Resume Writing & Cover Letters for Beginners | Rich Blazevich | Skillshare

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Resume Writing & Cover Letters for Beginners

teacher avatar Rich Blazevich, Job Search Author & Instructor

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

30 Lessons (1h 60m)
    • 1. 1 - Introduction

    • 2. 2a - Your Secret Weapon

    • 3. 2b - Assignment

    • 4. 3a - Resumes Overview

    • 5. 3b - ATS Screening

    • 6. 3c - Key Word Stuffing

    • 7. 3d - Career Switching Tips

    • 8. 3e - Resume Format

    • 9. 3f - Contact Information

    • 10. 3g - Summary Section

    • 11. 3h - Relevant Skills

    • 12. 3i - Experience Section

    • 13. 3j - Bullet Point Tutorial

    • 14. 3k - Education Section

    • 15. 3l - Additional Information Section

    • 16. 3m - Proofreading

    • 17. 3n - Customizing Resumes

    • 18. 3o - Dos and Don'ts

    • 19. 3p - Assignment

    • 20. 4a - Cover Letters Overview

    • 21. 4b - Opening Section

    • 22. 4c - Attention Grabber

    • 23. 4d - Passion and Experience

    • 24. 4e - Call to Action

    • 25. 4f - Dos and Don'ts

    • 26. 4g - Assignment

    • 27. 5a - Apply for Jobs Overview

    • 28. 5b - Job Posting Walk Through

    • 29. 5c - Assignment

    • 30. 6 - Wrap-Up

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About This Class

Are you tired of sending out resumes and never hearing back from employers? Or are you writing your very first resume? In this course, you'll learn to write resumes that will get results.

You'll learn how to use secret weapons to build resumes that employers won't be able to resist.  You'll also learn how to use techniques such as key word stuffing and resume customization to have a competitive advantage in the job market.

This course shows you everything you'll need to know about the hiring process, as well as how to write resumes and cover letters that will get you selected for job interviews.  Topics include the following:

  • How to get through the ATS screening software that most employers use

  • How to write a resume that will appeal to both computers and humans

  • How to include the most relevant key words on your resumes

  • How to craft cover letters so employers will see you as the best choice for the job

  • How to customize your resumes and cover letters to match each job opportunity

You'll receive step-by-step instructions for writing your customized resumes and cover letters, as well as applying for jobs using the most effective online job sites.


  • Beginner level

  • For people who have little or no experience writing resumes and cover letters


Richard Blazevich has published 3 books with tips for job hunting. He teaches job hunting classes at Southern Methodist University in Dallas, Texas. Richard has an MBA degree with an emphasis in marketing from the University of Michigan, and he has 20 years of experience recruiting people for marketing jobs at a top-tier consumer products company.

