email address, they'll see you as somebody who is professional and who they might want to make an offer to . It's customary to either use your first initial and last name or your first name and last name. If that's not available on the email system, you use thin. Just add a number to it. For example, I have are Blazevic 22 at gmail dot com. So that way the employer will look at that email and say, OK, this looks like a good professional email address for your phone number. Use a phone number that you check regularly. For most people, this is gonna be your mobile phone. One thing I want you to do is I want you to call your mobile phone number and listen to the voice mail greeting. One thing we don't realize all the time is sometimes we have silly greetings for our voice mount. You do not want that. If your voicemail says something like, Yo, this is rich. You know what to do. Be then. The employer knows exactly what to do. They're gonna hang up the phone and never call you again. So make your voicemail greeting something very nice. Very professional. It could be a something as simple as Hey, this is rich Blazevic, please leave a message. I'll call you back when I can. One last thing for the contact information. Make sure you save your file. I've seen people who will write their entire resume. They'll forget to hit save, and then they've lost all of that work. So go ahead and save the file. I recommend you use a file name like your first and last name resume. And then if you know what company you're gonna be applying for, go ahead and put the company name in there. That way you can keep track of different resumes. You may want to write that are going to different companies and then just put the month in the year. So in this example, it's rich. Blazevic resume for IBM Dash June 2020. That way, an employer will know whose resume it is. I will know which company is going to, and then I'll also know when I prepared the resume. Here's a list of do's and dont's When it comes to contact information, use your preferred name and put it big and bold at the top of your resume. Next, put your mailing address and then below that, your email address and phone number, and then remember to save the file. Some things you don't want to do is don't use a complicated or unprofessional name. If your preferred name is killer or silly girl or something odd, don't do that. Go with a professional sounding first name, but again, you don't want it to be complicated. Something else you don't want to do is don't use an unprofessional email address. If your personal email is something silly, then create another email address that you can use for your job search and then also don't use an unprofessional voicemail message check your voicemail message. Make sure it sounds professional. So that's it? That's how easy it is to start your resume. You've got your contact information. It looks great. Next, we're going to go to the summary section right below your contact information. 3. 2 Summary Section: Now it's time to write the summary section of your resume. But before you do that, I want you to go to a website that has job postings on it, and you can do any job posting website you could do linked in jobs or indeed dot com monster dot com Glassdoor any of those sites because before you write your summary, I want you to know which job you're applying for. So if you're looking for a marketing assistant job, just type that in in the search field and then search for whatever location. Whatever city, state country you're looking for. If you're looking for ah, marketing director job or marking the analyst job or marketing vice president job, whatever position you want to get, go ahead and type that in your search field. Then when you hit Enter, it'll pull up a list of those types of jobs in that geographic location. So in Bozeman, Montana, I pound seven jobs that are marketing assistant jobs. So right there is the list of the jobs, and then on most job posting sites, they will give you job descriptions for each one of those jobs. Those job descriptions are going to be your secret weapon. You're going to use those job descriptions to make an extremely effective resume that will be better than the resumes that your competitors or building. Here's an example of a marketing assistant job description. As you can see, there's a summary that briefly describes the job and then a list of required skills. A list of job duties. Most job descriptions have educational requirements and additional information. What we're gonna do is we're gonna take that job description for the job you want, and we're gonna use it to craft your resume so the content on your resume matches the content on the job description for the job you want. Most employers will actually have a computer scan your resume before a human ever looks at it, and that computer will compare your resume to the search fields, which are typically the content in the job description to see if you're a match. If your resume matches the job description, then they will trigger a human toe. Look at your resume. If your resume doesn't match the job description, then the computer will simply delete your resume. So what I want you to do is below your contact information hit. Enter a couple of times. Leave two blank lines below that you were going to enter your desire job title. When you do that, I want you to stay in times New Roman. Go ahead and crank up the font size to 16 point, make it bold and put it in all caps. Then I want you to enter in the job title for the job you want. So if you're applying for a marketing assistant job, let them know that that's the job you want. And this works especially well if you've actually done that level of work. If you haven't, if you're still a student or you're in a more junior level, then what you can say is aspiring marketing assistant. And that way they know. Maybe you're not a marketing assistant yet, but that's what you aspire to be. And that's the job you want below that job title. I want you to left, justify your cursor, leave one empty line and then you're still in times New Roman. Take your font size down to 11 point. Make it so it's not bold, and then remove the caps lock. And here's where you gonna type the summary to do this? I want you to look at the summary for the job description and match what you say about yourself to the job description. So what I've written here is passionate marketer with experience developing and implementing advertising programs seeking position