Real Product Management for Startups and Growth

Vasily Starostenko, Product Manager

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16 Videos (2h 2m)
    • Introduction: Products, Success, Goals, Reading

      4:45
    • Part 1 Core Concepts

      3:04
    • Part 2 Definition of Success

      2:43
    • Part 3 Product Strategy and Product Lifecycle Stage

      1:33
    • Part 4-1 New Product Strategy

      13:52
    • Part 4-2 Go To Market Strategy

      5:10
    • Part 5 Growth Product Strategy

      5:40
    • Part 6 Mature Product Strategy

      4:46
    • Class Project: Go to Market Strategy

      0:48
    • Conclusion and Reading Recommendations

      1:23
    • Vasily Automation panel OAISS 720p

      20:41
    • Case Study Automation Lessons 720p

      28:20
    • Equity Compensation Introduction

      4:57
    • Part 1 What is Equity and Equity Compensation

      8:35
    • Part 2 Equity Compensation Frameworks

      8:35
    • Part 3 Equity Compensation When Cash is Better than Equity

      7:36

About This Class

This class is based on instructor's real experience in top silicon valley companies such as Uber and Tesla

We will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

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In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

  • Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

  • What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

  • New Product Success as a multiple of Market, Team, Product, and Luck,
  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

Course Goals

  • Explain key concepts around Product Management and Strategy
  • Explain qualitative and quantitative aspects of Product Management and critical importance of both
  • Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

  • How to decide if Product Manager job is good for me
  • How to get a Product Manager job
  • How to acquire key skills to become a successful product manager

What are the requirements?

  • No prior knowledge required

What am I going to get from this course?

  • Understand product strategy

What is the target audience?

  • Product managers

27 of 28 students recommendSee All

Great, comprehensive, no-waffle class. I learned a lot. Thank you.
Vasily has a fantastic, no-nonsense approach. Highly effective if you are able to focus (otherwise it is recommended to listen twice :) )

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Vasily Starostenko

Product Manager

Vasily is a Product Manager living and working in San Francisco Bay Area. He is currently leading Tesla Digital Order Management team. Before joining Tesla, for three years Vasily led Driver Growth and Driver Experience products at Uber. Prior to that, Vasily led consumer product at Reputation.com and worked for number of late stage VC funded Silicon Valley startups: SuccessFactors, BitTorrent and others

In his career, Vasily is primarily focusing on solving large complex ...

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