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Rich Blazevich

Job Search Author & Instructor


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1. 1 - Introduction: are you in a job that you don't absolutely love? Or maybe you're between jobs or you're a student and you're gonna be in the job market soon . Maybe you've sent out some resumes and you haven't heard back from any of the employers. Well, this class is designed to change that. My name's Richard Blazevic and I will show you step by step, how to build a resume and a cover letter that employers will absolutely love. I've been a corporate recruiter for 20 years, and in that time I've learned exactly what recruiters look for when they're deciding who to invite into interviews and who not to. I'm going to show you in this class, step by step instructions on building a resume and building a cover letter that will get you into those job interviews. Let's look at where you're going to see in this class. I'll start by showing you the hiring process that most employers use, and I'll explain how you can get a competitive advantage in the steps in this process that really determine who gets invited into interviews and who will get a job offer. Once you understand the process, I will show you how to use the job descriptions that employers provide to build your customized resume, and I'll take you through step by step in the resume, from the contact information through the summary, the experience section, the education section and the additional information. And I'll tell you which words you should use in which words you shouldn't use. In addition to resume building, I'll show you how to design a cover letter, and I'll take you through each section in that cover letter so employers will absolutely love the way your cover letters were written and then finally will finish the class with you actually applying for jobs, you use the resumes you built during this class. You use the cover letters, and I will show you step by step, how to submit your application in ways that will get you job interviews. The class includes very easy to follow assignments, and once you complete those assignments, you'll have your ideal resume your ideal cover letter and you'll be applying for jobs successfully 2. 2a - Your Secret Weapon: I call this lecture the secret weapon, and I'm gonna show you how most employers will give you a secret weapon that you can use to get through their screening process. The secret weapon is something that really good career counselors will tell you to use, but very few job applicants know about, So if you use it, you will have a big advantage over your competition. In that secret weapon is the job description. Yes, employers tell you exactly what they're looking for in job candidates in the job description. So you have to do is read through the job description and then on your resume, put any experience you have that relates to the job description content. Let's take the example of a job description for an accountant. That job description might say that the accountant will need to prepare tax returns. They might need to be detail oriented, and they might need to have an accounting degree. Those air words that the employer will look for on your resume. So as you're building your resume much the way a locksmith would build a key, you need to put those words on your resume. So you should say I've prepared tax returns. If you've done that, if you're detail oriented, you should include that on your resume. And if you have an accounting degree, you should include that. I'll show you one more example. Just illustrate how different job descriptions can lead to different content on resumes. In that example, let's take a sales person, and let's say that job description says the sales person might need to build leads. They might need to be collaborative, and they might need to have sales experience. So when they build their customized resume, those words should be on the resume. They should include any experience they have building leads. They should also indicate anything that they've done that demonstrates their collaborative . And they should list how much sales experience they have, because that's what the employer is looking for. I want to show you how easy it is to find job description. You can go to any job posting site you want. Let's go, Teoh. Indeed, that's one of the more popular ones, and we will go ahead and search for a job and see what it pulls up. I am going to look for a marketing assistant job and I hit the find jobs and it'll pull up hundreds and hundreds of jobs. I'm in the Dallas area, so there are marketing assistance. There are 766 full time marketing assistant jobs in Dallas, and every one of those has a job description. So let's go into anyone and we'll see what you can find in the job description there. It is all kinds of amazing information. There's a summary description, their job requirements. Most job descriptions also have skills required. Eight might have job duties. It might have all kinds of information. What I want you to do next is go into one of those job descriptions for the type of work that you want. So go to a job posting site and her in any job title you want, and then scroll through the job descriptions to see which ones look good. And we use the information in those job descriptions to create your custom resume. So here's a job description that I found. It's for a marketing assistant, so let's copy that. And in the course materials, there's a template that I want you to use just so you can keep track of the details on the job description. Go ahead and paste the job title at the top of that template and then copy the summary. Almost every job description you'll find will have a summary. This is a good summer here, so let's put it on our cheat sheet. And then here's a bunch of job duties will copy those. We'll put that on our cheat sheet, and then let's go over to the skill section. There's a bunch of skills that we're gonna want to build into our resume in. What you're doing is you're getting the content for the key that's gonna unlock the interview, because these are the specific details that the employers are going to look for to figure out who they want to invite back for interviews. So there it is. That is your cheat sheet. I'm gonna show you when we build your resume. How to use this cheat sheet. What I want you to do first is go find a job description on a job posting site, copied into the template that's in the course resource materials, and then save that somewhere that you can refer back to it when you're building your resume . 3. 2b - Assignment: it's time for the first assignment in the class. And what I'd like you to do is capture information from a job description so that you have a nisi summary that you can use to build your customized resume. First, go out to a job posting site that's gonna have a job description I'm gonna go to indeed, and let's look up a computer programmer and then hit Find jobs. So what I want you to do is put whatever job title you might be interested in in the what section. And then when you hit find jobs, it'll pull up a pop up window that asks you if you want to be emailed every time a job like that is posted so you can enter your email address and it'll notify you when someone posted job with those words in it. Next, scroll down through all of the jobs that it pulls up and find one that you think is a good fit for what you want to dio. If I'm a computer programmer and I'm scrolling down through here, there's one right there. Looks like programmer systems analyst. I'm gonna click on that and that pulls up a beautiful job description. You can see responsibilities, which are the same things. Job duties. You can see job functions, but I want you to do is put that job description on the left side of your screen and then put the job description cheat sheet template on the right side of your screen, and we're gonna copy and paste from left to right. So let's take the job title and copy it over. So I'm just going to do a lot of control C Control V and that will control see copies, control the pace so copied the job title. I'm gonna go into the position responsibilities, which is a fancy way of saying job summary, and I'm gonna copy what looks like the most important elements of the job in this one. It's lead the support troubleshooting in maintenance of UNIX and loom in X, etcetera, etcetera sectors. So I'm going to copy that. Then I'm gonna go into essential job functions, which means job duties, and I'm going to copy some of the main job duties. So I just highlight things from the job description. I copy them and I paste them onto my job description. She sheet next, let's keep scrolling down and let's look for skills. Now, this job description doesn't have anything titled skills, so I'm gonna have to look a little bit. And when I get down to this other qualification section, there some things that look like skills, mathematical skills, written communication, skills, etcetera. So I'm gonna copy over the mathematical skills. There's communication skills. I'm gonna copy that over and paste it interpersonal skills. So this is fantastic content for what I want to build into my resume. If I write my resume using these keywords and submit it to this job posting, I'm much more likely to be invited into an interview than if I just send them a can resume . So let's pull a few more keywords over. I've got five. The sixth one's a little trickier, so let me just copy work under pressure. For now, I've got mathematical skills, communication skills, interpersonal skills, flexible solve problems, work under pressure. Let's go back upto other qualifications to see what they're looking for. They're looking for someone with knowledge of programming theory and then also knowledge of computer architectures. I'm going to copy and paste those over. They say they want somebody with 10 years of experience. I may not have 10 years of experience, but I'll copy that over anyway. And then it looks like the experience they want is system analysis and programming prefer so copy and paste that under education, it says they want a master's degree or they want somebody with lots of experience, all copy that doesn't say they need both. And let's look around a little bit more to see what other requirements they're looking for . I want you to do this on the job description for the job you want. Just hunt around in the job description, see what requirements they want and then paste those into your job description cheat sheet . So I've got a pretty good list here as I'm skimming through this, let's see if there any other keywords I want to use. Yeah, analysis. That's a really good one, because if they want somebody with analytical skills and I want to capture that on my resume, so I'm just going to do a little wordsmithing here. Instead of solving problems, I'll save problem solving skills instead of analysis. All say analytical skills, and let's do a little bit more looking around on the job description on the left. No, it looks like I've got most of the good stuff. So that is my job description Cheat sheet. This is gonna be super useful when I build my resume. Because now I know exactly what the employers looking for. I can build a resume that meets this. I want to make sure I include words like UNIX and Lou Minnix on my resume. I also want to include any job duties that matches the experience I have. I want to include those skills and then don't forget to save your job description. Cheat sheet I've done that were copied over an entire job description, and I forgot to save it. So please make sure you say that that is how you prepare your job description. Cheat sheet. Now it's time for you to do yours the same way I did. Mike, pull up a job description and copy and paste from the job description onto the template that's in the course materials. That's your assignment 4. 3a - Resumes Overview: Now that you have a better idea of how the hiring process works, we're going to jump into building your resume. And in this section of the course, we will go through the five different sections of resumes, and I'll show you how to build each one in a way that will get you noticed by the employer . In this lecture, I'm gonna briefly show you what the five sections of a resume should be. And then I will have separate lectures that go really deep on each of the sections. And in those lectures, I'll tell you step by step, how to build your personalized resume. Here's a really good looking, very effective resume, and as you can see, it's very easy to read. You can see the separate sections very clearly and distinctly. The first section is the contact information. This is the simplest section there is. This is your name, your address, your email and your phone number. There's nothing fancy in the section. You could put your linked an address or a website URL, but that is purely optional. You can keep this one very straightforward. The next section is the summary, and this is a fabulous place to do some keyword stuffing. So when I go through the summary lecture, I'll show you how to take those words from the job description and put him here. And in a way that's very effective. To get the attention of the computer that's gonna be scanning your resume. The third section is the heart of the resume. This is the most important part. This is the experience, and in the experience you're gonna list the names of the companies that you've worked for the city in the state. And if you're in a different country than where you worked, you should put the country as well. You put the job title of the years worked, and then the bullet points here are super super important. This is where you're going to amaze the employer with the relevant skills that you have, the actions that you've taken in your previous jobs and the results that you've gotten. The four section is education and in education it is simply what's the most recent school you attended? What city? What state and if needed? Which country? What degree did you get and when did you get that degree? And then a few bullet points. I recommend only one, maybe two bullet points that might list any leadership roles. You had any awards or accomplishment and GPS air strictly optional. I would only put a G p a if you had a really, really high G p a. Otherwise, you can leave it off and save some space on your resume. In the final section is additional information. This is the only place I recommend you put anything that's not work related. And the reason I recommend a few things that are not work related is a gives you something to talk to the recruiters about. They may notice that you have an interesting hobby. They may notice that you have something in common with them. I do recommend you include a few accomplishments or awards or volunteer positions or certifications, especially if your job requires certification but also include a few personal things that might catch the eye of a recruiter. So that's it. Those of the five sections of the resume, and in this course I will take you through each one of those sections, and I'll show you how to make each section super compelling, both for the employer's computer screening process as well as for the human screening process that your resumes likely to go through 5. 3b - ATS Screening: the vast majority of jobs are now filled with the help of systems called a T s, and that stands for applicant tracking systems. Once you understand how these systems work, you'll have a big advantage and you'll be able to build resumes that are designed to get you through the screening process. As I said in a previous lecture, the 80 s system is the entire system that employers used to track every application that they receive. The 80 s screening software screens out any resume that doesn't seem like it's a fit. So picture or resume coming towards the employer. And if the resume doesn't match the criteria that the employer is set up, the resume will hit the screen and end up in the trash, and a human will never see it. The vast majority of resumes end up hitting that screen and not making it through to a human. What I'm going to show you in this class is how to build your resume so that screening software will let it right through and it will make its way to a human. The human will see the resume. They will like it, and they'll invite you in for job interviews 6. 