with marketing agency in Bozeman, Montana. So if you really are passionate about marketing and you have any experience with advertising programs, this is a wonderful summary because what they're looking for is somebody to work in a marketing agency. That marketing agency is located in a specific town. They want somebody who is a passionate marketer, and they want someone to develop advertising programs. So in the computer scans your resume. If they find these keywords, you're much more likely to get invited back for an interview. We're gonna do exactly the same thing with the skills that are required. Most job descriptions will list the skills they want. Person toe. Have I wanted to simply take those skills if you have them and put them below your summary statement. So if you're creative, if you demonstrated leadership, if you've done project management, go ahead and list those below your summary and that way the employer knows you have the skills that they're looking for. If you don't have these skills, then don't list those particular ones. Just list the skills you have that match. What's on the job description. That's how simple it is to write the summary section. Remember, it is simply the job you want a brief statement about yourself that matches what they're looking for on the job description and then the list of skills you have that match the skills on the job description. Remember, save the file. Every time you make a change, your resume. You need to save it here. Specific. Do's and dont's when it comes to your some resection include the job title you want. If you had that job already, great. If you haven't had that job yet, then just put aspiring and then the job title and then list one line that summarizes who you are in what you're looking for, and make it match the job summary on the job description so it could be creative marketer. It could be experienced marketer. It could be whatever the employer says on the job description and then Lister skills that match the skills listed on the job description. What you don't want to do is don't over sell yourself and don't exaggerate If you are applying to a marketing director job, don't make that the title on your resume if you've never done it. But what you could do is if you think you're qualified for the job, then say Aspiring marketing director, don't put a lengthy summary. I've seen people that have five or six or eight or 10 lines on their summary, and as an employer, I don't want to read that. I want to just glance at it and see a summary of their information and then don't list any unrelated skills. If you are the world's best tightrope walker and you're applying for a marketing job, don't list tight rope walking as a skill. They don't care. They're not hiring you to do that. Just list the skills that are relevant for the job you're applying for. That's it. That's how simple it is to write your summary section. Now that you've completed it, we're gonna move on to your experience section next 4. 3 Experience Section: Now it's time to work on your experience section in your resume. This is the heart of the resume. This is where employers are going to look to see if you have the experience needed to do the job that they want to fill. So go ahead and put to blank lines below your summary section. You should still be in times New Roman. Take your front up up to 16.4 months, bold and all caps. And then I want you to type in the word experience again. Bold all caps. 16 point. So after the word experience, leave one blank space, go down one more line and then stay in times New Roman go down to 11 point font. Not bold, and I'm gonna want you to type in the name of an employer. Before you do that, go back to the job description and look for job duties. Most job descriptions will have a list of duties they want you to perform in. What I want you to do is I want you to think back to the most recent job that you've done that you've performed these duties because you want a list. The jobs that you've done duties similar to the ones in the job description. You don't have to list every job you have. You just want to list the most relevant experience you have related to the job you're applying for. So go back to your resume and type in the name of the employer where you did relevant work and go ahead and put that in all caps and then get rid of the all caps after you typed in the name of the employer. And then I want you to grab a tab that is a right justified tab. It's the one that looks like the little backwards l in most programmes. If you click on this little section of pure in the ruler and you keep clicking until you see a backwards l it'll give you that tab and place it on the far right margin because what I'm gonna want you to do is tab over to the far right margin and type in the name of the city where you were working. If you were working at this employer in Virginia City, Montana, then you type in employers organisation name and then Virginia City, Montana. This could be whatever city would ever state whatever country you worked in, and then go to the next line and type in your job title. Ideally, this job title will be as close to the job title as the job you're applying for as possible . So if you worked as an intern in your playing for a marketing job and your internship was marketing in turn, then make sure you use the word marketing in the job description. So go ahead and put your job title you're still in bold and then tab over to the right margin and put the time frame that you work. Typically, you're gonna want to put the year that you started working there, and then, if you're still working there, just put dash current. If you stop working there, put in the year you started dash the year you ended. You don't have to put months in there, especially if you worked there for more than a year. Employers don't need to count the number of months that you've been in a job. They just want to see approximately how many years were you in the job and then go and go down to the next line, and I'm gonna want you to a list out duties that you've done that relate to the job you want. So rather than just thinking of duties that you did, go back to the job description, pull it up and look through the duties they're looking for someone to dio. So if the job description says developing selling materials than what I want you to do is put any experience you have developing selling materials, I'm going to start this bullet point with those words, developed creative