Recruiting Basics: How To Succeed Without Really Trying

Matt Charney, Executive Editor, Recruiting Daily

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
20 Videos (1h 17m)
    • Intro

    • What is Recruiting

    • Recruiting VS. Marketing

    • Why Marketing Matters

    • Employer Brand Strategy

    • The Power of Words

    • Know Your Audience

    • Creating a Culture Fit

    • Assignment

    • What Candidates Want

    • Writing a Job Description

    • Sourcing with Social Media

    • Textio Example

    • Assignment Part II

    • Conveying Culture

    • Highlighting Employer Brand

    • Content Tips

    • Content Takeaways

    • Measuring Success

    • Final Thoughts


About This Class

Recruiting is pretty easy if you know just a few simple, time tested tips and tricks for finding, engaging and hiring top talent. This class will reveal the secrets of the trade and help recruiters at any level work less, make more and take their talent game to the next level.

You’ll learn how to create compelling job descriptions and powerful recruiting content, how to convert passive candidates into warm leads, how to build an employer brand and how to find the right hire for the right job at the right time - all the time.

Included project work will be to write a killer job description and sourcing plan to fill a real role at a real company using the content techniques we’ll cover in the class - and create a template any recruiter can use to start seeing immediate results, too.

This class is designed with every level of recruiter in mind, so whether you’re a seasoned veteran or just starting out your recruiting career, you won’t want to miss this chance to learn how to succeed in recruiting (without really trying).





Matt Charney

Executive Editor, Recruiting Daily

New bio: Matt Charney is the Executive Editor for Recruiting Daily, whose flagship property, RecruitingBlogs, is the world's largest social network and content sharing platform for recruiting and HR professionals. Matt oversees editorial strategy and content marketing for Recruiting Daily's portfolio of online properties, working with direct employers like Sonos, MEC and the American Heart Association as well as technology providers like Glassdoor, CareerBuilder, Indeed, Smashfly and Bullhorn.

Prior to joining Recruiting Daily, Matt served in marketing leadership roles at leading HR technology companies like Talemetry, CornerstoneOnDemand & Monster. Matt began his career as a corporate recruiter for such companies as Walt Disney and Warner Bros.

Matt has been named as one of the top 25 influencers in recruiting by publications like the Huffington Post, Glassdoor and LinkedIn, and has been recognized as an HR Game Changer for Online Recruiting by SHRM/HR Magazine, the 2016 HRO Superstar for Analyst Excellence by the Human Resources Outsourcing Association and an official interactive mentor for South by Southwest. His blog was also named one of the top 15 business blogs to follow by Wordpress in 2015. 

Matt serves as a member of the advisory boards for the Candidate Experience Awards, Rolepoint, Take the Interview, Textio, LifeGuides and Clinch. He also serves as an official fellow for Universum Global, and as a mentor/advisor for Talent Tech Labs, the world's largest VC fund dedicated to recruiting technology.

Follow him @MattCharney or connect with him on LinkedIn (