3c - Key Word Stuffing: Now it's time for a concept called keyword stuffing. And while that may not sound that appealing, keyword stuffing is extremely important for getting your resume past computers that do the screening process. Keyword stuffing reminds me a lot of stocking stuffing. When you think of stocking stuffing, people put all kinds of gifts inside of a stocking, and then the person who receives that stocking gets to enjoy those gifts. Keyword stuffing with your resume works the same way you're going to take a bunch of key words of the employers really gonna like, and you're gonna put those inside your resume. The employer is gonna open up the resume, and they will be happy with that resume and all the key words that are in it. Sometimes when employers post jobs on job posting sites, they might get hundreds. They might get thousands of resumes, and instead of having a human go through all of those resumes, they will have a computer. Look through them. The computer is looking for matches, and when they find a resume with enough matches, that resume makes it through to the small pile of resumes that humans will go through with keywords sacking your resume is much more likely to make it from the big pile to the small pile. Let's go back to that job description cheat sheet that we created this example was from our marketing assistant, and we took the summary content, the job duties and the skills required from the job description we found online. Now I want to show you what the key words are in this resume. These are the words that the computer is going to look for when it's screening resumes words like Marketing assistant, which is the job title marketing programs, and creative and agency teams in all of these other keywords are going to trigger that computer to decide whether or not a resume is a good fit for this job. So here's an example of a resume somebody might have submitted for that job and what you'll see when we put the job description cheat sheet next to the resume is you'll be able to see how many of the words match up on the resume. In this case, the resume has words like communications and analyze and marketing and campaign, so at least it has a few key words. But that's not nearly enough to make it through the screening process. So the computer would look at this resume and say, No, there's not enough keywords in here. This resumes not a fit for the job. This doesn't make it through the screening process. Here's an example of a resume that has been built based on the keyword stuffing principles . And if you take this resume and you put it side by side with the job description cheat sheet, you'll see that all kinds of words light up because the person who built this resume took the job description, figured out what keywords were on there and included those keywords on their resume. So it's a much better fit if we look at these to resume side by side, and we look at the before resume on the left and the after resume on the right, and you see how many words light up when the computer goes through the screening process. On the resume on the left, very few words light up on the resume on the right. Ah, lot of words light up, so the resume on the right is much more likely to make it through the screening process. So think of it this way. If an employer was walking through a forest in all of the trees in the forest, represent all of the resumes that the employer is looking at for a job opening and your resume doesn't light up. Your tree is sitting there without anything special on it. Then an employer is gonna walk right past it. They're never going to notice it with keyword stuffing. It's as if your tree will completely light up because you've got all the keywords that the employer is looking for. So I'm going to show you how to build your resume so it absolutely lights up and the employer's computer will love it and select it so that they will want to bring you in for job interviews. Because your resume matches so well with the job description for the job they're hiring for 7. 3d - Career Switching Tips: If you're interested in going from one type of job to a completely different type of job, you may feel like you don't have the right experiences. You need to build a good resume in this section. I'm gonna give you a few tips on how you take experiences you already have and frame them up in a way that's relevant for the new job that you want. I'm also gonna tell you how to get new experiences very quickly. They can help you build a winning resume. The first thing that I want to point out is the most important thing to employers is passion. They want people who are excited to learn. They want people who have done relevant experiences. But it doesn't have to be in exactly the same career field that they're hiring for. So here the tips I have If you're making a big career change, the 1st 1 is pick the relevant duties to show on your resume, not your primary duties. For example, my career before I did a course which was accounting, and I was trying to switch into marketing, so what? I didn't do it. I didn't spend a lot of time on my resume, talking about tax returns that I prepared or financial statements that I built. I talked about the training programs that I did that had marketing relevance to them. I had to define my target market. I had to do research on them to figure out what benefits were appealing to them. I had to find ways to communicate clearly and compellingly to the people in my training programs. And you may feel like it might be a little deceptive to focus on things that are relevant, not primary. It's really not. It's very important that you choose content for your resume that is directly related to what the employer is hiring you to do. Don't tell him everything you've ever done. Just tell them what you've done that is going to benefit them in your next job. Next, seek advice from people. Try and find people that are in the career that you're going into and talked to him. People love giving advice, so I recommend reaching out to people. If you have friends or family members or alumni from your school, or if you just want to reach out on social media, there are thousands of linked in groups and Facebook group. It's and other groups where if you just go into that group and say, Hey, I'm interested in getting into this career field, Can somebody give me some advice? And you might find some people who will be very willing to give you advice. They may even review your resume for you. They may give you tips and tricks on how to get into specific employers. They may even know of an opening that you're not aware of, and that might lead to a job opportunity. So go out. Get advice from those people. If they engage with you, then ask their support in your job search. Next. If your job asked for a certain skill that you don't have yet, let's say you're getting into a career where they want you to know Power Point and you don't know Power Point than taken online class. You can learn anything now online, so just go take the class and then on your resume, you can say completed courses in power point. That way, employers know that you have training in that area and you can talk about it during interviews. If they ask you about it because your online class will give you the content you need to be knowledgeable. Next. I highly recommend that you volunteer in the area that you're trying to get into. When I wanted to get into marketing, I volunteered to help somebody build their website. And as I build their website, I learned a lot about marketing. I didn't get paid for that job, but that is perfectly OK. There are a lot of small businesses. There are a lot of non profit organizations. There are a lot of churches. There are a lot of people who were looking for free labor. And if you're willing to spend a little bit of time helping those people with their businesses, you can build the type of skills that you want for your resume. And finally you can. Freelance Freelancing is incredibly easy these days. There are all kinds of websites. There's fiver. There's freelancer dot com. There's Task Rabbit. There are hundreds of websites that you can go on, create an account and let people know what type of work you'd like to dio. Regardless of the type of work, you can find a service somewhere that will connect you with people who are looking to get that kind of work done, and that will give you great practice building your skills in that area. So those air tips for career changers, I recommend you apply these tips, and that'll give you really good experience that you can put on your resume. 8. 3e - Resume Format: It's extremely important that you format your resume in a way that both computers can read it and humans find it appealing. So in this section, we're gonna talk about formatting. I'm also gonna cover what the appropriate length is for a resume. As you sit down and build your resume, I recommend you first start with a downloadable template and in the course materials for this course. I've included a template that you can use to very easily pop your information into, and it's already laid out in a framework that I recommend for a resume. Next, make sure you do it in a word file. The screening systems know how to read word files. Other files air Very risky because the system may not be able to read that file. If you're saving your resume in a pdf format or an image or some other type of format other than a Microsoft word file, there's a really good chance that the computer is not going to be able to read it. And if it can't read your resume, it's not gonna let you through to the next step in the hiring process. Next, pick a very simple font Here's a list of a few fonts that I recommend because they're easy for the screening systems to read Palatine A little type times New Roman aerial. Verdana These are all very standard fonds, and they're already pre built into Microsoft works. So if the employer needs to print a copy of your resume, the formatting will stay in good shape. If you pick up on that the employer doesn't have on their computer system, then it will not look good when they try and print it out because their computers air going to have to reformat it. And that will mess up all of the formatting that you've created. Next. Here's what I recommend for font sizes. Make the name big across the top. Make it 20 point font. Bold, very clear. You want people to see your resume and instantly find your name. The font size for the section titles should be about 16 point. Want that'll make it big enough that they'll stand out, and then everything else I recommend doing in 11 point font. I've seen resumes where they've tried to pack in too much information and they get down to 10 point font or 9.5 or eight point font and the resume becomes unreadable. So I will show you how to build a resume that is summarized in such a degree that you can fit everything you need to on the resume using 11 point. One question I get is, Can I do a really impactful graphics resume? And my recommendation is absolutely not. If you do a resume that has charts and images and graphs and icons and other things, computers will look at it and they will try and scan that resume for keywords into computers. Ah, highly graphic, intense resume looks like higher Olympics. It can't read it. It can't understand what's on the page. And if it can't understand it, your resume doesn't make it through the screen. And then the last formatting thing I want to cover is resume length. This is an example of an actual resume that I received. I blurted out a little bit so you can't see the person's name, but it was three pages. It probably had 100 bullet points total, and I would recommend never make a resume this long. As a busy recruiter, I do not want to look through this much information I love one page resumes. They're my favorite in very rare circumstances. It's okay to go to two pages. I would never go to three pages. It's way too much information. Employers don't want that much information. They want one page, easy to read, well formatted. So when you compare that three page resume, which may be what you want to show because you want to include all of your information, it is not nearly as effective as the one page resume. You look at the one page resume. It's very easy to see what the person's applying for, what experience they have, what education they have that's relevant and any additional information. The resume on the right on this page is exactly what employers want to see, so please use this format. It'll work much more effectively than a resume that's longer and more dense with information 9. 3f - Contact Information: Finally, we're in the section of the course where we're going to start building a resume. Together, we're going to start with the easiest section. It's your name and contact. Information in this section should go fairly quickly because you already have all this information. So let's jump in and start building to get started. I want you to open up to documents. One of them is the job description she that you built in one of the previous assignments in this course, and the other one is the resume template that is in the course materials. The rest of a template looks like this and go ahead and open both of those documents, and we'll start building your new resume as we build the contact information. It's really simple to get started. Let's go ahead and put in. Let's assume your name is Jim Harrison and your street address. Just go ahead and put that in their email address. So let's say your email addresses beer guzzler dude at gmail dot com. If that is your email address, do not put it on your resume. Don't put anything controversial. Don't put anything that makes it sound unprofessional. So I recommend you go out and you get a different email account. You have something that is anything like beer guzzler dude or party girl or anything that is unprofessional. So I'm gonna have you go out and let's get something very safe that doesn't seem controversial at all. Go ahead and first initial last name. You might have to pick a number because all of your first minute initial last names might be taken. So get something that just reflects your name. Go ahead and enter the best phone number to reach you. So for most of us, that's our cell phone number. And then, if you have a very professional linked in profile, go ahead and put your linked in profile address there. It's certainly not necessary. It doesn't need to be on your resume, but it can be there. If you have some information that's useful on your linked in profile, let's assume that you don't so we'll go ahead and take this section off, and that is all you need on your contact information, your name, your address, your email and your phone number in terms of your name. If you go by a nickname, I would recommend putting your name on your resume as it typically appears in your employment records. So if it's Jim or James or Jimmy or whatever, go ahead and list it. If you go by something strange, like tiny or something that seems unprofessional, don't put it on your resume. You can let him know you have a nickname after you have a job offer. When you're in the job application process and you're in the interview process, use a professional version of your name. Make sure your name and your email address or very professional. Some people might not want to add their physical address because they might be worried if they live in an apartment. It may seem like that's not professional. That's not the case at all. It is perfectly acceptable to have a street address that has an apartment number. Two have a sweet these days. It's very common for people to live in apartments, regardless of what professional level they're at. One reason to include your address is the employer wants to know where you're physically located, so if you're located in the state where you're applying for a job, it's nice for them to know that, and that way they realize you're more likely to accept a job offer if you're already living in that area. So that's it. The first section of your resume is done very simple to the point, and we're ready to move on to the next section. 10. 3g - Summary Section: the summary section of a resume is a little bit controversial because some people feel like it's really important, and some people feel like it's not necessary at all. I used to think it wasn't necessary because I looked at it the way human looks at it. You don't need a summary if your resume is written well, but computers find it extremely useful because this is a great place to do some keyword stuffing so that your resume will get noticed by the 80 s systems. So I'm going to show you how to build a summary section in a way that it will really attract the attention of the computer end of the hiring team and in a way that humans will find it useful. A swell. Let's go back to the word documents that you had open. One was your job description cheat sheet, and the other one was the resume template that you're building out. So in your summary section of your resume, I recommend taking the job title from your job description, cheat sheet and typing it right onto the top of your summary. So let's go Marketing assistant, and that will let the computer now, and that will let a human know what job you're applying for your calling it out right at the top. Your resume. You want a marketing assistant job, and the good thing is, that's what they're hiring for is a marketing assistant. In terms of your summary of relevant skills, work experiences and other credentials, I recommend making it is close to the summary on your job description. Cheat sheet is possible. So let's say this person is going to say something like passionate marketer with experience , developing and implementing marketing programs that pulls some of the words off of the job description here and then in terms of skills, I recommend any skills that they list in the job description that you have. Put those right here. In that way. Those keywords that are on the job description will show up directly on your resume. So let's type him in here. Creativity, elaboration, leadership, communication skills, analytical skills in organizational skills and then in the Experience section of your resume, you will include very specific examples of how you've demonstrated those skills, what actions you've taken in what results you've gotten. So that's your summary section again. Just to recap, you start the summary section with the job title for the job that you want. That's the job you're applying for, and then include a very brief line that describes the appearance you have that relates to the job description you're applying for and then specific skills that you have that relate to that job description as well. 11. 