new selling materials and then finish your bullet point with a result. So this is the action you took. The result you got might have been that delivered $100,000 in revenue growth or that delivered cost savings of however many dollars, or that increased awareness by whatever percent as much as possible. Every action you put on your resume should have a result in the experience section and then go back to the job description and look for another duty. In this job description, they're saying they want somebody who can lead agency teams to deliver marketing campaigns . If you've done that, tell them that you've done that on your next bullet point say lead agency teams to deliver marketing campaign Don't forget your result. That's the action. Your bullet points should have actions and results. So tell them how Maney impressions the campaign got or how much you increased engagement rates were whatever measures you accomplished when you were performing that action and then keep going through those job duties. And let's say they're looking for somebody to manage project timelines. If you've done that in this job, let them know you've done it in this job and then remember to include some kind of results . For something like Project Timelines, it's hard to think of results. So what I'm gonna put is for development and launch of five new camp activities that showing that your projects led to activities. So those air three really good bullet points that air straight off the job duties on the job description. So if there's another duty you didn't do, say, analyzed data and identified ways to improve business results than what you're gonna want to do is think about a job. You did that maybe you were working for the same employer, but you had a different job title So let's say, before you were the marketing assistant, you were a camp counselor at this place. Go ahead and put in the job title in the time frame that you were. If it's a summer job, it's OK to say summer and then the year You don't have to put the months. You can just let him know it was a summer job and then put the action you took that relates to the job. Do you on the job description and don't forget to include your result and then keep going at a couple of more bullet points under each job that you had. Ideally, those bullet points will be straight off the job description because you're gonna want to show them the experience you have related to the job. They're trying to fell. I've had clients ask me how many's the right number of bullet point. My recommendation is try and come up with three bullet points for each relevant job, maybe four bullet points at the most. A common mistake that people make is they list too many bullet points. You don't need to show five or six or seven different duties that you've performed, ideally the employer should see that you've accomplished three, maybe four big things where you were at a company. If you show more bullet points in that, it starts to look like you just did a bunch of busy work. So pick your three or four most relevant tasks for the most relevant jobs you've had. I've also had people ask, how many jobs should they list? And my recommendations that is, Try not to list more than three, maybe four jobs at the most. If you show five or six or seven jobs than it's gonna look like you have a bunch of unrelated job experience. Employers want to see that you've had some relevant jobs. They're gonna want to see the IV stated jobs as long as possible. So you pick the most relevant jobs and the jobs you've stayed at. It's okay if you have gaps in your work history. It used to be you'd want to show every year that you worked, and that's no longer the case. Employers know that people take time off to raise a family. People might take time off to explore the world or start a business, or do something that's unrelated to the career there in most employers really don't care if you have Gap Senior resume. They no longer assume that you were in prison or that you're unemployable. They just assume that you've done something else, so it's not necessary to list every job you've ever had. It's not necessary to show where you were every time frame from the time you got out of school. Once you've input several jobs that are related to the job you want, go ahead and hit. Save. Don't forget to save that resume. Now let's look at a few do's and don't on the experience section. First list your most relevant jobs, then list your most relevant duties that you performed at those jobs. Remember, relevance is determined by the job description. You're trying to show that you've done the duties on the job description in your work history and then every bullet point. You have as much as possible. List the action that you took when you're on that job that matches the job duty on the job description and then list a result, preferably a result that you can quantify things you don't want to do is don't include too many jobs, ideally, three jobs, maybe for it the most, and then don't list unrelated or irrelevant jobs or duties. Put the things that are relevant on your resume. If it's not relevant, leave it off and then also make sure you don't exaggerate your results. Your results should be accurate if they know somebody in that company what they call an employer to verify your results. You want your results to be accurate on your resume, and you want those results to be something that somebody in the company convey air. If I So that's it. That's the experience section. You've got three, maybe four really good jobs. If you only have two jobs, that's OK, as long as there is relevant as possible for the job you're applying for. Now that you've finished your experience section next, we're gonna go onto the education section 5. 