Reaching the Startup Holy Grail: Product-Market Fit

Michael Karnjanaprakorn, CEO, Skillshare

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
1 Videos ()
    • Reaching Product Market Fit


About This Class

“If you have to ask if you have found it, you haven't.” - Eric Ries

Reaching product-market fit is the holy grail of all startups. In fact, it’s the only thing that matters. According to Steve Blank, “the biggest cost to a startup is time, not money. Most startups fail not because the technology doesn’t work, but because they are creating the wrong product for the wrong market.”

In this introductory class, we’ll go through the definition of product/market fit, running surveys, and identifying key metrics that will allow your startup to know when you’ve hit product/market fit. You’ll walk out of this class with the ability to put your startup idea on the right path to momentum, traction, and eventually defining your repeatable and scalable model!

This class will be group-based. I’ll put together a case study for a fictional startup, Firestarter, which we’ll analyze heavily throughout the course. By the end of the class, your group will submit recommendations on what Firestarter should do next.

29 of 30 students recommendSee All

Very interesting class! I really enjoyed hearing from the Skillshare founders!
This class was laid out brilliantly. The resources and lecture were well curated. Looking forward to more classes by Michael.
Jayrell Ringpis


Excellent class on the importance of achieving Product-Market fit and how to get there. The Firestarter project helped everyone focus and there was just enough guidance yet lots of room to be creative if we wanted to propose our own projects. The extensive list of very relevant reading material, case studies, and the lectures helped get everyone on the same page. Like a good book or film, it's a class I'd like to take again because I think next time I'll see things I missed the last time. Great group of classmates to bounce ideas off too!





Michael Karnjanaprakorn

CEO, Skillshare

Entrepreneurship Marketing Business