3h - Relevant Skills: way before we go on to the next section of the resume. I wanted to take a few minutes to talk about the different types of skills needed in different types of career pass. Because if you highlight the right skills on your resume, that goes a long way towards getting you through the screening process so that you can get into the job interview. Let's look at some examples of relevant skills for different types of jobs. When you look at a sales job, the skills that you might need for that job are things like interpersonal skills, persuasion skills, customer service and persistence. A graphic designer would need very different skills. So if you write a resume for a graphic designer and you're highlighting the skills for a sales person, it's not going to appeal to the employer. A graphic designer need skills like creativity, attention to detail, computer skills, design skills. So these are the skills that you want to highlight. If you're applying to graphic designer jobs, let's look at two other types of jobs. Just to reinforce this. If you look at a teacher, a teacher might need skills like communication and persistence and adaptability and imagination because they have to inspire students to learn. An accountant, on the other hand, would need skills like organizational skills, attention to detail, analytical skills, math skills because they have to organize information and they have to look at information , analyze it and do calculations to come up with financial recommendations. I'm going to show you where to go. To get a list of relevant skills for each type of career, I want you to go to the website for the Bureau of Labor Statistics. The side addresses BLS dot gov slash 00 h, and that stands for Bureau of Labor Statistics Occupational Outlook Handbook. When you go to that site, you'll see a long list of occupational groups down the left side in each. One of those groups has job descriptions to tell you what skills people need in those career paths. So to show an example, let's go to healthcare, and I'm gonna look up a nurse and see what skills that says nurses need. So any time you need to build a resume in the job description doesn't show you what skills they're looking for. Go to this site. Be alas dot gov slash 00 H and look for the type of job that you want to apply for. There is nursing assistants and order lease. Let's use that Also show you how to search for other types of careers. So how to become one will tell you a lot more about what education and training you need, what licenses and certifications you need and then important qualities. So for a nurse, you need to be a really good communicator. You need to have compassion. You need to be patient. And because it's such a physically demanding job, you need physical stamina. When you're writing the resume, I recommend you highlight these skills in your resume. Let's look at one more type of job and let's see you want to be a chef. Just type in chef hit Go and it will show you a list of jobs related to chefs. Here is chefs and head cooks, so if you want to be a chef and you want to know what to feature on your resume, go to how to become one. There is education, work experience, training licenses and important qualities. Some of the qualities they recommend for chef our business skills and communication skills and creativity, dexterity, leadership again, physical stamina, sense of taste and smell. This is an interesting one. There aren't a lot of resumes that you should include sense of taste and smell. But if you're applying to be a chef, you do want to demonstrate you have that skill again. The best place to get a list of skills is from the actual job description for the job posting that you're applying for. If you can't find skills on that job posting, go to the BLS is website. Search for the type of job that you want and then go to the section that says how to become one and look at the important qualities. There's also a lot of really good information on this site that you would typically see on a job description. If you go to what they dio and then scroll down, it shows you a list of duties these air, the type of duties that you should put on your resume. So if you have any experience with supervising and coordinating activity of cooks and you're applying to be a chef, you should list this on your resume and again you can look down through here, get ideas on how to build your resume. It's a really great government website. And yes, I know you don't find a lot of really good government websites, but this one is outstanding at giving you information for the type of career that you might be interested in. 12. 3i - Experience Section: experience section of the resume is the most important section of the resume, and I'm going to show you how to build it. So you include all the most important information to get you through the computer screening process and the information that humans love to see so that they can see what experience you have in what results you've gotten. So let's get into it in this section. We're going to capture your biggest results, your biggest awards, your biggest accomplishments that relate to the job you're applying for. Don't list everything you've ever done on Lee. List the things that are most relevant for the job that you're applying for. Let's go back to your job description, cheat sheet and read what they're looking for. They're looking for someone who has identified creative ways to deliver business results. Lead agency teams work with cross functional teams. This is the experience they want to see on your resume. So if you've done these things, then list the jobs in which you've done it, that doesn't mean list every job you've ever done. That means list the jobs in which you've done the duties that they're looking to hire someone to Dio. First of all, go ahead and put the most recent employer could be your current employer could be your past employer, But put the employer that you've done The most related work for that happened fairly recently. So let's say your Jim Harrison and you worked at a place called Hillside Camp and then your city and state. That's very easy. This was in Hillside, Texas, will say, and job title for your job title. Put the title that is most closely related to the job you're applying for. So Jim is applying for a marketing assistant job. In most jobs, you have some flexibility on your title. Don't put anything that's misleading. This needs to represent the work that you actually did. But if you were called a communications coordinator, slash marketing assistant slash Whatever. A lot of companies have fairly flexible job titles. Go ahead and list the one that is most closely related to this. So in this job, Jim actually did marketing assistant work. So we're going to say, marketing assistant, and then when the computer scans his resume and it picks up Oh, he's been a marketing assistant. We're hiring for a marketing assistant. That'll light up that section of the resume for the computer and then put the years in which you've done that job. You don't have to go into months. You don't have to go into dates. Employers don't care about that much detail. So what I would do is just list the year. So let's say he worked here in 2016 through to thousands 19. Actually, go ahead and say Current. If you're currently in the job, you say the word current in here if you aren't currently in the job, put the most recent year that you worked. Now here's where you get into the skills, and what I recommend is take the duties that you've done. So if you've identified creative ways to deliver business growth, then go ahead and take the skill that you demonstrated. So they're looking for somebody with creativity, and then what you could do is say, Oh, I've actually done this. I've done identified creative ways to deliver business growth, so identified creative ways to and then tell them specifically what you did so that could be identified. Creative ways to provide selling materials that delivered $50,000 in growth. So what this is done for you is it's giving you a few more keywords that have lit ups. Use creativity again used. Identify, creative. So there's identified creative. And now your resume is gonna be seen as being a good fit by the computer and also by a human. If human is reading this and they know the marketing assistant role that they're hiring for , they're going to say, Oh, great, this person has done what we want someone to come in and do and go through exactly the job duties enlist everything that you've ever done that relates to the job duties. Do not put down tasks that are completely unrelated to the job description unless you don't have anything related to the job description. So if you only have one or two jobs, it's OK to list something that's a little less related, but focus your energy on things that are specifically related, so it's go ahead and add in a few more things. Let's say that this person wants to show that they've demonstrated leadership and they have in fact, lead agency team so lead agency teams to deliver effective marketing content. Actually, you don't even need the word effective, let's say deliver marketing content and then end in the result as much as possible. End your bullet points with results and try and make them measurable results. Let's say in this role you delivered marketing content that generated, Ah, let's say, a 1,000,000 impressions. That's a good, measurable result. So, let's say delivered or generated, um, one million impressions and we'll format this later. It went down to the next line. We'll find a way. Actually, let's go and do that now marking content generating one million impressions In that way, we keep everything toe one line. You can go to lines on a bullet point. That's not the end of the world. But if you're conserving space, it might be useful to try and get it down to one page. And then let's look through anything else that you might have done. Let's say in this job you actually manage timelines and budgets. That's great. You want to capture that, and that is probably a good organizational skill. So in this instance, when you're managing timelines and budgets, you might want to say how much the budget waas so you could say, manage project timelines. And let's say you had $100,000 marketing budget. Now with the computer is going to do is it's gonna look through and see. Oh, we're looking for somebody who's identified creative ways. They've lead agency teams. They've managed project timelines. This person has those experiences than when a human looks at this resume. They're going to say, Wow, this person not only has the characteristics we're looking for, but they have very clear, measurable results. You might ask how Maney bullet points do you need per job? I would say three or four, I recommend. Don't go past. For once you get to five or six, it starts feeling like a laundry list. I've seen people on the resume who have eight or 10 or 12 bullet points under each job in That makes it seem like you haven't done anything impactful. It's actually the fewer things you've done, the bigger each thing seems to be. So list your three biggest accomplishments that relate to the job description, maybe for it the most. So let's go ahead and go to the next employer. Let's say this person has also worked at the same job so if you've worked for the same company, but you worked at a more junior level, I would recommend go ahead and delete the employer and then include the other job description. So let's say their job was camp counselor if you did it for the summer. Actually, if you spell counselor wrong, you can right click and do the spell check. You don't have to put the location if you worked in the same location. If you work in a different location, you can put the other city. If you just did it as a summer job, you could say summer 2015 and the employers like seeing that you work for the same employer in multiple jobs. I wouldn't list more than two for the same employer, but what this shows is you worked as a camp counselor. They liked you so much that they hired you full time. So whenever possible, list a couple of jobs at multiple levels so they can see you've been promoted. And let's go back to the job description and think through what duties did you do in this other position there? Relate to the job description. Let's say you didn't do anything really marketing or business related. But you did do some things that involved analysing data so you could say something like, I analyzed skills of camp attendees and built winning basketball team. And this may seem kind of silly, because if they're looking for somebody who's going to do marketing, you may be like a camp counselor doesn't do any marketing well, you might need to do analytical things. You might need to look at different out of points in different information and put together something that would result in the students having a better time or the students doing veteran their competitions. This also has the added benefit of including the word team, which is included in the job description. So what else does the camp counselor do? That might be marketing related? Well, they might identify creative ways to keep students engaged. So you could say I also demonstrated creativity. So let's copy over this creativity, and as a camp counselor, you may have identified creative camp projects, try and show immeasurable result. Let's say the campers that you worked with had a higher satisfaction rating than other campers who were at the camp who were with other councillors. So you could say identified creative camp projects, resulting in 10% higher satisfaction rating than camp average and then look through again. Job description is anything else you did while you were a camp counselor. That could have anything to do with this. You might have done writing creative content. You might have taught people to do creative content, so lets include that. Let's put that under communication skills, you could say lead writing and presentation classes and then, if you need a measurable result, put how many students were in there so you could say 4 20 camp attendees. So there we go. This person took a job and they said, What are all the related skills that I learned for that job? Let's go ahead and go down to the last employer and let's say that you worked as a waiter and you worked at a restaurant. Let's say Main Street Cafe in Let's list the town. Let's say it was in Middleton, Montana, and in that job you were a waiter, and you did that for a couple of summers before you went off to be a camp counselor. 2013 in 2014 and as a waiter, you might have had to identify creative ways to keep customers happy. You might have led a cross functional team who worked at the restaurant. You might have analyzed data about people coming and going through the restaurant. You might have written menus. You might have managed projects. So include any of those details you can that relate to the job description. You also do a lot of other things. As a waiter, you have to take customer orders. You have to do other things but don't include the things that are unrelated to the job. The whole trick to turning a resume into a key that's gonna unlock a door is just include the relevant duties from the job description into the resume, so that the employer can see that you've done the things that they're hiring a person to dio. So when you think about a waiter, they absolutely need to have communication skills. So list something that you've done that demonstrates your communication skills. Let's say you communicated customer orders to the kitchen staff, leading to 99% order accuracy. That may not seem like it's that related to marketing But if I read that, that lets me know that you're really good at communicating clearly, so I'd be more inclined to want to hire you. Another skill that you have to use when you're a waiter is collaboration. Let's say in that role you partnered with the restaurant manager and the hostess to create new staffing schedules, which resulted in better restaurant throughput. Because you have the right staff in place and you were able to get customers to their seats , get their meals served to them and get them through the restaurant eating experience more quickly. So as you can see, this is a really good experience section that relates directly to the marketing assistant role. So for your experience section, go back to your cheat sheet, look at the job duties they're looking for, and then enter those job duties into the experiences that you've had that are most closely related to those jobs 13. 