4 Education Section: Now it's time to fill in the education section of your resume, so go back to your resume and under the experience section, leave to empty lines and on the third line down, you should still be in times New Roman. Take the font back up to 16 point, put it in bold all caps. Type the word education on the middle of that line and then go ahead and put your cursor on the left side of the page. Leave another empty line and you should still be in times New Roman. Take the flocked down to 11 point. Now I want you to put your most relevant education. The way to figure out what education is the most relevant is look at the educational requirements in the job description and try and match as closely to the wording that they have in the job description. So if they're looking for somebody with a bachelor's degree and you have a bachelor's degree, you should put that one mistake I've seen people make is they put too high of a level of education. So once I had a client who had a PhD and they were applying for jobs where the educational requirement was a bachelor's degree in, the employers wouldn't hire them. They wouldn't get call backs because employers didn't want to hire PhDs. They wanted a higher bachelor's degrees. So if you have a high level of education, you don't have to put on your resume, and you shouldn't put it on your resume unless you're applying for jobs that require that high level of education on your resume, type in the name of the school where you attended and then tab over to the right side and put the location of that school and then put the degree the Evert. If this is a high school diploma, put high school diploma. If that's your highest level of education. If they ask for a bachelor's degree in business administration and you have one used those same words. Bachelor's of business administration. Because most employers use software to scan through resumes to see which ones air fit, and they'll take the words on the job description, they'll look for those words on your resume, and if the words the user, bachelor's of business administration and you put Bebe a or you put bachelor's degree or you put different wording the software won't find the match on your resume. If the aspirin emphasis in a certain area out like emphasis in marketing and you have that put it on there. If you don't have it, leave it off. Your resume needs to be factually accurate, but include the things from the job description that you actually do have. And then finally, once you put your degree than put when you earned the degree and typically what you should do is put the month in the year when you learn that degree. If you haven't earned it yet, but you're still in school, then put anticipated graduation month and year, and that way they know that you're working towards that diploma. Below that, go ahead and put your GP A. If you have ah high G P A. If your GP is above average for that field, so if the highly competitive field anything above a 3.5, you can put on your resume. If it's a less competitive career path, you might want to put anything above a three point. Oh, what you don't want to do is put your GP A if it's lower than what you think other people might have if they're applying for the same jobs and then try and less two or three relevant activities. So if you're applying for a marketing job and you are a member of the Marketing and advertising club, put it on your resume. That shows an interest in a commitment to marketing. And then if you won any awards, if you've won a case competition or if you've won some kind of a contest, especially if it relates to business and marketing, put it on your resume. Also, if you were an officer of a club, you should put that on your resume, especially if that position relates to marketing. So if you were the chairperson of the communications committee, or if you were the president or if you were doing anything related to marketing, put it on there. Some other fields of interest are if you were a reporter, because marketers need to be good communicators. So if you reported for your school newspaper or if you worked on the yearbook staff, put those activities don't put things that are unrelated. I've seen some people that fill up this section under their education with a list of scholarships or a list of activities that have not thing to do with marketing. Try and pick the two or three things that you've done that are the most related. It is okay to list things like if you were a member of the sports team employers, Do you like to see people who are committed and people are willing to work hard? So even though being on the track team might not relate to marketing, if you haven't already put three or four bullet points under here and you were a member of a sports team, go ahead and include that. You could also put if you're a member of a sorority or fraternity. Those things are OK. But I would definitely prioritize anything that shows commitment to marketing anything that shows results that you've gotten. No, if you have both a master's and bachelor's degree and there in the field of study that you're going into go ahead and list that some people have a masters of business administration, and then they have a bachelor's in something else, go ahead and list both the masters and the bachelors again. If that's an educational requirement or educational preference on the job description. Don't overload your resume with any minors that you have or any double majors. If you double majored in your second major has nothing to do with marketing. I recommend you leave it off. In that way, the employer won't look at it and say, Oh, this person had a double major in marketing and politics and I want a marketer. I don't want somebody who's gonna work for me for a year and then go work for a political organization. Try and keep it on message with the type of job you want. Now remember to save your resume. Every time you fill out a section, I'm going to remind you hit the save button in that way you don't lose your work. Here's some do's and dont's related to the education section. Do list your most relevant education, and by relevant I mean the education that's required under the job description. If you have it listed on your resume as it's written on the job description, try and match the degree to the job description again. Word for word as closely as possible and then list bullet points under the degree that you earned and include in those bullet points and in leadership positions. Any activities in any awards, especially if they're related to the field that you're going into things you don't want to do, is don't list too many schools. If you started in one school and transferred to the other school, you only need to list the school where you earned your degree. You don't have to list every school you've ever attended and then don't list any unrelated or irrelevant education. You don't want the employer to think your over educated for a job. You don't want them to see that you've spent a lot of time bouncing around with different majors, just pick the most relevant education and then don't include too many unrelated or irrelevant bullet points. If you did some things in college that have nothing to do with the job you want, I'd recommend leave those off and prioritize things that are related to the job you want. So that's it. You've got a great looking education section now. There's only one section left. Next we're gonna fill in your additional information section 6. 