3j - Bullet Point Tutorial: before we leave the experience section of your resume, I want to spend a few more minutes on how to write bullet points. Because if you can write bullet points in the way that I'm about to show you, it makes him much more effective at getting through the computer screening process as well as it makes them much more appealing to a human who might be reading your resume. Here's an example of a really well written bullet point and I'll break it apart. See that you can see the elements that make it so effective. First of all, you start with the relevant skill. Now this is optional. You don't have to put it here, but when you put it here, it lets the employer No, this is a skill I have in this bullet Point shows how have demonstrated that skill next include in action verb, and I'll show you some examples of some good action verbs. And some verbs that aren't is impactful, then include the subject of the bullet point. This shows what you impacted with your action and then finally always try and end a bullet point with the result. Employers love results. They want to see examples of what you've done that have gotten results here. Some really good action verbs, these air things that employers like to see because it shows that you can do things that they want you to do things like developed and creative, wrote lead Built launched. You can almost visualize the person doing something that's impactful when you see these vert some more really good action verbs or words like managed, analyzed, founded, organized, identified, published. These all imply really strong actions. Here's some examples of verbs that are not very effective. Verbs like participated rather than saying participated. Like I participated in a conference, you should say something like earned. So I earned a certificate or I earned a degree instead of saying, supported, say something like Manage. So instead of supported executive, if you're an administrative assistant, say something like manage calendar or managed budgets or manage timelines instead of saying you attended something, say you led something so you don't want to say I attended a conference. You could say I let a break out session or I lead a workshop. I don't recommend you use the word worked. I've seen resumes that say worked on this or worked on that, and worked implies that it takes you a lot of effort to do something. Instead, write something like developed. Tell them what you developed while you were at that job. Another verb that isn't very impactful is oversaw. So I've seen people say oversaw, process for blah, blah, blah oversaw. Doesn't imply that you actually did anything built is a really good action verb, because if you built a new process that shows you can create things that shows that you can do more than just watching over things and then examined implies that you looked at things . It doesn't imply that you actually accomplished anything. So I like the word identified better, because if you can identify cost savings opportunities or if you can identify revenue streams, saying that you examined documents doesn't tell them that you've done anything that's had an impact. Saying that you've identified opportunities, that's where you show them that you can actually accomplish something here. Examples of how somebody's used really good action verbs in a series of bullet points. They've said things like identified, managed, lead developed, presented these air really strong, and the employer can visualize this person accomplishing things. Next. Let's move on to the subject of the bullet point. This is simply what you did. So you developed an advertising campaign. You lead a workshop. You need a noun to explain what your action accomplished, then move on to your results and, as much as possible, make your results measurable. If you increased sales, tell them how much you increase sales. If you'd identified cost savings, tell them how much those cost savings were. If you taught students, tell them how many students you taught or tell them what the increase in the students testing scores were. Try and end every bullet point with the result, and preferably a result with numbers, because employers love to see numbers on resumes. So that's how to build a really good bullet point. Start with the relevant skill and preferably, that's a skill that they list on the job description and then include really impactful action. Verbs include a subject and then endurable a point with the result. Remember, employers love to see applicants who can get results. So if you craft your bullet points like this, you'll see that employers are much more likely to bring you in for job interviews 14. 3k - Education Section: Most employers have a minimum level of education that they require for jobs. So I'm going to show you how to build in your education that matches their requirements. I'm also going to show you how to use the education section to build in a few extras things like leadership and teamwork that you might not have examples off in your job experience. So go back to the job description or go back to your job description, cheat sheet and see if there's anything about requirements for education in this one. What I copied over from the job description was bachelor's degree in business related field . So let's say you do have that. Put down the name of the university where you got the degree. So let's say Southern University. If you don't have a college degree, that's okay. Just put the name of your high school or put the highest level of education that you have. So let's enter in your city name and then the degree this could be whatever is on your diploma. So let's say you have a bachelor's degree in business, and if your specific degree has an emphasis that's related to this job, go ahead and put that this person had an emphasis in marketing and then graduation year. You could put month in the year, let's say, May 2016 and then put down any awards, Any honors, any student organizations, any offices you held any activities that you think might be interesting, especially as it relates to the job description. So let's say that you were the communications chair for Debate Club. That's really good because of the job description. Mentions communications. So if you have that experience great, let's also say that you were in a marketing competition so you could say first place in marketing case competition. If you're in a science related job and you were in Science Fair, put it here. If you were in a computer club and you're applying for a computer job, put that employers love to see that you've been in clubs. That shows that you have a passion for your career field. It also shows that you're good at networking with other people. I have gotten the question. Should I put my GP A on my resume and I would recommend. Typically, you don't do that unless you have an extremely high G P A. If you have a 3.73 point 83.94 point. Oh yes, put it on there. If you graduated magna cum laude a or suma cum laude or any kulat a. Go ahead and put that. That's a big honor, but if you add a 2.8 g p a, don't put that on there. That's not going to reflect very strongly unless the employer specifically requires that you submit your GP a Onley submitted. If it's, I would say most career fields above a 3.5 and definitely above a 3.7 in highly competitive career field. 15. 3l - Additional Information Section: Now we're the final section of the resume, which is additional information. This is a really good section that you can use to throw in a few last minute things that computers will love seeing and will help you get through their screening process. It's also a nice place to put in some things that have a little more personality so human might look at your resume and say, Oh, this is interesting. I want to talk to this person before you complete your additional information section. Go back through your job description, cheat sheet and see if you've covered everything you have covered that you've developed and implemented marking programs. You identified creative ways to drive growth. Go on down the list and say, Oh, here's a bullet point I haven't touched because maybe in your jobs you've never done S CEO Google AdWords, Facebook. That's a really good opportunity to polish up your skills for this career field. So if you have no experience doing something that's on the job description, what I recommend is go get that experience. The easiest way to do that is to take an online class in that subject matter, so what, you could do is say, I know I need this experience. I haven't had it. It could take you a few hours to take an online class. You'll get really good knowledge. Take that online class and then put something like completed online classes related to S CEO, Google AdWords and Facebook marketing. And that'll do two things. First of all, it will show the computer that your resume matches the job description. Second of all, it will perp pair you for job interviews. So when you get into the job interviews, since you've had an online class, you'll be able to speak intelligently about Seo Google, AdWords, Facebook. Whatever the requirements are that you've learned in those online classes, let's go back through the job description, cheat sheet and see if there's anything else we've missed. We've pretty much covered all of these in our work experience or in our education. They also say proficient in Power Point Excel Word, since that's a requirement. If you have those, then go ahead and put that word for word so proficient in Power Point, Excel and word again. If you're not proficient in these just taking online class, become proficient in, um it'll help you in your career field. It will help you in your interviews. And then I recommend having one line that shows your interest, especially if you have a quirky interest. When your resume gets to a human, it's nice to show something that's a little bit unusual. I admit there are candidates that when I looked at their resume, the resume wasn't that impressive. But they listed something that was very interesting in their additional information section . So I invited him in for an interview just so I could talk to him about that. If they did well in the interview, they can talk their way into a job. If they didn't do well in an interview, at least I had a chance to talk to him about that interest. So say something like Interest includes reading, mystery books, running and storm chasing. Let's say Storm Chasing is a really interesting one. I have interviewed a person because they were interested in storm chasing, so that's an example that comes straight from my recruiting experience. But whatever your interests are just include a line in there. You never know when a recruiter is going to see something and be like, Oh, I have something in common with that person and it gives you a way to connect with them during the interviews. So these are just a few examples of what you can include. An additional information I recommend if your job requires specific technical skills, knowledge of software programs, foreign language, knowledge, anything that they call out in the job description that you haven't covered anywhere else. Included in the additional information also include any certifications that you have that are related to the job. Include anything that an employer would say, Oh, good, they checked the box they have this don't include something that's unrelated to your job. For example, I happen to have a c p. A. My background before I went into marketing was in accounting a C P. A. Does nothing for me in accounting. So I didn't include my c p a anywhere on my resume, Even though you may say all you worked really hard to get that certification. Yes, I did. It has nothing to do with the job that I want, so I'm not going to put it on my resume. It's the same thing for you, no matter how hard you worked for something. It doesn't have to go on your resume unless it relates to the job description. So now if we look through the job description and we look through our resume, it is a much, much better fit than had. We just generated the content without the job description. 16. 3m - Proofreading: Now we're to the proof reading section. Your resume is done and you're ready to send it out, but it's extremely important. You go through it with a fine tooth comb and you get help from other people who can help you make sure there aren't any mistakes in it Anywhere. I've seen recruiters who will throw out a resume for anything that's wrong with it, whether it's a punctuation air or a grammar era spelling error or even even the little formatting difference, they're looking for an excuse to say, Hey, this person doesn't have the attention to detail that I want, So let's go through this proof reading section hadn't see how you can make sure that everything is spot on so the recruiter doesn't have a reason to toss out your resume. If you happen to be a world class proof reader, you might be able to get away with proof, reading your resume yourself and leaving it at that. But I do not recommend that I recommend get some help from a second set of eyes. It's nice to have someone go through it who didn't actually build your resume since you built it yourself. You want someone else looking at it to see if they can catch something you might have missed. Here's some examples on some people who can help you proof. Read it. First of all, leverage your friends and family members. These are the people who are most motivated to help you, and you may find that some of them are really good at noticing details that you might have missed Second of all leverage, a career center if you're in college or if you graduated from a college or even if you graduated from high school. A lot of those places have career centers, and they love it when alumni reach back to them and say, Hey, I'm looking for jobs. When I went to school here, I got a good education. But I just want somebody in the career center to double back and look at my resume and make sure everything's OK. You can also use community career centers. A lot of cities and a lot of states offer career centers that are free to use, and they would gladly go through your resume and just double check and make sure everything's OK. Another thing is crowdsourcing sites. There are a lot of sites out there where you can hire someone to do work for you. Fiber is a good example. You can do task rabbit. You could do freelancer dot com. You can use any of these crowdsourcing sites and for 5 to $10 somebody a breeze through your resume, and they'll tell you if you need to correct anything. Also, their social media groups that will help so you can go onto Facebook or linked in Find a group that's a career support group and post your resume. Usually, people love giving advice. And if you say ham about to apply for a job, can someone just look at my resume and make sure there aren't any heirs in it? My guess is you'll get dozens of people who will look it over. And then finally, if you're in classes, leverage your teachers. Most teachers are really good at grading papers, and they would consider your resume like a paper that they can go through in grade. Not only will they proof read it, but they might also offer suggestions on how to make it stronger. Let me give you a few common resume errors, so take that resume that you build and go through it and make sure you haven't made any of these errors. One thing is inconsistent. Textiles. Some people might bold some words in one bullet point, and they might italicize some words. Another bullet points. Or they might use all caps on one company name, but they use lower case on another company name. Recruiters hate that. If you can't get your formatting right, and if you can't get your textiles consistent, that shows that you're not paying attention on your resume. Spelling errors is another example. If you build your resume and Microsoft Word, you should absolutely do a spell check and make sure that you didn't spell anything incorrectly. Periods at the end of bullet points. A bullet point is not a sentence. The first word should be capitalized, but you shouldn't use a period at the end of it because again, it's not a complete sentence. Periods air not only not necessary, but they're also discouraged. Employers are used to seeing resumes without periods at the end of the bullet point, so don't put periods at the end of your bullet points. Inconsistent alignment. I've seen this quite a bit on resumes where the person who creates the resume might in dent a little bit too much in one area or not in dent enough in other areas. Or they might write, justify some of the cities where they worked and they won't right justify other ones. They might have the dates so that they're not lined up perfectly. It should be really easy for you to just take one pass through your resume and make sure everything is consistent in the way it's aligned, and then grammar errors. You don't want to use the incorrect word or the incorrect form of a word, or you don't want to use past tense in some jobs in present tense and other jobs. Make sure you're consistent with your grammar. Make sure you use the right words throughout your resume, so that's it for proof. Reading again. Please have other people look through your resume. Social media groups, friends, teachers, career counselors, whoever you can get. The more people who look over your resume, the more likely they are to catch every mistake before you send that resume out 17. 3n - Customizing Resumes: So you finished your first resume? You built it. You've had a proof read and you're ready to send it out. But there are other jobs you're interested in. So let's go through quick and easy ways to customize your resume so that you can send out different resumes. Two different employers and you can get through each employer screening process. Remember, a resume is like a key, so not every key fits every lock. As you approach another opportunity, you need to go through the job description, update your resume to match that job description. If you take that marketing assistant job that you just applied for and you look at your perfect resume and you see how all of the words lineup and you say Okay, I'm just gonna submit this to whatever job I want. You're going to get very poor results if you submit that for this job description, which is very similar. It's just called a communications coordinator, not a marketing assistant. The job duties and the skill requirements used different words. So if you compare the job description to your resume that you did for the marketing assistant job, very few things will light up because the keywords air very different and your resume will fail miserably. There's no way the computer will pick up Your resume is being a good fit for the communication coordinator job. So what you need to do is go back through your resume, do exactly the same process that we used. Pull over the skill requirements, pull over the job duties, pull over the detail information that lines up with that job description. Here is the rewritten resume for the same person with the same work experience, just with different keywords. And what you'll see is when the computer scans through this resume, it's gonna find all kinds of hits, and it'll light up again. It will say, Oh, good, this person is perfect for the communications coordinator job, and in truth, it's the same person. They just described their experiences using different work. That's what you need to do for every job that you're applying for is go through the job description, pull words from the job description, use it to build your customized resume and then send out that customized resume for the specific job that you're applying for 18. 3o - Dos and Don'ts: in this final lecture of the resume section of this course, I'm gonna take you through a few do's and don't these air final things to remember to make sure you're doing what it will take to get a great resume. And they're not doing things that will sabotage your resume. First of all, here things that you should absolutely do when you're working on your resume, make sure you customize your resume for each job. Using one resume for every job application means that you're not going to get noticed. The computers that screen resumes are not gonna find the key words that they want because the keywords for each job are different. Remember, the employer gives you the keywords in the job description that they provide. All you have to do is include those keywords on the resume that you build for that employer . Next, make sure you keyword stuff. Make sure you take the keywords off of the job description, put him on your resume list every experience you have that relates to what they're looking for on the job description. Next in your bullet points, make sure that you include your skills, your actions and your results. That's the way employers like to see bullet points. What skill did you demonstrate? What actions did you take in what results did you get? Because they're looking for people with specific skills that have learned how to do specific actions and that were able to deliver specific results. So build each bullet point using those three things. Ideally, it's best to have three or four bullet points per job. If you only have one bullet point, it may look like you weren't able to handle more than one task. If you have seven or eight or 10 or 12 bullet points than it looks like you didn't accomplish anything big. Even if you accomplish 10 big things, it's better to show three or four things in that way. Each one seems like it had more of an impact. And make sure those three or four bullet points tied directly to the duties that they're looking for in the job description. And then finally, make sure you proof read your resume, go over it again and again to make sure there are no airs in it anywhere, and then make sure you have other people proof. Read it a swell. If you really want a job, it's worth the extra time to make sure there are no mistakes on your resume because any little mistake can be used to eliminate you from the consideration set. Now let's look at some things you should not do on your resume. First of all, do not use one resume for every job like I've said, customize your resume a different resume for each job, even if the job seemed the same, even if they're both marketing assistance or they're both teachers or they're both. Whatever. The employers are looking for specific job duties that they put on the job description. If you don't list those job duties, they're not going to select you for an interview, so you should not use one resume for every job. Next, don't include all of your previous jobs. If you've had more than five or six jobs, you don't have to tell them about every time you've been employed. Meta fact. It's better if you just have three or four jobs at the most. It's OK if you only have one or two. If it's the right job with the right experience, that's plenty if you have five or six or seven jobs, it's gonna make your resume look really cluttered. It's gonna make it look like you don't stay at any place very long. So just include your previous jobs that are most relevant for the job you're applying for. Also don't include a lot of unrelated job experiences. You may have a lot of experiences in an area that has nothing to do with the job you're applying for. The employers aren't going to care about that. When I built my resume for marketing jobs, I didn't include a lot of my experiences related to being an accountant. If you're going into a different career field than what you've done in the past, you don't have to include a lot of your unrelated job experiences. You should focus on what experiences you have that are related to the job you want. Next, don't have a resume that's longer than one page. You should be able to summarize your most relevant experiences. On one page. There may be a few career fields where two page resume is warranted. There is no career field where you should ever go to three pages. Three pages shows the employer that you're not able to prioritize. You're not able to summarize things. So is the general rule of thumb. Make your resume one page long, and then this relates to the proof reading. Do not have any heirs in your resume. Your resume should be perfect. It should have perfect punctuation. It should have every word spelled correctly. Grammar should be consistent if you build it using the template that I've shown you, then you should be able to have a very consistent look and feel. And if you do a good job proof reading it and have other people look at it, you should be able to eliminate all of the air's. So that's it. That's the list of Do's and don't. Now you're ready to move on to the assignment. 19. 3p - Assignment: it's now time for an assignment, and in this assignment, I want you to build your resume in a way that I've shown you. I want you to take information from the job description and apply it line by line your resume So you have a resume that works exactly like a key, and it's gonna unlock the opportunities to get you into job interviews. First, pull up your job description cheat sheet that you built based on the job that you want to apply for. Remember, you can get all the information you need from a job description and put it on this template that includes the summary of the job, the job duties, the skills required and any requirements they have to qualify for the job. Take the job title and put it right below your contact information and that will tell the employer which jobs you're applying for. Then take the summary that you've captured and explain it in a way that relates to your career. So if they're looking for somebody to come in and teach a kindergarten class and you have that experience, this is where you should say experienced kindergarten teacher, along with a few other details that relate to their job summary. Next, if they list skills required in the job description, put them right there below your summary. That way they can see that you have the skills they're looking for for that specific job. Also list some of those skills in the bullet points under your employers, and that way you can build the actions in the results that relate to the skills they're looking for. Next, go to their job duty section and build the rest of each of your bullet points. So if one of the job duties is writing computer code than in your bullet points, you should include any experience you have writing computer code. That way, when they scan through your resume, it will pick up the job duties that they're listing in. The job description also include any requirements. Most of those were gonna be in education or in the additional information section. So if their requirement is you have a bachelor's degree in a certain field. Make sure you write it on your resume using the same words that they have in the requirements, and finally, you can also include requirements in the additional information section if they're looking for somebody who knows the specific computer language or a foreign language or has a certain certification. If you weren't certified during college, then you can include it in the additional information section. In That way they'll see that you have the certifications and you have the requirements that they're looking for for someone to fill the job. So that's your assignment. Go back to your job description, cheat sheet, pulled that content on your resume and write a resume that is a perfect key for that lock that they put in place to keep you out of their job. You want to customize that resume so it uses all of the elements from the job description that unlocked that door to get you into the job interview. 20. 4a - Cover Letters Overview: you perfected the art of building a resume, and now it's time to move on to cover letters. The good news is cover letters, air really simple. So I'm going to show you a quick, easy way to build each cover letter for each job that you're applying for. First of all, let's start with the objective of a cover letter. The objective is to get you an interview. So you want to write a letter that somebody will look at and say, All this person is great. I want to bring him in. I want to interview him and maybe I want to give him a job offer. So in order to help you get an interview, the cover letter needs to get their attention. If there's nothing interesting in it, if there's nothing that grabs their attention, then they'll just throw your resume away and move on to the next candidate. You also want to communicate that you are a great choice for the role they're hiring for. So that's the message you want to get across in your cover letter. It is not a place to communicate a bunch of details. If they want details, they'll go to your resume. The cover letter is highlights, so it's grab their attention, give him a few highlights and then go on from there. Here's an example of a really good cover letter. As you can see, it's fairly simple. It has a few paragraphs. It's not overwhelming. You want to give him enough information to engage them, but don't give them so much information that they feel like they're reading a book. Start the cover letter with the heading, and I'll show you how to build that heading. Then you want to tell them the purpose of the letter. Then you want to grab their attention with something that connects use specifically to their company. Also, you want to show them that you're passionate about the type of work they have to offer, and you want to give him a few highlights of the experience you have. And then finally, you want to request an interview. This is the call to action. This is telling them that you want a job interview with them. Use this cover letter to get an interview, grab their attention, communicate your great fit and don't include a lot of details in the next few lectures. I'm going to go through each section of this cover letter and explain what the employers looking for and specifically what you should put on your cover letter so that they will want to bring you in for that interview. 21. 4b - Opening Section: when you're sending a cover letter, it's important to know that some people only read the first sentence in a letter, and then they decide if they're going to read on. So what I recommend is in the first sentence, tell the person why you're sending them the letter. That means tell them that you're applying for a job that they want to fill. I'm going to show you the opening section of your cover letter that includes both the heading and that first sentence I mentioned, which is the sentence that's going to tell them why you're applying for the job. The objective of this section is get the reader to read the rest of the letter. You are solving a problem for them. They're trying to fill a position. You're the solution to that, so you want to tell them that right up front you do want to include your contact information. That way, if they want to invite you and they'll have all the information in one place, it will be easy for them to see how they contact you. And then you want to explain that supercritical sentence that says why you are contacting them? What you don't want to do is you don't want to bury your lead. What that means is don't make him look for the reason you're writing to them. State it right up front. That way, they're not wondering. Oh, I've got this cover letter here. I don't know what this person wants. You want to tell him right up front that you're applying for a specific job that they're trying to foe at the top of the page? Here's what the heading should look like. You should have your name, your address, your email address, your phone number. That's the information that they're going to need if they want to contact you. And then if you're doing a written letter, use the traditional format where you include the date you're writing and then the contact information for the person that you're sending the letter to. If you don't have their name, try and get their name trying. Call the company, try and look around on any of the application material and figure out who you're sending the letter to. If you can't find their name, it's okay to, say the hiring manager. So you could say hiring manager name of company address, and then you could say, Dear hiring manager. That's the fallback plan. If you can't find the name of the person, if you can find the name of the person and you can't tell what gender they are. So if their name is something that you can't say, Oh, that's Mr or that's miss, then go ahead and say, In this case it could be Dear Robert Martin. Or if this was a Robin or a different name that could be used for either gender, then you could say Dear Kim Martin or Dear Stacy Martin or dear some name. You don't have to put the Mr or Them is in there. If you are not sure what gender of the person is next, the opening paragraph. I recommend you just do one sentence, and that sentence is I am interested in applying for the blank position that was posted in blank location, and that's if you don't know anybody in the company. I'll show you a different trick if you know somebody in the company. But if you're just applying cold, you're doing it based on something you find online. Just use this sentence. Simplest can be What's the name of the position? Where did you find the position? If you have a job code, then go ahead and include that as well. So you could say I am interested in applying for your job title position and then in parentheses, Say Job I D. Number blank, blank blank and then close parentheses that was posted on whatever site. If you know somebody in the company, lead with that person's name, here's an example of somebody who's applying for a job. They know someone in the company. Hopefully, that person in the company is somebody you're comfortable reaching out to and saying, Hey, I've heard there's this job opening. Do you think I should apply? And then you can open your cover letter with Barbara Gaines suggested that I contact you about the blank position on your team. What that does is that shows the recruiter that you know somebody in that you already have an in with the company. So if at all possible, mention the name of a person in the company who can bouche for you, and who can tell the recruiter that you're a good choice for the job again in this section make sure you get the reader to read. You should do that by providing your contact information, explaining why you're contacting them and then don't bury that information about what you're applying for. Put it right up front in the first sentence. 22. 4c - Attention Grabber: now that the person reading the cover letter knows why you sent them the cover letter. It's time to grab their attention. The second section of the cover letter should be something that you say that's really going to intrigued them, and it's gonna want them to read the rest of the letter piers. With the attention grabber goes, it goes right after that sentence that shows what position you're applying for. And the purpose of this paragraph is to demonstrate that you have a connection with the employer. The way you do that is you include something specific about that employer. You want to mention one of their products, one of their services or something that relates to them that also relates to you. What you don't want to do is don't try and be funny in a letter. Don't try and be too clever. Cover letters should be professional, so you should say something that has a meaningful connection. It's OK to say something personal. It's OK to talk about how one of their products played a role in your life. It's OK to talk about how somebody in that company had an impact on you. It's okay to say something that related to you personally, Just don't do it in a way that seems unprofessional. Let's look at an example of a good attention grabber. So if you're applying for a marketing assistant position in a sporting goods company, you might say something like this. Since I was a kid, I've been a fan of premier sports equipment. As an avid golfer, I've had the pleasure of using your golf clubs for years, and I associate your brand with hard work and good times. When I discovered your job posting for marketing assistant, I became excited about the possibility of joining your team. This is a really good attention grabber because the person is showing how that company is relevant for them, and it also shows why they would be an enthusiastic employee, because employers want to hire people who are enthusiastic about their company. So when you write your attention grabber paragraph, make sure you include something that builds the connection between you and the employer. You want them to see you as somebody who understands their company and preferably had some personal experience with the company, or at least has enough knowledge about their company to write something in the cover letter about them 23. 