5 Additional Information: Now we're to the last section of the resume. This is the additional information section, and this one's going to be a bit of a catch. All this is the place we're gonna put some relevant information that might not have been captured elsewhere on your resume. So what I want you to do is go back to your resume file. Put to empty lines after the education section. You should still be in times new Roman Crank the font size back up to 16 point font, go into bold and all caps and then type in the words additional information and then below that, put one more empty line and then left. Justify your cursor. You're still in times New Roman. Take the font size back down to 11 point, take it out of bold and remove the caps lock. And then I'm gonna want you to list a few bullet points here, Figure out which bullet points, go back to the job description and see if there's anything that it says that you haven't listed on your resume. For this example, the job description might say they're looking for somebody who's proficient in search engine optimization and Google AdWords. They might also say that experience with based book marketing might be a plus. And you might think, Oh, no, I don't have any of those experiences. Well, the good news is you can learn anything in an online class, so you're learning how to write your resume in this online class. Why not learn search engine optimization or Google AdWords? So what I would recommend is if you're applying for a job that has requirements that you don't fulfill, then go take an online class related to those requirements and then put a bullet point on your resume. That says, completed online classes in whatever those requirements are searching is not atomization Google AdWords, Facebook marketing, whatever they're asking for. In that way, when they see this on your resume and they think, Wow, this person is gone out of their way toe learn things that we require in our job. And then if they invite you in for a job interview, you can speak intelligently about those topics because you've taken the classes and you understand what those topics are about. This is a really powerful trick that most job candidates don't know about having a bullet point that shows you've taken online classes in related topics shows that you go above and beyond to do a good job in the type of job you're applying for. Another way of using this additional information section is list something that you've done that shows that you go above and beyond in your personal life. Volunteering is a good example. Being on a committee is a good example, being part of a meet up group being part of any organization that the employer might look at and say, Wow, that's really cool that you do that in this example. Let's say I'm a volunteer basketball coach for Boys and Girls Club. If the person looking at this resume is familiar with Boys and Girls Club or whatever organization I'm volunteering for, they might feel like how cool this person has an interest that I want to talk to them about . Go ahead and put any volunteer positions you might have, or put any organization that you might be part of. The could be interesting, but don't put anything that's too controversial. If you're a member of an extremist political group, don't put that on your resume. If you're a member of a group that some people feel like, and I don't really want to associate with that group. Don't put that on your resume. You want your resume to be positive groups that people think highly of. And then finally, I recommend one last bullet point that includes some of your interests. So if you like reading mystery books or running or producing YouTube videos or teaching online classes or blogging or listening to podcasts or whatever your hobbies are, it might be a good idea to list a few of those. And again, that'll give the recruiter something to talk to you about. If they invite you in for job interviews in one last time, remember to save your resume. You put a lot of work into it. You want to make sure you save that file so you don't lose any of the work. Here's our last round of do's and don't do include any qualifications that you have that relate to the job you want. As shown on the job description. Consider including something that shows results. So if you've done something that helped a nonprofit organization accomplish something, go ahead and put it on there and then also include a few of your most interesting interests hobbies, activities, things that you do that might be good conversation starters. What you don't want to do is don't include personal information. Don't include any information about your family or your pets or things that employers might feel like. You're just sharing too much information. Don't include any controversial topics typically on a resume. You shouldn't be putting anything about politics or religion or anything that makes the employer feel like you're gonna bring your beliefs into the workplace in a way that might make other people uncomfortable. And then finally, don't have any typos, inconsistent formatting or errors in your resume. Once you finished the additional information section, it's time to go back proof. Read it. Have other people. Look at your resume, make sure everything is clear and complete. So now you finished the last section in your resume. Great job. You now have a winning resume, and you may look at this and say, Wow, that doesn't have a lot of information. I'm used to resumes that have twice as much information. That's the beauty of this style of resume. It's very simple. It's very effect active. It shows the employer exactly what you've done that relates to the job they're hiring for. They don't have to search through a bunch of irrelevant information. They can very clearly very easily see that you're qualified for the job you're applying for . So this is much more effective than a resume that might have twice as many words that doesn't have as much relevant information in it one last time. Take a job description for a job that you want. Put it next to your resume and make sure that what's on the job description is reflected on your resume. Whatever activities you've done that relate to the job that you want, put