4d - Passion and Experience: Now that you've gotten the attention of the person who's reading the cover letter, it's time to show them that you're the most qualified candidate for the job they're trying to fill. And that means included paragraph that very briefly summarises. The best experiences you have that relate directly to the job that you're applying for that third paragraph should be fairly short. It should be maybe three or four sentences, and it should state your passion for the type of work that you're applying for as well as your most relevant experience. The objective of this paragraph is show the employer that you're qualified to do that role , and the way you do that is you include passion, which a lot of employers hire based on passion. They want somebody who really, really wants the job, and you include that relevant experience. What you don't want to do is don't include a lot of details from your resume, your including your resume with the cover letter. If they want details, though, go in. They'll read the details. You just want the highlights. Here's an example of a really good passion and experience paragraph. I'm passionate about marketing in a team oriented environment like yours. As my resume shows, I have experience building creative selling materials and delivering advertising content that has delivered sales growth of over $50,000. I also have expertise with S, E O Google AdWords and Facebook. Marketing tools with this person has done is they've picked the highlights from their experience and they've included them right here in the cover letter. They've also taken some keywords from the job description, and they've included them. That's outstanding, because what some employers do is they will have their 80 s applicant tracking systems, scan the cover letters and look for keywords. So this person's gonna really good job of including keywords from the job description, like creative selling materials advertising content. So go through your job description, pull out a few key words and use those in your highlights paragraph here in your cover letter. Remember, the objective of this cover letter is to show that you're qualified for the job by including your passion related to that job. Your most relevant career highlights and don't include all the details from your resume 24. 4e - Call to Action: the person reading the cover letter now knows why you wrote him the cover letter. You grab their attention and you've shown them that you're a great candidate for the job. It's time to close the deal. It's time for what we call the call to action. You want them to take in action, and that action is you want them to reach out to you and schedule an interview. So let's right. The last section of the cover letter, which is that called action You called action goes right here. The bottom of the cover letter. It's the last thing before your sign off, and the objective of that called Action paragraph is to get an interview. You wanna ask them for what you want, which is you want them to bring you in an interview for the job. You want to request it as a very slow, specific action, and you also want to thank them. They've taken the time to read this cover letter. You want to show them that you appreciate them taking that time. What you don't want to do is don't be vague. I've read so many cover letters with a person, never says what they want, and that makes me feel like they may not be effective in a job. If they're not willing to tell people what they want to accomplish, then I'm not sure I want to hire them for a job. But if they come right out and say, I'd like you to invite me in for an interview great. I want somebody who's willing to ask for what they want. Here's an example of a really good call the action. You can use something very similar on your cover letter. Please contact me at email address or phone number to arrange a time for me to interview for this position. I'm available at your convenience. Thank you for your time in consideration. What I like about this style of writing your closing paragraph is it very clearly says that you want to arrange an interview with them and you're willing to do it at their convenience . So you're being very respectful of their time, and you're also thanking them, telling them that you appreciate them taking the time to consider your application. So remember, closed the cover letter with that request for the interview. Be specific. Thank the reader. And don't be vague. Don't leave it up to them to figure out what you want them to dio 25. 4f - Dos and Don'ts: Let's summarize the cover letter section with a few do's and don't. These are things that you should remember as you build your cover letters and things that you should do and things that you should not do. First of all, if at all possible, address your cover letter to a specific person. If you can figure out who the hiring manager is or who the HR person is, use their name. If you can't figure it out, go ahead and put in dear hiring manager next to tell them specifically which job you want. Ah, lot of times people are getting resumes for multiple jobs. You don't want them to have to try and figure out what job you're applying for. You want them to look at it and say, Oh, this is clear. This person's applying for this job. They found the job on this site. Make sure you personalize your attention grabber. Your attention grabbers should connect you with the company that you're applying for, and ideally, for the job that you're applying for next. Briefly summarize your most relevant experience. This is where you're trying to show them that you are a perfect fit because you have experience that is right in line with what they need for that job and then close it with telling them that you want the interview. That way you end the letter asking for the interview there. Next action should be to give you a phone call or send you an email telling you to come in for an interview. What you don't want to be is don't try and be funny. Don't try and be clever. Don't try and dazzle them with your wit. I've seen cover letters that just go completely wrong. When somebody tries to be too clever work, they try and write too long of a paragraph where they try and go into a story that's too complicated or too unrelated. Just be upfront. Be very specific. Followed this template and you'll be in good shape. Also, don't repeat most of the content from your resume. Your cover letter should just include the highlights. It shouldn't include. The details. Don't include anything negative. Don't say anything about you being unhappy in your job. Don't say anything negative about that company or any of your previous experiences. The mood of the cover letter should be bright. It should be cheerful. It should be professional. It should be upbeat and then don't include any heirs. Make sure you proof. Read this. It is important that your cover letter B perfect as it is that your resume be perfect. So proof. Read it. If you have friends or family members or somebody who can help you out, have them proof. Read it us well and then don't forget to update the recipients name or their contact information. I've gotten cover letters that were not intended for my company. They were intended for a different company that an applicant had been applying for. And as soon as I see somebody say, Hey, I'm really interested in working for Blank other company. I immediately throw the resume out because I only want to hire people who have enough attention to detail that they're making sure they're sending the right cover letter to the right company. So that's it. That's your list of Do's and don't. As I said, writing a cover letter should be very simple. If you follow this template, you can very quickly right your cover letter, make it personalized for the company that you're applying for and let them know that you want an interview. If they ask you to send him an email, you don't have to include all of the information at the top of this cover letter, you can start with the deer hiring manager or dear name of the person. You don't have to include their contact information, your contact information, the date that's all included with the email. So just jump in with the salutation in which job you're applying for. Next, we're gonna move on to the assignment for writing your cover letter. 26. 4g - Assignment: Now it's time for an assignment in which you can practice your cover letter writing skills . What I want you to do is write a cover letter and we'll walk through it together, and I want you to use the job description, the resume and a little bit of creativity to write a really good cover letter that you can send out to an employer. I want you to start by putting the job description cheat sheet on the left side of your screen if you're working on a computer and then putting the blank cover letter template on the right side and I'm gonna show you how to take information from the job description and use it to inspire you on what you're going to write on your cover letter. So I pulled up a job description for a security guard. This is the cheat sheet that I built based on the listing that I found online, and it's got summary section filled out, job duties, skills required and then other requirements. So we're going to use that to build our cover letter. The top part should be easy. This is your contact information. You can copy and paste this straight off your resume for this person, let's say their name is Sandra Security. Here's their contact information, their applying for a job as this security guard. And here's the contact information of the person who posted the job. Start with the I am interested in applying for your insert job description, security guard position and let's assume we have a job code. So when it was posted online, they included a job code, and it was job code 54545 that was posted on Let's assume we found this on lengthen. What I want you to do is get a job description from an online posting site. Enter in this information for your cover letter. Next, I want you to do your attention grabber paragraph. So this is something that connects you directly with the company that you're applying for. If you don't have anything than do a little bit of research, go out and buy one of their products. Talk to somebody who's used one of their services. I'm gonna say this person has already had an experience. They're applying for a security guard position at a medical center, So let's say that they've been at that medical jobcentre before. Maybe somebody in their family was treated there and they were impressed with the medical center, and that's why they want to work there. I'm going to type in a little story about the connection that I have with this medical center. Here's the story. I've admired the people at Mountain Medical Center since my grandmother was hospitalized there five years ago. Your staff treated her and our family with kindness and respect. Throughout her treatment. I would like to be part of an organization with such high standards for care and compassion . It not only does this show a personal connection with the company that this person is applying for, it also complements that company, and that's a really good approach to take. Let the company know that you admire them and why you admire them in a nice way of doing that is complement their services, complement their people, compliment their product. Now let's go to the passion in experience. Paragraph. Here's where you want to tell them what you're passionate about that relates directly to the job you're applying for. For security guard, protecting people might be a really good passion So let's try this paragraph. Protecting people has always been a passion of mine. As you can see from my resume. I have been a security guard since I graduated from high school four years ago. During that time, I monitored alarms and closed circuit TV cameras as well as conducted security checks. I also earned the employee of the Month award three times in a security company with over 100 employees. What I like about this paragraph is it clearly calls out a passion that's related to being a security guard. It also includes some keywords from the job description in the cover letter things like monitored alarms, closed circuit TV cameras conducted security checks. They've built that right into the cover letter. So monitored alarms close. Circuit TV is conducted security checks so this employer can see from the cover letter that this candidate has experience doing the duties on the job description. I also really like a paragraph that shows an award or promotion or an accomplishment. So this person shows that they earned the Employee of the Month award, which is a very nice accomplishment to highlight in a cover letter. Next, the final paragraph is going to be the call to action. This is where you want the employer to email you or call you to arrange an interview. So used the standard paragraph here and go ahead and just put in your email address and a phone number. Good news is we already have that up above. So I'm just gonna copy this and I'm gonna paste it here and now. I'm gonna take phone number copy yet and paste it here. Now, the format usually is parentheses around the area code and then go ahead and include the phone number like that. So glad and correct that format. So that's it. That's how quick it is to do a cover letter. You've already got your contact information in your resume in copy and paste it. The job posting should include the contact information for the person you should send. The resume to. The first paragraph is simply letting them know which job you're applying for. Then your attention grabber paragraph that has some connection between you and that company . Your passion and experience paragraph should tell him what you're passionate about that relates to that job and what experience you have that relates to the job description. And then finally, you're called Action paragraph that says that you want an interview. That's how easy it is to write a cover letter. Now what I want you to do is write a cover letter for a job that you're posting for using that same approach. 27. 5a - Apply for Jobs Overview: So you've gotten job descriptions. You've written your resume. You've written your cover letters. Now it's time to apply in this section. I'm gonna show you how to apply for the jobs using job posting sites, as well as how to use employer sites to apply directly to them. When you're looking for a new job, there are lots of places to look. For example, you could Google new jobs you could look and linked in, or CareerBuilder or job dot com or Yahoo or any of the locations that you see on this page . In this course, I'm gonna walk you through one example of how to apply on one of these sites. But the process is fairly similar. There's not a lot of difference applying for jobs on different sites. The places I've found that are the most effective for applying for jobs are indeed dot com linked in a glass door, and you can also apply directly on the company job sites. So if you find a company that you really, really like and you want to work there, I recommend look at that company's website. Most big companies have a career section or job section and apply directly to that company . If you're looking at applying more broadly, use a service like indeed linked in or glass door for your application. When you're applying there, a couple of different approaches you can take one is you can search for a specific job. That means you go in and use the job posting website search engine. Any search for a specific job title that's barely affected since you're gonna have a customized resume and your resume is gonna be built on the job description for that specific job, I recommend applying that way. I recommend you used the job posting site search feature. You search for the job, you customize your resume and you submit your application through that system. Another option is you can create a profile in that job posting site can find jobs that match your profile that can be somewhat effective. The challenge with that is when you create your profile, you're not gonna be able to customize it for each job in that system. So they're gonna look through your standardized profile and they're going to see if any jobs match up with that. I still recommend you do that and that way you've got a profile and you've got that job posting site working for you, looking for jobs. That might be a fit for you, but it's still more effective to search for specific jobs and then post your applications for those jobs with content that is customised based on their job description. I did want to spend just a minute talking about prioritizing different job opportunities because not all job postings will be appealing as others are. So I'm gonna show you how I recommend that you prioritize different jobs based on how interesting they are for you. Here's a list of criteria you could use to choose which jobs you want to put the most effort into applying for. You might use criteria like Is the culture positive in that company, or do they have an office close to home that I can work at? You might want to work for a company that you really like their products or services where you might want a really prestigious company that's gonna look good on your resume so it will help you get future jobs. Some other criteria are things like convenient work schedule, flexible hours, career advancement, opportunities, good salary and or benefits. So I recommend you write a list of what your most important criteria are, and then take that list and look at the companies and see if you think they match those criteria. And I recommend you put the company's into different tiers. Topped your companies are a perfect fit. They match your criteria, you're going to do customized resumes. You're gonna do customize cover letters. You're gonna go through every step of their application process for the second tier and third year companies that aren't a perfect fit for you. You can still apply for those companies, but you don't have to put as much effort into them. For those companies. You might want to have a standardized resume that includes many of the key words for your general career field, but you may not want to write individual resumes and individual cover letters for those lower chair companies. Next, I'm gonna walk you through step by step, how to apply for jobs on the job posting site 28. 