them on your resume so the employers will see you as a perfect fit for the job they're hiring for. That's what makes a winning resume 7. Conclusion: Now that you've seen how to write your winning resume, I thought it might be nice to conclude this lesson with some questions and answers, and I'm going to show you some questions I've gotten when I've taught workshops on resume writing. The first question is, should I include images on my resume? I've seen some very flashy resumes that have pictures. They have graphs, they have charts. You should absolutely not include images on your resume, and the reason for that is when people submit their resumes. More often than not, a computer software program will scan the resume and look for keywords. If your resume has pictures or charts or graphs, the software program won't be able to read. Your resume is effectively resumes should be just text, and they should be saved as a dot D o. C. File or dot goc X file. That's the file format that software programs can read. If you save your resume as a graphic image or if it has images in it, software programs won't be able to effectively scan it, and your resume will more than likely get rejected during that part of the process. The next question is how many words should be on my resume. My recommendation is trying to have between 253 100 words. If you get much more than that, it's gonna be hard for an employer toe. Look through your resume and make sense out of it. They won't be able to find the information quickly that they're looking for. So I've seen resumes that have 506 107 100 words in there so dense that I can't find the key words I want to see. And so as an employer, what I want to do is I want to be able to look quickly, see the keywords as a rule of thumb, trying to have 250 to 300 words on your resume. Next question is, what if I don't have relevant experience? Well, that's an indication you might be applying for the wrong job. If you look at a job description and you say, you know I haven't done any of these things, you may not be qualified to do that job, but one thing you can do is if you really want that job, go out and get that experience. See If you can find somebody who will let you design a marketing campaign for them, and then you'll get the experience of developing a marketing campaign. Could be a nonprofit. Could be a student organization could be a school. But try and get the experience for the job that you want, and that way your resume will show that you're qualified to do that job. Next question is, what if I don't have the relevant education? A couple of things you can do here is one. As I said in the course, you can go when you can take online courses on almost any subject matter. So if a job description requires that you have an associates degree in marketing your communication and you don't yet have that degree, then go ahead and take online classes in communication and see if you could get an online degree. That's also a really good option. You can still apply for the job, even if you don't have the relevant education. If you don't meet all the education requirements, but you've taken some of the classes. Sometimes employers will see that as you making progress towards getting the education you need for that job. The next question is, What if I haven't done some of the duties on the job description? The answer to this question is the same as the answer to if you don't have the relevant experience. If you haven't done all of the job duties on the job description, that's okay. Employers don't expect that. You've done everything they want you to dio, but they do want to see that you've done some of the duties. So if you haven't done any of the duties they list on the job description, go out and get some of that experience again. Volunteer. Find a part time job, Do a freelancing job. Do anything you can to get duties that line up with what's on the job description. In that way, when they invite you in for an interview, you can explain how you've done some of the things that they want someone to come in and do for them. And then what if the job description doesn't list any required skills? I've seen that I've seen job descriptions that are very short. They don't have a lot of information. So when I told you to build your resume based on what's on the job description if the job description doesn't have much on it. Well, what I recommend is go in five job descriptions for similar jobs, and if you use those other job descriptions, you should be able to show that you have skills that relate to the job you want. Marketing jobs were fairly similar. So most employers who are hiring marketers want to see people who are creative have leadership ability, have some analytical skills. So those air general skills you should include if the employer doesn't list specific skills again, if the employer list specific skills, then go ahead and include those skills on your resume. And the last question is, should I have different resumes for different employers? And my answer is, yes, you should, because different employers are looking for different skills and different experiences. So if you just do one resume and you send it out to multiple employers, chances are you're not gonna be a match with everyone. What you want to do is customize your resume and save a different resume for each employer and again, like I said earlier in the course list, the employer in the file name so If you're sending a resume toe IBM, your resume should say your name. Resume for IBM and then the month and year that you created the resume and then change that resume file name when you change your resume to match the job description for a different employer. So that's it. Now you know how to write a resume so that it can get through the scanning process that most employers use. They use computer programs to scan your resume to make sure it matches up with the job description for the job they're hiring for. And then you've also learned to design your resume, so it's clear it's simple and it's easy to read. So when the computer passes it to a human, a human can look at your resume and see that you're a good fit for the job they're hiring for. So that's all you need to do. Now. Go ahead and finish up that winning resume. Make sure you proof. Read it. Make sure the four Manning's consistent. Make sure there aren't any typos. There aren't any errors in it and then start sending those resumes out. Good luck, and I wish you the best in your job search