5b - Job Posting Walk Through: We're now going to take the resume skills and the cover letter writing skills that you've developed, and we're going to go into job posting sites and I'll show you step by step, how to take that information and actually apply for jobs. So let's get started in this example. Let's start with Indeed, and I'm gonna put my resume that I've already built for a specific job. I'm gonna go back to indeed, and look for that job again. It was a marketing assistant job type in marketing assistant, and I scrolled down until I find it. There we go. That's the job that I built my resume for. So everything on this job description I've already captured and put on my resume. I'm going to start the application process. So I hit. Apply now, and that takes me to the company's website. So I'm no longer on Indians website. I'm on the company site that is going to be my future employer because I'm gonna dazzle them with my resume and I go into that site and I say, apply for jobs. The first thing they want me to do is to upload my resume. That's great news. I have my resume ready. I upload my resume now. What it's going to do is it's gonna go through that resume, and it's going to capture that information and translate it into a job application, and it's going to show me the application, and it's gonna ask me to make any corrections to any information that didn't transfer over smoothly. It's also gonna give me an opportunity to upload my cover letter, so I'm gonna choose the file and upload my cover letter, and here you can see the information that's starting to populate it populated my name, my address. I'm gonna go ahead and put in my middle name because my middle name wasn't on the resume, so it didn't populate that. Now I'm gonna look for anything else that didn't transfer over from my resume. It's got my city, my county, my phone number, my M B. Our information. That is my motor vehicle registration information. That's my driver's license, so I'm gonna type in my driver's license. The expiration date. I'm going to confirm that I found the job listing on indeed, and then it's gonna take me through a whole bunch of questions. I'm just gonna go through each page and I'm gonna answer each question, and I'll do this fairly quickly. For this example. You should read every one of these questions, and you should make sure you answer them appropriately. If there's anything that's not applicable and they give you a spot to answer, go ahead and put Not applicable. You want to fill in every field. If you miss a field, they may say this application didn't meet all the requirements, so we're going to screen it out of our process. So go through. Answer every question. If the question is not applicable, put not applicable. If you get to a section where it says please list any specialized training skills, etcetera. That's where you pull in the information from your resume, pullin the degree that you have put in any online classes that you've completed. If you're proficient in anything in particular, go ahead and copy that information from your resume and put it here onto the job application. Next, we're gonna look at education. It pulled in the name of my university. It didn't pull in the city in the state, so I need to go in and type that in manually. It didn't have the phone number that wasn't on my resume. So I'm gonna go ahead and put that in somehow. It didn't pull in the major or the minor. Let's say I majored in marketing. I minored in computer science. You're gonna need to go through every line on the application and make sure that if it didn't transfer the information into your resume, you type it in. So they want my GP A. They want the dates attended. I'm just gonna type all of that information and it asked for a student alias. This could be if your transcript is under a different name. My resumes. Under Jim Harrison, my college transcript might have been under James Harrison. So I'm gonna enter in James Harrison. And that way, if they go back and look for my transcript, they'll be able to match my transcript with that college. Looks like they want information about my high school. So I'm gonna enter in my high school information. So that's it for education. Once I submit my education information, it goes over to the employment information, and it looks like most of the information didn't transfer in from my resume. So I'm gonna go ahead, copy and paste my employer name my employer's address. They want my employers phone number and a supervisor's name my job title. So I'm just gonna go ahead and entering all of this information, some of which is on the resume. I'm just copying and pasting, some of which isn't, some of which actually have to go back and look up phone numbers and addresses when it gets down to job duties. Shares. Were you copy and paste the bullet points from your resume? You've already done the keyword stuffing. You've already built these bullet points based on what employers looking for in their job description. So you can just copy and paste because this is information that will get you through the 80 s screening. If they ask you, the reason for leaving a really good reason for leaving is your seeking career advancement opportunities. There could be other reasons, but try and pick something that makes it look like you looking forward to your next job. Don't put something that is you have board or you essentially had a reason for leaving. That isn't going to appeal to an employer. Now. I'm gonna go down and enter my next employer information, which also didn't transfer over from my resume. So go ahead and enter and anything that they're asking you to fill in for job duties again . I'm going to copy and paste what was in my resume. I've already done the work of making sure this resume matches up with the job description and then reason for leaving if you move from one city to another. If you went to college, those were also good business for leaving a job. He wants my dates of employment, so I'm gonna update that information. And then it looks like there's some duplicate records in here. It looks like they copied over some information twice. So just go back through every entry and delete anything that's a duplicate. So I'm gonna scan through the rest of this page. It looks like there are a few more duplicate entries or a few entries have no information. So I'm deleting anything that isn't the work experience that's on my rest. Okay. Once I'm done deleting all of those, I go to the next section. It says the next section is references, and I'm gonna look and see of Cam and Step six out of 10 steps if I try and advance. This application isn't letting the advance because references are required, so go ahead and type in the names of a few references. Remember, when you're dealing with references, make sure you've asked that person if they're willing to be a reference for you and then make sure you get their permission to give out their phone number and their email address. So now I'm gonna type in their phone number their email address. It wants a minimum of two references, so I'll type in my second reference input, that person's information, their phone number, their email address. Now it will let me advance to the next step in the process, which is, they have more questions. They want to know if I know certain software programs. Microsoft Office Suite Yes, I know how to use that. If they ask you for a software that you don't know how to use, that's a perfect opportunity for you to go take an online class. Learn how to use that software because chances are one employers asking you about that software. It's probably fairly standard in the industry So once you've taken that online class, you've learned how to use that software. You can accurately check the box. Yes, I have experience with that software. So we finished that page. Now they want some information about gender and ethnicity. I'm gonna go ahead and fill that in and again. I would recommend you fill in every field in here. It's okay for them to ask you for your social security number. If they employ, you will need that for tax records. There's a page in here about disabilities. So I go ahead and enter that information. And then finally, it shows me all of the information that I've been put review that information carefully and make sure it's accurate because this is the information that they're gonna have their computer screen. And if you miss anything or if you put anything that isn't appealing, the computer might identify it and say, No, we don't want this person in here. If you get this information just right and you've got all the keywords in here, you've got all the relevant experience and education and qualifications. This is what gets you into the job interview. So again, you've already vote your resume, you can copy and paste it into this application. It should go fairly smoothly. By the time you get the hang of this, you should be able to apply for each job in 10 maybe 15 minutes, and you should do it in a customized way so that your meeting the needs of the job description and that will help you get through this reading process. 29. 5c - Assignment: with the last assignment of the class, and this is the big one. This is the one that I want you to take your resume, building skills and your cover letter building skills and put them together and apply for jobs. So let's do this. Let's get your resumes out there. Let's get your cover letters out there and let's start getting you into job interviews. Since I've already shown you how to apply using indeed, I'm gonna show you a couple of more websites that you might want to use to apply for jobs. The 1st 1 is linked in if you haven't created a link in profile yet, I highly recommend create a linked in profile and use that to apply for jobs on LinkedIn. There's a link right up top that says Jobs. Click on that link and then type in the type of job you want. If you're looking for a sales job and then you're looking for whatever city want, I'm gonna put in Dallas Fort Worth area since that's the area. I man, it shows you a long list of sales job so you can just scroll down, find jobs you're interested in, click on that job. And again, as always, there is a job description. Use this job description to create your customized resume your customized cover letter and then go in and apply for a job that interests you. I recognize you may not be in sales. You may be in a completely different career fields, but the process for applying is the same. Once you find a job that you like, you can go in and you can click on the apply button, and you can use information from your linked in profile. You can upload your resume, and then you can also answer the questions they have for the application. As always, I recommend the resume that you upload should match the job description for the job that you want. You can always go back to the job listing and look for the key words. Here's the job summary. You're the key responsibilities here. Required skills. You'll see a pattern in job descriptions. They almost always have the same format, so it should be really easy for you to create your job description. Cheat sheet, your customized resume your customized cover letter and go in and apply using the content that you built. Based on this job description, let's look at another site. Let's go in and look a glass door. Once you get into glass door, it looks very similar to the other sites that you've seen. So let's say you're applying for a teacher job and you're looking in the Dallas area and you search as you'll see. It's very similar to everything else we've seen. Now it's pulled up a list of jobs based on my keywords and my location and then here all the jobs you can dio, I want you to go in, explore, lengthen, explore Glassdoor Explorer Monster Explorer, any of those job listing sites and start applying for jobs. Remember the process that we talked about? You go in. You look for the job that you want to apply for. You copy the information from their job description on your job description cheat sheet, and then you build your custom. Resume your custom cover letter and then you go in. You apply for that job. That link will usually take you to the company's website, where you can click on the apply button. A lot of companies will require you to enter your email and password just so they can track who's applying for their jobs. Once you do that, most of them will ask you to upload your resume in your cover letter, as well as complete an online application. When you're doing these applications, remember uses many keywords as you can to fill in your experience in your education and the other questions they ask you for on the application. So that's the last assignment on the class. Go ahead and start applying for the jobs, and you can complete this assignment. 30. 6 - Wrap-Up: in this course recap. I'm gonna take you through everything you've learned in this course. It's a lot. You've learned everything you need to know about how employers make decisions about the hiring process, and you've learned how to get your resume in your cover letters through their screening process so they'll invite you in for the interview. So let's go back and look at what you've learned. We started the course by learning about the hiring process that employers use that they call applicant tracking systems A. T s and how those systems track every step of the process from the time and employer identifies and opening until they extended offer to someone who they want to fill the job. We then learned how it wasn't effective to use one resume to get every job. That's the equivalent of trying to use one hammer to get into every door. You're much better off customizing every resume much the same way. A locksmith would customize each key to get into each door, then explained how you can use a job description to design that key that you can use to get into job opportunities, and you can take specific words off of a job description and put them on your resume, and that will unlock opportunities for you. Next, I explain the difference between the way computer scan resumes and the way human scan resumes and why. It's important to build your resume so that the computer will find keyword matches and humans will see content that they find appealing. Then I showed you how to take all the useful content from a job description and create your own job description. Cheat sheet. That cheat sheet is very useful when it comes time to build your customized resume and your customized cover letter. Next, we went through the five different sections of a resume, and I showed you how to write the contact information. How to write the Summary section, how to build an experience section that would be incredibly impactful. What you should include on the education section of your resume and finally, what you should put in the additional information section. Along the way, I showed you how to use keyword stuffing to take content from the job description and build it into your resume in a way that the computer screening programmes will absolutely love. So it would be much more likely that your resume would get selected to advance through the application process. I also give you a few tips on what you should do if you're a career changer and how you can include content on your resume that's relevant for the job that you want. You also learn some key tips on how to format your resume, including what type of file you should use, what font type, what font sizes and what's the appropriate length for a resume. Along the way, I explained what are examples of relevant skills for different types of jobs, and I showed you how to craft bullet points so that they would be extremely impactful, both for the computers and the humans who will be screening your resumes in that section. We also talked about action verbs that are highly impactful, and they gave you examples of a few action verbs that aren't impactful it all and what you might want to use instead. And we finished the resume section by talking about how important it is to customize your resume so each of your resumes fits perfectly with each job that you're applying for. Then we went on to cover letters, and I showed you how to write each section of the cover letter from the heading to the purpose of the letter. How to write that. A great attention grabbing paragraph, how to include your passion in your experience. And then, finally, how to close the cover letter with a request for an interview. And then in the final section of this course, you learned how to post for jobs, and we walked through together how to post on sites like indeed and linked in and Glass Door and throughout the class. By completing the assignments you didn't outstanding job of creating your job description cheat sheet, building your customized resume, building your customized cover letter and then applying for the jobs. So now you're all set. You should be ready to apply for the jobs that you want using customized resumes and customize cover letters that are built specifically based on the job descriptions for those jobs, and you'll be much more likely to get into interviews. So congratulations, Well done. Now go out and get your next big job